HWM & Plaza Low Yat Brand Survey Awards 2012 For 10 years now, HWM has been bringing you our annual look at brand perception trends among Malaysian consumers

Since 2002, HWM & Plaza Low Yat have brought you the highly anticipated results of the longest running tech-related brand survey in the country. In 2012, the tech industry and Malaysians in general felt the effects of an uncertain global economy coupled with the after effects of the earthquake tragedy in Japan. On the home front, Malaysians have been cautious with concerns of a growing inflation rate and general elections looming. As the year draws to a close, we hope to see see some positive signs of economic recovery as we get ready to welcome 2013.

So, which brands are at the top of the minds of Malaysians this year, you ask? In 2009 we revamped our survey by updating and removing categories that we felt were no longer relevant and added some new ones to keep up with the ever-changing local tech scene. It has now been four years since we divided our survey into four general categories to reflect the major product sections in the magazine: Communications, CE/AV, Computers and SMB (Small Medium Business). In 2011, we had 30 product categories in the survey. Fast forward to 2012 and we now have a total of 29 product categories. So, without further adieu we now look at all the winning brands of 2012!

Malaysians have decided on the top brands of 2012! the list remained the same with 41 categories. In 2007, the list was refined further This year’s Brand Survey is the tenth time that we went out and polled Malaysians from - removing redundant categories and adding-in some new product categories all walks of life and strata of society to gather information with regards to their brand for a total of 35 categories with 38 awards up for grabs. The 2008 survey again preferences. As in the past, our surveys have always recorded excellent responses from featured 35 product categories but with 35 awards on offer. Categories like Blu-ray members of the public and this year was no different either. The 2012 Brand Survey Disc Player and Home Theater System were also introduced that year. 2009 saw represents the views of both, HWM readers and Malaysian consumers in general. This our survey being segmented into four key areas that reflected the content in our survey (just like in the past seven years) also sees the inclusion of respondents who magazine as mentioned earlier. The 2009 survey also saw the addition of 5 new participated via our online survey at www.hardwarezone.com.my. In 2011, close to 750 award categories: Digital Photo Frame, Blu-ray / DVD Writer, Solid State Drive (SSD), respondents filled-up our online survey form. This year, the number has dropped slightly Network Attached Storage or NAS and Security Solutions. In 2010, the number to 635. In 2012, respondents participated in the survey at PIKOM PC Fair, at Plaza Low Yat of categories was 33 with the exclusion of LCD TV, Digital Photo Frame, Optical and by filling-up survey forms bundled with the magazine. In all, the 2012 brand survey Disk Drive, Inkjet Printer and Color Laser Printer. We also saw the inclusion of new sees a total respondent head count of 2105 down by 102 from 2011 (2207). Although we categories like HDTV, HD Media Player, Desktop/AIO and Laser Printer in 2010. In collected close to 2300 brand survey forms this year, many had to be excluded from the final 2011 we further refined the survey to 30 categories to reflect current tech trends tabulation yet again due to errors, incomplete sections, a lack of proper personal details and and in 2012 the number has been reduced yet again to 29. damaged forms in general. Some considerations Respondents for the survey were obtained from the following sources this year: As in any survey, there exist gaps and weaknesses. These are appended below: a. Post-in responses from HWM readers / subscribers nationwide • Adequate Sample Size - the sample size does not represent the actual consumer market. b. Plaza Low Yat There are approximately 6.5 million plus households in Malaysia with some 11.5 million plus c. PC Fair walk-in visitors consumers in the ICT segment alone; d. The online survey at www.hardwarezone.com.my • Accurate Positioning of Brands – the survey does not differentiate the stage of the cycle The HWM & Plaza Low Yat Brand Survey 2012 continues a tradition of providing IT of brands; companies, leading brands, advertisers and consumers in general with a neutral and objective look at what brands Malaysians identify with in 29 product categories. Over the • Adequate Testing Methodology – the survey utilizes a direct questioning methodology past 10 years, this annual brand recognition survey has become a valuable tool for the tech and does not test the perception of respondents by cross referencing questions; industry in terms of tracking consumer mindset patterns/changes on an annual basis. • Sample Size Relevance – there is no set criteria for respondents. The survey is leaner today Back in 2003, we featured a total of 28 product categories. In our 2004 survey this Nonetheless, this survey is able to meet the primary objective for which is to accord recognition number was bumped-up to 34. In 2005, the category list jumped to 41 - adding on brand awareness on a random basis with no preset parameters of the respondent pool. six more categories along the way to accommodate new types of products Quantitative extrapolation is possible with such data to derive the results required. that had entered the Malaysian market at the time. Among the new categories So, here are the results of our 2012 survey. To all leading brands…our heartiest introduced in 2005 were 3G phones, Digital SLRs and cooling solutions. In 2006 congratulations! Location Total Percentage (%) 4.99% 1000 11.88% Johor 87 4.13% 0.00% (Others) 2.00% Kedah 42 2.00% 1000 4.13% 1.05% 1.33% 800 18.67% 2.00% Kelantan 22 1.05% Income Total Percentage (%)1.76% 10.88% Melaka 28 1.33% 800 RM1000 and below 105 4.99% 737 35.00% 571 Negeri Sembilan 42 2.00% 600 557 RM1001-RM2000 393 18.67% 8.88%

y Pahang 37 1.76% 603 RM2001-RM3000 571 27.13% 0.19% (Perlis) 600 Perak 187 8.88% 393

y RM3001-RM4000 557 26.46% equenc

400 c 6.84% Fr n Perlis 4 0.19% e RM4001-RM5000 229 10.88% u 250 0.52% Pulau Pinang 144 6.84% 229 eq 400 0.90%

Fr RM5001 and above 250 11.88% 200 26.46% 4.80% Putrajaya 11 0.52% 27.12% Total 2105 100.00% 105 Sabah 19 0.90% 200 187 1.95% 144 Sarawak 101 4.80% 0 87 101 0 0 0 0 42 42 37 RM1000 and below RM1001-RM2000 RM2001-RM30022 28 0 39 41 4 11 19 Selangor 603 28.65% 0 28.65% 0 k a h h n RM3001-RM4000 RM4001-RM5000 RM5001n and above a Terengganu 41 1.95% Perlis Perak Johor Johor Kedah Kelantan Melaka Negeri Sembilan Saba Keda RM2001-RM300 RM3001-RM400 RM4001-RM500 Others RM1001-RM200 Melak Pahang Sarawa RM5001 and above Kelanta Selangor RM1000 and below Wilayah Persekutuan 737 35.01% Putrajay Age Group Terengganu Pahang Perak Perlis Pulau Pinang Putrajaya Gender Pulau Pinang Others 0 0.00%

Income Negeri Sembilan As in 2003 to 2011 -Sabah the most respondentsSarawak Selangor in our 2012Terengg Brandanu SurveyWilayah Persekutuafall inton the

As always, since our very fi rst survey 10 years ago, there are still more male Wilayah Persekutua 20 - 29 years’ age group (47%). In 2005, the 30-39 years’ age group stormed into Total 2105 100.00% respondents as opposed to females in our poll. Females accountedLocation for 24% of Others second place, retaining it in 2006 and cementing its spot yet again in 2007, 2008 the 2012 poll (25% in 2011), a slight decrease from what we recorded in 2011. and 2009 respectively. 2010 was pretty much the same story with the 30-39 age Considering the slightly smaller sample this year, we believe the number of female group coming in second (26%) again. 2011 stayed true to this trend with 27% of tech enthusiasts has been growing steadily albeit slowly over the past 10 years. our sample. And in 2012, the segment accounted for 27% of the sample.

2500 0.67% 23.56% 1.14% 2500 6.79% Age Group Total Percentage 2000 17.29% 14 yrs and below 24 1.14% 1609 2000 Gender Total Percentage 15-19 years 364 17.29% 1500 Female 496 23.56% 20-29 years 991 47.08% y Male 27.03% 1609 76.44% 1500 30-39 years 569 27.03%

y Total 2105 100.00% equenc 1000 c 40-49 years 143 6.79% Fr n e

u 991 50 and above 14 0.67%

496 eq 1000 Fr 500 76.44% Total 2105 100.00% 569

500 364 0 e e Female Male 143 Mal 24 14 47.08% Femal 0 s s s s w 14 yrs & below 15-19 years 20-29 years 30-39 years 40-49 years Gender Gender Total Percentage (%) 15-19 year 20-29 year 40-49 year 30-39 year 50 & above Female 496 23.56 50 and above 14 yrs and belo Male 1609 Age Group 76.44 Total 2105 100 Age Group Total Percentage (%) 14 years and below 24 1.14 Location 15 years - 19 years 364 17.29 20 years - 29 years 991 47.08 As in 2007 (39%), 2008 (38%), 2009 (37%), 2010 (39%) and 2011 (39%), Wilayah 30 years - 39 years 569 27.03 Persekutuan or Kuala Lumpur respondents dominate the largest portion of our 40 years - 49 years 143 6.79 2012 sample with 35% of the poll followed closely by pollsters from Selangor 50 years and above 14 0.67 with 28% (28% in 2011). Again, we recorded a general increase in the number of Total 2105 100 respondents from the Northern, Southern and East Malaysia regions, resulting in a well distributed geographic sample for the 2012 survey. Income For eightLocation years in a row, (2011, 2010, Total 2009, 2008,Percentage 2007, 2006, (%) 2005 and 2004), the mostJohor number of respondents in our87 survey fell into the4.13% RM2001 - RM3000 salary 0.00% (Others) 2.00% bracketKedah and this continues in 201242 (27%). The number2.00% of respondents in the 1000 4.13% 1.05% 1.33% RM3001 to RM4000 segment maintains second spot with 26% (28% in 2011) this 2.00% Kelantan 22 1.05% 1.76% year,Mela thus givingka us a much better28 understanding of what1.33% people with higher 800 incomes prefer in terms of brand. 737 35.00% 8.88% Negeri Sembilan 42 2.00% Pahang 37 1.76% 603 0.19% (Perlis) 4.99% 600 1000 Perak 11.88%187 8.88% y

c 6.84%

n Perlis 4 0.19% e u 800 0.52% Pulau Pinang 144 6.84%18.67% eq 400 0.90% Income Total Percentage (%) Fr 10.88% 4.80% Putrajaya 11 0.52% RM1000 and below 105 4.99% 571 Sabah 19 0.90% 187 1.95% 600 557 RM1001-RM2000 393 18.67% 200 144 y Sarawak 101 4.80% 87 101 RM2001-RM3000 571 27.13% 42 42 37 22 28 39 41 4 11 19 393 Selangor 603 28.65% 0 28.65% RM3001-RM4000 557 26.46% 0 equenc 400 Fr k a h h n n a Terengganu 41 1.95% RM4001-RM5000 229 10.88% Perlis Perak Johor Johor Kedah Kelantan Melaka Negeri Sembilan Saba Keda Others 250 Melak Pahang Sarawa Kelanta Selangor 229 Wilayah Persekutuan 737 35.01% Putrajay RM5001 and above 250 11.88%

Terengganu Pahang Perak Perlis Pulau Pinang Putrajaya Pulau Pinang 200 Others 26.46% 0 0.00%

Negeri Sembilan 27.12% Sabah Sarawak Selangor 105 Terengganu Wilayah Persekutuan Total 2105 100.00% Wilayah Persekutua Total 2105 100.00% Location Others 0 0 0 0 0 RM1000 and below RM1001-RM2000 RM2001-RM3000 State Total Percentage (%) RM3001-RM4000 RM4001-RM5000 RM5001 and above Johor 87 4.13 RM2001-RM300 RM3001-RM400 RM4001-RM500 RM1001-RM200

Kedah 42 2.00 RM5001 and above RM1000 and below Kelantan 22 1.05 Income Total Percentage (%) Melaka 28 Income 1.33 RM1000 and below 105 4.99 Negeri Sembilan 42 2.00 0.67% RM1001 - RM2000 393 18.67 Others 1.14% 0 0.00 RM2001 - RM3000 571 27.12 2500 Pahang 6.79% 37 1.76 Perak 187 17.29% 8.88 RM3001Ag e- RM4000 Group Total Pe557rcentage 26.46 Perlis 4 0.19 RM400114 yrs- RM5000 and below 24 1.14229 % 10.88 Pulau Pinang 144 6.84 2000 RM500115-19 and above years 364 17.29%250 11.88 Putrajaya 11 0.52 Total 2105 100 Sabah 19 0.90 20-29 years 991 47.08% 27.03% Sarawak 101 4.80 NOTE: 1500 2500 * This is30-39 a random yearssurvey. Figures in no way represent569 actual market27.03% share of featured brands. Selangor 603 28.65 * This poll represents the brand perception that respondents have with regards to product categories. It does not y necessarily indicate what consumers in Malaysia are actually buying. c Terengganu 41 1.95 40-49 years 143 6.79% 23.56% n e Wilayah Persekutuan 737 35.00 u 991 2000 50 and above 14 0.67% eq 1000 Total 2105 100 Fr Total 2105 100.00% 1609 Gender Total Percentage 569 1500 Female 496 23.56% 500 364 y Male 1609 76.44% 143 24 14 47.08% Total 2105 100.00% 0 equenc 1000 s s Fr s s w 14 yrs & below 15-19 years 20-29 years 30-39 years 40-49 years 496 15-19 year 20-29 year 40-49 year 30-39 year 50 & above 50 and above 500 76.44% 14 yrs and belo Age Group

0 e e Female Male Mal Femal

Gender 0.24% (Others) 1.38% COMMUNICATIONS 600 9.74% Smartphone Total Percentage (%) 552 18.24% Acer 29 1.38% Smartphone 500 BlackBerry 384 18.24% CSL 12 0.57% 398 400 384 0.57% Top 3 Brands 26.21% HTC 398 18.91% Huawei 55 2.61% y Samsung | HTC | BlackBerry 300 I-Mobile 37 1.76%

equenc 213 205 LG 101 4.80% Fr As in 2011, popular brands like HTC and Samsung continue to dominate this segment 200 18.91% Motorola 114 5.42% 114 with the release of new models like the One X and GALAXY SIII, off ering more powerful 101 Nokia 213 10.12% 100 55 2.61% processors, snappier graphics and sharper displays. While in 2009, 2010 and 2011, HTC 10.12% Samsung 552 26.22% 29 37 1.76% 12 5 5.42% 4.80% Sony 205 9.74% took top honors, this year’s Brand Survey sees Samsung turning the tables on them. The 0 s y a a LG CSL HTC

Acer Others 5 0.24% Sony Acer BlackBerry CSL HTC Huawei

Korean powerhouse breaks the monopoly and takes top honors this year with 26% of the Noki Other Huawei I-Mobile Motorol Samsung sample. HTC has to be satisfi ed with second spot (19%) while BlackBerry picks up third BlackBerr I-Mobile LG Motorola Nokia Samsung Total 2105 100.00% Sony Others place with 18% of the vote in 2012. Smartphone

0.24% (Others) 1.38% 600 9.74% Smartphone Total Percentage (%) 552 18.24% Acer 29 1.38% 500 BlackBerry 384 18.24% CSL 12 0.57% Smartphone Total 398 Percentage (%) 400 384 0.57% 26.21% HTC 398 18.91% Acer 29 1.38 Huawei 55 2.61% BlackBerry y 384 18.24 300 CSL 12 0.57 I-Mobile 37 1.76%

HTC equenc 398 213 18.91205 LG 101 4.80% Fr Huawei 200 55 2.61 18.91% Motorola 114 5.42% I-Mobile 37 114 1.76 101 Nokia 213 10.12% LG 100 101 55 4.80 2.61% 10.12% Samsung 552 26.22% Motorola 29 114 37 5.42 1.76% 12 5 5.42% 4.80% Sony 205 9.74% Nokia 0 213 10.12 s y a a LG CSL HTC

Acer Others 5 0.24% Sony Acer BlackBerry CSL HTC Huawei Samsung 552 Noki 26.21 Other Huawei I-Mobile Motorol Samsung Sony 205BlackBerr 9.74 I-Mobile LG Motorola Nokia Samsung Total 2105 100.00% Others 5 Smartphone 0.24 Sony Others Total 2105 100

0.14% (Others) CE / AV 1000 Mirrorless Interchangeable Lens Camera Total Percentage

26.89% Olympus 566 26.89% Mirrorless Interchangeable Lens Camera 800 29.59% Panasonic 533 25.32%

623 Pentax 77 3.66% 600 566 533 Ricoh 57 2.71% y Top 3 Brands Nikon 129 6.13%

Sony | Olympus | Panasonic equenc 400 Samsung 117 5.56% Fr 5.56% Sony 623 29.60% Introduced in our survey in 2011, mirrorless interchangeable lens cameras have grown Others 3 0.14% 200 6.13% 25.32% 129 117 into a mainstream phenomenon in just two years and accounts for many of the cameras 77 Total 2105 100.00% 57 2.71% sold in Malaysia. The main selling point is that these cameras off er DSLR-like quality 3 3.66% 0 c Olympus Panasonic Pentax Ricoh Nikon photos without the accompanying bulk and complexity. This year Sony picks up top spot Sony Ricoh Nikon Others Pentax Olympus Samsung (29%), pushing Olympus (27%) into second place. Panasonic captures third with 25% of Panasoni Samsung Sony Others the poll with Nikon coming in fourth (6%). Mirrorless Interchangeable Lens Camera

0.14% (Others) 1000 Mirrorless Interchangeable Lens Camera Total PercentageCompact Digital Camera Total Percentage 26.89% Olympus 566 26.89%Canon 478 22.71% 800 29.59% 0.00% (othersPa)nasonic 533 25.32%FUJIFILM 199 9.45% 600 623 14.87% Pentax 77 3.66%Nikon 339 16.10% 600 566 22.71% 533 Ricoh 57 2.71%Olympus 241 11.45% y 500 478 Nikon 129 6.13%Panasonic 276 13.11%

Mirrorless Interchangeable Lens Camera equenc 400 Total Percentage (%) Samsung 117 5.56%Pentax 21 1.00% Fr 400 9.31% Olympus 566 26.89 5.56% Sony 623 29.60% 339 Ricoh 42 2.00% 313

Panasonic 533 25.32 y 200 2.00% Others 3 0.14%Samsung 196 9.31% 300 6.13% 276 25.32% Pentax 77 129 117 3.66 77 241 1.00% Total 9.45% 2105 100.00Sony% 313 14.87% 57 2.71% Ricoh 57 2.71 equenc 3 Fr 3.66%199 196 Others 0 0.00% Nikon 0 129 6.13 200 c Olympus Panasonic Pentax Ricoh Nikon 13.11% Total 2105 100.00% Sony Ricoh Samsung 117 Nikon 5.56 Others Pentax Olympus Samsung Panasoni Sony 623 29.59 100Samsung Sony Others 16.10% Others 3 0.14 42 Mirrorless Interchangeable Lens Camera 21 11.45% 0 Total 2105 100 0 s c g M

Sony Canon FUJIFILM Nikon Olympus Panasonic Ricoh Nikon Canon Other Pentax FUJIFIL Samsun Olympus Panasoni Pentax Ricoh Samsung Sony Others

Compact Digital Camera Compact Digital Camera Total Percentage Canon 478 22.71% 0.00% (others) FUJIFILM 199 9.45% 600 14.87% Nikon 339 16.10% 22.71% Olympus 241 11.45% 500 478 Panasonic 276 13.11% Pentax 21 1.00% 400 9.31% 339 Ricoh 42 2.00% 313 y 2.00% Samsung 196 9.31% 300 276 241 1.00% 9.45% Sony 313 14.87% equenc

Fr 199 196 200 Others 0 0.00% 13.11% Total 2105 100.00%

100 16.10% 42 21 11.45% 0 0 s c g M

Sony Canon FUJIFILM Nikon Olympus Panasonic Ricoh Nikon Canon Other Pentax FUJIFIL Samsun Olympus Panasoni Pentax Ricoh Samsung Sony Others

Compact Digital Camera 0.14% (Others) 1000 Mirrorless Interchangeable Lens Camera Total Percentage

26.89% Olympus 566 26.89% 800 29.59% Panasonic 533 25.32%

623 Pentax 77 3.66% 600 566 533 Ricoh 57 2.71% y Nikon 129 6.13%

equenc 400 Samsung 117 5.56% Fr 5.56% Sony 623 29.60% Others 3 0.14% 200 6.13% 25.32% 129 117 77 Total 2105 100.00% 57 2.71% 3 3.66% 0 c Olympus Panasonic Pentax Ricoh Nikon Sony Ricoh Nikon Others Pentax Olympus Samsung Panasoni Samsung Sony Others Mirrorless Interchangeable Lens Camera

0.14% (Others) 1000 Mirrorless Interchangeable Lens Camera Total PercentageCompact Digital Camera Total Percentage Canon 478 22.71% 26.89% Olympus 566 26.89% 800 29.59% 0.00% (othersPa) nasonic 533 25.32%FUJIFILM 199 9.45% 600 Compact Digital Camera 14.87% Nikon 339 16.10% 623 Pentax 77 3.66% 22.71% 600 566 Olympus 241 11.45% 533 Ricoh 57 2.71%

y 500 478 Nikon 129 6.13%Panasonic 276 13.11% Pentax 21 1.00% Top 3 Brands equenc 400 400 9.31% Samsung 117 5.56% Fr Ricoh 42 2.00% 5.56% 339 Sony 623 29.60% Canon | Nikon | Sony 313 y 2.00% Samsung 196 9.31% 300 276 Others 3 0.14% 200 25.32% 129 6.13% 9.45% 117 241 1.00% Total 2105 100.00Sony% 313 14.87% 77 equenc 2012 has not been a very good year for the compact digital camera57 market as more and 2.71% Fr 199 196 Others 0 0.00% 3 200 3.66% more Malaysians are now opting for a smartphone0 to take care of their casual photo- c 13.11% Total 2105 100.00% Olympus Panasonic Pentax Ricoh Nikon Sony Ricoh Nikon Others taking duties. Still, this has not stopped compact camera manufacturersPentax from off ering Olympus Samsung 100 Panasoni Samsung Sony Others 16.10% better models with more powerful sensors and a host of user-friendly features. Canon 42 21 11.45% Mirrorless Interchangeable Lens Camera 0 picks up top spot in our survey yet again with 23% of the vote. Second place goes to 0 s c g M

Sony Canon FUJIFILM Nikon Olympus Panasonic Ricoh Nikon Canon Other Nikon with 16% of the poll while Sony has to make do with third place with 15% of the Pentax FUJIFIL Samsun Olympus Panasoni Pentax Ricoh Samsung Sony Others total sample. Compact Digital Camera

Compact Digital Camera Total Percentage Canon 478 22.71% 0.00% (others) FUJIFILM 199 9.45% 600 14.87% Nikon 339 16.10% 22.71% Olympus 241 11.45% 500 478 Panasonic 276 13.11% Pentax 21 1.00% 400 9.31% 339 Ricoh 42 2.00% Compact Digital Camera Total Percentage313 (%) y 2.00% Samsung 196 9.31% Canon 300 478 276 22.71 9.45% FUJIFILM 199 241 9.45 1.00% Sony 313 14.87% equenc

Fr 199 196 Nikon 200 339 16.10 Others 0 0.00% Olympus 241 11.45 13.11% Total 2105 100.00% Panasonic 276 13.11 100 16.10% Pentax 21 42 1.00 21 11.45% Ricoh 42 2.00 0 0 s c g Samsung 196 M 9.31

Sony Canon FUJIFILM Nikon Olympus Panasonic Ricoh Nikon Canon Other Pentax FUJIFIL Samsun Sony 313 Olympus 14.87 Panasoni Pentax Ricoh Samsung Sony Others Others 0 0.00 Total 2105 Compact Digital Camera100

0.00% (Others) Digital SLR 1000 19.86% Digital SLR Total Percentage 800 Canon 691 32.83% Top 3 Brands 691 1.09% Nikon 512 24.32% Canon | Nikon | Sony 600 32.83% Olympus 291 13.82%

y 512 1.95% Panasonic 129 6.13% 418 6.13% Pentax 41 1.95% For the fi fth year running, Canon picks-up top spot for DSLRs in the survey. 2012 sees equenc 400 Fr more entry-level DSLR models entering the market, touting features that usually can only 291 Ricoh 23 1.09% be found on mid to high-end models. The introduction of full-frame sensors in more Sony 418 19.86% 200 13.82% aff ordable bodies recently has also made DSLRs more attractive compared to mirrorless 129 Others 0 0.00% 41 23 24.32% Total 2105 100.00% models that are hot on their heels. Our 2012 survey results show that if our respondents 0 0 were to purchase a DSLR they would look at the following three brands again: Canon 33% , c

Sony Canon Nikon Olympus Panasonic Pentax Ricoh Nikon Canon Others Pentax Olympus

Nikon 24% and Sony 20% . Olympus takes fourth spot yet again with 14% of the sample. Panasoni Ricoh Sony Others

Digital SLR

0.00% (Others) 1000 19.86% Digital SLR Total Percentage 800 Canon 0.00%691 (Others) 32.83% Tablet Total Percentage 5.46% 5.56% 691 1.09% 600 3.42%Nikon 512 24.32% Acer 117 5.56% Apple 505 23.99% 600 505 32.83% Olympus 291 13.82% 10.40% y 512 1.95% 480 Panasonic 129 6.13% Archos 61 2.90% 6.13% 418 Pentax 41 1.95%24.01% ASUS 243 11.54% Digital SLR equenc 400 Total Percentage (%)

Fr BlackBerry 151 7.17% Canon 691 291 32.83 360 Ricoh 23 1.09% 315 Nikon 512 24.32 y Sony 418 19.86% CSL 92 4.37% 200 13.82% HTC 139 6.60% Olympus 291 129 13.82 243 14.96% Others 0 0.00%

equenc 240 219

Panasonic 129 41 6.13 Fr 2.90% I-Mobile 49 2.33% 23 24.32% Total 2105 100.00% 0 Pentax 41 1.95 151 0 139 Motorola 27 1.28% Ricoh 23 c 1.09 117 115 1.28%

Sony Canon Nikon Olympus Panasonic Pentax Ricoh

Nikon 120 92 Samsung 315 14.96% Canon Others Pentax 11.54%

Olympus 72 2.33% Sony 418 Panasoni 19.86 Ricoh Sony61 Others 49 6.60% Sony 219 10.40% 27 Others 0 0.00 4.37% 7.17% 0 Digital SLR 0 ViewSonic 72 3.42% s c a

Total 2105 100 g CSL

HTC Acer Apple Archos ASUS BlackBerry Acer Sony

ASUS Toshiba 115 5.46% Apple Other Archos Toshiba I-Mobile Motorol Samsun ViewSoni BlackBerry CSL HTC I-Mobile Motorola Samsung Others 0 0.00% Sony ViewSonic Toshiba Others Tablet Total 2105 100.00%

0.00% (Others) Tablet Total Percentage 600 3.42% 5.46% 5.56% Acer 117 5.56% Apple 505 23.99% 505 10.40% 480 Archos 61 2.90% 24.01% ASUS 243 11.54% BlackBerry 151 7.17% 360 315

y CSL 92 4.37%

243 14.96% HTC 139 6.60%

equenc 240 219

Fr 2.90% I-Mobile 49 2.33%

151 139 Motorola 27 1.28% 117 115 1.28% 120 92 Samsung 315 14.96% 11.54% 61 72 2.33% 49 6.60% Sony 219 10.40% 27 4.37% 7.17% 0 0 ViewSonic 72 3.42% s c a g CSL

HTC Acer Apple Archos ASUS BlackBerry Acer Sony

ASUS Toshiba 115 5.46% Apple Other Archos Toshiba I-Mobile Motorol Samsun ViewSoni BlackBerry CSL HTC I-Mobile Motorola Samsung Others 0 0.00% Sony ViewSonic Toshiba Others Tablet Total 2105 100.00% 0.00% (Others) 1000 19.86% Digital SLR Total Percentage 800 Canon 691 32.83% 691 1.09% Nikon 512 24.32%

600 32.83% Olympus 291 13.82% y 512 1.95% Panasonic 129 6.13% 418 6.13% Pentax 41 1.95% equenc 400 Fr 291 Ricoh 23 1.09% Sony 418 19.86% 200 13.82% 129 Others 0 0.00%

41 23 24.32% Total 2105 100.00% 0 0 c

Sony Canon Nikon Olympus Panasonic Pentax Ricoh Nikon Canon Others Pentax Olympus

Panasoni Ricoh Sony Others

Digital SLR

0.00% (Others) 1000 19.86% Digital SLR Total Percentage 800 Canon 0.00%691 (Others) 32.83% Tablet Total Percentage Tablet 691 1.09% 600 3.42%Nikon5.46% 5.56%512 24.32% Acer 117 5.56% Apple 505 23.99% 600 505 32.83% Olympus 291 13.82%

y 512 1.95% 10.40% 480 Panasonic 129 6.13% Archos 61 2.90% 418 6.13% Pentax 41 1.95%24.01% ASUS 243 11.54% Top 3 Brands equenc 400 Fr 291 Ricoh 23 1.09% BlackBerry 151 7.17% Apple | Samsung | ASUS 360 315 y Sony 418 19.86% CSL 92 4.37% 200 13.82% 129 243 14.96% Others 0 0.00% HTC 139 6.60%

Another category that entered our survey in 2011, the tablet is enjoying an all-time high equenc 240 219 41 Fr 2.90% I-Mobile 49 2.33% 23 24.32% Total 2105 100.00% in terms of popularity and sales. While more and more manufacturers are off ering0 models 0 151 Motorola 27 1.28%

c 139 117 115 1.28%

Sony Canon Nikon Olympus Panasonic Pentax Ricoh with diff erent screen sizes, the 7” tablet seems to be the sizeNikon of choice with consumers Canon Others Pentax 120 92 Samsung 315 14.96%

Olympus 11.54% Panasoni Ricoh Sony61 Others 72 2.33% opting for a nice compromise of screen size and portability. Products from Apple and 49 6.60% Sony 219 10.40% 27 4.37% 7.17% Digital SLR 0 Samsung are the most sought after currently but watch this space in 2013 as more players 0 ViewSonic 72 3.42% s c a g CSL

HTC Acer Apple Archos ASUS BlackBerry Acer Sony

ASUS Toshiba 115 5.46% enter the fray. When our 2012 survey respondents think of a tablet brand, they think of Apple Other Archos Toshiba I-Mobile Motorol Samsun ViewSoni Apple (24%), Samsung (15%) and ASUS (11%). BlackBerry CSL HTC I-Mobile Motorola Samsung Others 0 0.00% Sony ViewSonic Toshiba Others Tablet Total 2105 100.00%

0.00% (Others) Tablet Total Percentage 600 3.42% 5.46% 5.56% Acer 117 5.56% Apple 505 23.99% Tablet Total505 Percentage (%) 10.40% Acer 480 117 5.56 Archos 61 2.90% Apple 505 24.01 24.01% ASUS 243 11.54% Archos 61 2.90 BlackBerry 151 7.17% 360 ASUS 243 315 11.54 y CSL 92 4.37% BlackBerry 151 7.17 243 14.96% HTC 139 6.60%

CSL equenc 240 92 2194.37

Fr 2.90% I-Mobile 49 2.33% HTC 139 6.60 151 139 Motorola 27 1.28% I-Mobile 11749 2.33115 1.28% 120 92 Samsung 315 14.96% Motorola 27 1.28 11.54% 61 72 2.33% 49 6.60% Sony 219 10.40% Samsung 315 27 14.96 4.37% 7.17% 0 Sony 0 219 10.40 ViewSonic 72 3.42% s c a g CSL

HTC Acer Apple Archos ASUS BlackBerry Acer

ViewSonic 72 Sony 3.42

ASUS Toshiba 115 5.46% Apple Other Archos Toshiba I-Mobile Motorol Samsun ViewSoni Toshiba 115 BlackBerry 5.46 CSL HTC I-Mobile Motorola Samsung Others 0 0.00% Others 0 0.00 Sony ViewSonic Toshiba Others Tablet Total 2105 100.00% Total 2105 100

0.00% (Others) 3.42% HDTV Total Percentage 500 HDTV 11.50% 5.46% Haier 72 3.42% 440 3.33% Hitachi 115 5.46% 414 400 JVC 70 3.33% 8.65% Top 3 Brands LG 182 8.65% 19.67% Panasonic 193 9.17% Samsung | Sony | Toshiba 300

y Philips 168 7.98% 242 9.17% 209 Samsung 440 20.90% 193

2012 has been an interesting year for the HDTV. This year we saw the TV slim down, get Smart, equenc 200 182 168 Fr Sharp 209 9.93% sport more apps and prefer LED technology for back-lighting duties. 3D too has moved from Sony 414 19.67% 115 7.98% gimmick to “must-have” in the minds of consumers as more 3D content becomes readily 9.93% 100 72 70 Toshiba 242 11.50% available. Plasma still lingers on but many have started to write its obituary. Expect prices to Others 0 0.00%

0 keep getting more aff ordable as screen sizes continue to grow to accommodate the advent 0 20.89% Total 2105 100.00% i s c p LG JVC Sony Haier

Shar Haier Hitachi JVC LG Panasonic Philips Other of UD. Just as in 2009, 2010 and 2011, Samsung picks up top spot again in 2012 with 21% of Hitach Toshiba Samsung the vote ahead of Sony in close second spot with 19% of the sample. Toshiba (11%) is still the Panasoni Philips Samsung Sharp Sony Toshiba Others third most popular brand for HDTVs for the fi fth year running. HDTV

0.00% (Others) 3.42% HDTV Total Percentage

500 11.50% 5.46% Haier 72 3.42% 440 3.33% Hitachi 115 5.46% 414 400 JVC 70 3.33% 8.65% LG 182 8.65% 19.67% HDTV Total Percentage (%) 0.09%Panasonic (Others) 193 9.17% 300 2.09% 2.33% Haier y 72 3.42 Philips 168 7.98% 242 600 9.17% 5.61% Hitachi 115 5.46 553 209 13.35%Samsung 440 20.90% 193

JVC equenc 200 70 182 3.33 Memory Card Total Percentage 168 Fr Sharp 209 9.93% 500 A-DATA 44 2.09% LG 182 8.65 454 Sony 414 19.67% Panasonic 193115 9.17 7.98% KINGMAX 118 5.61% 100 9.93% Toshiba 242 11.50% Philips 72168 70 7.98 400 26.26% Kingston 553 26.27% Samsung 440 20.89 13.06% Others 0 0.00% y 0 Lexar 97 4.61% Sharp 0 209 9.93 300 20.89% 275 281 Total 2105 100.00% i s c p

LG Panasonic 66 3.14% JVC Sony

Sony 414Haier 19.67 Shar equenc Haier Hitachi JVC LG Panasonic Philips Other Hitach

Toshiba 1.90% Fr

Samsung PenDrive 113 5.37% Toshiba 242 Panasoni 11.50 Philips200 Samsung Sharp Sony Toshiba PNY 15 0.71% Others 0 0.00 Others HDTV 118 113 4.61% Total 2105 100 97 SanDisk 454 21.57% 100 66 3.14% 44 40 49 21.57% Silicon Power 40 1.90% 15 5.37% 0 0 0.71% Sony 275 13.06% s a n X c A PNY Sony Lexar Toshiba 281 13.35% Other ADAT

Toshib ADATA KINGMAX Kingston Lexar Panasonic SanDisk Kingsto PenDrive KINGMA Transcend Panasoni Transcend 49 2.33% Silicon Power PenDrive PNY SanDisk Silicon Power Sony Memory Card Toshiba Transcend Others Others 0 0.00% Total 2105 100.00%

0.09% (Others) 2.09% 2.33% 600 5.61% 553 13.35% Memory Card Total Percentage 500 454 A-DATA 44 2.09% KINGMAX 118 5.61% 400 26.26% Kingston 553 26.27% 13.06%

y Lexar 97 4.61% 281 300 275 Panasonic 66 3.14%

equenc 1.90% Fr PenDrive 113 5.37% 200 PNY 15 0.71% 118 113 4.61% 97 SanDisk 454 21.57% 100 66 3.14% 44 40 49 21.57% Silicon Power 40 1.90% 15 5.37% 0 0 0.71% Sony 275 13.06% s a n X c A PNY Sony Lexar Toshiba 281 13.35% Other ADAT

Toshib ADATA KINGMAX Kingston Lexar Panasonic SanDisk Kingsto PenDrive KINGMA Transcend Panasoni Transcend 49 2.33% Silicon Power PenDrive PNY SanDisk Silicon Power Sony Memory Card Toshiba Transcend Others Others 0 0.00% Total 2105 100.00% 0.00% (Others) 3.42% HDTV Total Percentage

500 11.50% 5.46% Haier 72 3.42% 440 3.33% Hitachi 115 5.46% 414 400 JVC 70 3.33% 8.65% LG 182 8.65% 19.67% Panasonic 193 9.17% 300

y Philips 168 7.98% 242 9.17% 209 Samsung 440 20.90% 193

equenc 200 182 168 Fr Sharp 209 9.93% Sony 414 19.67% 115 7.98% 9.93% 100 72 70 Toshiba 242 11.50% Others 0 0.00%

0 0 20.89% Total 2105 100.00% i s c p LG JVC Sony Haier

Shar Haier Hitachi JVC LG Panasonic Philips Other Hitach Toshiba Samsung Panasoni Philips Samsung Sharp Sony Toshiba HDTV Others

0.00% (Others) 3.42% HDTV Total Percentage

500 11.50% 5.46% Haier 72 3.42% 440 3.33% Hitachi 115 5.46% 414 400 JVC 70 3.33% 8.65% LG 182 8.65% 19.67% 0.09%Pa (Others)nasonic 193 9.17% 300 2.09%

y Philips2.33% 168 7.98% 242 Memory Card 600 9.17% 5.61% 209 553 Samsung 440 20.90% 193 13.35%

equenc 200 182 Memory Card Total Percentage 168 Fr Sharp 209 9.93% 500 454 A-DATA 44 2.09% 115 Sony 414 19.67% 7.98% KINGMAX 118 5.61% Top 3 Brands 100 9.93% Toshiba 242 11.50% 72 70 400 26.26% Kingston 553 26.27% Kingston | SanDisk | Toshiba 13.06% Others 0 0.00%

0 y 20.89% Lexar 97 4.61% 0 300 275 281 Total 2105 100.00% i s c p LG

JVC Panasonic 66 3.14% Sony Haier

Shar Haier Hitachi JVC LG Panasonic Philips Other equenc One of the more “elder” categories in our brand survey, the memoryHitach card has been a Toshiba 1.90% Samsung Fr Panasoni PenDrive 113 5.37% mainstay since 2006. In 2012, memory cards have gotten faster, more durable and relatively 200Philips Samsung Sharp Sony Toshiba Others PNY 15 0.71% HDTV 118 113 4.61% cheaper. They still are a quick, fast and convenient way to store data; especially when it 97 SanDisk 454 21.57% 100 66 3.14% comes to cameras and smartphones. We expect capacities to grow and speeds to get faster 44 40 49 21.57% Silicon Power 40 1.90% 15 5.37% 0 still in 2013. Meanwhile, in our 2012 survey, consumers once again have chosen Kingston 0 0.71% Sony 275 13.06% s a n X c A PNY Sony Lexar Toshiba 281 13.35% (26%), SanDisk (21%) and Toshiba (13%) as their favorite brands for memory cards. Other ADAT

Toshib ADATA KINGMAX Kingston Lexar Panasonic SanDisk Kingsto PenDrive KINGMA Transcend Panasoni Transcend 49 2.33% Silicon Power PenDrive PNY SanDisk Silicon Power Sony Memory Card Toshiba Transcend Others Others 0 0.00% Total 2105 100.00%

0.09% (Others) 2.09% 2.33% 600 5.61% 553 13.35% Memory Card Total Percentage 500 A-DATA 44 2.09% Memory Card Total 454 Percentage (%) KINGMAX 118 5.61% ADATA 400 44 2.09 26.26% Kingston 553 26.27% KINGMAX 118 5.61 13.06%

Kingston y 553 26.26 Lexar 97 4.61% 300 275 281 Lexar 97 4.61 Panasonic 66 3.14%

equenc 1.90% Panasonic Fr 66 3.14 PenDrive 113 5.37% 200 PenDrive 113 5.37 PNY 15 0.71% PNY 15 118 113 0.71 4.61% 97 SanDisk 454 21.57% 100 66 SanDisk 454 21.57 3.14% 44 40 49 21.57% Silicon Power 40 1.90% Silicon Power 40 15 1.90 5.37% 0 0 0.71% Sony 275 13.06%

Sony 275 13.06 s a n X c A PNY Sony Lexar Toshiba 281 13.35% Toshiba 281 13.35 Other ADAT

Toshib ADATA KINGMAX Kingston Lexar Panasonic SanDisk Kingsto PenDrive KINGMA Transcend Transcend 49 Panasoni 2.33 Transcend 49 2.33% Silicon Power PenDrive PNY SanDisk Silicon Power Sony Others 0 Memory Card 0.00 Toshiba Transcend Others Others 0 0.00% Total 2105 100 Total 2105 100.00%

0.00% (Others) 600 8.46% COMPUTERS 548 528 20.38% Motherboard - Intel Chipset 500 Motherboard - Intel Chipset Total Percentage 429 ASRock 178 8.46% 400 ASUS 548 26.03% 26.04%

Top 3 Brands y ECS 195 9.26% 300 10.78% Gigabyte 528 25.08% ASUS | Gigabyte | MSI 227 equenc Intel 227 10.78% Fr 195 200 178 MSI 429 20.38% Since 2007, ASUS has held on to pole position in our survey when it comes to Intel-based Others 0 0.00% motherboards. Its no diff erent in 2012 as the popular Taiwanese brand secures fi rst place 100 9.26% Total 2105 100.00% yet again with 26% of our respondents voting for the brand. Gigabyte picks up second 25.08% 0 0 l s spot again with 25% of the vote with MSI again coming in third with 20% of the sample. S MSI ECS ASRock ASUS ECS Gigabyte Intel Inte ASU Other ASRock

Intel picks up fourth position again as in 2011 with 10% of the sample. Gigabyte MSI Others

Motherboard-Intel Chipset

0.00% (Others) 600 8.46% 548 528 20.38% 500 Motherboard - Intel Chipset Total Percentage 0.00% (Others) 429 800 ASRock 7.27% 178 8.46% 400 ASUS 548 26.03% 26.04% 700 654 630 29.93%

y ECS 195 9.26% Motherboard - AMD Chipset Total Percentage 300 10.78%600 575 Gigabyte 528 25.08% 227 ASRock 153 7.27% equenc Intel 227 10.78% Fr 195 500 178 ASUS 654 31.07% Motherboard - Intel Chipset 200 Total Percentage (%) MSI 429 20.38% ASRock 178 8.46 y 31.06% ECS 93 4.42% 400 Others 0 0.00% ASUS 100 548 26.04 Gigabyte 575 27.32% equenc 9.26% Total 2105 100.00% ECS 195 9.26 Fr 300 25.08% MSI 630 29.93% Gigabyte 528 25.08 0 0 l s S 200 153 Others 0 0.00% MSI Intel 227 ECS 10.78 ASRock ASUS ECS Gigabyte Intel Inte ASU Other ASRock 93 Total 2105 100.00% MSI 429 Gigabyte 20.38 MSI Others 100 27.32% 4.42% Others 0 0.00 0 Motherboard-Intel Chipset 0 s Total 2105 100 S MSI ECS ASRock ASUS ECS Gigabyte MSI ASU Other ASRock

Gigabyte Others

Motherboard-AMD Chipset

0.00% (Others) 800 7.27%

700 654 29.93% 630 Motherboard - AMD Chipset Total Percentage 600 575 ASRock 153 7.27% 500 ASUS 654 31.07%

y 31.06% 400 ECS 93 4.42% Gigabyte 575 27.32% equenc Fr 300 MSI 630 29.93%

200 153 Others 0 0.00%

93 Total 2105 100.00% 100 27.32% 4.42%

0 0 s S MSI ECS ASRock ASUS ECS Gigabyte MSI ASU Other ASRock

Gigabyte Others

Motherboard-AMD Chipset 0.00% (Others) 600 8.46% 548 528 20.38% 500 Motherboard - Intel Chipset Total Percentage 429 ASRock 178 8.46% 400 ASUS 548 26.03% 26.04%

y ECS 195 9.26% 300 10.78% Gigabyte 528 25.08% 227 equenc Intel 227 10.78% Fr 195 200 178 MSI 429 20.38% Others 0 0.00% 100 9.26% Total 2105 100.00% 25.08% 0 0 l s S MSI ECS ASRock ASUS ECS Gigabyte Intel Inte ASU Other ASRock

Gigabyte MSI Others

Motherboard-Intel Chipset

0.00% (Others) 600 8.46% 548 528 20.38% 500 Motherboar0.00% (Others) d - Intel Chipset Total Percentage Motherboard - AMD Chipset 429 800 ASRock 7.27% 178 8.46% 400 ASUS 548 26.03% 700 654 26.04% 630 29.93% y ECS 195 9.26% Motherboard - AMD Chipset Total Percentage 300 10.78%600 575 Gigabyte 528 25.08% Top 3 Brands 227 ASRock 153 7.27% equenc Intel 227 10.78% Fr 195 500 ASUS | MSI | Gigabyte 200 178 ASUS 654 31.07% y MSI 31.06%429 20.38% ECS 93 4.42% 400 Others 0 0.00% 100 Gigabyte 575 27.32% ASUS is on a roll in the motherboard categories of our 2012 survey. The popular brand equenc 9.26%

Fr 300 Total 2105 100.00% 25.08% MSI 630 29.93% holds on to top spot for the third year running for AMD chipset mobos. 2012 has 0 0 200 Others 0 0.00% l s 153 seen AMD introduce its latest APUs and Trinity products to spiceS up the entry-level MSI ECS ASRock ASUS ECS Gigabyte Intel Inte ASU

Other 93 Total 2105 100.00% ASRock and enthusiasts segments here in Malaysia. Consumers still look to AMDGigabyte for value 100MSI Others 27.32% 4.42%

0 motherboards and for the most bang for their buck. For threeMotherboard-Intel years now, MalaysiansChipset have 0 s S MSI ECS ASRock ASUS ECS Gigabyte MSI ASU

voted ASUS (31%), MSI (30%) and Gigabyte (27%) as their top 3 brands . Other ASRock

Gigabyte Others

Motherboard-AMD Chipset

0.00% (Others) 800 7.27%

700 654 29.93% 630 Motherboard - AMD Chipset Total Percentage 600 575 ASRock 153 7.27% 500 ASUS 654 31.07%

y 31.06% 400 ECS 93 4.42% Gigabyte 575 27.32% equenc Fr 300 MSI 630 29.93% Motherboard - AMD Chipset Total Percentage (%) 200 153 Others 0 0.00% ASRock 153 7.27 93 Total 2105 100.00% ASUS 100 654 31.06 27.32% 4.42%

ECS 93 4.42 0 0 s Gigabyte 575 S 27.32 MSI ECS ASRock ASUS ECS Gigabyte MSI ASU Other ASRock

MSI 630 Gigabyte 29.93 Others Others 0 0.00 Total 2105 Motherboard-AMD Chipset100

Processor 1800

1541

26.79% Top Brand 1440 Intel Processor Total Percentage 1080 AMD 564 26.79% y Ever since our fi rst poll back in 2003, Intel and AMD have been slugging it out in our Intel 1541 73.21%

Processor category. For 10 years now Intel has been emerging as outright winner, equenc 720 Total 2105 100.00%

Fr 564 commanding two thirds of the poll’s sample, every single year. Intel has indeed been one 73.21% of the most impressive brands in our survey and caps off a decade of excellence with 73% 360 of the 2012 poll. AMD, as always has to settle for second spot with 27% of our respondents returning them as runners-up. 0 AMD Intel Intel AMD

Processor

1800

1541

26.79% 1440 0.00% (Others) 2.23% 4.28% 1000 Processor6.32% Total 2.8%Percentage Memory (RAM) Total Percentage 1080 900 2.71%AMD 564 26.79%

y ADATA 90 4.28% 2.52% Intel 1541 73.21% 800 4.04% APOGEE 59 2.80% 725 21.00% equenc 720 700 Total 2105 100.00% Corsair 442 21.00% Fr 564 73.21% 600 KINGMAX 414 19.67%

360 y Kingston 725 34.44% 500 442 414 OCZ 85 4.04%

equenc 400 Fr Silicon Power 53 2.52% 0 300 AMD Intel

Processor Total PercentageIntel (%)

AMD Strontium 57 2.71%

AMD 564 26.79 200 34.43% 133 19.67% Transcend 133 6.32% Intel 1541 Processor 73.21 90 85 100 59 53 57 47 Winova 47 2.23% Total 2105 100 0 0 Others 0 0.00% r s n X A m ADATA APOGEE Corsair KINGMAX Kingston OCZ Other Corsai ADAT Total 2105 100.00% Winova APOGEE Kingsto KINGMA Strontiu

Transcend OCZ Silicon Power Strontium Transcend Winova Silicon Power Others Memory (RAM)

0.00% (Others) 2.23% 4.28% 1000 6.32% 2.8% Memory (RAM) Total Percentage 900 2.71% 2.52% ADATA 90 4.28% 800 4.04% APOGEE 59 2.80% 725 21.00% 700 Corsair 442 21.00%

600 KINGMAX 414 19.67%

y Kingston 725 34.44% 500 442 414 OCZ 85 4.04%

equenc 400 Fr Silicon Power 53 2.52% 300 Strontium 57 2.71%

200 34.43% 133 19.67% Transcend 133 6.32% 90 85 100 59 53 57 47 Winova 47 2.23% 0 0 Others 0 0.00% r s n X A m ADATA APOGEE Corsair KINGMAX Kingston OCZ Other Corsai ADAT Total 2105 100.00% Winova APOGEE Kingsto KINGMA Strontiu

Transcend OCZ Silicon Power Strontium Transcend Winova Silicon Power Others Memory (RAM) 1800

1541

26.79% 1440 Processor Total Percentage 1080 AMD 564 26.79% y Intel 1541 73.21%

equenc 720 Total 2105 100.00%

Fr 564 73.21%

360

0 AMD Intel Intel AMD

Processor

1800

1541

26.79% 1440 0.00% (Others) 2.23% 4.28% Memory (RAM) 1000 Processor6.32% Total 2.8%Percentage Memory (RAM) Total Percentage 1080 900 2.71% 2.52% AMD 564 26.79% ADATA 90 4.28% y 800 4.04% APOGEE 59 2.80% 725 Intel 1541 73.21% 21.00%

Top 3 Brands equenc 720 700 Total 2105 100.00% Corsair 442 21.00%

Fr 564 Kingston | Corsair | KINGMAX 73.21%600 KINGMAX 414 19.67%

y Kingston 725 34.44% 360 500 442 414 OCZ 85 4.04%

Just like Intel, popular memory maker, Kingston continues to rewrite the history books equenc 400 Fr Silicon Power 53 2.52% in the Memory category of our brand survey. It0 has been 10 years now that Kingston has 300 AMD Intel Strontium 57 2.71% Intel proven to be the most popular memory maker in the land. TheAMD 2012 survey sees them 200 34.43% 133 19.67% Transcend 133 6.32% securing 34% of the vote with Corsair (21%) and KINGMAX (19%) retaining second and 90 85 Processor 100 59 53 57 47 Winova 47 2.23% 0 third spots again. 0 Others 0 0.00% r s n X A m ADATA APOGEE Corsair KINGMAX Kingston OCZ Other Corsai ADAT Total 2105 100.00% Winova APOGEE Kingsto KINGMA Strontiu

Transcend OCZ Silicon Power Strontium Transcend Winova Silicon Power Others Memory (RAM)

0.00% (Others) 2.23% 4.28% 1000 6.32% 2.8% Memory (RAM) Total Percentage 900 2.71% 2.52% ADATA 90 4.28% 800 4.04% APOGEE 59 2.80% 725 21.00% 700 Corsair 442 21.00%

Memory (RAM) 600 Total Percentage (%) KINGMAX 414 19.67%

ADATA y 90 4.28 500 Kingston 725 34.44% APOGEE 59 442 2.80 414 OCZ 85 4.04% Corsair equenc 400 442 21.00 Fr Silicon Power 53 2.52% KINGMAX 414 19.67 300 Strontium 57 2.71% Kingston 725 34.43 200 34.43% OCZ 85 1334.04 19.67% Transcend 133 6.32% 90 85 100 59 57 Silicon Power 53 53 2.5247 Winova 47 2.23% 0 Strontium 0 57 2.71 Others 0 0.00% r s n X A m ADATA APOGEE Corsair KINGMAX Kingston Transcend 133 OCZ 6.32 Other Corsai ADAT Total 2105 100.00% Winova APOGEE Kingsto KINGMA Strontiu Winova 47 2.23Transcend OCZ Silicon Power Strontium Transcend Winova Silicon Power Others Others 0 Memory (RAM) 0.00 Total 2105 100

0.00% (Others) Graphics Card - AMD Radeon Chipset 800 1.38% Graphics Card – AMD Radeon Chipset Total Percentage 17.43% ASUS 367 17.43% 700 23.61% AXLE 86 4.09% 600 545 Gigabyte 545 25.89% Top Brands 4.09% 497 MSI 395 18.76% Gigabyte | Sapphire | MSI 500 PALIT 99 4.70% y 395 400 367 4.13% PowerColor 87 4.13% Gigabyte has bucked the trend this year and risen to top spot for AMD Radeon graphics equenc Sapphire 497 23.61%

Fr 300 cards in our survey for the fi rst time. The popular Taiwanese brand secures top spot with 4.70% XFX 29 1.38% 200 26% of our respondents nodding in their favor. Well known brand, Sapphire holds on to 25.9% Others 0 0.00% 99 87 second spot again this year by picking up 24% of the 2012 sample. Third spot in this year’s 100 86 Total 2105 100.00% 29 18.76% survey goes to MSI with 19% of our pollsters voting for them. 0 0 T e S MSI XFX ASUS AXLE Gigabyte MSI PALIT AXLE ASU PALI Others Sapphir Gigabyte PowerColor Sapphire XFX Others PowerColor

Graphics Card-AMD Radeon Chipset

0.00% (Others) 800 1.38% Graphics Card – AMD Radeon Chipset Total Percentage 17.43% ASUS 367 17.43% 700 23.61% AXLE 86 4.09% 600 545 2.42%Gigabyte 0.00% (Others) 545 25.89% 800 4.09% 5.61% 497 MSI 395 18.76% 500 5.89% 18.81% 700 PALIT 99 4.70%Graphics Card - NVIDIA Chipset Total Percentage y 395 Graphics Card – AMD Radeon Chipset 400 Total367 Percentage (%) PowerColor 87 4.13%ASUS 396 18.81% 4.13%600 ASUS 367 17.43 Gainward 73 3.47% equenc Sapphire 497 23.61%

Fr 300 501 3.47% AXLE 86 4.09 4.70%500 Gigabyte 436 20.71% 436 XFX 29 1.38%

Gigabyte 545 25.9 y 406 200 396 Leadtek 406 19.29% 400 25.9% 23.80% Others 0 0.00% MSI 395 99 18.76 87 MSI 501 23.80% 100 86 Total 2105 100.00% PALIT 99 4.70 equenc 29 18.76% Fr 300 PALIT 124 5.89% PowerColor 87 4.13 0 0 T e S 20.71% XFX 51 2.42% MSI Sapphire 497 23.61XFX ASUS200 AXLE Gigabyte MSI PALIT AXLE ASU PALI Others 124 118

Sapphir Zotac 118 5.61% XFX 29 Gigabyte 1.38 PowerColor Sapphire XFX Others PowerColor 100 73 Others 0 0.00 51 Others 0 0.00% Graphics Card-AMD Radeon Chipset 0 19.29% Total 2105 100 0 Total 2105 100.00% s S T XFX MSI ASU PALI Zotac

Other ASUS Gainward Gigabyte Leadtek MSI Leadtek Gigabyte Gainward PALIT XFX Zotac Others Graphics Card-NVIDIA Chipset

2.42% 0.00% (Others) 800 5.61%

5.89% 18.81% 700 Graphics Card - NVIDIA Chipset Total Percentage ASUS 396 18.81% 600 Gainward 73 3.47% 501 3.47% 500 Gigabyte 436 20.71% 436

y 406 396 Leadtek 406 19.29% 23.80% 400 MSI 501 23.80% equenc

Fr 300 PALIT 124 5.89%

20.71% XFX 51 2.42% 200 124 118 Zotac 118 5.61% 100 73 51 Others 0 0.00%

0 19.29% 0 Total 2105 100.00% s S T XFX MSI ASU PALI Zotac

Other ASUS Gainward Gigabyte Leadtek MSI Leadtek Gigabyte Gainward PALIT XFX Zotac Others Graphics Card-NVIDIA Chipset 0.00% (Others) 800 1.38% Graphics Card – AMD Radeon Chipset Total Percentage 17.43% ASUS 367 17.43% 700 23.61% AXLE 86 4.09% 600 545 Gigabyte 545 25.89% 4.09% 497 MSI 395 18.76% 500 PALIT 99 4.70% y 395 400 367 4.13% PowerColor 87 4.13%

equenc Sapphire 497 23.61%

Fr 300 4.70% XFX 29 1.38% 200 25.9% Others 0 0.00% 99 87 100 86 Total 2105 100.00% 29 18.76% 0 0 T e S MSI XFX ASUS AXLE Gigabyte MSI PALIT AXLE ASU PALI Others Sapphir Gigabyte PowerColor Sapphire XFX Others PowerColor

Graphics Card-AMD Radeon Chipset

0.00% (Others) 800 1.38% Graphics Card – AMD Radeon Chipset Total Percentage 17.43% ASUS 367 17.43% 700 23.61% AXLE 86 4.09% 600 2.42% 0.00% (Others) 545 800 Gigabyte5.61% 545 25.89% 4.09% 497 MSI 395 18.76% Graphics Card - NVIDIA500 Chipset 5.89% 18.81% Graphics Card - NVIDIA Chipset Total Percentage 700 PALIT 99 4.70% y 395 ASUS 396 18.81% 400 367 600 PowerColor 87 4.13% Top 3 Brands 4.13% Gainward 73 3.47%

equenc 501 Sapphire 3.47% 497 23.61% MSI | Gigabyte | Leadtek Fr 300 500 Gigabyte 436 20.71% 4.70% 436 XFX 29 1.38%

y 406 396 Leadtek 406 19.29% 200 23.80% 400 25.9% Others 0 0.00% 99 MSI 501 23.80% The GeForce brand is synonymous with leading tech and86 gaming graphics87 here 100 equenc Total 2105 100.00% Fr 300 PALIT 124 5.89% in Malaysia. 2012 has seen NVIDIA move ahead of the pack even further with29 their 18.76% 0 0 20.71% XFX 51 2.42% T e revolutionary Kepler GPUs and Tegra mobile graphicsS chipsets. In the 2012 survey, 200 MSI XFX ASUS AXLE Gigabyte MSI PALIT

AXLE 124 ASU PALI 118 Zotac 118 5.61% Others Sapphir Malaysians have once again voted for MSI (24%) as their brandGigabyte of choice for NVIDIA PowerColor100 Sapphire73 XFX Others PowerColor 51 Others 0 0.00% chipset graphic cards while Gigabyte moves into second spot with 21% of the sample 0 19.29% Graphics Card-AMD Radeon Chipset 0 Total 2105 100.00% s S T XFX nodding in their favor. Leadtek surprises everyone and picks up third place with 19% of MSI ASU PALI Zotac

Other ASUS Gainward Gigabyte Leadtek MSI Leadtek Gigabyte the sample; beating off traditional heavyweights ASUS in the process. Gainward PALIT XFX Zotac Others Graphics Card-NVIDIA Chipset

2.42% 0.00% (Others) 800 5.61%

5.89% 18.81% 700 Graphics Card - NVIDIA Chipset Total Percentage ASUS 396 18.81% 600 Gainward 73 3.47% 501 3.47% 500 Gigabyte 436 20.71% 436

y 406 396 Leadtek 406 19.29% Graphics Card - NVIDIA Chipset 400 Total Percentage (%) 23.80% ASUS 396 18.81 MSI 501 23.80% equenc

Gainward Fr 300 73 3.47 PALIT 124 5.89%

Gigabyte 436 20.71 20.71% XFX 51 2.42% 200 Leadtek 406 124 19.29118 Zotac 118 5.61% MSI 100 501 73 23.80 51 Others 0 0.00%

PALIT 124 5.89 0 19.29% 0 Total 2105 100.00% s S XFX 51 T 2.42 XFX MSI ASU PALI Zotac

Other ASUS Gainward Gigabyte Leadtek MSI

Zotac 118 Leadtek 5.61 Gigabyte Gainward Others 0 0.00 PALIT XFX Zotac Others Total 2105Graphics Card-NVIDIA Chipset100

0.00% (Others) Hard Disk Drive (Internal) 1000

815 31.50% 800 29.79% Hard Disk Drive (Internal) Total Percentage 663 Top 3 Brands 627 Samsung 627 29.79% Seagate | Western Digital | Samsung 600 Seagate 815 38.72% y Western Digital 663 31.50% Others 0 0.00% With last year’s fl ooding in Thailand now a distant memory, HDD prices the world over equenc 400 Fr are more stable today. One thing hasn’t changed though; Malaysians are still gobbling Total 2105 100.00% up storage like there’s no tomorrow for their digital media. In our 2012 survey, Malaysians 200 have voted for Seagate (39%), Western Digital (31%) and Samsung (30%) as their top three

0 38.71% brands for HDDs. 0 l s e

Other Samsung Seagate Western Digital Others Seagat Samsung Western Digita Western Hard Disk Drive (Internal)

0.00% (Others) 1000

815 31.50% 800 29.79% Hard Disk Drive (Internal) Total Percentage 0.00% (Others) 663 Samsung 3.23% 627 29.79% 627 400 Hard Disk Drive (External / Portable) Total Percentage 7.55% 600 369 17.54%Seagate 815 38.72% ADATA 68 3.23% y Western Digital 663 31.50% 319 Apacer 159 7.55% 320 Others 0 0.00% equenc 291 400 13.82% Buffalo 291 13.82% Fr Total 2105 100.00% Imation 95 4.51% 240 8.31% 200 Freecom 51 2.42% y 181 IO Data 114 5.42% Hard Disk Drive (Internal) Total Percentage (%) 175 4.51% 159 3.28%

Samsung 627 29.79 equenc 160 KINGMAX 181 8.60% 0 38.71% 2.42% 0 Fr 3.04% l s Seagate 815 e 38.71 114 116 Memorex 34 1.62% 95 Other Samsung Seagate Western Digital Others

Western Digital 663 Seagat 31.50 5.42% Samsung Samsung 116 5.51% 80 68 64 69

Others 0 Digita Western 0.00 51 Seagate 319 15.15% 34 15.15% 8.60% Total 2105 Hard Disk Drive (Internal)100 Silicon Power 64 3.04% 0 5.51% 1.62% 0 l s a a X A Toshiba 69 3.28% ADATA Apacer Bu alo Imation Freecom Other Apacer Bu alo ADAT IO Dat Imation Toshib Seagate Freecom Samsung

Memorex Transcend 175 8.31% KINGMA Transcend IO Data KINGMAX Memorex Samsung Seagate Silicon Power Western Digita Silicon Toshiba Transcend Western Digital Others Western Digital 369 17.53% Hard Disk Drive (External / Portable) Others 0 0.00% Total 2105 100.00%

0.00% (Others) 3.23% 400 Hard Disk Drive (External / Portable) Total Percentage 7.55% 369 17.54% ADATA 68 3.23%

319 Apacer 159 7.55% 320 291 13.82% Buffalo 291 13.82% Imation 95 4.51% 240 8.31% Freecom 51 2.42% y 181 IO Data 114 5.42% 175 4.51% 159 3.28%

equenc 160 KINGMAX 181 8.60% 2.42% Fr 3.04% 114 116 Memorex 34 1.62% 95 5.42% Samsung 116 5.51% 80 68 64 69 51 Seagate 319 15.15% 34 15.15% 8.60% Silicon Power 64 3.04% 0 5.51% 1.62% 0 l s a a X A Toshiba 69 3.28% ADATA Apacer Bu alo Imation Freecom Other Apacer Bu alo ADAT IO Dat Imation Toshib Seagate Freecom Samsung

Memorex Transcend 175 8.31% KINGMA Transcend IO Data KINGMAX Memorex Samsung Seagate Silicon Power Western Digita Silicon Toshiba Transcend Western Digital Others Western Digital 369 17.53% Hard Disk Drive (External / Portable) Others 0 0.00% Total 2105 100.00% 0.00% (Others) 1000

815 31.50% 800 29.79% Hard Disk Drive (Internal) Total Percentage 663 627 Samsung 627 29.79% 600 Seagate 815 38.72% y Western Digital 663 31.50% Others 0 0.00% equenc 400 Fr Total 2105 100.00%

200

0 38.71% 0 l s e

Other Samsung Seagate Western Digital Others Seagat Samsung Western Digita Western Hard Disk Drive (Internal)

0.00% (Others) 1000

815 31.50% 800 29.79% Hard Disk Drive (Internal) Total Percentage

663 0.00% (Others) 627 Samsung 627 29.79% 3.23% 600 400 Seagate 815 38.72% Hard Disk Drive (External / Portable) Total Percentage 369 7.55% Hard Disk Drive (Externaly / Portable) Western17.54% Digital 663 31.50% ADATA 68 3.23% 319 Others 0 0.00% Apacer 159 7.55% equenc 400 320 Fr 291 Buffalo 291 13.82% Total 13.82%2105 100.00% Top 3 Brands Imation 95 4.51% Western Digital | Seagate | Buff200 alo 240 8.31% Freecom 51 2.42% y 181 IO Data 114 5.42% 175 4.51% 0 159 38.71% 3.28%

0 equenc KINGMAX 181 8.60% l

s 160 External/portable HDDs are becoming more popular with consumerse who want to take 2.42% Fr 3.04% 116 Other Samsung Seagate 114 Western Digital Others Memorex 34 1.62% their videos, photos and data everywhere they go. As prices forSeagat these drives become more Samsung 95 5.42% Samsung 116 5.51% aff ordable and capacities move to the Terabyte, Malaysians today knowDigita Western which brands they 80 68 64 69 51 Hard Disk Drive (Internal) Seagate 319 15.15% want most. Just as in the 2011 survey, our pollsters have once again voted for the same 34 15.15% 8.60% Silicon Power 64 3.04% 0 5.51% 1.62% three brands in 2012: Western Digital (17%), Seagate (15%) and Buff alo (14%). 0 l s a a X A Toshiba 69 3.28% ADATA Apacer Bu alo Imation Freecom Other Apacer Bu alo ADAT IO Dat Imation Toshib Seagate Freecom Samsung

Memorex Transcend 175 8.31% KINGMA Transcend IO Data KINGMAX Memorex Samsung Seagate Silicon Power Western Digita Silicon Toshiba Transcend Western Digital Others Western Digital 369 17.53% Hard Disk Drive (External / Portable) Others 0 0.00% Total 2105 100.00%

0.00% (Others) 3.23% 400 Hard Disk Drive (External / Portable) Total Percentage 369 7.55% Hard Disk Drive (External / Portable) Total Percentage (%) 17.54% ADATA 68 3.23%

ADATA 68 319 3.23 Apacer 159 7.55% 320 Apacer 159291 7.55 13.82% Buffalo 291 13.82% Buff alo 291 13.82 Imation 95 4.51% Imation 240 95 4.51 8.31% Freecom 51 2.42%

Freecom y 51 2.42 181 IO Data 114 5.42% IO Data 114 1755.42 4.51% 159 3.28%

equenc 160 KINGMAX 181 8.60% KINGMAX 181 8.60 2.42% Fr 3.04% Memorex 34 114 116 1.62 Memorex 34 1.62% 95 Samsung 116 5.51 5.42% Samsung 116 5.51% 80 68 64 69 Seagate 319 51 15.15 Seagate 319 15.15% 34 15.15% 8.60% Silicon Power 64 3.04 Silicon Power 64 3.04% 0 5.51% 1.62% Toshiba 0 69 3.28 l s a a X A Toshiba 69 3.28% Transcend 175 8.31 ADATA Apacer Bu alo Imation Freecom Other Apacer Bu alo ADAT IO Dat Imation Toshib Seagate Freecom Samsung

Memorex Transcend 175 8.31% KINGMA Western Digital 369 17.54Transcend IO Data KINGMAX Memorex Samsung Seagate Silicon Power

Western Digita Western Digital 369 17.53% Others 0 0.00 Silicon Toshiba Transcend Western Digital Others Total Hard2105 Disk Drive (External / Portable)100 Others 0 0.00% Total 2105 100.00%

0.14% (Others) 600 9.07% LCD Monitor Total Percentage LCD Monitor 21.43% Acer 191 9.07% 3.61% Alienware 76 3.61% 480 451 10.64% AOC 224 10.64% Top 3 Brands ASUS 118 5.61% 360 Samsung | LG | AOC 317 BenQ 122 5.80% y 6.13% 5.61% Dell 199 9.45%

224 2012 continues to see more 3D and LED backlit monitors entering the local market and equenc 240 Envision 83 3.94% 199 Fr 191 the models we are seeing are getting larger but slimmer too. Large widescreen models 5.80% Fujitsu 67 3.18% 129 118 122 125 HP 125 5.94% that are over 23” have started to become the current sweetspot for displays while more 120 15.06% 76 83 67 9.45% LG 317 15.06% and more models are coming fi tted with HDMI and DisplayPort connectors. For a decade 3 5.94% 3.94% Philips 129 6.13% now, Samsung has been picking up top spot in this category. 2012 is no diff erent as the 0 3.18% l S u LG HP Samsung 451 21.43% Del AOC Acer ASU BenQ Others Philips Korean giant places fi rst with 21% of the sample. LG leaps into second place with 15% of Fujits

Envision Acer Alienware AOC ASUS BenQ Samsung

Alienware Others 3 0.14% the overall vote and AOC settles for third spot again with 10%. Dell Envision Fujitsu HP LG Total 2105 100.00% LCD Monitor Philips Samsung Others

0.14% (Others) 600 9.07% LCD Monitor Total Percentage 21.43% Acer 191 9.07% 3.61% Alienware 76 3.61% 480 451 LCD Monitor Total Percentage (%) 10.64% AOC 224 10.64% Acer 191 9.07 ASUS 118 5.61% 360 Alienware 76 317 3.61 BenQ 122 5.80% y 6.13% AOC 224 10.64 5.61% Dell 199 9.45%

ASUS 118 224 5.61 equenc 240 Envision 83 3.94% 199 BenQ Fr 191221 5.80 5.80% Fujitsu 67 3.18% Dell 199 129.459 118 122 125 120 15.06% HP 125 5.94% Envision 83 83 3.94 76 67 Fujitsu 67 3.18 9.45% LG 317 15.06% HP 125 5.94 3 5.94% 3.94% Philips 129 6.13% 0 3.18% l S u LG LG 317 HP 15.06 Samsung 451 21.43% Del AOC Acer ASU BenQ Others Philips Fujits

Envision Acer Alienware AOC ASUS BenQ Philips 129 6.13Samsung

Alienware Others 3 0.14% Samsung 451 21.43 Dell Envision Fujitsu HP LG Total 2105 100.00% LCD Monitor Others 3 0.14 Philips Samsung Others Total 2105 100 0.57% 1.28% Desktop / AIO 800 27.36% 640 621 Top 3 Brands 576 592 29.50% HP | Dell | Acer 480 y c n e

Its been three years since we merged our desktop and AIO results into a single category. u q

e 320 r While desktops still account for a sizable number of PCs sold, we foresee more and more F 8.79% Malaysians opting for AIOs over their desktop counterparts in the coming months. Part of 185 4.37% 160 this is because of Windows 8 but other factors like design and functionality also account 92

27 for the exodus. Just as in 2011, this year’s poll sees HP (29%), Dell (28%) and Acer (27%) 12 0 28.12%

walking away with the top three spots in our survey. HP Dell Acer Natsys Others Shuttle Alienware Acer Alienware Dell Natsys HP Desktop/AIO Shuttle Others

0.57% 800 1.28%

27.36% 640 621 576 592

29.50% 0.00% (others) 7.13% 480 500 10.26% y c

n 2.80%

e 424 u 2.14% q 397

e 320 400

r 18.86% F 8.79% Desktop / AIO Total Percentage (%) 185 4.37% Acer 13.25% 160 576 27.36 300 279

92 y Alienware 185 8.79 c n e 216 27 u Dell 592 28.1212 q 198

e 200 28.12% 0 r Natsys 92 4.37 F 7.55% 159 HP 150 4.09% Dell HP Acer Natsys

621 29.50Others Shuttle

Shuttle 27 Alienware 1.28 4.37% 100Acer Alienware Dell92 86 Natsys HP Others 12Desktop/AIO 0.57 59 9.41% Shuttle Others 45 Total 2105 100 0 0 20.14% HP OKI Ricoh Epson Canon Others Brother Lexmark Samsung

Fuji Xerox 0.10% Panasonic Brother Canon Epson Fuji Xerox HP Notebook 400 Konica Minolta Konica Minolta 10.12%Lexmark OKI Panasonic Ricoh Laser MFP 15.77% Samsung Others 332 8.69% 320 Top 3 Brands 0.00% (others) 5.37% 7.13% 10.26% Acer | HP | Toshiba 500 243 5.08% 240 213

y 2.80% 424 c 192 8.36% n 183

e 176 397 2.14% 4.42% 2012 has seen tablets and Ultrabooks stealing400 some of the thunder from notebooks. Still, u 167 q 152 18.86% e 160 r with new processors from Intel, better displays and battery life as well as more aff ordable F 132 113 107 6.27% SSDs adding a little zip to them, notebooks are still very popular among consumers and 93 7.93% 300 13.25% 279 80 y

the mobile workforce. This year we havec 12 brands in this hotly contested category but for

n 9.12% e 216 the seventh year running, our respondentsu have named Acer (16%), HP (11%) and Toshiba 11.54% q 198

e 200 2 r 7.22%

F 0 7.55% (10%) as their Top 3 Brands. Popular brands Dell, Sony159 and Apple pick up fourth, fi fth and 4.09% 150 HP MSI Dell Acer Sony ASUS Apple Fujitsu Others Lenovo sixth placings, respectively. Toshiba Samsung 4.37% Alienware 100 92 86 Acer Alienware Apple ASUS Dell 59 Notebook 9.41% 45 Fujitsu HP Lenovo MSI Samsung

0 Sony Toshiba Others 0 20.14%

HP 0.10% OKI Ricoh Epson Canon Others Brother Lexmark

400 Samsung

Fuji Xerox 10.12% Panasonic Brother Canon Epson Fuji Xerox15.77% HP Konica Minolta 332 Konica Minolta Lexmark OKI Panasonic Ricoh Laser MFP 8.69% Notebook 320 Total Percentage (%) Samsung Others Acer 332 15.77 5.37%

Alienware 113 243 5.37 5.08% 240 Apple 176 8.36 213 y c 192 8.36% n 183 ASUS e 132 176 6.27 4.42%

u 167

q 152 Dell e 160 192 9.12 r

F 132 Fujitsu 152 113 7.22 107 6.27% HP 243 9311.54 7.93% Lenovo 80 167 7.93 MSI 93 4.42 9.12% 11.54% 2 Samsung 0 107 5.08 7.22% HP MSI Dell

183 Acer 8.69 Sony Sony ASUS Apple Fujitsu Others Lenovo Toshiba Samsung Toshiba 213 Alienware 10.12 Others 2 Notebook 0.10 Acer Alienware Apple ASUS Dell Fujitsu HP Lenovo MSI Samsung Total 2105 100 Sony Toshiba Others 0.00% 400 12.21% 14.63%

320 308 285 10.78% 8.36% 269 257 236 240 227 y

c 196 n

e 176 7.17% u

q 151 11.21% e 160 r F

80 13.54% 9.31%

0 0 12.78% HP Dell Acer Sony ASUS Fujitsu Lenovo Toshiba Toshiba Samsung Acer ASUS Dell Fujitsu HP Ultrabook Lenovo Samsung Sony Toshiba Others

0.00% (others)

1.05% 0.00% 1.71% 400 500 3.56% USB Flash Drive 12.21% 14.63% 6.08% 5.18% 452 5.42% 4.85%

308 320 400 4.09% 285 10.78% 8.36% 269 7.22% 257 236 315 6.03% 240 227 306 Top 3 Brands 300 y

c 196 y n c e 176 7.17% u Kingston | PenDrive | SanDisk n q 151 e 11.21% e 160 u r q F

e 200 r 14.54% F In 2012, USB3.0 rated fl ash drives have become more readily available in the mainstream 152 80 127 128 21.47% 13.54% 109 114 and consumers have been taking advantage of the faster access speeds that these drives 102 9.31% 100 75 86 81 3.85% off er. This has been a high point in a segment that does not elicit as much excitement0 as 12.78% 36 0 22 HP

Dell 0 Acer it used to. Still, we have 14 brands participating in this year’s poll and consumers Sony are still ASUS 14.96% Fujitsu

Lenovo 0 Toshiba Toshiba Samsung PNY Trek singing the same song since 2008. When it comes to USB fl ash drives, Malaysians trust in: Sony

Acer ASUS Dell Fujitsu HPOthers Corsair Apacer ADATA Imation Toshiba SanDisk Kingston PenDrive KINGMAX Kingston (21%), PenDrive (15%) and SanDisk (14%). Ultrabook Lenovo Samsung Sony ToshibaTranscend Others Silicon Power ADATA Apacer Corsair Imation KINGMAX USB Flash Drive Kingston PenDrive PNY SanDisk Sony Toshiba Transcend Trek Silicon Power Others

0.00% (others)

1.05% 1.71% 3.56% 500 6.08% 5.18% USB Flash Drive Total Percentage (%) 452 4.85% ADATA 75 3.56 5.42% Apacer 400109 5.18 4.09% 7.22% Corsair 102 4.85 315 6.03% 306 Imation 30086 4.09 y

KINGMAX c 127 6.03 n e

Kingston u 452 21.47 q

e 200 r 14.54%

PenDrive F 315 14.96 152 PNY 81 127 3.85 128 21.47% 109 114 102 SanDisk 100306 75 86 81 14.54 3.85% Sony 152 7.22 36 22 Toshiba 114 5.42 0 0 14.96% Transcend 128 6.08 PNY Trek Sony Others Corsair Apacer ADATA Imation Toshiba SanDisk Kingston PenDrive KINGMAX

Trek 36 1.71 Transcend Silicon Power 22 1.05 Silicon Power ADATA Apacer Corsair Imation KINGMAX USB Flash Drive Kingston PenDrive PNY SanDisk Sony Others 0 0.00 Toshiba Transcend Trek Silicon Power Others Total 2105 100

0.14% 3.52% 0.90% 550 13.02% Speakers 513

3.99% 440 426 20.24%

3.56%

Top 3 Brands 330 4.09%

y 274 c n

Edifi er | SonicGear | Altec Lansing e 3.75% u q

e 220 For the second year running now, popular speaker brand Edifi er picks up top spot in our r F survey with 24% of pollsters nodding in their favor. Just like in 2011, SonicGear retains 5.18%

109 second spot with 20% of the sample. One time favorite, Altec Lansing too holds on to 110 94 3.04% 84 86 79 24.37% 75 77 71 74 third place in this year’s survey with 13% of the vote. Logitech retains fourth spot as in 57 64 2.71% 3.37% 19 3 4.47% 2011. 0 3.66% Tech Hibikii Edi er Others Genius Cliptec E-VIEW Klipsch Vinn er G-Shark Creative Logitech Sensonic SonicGear Blueaudios

Altec Lansing Altec Lansing Blueaudios Cliptech Creative Edi er Speakers E-VIEW Genius G-Shark Hibikii Klipsch Logitech Sensonic SonicGear Tech Vinn er Others 0.14% 3.52% 0.90% Speakers Total550 Percentage (%) 13.02% 513 Altec Lansing 274 13.02 3.99% Blueaudios 84440 3.99 426 20.24%

Cliptec 75 3.56 3.56% 0.33%

Creative 86 4.09 4.23% 330 500 4.09% 2.42% Edifi er 513 24.37 16.20% y 274 c 5.80% n E-VIEW e 77 3.66 3.75% 274 u q

e 220 Genius r 94 4.47 400 5.61% F 5.18% G-Shark 71 3.37 341 319 Hibikii 57 2.71109 110 94 3.04% 84 86 79 24.37% 75 77 71 74 300 Klipsch 64 573.0464 2.71% y

c 3.37% 248 19 19.90%

n 15.15% Logitech 109 5.18 3 4.47% e 3.66%

0 u

Sensonic 79 3.75 q e Tech 200 r Hibikii Edi er Others Genius Cliptec E-VIEW Klipsch F Vinn er G-Shark Creative Logitech SonicGear 426 20.24 Sensonic SonicGear Blueaudios

Altec Lansing Altec Lansing Blueaudios129 126 Cliptech Creative Edi er Tech 19 0.90 117 118 274 Speakers E-VIEW Genius G-Shark Hibikii Klipsch Vinnfi er 74 3.52 100 89 0.90% Logitech Sensonic SonicGear Tech Vinn er Others 3 0.14 51 11.78% 5.56% Others 19 Total 2105 100 7 6.13% 0 5.99% AVF iCute X-Five Others E-VIEW Cougar Zalman Gigabyte Silverstone TrendSonic PowerLogic Thermaltake

Cooler Master AVF Cooler Master Cougar E-VIEW Gigabyte

Chassis0.33% (Casings) iCute PowerLogic Silverstone Thermaltake TrendSonic X-Five Zalman Others 500 4.23% 2.42% 16.20% 5.80% 274 400 5.61%

341 319 300 y

c 248 19.90%

n 15.15% e u q

e 200 r F

129 126 117 118 274 100 89 0.90%

51 11.78% 5.56% 19 7 6.13% 0 5.99% AVF iCute X-Five Others E-VIEW Cougar Zalman Gigabyte Silverstone TrendSonic PowerLogic Thermaltake

Cooler Master AVF Cooler Master Cougar E-VIEW Gigabyte Chassis (Casings) iCute PowerLogic Silverstone Thermaltake TrendSonic X-Five Zalman Others 0.14% 3.52% 0.90% 550 13.02% 513

3.99% 440 426 20.24%

3.56%

330 4.09%

y 274 c n e 3.75% u q

e 220 r F 5.18%

109 110 94 3.04% 84 86 79 24.37% 75 77 71 74 57 64 2.71% 3.37% 19 3 4.47% 0 3.66% Tech Hibikii Edi er Others Genius Cliptec E-VIEW Klipsch Vinn er G-Shark Creative Logitech Sensonic SonicGear Blueaudios

Altec Lansing Altec Lansing Blueaudios Cliptech Creative Edi er Speakers E-VIEW Genius G-Shark Hibikii Klipsch Logitech Sensonic SonicGear Tech Vinn er Others 0.14% 3.52% 0.90% 550 13.02% 513

3.99% 440 426 20.24% 0.33%

3.56% 4.23% Chassis (Casings) 500 2.42% 16.20% 5.80% 330 4.09% 274 y 274 c

n 400 5.61% e 3.75% u q

e 220 341 r

F 319 5.18% Top 3 Brands 300

109 y Cooler Master | AVF | Silverstone110 94 c 3.04% 248 19.90%

86 n 84 77 79 24.37% 15.15%

75 74 e 71 64

57 u 2.71% q

e 200 3.37% 19 r 3 F 4.47% While some quarters believe that the traditional0 desktop PC is on the wane, we can assure 3.66% 129 126 117 118 274 Tech Hibikii Edi er Others Genius Cliptec E-VIEW Klipsch Vinn er G-Shark

you that casings manufacturers continue to be actively churningCreative out newer and better Logitech Sensonic 89 0.90%

SonicGear 100 Blueaudios

Altec Lansing Altec Lansing Blueaudios Cliptech Creative Edi er designs. Off ering better component management and effi cient airfl ow, today’s casings are 51 11.78% 5.56% Speakers E-VIEW Genius19 G-Shark Hibikii Klipsch works of beauty as well as feats of engineering excellence. As always, popular Taiwanese 7 6.13% Logitech0 Sensonic SonicGear Tech Vinn er 5.99% AVF

brand Cooler Master continues to sit on top of the honors list for fi ve years now with 20% Others iCute X-Five Others E-VIEW Cougar Zalman Gigabyte Silverstone TrendSonic PowerLogic

of the vote. AVF hangs on to second spot again with 16% while Silverstone moves up to Thermaltake Cooler Master AVF Cooler Master Cougar E-VIEW Gigabyte claim third place with 15% of the sample. Chassis (Casings) iCute PowerLogic Silverstone Thermaltake TrendSonic X-Five Zalman Others

0.33%

500 4.23% 2.42% 16.20% 5.80% 274 400 5.61% Chassis (Casings) Total Percentage (%) 341 AVF 341 319 16.20 Cooler Master 300 419 19.90 y

c 248 19.90%

Cougar n 19 0.90 15.15% e u

E-VIEW q 117 5.56 e 200 r Gigabyte F 129 6.13 129 126 iCute 126 117 118 274 5.99 PowerLogic 100 248 11.7889 0.90% Silverstone 319 15.1551 11.78% 5.56% 19 Thermaltake 118 5.61 7 6.13% 0 5.99%

TrendSonic 122AVF 5.80 iCute X-Five Others E-VIEW Cougar Zalman X-Five 51 Gigabyte 2.42 Silverstone TrendSonic PowerLogic Thermaltake Zalman 89 Cooler Master 4.23 AVF Cooler Master Cougar E-VIEW Gigabyte Chassis (Casings) Others 7 0.33 iCute PowerLogic Silverstone Thermaltake TrendSonic X-Five Zalman Others Total 2105 100

0.10% 2.52% 2.33% 3.47% 400 3.37% 6.13% Input Devices (i.e. Keyboard & Mouse) 368 2.71% 4.85%

320 315 3.23% 291 Top 3 Brands 14.96% 2.42% Logitech | Razer | Microsoft Hardware 240 5.37% y c

n 2.09% e

u 1.52% q

e 160 2.99% For the past 7 years now in our survey, Logitech has been the undisputed king of r 2.23% F 129 1.52% 113 input devices. The 2012 edition confi rms this with the Swiss brand clocking 17% of the 102 2.61% 80 73 68 71 1.95% poll. Gaming peripherals specialists, Razer moves up to second spot with 15% of our 63 57 53 51 55 49 47 49 13.82% 2.33% 44 41 respondents saying yes to them. Microsoft Hardware drops to third this year with 14% of 32 32 2 the sample nodding in their favor. Alienware stays in fourth spot again with 6%. 0 17.48% AVF Razer Rapoo Lexma Roccat Others Genius Cliptec E-VIEW A4Tech G-Shark Logitech Sensonic Gigabyte Alienware SteelSeries Kensington PowerLogic Thermaltake Armageddon Input Devices Total Percentage (%) Cooler Master A4Tech Alienware Armaggeddon AVF Cliptec A4Tech 73 3.47 Microsoft Hardware Cooler Master E-VIEW Genius Gigabyte G-Shark Input Devices Kensingston Lexma Logitech Microsoft Hardware PowerLogic Alienware 129 6.13 Rapoo Razer Roccat Sensonic SteelSeries Armaggeddon 102 4.85 Thermaltake Others AVF 68 3.23 0.10% Cliptec 51 2.42 2.52% 2.33% 3.47% Cooler Master 400113 5.37 3.37% 6.13% 368 2.71% 0.38% E-VIEW 44 2.09 4.85% 2.92% 1.52% Genius 32063 2.99315 3.23% 291 520 3.61% 14.92% Gigabyte 32 1.52 14.96% 493 2.42% G-Shark 55 2.61 240 5.37%

Kensington y 41 1.95 416 12.68% c

n 2.09% 5.61% e

Lexma u 49 2.33 1.52% q

e 160 2.99% r 2.23% Logitech F 368 17.48 314 129 1.52% 113 312 291 Microsoft Hardware 291 102 13.82 4.42%

y 267 2.61% c

80 73 68 71 n 1.95%

PowerLogic 47 2.23 e 63 57 53 51 55 49 47 u 44 49 13.82% 2.33% 41 q 32 Rapoo 32 32 1.52 e 208 4.61% r F Razer 315 14.96 2 0 17.48% 23.42% 4.66%

AVF 118

Roccat 57 2.71 Razer Rapoo Lexma Roccat Others Genius Cliptec E-VIEW

A4Tech 98 97 G-Shark 93 Logitech Sensonic Gigabyte 104 83 Alienware

SteelSeries 76 Kensington PowerLogic 72 3.94% Sensonic 71 3.37 Thermaltake 63 Armageddon Cooler Master A4Tech Alienware Armaggeddon AVF Cliptec SteelSeries 49 2.33 32 3.42% Microsoft Hardware Cooler Master E-VIEW Genius Gigabyte G-Shark 8 Thermaltake 53 Input Devices2.52 Kensingston0 Lexma Logitech Microsoft Hardware PowerLogic 13.82% AVF FSP Rapoo Razer Roccat SensonicXFX SteelSeries AcBel Others 2 0.10 iCute Corsair Others Zalman Enermax Thermaltake Others Seasonic

Total 2105 100 Silverstone PowerLogic Thermaltake Cooler Master AcBel AVF Cooler Master Corsair Enermax Power Supply FSP iCute PowerLogic Seasonic Silverstone

0.38% Thermaltake XFX Zalman Others 2.92% 1.52% 520 14.92% 493 3.61%

416 12.68% 5.61%

314 312 291 4.42%

y 267 c n e u q

e 208 4.61% r F 23.42% 4.66% 118 98 97 104 83 93 76 72 63 3.94% 32 3.42% 8 0 13.82% AVF FSP XFX AcBel iCute Corsair Others Zalman Enermax Seasonic Silverstone PowerLogic Thermaltake Cooler Master AcBel AVF Cooler Master Corsair Enermax Power Supply FSP iCute PowerLogic Seasonic Silverstone Thermaltake XFX Zalman Others 0.10% 2.52% 2.33% 3.47% 400 3.37% 6.13% 368 2.71% 4.85%

320 315 3.23% 291 14.96% 2.42%

240 5.37% y c

n 2.09% e

u 1.52% q

e 160 2.99% r 2.23% F 129 1.52% 113 102 2.61% 80 73 68 71 1.95% 63 57 53 51 55 49 47 49 13.82% 2.33% 44 41 32 32

2 0 17.48% AVF Razer Rapoo Lexma Roccat Others Genius Cliptec E-VIEW A4Tech G-Shark Logitech Sensonic Gigabyte Alienware SteelSeries Kensington PowerLogic Thermaltake Armageddon Cooler Master A4Tech Alienware Armaggeddon AVF Cliptec

Microsoft Hardware Cooler Master E-VIEW Genius Gigabyte G-Shark Input Devices Kensingston Lexma Logitech Microsoft Hardware PowerLogic Rapoo Razer Roccat Sensonic SteelSeries Thermaltake Others 0.10% 2.52% 2.33% 3.47% 400 3.37% 6.13% 368 2.71% 0.38% 4.85% 2.92% 1.52% 315 3.23% 320 520 14.92% Power Supply 493 3.61% 291 14.96% 2.42%

240 416 5.37% 12.68%

y 5.61% c

n 2.09% e

u 1.52% q

e 160 314 2.99% Top 3 Brands r 2.23% F 312 291 129 1.52% 4.42%

113 y 267 Cooler Master | AcBel | Corsair 102 c n 2.61% e

80 73 68 71 u 1.95% 63 57 53 q 51 55 e 208 4.61% 49 47 r 44 49 13.82% 2.33%

41 F 32 32 By now, most consumers know all about the advantages of investing in a good power 23.42% 2 4.66% 0 118 17.48% supply. Not only will a good PSU ensure stable power and maximum performance, it will 98 97 93

AVF 104 83

Razer 76

Rapoo 72

Lexma 3.94% Roccat Others Genius Cliptec E-VIEW 63 A4Tech G-Shark Logitech Sensonic Gigabyte

also protect your hardware components and increase Alienware their lifespan. Newer PSUs are green SteelSeries Kensington PowerLogic

Thermaltake 32 3.42% Armageddon Cooler Master A4Tech Alienware Armaggeddon AVF Cliptec and mean at the same time, meaning that while they save on electricity, they don’t skimp 8

Microsoft Hardware Cooler0 Master E-VIEW Genius Gigabyte G-Shark 13.82% AVF FSP on performance either. Cooler Master makes this category theirInput own Devices and pick up top spot Kensingston Lexma Logitech MicrosoftXFX Hardware PowerLogic AcBel iCute Corsair Others Zalman Enermax Rapoo Razer Roccat Seasonic Sensonic SteelSeries Silverstone

for 8 years in a row now with 23% of the poll. AcBel stays in second spot again (15%) while PowerLogic Thermaltake Thermaltake OthersCooler Master AcBel AVF Cooler Master Corsair Enermax Corsair moves up the ladder and grabs third with 14% of the sample. Fourth place goes to Power Supply FSP iCute PowerLogic Seasonic Silverstone Silverstone (13%). Thermaltake XFX Zalman Others

0.38% 2.92% 1.52% 520 14.92% 493 3.61% Power Supply Total Percentage (%) AcBel 314 14.92 416 12.68% AVF 118 5.61 5.61% Cooler Master 493 23.42 314 312 291 Corsair 291 13.82 4.42%

y 267 c

Enermax n 72 3.42 e u

FSP q 83 3.94 e 208 4.61% r iCute F 98 4.66 23.42% 4.66% PowerLogic 97118 4.61 98 97 104 83 93 Seasonic 93 764.42 72 63 3.94% Silverstone 267 12.6832 3.42% 8 Thermaltake 0 76 3.61 13.82% AVF FSP XFX 32 1.52XFX AcBel iCute Corsair Others Zalman Enermax Zalman 63 Seasonic 2.99 Silverstone PowerLogic Thermaltake Cooler Master AcBel AVF Cooler Master Corsair Enermax Others 8 0.38 Power Supply FSP iCute PowerLogic Seasonic Silverstone Total 2105 100 Thermaltake XFX Zalman Others

0.19%

3.04% 6.32% Wireless Networking 500 4.04% 442

400 394 389 18.72% 18.48%

Top 3 Brands 300

y 258

D-Link | Aztech | TP-Link c n e u 3.85% q 191 e 200 r With most of us owning smartphones and tablets these days, wireless networking is no F 12.26% 133 3.04% longer a luxury but an indispensable necessity. Wireless-N networking devices are very 100 81 85 aff ordable these days and most homes in urban areas are already running some form of 64 64 9.07% wireless network thanks to UniFi. 10 brands competed for honors in the 2012 survey and 4 21.00% 0 our respondents selected D-Link (21%) for the sixth year running as the No.1 brand for ASUS ZyXEl Belkin D-Link Others Aztech Bu alo TP-Link Edimax Trendnet wireless networking products. Aztech secures second spot yet again with 19% of the vote LevelOne ASUS Aztech Belkin Bu alo D-Link and popular value brand, TP-Link snatches third spot with 18% of the sample. Wireless Networking Edimax LevelOne TP-Link Trendnet ZyXEL Others

0.19%

3.04% 6.32% 500 4.04%

442

400 394 389 18.72% 18.48% Wireless Networking Total Percentage (%) ASUS 300133 6.32

y 258

Aztech c 394 18.72 n e Belkin u 258 12.26 3.85% q 191 e 200 r Buff alo F 191 9.07 12.26% D-Link 442133 21.00 3.04%

Edimax 100 64 81 3.04 85 64 64 LevelOne 81 3.85 9.07% TP-Link 389 18.48 4 21.00% 0 Trendnet 85 4.04 ASUS ZyXEl Belkin D-Link Others Aztech Bu alo TP-Link Edimax Trendnet ZyXEL 64 LevelOne 3.04 Others 4 0.19 ASUS Aztech Belkin Bu alo D-Link Wireless Networking Total 2105 100 Edimax LevelOne TP-Link Trendnet ZyXEL Others 0.57% 800 1.28%

27.36% 640 621 576 592 29.50%

480 y c n e u q

e 320 r F 8.79% 185 4.37% 160 92

27 12 0 28.12% HP Dell Acer Natsys Others Shuttle Alienware Acer Alienware Dell Natsys HP Desktop/AIO Shuttle Others

0.57% 800 1.28%

27.36% 640 621 576 592 29.50% 0.00% (others) 7.13% 10.26% SMB (SMALL MEDIUM480 BUSINESS) 500 y

c 2.80%

n 424 e 2.14% u 397

Laser MFP q 400 18.86% e 320 r F 8.79% 185 4.37% Top 3 Brands 300 13.25% 160 279 y

92 c

HP | Canon | OKI n e 216 27 u 12 q 198 e 200 r 28.12%

0 F 7.55% 150 159 4.09% HP

In 2012, laser MFPs, regardless of whether they are monochromeDell or color, continue to get Acer Natsys Others Shuttle

more aff ordable while off ering better features and fl exibility.Alienware This is indeed good news for 92 4.37% 100Acer Alienware Dell 86 Natsys HP Desktop/AIO 59 9.41% consumers with high print requirements looking to invest in a printer that does more than Shuttle Others 45

0 just print. In the 2012 poll, popular brand HP (20%) rises to the top of the charts, displacing 0 20.14% HP OKI

Canon (19%) in the process. OKI (13%) snaps up third place in our survey, with Samsung Ricoh Epson Canon Others Brother Lexmark Samsung Fuji Xerox (10%) picking up fourth spot. Panasonic Brother Canon Epson Fuji Xerox HP Konica Minolta Konica Minolta Lexmark OKI Panasonic Ricoh Laser MFP Samsung Others

0.00% (others) 7.13% 500 10.26%

2.80% 424 397 2.14% 400 18.86%

Laser MFP Total Percentage (%) 300 13.25% Brother 150 279 7.13 y c

Canon n 397 18.86 e 216 u

Epson q 159 198 7.55 e 200 r

F 7.55% Fuji Xerox 150 198159 9.41 4.09% HP 424 20.14 4.37% Konica Minolta 100 92 92 86 4.37 59 9.41% Lexmark 86 45 4.09

OKI 279 13.25 0 0 20.14% HP

Panasonic 45 OKI 2.14 Ricoh Epson Canon Others Brother Lexmark

Ricoh 59 2.80Samsung Fuji Xerox Panasonic Brother Canon Epson Fuji Xerox HP

Samsung 216 Konica Minolta 10.26 Konica Minolta Lexmark OKI Panasonic Ricoh Others 0 Laser MFP 0.00 Samsung Others Total 2105 100

0.00% (others) Inkjet MFP 600 589 6.03% 539 16.48% 11.69% 480

Top 3 Brands 360 347 y

Canon | HP | Brother c n

e 257 u 246 q

e 240 r F The inkjet MFP printer is the workhorse of the SOHO and home user. Those looking for 25.61% 27.98%

127 fl exibility, features and value in a small footprint printer normally end up with one of these 120 printers. Even more aff ordable in 2012, these devices now add performance and features to their long list of accolades. This year, our respondents voted Canon (28%), HP (25%) and 0 0 12.21% Brother (16%) as their inkjet MFP brands of choice. HP Epson Canon Brother Lexmark Samsung Samsung Brother Canon Epson HP Lexmark Inkjet MFP Samsung Others

0.00% (others) 600 589 6.03% 539 16.48% 11.69% 480 0.14% (others) 500 8.60% 360 347 433 19.33%

y 9.17%

c 407 n

e 257 400 u 246 369 q

e 240 r

F 5.56% 25.61% 27.98% Inkjet MFP Total Percentage (%) 300 127 y

Brother 347 16.48 c

120 n

e 6.98% Canon 589 27.98 u

q 193

e 200 181 17.53% r

EPSON 257 12.21 F 147 153 0 HP 0 539 25.61 12.21% 117 7.27% Lexmark 246 HP 11.69 Epson

Canon 100

Brother 67 Lexmark

Samsung Samsung 1.66% Samsung 127 6.03 35 3.18% Brother Canon Epson HP Lexmark Others 0 0.00 3 Inkjet MFP Samsung Others 20.57% Total 2105 100 0 QNAP Drobo D-Link Others Bu alo Thecus Pegasus DataTale Synology NETGEAR Bu alo D-Link DataTale Drobo NETGEAR Pegasus Terra Master NAS Synology Terra Master Thecus QNAP Others

0.14% (others) 500 8.60%

433 19.33% 407 9.17% 400 369

5.56% 300 y c n

e 6.98% u

q 193

e 200 181 17.53% r F 147 153

117 7.27% 100 67 1.66% 35 3.18%

3 0 20.57% QNAP Drobo D-Link Others Bu alo Thecus Pegasus DataTale Synology NETGEAR Bu alo D-Link DataTale Drobo NETGEAR Pegasus Terra Master NAS Synology Terra Master Thecus QNAP Others 0.00% (others) 600 589 6.03% 539 16.48% 11.69% 480

360 347 y c n

e 257 u 246 q

e 240 r F 25.61% 27.98%

127 120

0 0 12.21% HP Epson Canon Brother Lexmark Samsung Samsung Brother Canon Epson HP Lexmark Inkjet MFP Samsung Others 0.00% (others) 600 589 6.03% 539 16.48% 11.69% 480

360 347 0.14% (others)

y 8.60% c 500 n

NAS e 257 u 246 19.33%

q 433

e 240 9.17% r 407 F 400 25.61% 369 27.98% 127 120 5.56% 300 y c

Top 3 Brands 0 n e 12.21% 6.98%

0 u

q 193 HP Synology | QNAP | Thecus e 200 181 17.53% r F Epson Canon

Brother 147 153 Lexmark Samsung Samsung Brother Canon117 Epson HP Lexmark 7.27% Although NAS or Network Attached Storage fi rst entered our survey in 2009, we are 100 Inkjet MFP Samsung Others 67 1.66% seeing these nifty storage devices becoming more and more popular among Malaysians 35 3.18% in general. Handy for storing tons of media and data, today’s NAS devices are easy to 3 0 20.57% setup and use thanks to their user-friendly GUIs. As in 2011, Synology (20%) still rules the QNAP Drobo D-Link Others Bu alo Thecus Pegasus DataTale Synology NETGEAR Bu alo D-Link DataTale Drobo NETGEAR Pegasus

roost, while QNAP (19%) and Thecus (17%) pick up second and third spots, respectively in Terra Master our survey. NAS Synology Terra Master Thecus QNAP Others

0.14% (others) 500 8.60%

433 19.33% 407 9.17% 400 369

5.56% NAS 300 Total Percentage (%) y

Buff alo c 181 8.60 n

e 6.98% D-Link u 193 9.17

q 193

e 200 181 17.53% r

DataTale F 117 5.56 147 153 Drobo 147 6.98 117 7.27% NETGEAR 153 7.27 100 67 Pegasus 67 3.18 1.66% 3.18% Synology 433 35 20.57 3 Terra Master 0 35 1.66 20.57% Thecus 369 17.53 QNAP Drobo D-Link Others Bu alo Thecus Pegasus DataTale Synology QNAP 407 NETGEAR 19.33 Bu alo D-Link DataTale Drobo NETGEAR Pegasus Others 3 Terra Master 0.14 Synology Terra Master Thecus QNAP Others Total 2105 NAS 100

0.00% (others) 550 7.17% Security Solutions 511 13.82%

440 3.66% 397 18.86%

Top 3 Brands 330 312 291 y 14.82% c

Kaspersky | Trustport | eScan n

e 245 u q

e 220 r F

Every year, the number of malware, virus and security threats seems to be increasing at an 151 11.64% 121 5.75% alarming rate. A top notch security solution is a must for anyone who spends a lot of time 110 77 online. When asked, our 2012 respondents said that their favorite security solutions brands are: Kaspersky (24%), Trustport (19%) and eScan (15%). 0 0 24.28% Eset Avira Avast eScan Others Trustport Symantec Kaspersky Trend Micro Avira Avast eScan Eset Kaspersky Secutiry Solutions Trend Micro Trustport Symantec Others

0.00% (others) 550 7.17% 511 13.82%

440 3.66% 397 18.86%

330 312 291 y 14.82% c n

e 245 u

Security Solutions q Total Percentage (%)

e 220 r Avira F 291 13.82 151 Avast 77 3.66 11.64% 121 5.75% eScan 110 312 14.82 77 Eset 121 5.75 Kaspersky 511 24.28 0 24.28% Trend Micro 0 245 11.64 Eset Avira Avast Trustport 397 eScan 18.86 Others Trustport Symantec Kaspersky

Symantec 151 Trend Micro 7.17 Avira Avast eScan Eset Kaspersky Others 0 0.00 Secutiry Solutions Trend Micro Trustport Symantec Others Total 2105 100 Conclusion

It’s for the tenth time that we bring you the tech publishing industry’s longest running brand recognition survey - the HWM & Plaza Low Yat Brand Survey! The 2012 survey did not see any major upsets or radical changes in polling trends, just as in 2011. Most of last year’s winners continue to dominate the winners circle and have returned to pick up awards in their respective categories. As we commented for the past two years, this may be a sign of maturing consumers who are now quite discerning and know their brands better.

For the past 10 years now, super brands like Canon, Samsung, HP and Sony have made our survey their very own while popular brands like Gigabyte and Cooler Master have also carved a place in our respondents’ mindsets. As always, things get more exciting and unpredictable when we look at the fight for second and third place spots. So, there’s always something to discuss and ponder on.

The 2012 brand survey offers invaluable insight into general brand perception and consumer product association trends. Although we have seen the addition and removal of categories over the past 10 years for consolidation and relevance, the survey still provides brand owners with valuable feedback on the success of their branding strategies or otherwise.

Finally, HWM Malaysia & Plaza Low Yat would like to take this opportunity to congratulate all our Top Brands in 2012 and to thank all parties who made this year’s survey a success. See you in 2013!