DOCSLIB.ORG

2012 Federal Media and Marketing Study Overview April 12, 2012 | Fourth Annual Release

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
2012 Federal Media and Marketing Study Overview April 12, 2012 | Fourth Annual Release 2012 Federal Media and Marketing Study Overview April 12, 2012 | Fourth Annual Release © 2012 MARKET CONNECTIONS, INC. FEDERAL MEDIA & MARKETING STUDY 2012 2 Follow us on Twitter! @mkt_connections #FedMedia FEDERAL MEDIA & MARKETING STUDY 2012 OVERVIEW | MARKET CONNECTIONS, INC. | 703.378.2025 FEDERAL MEDIA & MARKETING STUDY 2012 3 Contents • Study Goals and Background • Methodology and Survey Topic Areas • Study Highlights FEDERAL MEDIA & MARKETING STUDY 2012 OVERVIEW | MARKET CONNECTIONS, INC. | 703.378.2025 FEDERAL MEDIA & MARKETING STUDY 2012 4 Goals • Provide a single independent source of survey data that will: o Assist companies targeting the federal government in developing marketing plans and guiding media placement o Help media outlets assess their position alongside both traditional and new media options • Provide instant access to all data with an easy-to-use online analytic tool. FEDERAL MEDIA & MARKETING STUDY 2012 OVERVIEW | MARKET CONNECTIONS, INC. | 703.378.2025 FEDERAL MEDIA & MARKETING STUDY 2012 5 Expanded Topics • Mobile: Exactly which mobile sites are federal executives visiting? • Tools: Which hand-held devices are used most for accessing email, websites, video, social and other media? • Blogs: Which are the most popular federal-focused blogs? • Job functions and purchase categories: Cloud computing, Cybersecurity and Health IT have been added this year. FEDERAL MEDIA & MARKETING STUDY 2012 OVERVIEW | MARKET CONNECTIONS, INC. | 703.378.2025 Survey Background FEDERAL MEDIA & MARKETING STUDY 2012 OVERVIEW | MARKET CONNECTIONS, INC. | 703.378.2025 FEDERAL MEDIA & MARKETING STUDY 2012 7 Background What tools do we currently have to measure and compare media options in the federal market? PRINT • BPA/ABC statements qualify “receivership” • Subscriber studies WEB SITES • Third party ad servers and measuring companies Traditionally, the media community has had to evaluate all of these information sources separately for the federal market. FEDERAL MEDIA & MARKETING STUDY 2012 OVERVIEW | MARKET CONNECTIONS, INC. | 703.378.2025 FEDERAL MEDIA & MARKETING STUDY 2012 8 Methodology • Comprehensive respondent base o 12 publications o Market Connections’ proprietary databases o Associations and other websites • Over 109,000 unique email addresses • Online survey fielded in January 2012 – March 2012 • Sample size: Over 3,700 • Data weighted to ensure publications were not over- or under- represented in sample FEDERAL MEDIA & MARKETING STUDY 2012 OVERVIEW | MARKET CONNECTIONS, INC. | 703.378.2025 FEDERAL MEDIA & MARKETING STUDY 2012 9 Respondent Base Armed Forces Journal Federal Times Aviation Week & Space Government Computer News Technology Government Executive C4ISR Journal Government Security News Defense News HSToday Defense Systems Magazine Military.com Defense Technology International NCMA.org DODBuzz.com Market Connections’ databases Federal Computer Week FEDERAL MEDIA & MARKETING STUDY 2012 OVERVIEW | MARKET CONNECTIONS, INC. | 703.378.2025 FEDERAL MEDIA & MARKETING STUDY 2012 10 Topics Covered DEMOGRAPHICS: MEDIA USAGE INCLUDING: • Agency • Print • Location • Web sites • Age • Blogs • Gender • Social media • Mobile sites • Education • DC Metro newspapers • Grade/rank • DC Metro radio • DC Metro radio websites JOB FUNCTION • DC Metro TV news stations PURCHASE RESPONSIBILITY TRADE SHOW, VIRTUAL TRADESHOW, WEBINAR ATTENDANCE FEDERAL MEDIA & MARKETING STUDY 2012 OVERVIEW | MARKET CONNECTIONS, INC. | 703.378.2025 FEDERAL MEDIA & MARKETING STUDY 2012 11 Job Function Accounting, budget and finance Information tech., computers, systems Administration and office services Intel/ security Aviation services/operations Law enforcement/ public safety Communications/telecommunications Legal, law, patent, copyright Cloud computing Logistics Cybersecurity Maintenance and repair Engineering/architecture Medical, health Energy and environmental Project/program management & admin. Emergency response, safety Purchasing, contracting, procurement Executive and command Scientific, mathematics, R&D Facilities, real estate Social sciences, welfare Forestry, wildlife and environment Training, education Health IT Human resources, personnel, benefits Note: Red text indicates new categories FEDERAL MEDIA & MARKETING STUDY 2012 OVERVIEW | MARKET CONNECTIONS, INC. | 703.378.2025 FEDERAL MEDIA & MARKETING STUDY 2012 12 Product and Service Purchase Categories Aircraft Engineering products IT security Aviation/aerospace and services IT services products and services Energy conservation Law enforcement/ Building/facilities/real products/services fire/emergency estate/office space Environmental engineering Legal services Command and control services Marketing/media services systems/C4ISR Financial services Office equipment, supplies Cloud computing services Fleet or individual auto Ships and submarines purchases/lease Communications/ Simulation/training Telecommunications Furniture/furnishings equipment/services Computer systems/hardware Ground maintenance Software Consulting services Health IT Travel services Cybersecurity Human resource services Weapons/combat systems Defense comm. systems Intel/ security Education/training Laboratory, scientific classes and services and medical products Note: Red text indicates new categories FEDERAL MEDIA & MARKETING STUDY 2012 OVERVIEW | MARKET CONNECTIONS, INC. | 703.378.2025 FEDERAL MEDIA & MARKETING STUDY 2012 13 Media Usage Details • 39 publications • 50 Web sites • 15 Social media sites • 37 Mobile sites • 13 Blogs • 16 DC Metro radio stations and their websites • 10 TV news stations FEDERAL MEDIA & MARKETING STUDY 2012 OVERVIEW | MARKET CONNECTIONS, INC. | 703.378.2025 FEDERAL MEDIA & MARKETING STUDY 2012 14 Federal Publications Air Force Magazine Federal Computer Week Military Logistics Forum Air Force Times Federal Times National Guard Armed Forces Journal Government Computer Naval Institute Proceedings Army Magazine News Navy Times Army Times Government Executive Seapower Aviation Week and Space Government Product News Security Technology Government Security News Security Management Contract Management Homeland Security Today Signal C4ISR Journal Jane’s Defense Weekly Special Operations Technology Defense News Marine Corps Times The Officer Defense Systems Military Engineer Defense Technology Military Information International Technology Note: Red text indicates new categories FEDERAL MEDIA & MARKETING STUDY 2012 OVERVIEW | MARKET CONNECTIONS, INC. | 703.378.2025 FEDERAL MEDIA & MARKETING STUDY 2012 15 Business & News Media Publications Bloomberg BusinessWeek Newsweek Time US News and World Report USA Today The Wall Street Journal Washington Post FEDERAL MEDIA & MARKETING STUDY 2012 OVERVIEW | MARKET CONNECTIONS, INC. | 703.378.2025 FEDERAL MEDIA & MARKETING STUDY 2012 16 Federal Websites AFCEA.org FederalNewsRadio.com NavyLeague.org AirForceTimes.com FederalTimes.com NavyTimes.com Armed ForcesJournal.com GCN.com NCMAHQ.org ArmyTimes.com GOV.AOL.com Nextgov.com AUSA.org GovExec.com NGAUS.org AviationWeek.com GovPro.com ROA.org C4ISRJournal.com GSNMagazine.com SAME.org Defense.aol.com HSToday.us SecurityMagazine.com DefenseNews.com Janes.com SecurityManagement.com DefenseSystems.com KMImediagroup.com USNI.org DoDBuzz.com MarineCorpsTimes.com FCW.com MILITARY.com FEDERAL MEDIA & MARKETING STUDY 2012 OVERVIEW | MARKET CONNECTIONS, INC. | 703.378.2025 FEDERAL MEDIA & MARKETING STUDY 2012 17 Business & News Media Websites Accuweather.com Time.com BusinessWeek.com USAToday.com CNBC.com USNews.com CNN.com WashingtonPost.com CSPAN.org Weather.com FoxNews.com WSJ.com MSNBC.com WTOP.com Newsweek.com FEDERAL MEDIA & MARKETING STUDY 2012 OVERVIEW | MARKET CONNECTIONS, INC. | 703.378.2025 FEDERAL MEDIA & MARKETING STUDY 2012 18 NEW THIS YEAR Mobile Sites - Federal and General ABC.com FederalNewsRadio.com SecurityMagazine.com AirForceTimes.com FederalTimes.com Time.com ArmyTimes.com FoxNews.com USAToday.com AviationWeek.com GCN.com USNews.com BloombergBusinessWeek.com GOV.AOL.COM WashingtonBusinessJournal. CBS.com GovExec.com com CNN.com GovPro.com WashingtonExaminer.com CNBC.com HLN.com WashingtonPost.com CSPAN.org MarineCorpsTimes.com WashingtonPostExpress.com DefenseNews.com MILITARY.com DC Rider DefenseSystems.com MSNBC.com Washingtonian.com DoDBuzz.com NavyTimes.com WSJ.com FCW.com NBC.com WTOP.com FEDERAL MEDIA & MARKETING STUDY 2012 OVERVIEW | MARKET CONNECTIONS, INC. | 703.378.2025 FEDERAL MEDIA & MARKETING STUDY 2012 19 Social Media – Federal and General Disgover Twitter Facebook Virtual Environments Flickr Wikis GSAInteract YouTube GovLoop Foursquare GovTwit LinkedIn MySpace Scribd StumbleUpon FEDERAL MEDIA & MARKETING STUDY 2012 OVERVIEW | MARKET CONNECTIONS, INC. | 703.378.2025 FEDERAL MEDIA & MARKETING STUDY 2012 20 Federal Blogs The Best Defense NextGov Dorobek Insider Oh My Gov! FedBlog Project on Government Oversight Federal Daily Blog Federal News Radio The TSA Blog FedSmith Federal Times Government Executive My Cup of IT FEDERAL MEDIA & MARKETING STUDY 2012 OVERVIEW | MARKET CONNECTIONS, INC. | 703.378.2025 FEDERAL MEDIA & MARKETING STUDY 2012 21 DC Metro Area NEWSPAPERS/PUBLICATIONS TV NEWS STATIONS: WEBSITES & MOBILE: 4 NBC WRC Washington Post 5 FOX WTTG Washington Times 7 ABC WJLA Washington Examiner 9 CBS WUSA Washington Post Express News Channel 8 TBD Washingtonian Magazine CNN Washington Business Journal CNBC HLN Headline News Fox News MSNBC FEDERAL MEDIA & MARKETING STUDY 2012 OVERVIEW | MARKET CONNECTIONS, INC. | 703.378.2025 FEDERAL MEDIA & MARKETING STUDY 2012 22 DC Metro Area Radio
Load more

Recommended publications
  • Sustainable Pre-Eminence: Reforming the US Military at a Time Of
    RESPONSIBLE DEFENSE SERIES Sustainable Pre-eminence MAY 2012 Reforming the U.S. Military at a Time of Strategic Change By Lieutenant General David W. Barno, USA (Ret.), Nora Bensahel, Matthew Irvine and Travis Sharp About the Report “Sustainable Pre-eminence” is part of an ongoing project called Responsible Defense at the Center for a New American Security (CNAS). The project examines how the United States should maximize its national security in an era of defense spending reductions. The project published its first report, “Hard Choices: Responsible Defense in an Age of Austerity,” in October 2011. Acknowledgments The authors would like to thank the many talented people who contributed to this report. First and foremost, we thank Bill French and Peter Bacon for their countless research contributions. We thank Kristin Lord, John Nagl, Melissa Dalton and Richard Fontaine for commenting on early drafts. We thank Liz Fontaine for imparting her creativity to the report’s design, and we thank Kay King and Sara Conneighton for helping to spread our message. In addition, we thank Tom Donnelly, Frank Hoffman, Russell Rumbaugh, Norm Augustine and Michèle Flournoy for serving as external reviewers. Their assistance does not imply any responsibility for the final product, which rests solely with the authors. A Note about Funding This report was made possible, in part, through the generous financial support of the Smith Richardson Foundation. The opinions expressed in the report are those of the authors and do not necessarily reflect the views of the Smith Richardson Foundation. Some organizations that have business interests related to the defense industry support CNAS financially, but they provided no direct support for the report.
    [Show full text]
  • Newman's Own® Awards Announce
    PRESS RELEASE Contact: Michelle Baldanza, Fisher House Foundation [email protected] Contact: Brandon Rook, Newman’s Own Foundation, [email protected] Contact: Christine Aquino, Military Times [email protected] Newman’s Own® Awards Announce 2020 Grant Winners *** Funds Continue to Support Military Non-Profits Offering Quality Veteran Care ROCKVILLE, Md (Nov. 11, 2020) – Fisher House Foundation, Military Times, and Newman’s Own have awarded grants to six non-profit organizations supporting military servicemembers and their families. Newman’s Own® Awards provide funding toward innovative programs created to improve the quality of life for veterans. Newman’s Own® Awards began in 1999 and have now awarded more than $2.1 million across 185 non- profit programs. The grant’s name honors the legacy of Paul Newman, founder of Newman’s Own, who sought to help make a difference in the lives of others. Paul, a Navy veteran, served in the Pacific during World War II. Later in life, he came up with his own line of salad dressings, pasta sauces, pizzas, salsas and much more and decided that all the profits from Newman’s Own products would go to charities. “Fisher House Foundation congratulates the 2020 Newman’s Own Awards grant recipients, all of which offer important programs to support our military and veteran communities,” said Chairman and CEO of Fisher House Foundation Ken Fisher. “Thank you to our partners at Newman’s Own and Military Times, along with our distinguished judges, for their dedication to helping non-profits succeed, especially in such trying times.” “Military Times is honored to provide our platform to find and recognize organizations whose mission is to help improve the lives of veterans and their families,” said Andrew Tilghman, Military Times executive editor.
    [Show full text]
  • The 2020S Tri-Service Modernization Crunch Mackenzie Eaglen with Hallie Coyne MARCH 2021
    Embargoed until Tuesday, March 23, at 12:01 a.m. EST The 2020s Tri-Service Modernization Crunch Mackenzie Eaglen with Hallie Coyne MARCH 2021 AMERICAN ENTERPRISE INSTITUTE The 2020s Tri-Service Modernization Crunch Mackenzie Eaglen with Hallie Coyne MARCH 2021 AMERICAN ENTERPRISE INSTITUTE © 2021 by the American Enterprise Institute for Public Policy Research. All rights reserved. The American Enterprise Institute (AEI) is a nonpartisan, nonprofit, 501(c)(3) educational organization and does not take institutional positions on any issues. The views expressed here are those of the author(s). Contents EXECUTIVE SUMMARY ................................................................................................ 1 INTRODUCTION ........................................................................................................ 3 Addressing the Tri-Service Spending Spike ...................................................................... 3 Why Does It Matter? ..................................................................................................... 4 What Factors Are Making the Modernization Spending Crunch Worse? ............................... 6 What Does Addressing the Modernization Crunch Mean for the US Military in the 2020s? .............................................................................................................. 15 What Went Wrong: Identifying the Causes of the 2020s Modernization Crunch ................... 16 The Shape and Size of the Tri-Service Modernization Crunch ...........................................
    [Show full text]
  • Department of Defense Edition
    Department of Defense Edition ©© 2019 2019 Market Market Connections, Connections, Inc. Inc. Table of Contents Background & Methodology…………………..………………………… 3 Demographics…………………………………………………………………… 9 Federal Environment………………………………………………………… 14 Media Results…………………………………………………………………… 20 Confidence & Marketing Impact Index……………………………… 30 Marketing Tactics……………………………………………………………… 32 Federal Media & Marketing Dashboard….………………………… 48 Background & Methodology FEDERAL MEDIA & MARKETING STUDY 2019 4 Methodology • Comprehensive respondent base o Market Connections proprietary Government Insight Panel o Third party databases o Print publications o Digital sites • Over 200 media outlets • Online survey fielded in June – August 2019 • Data weighted to ensure publications were not over- or under-represented in sample (total weighted sample size: 1,119) FEDERAL MEDIA & MARKETING STUDY 2019 5 Topics Covered Demographics Trusted sources of information • Agency/Location • Age Time spent with media • Political affiliation Media usage Job functions • Print • Over 25 job functions • Digital & social sites Washington, DC Purchase responsibility • Print, digital, broadcast • Over 40 product/service purchase categories Trade shows, webinars …and much more FEDERAL MEDIA & MARKETING STUDY 2019 6 Publications & Digital Sites Government Media Technology & Industry • Over 65 media properties • Over 20 media properties • New this year • New this year o FedSmith.com o Techwire.net o G2Xchange.com RouteFifty.com Social Media & Lifestyle o • Over 20 sites o American
    [Show full text]
  • Military Times Launches New Online Obituary Platform for IMMEDIATE RELEASE
    114 Turnpike Road, Suite 203 Westborough, MA 01581 office (508) 366-6383 fax (508) 366-6387 web www.ipublishmedia.com Military Times Launches New Online Obituary Platform FOR IMMEDIATE RELEASE Arlington, VA., March 24, 2021 — Military Times has launched a new self-service obituary platform to provide families of veterans with a free way to easily tell the story of their loved ones and their years of service. In partnership with iPublish Media Solutions and Legacy.com, the new Military Times obituary platform will offer a free, permanent online obituary of unlimited length for any veteran. Families and friends will be able to upload photos, share condolences in an online Guest Book, and announce service information. An enhanced Facebook promotion is also available for a modest fee. Obituaries can be published at obits.militarytimes.com and viewed at www.legacy.com/militarytimes. “We’re extremely proud to be able to offer this service to our readers. This is another very important way we can honor those who choose to serve in uniform and to memorialize their individual stories for family, friends and future generations,” said Andrew Tilghman, Executive Editor of Military Times. The new veteran obituary section will become an important part of the Military Times’ Military Honor channel. Other Honor channel offerings include: Salute to Veterans, Military Appreciation Month, Service Members of the Year, Honor the Fallen, and Hall of Valor special content topics. “Legacy’s mission is to help life stories live on,” said Stopher Bartol, Chief Executive Office of Legacy.com. “We’re honored to partner with the Military Times to support the military community by publishing the legacies of our treasured veterans, sharing their service with generations to come.
    [Show full text]
  • •New Rotations •Thousands More Soldiers •Why the Mission Is Changing
    WHEN UNITS GET THE NEW GOGGLES + DSC UPGRADES FOR 13 SOLDIERS SEE WHO TOPS THIS YEAR’S PROUD TO SERVE THOSE WHO SERVE™ RANKINGS NEW PACIFIC ‘SOMETHING HAS TO CHANGE’ MOM OF BABY WHO DIED AT IN-HOME CHILD DEPLOYMENTS CARE SPEAKS OUT NEW LEADER FOR TRAINING, FITNESS FIVE SOLDIERS NABBED AFTER ORDNANCE GOES MISSING 05.13.19 - 05.20.19 VOL. NO. 80 ISSUE NO. 9 •NEW ROTATIONS •THOUSANDS MORE SOLDIERS •WHY THE MISSION IS CHANGING $3.75 YOUR UNIFORM HAS A LOT OF POCKETS Banking with the Visit USAA.COM/CHECKING OUR BANK FITS IN ONE. USAA Mobile App or call 800-531-8521 USAA means United Services Automobile Association and its affiliates. Bank products provided by USAA Federal Savings Bank, Member FDIC. ©2019 USAA. 249257-0319 0513_ARM_DOM_00_001_00.indd 1 5/2/19 12:03 PM MILITARY SPOUSES: WE SALUTE YOU! 5K military spouses hired in 2018 21% of Exchange associates are military spouses 85% of Exchange associates have a military connection JOIN THE EXCHANGE FAMILY The Exchange employs more than 6,300 military spouses. The Exchange’s spouse continuity program assists military spouses in maintaining a career while supporting their spouse, often allowing them to retain their job category and benefits during moves. APPLYMYEXCHANGE.COM ONLINE FEATURED ARMYTIMES.COM/TRENDING INSIDE ALIVE AND ON VIDEO The leader of the Islamic State group, Abu Bakr al-Baghda- CONFRONTATION di, appeared for the 6 ON THE BORDER fi rst time in fi ve years U.S. SOLDIERS DISARMED in a video released BY MEXICAN TROOPS IN by the group’s TEXAS, REPORTS SAY propaganda arm.
    [Show full text]
  • January 2021
    Defense Advisory Committee on Women in the Services Articles of Interest 31 January 2021 RECRUITMENT & RETENTION 1. Navy surpasses its retention goals ― some sailors to be released early to prevent overmanning (29 Dec) Navy Times, By The Navy exceeded its retention targets for fiscal year 2020, the service announced in December — and now is working to release some sailors ahead of their contractual obligations to balance out overmanned ratings. 2. Study suggests legislation to tamp down on obesity, improve military recruiting (31 Dec) Military Times, By Meghann Myers The Defense Department spends over $1 billion a year on treatment of obesity-ralted issues, including lost productivity, according to a report by the Congressional Research Service. 3. More than 2 million women left the workforce in 2020. Why it matters and what happens next (31 Dec) ABC News, By Katie Kindelan The recession brought on by the pandemic has been called the "shecession" by economic experts because of the disproportionate impact it has had on women, both in jobs lost and in women who have left their jobs because of caretaking duties. 4. Air Force Will Employ 'Influencers' to Boost Recruitment in 2021 (4 Jan) Military.com, By Oriana Pawlyk They're not social media stars like the Kardashians, but the U.S. Air Force has its own "influencers" working to engage the next generation of airmen, according to the service's head of recruiting. 5. Space Force Senior Enlisted Advisor Talks Future of Enlisted Force (5 Jan) DoD News, By Jim Garamone As the U.S. Space Force moves into its second year, the new service will focus on developing its culture, training its personnel and creating the right balance between the enlisted and officer ranks.
    [Show full text]
  • C4ISR Journal
    • Amended Interim Designation of Agent to Receive Notification of Claimed Infringement Full Legal Name of Service Provider: Gannett Government Media Corporation Alternative Name(s) of Service Provider (including all names under which the service provider is doing business ):-"S.....e'-"'e-C:A.=t=ta=c.-h=e'-'Cd__L=i=s..,.t_________ Address of Service Provider: 6883 Commercial Drive, Springfield, VA 22159 Name of Agent Designated to Receive Notification of Claimed Infringement:_-l-M~a:..:;.:rk=E..:... ..o!;.F-=a::..:ri:.::!.s~______ Full Address of Designated Agent to which Notification Should be Sent (a P.O. Box or similar designation is not acceptable except where it is the only address that can be used in the geographic location): ___Gannett Co., Inc. 7950 Jones Branch Drive, McLean, VA 22107 _________ Telephone Number of Designated Agent:_703-854-6847________ Facsimile Number of Designated Agent:_703-854-203 _______ Email AddressofDesignatedAgent: [email protected]_____ Identify the Interim Designation to be Amended, by Service Provider Name and Filing Date, so that it may be Readily Located in the Directory Maintained by the Copyright Office: Times News Group, Inc. August 9, 2006 Typed or Printed Name and Title: _~T=-o",-d=:.od__A=-=-."'"'M=a"'-'ym'-=a=n=,-"'S'-"e-=-cr~e'""'ta=ry_'_______ Scanned DEC 1 0 2011 111111111111164355692 OCT 2 0 2011 , Alternate Names of Service Provider Alternative Name Domain Name Army Times armytimes.com Navy Times navytimes.com Marine Corps Times marinecorpstimes.com Military Times miJitarytimes.com
    [Show full text]
  • Armed Services and Government News
    Armed Services and Government News Quick Facts Publications supporting military personnel and their dependents • Provides Web-based Offering extensive coverage of the U.S. military and the federal government, Armed access to current and Services and Government News features current archived news and and archived full-text content from more information on the than 40 key military publications, including U.S. Armed Services the Army Times, Air Force Times, Navy Times and federal government and Marine Corp Times. Many of these sources are available exclusively online through this • Includes more than 40 resource, which supports active duty, reserve and retired military personnel, as well as key sources such as the their dependents. Army Times, Air Force Times, Navy Times and An essential collection serving millions worldwide Marine Corp Times, many The U.S. Armed Services comprise the third largest military in the world, with of which are available approximately 2.25 million men and women globally—including approximately 1.5 exclusively online million active duty personnel and more than 850,000 in the reserves. Armed Services through this collection and Government News meets the unique news and information needs of military personnel and their dependents by covering military and defense news, issues, • Covers military, strategies, careers and lifestyles, pay and benefits, training, law, equipment, technology and much more. government and defense news, issues, strategies, Valuable sources of military and government information careers, benefits, training In addition to the essential Army Times, Air Force Times, Navy Times and Marine Corps and much more Times, Armed Services and Government News offers current and archived articles from such sources as Armed Forces Journal and Defense News.
    [Show full text]
  • Defense Advisory Committee on Women in the Services Articles of Interest 29 March 2019
    Defense Advisory Committee on Women in the Services Articles of Interest 29 March 2019 DACOWITS IN THE NEWS 1. Report: To keep women, Pentagon needs to care for families, end sexual harassment (17 Mar) The Gazette Online, By Tom Roeder The Pentagon's advisory committee on women in uniform says the military could recruit and retain more women if leaders put an end to sexual harassment and paid more attention to families. The report issued last week by the Defense Advisory Committee on Women in the Service says the Pentagon also needs better outreach efforts to show women a realistic picture of life in the military. RECRUITMENT & RETENTION 2. Air Force's 1st female fighter pilot, Jeannie Leavitt, helped bring 'Captain Marvel' to life (8 Mar) ABC News Before Captain Marvel emerged as one of the galaxy’s biggest superheroes, she was U.S. Air Force fighter pilot, Captain Carol Danvers. That connection has given the Air Force an opportunity to reach new audiences, particularly young girls who could become the next generation of fighter pilots. 3. Stricter recruiting standards now could save DoD billions in disability payouts later: study (13 Mar) Military Times, By Tara Copp Tightening medical requirements for recruits now could eventually save DoD billions, by reducing the number of enlisted service members who end up retiring or separating early due to medical issues, a new study has found. The Rand Corp. looked at 10 policy changes DoD has made to its medical recruiting standards since 2002. 4. Go Active Guard Reserve, boost your pay and benefits? Full-time reservist program to grow (19 Mar) Air Force Times, By Stephen Losey Air Force reservists are about to get a lot more opportunities to go full time — and get the chance to receive the same pay, benefits and retirement as active-duty airmen.
    [Show full text]
  • Edit Master Title Style Click to Edit Master Subtitle Style
    Click to edit Master title style Click to edit Master subtitle style © 2019 Market Connections, Inc. Background and Methodology FEDERAL MEDIA & MARKETING STUDY 2019 3 Methodology • Comprehensive respondent base o Market Connections proprietary Government Insight Panel o Third-party databases o Print publications o Digital sites • Over 200 media outlets • Online survey fielded in Summer 2019 • Data weighted to ensure publications were not over- or under-represented in sample • Total weighted sample size: approximately 2,800 @mkt_connections #FMMS2019 FEDERAL MEDIA & MARKETING STUDY 2019 4 Topics Covered Demographics Trusted sources of information • Agency/Location • Age Time spent with media • Political affiliation Media usage Job functions • Print • Over 25 job functions • Digital & social sites Washington, DC Purchase responsibility • Print, digital, broadcast • Over 40 product/service purchase categories Trade shows, webinars …and much more @mkt_connections #FMMS2019 FEDERAL MEDIA & MARKETING STUDY 2019 5 Publications & Digital Sites Government Media Technology & Industry • Over 65 media properties • Over 20 media properties • New this year • New this year o FedSmith.com o Techwire.net o G2Xchange.com Social Media & Lifestyle o RouteFifty.com • o American City and County Over 20 sites o Governing o Government Technology Business & News Media • Over 30 media properties • New this year o ESPN.com @mkt_connections #FMMS2019 FEDERAL MEDIA & MARKETING STUDY 2019 6 WASHINGTON DC METRO AREA Local Media: Print, Broadcast and Digital • 20 AM/FM
    [Show full text]
  • Military & Government Collection
    Military & Government Collection Magazines and Journals 474 = Total number of journals & magazines indexed and abstracted (243 are peer-reviewed ) 281 = Total number of journals & magazines in full text (119 are peer-reviewed ) *Titles with 'Coming Soon' in the Availability column indicate that this publication was recently added to the database and therefore few or no articles are currently available. If the ‡ symbol is present, it indicates that 10% or more of the articles from this publication may not contain full text because the publisher is not the rights holder. Please Note: Publications included on this database are subject to change without notice due to contractual agreements with publishers. Coverage dates shown are the intended dates only and may not yet match those on the product. The numbers given at the top of this list reflect all titles, active and ceased. All coverage is cumulative. Due to third party ownership of full text, EBSCO Information Services is dependent on publisher publication schedules (and in some cases embargo periods) in order to produce full text on its products. Source Type ISSN Publication Name Publisher Indexing and Indexing and Full Text Full Text Full Text Peer- PDF Image Abstracting Abstracting Start Stop Delay Review Images QuickVie Start Stop (Months) ed (full w page) Magazine 0882-9365 AAHS Journal American Aviation Historical Society 03/01/2003 12/31/2018 Academic Journal 1802-2308 Advances in Military Technology Advances in Military Technology 04/01/2011 04/01/2011 Y Y Magazine 0740-722X Aerospace
    [Show full text]