INTERNATIONAL CORE CATALOG SS | 14
An intimate apparel leader since 1921, Maidenform offers comfortable, stylish and innovative bras, panties and shapewear to women with an active lifestyle, a sense of style, and an appreciation for the way they look. Maidenform products may be found in leading department stores and national chain stores and direct to consumers via outlet stores and websites. Maidenform is owned by HanesBrands (NYSE: HBI), a socially responsible leading marketer of intimate and basic apparel under some of the world’s strongest apparel brands.
3 • America’s #1 Shapewear • America’s Brand #1 Shapewear Brand • # 1 Average Figure BETTER DEPARTMENTS • # 1 brand Average with Figure 3 of the top brand with 3 of the top 5 average 5 average figure figure bras bras
DEPARTMENT STORES & • #• 1 # in 1 Demiin Demi Bras Bras NATIONAL CHAINS • #• 1 # in 1 Push-Up’sin Push-Up’s
MASS • #• 1 # in 1 Specialtyin Specialty / / MERCHANTS Strapless / T-back Strapless / T-back SPECIALTY & PRIVATE LABEL OUTLET • # 1 in Boyshorts STORES • # 1 in Boyshorts
4 TABLE OF CONTENTS INTERNATIONAL CORE CATALOG | SS/14
SPRING / SUMMER 2014...... P06 SHAPEWEAR...... P23 BRAS AND PANTS...... P44 MAIDENFORM SPECIALITY...... P57 COLOR CHART...... P65 INTERNATIONAL SIZE GUIDES...... P66
5 SPRING / SUMMER 2014
6 SHAPEWEAR SS | 2014
7 COMFORT DEVOTION TRANSCENDS SOFTNESS MEDIUM CONTROL
W.Y.O.B. BODY BRIEFER FULL SLIP STYLE: 2038 STYLE: 2039
• INNOVATIVE COMFORT BACK FOR ULTIMATE BACK SMOOTHING • INNOVATIVE COMFORT BACK FOR ULTIMATE BACK SMOOTHING • 2 PLY COMFORT CUFF AT UNDER BUST FOR SUPPORT • FULL COVERAGE FOAM CUPS • TUMMY AND BACK 360 DEGREE SHAPING • TUMMY AND BACK 360 DEGREE SHAPING
SIZES: S, M, L, XL, 2XL SIZES: 34C-D, 36B-D, 38B-D, 40C-D
BASIC COLORS: BASIC COLORS:
BK LLF BKB LCK
1/15 2/25
8 COMFORT DEVOTION TRANSCENDS SOFTNESS MEDIUM CONTROL
W.Y.O.B. FULL SLIP HI-WAIST HALF SLIP STYLE: 2023 STYLE: 2028
• INNOVATIVE COMFORT BACK FOR ULTIMATE BACK SMOOTHING • BUILT IN COMFORT PANTY ANCHOR INSIDE • BUILT IN COMFORT BODYSUIT INSIDE • SIMPLE, MINIMALISTIC STYLING • HOOK AND EYE CLOSURE • BASIC, EVERYDAY SILHOUETTES • DELICATE LACE DETAIL ON BUST • ULTRASONIC HEMS
SIZES: S, M, L, XL, 2XL SIZES: S, M, L, XL, 2XL
BASIC COLORS: BASIC COLORS:
BK LLF BK LLF
1/15 2/15
9 RETRO CHIC FEMININE FASHION APPEAL FIRM CONTROL
HI-WAIST THIGH SLIMMER UNITARD STYLE: 2042 STYLE: 2045
• SLEEK, POWERFUL OUTER FABRIC • SLEEK, POWERFUL OUTER FABRIC • LACE ACCENTS • LACE ACCENTS • MESH LINED • STRETCH SIMPLEX CUPS • MESH LINED
SIZES: S, M, L, XL, 2XL SIZES: 36C-DD, 38C-DD, 40C-DD, 42C-DD
BASIC COLORS: BASIC COLORS:
BK LLF BK LLF
4/15 4/15
10 POWER SLIMMER ULTIMATE POWER SHAPING FIRM CONTROL
THIGH SLIMMER HI-WAIST THIGH SLIMMER STYLE: 2055 STYLE: 2062
• NEW INNOVATIVE SLEEK, SLIM FABRIC WITH HIGH LEVEL OF CONTROL • NEW INNOVATIVE SLEEK, SLIM FABRIC WITH HIGH LEVEL OF CONTROL • SHAPES AND SMOOTHES YOUR TUMMY AND THIGHS • SHAPES AND SMOOTHES YOUR TUMMY, MIDSECTION AND THIGHS • BREATHABLE FABRIC CONSTRUCTION • BREATHABLE FABRIC CONSTRUCTION • ALL DAY COMFORT • ALL DAY COMFORT
SIZES: S, M, L, XL, 2XL SIZES: S, M, L, XL, 2XL
BASIC COLORS: BASIC COLORS:
BK LLF BK LLF
7/15 7/15
11 POWER SLIMMER SLIM WAISTERS ULTIMATE POWER SHAPING HYBRID CONSTRUCTION FIRM CONTROL FIRM CONTROL
HI-WAIST BRIEF HI-WAIST THIGH SLIMMER STYLE: 2053 STYLE: 12622
• NEW INNOVATIVE SLEEK, SLIM FABRIC WITH HIGH LEVEL OF CONTROL • SHAPES AND SMOOTHES YOUR TUMMY, MIDSECTION AND THIGHS • SHAPES AND SMOOTHES YOUR TUMMY AND MIDSECTION • 360 DEGREES WAIST SHAPING • BREATHABLE FABRIC CONSTRUCTION • BUTTERY SOFT TOP FABRIC • ALL DAY COMFORT • SUPERIOR FIT
SIZES: S, M, L, XL, 2XL SIZES: S, M, L, XL, 2XL
BASIC COLORS: BASIC COLORS:
BK LLF BK LLF
7/15 6/15
12 SLIM WAISTERS HYBRID CONSTRUCTION FIRM CONTROL
SINGLET BODY BRIEFER STYLE: 12615 STYLE: 12617
• 360 DEGREES WAIST SHAPING • 360 DEGREES WAIST SHAPING • BUTTERY SOFT TOP FABRIC • SEAMLESS LOOK UNDER CLOTHING • SUPERIOR FIT • BUTTERY SOFT TOP FABRIC • SUPERIOR FIT
SIZES: S, M, L, XL, 2XL SIZES: S, M, L, XL, 2XL
BASIC COLORS: BASIC COLORS:
BK LLF BK LLF
6/15 6/15
13 BRAS AND PANTS SS | 2014
14 COMFORT DEVOTION TRANSCENDS SOFTNESS
CUSTOM LIFT STRAPLESS STRAPLESS STYLE: 9417 STYLE: 9458
• PLUSH FABRICS INSIDE AND OUT • PLUSH FABRICS INSIDE AND OUT • SOFT SILICONE ELASTICS AND SIGNATURE • ADDS DIMENSION TO HER BUST NATURALLY WITH NO PUSH POWER BAND PREVENT SLIP DOWN • SOFT SILICONE ELASTICS AND SIGNATURE POWER BAND PREVENT SLIP DOWN • CONVERTIBLE AND ADJUSTABLE STRAPS FOR WARDROBE VERSATILITY • CONVERTIBLE AND ADJUSTABLE STRAPS FOR WARDROBE VERSATILITY
SIZES: 32A-B, 34A-D, 36A-D, 38B-D SIZES: 32A-C, 34A-D, 36A-D, 38B-D MATCHING STYLES: 40861, 40152, 40159, 40861
BASIC COLORS: BASIC COLORS:
BK LCK WH BK BDB
3/15/2013 2/15
15 COMFORT DEVOTION TRANSCENDS SOFTNESS
SOFT CUP BRA SOFT CUP BRA STYLE: 9453 STYLE: 9454
• ENGINEERED TO SUPPORT AND SHAPE • EXTRA COVERAGE CUPS • SMOOTH’S AND KEEPS STRAPS IN PLACE • ENGINEERED TO SUPPORT AND SHAPE • HIDDEN SUPPORT FEATURE BUILT INSIDE • PREFECT COVERAGE AND SHAPE • NEW AMAZING COMFORT FOAM • HIDDEN SUPPORT FEATURE BUILT INSIDE
SIZES: 32A-C, 34A-C, 36A-C, 38B-C SIZES: 34B-D, 36B-D, 38B-D, 40B-C MATCHING STYLES: 40861, 40152, 40159, 40861
BASIC COLORS: BASIC COLORS:
BKB LCK WTT BKB LCK OZS WTT
1/15 1/15
16 COMFORT DEVOTION TRANSCENDS SOFTNESS
DEMI TAILORED T-BACK STYLE: 9456 STYLE: 9457
• EXTRA COVERAGE CUPS • SMOOTH CUPS LAY FLAT UNDER CLOTHES • ENGINEERED TO SUPPORT AND SHAPE • FRONT CLOSE, ADJUSTABLE T-BACK FOR EVERYDAY WEAR • PREFECT COVERAGE AND SHAPE • PLUSH FABRICS INSIDE AND OUT FOR UNPARALLELED COMFORT • HIDDEN SUPPORT FEATURE BUILT INSIDE
SIZES: 32A-C, 34A-C, 36A-C, 38B-C SIZES: 32B-C, 34A-D, 36A-D, 38B-D MATCHING STYLES: 40152, 40159, 40861, 40118
BASIC COLORS: BASIC COLORS:
BKB ISC LCK MFK BKB LCK WTT
1/15 2/15
17 COMFORT DEVOTION PURE GENIUS TRANSCENDS SOFTNESS
PUSH-UP LACE T-BACK STYLE: 9461 STYLE: 7112
• EXTREME PUSH UP, ADDS TWO CUP SIZES • EXTRA COVERAGE WITH NATURAL LIFT AND SHAPE • SEXY DETAIL THAT LAYS FLAT UNDER CLOTHES • SMARTZONE CUP TECHNOLOGY THAT LIFTS AND SHAPES FROM THE • LACE DETAIL ON CUPS AND WINGS BOTTOM OF THE CUP ALL THE WAY UP TO THE UNDERARM • SOFT, FULLY ADJUSTABLE COMFORT T-BACK STRAPS
SIZES: 32A-B, 34A-C, 36A-C, 38B-C SIZES: 34B-DD, 36B-DD, 38B-DD, 40C-DD MATCHING STYLES: 40152, 40159, 40861, 40118
BASIC COLORS: BASIC COLORS:
BKB ILO LPA OGO BK WH LLF ICO NEW 1/15 4/15
18 COMFORT DEVOTION TRANSCENDS SOFTNESS
NEW NEW EXTRA COVERAGE HI-CUT EXTRA COVERAGE MODERN BRIEF STYLE: 40508 STYLE: 40603
• COMFORT TUMMY PANEL FOR A SMOOTH SILHOUETTE • COMFORT TUMMY PANEL FOR A SMOOTH SILHOUETTE • FUSED WAIST AND LEG ELIMINATE PINCHING AND DIGGING • FUSED WAIST AND LEG ELIMINATE PINCHING AND DIGGING • CENTER BACK SHIRRING PROVIDES REAR DEFINITION • CENTER BACK SHIRRING PROVIDES REAR DEFINITION
SIZES: S, M, L, XL, 2XL SIZES: S, M, L, XL, 2XL
BASIC COLORS: BASIC COLORS:
BK LLF WH BK LLF WH
1/15 1/15 ONE SIZE THONG COMFORT DEVOTION FIT FLEXIBLE TRANSCENDS SOFTNESS
THONG HIPSTER STYLE: 40152 STYLE: 40861
• ONE SIZE FITS ALL • LUXURIOUSLY SOFT, WITH NO IRRITATING ELASTICS OR BINDING • EXTREMELY COMFORTABLE AND LIGHTWEIGHT • FUSED SEAMS FOR THE ULTIMATE COMFORT • NON-BINDING STRETCH FABRICATION • BEAUTIFUL SOFT LACE TRIM
SIZES: OSFA [ONE SIZE FITS ALL] SIZES: S, M, L, XL
BASIC COLORS: BASIC COLORS:
BDR BK LLF STX CSO NVD OGO SVD BKB EDK ISC LPA NEW 1/15 4/15
20 COMFORT DEVOTION TRANSCENDS SOFTNESS
TAILORED BOYSHORT HI-CUT BRIEF STYLE: 40862 STYLE: 40511
• LUXURIOUSLY SOFT, HIGH SHEEN FABRIC CARESSES THE BODY • INCREDIBLY SOFT BRUSHED FABRIC • BEAUTIFUL “NO-DIG” WIDE COMFORTABLE LACE WAIST BAND • ULTRA WIDE COMFORT WAISTBAND • NO VISIBLE PANTY LINES • 360 DEGREES OF COMFORT • SUPER SOFT SEAMLESS BODY
SIZES: S, M, L, XL SIZES: S, M, L, XL MATCHING STYLES: 9437, 9441, 9453, 9454, 9456, 9458, 9461
BASIC COLORS: BASIC COLORS:
CSO NVD OGO SVD BKB EDY LLF BK EDD LLF MOF NVD SVD WH NEW 4/15 6/15
21 COMFORT DEVOTION TRANSCENDS SOFTNESS
HIPSTER BOY SHORT STYLE: 40729 STYLE: 40730
• INCREDIBLY SOFT BRUSHED FABRIC • SUPER SOFT SEAMLESS BODY • ULTRA WIDE COMFORT WAISTBAND • ULTRA WIDE COMFORT WAISTBAND • 360 DEGREES OF COMFORT • 360 DEGREES OF COMFORT • SUPER SOFT SEAMLESS BODY • SUPER SOFT SEAMLESS BODY
SIZES: S, M, L, XL SIZES: S, M, L, XL MATCHING STYLES: 9437, 9441, 9453, 9454, 9456, 9458, 9461 MATCHING STYLES: 9437, 9441, 9453, 9454, 9456, 9458, 9461
BASIC COLORS: BASIC COLORS:
BK EDD LLF MOF NVD SVD WH BK LLF MOF NVD SVD WH
6/15 6/15
22 SHAPEWEAR
23 COMFORT DEVOTION TRANSCENDS SOFTNESS LIGHTWEIGHT CONTROL
BRIEF LACE BRIEF STYLE: 2011 STYLE: 2020
• SLIMS THE TUMMY AND WAIST • TARGETED TUMMY CONTROL • BOTTOM LIFT AND SHAPING PANELS • SIGNATURE COMFORT DEVOTION LACE • SUPER SOFT COMFORT FABRIC • DISAPPEARS UNDER CLOTHES
SIZES: S, M, L, XL, 2XL SIZES: S, M, L, XL, 2XL
BASIC COLORS: BASIC COLORS:
BK LLF BK LLF
24 COMFORT DEVOTION TRANSCENDS SOFTNESS MEDIUM CONTROL
HI-WAIST THIGH SLIMMER TANK STYLE: 2016 STYLE: 2018
• SLIMS TUMMY, HIPS, AND THIGHS • SLIMS AND SMOOTHES WAIST AND TUMMY • STAY-PUT LEGS AND NO-SHOW SMOOTH EDGES • 360° HOURGLASS SHAPING • SUPER SOFT COMFORT FABRIC • ALLOWS FOR NATURAL BUST SHAPING
SIZES: S, M, L, XL, 2XL SIZES: S, M, L, XL, 2XL
BASIC COLORS: BASIC COLORS:
BK LLF BK LLF WH
25 COMFORT DEVOTION TRANSCENDS SOFTNESS MEDIUM CONTROL
V NECK LACE TRIMMED TANK EXTRA COVERAGE BODY BRIEFER STYLE: 2019 STYLE: 1056
• SLIMS AND SMOOTHES WAIST AND TUMMY • EVERYDAY CONTROL SLIMS, SHAPES, AND SMOOTHES YOUR BODY • SIGNATURE COMFORT DEVOTION LACE • EXTRA COVERAGE FOAM LINED BRA PROVIDES COMFORT AND SUPPORT • ALLOWS FOR NATURAL BUST SHAPING • SEAMLESS LOOK UNDER CLOTHING
SIZES: S, M, L, XL, 2XL SIZES: 34C-DD, 36B-DD, 38B-DD, 40C-D
BASIC COLORS: BASIC COLORS:
BK WH BKB LCK
26 DECADENCE LUXURIOUS COMFORT LIGHTWEIGHT CONTROL
CAMISOLE BODY BRIEFER STYLE: 2666 STYLE: 2756
• SILKY SOFT AND BUTTERY, SNAG FREE FABRIC • SILKY SOFT AND BUTTERY, SNAG FREE FABRIC • HIGH FASHION CONTRAST ADJUSTABLE STRAPS • HIGH FASHION CONTRAST ADJUSTABLE STRAPS • LONG LENGTH FOR MAXIMUM COMFORT AND VERSATILITY • LONG LENGTH FOR MAXIMUM COMFORT AND VERSATILITY • HOOK AND EYE GUSSET
SIZES: 32B-D, 34B-C, 36B-DD, 38B-DD, 40C-D SIZES: 32B-D, 34B-D, 36B-DD, 38B-DD, 40C-D
BASIC COLORS: BASIC COLORS:
BCF LPA BCF LPA
27 EASY UP EASY ON, EASY OFF FIRM CONTROL
STRAPLESS BODYBRIEFER THIGH SLIMMER STYLE: 1256 STYLE: 2355
• LOWER BACK DESIGN WITH BACK ADJUSTING PANEL FOR A SECURE FIT • COMFORTABLE AND SOFT TO THE TOUCH • SPECIAL LOW FRICTION FINISH ALLOWS GARMENTS TO EASILY GLIDE ON • SLIMS AND SHAPES WITHOUT ROLLING DOWN • CORSETRY DETAILS FOR UPDATED MODERN STYLING • WIDE ELASTIC WAISTBAND
SIZES: 34B-DD, 36B-DD, 38B-DD, 40B-DD SIZES: S, M, L, XL, 2XL
BASIC COLORS: BASIC COLORS:
BK LLF BK LLF
28 EASY UP EASY ON, EASY OFF FIRM CONTROL
WAIST NIPPER BRIEF BIKE PANT STYLE: 1454 STYLE: 1455
• CONTROL FOR HIP, TUMMY AND REAR • CONTROL FOR HIP, TUMMY AND REAR • COMFORTABLE AND SOFT TO THE TOUCH FABRIC • COMFORTABLE AND SOFT TO THE TOUCH FABRIC • FIRM SHAPING WITHOUT ROLL DOWN • FIRM SHAPING WITHOUT ROLL DOWN • PREVENTS STATIC CLING
SIZES: S, M, L, XL, 2XL SIZES: S, M, L, XL, 2XL
BASIC COLORS: BASIC COLORS:
BK LLF BK LLF
29 EASY UP EASY ON, EASY OFF FIRM CONTROL
WAIST NIPPER STRAPLESS SLIP STYLE: 2368 STYLE: 2304
• PROVIDES WAIST WHITTLING CONTROL • COMPLETE FIRM CONTROL MIDSECTION SLIMS AND SHAPES • SLIMS AND SHAPES WITHOUT ROLLING DOWN • CUSTOMIZED CUP TECHNOLOGY: B CUP HAS A PADDED LIFT, C CUP • COMFORTABLE AND SOFT TO THE TOUCH HAS A LIGHTLY PADDED LIFT, D CUP HAS A MODERATE LIFT • CONVERTIBLE STRAPS FOR WARDROBE VERSATILITY
SIZES: S, M, L, XL, 2XL SIZES: 34B-C, 36B-D, 38B-D
BASIC COLORS: BASIC COLORS:
BK LLF BK LLF
30 DECADENCE LUXURIOUS COMFORT LIGHTWEIGHT CONTROL
FULL BRIEF STYLE: 2154
• LIGHTWEIGHT EVERYDAY TUMMY CONTROL • REAR SHIRRING PROVIDES ADDITIONAL SHAPING • INCREDIBLY SOFT AND COMFORTABLE
SIZES: S ,M, L, XL, 2XL
BASIC COLORS:
BCF LPA
31 FAT FREE DRESSING SECRETLY SLIMS AND SHAPES FIRM CONTROL
BRIEF LEGGING STYLE: 1854 STYLE: 1644
• FIRM CONTROL FOR TUMMY, HIPS AND REAR • SMOOTHES AND SHAPES FROM THE WAISTLINE DOWN • COMFORTABLE AND SOFT TO THE TOUCH FABRIC • GREAT WORN UNDER LONG TOPS OR DRESSES! • FIRM CONTROL WITHOUT ROLL DOWN • SOFT AND COMFORTABLE
SIZES: S, M, L, XL, 2XL SIZES: S, M, L, XL, 2XL
BASIC COLORS: BASIC COLORS:
BK LLF WH BK
32 FAT FREE DRESSING SECRETLY SLIMS AND SHAPES FIRM CONTROL
BOYSHORT HI-WAIST BOYSHORT STYLE: 3017 RRP €30.95 STYLE: 2107 RRP 29.95
• SMOOTHES AND SHAPES MIDSECTION • FIRM CONTROL SMOOTHES THE STOMACH AND BACKSIDE • CREATES A SLEEK LINE FROM THE WAIST TO UPPER THIGHS • HIGH WAIST DESIGN CREATES A SLEEK LINE FROM ABOVE • SOFT AND COMFORTABLE FOR EVERYDAY WEAR THE WAIST TO UPPER THIGHS • STAY FRESH GUSSET LINING DESIGNED FOR STAY COOL FEELING ALL DAY
SIZES: S, M, L, XL, 2XL SIZES: S, M, L, XL, 2XL
BASIC COLORS: BASIC COLORS:
BK LLF WH BK LLF WH
33 FAT FREE DRESSING SECRETLY SLIMS AND SHAPES FIRM CONTROL
TANK TANK STYLE: 3266 STYLE: 4266
• LONGER IN LENGTH SO THERE IS NO ROLLING • WORN TO BE SEEN • ELIMINATES BULGES • SECRETLY SMOOTHS AND SLIMS TUMMY • GREAT LAYERING PIECE - MEANT TO BE SEEN • INNER LINER CONSTRUCTED WITH WEAR YOUR OWN BRA FEATURE • SEAM FREE
SIZES: S, M, L, XL, 2XL, 3XL SIZES: S, M, L, XL, 2XL
BASIC COLORS: BASIC COLORS:
BK LLF WH BK IK WH
34 COMFORT DEVOTION TRANSCENDS SOFTNESS MEDIUM CONTROL
TANK TANK STYLE: 1236 STYLE: 1276
• SUPER SLEEK LUXURIOUS FABRIC • ULTRA COMFORTABLE FABRIC OFFERS A SMOOTH AND COMFORTABLE FIT • TUMMY TAGETING SHAPING • TUMMY TAGETING SHAPING • V-NECK STYLING WITH LACE TRIM AND ADJUSTABLE STRAPS • SCOOP NECK STYLING WITH ADJUSTABLE STRAPS • SLIMMING MESH LINER • NO BRA SHOW THROUGH
SIZES: S, M, L, XL, 2XL SIZES: S, M, L, XL, 2XL
BASIC COLORS: BASIC COLORS:
BK IK WH BK WH
35 SLEEK STRIPES ELEGANT SHAPING FIRM CONTROL
BODYBRIEFER HI-WAIST BRIEF STYLE: 1156 STYLE: 2064
• SHAPES AND SMOOTHES TUMMY, REAR, AND BACK • TARGETED CONTROL PANELS SHAPE TUMMY, WAIST, AND BACK • CUSTOMIZED CUP TECHNOLOGY: B CUP HAS A PADDED LIFT, • NO SHOW EDGES PREVENT UNSIGHTLY LINES C CUP HAS A LIGHTLY PADDED LIFT, D CUP HAS A MODERATE LIFT • BREATHABLE MESH PANELS • NO SHOW EDGES PREVENT UNSIGHTLY LINES
SIZES: 34B, 34C-D, 36B-D, 38B-D SIZES: S, M, L, XL, 2XL
BASIC COLORS: BASIC COLORS:
BK LLF BK LLF
36 SLEEK STRIPES ELEGANT SHAPING FIRM CONTROL
W.Y.O.B. ROMPER FULL SLIP STYLE: 1656 STYLE: 1224
• WEAR YOUR OWN BRA VERSATILITY • SHAPES AND SMOOTHES TUMMY, REAR, AND BACK • SHAPES AND SMOOTHES TUMMY, WAIST, AND BACK • CUSTOMIZED CUP TECHNOLOGY: B CUP HAS A PADDED LIFT, • NO SHOW EDGES PREVENT UNSIGHTLY LINES C CUP HAS A LIGHTLY PADDED LIFT, D CUP HAS A MODERATE LIFT • NO SHOW EDGES PREVENT UNSIGHTLY LINES
SIZES: S, M, L, XL, 2XL SIZES: 34B-D, 36B-D, 38B-D
BASIC COLORS: BASIC COLORS:
BK LLF BK LLF
37 ULTIMATE SLIMMER TARGETED SHAPING FIRM CONTROL
W.Y.O.B. SINGLET WAISTNIPPER STYLE: 2556 STYLE: 6868
• ALLOWS YOU TO WEAR YOUR OWN BRA • GIVES THE ILLUSION OF AN HOUR-GLASS SHAPE • PROVIDES COMPLETE SMOOTHING FROM BRA LINE TO MID THIGH • REDUCES WAISTLINE AND MIDRIFF • TARGETED SHAPING ELIMINATES BULGES • BEAUTIFULLY FEMININE FABRIC
SIZES: S, M, L, XL, 2XL SIZES: S, M, L, XL, 2XL, 3XL
BASIC COLORS: BASIC COLORS:
BK BDB BK FT WH
38 ULTIMATE SLIMMER SLIM WAISTERS TARGETED SHAPING TARGETED SHAPING FIRM CONTROL FIRM CONTROL
W.Y.O.B. BODY BRIEFER W.Y.O.B. SLIP STYLE: 2656 STYLE: 2541
• TORSETTE ALLOWS YOU TO WEAR YOUR OWN BRA • ALLOWS YOU TO WEAR YOUR OWN BRA • PROVIDES COMPLETE SMOOTHING FROM BRA LINE TO THE HIP • PROVIDES COMPLETE SMOOTHING FROM BRA LINE TO MID THIGH • 360° OF SHAPING PROVIDES ULTIMATE WAIST AND MIDRIFF SHAPING • TARGETED SHAPING ELIMINATES BULGES
SIZES: S, M, L, XL, 2XL SIZES: S, M, L, XL, 2XL
BASIC COLORS: BASIC COLORS:
BK BDB BK BDB
39 WEIGHTLESS COMFORT OUR LIGHTEST WEIGHT SHAPEWEAR
SLIP THIGH SLIMMER STYLE: 1124 STYLE: 1565
• LUXURIOUS LIGHTWEIGHT FABRICATION • LUXURIOUS LIGHTWEIGHT FABRICATION • SHAPES TUMMY AND LOVE HANDLES • SHAPES TUMMY AND LOVE HANDLES • NO EXPOSED SEAMS OR SHAPING PANELS • NO EXPOSED SEAMS OR SHAPING PANELS
SIZES: S, M, L, XL, 2XL SIZES: S, M ,L, XL, 2XL
BASIC COLORS: BASIC COLORS:
BK LLF BK LLF ICO
40 WEIGHTLESS COMFORT WEIGHTLESS POWER OUR LIGHTEST WEIGHT SHAPEWEAR
NEW BIKE PANT HI-WAIST HALF SLIP STYLE: 1575 STYLE: 5063
• LUXURIOUS LIGHTWEIGHT FABRICATION • PROVIDES ALL OVER SHAPING AND SMOOTHING • PERFECT LENGTH FOR SHORTER HEMLINES • SLIP WILL NOT RIDE UP • NO EXPOSED SEAMS OR SHAPING PANELS • BUILT-IN PANTY HELPS TO ELIMINATE VISIBLE PANTY LINES • CONVERTIBLE STRAPS CREATE THE PERFECT WARDROBE SOLUTION
SIZES: S, M, L, XL, 2XL SIZES: S, M, L, XL
BASIC COLORS: BASIC COLORS:
BK LLF BK BDB
41 SLIM WAISTERS TARGETED SHAPING FIRM CONTROL
HI-WAIST BRIEF HI-WAIST BOYSHORT STYLE: 12553 STYLE: 12555
• 360° TARGETED FIRM TUMMY CONTROL • 360° TARGETED FIRM CONTROL • SHAPES AND SMOOTHES YOUR TUMMY AND MIDSECTION • SHAPES AND SMOOTHES YOUR TUMMY AND MIDSECTION • PERFECT FOR A MORE TONED LOOK UNDER CLOTHES • PERFECT FOR A MORE TONED LOOK UNDER CLOTHES
SIZES: S, M, L, XL, 2XL SIZES: S, M, L, XL, 2XL
BASIC COLORS: BASIC COLORS:
BK LLF BK LLF
42 SLIM WAISTERS CONTROL IT! SHINY TARGETED SHAPING CONTROL IN EXACTLY THE RIGHT PLACES FIRM CONTROL FIRM CONTROL
W.Y.O.B. TOP NIPPER TUBE STYLE: 12560 STYLE: 12596
• ALLOWS YOU TO WEAR YOUR OWN BRA • 360° TARGETED TUMMY CONTROL • 360° TARGETED TUMMY CONTROL • SHAPES AND SMOOTHES YOUR TUMMY AND MIDSECTION • SHAPES AND SMOOTHES THE TUMMY AND MIDSECTION • PERFECT FOR A MORE TONED LOOK UNDER CLOTHES
SIZES: S, M, L, XL, 2XL SIZES: S, M, L, XL, 2XL
BASIC COLORS: BASIC COLORS:
BK LLF BK LLF
43 BRAS AND PANTS
44 PURE GENIUS ONE FABULOUS FIT AMERICA’S #1 T-SHIRT BRA
COOLFORM STRAPLESS MULTIWAY T-SHIRT BRA STYLE: 7130 STYLE: 7959
• SMARTZONE CUP TECHNOLOGY LIFTS AND SHAPES FROM THE BOTTOM • PROVIDES SEAMLESS UPLIFT SHAPING OF THE CUP ALL THE WAY UP TO THE UNDERARM • LOW PLUNGE CENTER FRONT • MOISTURE MANAGEMENT FABRICS FOR A COOL FEEL AGAINST THE BODY • LAYS FLAT UNDER CLOTHES • OPTIONAL STRAPS INCLUDEDS FOR MULTIWAY CONVERTIBILITY
SIZES: 34C-DD, 36B-DD, 38B-DD, 40C-D SIZES: 32A-DD, 34A-DD, 36A-DD, 38B-DD MATCHING STYLES: 40152, 40037, 40760
BASIC COLORS: BASIC COLORS:
BK LLF BK BDB WH
45 COMFORT DEVOTION TRANSCENDS SOFTNESS
TAILORED DEMI EXTRA COVERAGE STYLE: 9402 STYLE: 9404
• SUPER SOFT WIRE CASING AND HOOK & EYE • EXTRA COVERAGE CUPS WITH SIDE SLING FOR ADDED SHAPE • PLUSH LINED WINGS SUPPORT AND SMOOTH THE BACK • PLUSH FABRICS INSIDE AND OUT PROVIDE ULTIMATE COMFORT • LEOTARD BACK FOR STAY PUT STRAP SUPPORT AND COMFORT • DELICATE LACE DETAILS FOR A GORGEOUS LOOK
SIZES: 32A-C, 34A-D, 36A-D, 38B-D SIZES: 32A-DD, 34A-DD, 36A-DD, 38B-DD, 40C-D MATCHING STYLES: 40851, 40149, 40046 MATCHING STYLES: 40046, 40149
BASIC COLORS: BASIC COLORS:
BKB EFA LCK WTT SVD ISC BKB LCK SHV NVD
46 COMFORT DEVOTION NATURAL BOOST TRANSCENDS SOFTNESS ADDS A CUP SIZE
STRAPLESS DEMI STYLE: 9405 STYLE: 9428
• PLUSH FABRICS INSIDE AND OUT PROVIDE ULTIMATE COMFORT • ADDS A CUP SIZE WITH NATURAL ENHANCEMENT AND NO PUSH • SOFT SILICONE ELASTICS AND SIGNATURE POWER BAND PREVENT SLIP DOWN • SUPER SOFT COMFORT CUPS • CONVERTIBLE AND ADJUSTABLE STRAPS FOR WARDROBE VERSATILITY • FULL ADJUSTABLE STRAPS
SIZES: 32A-B, 34A-D, 36A-D, 38B-D SIZES: 32D-DD, 34A-DD, 36A-DD, 38B-D
BASIC COLORS: BASIC COLORS:
BK LLF BK LLF ICO
47 COMFORT DEVOTION TRANSCENDS SOFTNESS
DREAM BIGGER EXTRA COVERAGE DEMI STYLE: 9436 STYLE: 9437
• FULL FIT THROUGH DD • PLUSH FABRIC INSIDE AND OUT • EXTRA COVERAGE CUPS OFFER FULL CONTAINMENT • LACE OVERLAY EMBELLISHMENT • SIDE WING AND BAND PROVIDE BACK SMOOTHING • EXTRA COVERAGE CUPS AND SIDES • PLUSH FABRICS INSIDE AND OUT • SMOOTHING BACK WING
SIZES: 32D-DD, 34C-DD, 36B-DD, 38B-DD, 40C-D SIZES: 36-38B, 34-40C, 32-40D, 32-38DD MATCHING STYLES: 40152, 40159, 40861, 40118
BASIC COLORS: BASIC COLORS:
BK BDB MVY BKB IK
48 COMFORT DEVOTION TRANSCENDS SOFTNESS
DEMI EXTREME PLUNGE TAILORED PUSH-UP STYLE: 9441 STYLE: 9442 RRP €39.95
• SOFT LACE EMBELLISHMENTS • SEXY SHAPE AND LIFT • PLUSH FABRIC INSIDE AND OUT • PLUNGING NECKLINE • SMOOTHING BACK WING • PLUSH FABRICS INSIDE AND OUT PROVIDE ULTIMATE COMFORT
SIZES: 32-36A, 32-38B-DD SIZES: 32A-DD, 34A-DD, 36A-DD, 38B-D MATCHING STYLES: 40861, 40152, 40159, 40861
BASIC COLORS: BASIC COLORS:
BKB ISC LPA BK LLF EDY LTO
49 COMFORT DEVOTION CUSTOM LIFT TRANSCENDS SOFTNESS THE PERFECT LIFT FOR YOUR CUP SIZE
EXTREME PLUNGE EMBELLISHED PUSH-UP LACE T-BACK STYLE: 9443 STYLE: 9649
• PLUNGE PUSH UP CREATES A SEXY SILHOUETTE • EACH CUP SIZE IS DESIGNED WITH ITS OWN UNIQUE LIFT • SIGNATURE COMFORT DEVOTION LACE FEATURE TO CUSTOM FIT BY BRA SIZE • PLUSH FABRICS INSIDE AND OUT PROVIDE ULTIMATE COMFORT • SATIN FABRICATION IS SOFT TO THE TOUCH •SEAMLESS STYLING DESIGNED TO LAY FLAT UNDER CLOTHES
SIZES: 32A-C, 34A-DD, 36A-DD, 38B-DD SIZES: 34A-D, 36A-D, 38B-D MATCHING STYLES: 40813, 40774, 40859
BASIC COLORS: BASIC COLORS:
BKB MSH BK WH
50 CUSTOM LIFT DREAM COLLECTION THE PERFECT LIFT FOR YOUR CUP SIZE FEELS LIKE A SECOND SKIN
T-SHIRT BRA BANDEAU STYLE: 9729 STYLE: 40974
• EACH CUP SIZE IS DESIGNED WITH ITS OWN UNIQUE LIFT • BUILT IN CUPS PROVIDE SUPPORT FEATURE TO CUSTOM FIT BY BRA SIZE • CENTER FRONT SHIRRING FOR DEFINITION • SATIN FABRICATION IS SOFT TO THE TOUCH • REMOVABLE STRAPS FOR VERSATILITY • SEAMLESS STYLING DESIGNED TO LAY FLAT UNDER CLOTHES
SIZES: 32A-DD, 34A-DD, 36A-DD, 38B-DD SIZES: 32, 34, 36, 38 MATCHING STYLES: 40813, 40774, 40859 MATCHING STYLES: 40774
BASIC COLORS: BASIC COLORS:
BK LLF WH BK WH BDB
51 DREAM COLLECTION ONE SIZE THONG FEELS LIKE A SECOND SKIN FIT FLEXIBLE
THONG CLASSIC LACE THONG STYLE: 40156 STYLE: 40118
• LUXURIOUSLY SOFT AND SHEEN FABRIC CARESSES THE BODY • ONE SIZE FITS ALL • BEAUTIFUL WIDE COMFORTABLE LACE WAIST BAND • CHIC LACE IS SOFT & LUXURIOUS • NO VISIBLE PANTY LINES • SEXY “V” SILHOUETTE
SIZES: S/M, L/XL SIZES: ONE SIZE FITS ALL MATCHING STYLES: 7909
BASIC COLORS: BASIC COLORS:
BK BDB NOW EDY BK BDB CHY FFE
52 COMFORT DEVOTION TRANSCENDS SOFTNESS
THONG BIKINI STYLE: 40149 STYLE: 40046
• REDEFINES COMFORT • REDEFINES SOFTNESS • MOLDS TO THE BODY FOR A SEAMLESS LOOK • MOLDS TO THE BODY FOR A SEAMLESS LOOK • NO IRRITATING ELASTICS OR BINDING • FUSED SEAMS FOR THE ULTIMATE COMFORT
SIZES: S, M, L, XL SIZES: S, M, L, XL MATCHING STYLES: 09431, 09406, 09432, 09404, 09402 MATCHING STYLES: 09431, 09436, 09432, 09404, 09402
BASIC COLORS: BASIC COLORS:
BKB LLF EFA SHV NVD WH BKB LLF SHV EFA NVD
53 COMFORT DEVOTION TRANSCENDS SOFTNESS
TANGA BOY SHORT STYLE: 40159 STYLE: 40760
• SEXY LACE BACK STYLING • DELICATE AND FEMININE STYLING • NO IRRITATING ELASTICS OR BINDINGS • SCALLOPED LACE DETAIL • INCREDIBLY SOFT LUXURIOUS FABRIC • LOW RISE STYLE
SIZES: S, M, L, XL SIZES: S, M, L, XL, 2XL MATCHING STYLES: 9437, 9441, 9453, 9454, 9456, 9458, 9461 MATCHING STYLES: 9729, 9649, 7112, 7959
BASIC COLORS: BASIC COLORS:
BK EDY LLF LTO SVD WH BK LLF ILW WH
54 DREAM COLLECTION FEELS LIKE A SECOND SKIN
BOYSHORT BOY SHORT STYLE: 40774 STYLE: 40813
• LUXURIOUSLY SOFT, HIGH SHEEN FABRIC CARESSES THE BODY • WIDE COMFORTABLE BRUSHED LACE TRIM • REAR DEFINITION AND LIFT SMOOTHES AND SUPPORTS • HIDDEN FEATURES THAT SMOOTH AND SUPPORT • WIDE WAIST BAND FOR ULTIMATE COMFORT • LUXURIOUSLY SOFT, HIGH SHEEN FABRIC CARESSES THE BODY
SIZES: S, M, L, XL SIZES: S, M, L, XL MATCHING STYLES: 9729, 9649
BASIC COLORS: BASIC COLORS:
BK BDB WH BK BDB IK
55 COMFORT DEVOTION TRANSCENDS SOFTNESS
HIPSTER EMBELISHED HIPSTER STYLE: 40851 STYLE: 40861
• REDEFINES COMFORT • REDEFINES COMFORT • MOLDS TO THE BODY FOR A SEAMLESS LOOK • FUSED WAIST AND LEG ELIMINATE PINCHING AND DIGGING • FUSED SEAMS FOR THE ULTIMATE COMFORT • SUPER SOFT LACE WAISTBAND WITH CONTRASTING BOW
SIZES: S, M, L, XL SIZES: S, M, L, XL MATCHING STYLES: 9432, 9402
BASIC COLORS: BASIC COLORS:
NVD SHV EFA BKB EDK ISC LPA
56 MAIDENFORM SPECIALITY
57 MAIDENFORM SPECIALITY MINIMIZE SIZE, NOT SHAPE
ELEGANT LIFT & SMOOTH ELEGANT LIFT & SMOOTH STYLE: 0826 STYLE: 0830
• SUPPORTIVE COMFORT INNER SIDE SLING FOR LIFT AND SMOOTHING • BEAUTIFUL CROSS DYE FRONT ADJUSTMENT AND T-BACK • DOUBLE SUPPORT SIDE BUST AND SIDE BACK • SUPPORTIVE 2-PLY CUPS WITH INNER SLING FOR SUPPORT • BEAUTIFUL CROSS DYE LACE NECKLINE • COMFORT UNDERWIRE PROVIDES GREAT SHAPE • MINIMIZES WITHOUT FLATTENING
SIZES: 36-42 C-DDD SIZES: 36C-DD, 38C-DD, 40C-DD, 42C-DD
BASIC COLORS: BASIC COLORS:
HAI KOZ HAI KOZ
58 MAIDENFORM SPECIALITY MINIMIZE SIZE, NOT SHAPE
SUPER COMFORT SUPER COMFORT STYLE: 0834 STYLE: 0839
• NEW SOFT PLUSH FABRIC INSIDE AND OUT • NEW SOFT PLUSH FABRIC INSIDE AND OUT • SUPPORTIVE 2 PLY CUPS AND BACK • SUPPORTIVE 2 PLY CUPS AND BACK • PROVIDES “TRUE COMFORT” ALL ROUND • ENCASED UNDERWIRE FOR ADDED COMFORT • ENCASED UNDERWIRE FOR ADDED COMFORT • FRONT CLOSURE
SIZES: 36-42 C-DDD SIZES: 36-42 C-DD
BASIC COLORS: BASIC COLORS:
AIL BK CGS BK CGS
59 MAIDENFORM SPECIALITY MINIMIZE SIZE, NOT SHAPE
CLASSIC ENCHANTMENT STYLE: 0428 STYLE: 0434
• BEAUTIFUL AND COMFORTABLE STYLING • BEAUTIFUL SHEER 3 SECTION SEAMED CUPS • LUXURIOUS SOFT FABRIC • SUPPORT WITH SOFT YET STRONG FABRIC • GORGEOUS LACE DETAL • DASHING EMBELLISHMENTS • SMOOTH UNDER CLOTHES • CLASSIC LACE BRING FASHION TO THE FULL FIGURED WOMAN
SIZES: 34C-DD, 36C-G, 38C-G, 40C-G, 42C-G, 44C-DDD SIZES: 36-42C, 34-42D-G
BASIC COLORS: BASIC COLORS:
IK WH BK IUR RRC
60 MAIDENFORM SPECIALITY MINIMIZE SIZE, NOT SHAPE
DREAM SPA COLLECTION STYLE: 0455 STYLE: 0472
• ELIMINATES BACK BULGE AND DISSAPPEARS UNDER CLOTHES • BEAUTIFUL AND COMFORTABLE STYLING • REMOVES UNWANTED WIRE PRESSURE DIRECTLY AGAINST SKIN • LUXURIOUS SOFT FABRIC • SOFT AND ULTRA COMFORTABLE, SUPPORTIVE SUPPLE FABRIC • GORGEOUS LACE DETAL • SMOOTH UNDER CLOTHES
SIZES: 36-42 C-DDD SIZES: 36-42 C-DDD
BASIC COLORS: BASIC COLORS:
CGS WH BDB BKB WH
61 MAIDENFORM SPECIALITY MINIMIZE SIZE, NOT SHAPE
MAGNIFICENT BEAUTY MAGNIFICENT BEAUTY STYLE: 0481 STYLE: 0484
• UNLINED UNDERWIRE • UNLINED CUPS GIVE SHAPE AND SUPPORT • BEAUTIFUL EMBROIDERED NECKLINE • BEAUTIFUL EMBROIDERED NECKLINE • BACK SMOOTHING LEOTARD BACK SMOOTHES AND SUPPORTS • BACK SMOOTHING LEOTARD BACK • OFFERS GREAT SHAPE WITH COMFORT AND SUPPORT • ADJUSTABLE COMFORT STRAPS
SIZES: 36-42 C-DDD SIZES: 36-42 C-DDD
BASIC COLORS: BASIC COLORS:
IK BK LLF WH BK LLF
62 MAIDENFORM SPECIALITY MINIMIZE SIZE, NOT SHAPE
SPECIALTY STRAPLESS SPECIALTY STRAPLESS STYLE: 0929 STYLE: 0939
• OFFERS THE BEST IN FIT AND SECURITY • STRAPLESS & MINIMIZER IN ONE • SEAMLESS SMOOTH SHAPING • OFFERS THE SECURITY AND CONFIDENCE OF NO SLIPPAGE • GAURANTEED TO STAY IN PLACE • SEAMLESS AND FLAWLESS LOOK UNDER CLOTHES • LUXURIOUS SOFT FABRIC • CONVERTS TO HALTER, CRISS CROSS AND DEMI
SIZES: 34D, 36A-DD, 38B-DD, 40C-DD, 42C-DD SIZES: 34C-DD, 36C-DD, 38C-DD, 40C-DD, 42C-DD
BASIC COLORS: BASIC COLORS:
BK BDB BK BDB
63 MAIDENFORM SPECIALITY MINIMIZE SIZE, NOT SHAPE
MINIMIZER STYLE: 0904
•COMFORTABLE MINIMIZING CUPS WITH UNDERWIRE SUPPORT • SEXY PLUNGE STYLING ENHANCES CLEAVAGE •WIDE ADJUSTABLE STRAPS
SIZES: 34C-DDD, 36C-DDD, 38C-DDD, 40C-DDD, 42C-DDD
BASIC COLORS:
CGS ONX
64 BASIC COLOR CODES
SAILOR BLUE CAMERA RED-Y IVORY W/GLOSS MORNING FOG / RUM RAISIN W / DOT BLACK ROSE CREAM AIL EDD ILO MFK RRC
BLACK / LATTE CAMERA RED-Y HOT CHILI / WHITE MORNING FOG SHELL W/IVORY LIFT W/BLACK DOT BCF EDK ILW MOF SHV
BODY BEIGE CAMERA RED-Y IVORY / SHELL SHELL STEEL GREY W / COMBO SEXY GREY ANIMAL BDB EDY ISC MSH STX
BLACK DOT PRINT FEELING IVORY W/ RUM NAVY SHELL W/IK DOT FABULOUS RAISIN BDR EFA IUR MVY SVD
BLACK FEMME FATALE BLACK W/BRONZE NEUTRAL SNOW WHITE PRINT BEAUTY LEOPARD BK FFE KOZ NOW WH
BLACK W/BODY BLUSH LATTE LIFT / NAVY W/ WHITE WHITE/STONE BEIGE BLACK DOT BKB FT LCK NVD WTT
CHAMPAGNE CHAMPAGNE LATTE LIFT MORNING FOG W/ SHIMMER SHIMMER / IVORY STONE CGS HAI LLF OGO
CHERRY POP SPICY BRONZE LATTE LIFT / ONYX IVORY CHY ICO LPA ONX
SPICY BRONZE / PEARL LASTING LEOPARD BRONZE BEAUTY CREAM SODA W/ MACY’S SHELL CSO IK LTO OZS
65 INTERNATIONAL SIZING GUIDES INTERNATIONAL CATALOG 2013
SHAPEWEAR BRAS
SHAPEWEAR SIZES PANTY SIZES EU ES WAIST [INCH] HIP [INCH] UK EU ES / FR
S 5 8-10 38 26-27 34 - 38 32 70 85
M 6 10-12 40 28-29.5 39 - 41 34 75 90
L 7 12-14 42 31-32.5 42 - 44 36 80 95
XL 8 14-16 44 34-35.5 45 - 47 38 85 100
2XL 9 16-18 46 37-38.5 48 - 50 40 90 105
42 95 110
PANTS 44 100 115
UK USA EU ES
S 5 65 38 CUP
M 6 70 40 UK US EU
L 7 75 42 D D D
XL 8 80 44 DD DD E
XXL 9 85 46 E DDD F
F G G
66