West Midlandswww.iod.com Summer 2017 Businesses ‘not ready’ for new data regulations

Energy man Ian is judges’ choice Director CPD courses Life in the freezer for and workshops Aspiring Leaders

After the political chaos, business CONTACTS needs a pause to catch its breath IoD West Midlands: The Library of Birmingham, Centenary Square, Birmingham B1 2ND Dr Jason Wouhra OBE t: 0121 643 7801 Chairman, Chairman: Dr Jason Wouhra OBE IoD West Midlands e: [email protected] t: 0121 359 2199

As many members will have read in the media, at incubator for future talent. Regional Director/Editor: the end of June I received an OBE in the Queen’s Well done to all our winners: I look forward to Calum Nisbet Birthday Honours list – a truly humbling award following their progress when they go on to e: [email protected] that took me completely by surprise. represent the West Midlands in the national IoD t: 0121 643 7801 I found out about it around a month before awards, in London later this year. Regional Events Manager/ the official release of recipients and it was a tough One of the hallmarks of our awards is the Content Editor: task to keep it quiet from friends and associates ‘trophy’ we give our winners. In recent years Sue Hurrell – I’m not normally great at keeping big surprises! these have been works of art created for us by e: [email protected] – but I managed it, mainly thanks to my wife students at the University of Wolverhampton. t: 0121 643 1868 keeping a keen eye on me! This year each winner received a bespoke, I like to think the award is a recognition not hand-rendered illustration representing the work only of my work but that of the many people who and achievements of their individual business, The Institute of Directors West Midlands membership magazine is published on have assisted me along the way – whether it is at designed for us by art student Emily Cooksey. behalf of the IoD by: East End Foods, at the IoD, at the Library of They were really impressive, a far more personal Birmingham or any of the other community and keepsake of the day for the winner and a piece of Chamber Media Services, voluntary groups where I’ve helped out in recent art that I’m sure will adorn boardrooms for years 4 Hilton Road, Bramhall, Stockport, years. to come. Cheshire SK7 3AG. What was doubly surprising was the sheer volume of calls and texts I’ve received from So that’s a good, positive start to this issue... Advertising sales: well-wishers congratulating me. To all those who and now, the less so positive. After calling a Colin Regan got in touch, many thanks. General Election she didn’t need to call, Theresa t: 01925 879830 / 07871 444922 May has clearly weakened not only her position e: [email protected] I was able to hand over awards as well as but the confidence of the business community. receive them last month, at the IoD West Coming after last year’s shock EU referendum Production enquiries: Rob Beswick, Midlands Director of the Year awards. These result, what business has been crying out for is a t: 0161 426 7957 awards are always a high point in the IoD period of stability – but that is clearly something e: [email protected] calendar and it was great to meet our finalists we are not going to get. Instead we have a weak and congratulate the winners. I rarely leave any Government that is likely to be easily buffeted by event feeling quite so inspired as I do after this events, with rumours already of major U-turns Please note... breakfast event: it really is an invigorating way to and policy changes. It’s a disastrous turn of start the day. events just when what the country really needed Although every effort is made to ensure I know I seem to say this every year, but the a strong Government to lead the Brexit the accuracy of material contained within this magazine, neither the IoD standard just gets better and better, with some negotiations. nor Chamber Media Services can stunning evidence of inspiring leadership on Looking back on recent events I doubt if we’ve accept any responsibility for omissions display. rarely known such turbulent political times. or inaccuracies in its editorial or It was great to meet our overall winner, Ian Starting with Brexit, then Trump in America, advertising content. Graves from National Grid, and hear how he has then the General Election... add to that an gone about leading his team to great heights in unprecedented wave of horror stories, from The views expressed in this publication the energy sector. The judging panel was terror attacks in Manchester and London, are not necessarily those of the IoD. particularly impressed with how he had countless others overseas, and the Grenfell Tower The carriage of adverts in this transformed the culture and business dynamism tragedy. It makes grim reading, doesn’t it. publication does not constitute an of the operation in such a short space of time – So what can the business community take endorsement of the products or developing a new, young team and creating an from this, and how do we move forward? services advertised. Continued on page 4 All articles within this publication are copyright IoD West Midlands. Editorial IoD West Midlands Patrons consent must be obtained before any are reproduced either in printed form or electronically.

Cover picture: Ian Graves, Director of European Development, National Grid receiving his overall Director of the Year award from Peter Maskell, Chief Executive, BHSF

IoD West Midlands Summer 2017 | 03 News

When I look at the negotiating team put forward to represent the UK, I ask myself, ‘who’s there batting for business?’ Are a group of career politicians and civil servants the best people to represent the interests of the business world?

in which all our organisations can flourish. Brexit negotiations continue at a pace; we need Business Perhaps his tenure as Mayor can be the start answers, and quickly. of that period of stability we all crave. It will So when I glance at the negotiating team put needs chance certainly be welcome, I’m sure, to have more forward to represent the UK, I ask myself, localised control of key projects rather than ‘who’s there batting for business?’ Are a group to catch having them overseen from London. of career politicians and civil servants the best people to represent the interests of the business There are other issues that are pressing, world? its breath however. The recent move by Theresa May to Wouldn’t it be great if the UK Government reassure European migrants to the UK that had reached out to all sections of the Continued from page 3 they have a home here is to be welcomed, community – political, economic and social – though whether it will be enough to satisfy the and pulled together a truly unifying team that The simple answer is we have to put the European end of the negotiations is unclear. worked for the good of UK plc and understood political chaos behind us, focus on our What is clear is the impact Brexit has had on all the issues at stake, not just the narrow businesses and be confident. Yes, the road map the numbers of working migrants arriving political ones. I’m afraid I don’t see much sign ahead is unsettled but we cannot just give up here: there has been a sharp fall, and a rise in of that unifying team at present. on growth, drop investment plans and hunker those leaving. Is this is a worry? While it down in the hope that the bad tidings will blow satisfies some of the complaints of the Leave I am concerned that divides are growing in over. We can make our own future; we can campaign, at what cost is it to those businesses our community. Some of the policies put grow, develop new products, innovate and that rely on temporary workers to handle forward in the General Election – by all parties succeed. The business community in the UK – short-lived demand – I’m thinking of the – would have widened these fissures. That is and in this region in particular – is known for agriculture industry in particular here. Will not the way forward. its resilience and ability to bounce back after Brexit stop the influx of workers... and if it What is needed is a sensible approach that setbacks. Let’s show that attitude now and set does, who will take their place? finds the right balance between employers and ourselves ambitious targets. Here is an example of how the EU has very employees. It calls for the right landscape – and much become a part of the fabric of our I’m thinking particularly about taxation here One of the other elections that have taken society. Companies large and small are used to – in which businesses can flourish, while place recently saw Andy Street returned as the trading with Europe, and welcoming its people. ensuring that employees are treated fairly. Zero first regional Mayor for the West Midlands. A local company such as Jaguar Land Rover hours contracts may have a role to play, Andy is a ‘proper’ businessman and has hundreds of supply chain deals in place temporarily, in some businesses, but when you understands what makes business tick. His that criss-cross the UK and EU: if future hear about firms employing people on them for arrival brings more funding for the region and business is conducted through tariffs and months at a time, you have to question whether hopefully, by working across political and quotas, how will that impact on such an iconic that is fair. county/city boundaries, the business global manufacturer? community can help him create the landscape It is issues such as these that demand the So, definitely a period of light and shade. Yes, there are positives to enjoy, both personal and professional, but challenges seem to lie “Wouldn’t it be great if the UK Government reached out around every corner. So here’s my plea for the next three months, until our Autumn issue: no to all sections of the community – political, economic more political coups, no more elections and a and social – and pulled together a truly unifying team little bit more humility from our politicians, combined with a greater acceptance that that worked for the good of UK plc...” consensus thinking is the best way forward. 04 | IoD West Midlands Summer 2017 New business festival heading to region

An exciting new business festival is heading to Coventry & Warwickshire in November. Running from November 20-December 1, the Coventry & Warwickshire Business Festival will be a fortnight of business events put on by local organisations, highlighting the region as a centre for knowledge, commerce, culture and innovation and a The IoD offices in the Midlands Engine region are delighted to fantastic area for new companies to invest. Events – support the SME2017 exhibition and conference, taking place including exhibitions, workshops and seminars – will in October. It is designed to help Midlands business leaders provide opportunities for local businesses to interact, develop and execute their strategies for growth. engage, promote, support, learn, discuss and grow. Learn and benefit from the expert knowledge from the 105 Topics could include how to develop or source new speakers. Find the right people to help you achieve growth supply chains, spot cross-selling opportunities, from the 150 exhibitors and network with the thousands of exporting or breaking into new markets. The Festival is other business leaders. expected to draw between 5,000-7,500 visitors, with It will help you become a ‘Smart SME’, with sector focuses around 50-75 seminars and other events organised. on key areas including finance, funding, marketing, IT, The IoD will be involved, tapping into the skills and accounting and outsourcing. Organisers expect visitors to knowledge of our members. If you would like to come from across the business spectrum, but with particular organise and host an event, provide a venue during the interest already shown by the manufacturing and festival or champion a specific sector, then contact IoD construction sectors, professional, scientific and technical and Coventry & Warwickshire Committee Member, wholesale and retail trade. Anne-Marie Stanton, at [email protected]. To claim your free ticket, please visit www.sme2017.co.uk

Get ready for the big data shake up

Is your business ready for a major shake-up in the Data Protection Act, and it is easier to Calum Nisbet with Sian Scholes and data regulations? The General Data Protection define the point when breach occurs. More Paul Bird of Axiom Cyber Intelligence Regulation (GDPR) will be introduced on May responsibility is placed on the data controller 25 next year, and will have a big impact on all and processor of data and full control is firmly businesses. The regulations replace the existing with the owner of the data. data protection framework under the EU Data Protection Directive and are aimed at bringing n Protecting Personal Information digital accountability to Europe. The scope of GDPR is set to ensure that all Many business owners are concerned over personal information is processed lawfully, what they mean, how they will change things fairly and in a transparent manner in relation to and who will be affected. Despite Brexit, this individuals; it will only be collected for legislation will affect UK businesses as the UK specified, explicit and legitimate purposes and will still be part of the EU at the time the not further processed in a manner that is start; this establishes that you have the technical legislation comes in to force. Once the UK incompatible with those purposes. measures in place to ensure compliance with leaves the EU, compliance will still be necessary aspects of protecting personal data. to trade with companies within EU member n Data on Loan Crucially, failing to comply will bring states. The GDPR modernises and simplifies To understand the principles behind GDPR, substantial fines. Penalties for a data breach will data protection for international business by you need to consider that any data that you reach an upper limit of €20 million or four per unifying regulations within the EU, and to give hold has been loaned to you by the owner, and cent or annual global turnover– whichever is control back to citizens over personal data. they are in control of who has it and what they higher. It applies to all companies that collect and do with it. Consent must be freely given for the Penalties for a breach of policy will reach an process personal data. It is the first global data use of any personal data and the use for this upper limit of €10 million or two per cent or protection law with time specific breach must be made clear. You need clear explicit annual global turnover – whichever is higher. notification guidelines, and potential hefty consent – people have to OPT IN rather than Such penalties bring with them a threat of sanctions for non-compliance. Some key assume consent is given unless they opt out insolvency. themes of this complex legislation: n What do we do about it? n For more details contact Axiom Cyber n Data Responsibility Dependent on the size of your organisation, Intelligence on 0333 355 8553 or see Overall, the scope of GDPR is greater than Cyber Essentials or ISO27001 is a great place to www.axiomci.co.uk

IoD West Midlands Summer 2017 | 05 News

IoD keeps Government pressed to wheel of an over-arching industrial strategy

The concept of Government strategies to across the country has been a focus on the need to drive industry might sound like a return upgrade Britain’s skills base and our infrastructure. to the bad old days of the 1970s but in this The first has been thrown into sharp relief, of course, by the decision to leave the European Union. With era, the IoD sees the need for one to help uncertainty surrounding what our immigration system promote growth, says Andy Sylvester might like post-Brexit, business leaders are increasingly concerned that they may not have the necessary skilled The famous post-modern phrase ‘all that is solid melts workers from abroad while we ‘upskill’ our young people into air’ seems apposite now to British politics, with the today. Thus, a clear focus from the meeting was to ensure hung Parliament election result bringing huge that we do more to prepare the next generation for the uncertainty to Westminster. On everything from Brexit 21st century. to the future of grammar schools, uncertainty rules the Everything from better quality careers advice to day. compulsory work experience, to business becoming One thing we can be relatively sure of, however, is that more closely aligned with the academic world were the Government will continue to work towards an proposed as solutions – but all agreed a radical ‘Industrial Strategy’ in the years to come. To that end, it’s shake-up of the curriculum, emphasising soft useful that the IoD brought together business leaders skills as much as technical skills, was crucial. from across the West Midlands earlier this year to Meanwhile, when it comes to investment explore what would work best for the economy across the in the future, numerous attendees cited the region. importance of infrastructure. While Unsurprisingly, the term ‘industrial strategy’ itself sets unsurprisingly there remains a degree of business alarms ringing. The phrase reminds people, of appetite for major projects like HS2 to go course, of the bad old days of British Leyland and ahead, members queried whether or not the widespread nationalisation. Nobody wants to go back to current plans for new stations and links with those days. regional transport were up to scratch. But Governments have for a long time set out Further, when it came to infrastructure, one member industrial strategies that attempt to navigate the line raised the point that often smaller-scale, quicker between state-led investment and economic intervention. upgrades – such as building new roundabouts, or ‘final The former Chancellor, for instance, put significant mile’ construction of roads – could lead to more houses chunks of cash into the development of graphene in the being built and would be a better way of spending what North West. The inclusion of so-called sector deals, a remains a finite supply of cash. focus on research and innovation, and scientific Other ideas – from investing in greater collaboration development in the Green Paper issued by Government between universities and research parks – flowed, and suggests that there is a desire to build on previous fed in to the IoD’s response to the Government’s successes, rather than returning to those 1970s Industrial Strategy document. programmes. Andy Sylvester is the IoD’s Head of Campaigns The overarching theme that has come out of meetings and Deputy Director of Policy

Home-from-home comforts at Newbury Manor A £1m development to add 12 new beds and additional ‘home-from-home comforts’ to an Oldbury care centre has been officially opened, taking the bed capacity of Newbury Manor in Newbury Lane up to 56, creating 20 new jobs. The new wing also includes two extra lounges – one a quiet area – a TV leisure suite with Wi-Fi, a hairdressing and beauty salon, landscaped garden and additional outdoor seating areas and landscaping within the grounds. “All our bedrooms are en-suite,” said care home manager Diane Williams, “and we believe the additions to this purpose-built facility offers home-from- home comforts where our residents can watch streamed films on our smart Home manager Dianne Williams, Jonathan Ward, TV, keep in touch with family and friends through Skype, get a proper beauty Natwest relationship manager, Neena Gill, West make-over and relax in our lounges and garden terraces.” Midlands MEP, who conducted the official opening, An open day on June 9 helped “to get the message out there that owner Shindar Chall and the Newbury Manor team compassionate and high quality care still exists,” added Mrs Williams.

06 | IoD West Midlands Summer 2017 ART celebrates 20 years Don’t fall foul to the in the heart of pension IHT trap Birmingham business In some cases, it’s accepted wisdom that Inheritance Tax (IHT) does not apply to pensions plans because they are ART Business Loans (ART), one of the UK’s first community typically held in trust and are considered outside of the development finance institutions, set up to lend to businesses member’s estate. However, there may be instances unable to access finance from the banks, celebrated its 20th where the distribution of benefits (after the member’s birthday in June. death) can be treated by HMRC as ‘transfers of value’ “As a social enterprise, established as a mutual society, ART’s and hence subject to IHT, warns Bellpenny Employee primary objective was, and remains, to support access to Benefits Consultant, Anthony Palmer. appropriate finance for business and the creation or preservation of local jobs for local people,” says Steve Walker, From being regarded as restrictive and unattractive Chief Executive of ART since before its launch. in a number of ways, pensions suddenly became “We were set up as a result of a report from a commission considerably more appealing following ex-Chancellor George Osborne’s chaired by the late Sir Adrian Cadbury, who became ART’s first revolutionary Budget in March 2014. Chairman. One of the major areas the commission looked at Not only did Osborne abolish the requirement for members of money was access to finance for people and communities who were purchase pension schemes to purchase often poor-value annuities, he also finding it increasingly difficult to engage with the banks. made it possible for pension funds to be left within a pensions wrapper Strictly speaking we lend in addition to the banks – only if they indefinitely following the death of the original policy holder, which can be can’t help and often lending alongside them as part of a package drawn on by subsequent generations of beneficiaries for as long as the funds of finance. However, we are now considered to be a part of the last, all of which should remain free from IHT. ‘alternative finance’ market, which has grown substantially over As a consequence there is potentially a big incentive for earners, the past 20 years and includes peer-to-peer lenders and crowd particularly those who are ‘asset rich’ to review their existing money funders.” purchase pension plans, to ensure they can accommodate all of the new Steve says that the banks were starting to move away from flexibilities and to make extra contributions to top up their pension plans funding for small businesses, and particularly micro businesses where they can. with up to 10 employees, in 1997 when ART first opened its Furthermore, many people have also chosen to transfer their deferred doors as Aston Reinvestment Trust – based in Aston but ‘defined benefit’ pensions, (which do not provide the same pension lending across inner city Birmingham. That trend became freedoms) into flexible money purchase arrangements with one of the exacerbated after the credit crunch of 2008, so that ART – and principle aims being to enhance the death benefits available. For example, lenders like it – are needed now more than ever. the member’s defined benefit pension scheme might only offer a 50 per cent “Banks are still the largest lender to small businesses by total spouse’s pension on death, plus a return of their own contributions, whereas value,” says Steve, “but they are no longer the first port of call a receiving personal pension will give the member’s beneficiaries full access for many small or start-up businesses. The banks can’t make to their total pension fund. enough of a return at that end of the market, because the loans From an IHT perspective, this is all well and good if the member is in required are smaller and the risk is higher. Our average loan good health at the time the pension transfer is made, or the extra pension size is £35,000 – a sum which it is particularly challenging to contributions are paid, but it might not be the case if they were to be in get elsewhere, even from the newer peer-to-peer lenders.” poor health. If the member were to die within two years of the date the Based at Innovation Birmingham Campus in Aston, ART transaction was completed, HMRC could regard the transaction as a loss to now lends across the West Midlands, offering £10,000 to the transferor’s estate by virtue of section 3(1) IHTA 1984*. £150,000 to businesses unable to access any or all of the finance This is an extremely complex area of tax law which could hold serious they need from the banks. implications, particularly where a large transfer value is paid from a defined Since June 1997 ART has lent over £21m to more than 900 benefit pension scheme, as the deemed loss to the transferor’s estate could local businesses, which as a result have been able to create or be substantial. Furthermore, the normal IHT exemption between spouses preserve over 7,000 jobs. Borrowers have come from diverse would not apply. market sectors and used the loans for a variety of business Whilst the legislation has recently been examined by the courts in Mrs purposes, including to support cashflow. Staveley deceased ((2017) UKUT 0004 (TCC)), the facts of the case were “We have grown significantly over the past three years as unusual. Therefore, we will have to wait until a more representative case is demand for loans has increased,” says Steve. “So while we reflect brought to tribunal before the situation is clarified. on what we have achieved over the past 20 years – enabling viable businesses that couldn’t get vital finance from elsewhere * Section 3(1) of IHTA 1984 defines a transfer of value as “a disposition made by a to survive, thrive and grow – we are also looking ahead, seeking person (the transferor) as a result of which the value of his estate immediately after the disposition is less than it would be but for the disposition; and the amount by which it is additional funding and considering how we can continue to less is the value transferred by the transfer”. best serve the local economy in the years to come. “We have money to lend now and urge businesses in need of a loan to get in touch.” To learn more about the potential IHT consequences See www.artbusinessloans.co.uk or call ART on of pension transfers, contact Bellpenny Corporate 0121 359 2444. on 0345 475 7500 or [email protected]. • The Art of Business Finance: a special IoD feature – see pages 20-21

IoD West Midlands Summer 2017 | 07 Events report: Aspiring Leaders

The IoD’s inaugural Aspiring Leaders event at the Library of Birmingham saw the audience enthralled by the stories of Major Sandy Hennis and Captain Lou Rudd (right), who have organised separate arduous crossings of the ice-bound continent. Here, a report on Captain Rudd’s crossing; next issue, a report on Major Hennis’ proposed journey.

SPEAR 17 – South Pole Expedition Army Reservists 2017

The Library of Birmingham had never felt quite so chilly as Captain Lou Rudd opened the IoD Aspiring Leaders event with a captivating account of his team’s 1,100-mile full coast-to- coast traverse of Antarctica, a feat that had never before achieved by a British team. The event was further enlivened by a fascinating photographic display dedicated to Shackleton’s ill-fated expedition of 1914. Captain Rudd’s trip was dedicated to Lt Col Henry Worsley MBE who sadly lost his life in 2016 while attempting a solo unsupported full traverse of Antarctica, falling just 110 miles short of reaching his goal. Lou had completed Into the freezer: an 800-mile trek to the South Pole with Henry in 2011, which provided a number of learning points for the preparation of this adventure. army reservists After rigorous selection, Lou ended up with a team of five motivated and fit Army reservists to trek with him. They were all Polar novices – indeed, some had never been on skis before – take on ultimate but were chosen not for any particular experience, but rather their selection was based on attitude, determination and strength of Antarctica challenge mind. “One of the biggest challenges for Polar expeditions has always been team dynamics. If we were going to make it, we needed to work clipping in and setting off again. out into the wilderness on the next leg, a seamlessly together,” he said. Temperatures started at around a 400-mile journey out across the polar plateau Two years of intensive planning, preparation ‘comfortable’ -20c but dropped into the -30s as and across the infamous Titan Dome. and training later, the team of six headed to they gained altitude. They started at sea level Temperatures now averaged -45c and katabatic southern Chile where it took them four solid and had climbed to 9,300ft by the time they winds hammered them daily. days just to prepare their 80 days of freeze-dried reached the South Pole 40 days later, on After a very challenging 16 days of hard slog food per man. Once the pulks (sleds) were fully Christmas Day. they eventually reached the top of the packed they weighed in at over 120kg per man, While at the Pole they conducted medical Transantarctic mountains on the far side of the a heavy weight to haul across the most assessments and measured weight loss – they continent. This was the point where Lt Col inhospitable environment on the planet. had all lost on average around 16kg, having Henry Worsley had ground to a halt and was a Finally, on November 16, the weather gods been burning around 10,000 calories a day very poignant time for the team. Scaling a were kind and they were flown to their start while only consuming 6,500. With great nearby mountain peak, they conducted a point on the coastline of Antarctica at Hercules sadness, it was decided that one of the team memorial service in his honour, rounded off Inlet. The first leg was a 730-mile ski to the members was in a dangerously weak state and with a tot of whisky and one of Henry’s South Pole and the team needed to crack it in could not continue with the expedition. favourite cigars … although lighting it in a good time to have any chance of completing the On December 28 the remaining five headed howling gale at -53c was a challenge. full traverse. Having covered over 1,000 miles in nine They quickly settled into a routine of skiing weeks they had hoped that the 90 mile descent for up to 10 hours a day, in single file and “Temperatures started at would be a straight forward finish to the changing over the lead man every 70 minutes. a ‘comfortable’ -20c but journey. However, the glacier proved to be a Slick routines became essential to making good jumbled mass of disturbed ice, crevasses and daily mileage. Breaks were reduced to the dropped into the -30s as moraine. Skis were swapped for crampons and minimum – enough to grab a drink and some they gained altitude...” suddenly the pulks became out of control – food, and swap over the lead man before accelerating downhill on the slightest gradient

08 | IoD West Midlands Summer 2017 Major Sandy’s team ready for the off

Major Sandy Hennis is one of five British women who are aiming to become the first all-female team to ski coast to coast across Antarctica in November 2017. We will report on Lt Con Stuart Hitchman, Col Richard Maybery, Brigadier Robin her presentation on ‘preparing to Anderton-Brown and Lt Col Richard Jones cross Antarctica’ in our Autumn issue. to smash into the backs of the legs of the unwary “Across the infamous Titan Our sincere thanks go to Lt Col and wipe them out. The team were falling into Richard Jones and Brigadier Rob snow-covered hidden crevasses up to 20 times a Dome temperatures averaged Anderton-Brown of 11th Signal & day and regularly having to send out recce patrols -45C and katabatic winds West Midlands Brigade for helping to try and find a safe route through. The utmost hammered them daily...” bring this event together. patience and perseverance was required to navigate this alien-like terrain. late Lt Col Henry Worsley MBE as well as raising If you would like to learn about But, in the words of the great Polar explorer well over £50k for the Army’s national charity, Army Teambuilding events, please let Shackleton, ‘through endurance we conquer’, and ABF The Soldiers’ Charity. the IoD West Midlands head office after 68 punishing days, the somewhat battered • Captain Rudd is still fundraising for this know and we will make an and bruised team emerged out of the mouth of incredible cause so if you have been introduction. the glacier and onto the Ross Ice Shelf. inspired by their journey please see the The expedition served as a fitting tribute to the Justgiving Page on www.spear17.org.

IoD West Midlands Summer 2017 | 09 Financial matters

Bridging finance tips for business

Mark Finucane, regional development director for the Midlands at Together, explains how businesses are increasingly using bridging finance

Demand for bridging loans is soaring, necessary. The short-term finance can then be To deliver stop-gap funding according to the Association of Short Term repaid and the business finance restructured Sometimes, even with plans for long-term Lenders (ASTL). The latest figures, compiled once the new management team is in place. funding underway, the need for temporary from its bridging lender members, showed that finance crops up in the interim. Bridging the value of applications for bridging loans To provide funds for relocation finance can be a quick solution that keeps other increased by 13.9 per cent in Q1 2017, A bridging loan can be ideal for businesses cash flow and overdraft facilities freed up for compared to the previous quarter; up 123 per that are looking to relocate, securing the chosen the day-to-day running costs. cent on the same quarter in 2016. property and also helping with the associated Our figures at Together would affirm this, costs, such as removals, furniture and IT. To clear urgent bills with annual bridging lending for 2016 at £626.4 Such a loan may also save the company from Although the business may have an intended million and continued growing demand. dipping into their own cash reserves to fund the outlook of how to structure its debt in the Historically, bridging loans have mostly been move, and they can pay back the money when long-term, sometimes it can be difficult to used for property; often to repair broken chains the relocation is complete and the business forecast a shortfall. So when it comes to clearing or to purchase property quickly. However, starts to reap the benefits. a bill, such as tax or business rates, more often increasingly SMEs are turning to this flexible than not, finance is needed quickly and can be form of finance to raise capital for a much wider To acquire commercial premises vital in maintaining operations. variety of purposes. Often, bridging finance comes into play in Here are a few tips on how businesses can situations where mainstream lenders are unable To refinance existing debts make the most of short-term finance. to meet the necessary timescales. When a Refinancing can help small businesses by property purchase requires a quick completion, consolidating existing debts into one and To seize an investment opportunity for example, this kind of fast and flexible making them easier to manage. Often, Time is of the essence when it comes to funding can secure the chosen premises, which refinancing can help businesses to pay off commercial deals, and often funding is needed can then be refinanced for the longer-term creditors and maintain relationships with key fast; whether it’s to buy into a new venture, or knowing the space has been secured. suppliers, which can be crucial for the acquire another business. Bridging loans can be company’s reputation. arranged in extremely tight timescales, To release cash-flow sometimes a matter of days, which is hard to Bridging finance can also be a great way of beat with more traditional forms of funding. creating cash-flow by releasing equity; often To find out more about how bridging against a residential property. This can be finance could help your business visit To expand business operations particularly popular with start-ups that may www.togethermoney.com, call A business looking to expand may need to struggle to get long-term finance until their Mark on 0121 396 1478 or email purchase more vehicles or specialised business is fully-established. [email protected] equipment, for example, in order to access new markets or regions. In such cases, bridging finance can often provide the funding needed much more quickly than other avenues, to help get growth plans off the ground. When “opportunities To refurbish office or retail space A bridging loan can be an ideal solution for arise for a refurbishing office or retail space owned by the buyout, funds company, as typically it will be repaid when the premises are remortgaged following the uplift are often in value. From light refurbishment which is needed fast to mainly aesthetic, to major redevelopment, close the deal bridging finance can be arranged to suit projects of all sizes. and avoid negotiations To facilitate a management buyout being drawn When opportunities arise for a buyout, funds are often needed fast to close the deal and avoid out longer than negotiations being drawn out longer than necessary. 20 | IoD West Midlands Summer 2017 “ Director of the Year Awards ‘Energy man’ is judges’ choice as Director of Year

National Grid’s Ian Graves lands top award as IoD pays tribute to BHSF’s Peter Maskell over 50 years’ service to business and community

Ian Graves, director in charge of European incubator of future talent that would serve the Business Development at the National Grid, National Grid well into the future. has been named the IoD West Midlands In addition, they noted that Ian reflected the Director of the Year. IoD’s ethos of strong corporate governance, The judging panel was blown away with his ensuring health and safety standards were the passion, drive, vision, grasp of innovation and highest in the sector and that the company – appropriately – sheer energy as he emerged as matched its stated goals on corporate social their overwhelming choice. responsibility. They were particularly impressed by his Ian paid tribute to his team who were, he work in securing a major joint venture with said, responsible for the remarkable growth French energy supplier RTE, which will deliver achieved by the National Grid’s business 10000MW of electrical capacity as part of an development arm, which was generating strong £800m electricity interconnector project. profits for the energy supplier. ‘Always putting clients first – our winner has The awards breakfast, held at Warwickshire led by example from day one and this company County Cricket’s Edgbaston Stadium, also saw has demonstrated strong growth year on year the IoD mark the contribution of Peter Maskell, as a result. Despite the recession affecting some chief executive of BHSF Group, who retires this of its key client sectors, opportunities were August. Peter received the Chairman’s Award sought elsewhere and investment in its people, from the IoD’s Dr Jason Wouhra OBE, who technology and innovation continues to fuel its praised his remarkable contribution to the West progress,’ the judges’ citation read. Midlands business sector over a 54-year career. A personal commitment to ‘giving Peter has, said Jason, enjoyed remarkable something back to the community’ also business success, at the same time developing Above, all the winners at the awards. resonated throughout this organisation as a an outstanding management team around him Right, Dr Jason Wouhra OBE presents the result – and his commitment to his young to secure its continued growth. Chairman’s Award to Peter Maskell. Far team’s career development was creating an Continued on page 14 right, Synectics Solutions’ Carol Shanahan receives the CSR award from category sponsor Ian Hill of Corinthian Event sponsors and supporters All photographs by Richard Nelmes.

BENTLEY BIRMINGHAM

12 | IoD West Midlands Summer 2017 IoD West Midlands Summer 2017 | 13 Director of the Year Awards

Continued from page 12 Peter, Jason said, joined BHSF as Chief Executive in 1999 and since then has overseen the growth of the business, turning it from a provincial not-for-profit health insurer to a health and wellbeing business with national reach, turning over £43m. Starting with a team of 48 staff – and three PCs – he now has over 260 employees ... and a fully computerised office! Jason also praised his strong commitment to West Midlands’ life: “Peter has always believed that successful businesses should put something back into society, which is evident from the number of corporate social responsibility projects delivered by the firm, which Peter very much leads from the front. Locally, BHSF has supported THSH, the CBSO, Marie Curie Cancer Care, Acorns Children’s Hospice, St Basils, The Ladywood Project, Alzheimers Society, The Rathbone Society, a number of schools and many more organisations. On their behalf, I thank you.” Jason also noted that Peter was former winner of the Director of the Year award, in 2012, and has encouraged a number of his executive team to continue their professional development with the IoD and become Chartered Directors. Ian Graves with John Kirk, Ian Graves was also named Director of the Year in the Large University of Wolverhampton Company category, while Daniel Wilson of PSL and Andy Wilkinson of OWB were named Directors of the Year in the Medium-Sized Business and Small Business categories respectively. There was a double win for the family team behind Synectics Solutions. Carol Shanahan was named Director of the Year for her unwavering commitment to the company’s Corporate Social Responsibility policies, while her daughter, Kate Beardmore, was named the Family Business Director of the Year. The IoD’s Young Director of the Year was Ahmed Farooq, Wesleyan, while the Not-for Profit Award was won by Marie Bawden of Castel Forma, a charity which provides specialist care to patients with a range of neurological conditions. Finally, Dean Kavanagh was named the West Midlands Non- Executive Director of the Year for his voluntary work with the Romero Catholic Academy. Kate Beardmore of Synectics Below, Dan Wilson of PSL receives his award from Solutions Stephen Newman, Smith Cooper with Ray Abercromby, Smith & Williamson

Andy Wilkinson, OWB Creative Communications, with Emma Deering, Qatar Airways

14 | IoD West Midlands Summer 2017 Ahmed Farooq, Wesleyan, with Peter Swales, Bentley Birmingham Marie Bawden, Castel Forma, with Peter Dean Kavanagh Maskell of BHSF and Toby Woodward, Moneycorp

Event host Mike Venables

A lively atmosphere, an inspiring event

IoD regional director Calum Nisbet

IoD’s Sue Hurrell tries out one of the IoD West Midlands Summer 2017 | 15 cars on display Business advice / Exporting

Using a Sale to Scale Tips on how to grow through merger or acquisition

If you’re looking to accelerate growth, acquisition could be the answer, but it’s not right for every business. With the right planning and support, acquisitions present an enticing opportunity to fast track expansion. A poorly managed acquisition, however, can destroy value far faster than it creates it. Smith & Williamson, the accountancy, investment management and tax group, look at the risks and rewards of choosing M&A as a scale-up strategy.

Identify your needs strategic targeting, due diligence, a strong vision attitude can still prevail, to the detriment of A successful scale-up acquisition is almost for growth and a cohesive post-merger your business growth. always driven by a requirement within the convergence plan. Address this when choosing your target. business. Acquisition can allow you to access A successful acquisition brings together two Once the acquisition is underway, be sure to new markets or capture the skills needed to take compatible businesses. Buy a business you don’t communicate your corporate vision effectively your business to the next level. But is it the right understand, for example where the sector or and promote collaboration across the board. option for you? culture is new, and you could be facing an If your business is facing a challenge, then uphill battle when it comes to post-merger Technology and data identify the problem and take time to discover management. Technological compatibility can be a problem what needs to be done to fix it. If external for business combinations. Many businesses acquisition can offer a solution, then find it and 2+2=5 discover post-merger that the two systems are buy it. Once you’ve found your target and identified unable to communicate effectively. If the problem is internal, an acquisition will how the two businesses can work together in a Consider IT when selecting your targets as only exacerbate the issue. broader sense, focus on how you can create real well as during the due diligence process. Acquisitions, while rewarding, put pressure synergy post-acquisition. The more you can Post-merger, make sure any transference is on your business and your senior team: can plan in advance, the better. managed quickly and efficiently for best results. both take the strain? Culture Funding the transaction Choosing the right target Integration between leadership and staff in Work to come up with a funding structure Not all acquisitions succeed. Those that go on the acquired company and the purchaser won’t that is realistic on deal costs, optimises tax relief to create additional value tend to follow a always come naturally. on acquisition costs, and integrates well with blueprint for acquisition success, combining Years after an acquisition, an ‘us and them’ your current financing structure.

Commercial, financial and taxation advice for growing businesses and their owners At Smith & Williamson, we work with founders and management teams providing end-to-end services to meet all your financial needs. With a dedicated team that truly understands the com- plexities of growing businesses, whether it’s raising finance, navigating complex tax issues for businesses and individuals, expanding globally or seeking an exit, we will be there to support you on your journey from vision to exit… and beyond. www.smithandwilliamson.com

16 | IoD West Midlands Summer 2017 Key points to consider Acquisition vs organic growth: What are your key reasons for acquisition? Have you considered alternatives, and researched the impact the process will have on your time? Selecting your target: Identify exactly what you’re looking for. Formulate a plan to create synergy at this stage to save wasting time on an incompatible acquisition. Due diligence: Don’t cut corners. In an Market Visit Programme acquisition or merger, a shortcut is never a viable option. A thorough due diligence process can eliminate significant hazards and 2017 – 2018 help you to plan for the future. The Midlands Engine aims to boost economic growth across the region through Planning for the future: Acquisitions will a number of initiatives, including enhanced trade and investment in overseas stumble without a strategy to merge the two markets. To help businesses make informed choices as to which overseas businesses together. Ensure the due diligence countries/sectors may be open to their products and services, it will be running a output forms the basis of your growth strategy series of market visits in 2017-18, allowing businesses to test the market in a after the purchase, and keep sight of your cost-effective manner with support from the Department for International Trade. corporate purpose and values. NY Now 2017 China International Industry Fair (CIIF) Date: August 19-22, 2017 Date: 7 - 11 November 2017 Venue: New York, United States Shanghai, China Sectors: Retail and Consumer Goods Sectors: Multi-sector plus Industrial What is it? One of the world’s leading Products Industry tradeshows for contemporary design and What is it? Industrial Products Industry sophistication for home, lifestyle, gift and exhibition. Metal cutting machine tools, Ray Abercromby, handmade goods sectors, attracting around metal forming machine tools, special 25,000 visitors from across the US and other machine tools, numerical control systems, Business Tax international markets. digital readouts, etc. T: 0121 710 5223 E: [email protected] TRAKO 2017 Arab Health 2018 Date: September 26-29, 2017 Date: 29 January - 1 February 2018 Gdansk, Poland Dubai, United Arab Emirates Sectors: Rail Sectors: Healthcare, Medical and What is it? The TRAKO 12th International Pharmaceutical Railway Fair is the second largest rail show What is it? The second largest healthcare in Europe. The exhibition brings together all exhibition in the world. General medical Iain Lownes, elements of the rail industry from passenger products, medical devices, health tourism, Corporate Finance rail, light rail, freight as well as informatics, hospital management systems, T: 0121 710 5282 infrastructure with industry attendance and etc. E: [email protected] participation from across the board. Auto Expo Components 2018 Disclaimer Anuga 2017 Date: 8 - 11 February 2018 By necessity, this briefing can only provide a short Date: 7 - 11 October 2017 New Delhi, India overview and it is essential to seek professional Cologne, Germany Sectors: Engineering Automotive advice before applying the contents of this article. No responsibility can be taken for any loss arising Sectors: Food and Drink Components, Technology and Services, from action taken or refrained from on the basis of What is it: The leading trade fair for food Low Carbon this publication. Details correct at time of writing. What is it? Smith & Williamson LLP and beverages. Each year it attracts 160,000 A display of automotive Regulated by the Institute of Chartered Accountants visitors keen to discover the latest and most components, technology and services. in England and Wales for a range of investment innovative products from more than 7,000 Organisers are Automotive Component business activities. A member of Nexia International. exhibitors. Manufacturers Association of India. Smith & Williamson Corporate Finance Limited Authorised and regulated by the Financial Conduct Authority A member of the London Stock Exchange Register your interest A member of Oaklins International Inc. For more information on any of our market visits go to www.midlands-engine2017-18.eventbrite.co.uk The Financial Conduct Authority does not regulate all of the products and services referred to here. and register your interest, free and without obligation. IoD West Midlands Summer 2017 | 17 News

Pictured at the lecture are Ross Renton, Pro-Vice Chancellor, University of Worcester, Calum Nisbet, Ken Olisa OBE and Tim Maxfield, Director of Business Development at Worcester Business School.

Photographs by Martin Humby

Are you a disruptor – or a disruptee?

Ken Olisa delivers “Every industrial sector that exists today is outstanding lecture at being disrupted or is at risk of being Worcester University disrupted by information technology.” The businessman and philanthropist told We were delighted to welcome the Deputy how through technological advances two Chair of the IoD, Ken Olisa OBE, to the business mindsets had emerged: Disruptors region to deliver the 10th Worcester Business – those making change – and Disruptees School Annual Lecture in May. – those not inclined to change, who could be Ken, Lord Lieutenant for Greater London affected by the disruptors. and a leading figure in the technology Ken, who has more than 30 years’ industry, delivered a fascinating talk to local experience in the technology field and businesses and students, providing his founded two technology merchant banks, insights into developments in business said it was up to individuals to decide where culture. they, their employer or company lay within He explained how he believes rapid those descriptions. developments in technology are bringing Branch Chair for IoD Hereford & about changes to the way business is done Worcester, Jo Hodgetts, described it as and how a new set of visionary entrepreneurs “genuinely one of the most interesting and are “changing the game”. thought-provoking lectures I’ve been to in a “I would argue that we don’t live in while. We are extremely grateful to Ken for “Genuinely one of the interesting times, we live in disruptive times,” visiting the University of Worcester and for Ken told the event. his ongoing support of IoD West Midlands.” most interesting and thought provoking lectures I’ve been to in a while....”

18 | IoD West Midlands Summer 2017 Members boost students’ futures as mentoring programme marks best year by Calum Nisbet IoD Regional Director

The 2016-17 academic year has been our best year yet for the IoD student mentoring programmes at the University of Wolverhampton and Coventry University. It has only been possible because of the many IoD members who have given their time to help students studying for a business-related degree. They have provided a fantastic non-academic resource, concentrating on job search, CVs, interview skills and all the so-called ‘soft skills’ which we all know are so important. Thanks must also go to Dr Jenni Jones at the University of Wolverhampton and Joanne Kleanthous at Coventry University for all their help in facilitating the schemes and promoting the opportunity to their students. I was recently privileged to attend the end-of-year celebration events for students and mentors for the two universities. Students from Wolverhampton held their event at the Jaguar Land Rover i54 engine manufacturing plant and our Coventry Group went to Comau UK Ltd, which manufactures robotic equipment for automotive assembly. Both events gave our students 2011 we have been constantly evaluating and improving IoD Regional Director Calum the opportunity to experience world-class our methods of operation to ensure that the time Nisbet presents a certificate manufacturing at first-hand. commitment required by IoD members is not excessive. from The University of I can say with confidence that IoD members also We are looking to build on both existing programmes Wolverhampton to Geoff benefit from the experience of being a mentor! and expand into other universities in the region, but Williams, IoD member and Geoff Williams, pictured above, said: “I wanted to always need more mentors to help us. Your business managing director at Bayley thank the IoD for the opportunity of giving something experience is invaluable to our mentees and we can Hills Limited, for his work as back. The mentoring programme is a marvellous support you with mentoring skills and a tested a member of the IoD’s scheme and I have really enjoyed supporting the framework. We individually match IoD members with student mentoring team students and very much look forward to helping with students, ensuring the best fit possible. at the university. next year’s programme.” As well as being able to make a quick measurable Want to know more? difference to a young person, IoD members enjoy If you would like to know more about this coming together as a group and sharing their scheme which has changed so many young experiences at events such as speed mentoring and lives for the better, please contact the regional mock interviews. office on 0121 643 1868 or email Since the launch of our first mentoring scheme in [email protected]

Birmingham’s start-ups are hot stuff says Curry Design

Birmingham’s business landscape is booming than any other city outside the capital. innovation and look forward to seeing what and start-ups are springing up thick and fast, Kate Curry, director of the Curry Design the rest of the year has to bring.” according to a local graphic design agency. Studio, said: “So far this year, we have had a The Curry Design Studio has recently The Curry Design Studio, based in Sutton phenomenal number of start-up branding partnered with Boldmere Mums, which has Coldfield, has seen a 300% increase in local enquiries which has been really exciting, and featured on Midlands Today for its school new business branding enquiries already this shows that despite the uncertainty of the budget cuts campaign, as well as with world year, hinting at another record year for political landscape, people are still willing to renowned artist Paul Horton, who needed a Birmingham start-ups. be brave and go it alone. complete branding solution for his new art Figures released in January by StartUp “We’re really proud to be working in this gallery opening in Hagley Hall. Britain showed that Birmingham is the most great city and to be helping brands and entrepreneurial city outside London, with a businesses with their graphic design. We To get in touch with Kate see reported 25 per cent increase in new business have every confidence that Birmingham will www.currydesignstudio.com, or email her start-ups based on the previous year – more retain its title when it comes to start-up at [email protected].

IoD West Midlands Summer 2017 | 19 The Art of Business Finance

ART Business Loans (ART), which celebrates its 20th birthday this year, was set up to fill a gap in the market being left by the banks. Evidence suggests its model of finance is needed now more than ever, as Chief Executive Steve Walker explains.

n 1997 the banks were already starting to pull away from financing smaller businesses,” he recalls. “Over the past 20 years that gap has widened, partly due to the credit crunch of 2008/9, meaning that start-up, micro (less than 10 employees) and small businesses now rarely access “Ibank finance rather than doing it as a matter of course. “Businesses with a strong balance sheet, growth prospects, a good track record – and in many cases tangible security – had no trouble getting a bank loan in 1997 and that is still true today. But it leaves many viable businesses starved of vital cash and that’s where ART comes in.” Based at Innovation Birmingham Campus, ART lends between £10,000 and £150,000 to businesses operating in the West Midlands, in any sector and for any legitimate purpose, including to support cashflow. “Sometimes the banks are unable to help at all, or sometimes they have already lent all they can,” says Steve. “We often lend alongside the banks and other financiers to make up a package of funding. Such packages have become the norm for start-up, micro and small businesses.” Since 1997 ART has lent over £21 million to more than 900 businesses, enabling them to protect or create in excess of 7,000 jobs. Borrowers have ranged from traditional manufacturers to innovative digital businesses, caterers and leisure industry operators to providers of security and facilities management services, retailers to charities and social enterprises. “ART is designed to support enterprise,” says Steve, “helping businesses to grow or diversify, survive market challenges or keep up-to-date with premises and equipment. “Our average loan size is £35,000 – a sum which is particularly challenging for some businesses to get elsewhere. Many of our borrowers come back to us more ART was really easy to deal with, than once over the years for top-up loans or new loans as their businesses and which was unexpected when it market conditions evolve.” Demand for ART loans has trebled in recent years and borrowers now include seems to be so hard to even get businesses which, in the past, the banks would have supported. “Our focus is on an overdraft from a bank!” access to finance,” says Steve, “we’re here to ensure that viable businesses can access Michelle Henry, HNS Signs the finance they need.”

“In spite of having a good financial record, we did not fit the criteria for the banks. ART is less restrictive in its lending assessments and very fair.” Keith Noronha, Reynolds Technology

Read the full stories and other case studies at www.artbusinessloans/ casestudies/ ART’s borrowers are diverse...

I can’t speak too highly of ART – dealing with them was so easy. The bank came along with a checklist of other products to sell – and wasn’t interested in giving us a loan.” Rob Jones, Utensa

”ART’s loan enabled me to open my own restaurant a lot sooner than I would otherwise have been able to.” Glynn Purnell, Purnell’s Restaurant

We’re here to help...

The highly experienced lending team at ART understands the needs of businesses, as well as the characteristics of the area they serve. They make a personal assessment of loan applications and offer advice on access to finance, including signposting to other sources of funding where appropriate.

To apply for a loan from ART call 0121 359 2444 or visit www.artbusinessloans.co.uk for more information. Events Diary

IoD WEST MIDLANDS CPD:: #WINNING BUSINESS BREAKFAST SERIES:: Practical tips E-Commerce: how to take for becoming a non-exec an international approach director with DIT’s Sarah Lumley-Holmes Date: Friday, September 1 Time: 9am-11am Date: Tuesday, September 26 Venue: Barclays, Birmingham Time: 7.30am-9am Cost: £50 + VAT members Venue: University of Wolverhampton £100 + VAT non-members Business School, Wolverhampton Cost: Free of charge Choosing to become a non-executive director (NED) could be prompted by We welcome Sarah Lumley-Holmes, an Sarah has a breadth of knowledge in all aspects of a lifestyle change or a desire to use E-Commerce advisor from the Department for digital marketing, including extensive strategic skills and knowledge gained in an International Trade, to give an overview of how to and practical experience in a range of disciplines executive environment. internationalise your web presence to gain including social media, search marketing, This could be fuelled by an visibility in localised search engines / social media advertising, analytics, email marketing and mobile ambition to do something worthy in and expand your brand. marketing. the third sector or to support The presentation will also look at different enterprising organisations. Or it routes to market including direct selling and using Having previously worked for E-Commerce could be the result of wanting to E-marketplaces. businesses and large scale organisations across the become involved in an organisation With over 11 years experience in this sector, UK she has a passion for digital marketing. without taking on an executive role. Whatever the rationale, it is essential to know how to access such roles – and how to make yourself the most desirable candidate in a THREE COUNTIES BIG BREAKFAST:: marketplace where multiple applicants may be attempting to Implementing a Culture of Excellence secure a prime role. This workshop will also explore the risks and at Three Counties Big Breakfast responsibilities of the NED role, with recommendations on best practice for assessing contracts in an increasingly Date: Thursday, September 28 of Mitsubishi Motors, who will explain how he litigious environment. Time: from 7.30am delivered a game changing strategy by Venue: Malvern Showground, Malvern implementing a culture of excellence in the Learning Objectives: WR13 6NW business. By the time you have completed Cost: £15 + VAT the session, you will be able to: The third and final Three Counties Big Book your place at www. 1. Identify what skills you have and Breakfast for 2017 welcomes Lance Bradley, MD threecountiesbigbreakfast.co.uk need to hone for NED positions and how to distinguish yourselves from others. Write a compelling CV and have a well prepared list of questions An early touch of before you proceed. 2. Assess with greater knowledge Christmas sparkle the risks and responsibilities involved An early date for your Christmas in the role. diary... the IoD West Midlands Christmas Social will be on This course is led by Jo Haigh Thursday, December 7, from (below), experienced 6pm-8pm. Venue still to be director and arranged but this will be a business owner, free-of-charge event. author and Christmas is always a hectic time visiting fellow of year so clear an evening in at Leeds your diaries now and use this University. event to get you in the mood for Christmas!

22 | IoD West Midlands Summer 2017 #OPPORTUNITY BRUNCH:: Brunch with Lady Barbara Judge CBE, IoD Chairman

Date: October 9 Time: 11am-1pm Cost: Free of charge Venue: The Latitude Club, Barclays, One Snowhill, Birmingham B4 6GN

We are delighted to welcome the IoD Chairman, Lady Barbara Judge, to the region for a special ‘brunch’ event. Lady Judge has had a long and very distinguished career in law and banking before becoming the IoD’s first female chair in 2015. She has held a number of senior roles in the banking industry and numerous non-executive Aspiring Leaders: directorships and has been called one of the best connected women in Britain. She was appointed CBE in 2010 for her services to the nuclear and financial industries. Firefighting at BHX! This is a great opportunity to hear the thoughts of Lady Judge on the political and business issues of the day. Date: Wednesday, September 20 Time: 8.30am–11am Venue: Birmingham Airport Cost: Members and their guests £15+VAT Non-members £30+VAT All profits will go to the critical situations and emergencies, airport’s charity of choice, highlighting the top risks organisations face Acorns Children’s Hospice in 2017 and how to prepare to deal with them. All-in-all, this is an event you can’t afford Join us at Birmingham Airport for a unique to miss! Spaces are limited due to the opportunity to hear from John McCorry, the number of seats on the bus! airport’s head of Fire and Emergency Please leave plenty of time to park in Car Planning. With over 112,000 air traffic Park 1, which is kindly provided free of movements a year, John and his team have to charge by the airport team. Guests must prepare for every eventuality and know they bring passports to access the bus to go are ready for a variety of potential big airside and should have a coat! incidents. Guests will have rare access to go ‘airside’ Approx timings: and watch a live practical demonstration of 08.30 Meet at Diamond House, next to aviation firefighting techniques on a B747/ Car Park 1, for breakfast baps B757 aircraft simulator, utilising state-of-the- and networking art Oshkosh Striker firefighting vehicles with 09.00 Speakers ‘extending boom technology.’ 09.45 Board bus to go airside We will also hear from KPMG who will 10.45 Return to Diamond House explain how businesses also need to plan for 11.00 Event closes

To book on any IoD events: See : www.iod.com/ Westmids or contact [email protected]

IoD West Midlands Summer 2017 | 23 Events Diary

Women as Leaders Lunch, with Irwin Mitchell

Date: : Thursday, September 21 Save the date! IoD West Midlands will be holding a Women as Leaders lunch in Birmingham this autumn, in association with Irwin Mitchell. Speakers will include Jane Sommerville, MD at Bowers & Jones and finalist at the IoD West Midlands’ Director of the Year Awards 2017, Dr Jenni Jones, senior lecturer, University of Wolverhampton, Fiona Allan, CEO, The Hippodrome, and Vicky Brackett, CEO, Irwin Mitchell. Keep an eye on the IoD website for other details on venue, cost, etc. Take a tour of the House and Q&A with Rt Hon Gavin Williamson MP

Date: Monday, October 16 The tour will begin at 11.45am but Time: 11.30am-2pm members will be asked to meet Richard at the Venue: Houses of Parliament, London Houses of Parliament slightly earlier. Please Cost: Member and member’s guests contact the regional office for details. only £25+VAT There are only 24 places available so early booking is recommended to take the historic Join IoD Staffordshire chairman, Richard tour, which will include the Chamber of the Bisiker, for a tour of the Houses of Parliament House. The Rt Hon Gavin Williamson CBE followed by a private meeting with The Rt will meet members at Westminster Hall in a Hon Gavin Williamson MP private room following the tour.

Annual Dinner in return to historic Warwick Castle

IoD West Midlands Annual Dinner Supported by Date: Thursday, November 16 Time: 6.30pm-11pm Venue: Warwick Castle, Warwick Cost: £75 + VAT Table of 10: £750 + VAT Dress code: Black tie Following on from the success of the 2016 Annual Dinner, IoD West Midlands is hosting another truly unforgettable night in the majestic surroundings of Warwick Castle. The 2017 Annual Dinner will allow members to dine like royalty in the Great Hall, offering a unique dining experience for all. The evening includes a welcome reception, three course dinner with Our guest speaker will be the newly-elected Mayor of the West half a bottle of wine per person and tea or coffee. Midlands, Andy Street. Spaces will be limited for this event so you are Please note, due to the nature of the venue, spaces are limited and the advised to secure your places quickly. dress code is Black Tie.

24 | IoD West Midlands Summer 2017 Advertising feature OWB highlights the importance of celebrating your successes

Nestled in the ever-emerging creative district of network, our ever-growing digital arm, instructions on format, word count or Digbeth, Birmingham, OWB has been at the innovative technology tools developed for requirements. forefront of marketing for over 17 years, marketing teams and our work with 2. Do more than tick boxes – it’s easy to revert delivering stand-out campaigns for prestigious outstanding brands.” to ‘box ticking’ mode with awards entries, but clients across a spectrum of sectors on deadline, Entering awards and competitions could be telling a story and delivering engaging, relevant on brief and on budget. invaluable for your business. Award-winning content can really make the judges go “wow”. In June this year, Andy Wilkinson, one half success presents a great opportunity for 3. Limit your use of images – badly drawn of the Director dream-team at OWB, was publicity – utilising the title across your social graphs or irrelevant images can confuse your awarded at the IoD West Midlands Director of channels, website and corporate literature. awards entry. Feel free to break up your content, the Year Awards 2017 in the Small Business We all like to be on a winning team, and but make sure images have value. category. The category award recognises entering awards can help give your staff a boost 4. Back up your claims – it’s easy to say that directors of businesses who deliver exceptional in morale and motivation, giving you chances to your strategy was successful; less so to prove it. performances, with a clear forward vision, celebrate as a team. Include feedback and evidence where you can. tackling challenging markets creatively From a business strategy standpoint, OWB is a full-service marketing agency that and engaging with communities being in consideration for awards delivers ‘traditional’ advertising right through to and employees. makes a very clear statement to digital marketing strategies and creative. Ensure The judges were impressed investors, partners and shareholders your business is maximising its full potential on with the way “Andy has built a alike, which can impress potential all digital platforms with our free marketing strong, skilled and engaged investors and help your business audit, exclusive for IoD members. team, allowing him the time to grow. The process of entering to integrate into a number of and presenting to judges is also an business networks to excellent opportunity to reflect on Want to know more? understand the pressures your company’s successes – too often If you wish to contact Andy directly, businesses face, while using CSR we are straight on to the next challenge. call 0121 766 6571 or email activities to help promote the brand and Here are OWB’s top tips for writing a [email protected] to discuss increase business.” standout awards entry: marketing opportunities for your Andy commented, “Winning the award is 1. Read the instructions – it may seem business. testimony to the exciting direction we are obvious, but your chances of success could be Visit: www.owb.uk.com/digital audit taking OWB, from our expanding international severely depleted if you do not follow the Events Diary

IoD West Midlands Mastermind Groups

IoD West Midlands’ Mastermind Groups are to provide a positive, informal but challenging and growing, with new centres opening all the time supportive space to discuss issues that confront across the region. Mastermind sessions offer a directors on a daily basis. combination of brainstorming, education, peer The format is simple, with introductions and accountability and support in a group setting to feedback before all members share a summary of sharpen business and personal skills. The ethos is topics they would like to discuss.

Black Country Leamington Spa

Dates: Thursday, July 13 Dates: Monday, July 10 Thursday, August 24 Monday, September 11 Thursday, October 5 Monday, October 9 Thursday, November 16 Time: 18:00 – 21:00 Thursday, December 14 Venue: Mallory Court Hotel, Leamington Spa Time: 09:00 – 12:00 Cost: £30 + VAT Venue: Higgs & Sons Solicitors, The ticket price at this event includes a two-course dinner and wine. Brierley Hill Cost: Free of Charge Shropshire Ian Priest, IoD Black Country Branch Dates: Tuesday, August 1 chairman, facilitates Tuesday, September 5 this mastermind group Tuesday, October 10 Time: 18:00 – 20:00 Venue: Haughton Hall Hotel and Leisure Club, Shifnal Cost: £30 + VAT The ticket price at this event includes a two-course dinner and wine. IoD member, Geoff Williams, will facilitate this group in the Brooke Suite.

Women as Leaders Stafford and Stoke

Date: Thursday, July 20 Date: Monday, July 31 Thursday, August 17 Time: 18:00 – 21:00 Tuesday, September 12 Location: Weston Hall, Stafford Tuesday, October 17 Cost: £30 + VAT Tuesday, November 21 Time: 18:00 - 21:00 The Stafford and Stoke mastermind group Location: Hillscourt Hotel, Birmingham meets at Weston Hall in a private room. The Cost: £25 + VAT group focusses on supporting each other’s personal development goals. Among the topics discussed so far The Women as Leaders’ mastermind group is following a ‘Steps to are business growth, crowd funding, staffing issues and Success’ theme this year and has so far covered the process of how IT infrastructure. to film their own videos, tips on being a successful non-executive The cost of the evening includes dinner with wine. director, language and behavioural patterns and presentation skills. The facilitator for the discussion is Richard Bisiker. In these sessions the facilitator leads a virtual boardroom session Richard is a personal development coach, trainer and from six to 14 people and each member is invited to bring an issue author. His experience is well-rounded across the private to the table for masterminding. This is an opportunity to engage and public sectors in the UK and Far East. Richard with other members in a close, structured and confidential specialises in communication and he is a Master environment – ‘Chatham House’ rules apply! Practitioner of neuro-linguistic programming and other It’s about learning from one another and creating a virtual board people management techniques. – not about selling to one another. Topics may cover anything from, strategy, marketing, purchasing, staffing, finance, business growth, personal development... your choice! To book: Go online at www.iod.com/Westmids The event is facilitated by Jackie Casey and includes a two- course meal followed by coffee/tea. or contact [email protected]

26 | IoD West Midlands Summer 2017 IoD West Midlands Mastermind Groups Herefordshire and Worcestershire Date: Thursday, August 3 Thursday, September 21 Time: 18:00 - 21:00 Location: Stanbrook Abbey, Worcester Cost: £30 + VAT

Ticket price for this group includes a two-course dinner and wine. The group is facilitated by Joanne Hodgetts, chairperson for the Herefordshire and Worcestershire area.

IoD Summer Socials

IoD West Midlands is continuing its successful quarterly Socials’ programme – free, informal events held around the region, giving you the chance to meet the regional director, Calum Nisbet, and the local branch committee for a complmentary after- work drink. There will be plenty of time for informal networking with fellow IoD members. Why join a Mastermind All summer socials run from 6pm-8pm and are free of charge, but please let the Group? regional office know if you are planning to attend. Belfry Hotel “Sessions offer an open Date: Tuesday, July 11 exchange on the challenges I Venue: The Belfry Hotel, Sutton Coldfield B76 9PR face in my business...” The Cottage in the Wood “It is an opportunity to hear Date: Thursday, July 13 Venue: The Cottage in the Wood Hotel, Malvern Wells WR14 4LG how my peers tackle the same problems I face...” DoubleTree Hilton Hotel Date: Tuesday, July 18 “Leadership can be a lonely Venue: DoubleTree Hilton Hotel, Coventry CV2 2ST business... ‘the buck stops here’ might be a cliché, but it’s Hogarths Stone Manor Hotel called that only because it is Date: Wednesday, July 19 true... sometimes you just Venue: Hogarths Stone Manor Hotel, Kidderminster DY10 4PJ need to bounce ideas off another without Haughton Hall compromising your position...” Date: Thursday, July 27 Venue: Haughton Hall, Shifnal TF11 8HG To book: Go online at www.iod.com/Westmids or contact [email protected]

IoD West Midlands Summer 2017 | 27 Director CPD

Director CPD on your doorstep Birmingham base for cutting-edge professional development courses from the IoD The IoD’s director development courses and workshops are the best way for business leaders to build new skills and ensure their CPD is current and up-to-date. Even better, they are based in Birmingham, providing you with world-class training programmes on your doorstep, elimininating the need to travel down to London and the costs that it involves. The Top 5 Things Every Director Should Know Date: Tuesday, September 12 Venue: Squire Patton Boggs, 148 Edmund Street, Birmingham, B3 2JR Time: 8.30-10.30am This interactive taster session will enable you to distinguish the role of a director from the roles of other actors involved in the management and oversight of a business, and explore the link between a director’s duty towards the company and their potential personal liability.

Strategic Decision Making Date: Tuesday, September 19 Venue: University College Birmingham, McIntyre House, 2 Holland St, Birmingham B3 1PW Time: 8.30-10.30am This session will help you understand the ingredients of effective strategic decision making – and some of the key challenges. It will also give you the chance to assess your own organisation’s strategic decision making capability and know where this can be strengthened. Practical Tips for Becoming a NED Date: Friday, September 1 Venue: The Latitude Club, Barclays, One Snowhill, Birmingham B4 6GN Time: 8.30-10.30am A CPD taste session that will identify what skills you have and need to hone for NED CPD session cost: positions and how to distinguish yourself from the competition. Tips and advice provided will enable you to write a compelling CV and construct a well-prepared list of questions Members £50 + VAT before you proceed. Non-members £100 + VAT

IoD Certificate in Company Direction courses Finance for Non-Financial Director’s Role in Strategy Director’s Role in Leading Directors and Marketing the Organisation

Date: July 11-13 Date: September 6-8 Date: October 3-4 Cost: Members: £2,350 + VAT Cost: Members: £2,350 + VAT Cost: Members: £2,145 + VAT Non-Members: £2,825 + VAT Non-Members: £2,825 + VAT Non-Members: £2,575 + VAT

This module demystifies key financial This course provides an introduction to the This practical course provides you with a concepts enabling you to interpret financial main approaches to strategic direction and valuable opportunity to explore strategic statements, confidently evaluate business marketing within the organisation, and will leadership issues and develop a greater plans and contribute to board discussion. assist you in your role of leading the strategic understanding of corporate strategy process and preparing for implementation. implementation. Learn how to create value for your key stakeholders and appreciate the importance More info on all courses at of market analysis. www.iod.com/westmids All courses on your doorstep - at the Library of Birmingham, Centenary Square, Broad St, Birmingham, B1 2ND

28 | IoD West Midlands Summer 2017 Role of the Non-Executive Director

Venue: Library of Birmingham appointment, and add value in the boardroom. It will provide you with practical advice Date: Thursday, 12th October As more individuals choose ‘portfolio from an experienced portfolio non-executive Cost: Members: £995+VAT careers’ and demand for non-executive director, participate in interactive case studies Non-Members: £1,195+VAT directors continues to rise within multiple and discover the latest interview tips from top Time: From 9am, all day sectors including third sector organisations industry head-hunters and private companies, it has never been more This exclusive course starts at 9am and ends This comprehensive programme is designed to important to understand the critical with a dinner in a local restaurant, where you equip you with practical strategies to build requirements and appropriate skill set of a can network with your peers and wind down your network, raise your profile to secure an non-executive director. after an extremely engaging day. The force against ‘group think’ in your move to becoming an NXD

by John Phillips MBE Event host Ray Abercromby and IoD CPD events are an excellent way to course leader reinforce and build your knowledge. A Deborah Benson recent example of this was a breakfast workshop in Birmingham hosted by Smith & Williamson’s senior tax partner, Ray Abercromby. better able to distinguish the wood from the CPD session cost: The event consisted of a 90-minute trees! IoD Success Stories Members £50 + VAT professional development session covering • Board diversity is important. Having a A series of case studies providing an in-depth the subject of how to become and operate as good chairman who allows everyone to have Non-members £100 + VAT view on the journey to the Chartered Director a successful non-executive director. a say is also vital. Remember, too, if qualification is available on the IoD website. The course leader was Deborah Benson. individual board reports are ridiculously They highlight how the IoD programme has In addition to owning the development long and hard to understand it’s usually consultancy, Leaders for Leadership Ltd, because there is something to hide. supported these outstanding individuals in Deborah is also the programme lead for the • We looked in detail at NED job adverts their professional development. Leadership component of the IoD’s and made lists of questions we would ask if Read iod.com/success-stories Chartered Director programme. invited for interview. We discussed how to Additionally, Deborah holds a non-executive draw out any potential problem issues. directorship with Scottish Canals and she is When accepting legal liability as a director, also a trustee for Edinburgh Women’s Aid, a due diligence is absolutely essential, but it is charity supporting women and children who also important to put questions in a sensitive have suffered domestic abuse. way which does not preclude one from Key points from this wide-ranging actually being offered the role. workshops included Finally, if you are thinking of becoming an • The avoidance of ‘Group Think’: This NED, it’s not a bad idea to start with a can be very dangerous when all board voluntary position perhaps as a school or members follow the same line and no one is university governor. there to challenge. For example, who was Do keep up with your professional there for RBS to question Sir Fred Goodwin development with the IoD and take in relation to the acquisition of Dutch rival advantage of these excellent sessions which ABN Amro? Non-executive directors do not are frequently arranged for members by our exist to be popular but to constantly ask the regional office. difficult and challenging questions. They must not be frightened to ask even the most Contact [email protected] or call basic questions. A fresh pair of eyes is usually 0121 643 1868 for more details.

IoD West Midlands Summer 2017 | 29 Special feature: Synectics Solutions’ CSR Programmes CSR? It’s in our DNA

Many companies run corporate social The Synectics team at responsibility (CSR) programmes – but Longport Station for few pursue them with the passion and a clean-up project energy of Synectics Solutions. Rob Beswick talks to company founder Carol Shanahan and daughter Kate Beardmore about why they began working with the local community – and why every organisation should take a leaf out of their book

Double IoD award winners Carol Shanahan (CSR Director of the Year) and Kate Beardmore (Family Director of the Year) have seen family firm Synectics Solutions grow from humble beginnings in 1992 into a 360-employee business with a worldwide reputation for providing innovative solutions to a host of software and data management challenges. But while Synectics’ growth is something the pair take an enormous amount of pride from, the The new offices were right next to Port Vale Their CSR programmes are numerous – and success of its corporate social responsibility FC’s ground and that location – unwittingly – fairly unglamorous. To name a few, they helped programmes is just as important to them. put Synectics into the heart of the community Burslem Regeneration Trust establish a strong “We always tell the staff, the day job comes that was its new home. corporate structure to manage its work first,” says Carol, “and we’re passionate about the Initial conversations with the neighbours were efficiently, sponsored a project to convert a work we do with our clients. But we’re equally centred around car parking on match days but caretaker’s house in a local church into a library passionate about the things we can achieve for these grew into links with the club and then the when the public one closed and got stuck into an the community we live in through our CSR.” local council, who were delighted to welcome a educational allotment project. That community is Burslem, Stoke-on-Trent growing, exciting and dynamic employer on their Carol admits they’re not the most exciting – a deprived area of the West Midlands that doorstep. CSR objectives anyone’s ever come up with. “It tends to top the charts for all the wrong reasons. “It really shocked us how welcoming everyone doesn’t sound very sexy, does it… but that “Empty shops, unemployment, lack of was,” said Carol. “They were so grateful we’d demonstrates our difference to other firms’ CSR opportunities, high number of free school moved into the area; it was that welcome that programmes. We do the things local people meals… that’s Burslem,” admits Carol. made us raise our heads and realise how much want.” Kate recalls one meeting with community The company were originally based in the teenage help group Ruff ‘n’ Ruby: “We went to more leafy lanes of Newcastle-under-Lyme. “I have talked to other people see the women who ran it and said, ‘what can we “Right from day one the company had a strong do for you, how can we help?’. The women were charitable ethos,” says Carol. “We had three who run family companies and amazed. They said it was the first time someone charities a year: a children’s charity, a local one there is a difference in the way had actually asked them what they needed, and one chosen by the directors. The staff would rather than have companies come in and be told raise money and the company matched that they approach CSR. It is in our what they were prepared to give them… and amount. DNA and I know we’ll never what they wanted out of it in return.” “However, we didn’t make a fuss about it. We That, in a nutshell, is Synectics’ take on CSR: were hidden away a little, behind the trees, and compromise on our projects...” “It’s not about the company, it’s about the just got on with our jobs.” community. It’s us using our skills to help them, But this changed when her daughter Kate was the community in Burslem needed some help.” not looking for a commercial advantage from it.” tasked with relocating the company after it That was the catalyst for a sea-change in Carol believes the fact that Synectics is outgrew its Newcastle offices – and a new office Synectics’ charitable fund raising. “We converted family-run is an important difference: “I have in Burslem proved the right fit. “The new offices that energy into community projects,” explained talked to other people who run family companies were perfect,” recalls Kate. “We were a more Carol. “It is still ‘charity’ but it is about offering and there is a difference in the way they approach cohesive unit rather than being scattered across our skills and our time to help local projects, to CSR. It is in our DNA and I know we’ll never three sites.” get them off the ground, to give them the compromise on our projects. We’ve had people But it was in Burslem… “It is a very deprived management structures they need to run say ‘scrap all that, it’s hitting your bottom line’ area, one that’s fallen on hard times,” said Carol. effectively and then pass them on to local people but I’ve said they’ll get rid of me from the “It’s lost its industries, it’s lost its economic to manage and grow – but always keeping an eye business before they get rid of the CSR.” eco-system, it’s a struggling area.” on them in case they need help.” Carol accepts that such a commitment can

30 | IoD West Midlands Summer 2017 bring its own challenges – “particularly to the Synectics staff next generation, having to back up your pledges repainting the and keep that DNA alive. The truth is all these railings in CSR programmes impact on our bottom line. Middleport Shareholder businesses have an obligation to maximise profitability all the time; family businesses can make decisions that they know will generate some good but will hit the bottom line. Large corporations often struggle to do that. “When the big corporations get involved with CSR you feel that some of them could be accused of box ticking or searching for the commercial angle on what they’re doing. We’re not. “We look at this work as part of our civic duty, to put something back into the community. It is our responsibility.” Much of the work Synectics does is behind the scenes. “We have a strategy of ‘helping the helpers’, asking them what we can do for them; practical things that deliver results. schools. She told me that before austerity cuts, we can distribute to other groups so they can For Ruff ‘n’ Ruby, this meant hosting a catering staff used to work for two weeks of the copy it in the future.” team-building day at Synectics’ hospitality hub. holiday to open school kitchens for those This is a key goal. “One of the biggest Kate will be there to help out but it’s the free receiving free school meals, just to make sure problems in CSR is information sharing – what facilities that were the pressing need. they got one decent meal a day. But since the works, what doesn’t?” said Carol. “I snapped up a Education plays a major part in the CSR cuts, that doesn’t happen. great web name - www.holidayhunger.org – and projects, says Kate: “We have joined a business “We’re getting that service back. We’ve used we’ll populate that with all the information we partnership that works with Haywood Sixth our influence to pull together people from across gather so others can follow our programme.” Form Academy in Burslem, getting the students the area to help: the City Learning Trust, the Synectics’ unique approach to CSR has seen to do some work-based learning. It’s a pre them bring in a new member of staff with a apprenticeship scheme where the students split “We have a strategy of ‘helping brilliant skill set to run future programmes. their week between college and working. We’re “She’s a former community liaison co-ordinator encouraging businesses to offer placements to the helpers’, asking them what at the council. She understands social services, students.” we can do for them; practical how the council works and how to build bridges Sometimes this open-handed policy of helping between them and the private sector.” Her others gets them into a spot of trouble, however. things that deliver results...” presence will further embed CSR deep into “Kate came up to me recently and said, ‘can we Synectics’ DNA. store some books for the National Literacy church, police, fire service and social services, While a number of these programmes have Trust’… ,” says Carol. “25,000 turned up! On a and Port Vale FC Community Trust. We have a been management led, there are plenty of huge lorry!” company running safeguarding courses, to make opportunities for Synectics staff to get involved The books are donated free by publishers to sure the children are safe, and there will be – and they love it, says Carol. “They’ve been out the Trust, which often receives more donations activities put on. painting railings, picking up rubbish, improving than it can handle. “It was part of my idea of “Businesses have been very generous. We a community allotment. We give staff the chance helping the helpers,” says Kate. “I approached the received funding from Greggs, and Synectics to get involved as much as they like - though as I NLT and asked how we could help them. The matched that. The result is a meals programme said earlier, the day job comes first! All staff first thing they said was ‘can you store some we can run through the summer.” involvement is controlled but they love the fact books…’ My immediate thought was, ‘we’ve got a But the long-term ambition is for it to that they are making a difference.” store room, there won’t be many… they didn’t continue. “We’ll use this experience to produce Carol and Kate believe that if their attitude tell me they’d be 25,000!” an evidence-based report on how this works that was more widely shared by others, the business One of the projects closest to their hearts has world could have much bigger impact on helping seen Synectics pulling together a huge team to to transform society for the better. As Kate points help tackle the problem of children who receive out, “If every business could do one thing, to free school meals during term time but go work on one community project or help one hungry during the summer holidays. local group, can you imagine how much good we The inspiration came from Stoke-on-Trent MP could do as a business community? We could Ruth Smeeth, who asked Carol for help. “Local change the whole culture to one of caring, not schools in some areas of Stoke have roughly 75 t a k i n g .” per cent of children receiving free school meals, Her clarion call to all IoD members is to get in but during the holidays these stop so many were touch and find out for themselves how strong, going the whole day without a decent meal. community-focused CSR programmes can “Teachers were reporting that children were deliver real benefits, to the business and the going back to school lethargic and malnourished, groups it helps. and their education was suffering as a result.” The launch of the “I’m evangelical about this, “says Carol. “I But hopefully that situation will change, Carol ‘Burslem Book want to spread the word about the good genuine says. “I worked with a former employee of City Room’ at Swann CSR can do and why every business should be Catering, which handles meals for Stoke’s Bank Church running their own initiatives.”

IoD West Midlands Summer 2017 | 31 City of Culture 2021 Hands up for culture!

Calum Nisbet The competition is seen as a fantastic have been badly hit by the decline of traditional IoD West Midlands Regional Director opportunity to use culture as a catalyst for industries and see the bid as a way to attract economic growth, helping cities to: investment, stimulate development and make The race to be UK City of Culture in 2021 is • drive economic, social and physical local people feel good about their city. hotting up! As we go to print, there are 11 cities regeneration The rewards for the winner are bountiful. The waiting to hear if they have been shortlisted, • enhance their profile through inward Heritage Lottery Fund has pledged to give £3m three of them from our region. investment to the winning city and, since winning the title Due to the snap General Election and change • market themselves as cultural destinations to in 2013, Hull has seen a £1bn investment and it of minister, this decision has been delayed until attract high-spending visitors is estimated that the city’s economy will have a mid-July. One of the four or five shortlisted will • improve access to the arts and culture £60m boost this year. then be crowned ‘City of Culture’ in December, • support ‘placemaking’ and image creation to We approached our cities in the race – following on from Hull, which has the accolade reinvent themselves. Hereford, Coventry and Stoke On Trent – to see in 2017, and Derry/Londonderry in 2013. Most of the cities that put themselves forward what winning would mean for them.

Hereford: Culture bid is bringing the whole county together

Those leading the Hereford Bid, a dynamic consortium The bid team plans to create a year-long party of of cultural organisations and businesses, feel their bid is amazing events and festivals in their unique because it’s for all of Herefordshire, not just communities for everyone to access. It Hereford City itself – every town, village and hamlet in would stimulate jobs, boost businesses and the county is included, and the programme has increase the tourist industry – as well as something for residents of all ages, backgrounds and create outstanding opportunities for young locations people and leave a lasting legacy with Hereford is at a tipping point: winning City of long-term benefits for the next generation. Culture would turbocharge existing cultural activity and Roger Morgan, Chairman of Hereford help underpin success for the hugely ambitious new 2021, said: “There has been an university as well as many other initiatives across the overwhelming response to Hereford city. It would also drive economic growth, raise the going for UK City of Culture profile of Hereford on the national and international 2021. If nothing else it is map and make it more attractive to visitors and new bringing us all together as residents. one county.” More details at “There has been an overwhelming response @hereford2021 and to Hereford going for UK City of Culture 2021’ www.herefordcity Roger Morgan, Chairman of Hereford 2021 ofculture.org

32 | IoD West Midlands Summer 2017 Coventry: Hands up for culture! ‘The time is right to showcase our city’ The team behind Coventry’s bid believes it has a strong case for claiming the title and that ‘the time is right for the city to showcase itself to the w or l d .’ Some estimate the value to the city and the wider region’s economy to be above £1billion and winning would lead to social, economic and cultural benefits including an increase in visitors and new development. Coventry’s initial bid, which was delivered in April, is based heavily on research into the social and economic make-up of Coventry along with evidence on the number of visitors the city attracts, from where and for what types from the two universities, from Coventry City the rest of the world. Equally, we know that of activity. Council and from the business community. there are challenges here that being UK City of David Burbidge, chair of Coventry City of “Everyone can see the huge benefits this Culture in 2021 would help us to overcome.” Culture Trust said: “The support we have had would bring to the city. We all know what is @Coventry2021 for the bid has been massive – from the public, great about Coventry but we don’t always tell www.coventry2021.co.uk

Stoke-on-Trent: Creativity and innovation to transform public perceptions

The bid team’s overarching vision – ‘Together, we make the city’ – acknowledges that Stoke-on-Trent is uniquely polycentric – six distinct towns, yet one city. It is also a reflection that it is a city that has been shaped by the business of culture for almost three centuries. The bid articulates a new vision and cultural identity for the city, where creativity and innovation will once again become their cultural hallmarks. It focuses around six key areas: increasing cultural participation and engagement; changing the city’s story to enhance public perceptions and instil civic pride; employability and skills; supporting the development of high-value enterprises, creative industries and tourism; involving and engaging children and young people to improve educational attainment and raise aspirations; and positively impacting on the physical and mental health of young people and adults. Already, the bid process is highlighting what is happening to transform people’s perceptions of the city. Political, cultural, education and business leaders have come together to form new collaborations and networks. There is a new purpose and ambition in Stoke-on-Trent that is stimulating business growth, investment and change across the city region. This tide of optimism and recognition that sustained, strategic investment in culture, creativity and the arts can change places for the better is one of the key drivers behind their bid to become the UK City of Culture in 2021. More at @sot2021 and www.sot2021.com

The IoD says: Good luck to all three bids: we clearly are not going to press the claims of one over the others, but we will get fully behind all three as the shortlist is announced IoD West Midlands Summer 2017 | 33 Legal Matters

West Midlands firms risking damaging fines by ignoring implications of new data protection rules, says survey

Nearly a quarter admit that non-compliance punishments could put them out of business

The majority of West Midlands businesses are unaware of GDPR is caused by a number of misconceptions that exist the new wide-ranging data protection rules which come about the new rules and say this has led to a level of into force in less than a year’s time – despite 23 per cent complacency. admitting the maximum fine for non-compliance would This view is supported by 25 per cent of businesses in force them out of business and an additional nine per the region, which think GDPR will have no impact, cent saying it would lead to large scale redundancies. claiming GDPR is not an issue for their sector. Thirty per According to a YouGov survey, which was cent claim it isn’t relevant to their business as they are not commissioned by national law firm Irwin Mitchell, only a consumer business. About the 23 per cent have started preparing for the new General The reality is that the rules encompass a wide range of research Data Protection Regulation (GDPR), which commences personal data including employee data, payroll and on 25 May 2018. pension records. They also apply to data in a business Irwin Mitchell’s GDPR GDPR represents the biggest change in 25 years to how context where individuals are concerned, such as sole survey was completed businesses process personal information and it replaces traders and partnerships. by 2,129 senior existing data protection laws. Irwin Mitchell’s Joanne Bone added: “Contrary to decision makers Under the new rules, the maximum fine for certain popular belief, personal data is not just consumer within businesses and data breaches in the UK will rise from £500,000 to information. It is hard to think of a business today that the sample included €20million or four per cent of global turnover, whichever does not use personal data. Whether you have employee 174 in the West is larger. Despite this, only 36 per cent admit to being data, customer data or supplier data – if the data relates Midlands. The aware of the rules. to an individual, you will be caught by the new data fieldwork was Sixty seven per cent of West Midlands businesses are protection laws.” undertaken between unaware of the new fines and 23 per cent say they would The survey revealed that only 17 per cent of West 18-27 April 2017 and go out of business if they received the maximum Midlands businesses view the new data protection rules carried out online by punishment. Nine per cent accept they would need to as an opportunity and 12 per cent said the rules will have YouGov. The figures make significant job cuts with a further 19 per cent a positive impact on their organisation. have been weighted admitting that smaller scale headcount reductions will be Commenting on this finding, Chris Rawstron, partner and are representative necessary. at Irwin Mitchell in Birmingham, said: “It is important to of all GB businesses in Joanne Bone, partner and data protection expert at recognise that taking a proactive approach towards terms of size (ie, Irwin Mitchell said: “These results are concerning GDPR compliance will potentially reap financial employees). because with next May’s deadline fast-approaching and benefits. Good data governance can build with so much at stake, our study reveals there’s a very real customer trust and the right permissions possibility that the majority of manufacturers will not be can also help businesses take advantage compliant in time.” of the Big Data Revolution and The notification of certain data breaches where there is enable them to commercialise their an impact on privacy, such as a customer database being data for competitive advantage.” hacked or a letter being put in the wrong envelope, must be given to the Regulator within 72 hours under the new • Irwin Mitchell’s latest GDPR regime. report can be downloaded However, Irwin Mitchell’s survey found that only 24 at www.irwinmitchell. per cent of West Midlands businesses are certain that com/gdpr-2018 they would be able to detect a data breach within their organisation. Just 30 per cent say they are confident they would notify the relevant stakeholders within the required timescale of three days. • To discuss any of the issues Other changes under the GDPR include an obligation raised by this report, or to be more transparent about how personal data is used. any legal matter, Businesses will also need to have processes in place in contact Joanne Bone case an individual asks for all their personal data to be on 0370 1500 100 or erased. see www. Irwin Mitchell believes the low level of awareness of irwinmitchell.co.uk

34 | IoD West Midlands Summer 2017 Costa Coffee DriveThru comes to Beacon Business Park, Stafford

Coffee lovers need look no further than Beacon Business Park in Stafford for their next brew as planning permission has been granted for a new Costa Coffee DriveThru on the Weston Road. Located between the Staffordshire County Showground and Staffordshire University, the coffee shop will seat 96 customers, including 24 outside spaces. Coffee lovers will be able to enjoy long trading hours between 5am to 11pm, meaning there will always be a delicious cup of Mocha Italia coffee available when they need it most. With 33 parking spaces as well as a drive-through facility the coffee shop will be easily accessible to serve workers on and around the business park as well as commuters into Stafford. The new development will bring between 18-20 new jobs to the region and recruitment community, getting involved with events; the range of facilities available to the growing will begin approximately six weeks prior to providing the store as a meeting place and number of employees on the business park and opening. helping with fundraising.” in the surrounding area which includes the Tom Swords, Acquisitions Manager at Costa Planning permission for the 0.5-acre site was University, Staffordshire Police and the MoD. Coffee commented: “We are really excited to be granted by Stafford Borough Council on 22 opening a new DriveThru store in Stafford and May 2017 (Ref: 17/25628/FUL) and enabling For more information about developments, creating new jobs in the area. As the nation’s works onsite are due to commence in July 2017. including commercial property on Beacon favourite coffee shop brand, we are looking This exciting project is the latest addition to Business Park, contact ISE Estates on forward to being an active part of the local the new 50-acre development zone enhancing 01785 256098 or email [email protected].

IoD West Midlands Summer 2017 | 35 Leadership and emotional intelligence

The great leaders of tomorrow will focus on their ‘soft skills’

by Jackie Casey

Managing Director, Success Train

It is accepted that good leadership skills are essential for all businesses to grow. The list of skills is endless; strategy, knowledge, financial savvy, vision setting, etc, but if you look at the skills that make a leader great you will usually see a whole list of what we call ‘soft skills’, or interpersonal skills. Leadership style is important but studies have not been conclusive about which style is better than another – and there are volumes written on the subject. Much of our leadership and management training and development over the years has been based on a variety of models, most of which were researched and produced some time ago. But the world has changed, therefore doesn’t it make sense that leadership in the modern world is probably different to that of 20 or 30 years ago? At Success Train People we don’t believe that there is one leadership model that fits all leaders, all situations or all companies. We production-driven style compared to the followed by a reference to ‘soft skills’ but what believe that leaders these days need to be relationship-oriented approach of exactly does ‘soft skills’ mean? And what impact adaptable, know more about the psychology of transformational leadership – which is the style can soft skills have on leadership? leading their people as well as responding to the that seems more easily adopted by women These interpersonal, relationship-oriented needs of the business. leaders. soft skills can have an enormous effect on The transactional and more traditional style The very nature of the command and control getting things done. Enabling people to relate, of leadership which is customary in many style is about managing loss or avoidance of communicate, manage themselves and others; industries such as manufacturing and loss, whereas the nature of transformational likening these ‘soft skills’ to ‘the glue that holds construction is much more about ‘command leadership is about people and those people things together and gets things done’. and control’ to complete a project, achieve being engaged and motivated enough to pull This transformational style of leading is part greater cost savings, efficiencies and quality out the stops to get the job over the line. of emotional intelligence (EQ) and is control – in other words, managing activity in When you read anything that relates to fundamental to great leadership. EQ as a subject order to complete projects. It is a more improving skills, teams or leaders it is usually or science has been increasing in popularity and About Success Train People development and business highly-acclaimed company supports the provides specialist services including growth are at the heart of Success advancement of these two vital coaching, leadership and management Train’s specialist services. To survive and elements to enhance business results. development, psychometric thrive companies need to generate An effective people development assessments, recruitment support and work, improve business procedures and strategy will ensure that the changes a bespoke training programmes in a cultivate teams to progress and business needs to grow and succeed range of topics including equality and succeed. Through Success Train’s are linked to strong leadership and diversity, communication, language and bespoke yet complementary services cultivating a successful team. Taking a behaviour patterns and advanced sales focusing on Business and People, the business led approach, Success Train training.

36 | IoD West Midlands Summer 2017 Bellpenny and Ascot Lloyd combine forces to create £6 billion FUM wealth management company Two of the UK’s leading wealth management merges two near-identical sized businesses and financial planning firms - Bellpenny and with similar structures and closely-aligned Ascot Lloyd – are to join forces, creating a client propositions. It delivers material recognition over the last 25 years or so £6 billion funds under management financial long-term benefits and expanded particularly in relation to leadership. planning company. opportunities for both companies’ private The leading exponents of EQ is Daniel The combined organisation has over 100 and corporate clients, along with increased Goleman who writes that at higher levels, advisers, looking after more than 40,000 resources and expertise. interpersonal abilities matter more than fee-paying clients. Both businesses are “This deal makes us one of the UK’s technical skills in setting star performers apart. owned by Oaktree Capital Management. The biggest independently-owned wealth EQ in leadership is about inspiring and new combined entity also incorporates BIA managers and undoubtedly the fastest- motivating others to engage with your vision Financial Planning, the independent advice growing. We have the ambition, strategic and mission. arm of Bellpenny. The brands of all three direction and financial firepower to expand Developing your EQ as a leader helps you to businesses will remain, still further.” recognise and handle your internal responses, Nigel Stockton, Bellpenny’s chief Ascot Lloyd CEO Richard Dunbabin says: maintaining your effectiveness as you work executive, and Matthew Moore, Bellpenny’s “We are proud to have built Ascot Lloyd towards achieving the business goals. chief financial officer, take these respective into one of the UK’s most successful and Another aspect of EQ is about recognising roles in the new business. Richard Dunbabin enduring IFA businesses, with a heritage the emotional states of others and and Pat O’Hara of Ascot Lloyd remain as stretching back more than eight decades. The communicating in a way that doesn’t violate founders and assist the strong executive merger with Bellpenny provides the financial the relationship and encourages and motivates director leadership team. backing to grow the business in the future. at the same time. Nigel Stockton says: “The logic behind this This can only provide greater stability, As a leader, knowing what triggers deal is truly compelling. The new entity security and comfort to our clients.” motivation at a ‘below consciousness’ level in yourself, employees and even clients adds invaluable information to any situation, even those of a more personal nature, and only increases your effectiveness to influence and achieve organisational and personal goals. Daniel Goleman states that most leaders are hired on their technical ability and expertise but will be judged and fired based on their lack of emotional intelligence. Emotionally intelligent leaders are able to recognise situations from different perspectives which helps the Board or senior managers avoid group think. It is no longer thought to be a huge advantage to ‘all be on the same page’ as a group or team. Studies show that more innovation, ideas, efficiencies are likely to happen where people can voice their opinion in a setting where they feel trusted, valued and respected. Effective leadership is important in any organisation because there is no escaping the fact that it is the people in an organisation who will deliver a leader’s vision. This means that the discretionary effort made by the workforce will undoubtedly depend on the level of relationship, respect and engagement that an organisation’s leader has with its people.

Success Train People is always keen to hear from organisational leaders who would like to learn more about tools for leadership enhancement, for themselves and their employees.

For more information visit: www.successtrain.co.uk or contact Jackie Casey at [email protected] IoD West Midlands Summer 2017 | 37 Charity spotlight

A National Treasure in the heart of Birmingham

In the latest of our spotlight Steelhouse Lane, delivers some of the most the charity believe that they can always do more advanced treatments, complex surgical for the children and young people who rely on features on local charities, we procedures and cutting-edge research and their services. look at the newly formed development nationally and internationally. The The support of businesses has always made a Birmingham Women’s and hospital cares for one-in-five children from huge impact on the lives of the thousands of Birmingham and one-in-eight from the wider sick children and their families, from all over Children’s NHS Foundation Trust West Midlands, and for some of the sickest the UK who need Birmingham Children’s children in the country and beyond. Hospital – and will continue to do so. From A treasured feature of the city’s landscape, This pioneering work is supported by office fundraising, to team events, individual Birmingham Children’s Hospital is a leading Birmingham Children’s Hospital Charity and challenges, sponsorship and volunteering we specialist paediatric centre, offering expert care we believe there’s always more we can do for believe in creating exciting, memorable to over 90,000 children and young people from our sick kids. That is why we will always strive partnership that have meaningful impact – we across the UK every year. to do more for our patients and families, work hard with our corporate partners to make Earlier this year the hospital, which recently providing the best possible facilities and this happen. received an outstanding rating from the Care environment. It’s our mission to raise the vital Support within the business community is Quality Commission (CQC), joined with funds needed to make a real difference to all essential to our charity and goes above and Birmingham Women’s Hospital to form who use our hospital’s services, offering the best beyond purely financial help. As a leading UK Birmingham Women’s and Children’s NHS experience we possibly can. specialist paediatric centre our corporate Foundation Trust and became one of the first Whilst the medical and nursing teams are partners help us to raise the awareness of the women’s and children’s hospitals in the UK. able to deliver exceptional care to save and pioneering projects and appeals across Birmingham Children’s Hospital, located on transform many young lives, the hospital and Birmingham and nationally. The Big Sleuth – championed by Birmingham’s businesses

Birmingham Children’s Hospital Charity’s ‘The Big Sleuth’ was launched on July 10 – the region’s largest-ever FREE public art event! The Big Sleuth, so called because ‘sleuth’ is the name for a group of bears, sees ‘Bear- mingham’ and beyond engulfed in colour for 10 weeks as 100 165cm tall, bear sculptures leave their paw prints all over the region’s streets, parks and open spaces. Delivered by Birmingham Children’s Hospital Charity in partnership with creative producers Wild in Art, The Big Sleuth offers residents and visitors the opportunity to explore an engaging trail of bears as well as the chance to reconnect with the region, to discover its rich cultural and variety of genres including graffiti, illustration, Take part and get your company and team creative offering. fine art, graphics, typography, mosaic and new completing The Big Sleuth trail. For more Championed by Birmingham’s business media. information visit: www.thebigsleuth.co.uk community led by the project’s two Presenting On display until Sunday, September 17, the Partners, London Midland and Vodafone, over family-friendly trail is intended to inspire Want to get involved? 80 companies have thrown their weight behind residents and tourists alike to get active by There are many ways your business can the project. Collectively their support has walking, jogging, running or cycling The Big support our charity and if you would like enabled professional artists from Birmingham, Sleuth Trail, as well as fundraising along the more information on how you can help us the wider West Midlands and further afield to way! The trail will culminate in a Farewell to make a difference to the lives of sick bring each of the bears to life. Weekend at the beginning of October before children and their families, contact Each of the sculptures is truly unique in its each of the large bears, and the small celebrity Saranne Moreno (New Business Manager, own style and character, showcasing the artist’s bears, will be auctioned to raise money for Fundraising) on Tel: 0121 333 8104 or inspiring and innovative designs in a wide Birmingham Children’s Hospital Charity. Email: [email protected]

38 | IoD West Midlands Summer 2017