Restaurateur

A NM Restaurant Association Publication • Volume 12, Issue 4 4th Quarter 2012

Southwestrestaurateur

Buddy Ritter, 2012 Restaurateur of the Year

Farm to Table Event Features ProStart Students

$22,500 in Scholarships Awarded by HIEF

A State of Enchantment – Hospitality Award Winners visit our website at WWW.NMRESTAURANTS.ORG Endorsed programs Money Saving Programs Exclusively for NMRA Members

Linton Logo Horizontal.pdf 1 1/10/12 10:15 AM

CMY Health and Business Insurance K ACCOUNTING SERVICES Affordable Coverage, Many Options Free consultation for members Linton and Associates Zlotnick, Laws and Sandoval, PC Solutions for property and casualty insurance, as well as individual and group We know restaurant accounting! Over 30 years experience. David Zlotnick health and wellness plans for NM employers. Get a quote or policy analysis by (505) 982-3894 calling 505-247-1530. www.lintonandassociates.com

STATEWIDE ALCOHOL SERVER CERTIFICATION MUSIC LICENSING 30% off alcohol server certification courses 20% off music licensing services

New Mexico Restaurant Association BMI Providing weekly classes STATEWIDE. See Education & Training Calendar for Music licensing services for those establishments playing music in-house. schedule. Victoria Sanchez Martinez (505) 343-9848 or (800) 432-0740 Cleve Murphy (615) 401-2877 [email protected] www.bmi.com

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Online and E-Mail Marketing Services 10% discount on e-mail marketing services NATIONAL REPRESENTATION Fishbowl National Restaurant Association The leading provider of e-mail and loyalty marketing solutions to the restaurant indus- Every regular member of NMRA is also an automatic try. Let us create a turnkey solution to your marketing needs. member of NRA. Education, training, advice and more. (800) 836-2818 x205 www.fishbowl.com www.restaurant.org

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OTHER MEMBERSHIP BENEFITS • Annual educational retreats • Listing on leading New Mexico restaurant website • Training and consulting services

NMRA does reasonable due diligence into the reputation for commercial reasonableness and fair dealing of the businesses who apply for and are accepted into the NMRA Endorsed Program, however each member of NMRA who enters into a business relationship with any business listed above must perform their own due diligence at the time of engagement of the Endorsed Program provider and may not rely upon the denomination of that provider as having been accepted into the NMRA Endorsed Program. NMRA expressly disclaims any liability to any NMRA Member or any other party who elects to retain or employ an NMRA Endorsed Program provider.

SOUTHWEST RESTAURATEUR 4th Quarter 2012 3 President's perspective Executive forum

Hello Everyone, Economics As you may know, my name is Randy Kenna, in One Lesson Director of Operations for Rudy’s “Country Store” “A democracy cannot exist as a and Bar-B-Q, and I am permanent form of government. the new President for It can only exist until the voters NMRA for the upcoming discover that they can vote year. I’m very honored themselves largesse from the public and humbled to accept this position. I will do Randy Kenna treasury. From that moment on, my best to honor those Director of Operations for the majority always votes for the Carol Wight who came before me and Rudy’s “Country Store” candidates promising the most Chief Executive Officer leave a great foundation and Bar-B-Q benefits from the public treasury with the result that a democracy for those who follow. always collapses over loose fiscal policy, always followed by a dictatorship. The average age of the world's greatest civilizations Here is a little history about myself. I’m a native of Albuquerque and a graduate of the Albuquerque has been 200 years.” Academy and the University of New Mexico. I’ve been – Alexis de Tocqueville in the restaurant industry for 30+ years. When I was 13 years old, I started scrubbing pots and pans – not even I wish this weren’t true but alas… yet to obtain the status as dishwasher – then I became a dishwasher, bus boy, and prep cook, snack bar manager at The minimum wage ballot initiative is merely a voter- 16 years old, bartender, waiter, general manager and now, initiated entitlement. By the time you see this article the Director of Operations. I’m sure that many of you have a minimum wage for Albuquerque will have been decided by very similar story. The main reason I love this business the people. We have been in front of the people making sure is because of the instant results and gratification of your they know what's right for businesses and the economy. efforts. If a customer is happy and pleased, you know you have done a great job. Vice-versa, if you did not meet Our economy is sinking because people don’t understand the customer’s expectations, you have the opportunity to the basics of economics and they are willing to vote make everything right and again know that you did a job themselves and others “largesse”. A recent poll about voting well done. on a local economic issue proved that messaging around sound economic policy did not matter to the average voter. One of the expected battles this upcoming year is the fight of the living wage proposal. We all know that this Making a profit is not evil. Making a profit is imperative to new living wage proposal will be very detrimental to staying in business. No one goes into business to lose money our industry. I can assure you that we are doing all we or break even. The motivation behind starting a business is can to defeat this measure. Not only is this important to to do something enjoyable and make money doing it. The all of us in Albuquerque, but to everyone in the state. If government makes money on business by taxing profits. this battle comes to your area, hopefully, the struggle in Therefore, profits support government jobs. Businesses Albuquerque will have provided us with a successful also support charities by donating part of their profit to blueprint for the future. charities.

A goal I have for this year is a greater participation by all If you increase costs in one place, businesses will go of us involved in this wonderful association. I believe somewhere else (where costs have not increased) in order the best way for this to become a true statewide, effective to remain competitive with other businesses. Sometimes this organization is that we ALL need to be involved. I’m means moving a plant to China, other times it means moving very appreciative of those who are very involved today from the city to the county. Businesses will not be likely to and in the past. In order for us to thrive, we need more open in your location if it costs significantly more to do participation by all, whether you live in Portales, Aztec, business in your location. Red River or anywhere else in the state. It is a serious commitment. However, in our high tech world of today, We are in dangerous waters when folks can’t logically it is only a couple hours a month, well, in most months. calculate the consequences of their actions. Increasing the So please, find something that interests you and allow the minimum wage in Albuquerque is a bad move economically. association to gain from your strengths and your talents. Prices will increase, people will be laid-off, business will I look forward to an exciting year and to help lead this locate anywhere but Albuquerque. wonderful organization and its members.

4 SOUTHWEST RESTAURATEUR 4th Quarter 2012 i n s i d e 4th Quarter 2012 Contents Southwestrestaurateur DEPARTMENTS: EXECUTIVE OFFICERS NRA News ...... 6 NM Public Affairs Update ...... 8 Randy Kenna President Member Profile ...... 9 Rudy’s Country Store and BBQ New Members ...... 14-15

Marie Coleman Chris Christy 2012 BUYERS GUIDE ...... 17-20 Chairman Secretary Church Street Café Black Mesa Coffee Company Annual Sponsors ...... 21 Education and Training Calendar ...... 22 Gary Wiles Bill Focke Treasurer Associate Vice President Bits and Pieces… ...... 23 Carl’s Jr. Shamrock Foods Calendar of Events ...... 23 BOARD OF DIRECTORS

Albuquerque Todd Hickam Mesilla FEATURES: Ben E Keith Foods HIEF Awards $22,500 in Scholarships ...... 11 Gene Baca Jerry Harrell Bueno Foods Randy Kenna Double Eagle Hospitality Award Winners ...... 12-13 Rudy’s Country Store and BBQ Dan Buser Tom Hutchinson ProStart Students Get A Running Start ...... 14-15 ProClean Johnny Riley La Posta Bowlin Travel Co. Chris Christy Portales Black Mesa Coffee Co. John Szurek US Foods Mark Vigil Marie Coleman Mark’s Restaurant Catering Church Street Cafe Gary Wiles Vines Italian Restaurant ADVERTISERS INDEX: Carl’s Jr. Bob Daws Santa Fe Agenda ...... 14 National Distributing Company Las Cruces Monique Jacobson, Ex-Officio Ben E Keith Foods ...... Back Cover Matthew Diaz Janet Green, Ex-Officio Secretary of Tourism Monroe’s Restaurants NM State University FISIF ...... 16 Al Lucero Bill Focke Ed Linderman Maria’s New Mexican Kitchen Heartland Payment Systems ...... 16 Shamrock Foods Village Inn/Applebee’s Grill and Bar Fernando Olea La Montañita ...... 7 Pat Hafner Ashley Springer Bert’s La Taqueria/ Outback Steakhouse De la Vega’s Pecan Grill Bert’s Burger Bowl Linton and Associates ...... 8 and Brewery Shamrock ...... 10 Sysco ...... 2 HONORARY MEMBERS Valencia Flour Mill ...... 15 Zlotnick, Laws and Sandoval ...... 6 Chris Bryant Lou McLeod, Emeritus Juergen Peters, Emeritus Kathy Diaz Tom Martin Sharon Richards, Emeritus Joan Duran Mike Maxwell Tom Willis Deborah Gagnon Dave Minneman Maurice Zeck, Emeritus This publication is intended to provide accurate and authoritative information on the subject matter covered. It is distributed with the understanding that authors, publishers and/or Florence Jaramillo Steve Paternoster distributors are not rendering legal, accounting or other professional services and they assume no liability whatsoever in connection with its use. NMRA STAFF Please support the advertisers in this publication. They have made this magazine possible. For advertising information contact Gina Mensay at 505-343-9848 or 800-432-0740 or [email protected] Carol Wight – Chief Executive Officer Gina Mensay – Communications Director

Delayne Beutel – Membership Sales Mary Padilla – Alcohol Server Instructor

Mary Brown – Membership Administrator Cynthia Ploen – Accounting Manager

Victor Martinez – Certification Coordinator Scott Sharot – Alcohol Server Instructor

Victoria Sanchez Martinez – Development Director Allison Kuper Smith – Government Affairs Director Dining Guide NMRA Website

9201 Montgomery NE, Suite 602 Albuquerque, NM 87111 (505) 343-9848 or (800) 432-0740 Simply put...Your Media Group. www.nmrestaurants.org Office: 575-523-1799 Fax: 575-523-1080 [email protected] www.tumediagroup.com

SOUTHWEST RESTAURATEUR 4th Quarter 2012 5 NRA news

NRA ROLLS OUT EMPLOYEE-EDGE Tom Hutchinson NRA Board Representative, La Posta De Mesilla

In the works over the last couple of years, restaurant groups and chains have For the employee, the Program offers a the National Restaurant Association (NRA) typically provided a more comprehensive much better way for the unbanked and is now introducing the EmployeeEdge benefit package to their employees, underbanked employee to manage their Program, a new benefits and awards the EmployeeEdge Program will give money. It also offers ATM and POS program focused on rewarding and independents and smaller restaurant purchases, online banking, bill payment, retaining restaurant industry employees groups an opportunity to offer an array of and direct deposit of pay, all for a very by providing uniquely tailored benefits. It benefits that have not been affordable or low maintenance fee with no minimum also provides important cost savings and available before. balance requirement or overdraft productivity enhancements for restaurant fee. Additionally, employees can earn owners and operators. Attrition and retaining quality employees up to 10% in cash rewards and value continues to be one of our industry’s discounts each time they use participating Today’s employees continue to look for greatest challenges. NRA research merchants such as AMC Theaters, Game and expect additional value and benefits suggests health insurance and other Stop, Marriot, Lowes, Banana Republic, associated with their employment. While benefits are a “big deal” in attracting CVS Pharmacy (to mention a few) as and keeping quality well as exclusive travel rewards and restaurant employees. discounts. The program also offers, in Download the The EmployeeEdge cooperation with United Healthcare, Program is designed healthcare savings of 10-50% on a wide NmRA App Today! to be that program that range of services including prescription allows the restaurant drug savings of up to 50% on brand industry to close the name and generic medications, savings on gap of employee benefit dental, vision, chiropractic, fitness clubs, expectations and be hearing aids, and 24 hour access to a more competitive with nurse to answer health care questions. The other industries. program even offers a career building job search tool that provides information and For owners and Here’s what you’ll ﬁ nd tips for building a professional resume. on the NMRA app: operators, the Program provides employees The program offers much more than my Register for alcohol server access to services and column allows me to describe. If you wish certiﬁ cation courses programs at no cost to the to learn more about the EmployeeEdge employer. Additionally, Program, go to EmployeeEdge.org Access important the EmployeeEdge Pre- legislative news or contact Julia Knouse at the NRA at paid Discover Card [email protected] or 312-715-6774. Sign up for our e-newsletter allows employers to Posters and paycheck inserts are also Contact a member of our staff achieve the benefit of available to create awareness among direct deposit without your staff. If you do not currently offer the responsibilities of this range of benefits, I would highly a paycard program, recommend you take a close look at basically a much simpler EmployeeEdge. way to pay employees. App Designed for NMRA by

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901 Menaul Blvd NE • Albuquerque • New Mexico 87107 tel 505-217-2010 • 505-217-0677 fax • [email protected] NM PUBLIC affairs update By: Allison Kuper Smith NMRA Government Affairs Director/Lobbyist

first offense to a misdemeanor. We have to be made to the wage, like in the event Getting Ready supported this legislation for many years of an economic crisis, then the matter for Session 2013 and I am confident with all the work we would have to be voted on at a general or have done, and the fact this is my lucky special election of registered voters. This Lucky 13. Some people look at the number year, we will get this passed through could seriously impact New Mexico’s 13 and fear it. I have always liked the the legislature and up to the Governor mandate set forth in the constitution, that number 13. Perhaps since that was always for her signature. The Regulation and New Mexico must balance the budget, as the number I had on the roster in public Licensing Department is supporting this many minimum wage workers work for school? I don’t know. Whatever the legislation so we look forward to some municipalities, counties or the state. case, we are looking forward to Session good teamwork with the Superintendent 2013. Session begins on January 15 and of RLD and with our partners at the We will be working hard on these two ends at noon on March 16. Since this Petroleum Marketers Association. issues as well as a host of other issues session is a 60-day session, legislation that will impact you and your business. on any topic can be introduced and with A big issue we will oppose if we see Keep an eye out for our legislative tracker a new batch of freshmen legislators, it come up is an effort to change the that we post on the website and watch I am pretty certain we will see a broad constitution of the state of New Mexico to your inbox for legislative alerts that come range of legislation put in the hopper. increase the minimum or training wage from NMRA. As always, I have an open and tie that wage to the consumer price phone, email and door policy. If you have One of our top issues we will be looking index. We feel that the decision to increase questions, comments or concerns about at supporting this year is changing the wages should be made at the federal level any piece of legislation, please contact me certification for alcohol servers from but if it must be done at the state level directly or through the offices at NMRA. every five years to every three years then legislators should have a say in when Let’s make this session our lucky 13. and with that reducing the penalty for and how to increase the training wages in a certified server unknowingly serving the state. A constitutional amendment alcohol to a minor from a felony on the would mean that anytime a change needs Linton Restaurateur FINAL.pdf 1 1/10/12 10:06 AM

CMY

8 SOUTHWEST RESTAURATEUR 4th Quarter 2012 Member profile Buddy Ritter, 2012 Restaurateur of the Year

The New Mexico Restaurant Association SWR: How did you start out in the hospitality I noticed a family with two small boys is pleased to recognize C.W. “Buddy” business? that had quite a bit of food left on their Ritter, owner of the Double Eagle de plates. I wanted to make sure everything Mesilla, as our 2012 Restaurateur of the BR: One of my first positions after college was alright with the meal so I asked Year. The fifth-generation New Mexican was working in our family business, the them if they were enjoying it. The mother was a natural choice for the honor due to Lodge at Cloudcroft. I ended up making assured me that it was good and asked his more than 50 years of experience in a lot of changes in the management if she could have a “doggie bag” to take the hospitality industry and his numerous there and have been working in the home the leftovers. Without skipping a contributions to the industry. industry ever since. Even after having beat, one of the boys asked, “Mommy, are other businesses in other industries, I’ve we getting a dog?” Ritter was born in Las Cruces and went always stayed in hospitality. I think that to high school at New Mexico Military successful people in hospitality have a SWR: Anything else you’d like to share Institute. He majored in Banking and commitment to excellence and making with us? Finance at Tulane University and their dreams a reality. graduated from New Mexico State BR: This industry is a great place for University with a BA in business. He SWR: Who were or are your biggest influences young people to find a career. There is also attended Michigan State’s graduate in business? a wide open field of opportunity and so program becoming the first Certified many jobs that suit a myriad of different Hotel Administrator in New Mexico. BR: Both of my grandfathers and my personalities. I want to encourage our Ritter also served in the US Army Military father subscribed to principles from schools and scholarship is so important. Intelligence Group. the Wharton School in Pennsylvania. I There weren’t schools of hospitality when learned from all of them and wanted to be I started out and now there are many. Buddy has had a successful career in as successful as they were. We need to continue to sustain them the hospitality industry in the southwest because these universities are producing having owned four hotels, eleven SWR: You have an impressive resume of the future of our industry. restaurants and two breweries in New honors and achievements. Mexico and Arizona. We asked him to Can you point out any one of speak a little about what led to his success them as one of your proudest and his achievements in the industry. accomplishments?

SWR: How would you define a successful BR: I am very humbled to businessperson in the hospitality industry? have received all of them and I feel like the community BR: Most successful businessmen walk and the state have been very to the beat of a different drummer. They good to me and my family. are dedicated to sustained hard work; I try to give back to the they are disciplined and calculated risk community whenever I can takers. They have a merciless drive and and I am fortunate to have are proactive rather than reactive. They had a blessed career. disavow personal failure and believe the target is too near if you hit it every SWR: Do you have any funny time. They also surround themselves with stories to share about your time the best key staff they can afford and in the restaurant industry? cultivate outside contacts as well. They BR: Early on in my career, are committed to their principles and they “to go” boxes weren’t even thrive on their good hunches. thought of yet. Working in the restaurant one night

SOUTHWEST RESTAURATEUR 4th Quarter 2012 9 FROMHappy OUR SHAMROCK FAMILY TO YOURS Holidays

800.326.5571 shamrockfoodservice.com Legend Key:

Hospitality Student Name School Attending Industry Education Scholarship Sponsor Foundation Htet Aung Awards $22,500 in Scholarships Culinary Institute of America Photos by Jose Leon Castillo III - (c)2012 www.castilloimages.com Michael Alan Fuller II Memorial & Taco Box

Maria Hite School of Hotel, Restaurant & Tourism Management at New Mexico State University Frontier & Golden Pride Restaurants

Taylor Fresques School of Hotel, Restaurant & Tourism Management at New Mexico State University Frontier & Golden Pride Restaurants

Scholarship recipients Taylor Fresques, Maria Hite, David Valdez antd Octavio Martinez pose with owners Octavio Martinez Larry and Dorothy Rainosek of Frontier and Golden Pride Restaurants. School of Hotel, Restaurant & Tourism Management at One of the most rewarding things we do high school seniors, as well as those entering New Mexico State University through the Foundation is support the their sophomore, junior and senior years in Frontier & Golden Pride Restaurants educational endeavors of the future of college. our industry. The scholarships we give Hannah Taylor through the generosity of our New Mexico These scholarships are made possible due Northern Arizona University Restaurant Association members and the to the generosity of the NMRA members Valencia Flour Mill & National Restaurant Association Educational listed, as well as support from the National De Colores Restaurant Foundation Co-Branded Scholarship Restaurant Association Educational Program help pave the way for students to Foundation. This program matches every Sara Green attend institutions of higher learning and dollar donated in New Mexico and goes Central New Mexico Community College gain the skills they need to grow and prosper directly to the deserving recipient. Double Eagle de Mesilla in the restaurant and hospitality industry. We & Church Street Café are very proud of the students who applied For more information about the for our scholarships and congratulate all of Hospitality Industry Education Foundation Nolan Ruiz the recipients. or the Scholarship Program please The International Culinary Schools contact Victoria Sánchez Martínez at at the Art Institute The foundation has awarded a total of 505-343-9848 or education@nmrestaurants. Scalo Northern Italian Grill & $22,500 for the 2012-2013 academic year. org. Monroe's Restaurants Scholarships were awarded to graduating David Valdez School of Hotel, Restaurant & Tourism Management at New Mexico State University Frontier & Golden Pride Restaurants

Zachary Myers Eureka College Michael Alan Fuller II Memorial

Jerry Harrell, General Manager of Double Eagle Scholarship recipient Nolan Ruiz and owners de Mesilla and scholarship recipient Sara Green Miguel and Kathy Diaz of Monroe’s Restaurants

Restaurateurs and members of the foodservice industry thinking about who you would like to nominate for next year. gathered once again for the industry’s premiere gala at the Hotel Nomination information is available in late summer. Albuquerque on September 24, 2012. We were celebrating the best of the industry at NMRA’s annual Hospitality Industry Awards. We are very fortunate to be involved with generous industry “A State of Enchantment” was the theme for this year’s awards partners are we are especially grateful for our event sponsors. and it truly was an enchanting evening. In conjunction with the Our headliner event sponsor this year was again Sysco New awards, we also held our annual Members Day meeting and Mexico and Agenda provided the graphic design for the event. elected our Officers and Board of Directors for 2012-2013. Admiral Beverage Company, Agenda, Ameripride Linen, Ben E Keith Foods, National Distributing Company, Purefish, Seattle There are always an outstanding number of nominees from Fish Company, Southern Wine and Spirits, Standard Restaurant which to choose and we would like to once again thank those Supply, Sysco New Mexico, and US Foods all gave contributions who submitted a nomination for the awards. This year we also for the event as well. We truly appreciate all the support from each got input on your favorite nominees from our NMRA Facebook and every one. Lastly, we want to thank the Hotel Albuquerque page (facebook.com/nmrestaurants). It isn’t too early to start for their outstanding service and hospitality.

Hospitality Industry Awards 2012 Winners

Restaurateur of the Year Employee Excellence Award, Back-of-the-House Buddy Ritter, owner of Double Eagle de Mesilla and Peppers (Mesilla) Matthew Lee, Frontier Restaurant (Albuquerque)

Restaurant Neighbor Award National ProStart Teacher of the Year Black Mesa Coffee Company (Albuquerque) Unna Valdez, Sandia High School

Chef of the Year National ProStart Student Invitational Culinary Team Carmen Rodriguez, La Posada de Santa Fe (Santa Fe) Sandia High School

Manager of the Year National ProStart Student Invitational Management Team Ignatios Patsalis, Tomasitas (Santa Fe) Silver High School

Employee Excellence Award, Front-of-the-House 2012 Hospitality Cup Chris Milligan, Secreto Lounge/Hotel St. Francis (Santa Fe) Sandia High School

Employee Excellence Award, Back-of-the-House AAA 4-Diamond Award Winners Suzi Twomey, Black Mesa Coffee Company (Albuquerque) Fuego (Santa Fe), Geronimo (Santa Fe), Rancho de San Juan (Espanola), and Terra (Albuquerque) Silver High ProStart Management Team, Restaurant Neighbor Award, Manager of the Year, Jasmine Galvan, Alexis Lopez, Anelle Brand, Destri Stailey Chris Christy, Black Mesa Coffee Ignatios Patsalis, Tomasitas Restaurant

Employee Excellence Award, Employee Excellence Award, Chef of the Year, Front-of-the-House – Chris Milligan, Secreto Lounge/Hotel St. Francis Back-of-the-House – Matthew Lee, Carmen Rodriguez, La Posada de Santa Fe Frontier Restaurant

2012 Sandia High ProStart Culinary Team, Nolan Ruiz, Shannon Montgomery, Becca Ruiz, Daniel Castro, Chef Mentor Francisco Carrillo

Restaurateur of the Year, Employee Excellence Award, Buddy Ritter, Double Eagle de Mesilla Back-of-the-House – Suzi Twomey, Black Mesa Coffee Company ProStart® Students Get a Running Start on Their Career

Daniel Castro, Guest Chef Cristo Gonzales, Mayor Berry, Chef Ka’ainoa Ravey, and Rebecca Ruiz plating entrées at Farm and Table

On August 14, 2012, ProStart® students from Sandia High had an incredible opportunity to participate in an edible journey through “what is local now” in New Mexico at Farm and Table Restaurant in conjunction with Sol Harvest. This event is one example of how ProStart’s industry- driven curriculum provides real-life experience and opportunities that build practical skills and a foundation that will last a lifetime.

The weekend before the dinner, Shannon Montgomery and Rebecca Ruiz of Sandia High joined Farmer Ric Murphy of Sol Harvest to assist in harvesting ingredients for the meal. The girls picked Swiss chard, fingerling potatoes, green onions, and kale. On the evening of the event, Rebecca returned with Daniel Castro, another ProStart student from

New Members Regular (restaurant) members: Coal Street Pub Eske’s Brew Pub A Love for Life LLC Gallup Taos Albuquerque Comfort Inn Glenn’s Bakery Baymont Inn and Suites Grants Gallup Santa Rosa Comfort Inn Grace O’Malley’s Irish Pub Burger King Rio Rancho Ruidoso multiple locations Coronado Crossing Grove Café and Market Chick-fil-A Albuquerque Albuquerque Albuquerque The Egg and I Hotel Andaluz Cinnabon Albuquerque Albuquerque Albuquerque El Cafecito Jimmy’s Café Circle J Bar-B-Que Grants Albuquerque Ruidoso

14 SOUTHWEST RESTAURATEUR 4th Quarter 2012 Sandia High, to assist Chef Ka’ainoa Ravey and guest Chef Cristo Gonzales with plating. Together they created an eight course culinary journey paired with local wines for 40 guests including Albuquerque Mayor Richard Berry. Satisfy the Sandia High is one of the Albuquerque Public schools implementing the ProStart Program that “BREAKFAST benefitted from the Running Start for Careers Initiative supported by the City of Albuquerque. CROWD” ProStart is a nationwide, two-year program for high school students that develops the best and brightest talent into tomorrow’s restaurant industry leaders. The program would not be possible without support with from industry members, educators, the National VALENCIA Restaurant Association Educational Foundation, the Hospitality Industry Education Foundation and Blue Corn Mufﬁ n the New Mexico Restaurant Association. & Pancake Mix

Makes 2 delicious products from 1 bag!!

Product Beneﬁ ts include: 100% Nutritious New Mexican Blue Corn Fresh & Locally Grown

ProStart students from Sandia High Rebecca Ruiz and Shannon Montgomery with Farmer Ric Murphy of Sol Harvest 1st Foodservice Mix for Blue Corn Mufﬁ ns and Pancakes The ProStart program reaches more than 1,800 students in 35 high schools in New Mexico. For more information about ProStart and how you can For more information, Call: get involved, contact Victoria Sánchez Martínez at Prime Sales & Marketing at (505)899-5311 505-343-9848 or [email protected]. Valencia Flour Mill at (505)864-0305

Launchpad Prime Super 8 Motel Albuquerque Los Ranchos de Albuquerque Grants Microtel Inn and Suites Rebel Donut Tractor Brewing Company Albuquerque Albuquerque Albuquerque Mill of New Mexico Rocket Café Travelodge Albuquerque Gallup Grants Namaste Sammy C’s Rockin Sports Bar and Grill Associate (vendor) members: Rio Rancho Gallup Achievement Gallery Olympia Café Savory Fare Café and Bakery Albuquerque Albuquerque Albuquerque Knife Guys Cutlery Service Picacho Hills Country Club Smokey Bear Restaurant Los Ranchos de Albuquerque Las Cruces Capitan Pro Marketing World Albuquerque

SOUTHWEST RESTAURATEUR 4th Quarter 2012 15 With the Durbin Amendment taking effect You’ll see more money in your bank account.

(As long as you process with Heartland.)

Here’s how it breaks down Your Durbin Dollars are Waiting for You On October 1, important legislation that reduces the amount you pay 1 cent for processing debit card transactions went into effect. The Durbin .05% 21 cents for issuers with risk-based fraud prevention efforts Amendment imposed a cap on debit interchange — or transaction deemed effective fees — and every cent of savings you see adds up to valuable Durbin Dollars you can put to use for your business. Before Durbin, the average cost per transaction = 44 cents Get What’s Coming to You! After Durbin, the average cap = about 24 cents This is exciting news for businesses like yours. But what you may not realize is that before your Durbin Dollars can get to you, they This represents a savings of 20 cents per debit transaction! go through your card processor — which may not be passing along these savings to your business. Without exception, Heartland is sending every single dollar mandated in the Durbin legislation back to its merchants. In fact, based on our calculations, the average Heartland merchant will see an additional $1,200 annually in Durbin Dollars. If you’re not getting everything you deserve, ask your current processor what they are doing with your savings. Exclusively endorsed

45 State Restaurant To learn more, call Heartland’s Durbin information line at Associations 888.475.2180 or visit GetYourDurbinDollars.com

16 SOUTHWEST RESTAURATEUR 4th Quarter 2012 PLEASE NOTE: While every attempt 2012 New Mexico Restaurant Association has been made to verify these ers 9201 Montgomery NE Suite 602 • Albuquerque, NM 87111 listings, information does change. Buy NMRA is not responsible for Guide 505.343.9848 or 800.432.0740 • Fax: 505.343.9891 • [email protected] • www.nmrestaurants.org inaccurate or missing information. Accounting and Southwest Restaurateur Beverages – Alcoholic New Mexico Tourism Bookkeeping Services 9201 Montgomery NE Ste 602 Department Albuquerque NM 87111 Anheuser Busch 491 Old Santa Fe Tr (800) 432-0740 Companies Santa Fe NM 87501 Koko Profit Center www.nmrestaurants.org (505) 827-7400 9804 Kokopelli Dr NW Trade publication dedicated to the 1005 Congress Ave Ste 680 Albuquerque, NM 87114 restaurant industry in New Mexico. Austin TX 78701 (505) 899-3838 News, information, events and (512) 236-9242 PNM/Alvarado www.kokoprofitcenter.com services for restaurant professionals. www.anheuser-busch.com Conference Center Restaurant accounting and 414 Silver SW bookkeeping services to increase National Distributing Co Albuquerque NM 87102 profits, decrease taxes and manage Travel Host of 5920 Office Blvd NE (505) 241-4474 cash flows. Albuquerque Albuquerque NM 87109 1324 Tiffany Lane SE (800) 354-3526 Santa Fe Chamber Rio Rancho NM 87124 www.ndcweb.com Ricci and Company of Commerce (505) 410-4570 Full-line distributor of spirits, wine, 8380 Cerrillos Rd Ste 302 6200 Uptown Boulevard, Suite 400 Albuquerque's premiere visitors beer, and mixers. Albuquerque NM 87110 guide, with all the must do's in Santa Fe NM 87504 (505) 338-0805 Northern New Mexico. (505) 988-3279 www.riccicpa.com New Mexico Wine www.santafechamber.com Certified Public Accountants Growers Association Santa Fe's premier business advocacy Alcohol Server PO Box 1373 organization. Education Las Cruces NM 88005 Zlotnick, Laws (866) 494-6366 and Sandoval CPAs Cleaning Ceilings NM Restaurant www.nmwine.com 1 Calle Medico Fine wines for every meal. Locally and Walls Santa Fe NM 87505 Association grown and made. Give your (505) 982-3894 9201 Montgomery NE Ste 602 customers a New Mexico experience CPA restaurant owner providing Albuquerque NM 87111 Servpro of Rio Rancho/ tax and accounting services as (800) 432-0740 Premier Distributing well as operations and profitability www.nmrestaurants.org Sandoval Co. consulting. Alcohol server certification and Company 282 S Camino Del Pueblo Ste 2E ServSafe food safety education 4321 Yale NE Bernalillo NM 87004 and training for managers and Albuquerque NM 87107 (505) 891-2345 Advertising employees. HIEF also administers (505) 344-0287 High pressure hood & vent cleaning. the ProStart Program for hospitality Flooring refinishing & restoration. Agenda, LLC Southern Wine and HVAC cleaning, fire restoration, education for high school students flood mitigation & restoration. 400 Gold Ave SW, 12th Floor and we offer scholarships for those Spirits of NM Albuquerque NM 87102 Packouts,demos & rebuilds. pursuing a career in the hospitality 1601 Commercial NE Mold removal. (505) 888-5877 industry. Albuquerque NM 87103 www.Agenda-Global.com (505) 247-4186 Armored Car Services Purveyors of the finest wines and Cleaning Equipment Albuquerque spirits available in New Mexico. and Supplies Convention and Loomis Dedicated to quality and service. Visitors Bureau 624 Industrial Ave NE Beverages – ProClean 20 First Plaza Building NW Ste 601 Albuquerque, NM 87107 821 Rankin Road NE Albuquerque NM 87102 (505) 344-9444 Nonalcoholic Albuquerque NM 87107 (800) 733-9918 Armored car service plus a total safe Premier (800) 454-5544 www.itsatrip.org point solution for your cash handling ESS (costs less, does a better job). Maximize your exposure to profitable needs. Distributing Company Low temp and hot water dishwashers, visitor and convention markets 4321 Yale NE laundry and housekeeping products. through partnership with ACVB, Bakery Products Albuquerque NM 87107 Our products are manufactured Albuquerque's official destination (505) 344-0287 for NM water conditions. 24 hour marketing organization. K and B Company emergency service. 109 S Arnold St Business Services/ KOAT Gallup NM 87301 Consultants Pure Force 3801 Carlisle Blvd. NE (505) 863-9347 11504 Palm Springs Ave. Albuquerque NM 87107 Bakers of Loretta's Products, ezFoodOrder Albuquerque NM 87111 (505) 884-6264 distributors of Earth Grain breads 5614 Alora Loop (866) 444-7450 www.koat.com and Dolly Madison pastries. Anchorage AK 99504 www.pureforce1.com Action 7 News - 907-727-3556 A team of experts focused on Coverage You Can Count On Beverage Supplies www.myezfoodorder.com bringing your business innovative, Optimizes food purchasing cost effective solutions. Offering low, KRQE/KASA by ensuring operators receive high temp dish machines, laundry 13 Broadcast Plaza SW NuCO2 best of market pricing on every and cleaning products to protect your Albuquerque NM 87104 7809 Harwood Ave NE line item of every order. business and customers. (505) 764-5250 Albuquerque NM 87110 krqe.com/kasa.com (505) 400-0657 New Mexico Commission Coffee, Tea, Cocoa www.nuco2.com CO2 and Nitrogen Gas systems. for the Blind Customized economical solutions for 2200 Yale Blvd SE Farmer Brothers all restaurants and bars regardless of Albuquerque NM 87106-4212 Foodservice NEW MEXICO volume and size. (505) 841-8844 x211 5911 Office Blvd NE Corrales, NM 87048 The New Mexico Commission for the Albuquerque NM 87109 505-377-6074 Blind, Business Enterprise Program (800) 743-9018 Sandia Ice establishes and maintains food Quality and service for your coffee www.rsvpnm.com 7441 Pan American Fwy NE and vending services operated by WANT MORE BUTTS IN YOUR Albuquerque NM 87109 beverages since 1912. Supplier of SEATS? RSVP NM gets it done. qualified and trained legally blind coffee, tea, chocolate, spices, soup (505) 342-1326 individuals. base. Direct mail 4 color postcard Food-grade packaged ice for all advertising to qualified and targeted occasions. Also have 300lb carving upscale homeowners in NM. block available.

2012 BUYERS GUIDE Contractor employees. HIEF also administers Kaufman Fire Labatt Food Service the ProStart Program for hospitality Protection Systems 221 Airport Rd NW Mick Rich education for high school students 3301 Girard NE Albuquerque NM 87121 and we offer scholarships for those (505) 831-1411 Contractors, Inc. Albuquerque NM 87107 pursuing a career in the hospitality (505) 884-2447 www.labattfood.com 8401 Firestone Lane NE industry. Full line distributor. USDA Albuquerque, NM 87113 www.kaufmanfire.com Local, family owned fire protection meat and FDA fresh seafood (505) 823-9782 New Mexico State processing facilities onsite. www.mickrichcontractors.com installation, service and inspection We can build, renovate or refresh University – School of company with over 30 years of your new or existing restaurant Hotel, Restaurant and experience. Quality Foods anywhere in New Mexico. For rural 500 Broadway SE Tourism Management Albuquerque NM 87102 New Mexico we offer Box 30003, MSC 3HRTM “off site conventional construction”. Fish and Seafood (505) 884-9050 Las Cruces NM 88003 New Mexican food distributor. (575) 646-5995 Seattle Fish Credit Card Services Company of NM Shamrock Foods Equipment Repair 2500 Comanche NE 2 Shamrock Way NW Heartland Payment R & B Commercial Albuquerque NM 87107 Albuquerque NM 87120 Systems Service (505) 888-6969 ext. 210 (505) 345-4488 8106 Prospect NE 3110 Los Arboles Ave NE www.seattlefishnm.com www.shamrockfoods.com Albuquerque, NM 87110 Albuquerque NM 87107 Fine Fish and Seafood for 25 years. The leading broadline foodservice (505) 269-3961 (505)889-4090 Serving the Southwest with the largest distributor in the Southwest. www.heartlandpaymentsystems.com www.rbcommserv.com variety of quality seafood products Revolutionize your business Refrigeration and commercial food from around the world. Marine Sysco New Mexico operations and maximize your equipment parts, service and repair. Stewardship Council Chain 601 Comanche Rd NE profitability with Full Course Business of Custody Certified Albuquerque NM 87107 Solutions Delivers an exclusively SF-C-1232. (505) 761-1200 endorsed suite of payment products. Equipment Sales www.sysconm.com These effective tools and resources and Service Food Brokers Delivering the highest quality products empower you to reduce your at the most competitive prices, to help our customers succeed. expenses, enhance your operations Standard Advantage Way Point and increase your profitability. 2506 Washington NE Restaurant Supply Albuquerque NM 87110 US Foods 2405 Candelaria NE (505) 837-1976 3700 Prince St SE Culinary Education Albuquerque NM 87107 Albuquerque NM 87105 (505) 341-1054 (800) 742-7598 Sales/Service of cooking equipment, Synergy Enterprises www.usfoods.com Hospitality Industry refrigeration, storage, kitchen Education Foundation Albuquerque Broadline foodservice distributor with supplies, tabletop, janitorial, paper 5500 San Mateo NE Ste 110 nationwide and regional distribution. 9201 Montgomery NE Ste 602 products,ice machine leasing. Albuquerque NM 87111 Albuquerque NM 87109 (800) 432-0740 (505) 883-8226 Health Insurance www.nmrestaurants.org www.isaonline.net Alcohol server certification and The Menu Shoppe Sales and marketing company ServSafe food safety education 7602 Waters Ave Unit 100 representing leading food Linton and Associates and training for managers and Savannah GA 31406 manufacturers. 1204 Central Ave SW employees. HIEF also administers (888) 222-7796 Albuquerque NM 87102 the ProStart Program for hospitality www.menushoppe.com Food Safety Education (505) 247-1530 education for high school students We are a national distributor of www.lintonandassociates.com Offering a complete suite of and we offer scholarships for those menu covers and a variety of other NM Restaurant pursuing a career in the hospitality restaurant supplies. employee insurance benefits, each industry. Association customized to meet your needs along 9201 Montgomery NE Ste 602 with the service you deserve. Exhaust Service Albuquerque NM 87111 (800) 432-0740 Cutlery Blast Masters www.nmrestaurants.org Insurance 4103 Franklin Rd SW Alcohol server certification and Knife Guys Cutlery Los Lunas NM 87031 ServSafe food safety education Brown and Brown Service, The (800) 665-7391 and training for managers and Insurance 320 Roehl Rd NW www.blastmastersinc.com employees. HIEF also administers 5200 Eubank Blvd NE Suite C3 Los Ranchos Kitchen exhaust cleaning service. the ProStart Program for hospitality Albuquerque NM 87154 de Albuquerque NM 87107 education for high school students (505) 857-2136 (505) 897-9911 Financial Planning and we offer scholarships for those www.bbnm.com We professionally grind cutlery with pursuing a career in the hospitality Insurance and risk management our traditional grinding process and and Services industry. services. accommodate the specific needs and preferences of every customer. By AAA New Mexico First Santa Fe Insurance customizing knives to the customers 10501 Montgomery Blvd NE Foodservice Services Inc preference, we are able to please the Albuquerque NM 87111 Distributors 7620 Jefferson NE most discriminating of clients. (877) 222-1020 • www.aaa.com Albuquerque NM 87109 NMRA members can join AAA New Ben E Keith Foods (505) 798-5850 Mexico for $20.00 off first year www.fnb-nm.com membership. Enjoy services such as 3205 Broadway SE Dairy Products Albuquerque NM 87105 Offers both personal and commercial roadside assistance, insurance and insurance services to cover all of your financial products, and travel benefits (800) 675-2949 Creamland Dairies www.benekeith.com insurance needs. 10 Indian School Rd NW Full line foodservice distributor. Albuquerque NM 87102 Bank of the West Quality products include produce, Free Market Insurance (505) 247-0721 2101 Eubank Blvd NE dairy, frozen foods, fresh and frozen www.creamland.com Albuquerque NM 87112 Agency meats, dry grocery, beverage, 4300 Paseo Del Norte NE Ste B (505) 348-4097 nonfood and chemicals www.bankofthewest.com Albuquerque, NM 87113 Education and Training (505) 881-2645 Dee’s Foodservice Commercial insurance for the Hospitality Industry Fire Suppression 3300 Menaul NE restaurant industry. Education Foundation Equipment and Albuquerque NM 87107 9201 Montgomery NE Ste 602 (505) 884-1777 Albuquerque NM 87111 Supplies www.deesfoodservice.com (800) 432-0740 Full-line foodservice distributor. Locally www.nmrestaurants.org owned and operated, specializing Alcohol server certification and in center-of-the-plate & beyond. New ServSafe food safety education Mexico's only licensed distributor of and training for managers and certified Angus Beef products. 2012 BUYERS GUIDE Gutierrez Insurance Livestock New Mexico Pro Marketing World Agency, The Made Products 8401 Spain NE 4011 Barbara Loop SE Suite 101 McKenzie Land and Albuquerque NM 87111 Rio Rancho, NM 87124 (773) 655-9427 Livestock www.promarketingworld.com (505) 892-4988 HC 61 Box 57 Bueno Foods www.gutierrezagency.com 2001 Fourth St NW Smart online marketing solutions and Encino NM 88321 business apps for entrepeneurs, thriving We put together the right coverage at (575) 472-5109 Albuquerque NM 87102 the right price with excellent customer (800) 888-7336 businesses and striving professionals. service. www.buenofoods.com Roswell Livestock Manufacturer of delicious, HUB Southwest Auction Sales and authentic Mexican food 7770 Jefferson NE Suite 101 Trucking NEW MEXICO La Montanita Co-op Albuquerque NM 87109 900 N Garden Corrales, NM 87048 (505) 992-1855 Roswell NM 88201 Distribution Center 505-377-6074 www.hubinternational.com (575) 622-5580 901 Menaul Blvd NE www.rsvpnm.com Insurance, Risk Management and Livestock auction and Albuquerque NM 87107 Give us an hour, we'll give you Wealth Management Services. restaurant company. (505) 217-2010 a year's worth of custom online www.lamontanitacoop.com marketing. We help drive more traffic Leavell Insurance Natural/local foods distributor. to your website and into your door. PO Box 848 Manufacturers Hobbs NM 88241 and Processors New Mexico Department (575) 393-2550 of Agriculture www.leavellinsurance.com Payroll Services Cervantes PO Box 30005 MSC 5600 Workers compensation, liability Las Cruces NM 88003 and property insurance at the most Agribusiness (575) 646-4929 Heartland Payment competitive rates for restaurants and 9926 S Hwy 478 Promote New Mexico food products food service. Vado NM 88072 Systems (575) 233-3429 through processors, suppliers and all 8106 Prospect NE Agricultural foodservice operations. Albuquerque, NM 87110 Letcher, Golden (505) 269-3961 and Associates Valencia Flour Mill www.heartlandpaymentsystems.com 1901 W Main Proper Foods 74 Mill Road Revolutionize your business operations Artesia NM 88210 1319 E Pine Jarales NM 87023 and maximize your profitability (575) 746-2793 Deming NM 88030 (505) 864-0305 with Full Course Business Solutions www.letchergolden.com (800) 761-9666 Fully licensed manufacturer of top Delivers an exclusively endorsed suite Insurance, Property and www.properfoods.com quality, traditional tasting, just-add- of payment products. These effective Casualty, Workers Compt. Food processor producing high quality water sopaipillas and fry bread mixes tools and resources empower you hand-crafted refrigerated and frozen for restaurants. Custom mixes with to reduce your expenses, enhance Maverick Cage food products including Mexican R&D capability. your operations and increase your food items, stuffed pork chops, and profitability. Insurance and unique creative concept products for Financial Services specific multi-unit restaurants. Online and E-Mail 3333 Montclaire Dr NE Payday, Inc. Albuquerque NM 87110 Marketing 5011 Indian School NE (505) 884-0750 Marketing Strategies Albuquerque NM 87110 Insurance and Financial Services. CliffDweller (505) 255-5433 Productions LLC www.PaydayInc.com 3791 Southern Blvd SE Suite 101 Affordable, customized, payroll Legal Services Rio Rancho, NM 87124 processing because you don't have NEW MEXICO (505) 891-7401 time. Simple solutions for tip and tax Ross B Perkal, Attorney www.cliffdwellerdigital.com compliance, employee time tracking, 708 Marquette NW Corrales, NM 87048 Website development, maintenance human resources, employee benefits Albuquerque NM 87102 505-377-6074 & social media. Search engine and more. A New Mexico company (505) 797-4000 www.rsvpnm.com optimization, online marketing in business since 1985. Corporate, real estate and WE HELP PUT BUTTS in YOUR SEATS! service. business legal services. Grow your customer base with our proven "Direct mail to the upscale" program and Pest Control our Customized online Marketing Services. CoverBoom Linen and Laundry 317 Commercial St. NE, #300 Pirate Pest Control Albuquerque, NM 87102 1380 Rio Rancho Blvd SE Suite 223 Meats (800) 940-0451 Rio Rancho NM 87124 www.coverboom.com (505) 514-7694 Extend your restaurant brand online Ft Sumner Processing www.myspace.com/piratepestcontrol505 with a beautiful, effective website, "Make your bugs walk the plank". 517 1st St 26450 US Hwy 60 and online marketing tools that Albuquerque NM 87102 Ft Sumner NM 88119 Impact-driven services that solve pest expand your reach and save time problems. 515 N Virginia Ave (575) 355-2004 and money! Roswell, NM 88201 We custom slaughter and process (505) 247-2234 beeves, hogs, lambs, goats, ratites Photography www.ameripride.com and wild game. Grass-fed lamb, Fishbowl A premier hospitality, health care and retail meat cuts. 44 Canal Center Plaza Suite 500 industrial linen & uniform provider. Alexandria VA 22314 Castillo Images Providing Quality Linens and Superior (800) 836-2818 x 205 7820 Enchanted Hills Blvd Suite 196 Service since 1889. Music Licensing www.fishbowl.com Rio Rancho NM 87144 The leader in permission-based email (505) 796-6008 Delta Uniform BMI marketing for the restaurant industry, www.castilloimages.com 10 Music Square E providing services to over 21,500 and Linen Nashville TN 37203 restaurant locations. 1617 Candelaria NE (800) 925-8451 Plumbing Albuquerque NM 87107 www.bmi.com Front Flip (505) 345-0991 A non-profit-making organization, 10851 Mastin Blvd. Suite 100 Armstrong Services Locally owned and operated uniform serves as a liaison between Overland Park KS 66210 linen service company. 2409 Princeton NE songwriters and businesses by (913) 730-1838 Albuquerque NM 87107 providing copyright clearance and www.frontflip.com (505) 345-6390 Mission Linen Supply royalty distribution services for Our mobile customer engagement Full service plumbing and electrical 4315 Hawkins NE approximately 6.5 million affiliated and loyalty platform helps businesses company specializing in all types of Albuquerque NM 87109 musical works. engage with their customers through commercial service work since 1980. (505) 344-4838 fun in-store experiences and targeted Emergency service 7 days/week, 24 www.missionlinen.com mobile outreach. hours/day. Provider of choice for linens, uniforms and related products and services to the foodservice industry since 1930. Also at 1552 Center Dr, Santa Fe (505-438-6262) 2012 BUYERS GUIDE Roto Rooter Security and Alarm Systems Utilities Plumbing Service 731 Rankin Rd NE Seminole Energy Services Albuquerque NM 87107 Tracks Loss Prevention and 11005 Spain Rd. NE Suite #17 (505) 299-6464 Investigative Services Albuquerque NM 87111 Provides plumbing and drain service 24/7, 365 3245 Hunters Meadows Dr NE (505) 314-0683 x116 days. From emergency 2 hour response time to Rio Rancho NM 87144 www.seminoleenergy.com main programs. (505) 235-0046 Marketer of discounted natural gas to PNM www.trackslpi.com customers. Providing discounted, flexible natural Point of Sale Systems Loss prevention/investigative service for retail, gas pricing and contracts, exceptional service and restaurant and privately owned businesses. To natural gas savings. include CCTV sales, service and monitoring Harbor Touch 2202 N. Irving Street Waste Disposal Allentown PA 18109 Trade Associations (800) 201-0461 x242 Southwest Envirotec www.harbortouch.com Albuquerque Hispano Chamber Provides an unparalleled "free" full featured point 4755 Del Rey Blvd of sale system with no upfront costs plus a full of Commerce Las Cruces NM 88012 range of credit card processing. 1309 4th Street SW (575) 382-9596 Albuquerque NM 87102 (505) 842-9003 Retail Data Systems www.ahcnm.org Water Conditioning 8804 Washington Street NE Suite A Albuquerque NM 87113 Universal Water Systems (505) 341-9091 Distilled Spirits Council of the US 8532 Paseo Alameda NE www.retaildatasystems.com 3808 Merriman Dr Albuquerque NM 87113 We represent the Aloha POS system in the Albuquerque Plano TX 75074 (505) 881-2142 & Santa Fe NM communities. We help your restaurant (972) 578-1635 Water purification systems for restaurants. be more profitable! www.distilledspirits.org We service all makes and models. We have been Trade association representing producers and perfecting the water for business for over 20 years! Promotional Products marketers of distilled spirits sold in United States Edgewood Chamber of Commerce Workers Compensation Achievement Gallery PO Box 457 Insurance 4421 McLeod NE Suite D Edgewood NM 87015 Albuquerque NM 87109 (505) 286-2577 Food Industry (505) 881-4625 www.edgewoodchambernm.com www.achievementgallery.com To improve the climate for business development Self Insurance Fund Promotional Products, Giveaway Items, Custom Engraving while strive to enhance the area's quality of life. PO Box 14710 Awards, Name Tags, Custom Framing. Albuquerque NM 87191 (800) 288-0893 Greater Albuquerque Innkeepers www.fisif.com Bright Ideas Promotional Association You do have a choice! Workers compensation Achievement Gallery PO Box 14757 insurance for the food industry. Competitive rates, 4421 McLeod NE Suite D Albuquerque NM 87191 dividends and tight claims control. Be a member, Albuquerque NM 87109 (505) 550-6118 not a number. (505) 881-4625 www.achievementgallery.com Moriarty Chamber of Commerce Hunton Insurance Promotional Products, Giveaway Items, Custom PO Box 96 2708 1/2 N Main St Suite 7 Engraving Awards, Name Tags, Custom Framing. Moriarty NM 87035 Roswell NM 88201 (505) 832-4087 (575) 622-1227 Products Galore www.moriartychamber.com www.huntoninsurance.com 7210 Menaul NE Enhancing and promoting business Independent insurance agency Albuquerque NM 87110 in the Moriarty/Estancia Valley area. (888) 927-9646 www.brightideasstore.com New Mexico Beef Council Other We have great promotional products and the 1209 Mountain Rd Pl NE Ste C BRIGHT IDEAS to make them work for you! Albuquerque NM 87110 Jardin de los Ninos Apparel, plaques and awards, pens, bumper (505) 841-9407 1300 El Paseo PMB 272 stickers, activity books, menu covers, floor mats, [email protected] Las Cruces NM 88001 aprons and caps, balloons, flags, and banners. "Beef, it's what's for dinner." (575) 522-2111

Publications New Mexico Lodging Association Joy Junction PO Box 2088 4500 2nd St SW Santa Fe NM 87504 Albuquerque NM 87105 New Mexico Business Weekly (505) 983-4554 116 Central Ave SW Ste 202 (505) 877-6967 Association to promote the lodging www.joyjunction.org Albuquerque NM 87102 industry in the state. (505) 343-8318 New Mexico's largest emergency homeless shelter. www.bizjournals.com/albuquerque Ski New Mexico Tresco, Inc. PO Box 90037 4500 2nd St SW Southwest Restaurateur Albuquerque NM 87199 9201 Montgomery NE Ste 602 1800 Copper Loop, Bldg 1 (505) 858-2422 Las Cruces NM 88005 Albuquerque NM 87111 www.skinewmexico.com (800) 432-0740 (575) 528-2200 Non-profit trade association that promotes skiing www.trescoinc.com www.nmrestaurants.org and snowboarding in New Mexico. Trade publication dedicated to the restaurant Military Dining Facility at WSMR and industry in New Mexico. News, information, Cafeteria at HELSTF. events and services for restaurant professionals. Tourism Association of NM 6121 Indian School NE Ste 216 Albuquerque NM 87110 Real Estate (505) 345-5553 www.tanm.org David N. Fite A non-profit organization of over 300 tourism- 6801 Jefferson NE related businesses, organizations and individuals PLEASE NOTE: While every attempt has been Albuquerque NM 87109 with goals of improving New Mexico's tourism made to verify these listings, information does (505) 328-4834 industry through leadership, education, change. NMRA is not responsible for inaccurate [email protected] communication and cost-saving benefit programs. or missing information. Have a question about restaurants, real estate sales, leasing or liquor licensing? Contact “The Restaurant Specialists” today. We’ve Got Space!

2012 BUYERS GUIDE Nmra Annual Sponsors These businesses have made a commitment to support the restaurant industry in New Mexico with their sponsorship of the New Mexico Restaurant Association. Please consider these companies first when making purchasing decisions for your business. PLATINUM SPONSORS

505/298-9095 505/235-5083 505/345-4488

DIAMOND SPONSORS GOLD SPONSOR

505/343-2200 505/761-1200 505/843-7766

BRONZE SPONSORS BENEFACTOR SPONSORS

505/243-2293 505/352-3233 505/345-4723 800/345-7619

505/345-4492 505/247-4186 505/344-0287 505/831-1411

CONTRIBUTOR SPONSORS

505/243-2722 505/255-5433 800/454-5544 505/247-0721 505/314-0683 678/742-1042 505/247-2997

SOUTHWEST RESTAURATEUR 4th Quarter 2012 21 EDUCATION & TRAINING CALENDAR

November, 2012 Mon, 10 Alcohol Server Certification Albuquerque, 1 pm - 6 pm

Tue, 13 ServSafe® Certification Alcohol Server Certification Roswell, 5 pm - 10 pm

MANAGER Course Albuquerque, 8 am - 5 pm Tue, 11 ServSafe® Certification

Thu, 15 Alcohol Server Certification Albuquerque, 10 am - 3 pm MANAGER Course Albuquerque, 8 am - 5 pm

Sat, 17 Alcohol Server Certification Albuquerque, 10 am - 3 pm Wed, 12 Alcohol Server Certification Albuquerque, 5 pm - 10 pm

Mon, 19 Alcohol Server Certification Albuquerque, 1 pm - 6 pm Alcohol Server Certification Santa Fe, 10 am - 3 pm

Mon, 26 Alcohol Server Certification Albuquerque, 1 pm - 6 pm Thu, 13 Alcohol Server Certification Albuquerque, 10 am - 3 pm

Tue, 28 Alcohol Server Certification Taos, 9 am - 2 pm Sat, 15 Alcohol Server Certification Albuquerque, 10 am - 3 pm

Wed, 29 Alcohol Server Certification Albuquerque, 5 pm - 10 pm Mon, 17 Alcohol Server Certification Albuquerque, 1 pm - 6 pm

Alcohol Server Certification Santa Fe, 10 am - 3 pm Tue, 18 Alcohol Server Certification Taos, 9 am - 2 pm

Alcohol Server Certification Farmington, 5 pm - 10 pm Wed, 19 Alcohol Server Certification Albuquerque, 5 pm - 10 pm

Thu, 30 Alcohol Server Certification Albuquerque, 10 am - 3 pm Alcohol Server Certification Santa Fe, 10 am - 3 pm

Alcohol Server Certification Farmington, 5 pm - 10 pm

Thu, 20 Alcohol Server Certification Albuquerque, 10 am - 3 pm

December, 2012 Sat, 22 Alcohol Server Certification Albuquerque, 10 am - 3 pm

Sat, 1 Alcohol Server Certification Albuquerque, 10 am - 3 pm Thu, 27 Alcohol Server Certification Albuquerque, 10 am - 3 pm

Mon, 3 Alcohol Server Certification Albuquerque, 1 pm - 6 pm Sat, 29 Alcohol Server Certification Albuquerque, 10 am - 3 pm

Tue, 4 Alcohol Server Certification Taos, 9 am - 2 pm

Wed, 5 Alcohol Server Certification Albuquerque, 5 pm - 10 pm

Alcohol Server Certification Santa Fe, 10 am - 3 pm

Alcohol Server Certification Farmington, 5 pm - 10 pm

Thu, 6 Alcohol Server Certification Albuquerque, 10 am - 3 pm

Sat, 8 Alcohol Server Certification Albuquerque, 10 am - 3 pm

Visit our website (www.nmrestaurants.org) or call 505-343-9848 to confirm class date, time and location.

Special NMRA member benefit. NMRA offers great member pricing for Alcohol Server Certification and Food Safety Certification. Alcohol Server classes only $20 (in Albuquerque, $25 out of Albuquerque) for NMRA members and manager-level food safety certification is only $125 for NMRA members.

ALCOHOL SERVER CERTIFICATION COURSES OFFERED STATEWIDE Albuquerque - Classes held at the New Mexico Restaurant Association Classroom Course meets the mandatory requirement for certification for anyone selling or Farmington - Classes held at Courtyard by Marriott serving alcohol in NM. Classes are offered in Albuquerque, Santa Fe, Farmington Roswell - All Classes held at the Best Western Sally Port Inn and Roswell. Pre-registration not required. Santa Fe - Classes held at Courtyard by Marriott, The Lodge, and Hyatt Place Member Class Fee - $20 in Albuquerque metro area, $25 outside of Albuquerque Taos - Classes held at Don Fernando and Quality Inn Non-Member Class Fee - $30 in Albuquerque metro area, $35 outside of Albuquerque

22 SOUTHWEST RESTAURATEUR 4th Quarter 2012 NEW MEXICO RESTAURANT Bits And Pieces HUTCHINSON NAMED AS TOP PERFORMING CEO ASSOCIATION The New Mexico Restaurant Association would like to congratulate Tom Hutchinson, NMRA Board Director, on being named one of NM Business calendar Weekly’s Top Performing CEOs in the medium company category. Hutchinson owns La Posta in Old Mesilla and was honored at an awards luncheon in November, 2012 Albuquerque in October. BUSINESS ECONOMIC CENSUS IS COMING SOON 22-23 Thanksgiving Holiday NMRA Offices Closed This fall, 390,000 businesses in accommodations and food service will receive 2012 Economic Census forms from the U.S. Census Bureau. Selected companies will receive forms in November, but most will get them in December. Chances are, yours is one of the businesses that will receive a 2012 Economic Census form. December, 2012 Forms go to all but the very smallest businesses in this tally done once every five years. 6 Winter Board Meeting Las Cruces The forms ask for basic information like your location, employment, payroll, and sales by type of product or service. Businesses that receive a form are required by law (Title 13, U.S. Code) to respond. Forms are due by February 12. All businesses 24-25 Christmas Holiday have the option to file on paper or electronically. For more information or help NMRA Offices Closed completing the form, see the Census Bureau's business help site at econhelp. census.gov or call 1-800-233-6136.

31-1 New Year’s Holiday There are a lot of interesting facts from the last Economic Census, available about NMRA Offices Closed the hospitality industry at business.census.gov. Examples there illustrate how Census Bureau economic statistics are used by local businesses for marketing and planning, as well as by government agencies and researchers. Information is January, 2013 published for more than a thousand industries as well as for states, counties, cities and metropolitan areas. 29 Reception at Governor’s Residence Economic indicators we use every day -- like the Gross Domestic Product, monthly Santa Fe retail sales, and producer price index -- all depend on the Economic Census for continued accuracy. The statistics are also used by businesses, both large and small. So, if yours is among the millions of businesses that received an Economic Census form in December -- fill it out. Send it in. America needs your numbers.

CLAIM YOUR FREE LISTING ON NEW MEXICO’S NOTE: Schedule subject to change. Check our website at www.nmrestaurants.org for TOURISM WEBSITE most current schedule. Many of our members have not yet taken advantage of the opportunity to have their business listed for FREE on the New Mexico Department of Tourism website, ServSafe® is a registered trademark of the National www.newmexico.org. Many cities are not even included in the drop-down menu Restaurant Association Educational Foundation. yet because no listings have been uploaded in those communities.

The Tourism Department is developing a coordinated, statewide approach to tourism Marketing and Promotion in order to make New Mexico the primary destination for its targeted travel market. If you have not yet uploaded your listing, ServSafe® Certification - food safety education for managers and employees. Uses nationally you should do so. It is free advertising for your business and a great way to reach certified ServSafe® curriculum. All classes held at visitors coming to New Mexico. the NMRA Classroom, 9201 Montgomery NE, Suite 602, Albuquerque. Pre-registration IS required and is MAKE SURE YOU ARE GETTING ALL OUR INFORMATION available online at www.nmrestaurants.org or by calling Twice a month we send out our e-newsletter, Que Cookin’, that includes valuable, NMRA at 505/343-9848 or 800/432-0740. Spanish and timely information you need to run your business. If you are not yet subscribed, private classes held occasionally. Call Victoria Sanchez send a quick note to [email protected] to get on the list. Martinez at 800-432-0740 for more information.

SOUTHWEST RESTAURATEUR 4th Quarter 2012 23 BEK Follow the Leader FINAL.pdf 1 10/8/12 9:26 AM

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