Presidential Perspective by Michele Snider, BSN, RN, CHCR

Volume 42, Issue #2

Presidential Perspective By Michele Snider, BSN, RN, CHCR

he countdown to the NAHCR examples help you apply what you’ve 44th Annual IMAGE Health Care learned to your situation. You will take Recruitment Conference is fast away helpful tips and resources. Plus, Tapproaching! I attended my very first you can earn valuable continuing ed- conference in 2009 as a new NAHCR ucation credits toward maintaining in- member and have not missed one dustry certifications. since. This year will be my tenth! I was The conference also affords you very fortunate to have a leader who in- the opportunity to participate in the troduced me to NAHCR and support- face-to-face networking and peer ed my attendance at the conference. learning experiences that you value The NAHCR 2018 conference is in your work as a health care recruit- July 10-13th in Scottsdale, Arizona. It’s er. Find common ground, share ideas, always interesting to learn about in- and discover different perspectives. dustry trends and share the best prac- The exhibit hall is your chance to tices that make it easier for me to be explore innovative solutions to the successful, and this year’s conference challenges you face every day. Build promises to be better than ever! The relationships with existing partners NAHCR Education Team, under the or establish relationships with new re- leadership of Education Director Jes- sources. sica Jackson, took your feedback from The Fairmont Scottsdale Princess last year and planned a great confer- is this year’s host hotel. The Fairmont ence. Changes made to the annual Scottsdale Princess, a AAA Five Dia- Call for Presenters ensure that you are mond resort, provides the perfect enjoying programming from health setting to enjoy al fresco living in the care recruitment’s best in a rich learn- blooming Sonoran Desert—vast open ing environment that’s appropriate for spaces, lushly landscaped grounds, both current and aspiring recruiters. regal Saguaro cacti and glorious Sessions on cutting edge recruitment sunsets behind majestic mountains. practices position you as invaluable Four top-ranked Arizona restau- strategic business partners at your organization. Real-life case studies and Continued on page 2

3: Nolan Smith: 6: IMAGE 2018 16: Advertising Building a Team of Information & Sponsorship Leaders Advertising and Sponsorship OpportunInfoities to Fit Every Need 2 | Directions: National Association for Health Care Recruitment

Presidential Perspective NAHCR Leadership & Management Continued from page 1 PRESIDENT rants, innovative spa and fitness pro- ence I attend. This year, I invite you to Michele Snider, BSN, RN, CHCR grams, six sparkling pools, and two become a part of my network by join- newly renovated 18-hole champion- ing me at this year’s conference. PRESIDENT-ELECT ship golf courses make this highly NEW THIS YEAR: Nonmembers Claudia Cotarelo, CHCR acclaimed Scottsdale resort truly an may choose to apply the difference in experience like no other. Plus, staying registration fees toward membership COMMUNICATIONS DIRECTOR at the host hotel keeps hotel costs in in NAHCR. Enjoy NAHCR’s bi-weekly Theresa Mazzaro, RN, BA, CHCR, RACR check, saving you money on registra- news digest and quarterly newsletter, tion and exhibit fees. FREE monthly educational webinars, EDUCATION DIRECTOR As a first-time attendee, I looked members-only listserv, and more! Jessica Quezada Jackson, CHCR forward to meeting other recruiters I look forward to seeing you in from across the United States. That first Scottsdale. Don’t miss this opportuni- MEMBERSHIP DIRECTOR year, I formed relationships that have ty to “Broaden Your Horizon of Health Josh Cosby, BSN, CHCR remained strong to this day. I continue Care Recruitment”! to build my network with every confer- CHAPTER ENGAGEMENT DIRECTOR Lorraine Bamford

INSTITUTIONAL MEMBER AT LARGE Ray Bixler

IMMEDIATE PAST PRESIDENT Julie Hill, BSN, RN, CHCR, RACR

NAHCR EXECUTIVE STAFF

EXECUTIVE DIRECTOR Tonya Wade, CAE

MEETING PLANNER Briana Melnick, CMP

MEMBERSHIP MANAGER Cale Duncan

All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher, addressed “Attention: Permissions Coordinator,” at the address below.

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For reprints, advertising, or general inquires, please contact the association office at the above address or call (407) 774-7880.

Volume 42 | Issue #2 Directions: National Association for Health Care Recruitment | 3

Nolan Smith: Building a Team of Leaders

By Curtis Krueger

he Duke University basketball team was down 14 points against its biggest rival, the North Carolina Tar Heels. If there was ever a time for a rousing halftime Tspeech, this was it. And rousing words came — from a surprising source. “It wasn’t the coaches that did the talking, it was play- ers,” recalls Nolan Smith, a star guard on this 2011 Duke squad. “It was myself, it was Seth Curry, it was Kyle Singler. We did the talking and we pretty much said to the team and to us, that we were not going to lose that game.” Duke stormed back to win that game by 6 points, and it’s one of Smith’s favorite moments from a playing career that also included a national championship. “It was a great feeling to know that it was our voices and our holding each other accountable that helped us win that game,” Smith said. Smith, who will speak at the IMAGE Health Care Re- cruitment Conference in Scottsdale, Arizona in July, is now on the coaching staff at Duke, as director of basketball operations. Part of his job is to help recruit talented student-ath- letes who will make Duke better — not unlike the work NAHCR members do every day. So that memory from a halftime in 2011 is not just a warm remembrance. It’s also a goal. Smith is not only looking for students with good grades and a nice jump shot, he also wants to find team members who will stand up and show leadership. “There will come a time when you’re going to need them to do something without you being right up under them, and they’ll succeed,” Smith said. As director of basketball operations, Smith juggles all kinds of behind-the-scenes responsibilities, including travel, team meals and supervising student managers. He also is involved in all aspects of recruiting other than recruiting That does not mean one errant posting is the final trips. word on someone’s character, but it can amount to a red For anyone involved in recruiting, Smith’s advice is to flag, he said. focus on “people with high character who from top to bot- A solid work ethic also is crucial, Smith said. tom take care of themselves, take care of their families.” “Some people in basketball are just trying to get by. He added that, “somebody with high character isn’t just a But then there’s people who really want success, who want high-character person sometimes, they’re a high-character to help a team’s success. Those are the people that you’re person all the time. And that’s something that we want in going to want working for your company or your business our program.” or your team.” That’s one reason Duke evaluates social media posts of What does a company owe to the people it recruits? basketball prospects, just as many businesses do. Above all, honesty, Smith said. “If you try to be something “Social media plays a huge part in recruiting,” he said. that you’re not, they’ll see straight through that.” “I can tell you now, we have backed off of recruits based on their social media... we get to see a lot about who someone is based on their social media.” Continued on page 4

Volume 42 | Issue #2 4 | Directions: National Association for Health Care Recruitment

Nolan Smith: Building a Team of Leaders Continued from page 3

And if your company has weak Smith said Krzyzewski has vast cent. But not him. He keeps his hun- points, be honest about that too, he basketball knowledge, a commitment ger. He keeps his fire… he wants more said. to strong communications and a will- and he keeps wanting more and that’s “Say, look, that’s why we want ingness to confront any challenge the what keeps him being the best.” you… we know that if we get some- team may be facing. And more. The ultimate goal for a team or one like you, with your character and “He respects every single person a business, Smith said, is to create a with your hard work and effort, and in the workplace, from the janitor to team of people who are dedicated to your desire to be better and help us the cleaning lady who’s taking out achieving a common goal. become better, we can improve... we trash every day,” he said. “He does “We recruit people with one sin- can take steps forward together.” some of these little things on a daily gle mindset, and when they combine By playing and serving on the basis that some bosses may forget to their minds and talents and their skills coaching staff at Duke, Smith adds do.” to one single thing, which is winning... simply that, “I have gained many les- Taking that approach can help the sky’s the limit.” sons from the legend.” any business, Smith said. “You’ll get Hear more from Nolan at the The legend he’s talking about is cleaner floors. You’ll get your assistant NAHCR 44th Annual IMAGE Health longtime Duke Coach Mike Krzyze- coaches coming to work before you to Care Recruitment Conference, July wski, who has amassed five national make sure stuff gets done.” 11, 2018, at the Fairmont Scottsdale championships, three Olympic gold Smith said Krzyzewski, who is 71, Princess in Scottsdale, Arizona. medals, and more Division I wins than is honored to be Duke’s coach and any men’s basketball coach in NCAA never takes it for granted. history. “Some people can get compla- REWARDS FOR REFERRALS REWARDS FOR REFERRALS ord! d the w Sprea

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Volume 42 | Issue #1 Directions: National Association for Health Care Recruitment | 5

7 Ways to Lead Well Through Change and Uncertainty

By Karin Hurt, MA, Let's Grow Leaders

5. Encourage Risk Taking Even if you’ve reacted poorly to mistakes before, admit that, and promise support in taking calcu- “Accepting that the world is lated risks. Put in place whatever full of uncertainty and ambiguity parameters and checkpoints you need to feel comfortable in your does not and should not stop people world, but allow space for creativity and brilliant thinking. You from being pretty sure about a lot of things.” need every single brain cell oper- - Julian Baggini ating on full-cylinder at times like these, not censored with fear of making mistakes.

6. Envision Alternative Scenarios When the future is uncertain, it’s easy to think that “anything could ometimes when you go to build 2. Draw Strength from Your Mis- happen.” That’s seldom true. your recruiting strategic plan, sion More often the most probable it can seem like there are more It’s easy to feel like everything is scenarios can be boiled down Squestions than answers. We’ve seen uncertain in times of uncertainty. to two or three. Brainstorm those changing regulatory environments, That’s never true. Reinforce your possibilities and develop contin- disruptive technology, and natural mission and core values — and gency plans. This exercise goes disasters lead to a paralyzing cycle of communicate what’s not going a long way in calming minds and “what ifs” that lead to inaction. One to change, no matter what. Help spirits while generating creative of the best skills you can develop as your team draw strength from possibilities that could actually an HR leader is learning to help your your bigger “why.” work across scenarios. team strategically manage through uncertainty and change. 3. Know What You Collectively 7. Engage Other People and Per- Know and What You Don’t spectives Ways to Help Your Team Deal With Chances are that you and your The more people you engage in Uncertainty team know more than you think. the solution, the less frightening “Accepting that the world is full of un- Resist the urge to focus only on the problem becomes. Enlist uncertainty and ambiguity does not and what everyone already knows. usual suspects to weigh-in. En- should not stop people from being Write that down, but then add gage some cross-functional col- pretty sure about a lot of things.” - Ju- to the list of what each person laboration. Benchmark externally. lian Baggini knows or suspects based on Ask your children (hey, you never their area of expertise. Then write know). 1. Ground Yourself in Confident down what you don’t know, and Humility brainstorm ways to gather more Most importantly keep your cool Know your strengths and con- information in that arena. A very and focus on the possible. sider what behaviors have served useful exercise we use to help you well during other times of leaders navigate strategic ambi- stress and change. If times of un- guity is our Own the U.G.L.Y. con- Learn more from Karin about lead- certainty don’t lead to your shin- versation. ing during times of strategic am- ing moments of leadership bril- biguity at the NAHCR 44th Annual liance, acknowledge that. Seek 4. Don’t Waffle IMAGE Health Care Recruitment out team members who find When you make decisions, stop Conference, July 13, 2018, at the change and ambiguity exhilarat- second-guessing them out loud. Fairmont Scottsdale Princess in ing to help you with your plan. If you need to change course, do Scottsdale, Arizona. Do your freaking-out in private. it boldly with strong communica- In uncertain times, nothing will tion and explanation. Otherwise, calm and inspire your team more keep your boat sailing swiftly in than your “game on” attitude. the announced direction.

Volume 42 | Issue #2 Broadening Your Horizon of Health Care Recruitment

44th Annual IMAGE Health Care Recruitment Conference July 10-13, 2018 • Fairmont Scottsdale Princess • Scottsdale, AZ

CONNECTIONS CONTENT CERTIFICATION

Face-to-face time Content tracks, HRCI and SHRM with leading keynote and general approved and the experts in health speakers, learning only place in the care recruitment. tracks for every level, world to earn your and more! CHCR!

LEARN MORE AND REGISTER TODAY AT WWW.NAHCR.COM/ANNUALCONFERENCE1 CONNECTIONS

Whether you are new to NAHCR or a seasoned veteran, there is a vast array of opportunities to reconnect with colleagues and make connections with someone new!

REGIONAL MEETINGS: Connect with your regional counterparts in this solution-focused session addressing local challenges!

SOCIAL EVENTS: Enjoy the additional networking opportunities each night, with our Kick-Off Reception, Exhibit Hall Grand Opening Reception, Awards Gala, and more! Spend quality time with other recruiters and our industry partners, discussing best practices in a relaxed and friendly setting!

TEAM ORIENTATIONS: Meet the NAHCR teams and fi nd out how you can make a difference to the future of NAHCR!

INTERACTIVE EXHIBIT HALL: Meet with over 50 industry partners that offer solutions to everyday business challenges! & MORE!

CERTIFICATION

NAHCR offers health care recruiters the opportunity to enhance their industry knowledge and improve their recruiting skills via its annual health care conference—the only health care recruitment conference designed by health care recruiters for health care recruiters!

NAHCR is an HRCI Approved Provider, NAHCR is recognized by SHRM to offer offering the recertifi cation credits HRCI- Professional Development Credits (PDCs) for credentialed professionals rely on to SHRM-CP® and SHRM-SCP® credential maintain their credentials. holders. All NAHCR educational events carry credit toward recertifi cation of NAHCR’s Certifi ed Health Care Recruiter (CHCR) credential.

By earning the Certifi ed Health Care Recruiter (CHCR) credential, candidates are demonstrating their knowledge and competence in the specialized fi eld of health care recruitment. Candidates must have at least two years’ experience by the time of the application and currently be working as a health care recruiter. Learn more at www.nahcr.com/chcr- credentialing-exam 2 CONTENT

New to health care recruitment? Seasoned recruiter? With something for everyone, our 2018 program offers a wide variety of sessions, from entry level to experts in health care recruitment!

KEYNOTE SPEAKERS

NOLAN SMITH, DUKE UNIVERSITY of the constantly-connected workplace, Curt’s unique insights MEN’S BASKETBALL: A childhood tragedy and entertaining speaking style have captured the attention of could have derailed Nolan’s basketball career. audiences worldwide. Instead, he was part of Duke’s 2010 National Championship team and went on to play KARIN HURT, LET’S GROW LEADERS: professional basketball. Off the court, Nolan Karin Hurt helps leaders around the world serves as the North Carolina state ambassador for Teen Cancer achieve breakthrough results without America, an organization designed to help bridge the gap losing their soul. With over two decades of between pediatric and adult oncology care. experience in sales, customer service, and HR, Karin was named on Inc Magazine’s CURT STEINHORST, FOCUSWISE: Curt 2018 Most Innovative Leadership Speakers and American Steinhorst is on a mission to rescue us from our Management Association’s 50 Leaders to Watch. distracted selves. Author of numerous books and founder of Focuswise, a consultancy that equips organizations to overcome the distinct challenges

GENERAL SESSIONS Transform Your Recruiting Strategy – Insight from 2018 “Yes, And...” Using Improv to Foster Deeper Healthcare Recruitment Metrics Benchmark Study Results Connections with Candidates and Elite Honor Roll Recruitment Winner Lindagrace De la Cruz, SAG/AFTRA, Certified Training Dana Cates, SPHR, SWP, RACR, Lean Human Capital by Generalist, Indeed.com HealthcareSource, and Shana Welch SHRM-SCP, Mercy Health Improv at its core isn’t about comedy—it’s about human In its 9th year, the Healthcare Recruitment Metrics Benchmark connection—which is why improv training is increasingly Study has compiled recruitment data from more than 850 hospitals finding its way into professional development programs and throughout the U.S. in six critical performance dimensions. Gain business school curricula. Unlock new heights in creativity, insights on how you can use standard benchmarks for developing communication and relationship-building and discover how a recruitment scorecard. you can deepen your engagement with candidates, both online and in person.

PRE-CONFERENCE WORKSHOPS

Healthcare Recruitment is the Optimizing Communication: The Heart Recruiter 101: A New Recruit’s Wild Wild West; How Do You of Recruitment First Stop Blaze a New Frontier? How do you find common ground in spite of Are you a new health care recruiter, Learn how Johns Hopkins All different backgrounds and mental models? or new to health care recruitment? Children’s Hospital thought outside the How do you identify and maximize the Make your first stop Recruiter 101! As box and under the budget, partnering positive aspects of your own and other’s a new recruiter, you will gain valuable with Fusion Marketing on a wildly relational styles? What do you do when information through our workshop! successful hiring campaign. communications get “stuck”? Attend We will review the varying aspects this interactive workshop and gain tools of being a health care recruiter. We you can use to immediately optimize will dive into day-to-day operations, recruitment communication and relationship strategic planning and federal development. guidelines. Presented by seasoned recruiters for new recruits! Session Content Includes: Employee engagement, recruitment marketing, technology, sourcing candidates, and more! CONTENT TUESDAY, JULY 10, 2018 THURSDAY, JULY 12, 2018 11:30 a.m. - 4:00 p.m. Registration Desk Open 8:00 a.m. - 5:15 p.m. Registration Desk Open 12:30 p.m. - 4:00 p.m. Workshop One: Healthcare 8:00 a.m. - 9:00 a.m. Vendor Demo Breakfast New to health care recruitment? Seasoned recruiter? With something for Recruitment is the Wild Wild 9:00 a.m. - 10:15 a.m. Keynote Session West; How Do You Blaze a New Thriving in the Age of everyone, our 2018 program offers a wide variety of sessions, from entry level Frontier? Distraction to experts in health care recruitment! 12:30 p.m. - 4:00 p.m. Workshop Two: Optimizing 10:15 a.m. - 10:45 a.m. Refreshment Break with Exhibitors Communication: The Heart of 10:45 a.m. - 11:45 a.m. Modern Day Recruitment Recruitment Events: Improving Hiring 12:30 p.m. - 4:00 p.m. Workshop Three: Recruiter 101: Results by Creating A New Recruit’s First Stop Customized Candidate KEYNOTE SPEAKERS 4:00 p.m. - 6:00 p.m. Open Afternoon Experience 4:00 p.m. - 6:00 p.m. CHCR Credentialing Exam 10:45 a.m. - 11:45 a.m. Recruitment 911: Simple NOLAN SMITH, DUKE UNIVERSITY of the constantly-connected workplace, Curt’s unique insights (Separate Registration Steps You Can Take Today to Required) Attract Top Talent MEN’S BASKETBALL: A childhood tragedy and entertaining speaking style have captured the attention of 6:00 p.m. - 8:00 p.m. Kick-Off to IMAGE Reception 10:45 a.m. - 11:45 a.m. Engaging a Multi- could have derailed Nolan’s basketball career. audiences worldwide. (Admission Ticket Required) Generational Workforce in Instead, he was part of Duke’s 2010 National Your Recruitment Marketing Championship team and went on to play KARIN HURT, LET’S GROW LEADERS: WEDNESDAY, JULY 11, 2018 Strategy professional basketball. Off the court, Nolan Karin Hurt helps leaders around the world 11:45 a.m. - 1:30 p.m. Networking Lunch with serves as the North Carolina state ambassador for Teen Cancer achieve breakthrough results without 8:00 a.m. - 5:15 p.m. Registration Desk Open Exhibitors America, an organization designed to help bridge the gap losing their soul. With over two decades of 8:00 a.m. - 9:00 a.m. Full Breakfast and Coffee 1:30 p.m. - 2:30 p.m. 5 Tactics for Breaking the 9:00 a.m. - 10:15 a.m. Opening Keynote Session: Recruiting Stress Loop between pediatric and adult oncology care. experience in sales, customer service, and Building a Team of Leaders 1:30 p.m. - 2:30 p.m. Using Video to Source HR, Karin was named on Inc Magazine’s 10:15 a.m. - 10:30 a.m. Refreshment Break Candidates and Increase CURT STEINHORST, FOCUSWISE: Curt 2018 Most Innovative Leadership Speakers and American 10:30 a.m. - 12:00 p.m. Regional Meetings SEO Steinhorst is on a mission to rescue us from our Management Association’s 50 Leaders to Watch. 12:00 p.m. - 12:15 p.m. Stretch Break 1:30 p.m. - 2:30 p.m. How to Hire for HCAHPS distracted selves. Author of numerous books and 12:15 p.m. - 1:45 p.m. Annual Business Meeting & Behaviors and Cultural Fit: founder of Focuswise, a consultancy that equips Luncheon (Admission Ticket The Marriage of High Touch organizations to overcome the distinct challenges Required) and Technology Team Orientations 2:30 p.m. - 3:30 p.m. Refreshment Break with Exhibitors (Communications, Education, & Prize Drawings Membership) 3:30 p.m. - 4:30 p.m. General Session 1:45 p.m. - 2:00 p.m. Stretch Break Transform Your Recruiting GENERAL SESSIONS 2:00 p.m. - 3:00 p.m. Workforce & Employee Strategy – Insight from 2018 Engagement: Creating a Healthcare Recruitment Transform Your Recruiting Strategy – Insight from 2018 “Yes, And...” Using Improv to Foster Deeper “Culture of Excellence” and Metrics Benchmark Study Healthcare Recruitment Metrics Benchmark Study Results Connections with Candidates the Effects on Recruitment & Results and Elite Honor Roll and Elite Honor Roll Recruitment Winner Lindagrace De la Cruz, SAG/AFTRA, Certified Training Retention Recruitment Winner Dana Cates, SPHR, SWP, RACR, Lean Human Capital by Generalist, Indeed.com 2:00 p.m. - 3:00 p.m. Saving Lives with a Successful 4:30 p.m. - 6:00 p.m. Open Afternoon HealthcareSource, and Shana Welch SHRM-SCP, Mercy Health Improv at its core isn’t about comedy—it’s about human Talent Acquisition Strategy at 6:00 p.m. - 6:30 p.m. Gala Cocktail Reception St. Jude Children’s Research 6:30 p.m. - 9:00 p.m. Gala Awards Dinner In its 9th year, the Healthcare Recruitment Metrics Benchmark connection—which is why improv training is increasingly Hospital (Admission Ticket Required) Study has compiled recruitment data from more than 850 hospitals finding its way into professional development programs and 2:00 p.m. - 3:00 p.m. Beyond Post and Pray – 9:00 p.m. - 11:00 p.m. Gala After Party throughout the U.S. in six critical performance dimensions. Gain business school curricula. Unlock new heights in creativity, Proactive Approaches That insights on how you can use standard benchmarks for developing communication and relationship-building and discover how Work FRIDAY, JULY 13, 2018 a recruitment scorecard. you can deepen your engagement with candidates, both 3:00 p.m. - 3:15 p.m. Stretch Break online and in person. 3:15 p.m. - 4:15 p.m. Putting Our Toe in the Social 8:00 a.m. - 1:00 p.m. Registration Desk Open Media Water and Falling 8:00 a.m. - 9:00 p.m. Vendor Demo Breakfast Into the Deep End! Lessons 9:00 a.m. - 10:15 a.m. Keynote Session PRE-CONFERENCE WORKSHOPS Learned While Transforming Winning Well: Lead Your Digital Engagement for Talent Team to Breakthrough Healthcare Recruitment is the Optimizing Communication: The Heart Recruiter 101: A New Recruit’s Acquisition Results—Without Losing Your Wild Wild West; How Do You of Recruitment First Stop 3:15 p.m. - 4:15 p.m. Horizontal Violence Soul Blaze a New Frontier? How do you find common ground in spite of Are you a new health care recruiter, 3:15 p.m. - 4:15 p.m. The TA Journey Triad: Employer 10:15 a.m. - 10:30 a.m. Stretch Break Branding, Recruitment 10:30 a.m. - 11:30 a.m. Healthcare Trends for 2018: Learn how Johns Hopkins All different backgrounds and mental models? or new to health care recruitment? Marketing, Candidate Data, Not Intuition Children’s Hospital thought outside the How do you identify and maximize the Make your first stop Recruiter 101! As Experience 10:30 a.m. - 11:30 a.m. Think Like a Marketer, box and under the budget, partnering positive aspects of your own and other’s a new recruiter, you will gain valuable 4:30 p.m. - 5:30 p.m. General Session Recruit Like a Rock Star with Fusion Marketing on a wildly relational styles? What do you do when information through our workshop! “Yes, And…” Using Improv to 10:30 a.m. - 11:30 a.m. Tactics for Enhancing Your successful hiring campaign. communications get “stuck”? Attend We will review the varying aspects Foster Deeper Connections with Branding on Glassdoor this interactive workshop and gain tools of being a health care recruiter. We Candidates 11:30 a.m. - 11:45 a.m. Refreshment Break you can use to immediately optimize will dive into day-to-day operations, 5:30 p.m. - 7:30 p.m. President’s Welcome & Exhibit 11:45 a.m. - 1:00 p.m. Legal Update Hall Opening Reception 1:00 p.m. Conference Adjourns recruitment communication and relationship strategic planning and federal development. guidelines. Presented by seasoned recruiters for new recruits! Session Content Includes: Employee engagement, recruitment marketing, technology, sourcing candidates, and more! CONFERENCE STATISTICS

HOTEL & TRAVEL INFORMATION

Fairmont Scottsdale Princess Enjoy the ultimate desert oasis! With something for everyone, including restaurants, six resort pools, and two championship golf courses, you’ll settle right into al fresco living in the blooming Sonoran Desert!

Support NAHCR by staying at the host hotel. For reservations, please call 800-344-4758 ($175 per night, plus tax) based 86% on availability. The room block is expected to SELL OUT! The closest airport to the hotel is Phoenix Sky Harbor Interna- tional Airport. NEW FOR 2018! NAHCR has partnered with Delta Airlines to offer you a discounted airfare. Please use the group code “NMS58” to receive a percent discount on your EXPERIENCE LEVEL travels.

As of March 2018, NAHCR is both an HRCI Approved Provider and a SHRM Recertifi cation Provider! There has never been a better time to attend the NAHCR IMAGE Health Care Recruitment Conference to earn credits and advanced your professional career!

6 Directions: National Association for Health Care Recruitment | 11

Saving Lives with a Successful Talent Acquisition Strategy - NAHCR IMAGE Session, July 11, 2 pm By John Leech, Director of Talent Acquisition, St. Jude Children's Research Hospital

taffing the nation’s leading pediatric cancer hospital candidates who are ready when a role becomes available is no small feat. (U.S. News and World Report ranked Leveraging Recruitment Marketing: Through active St. Jude Children’s Research Hospital as the No. 1 Pe- use of a CRM, recruiters send custom messages and track Sdiatric Cancer Hospital in 2017.) progress throughout the hiring process, leading to a more That’s because at St. Jude, they have one common effective talent pipeline. goal: find cures for children with life-threatening diseases During the session you will discover how your orga- through research and treatment. They seek talented and nization can better engage in-demand talent by utilizing diverse faculty and staff to continue to provide superior principles and strategies from the world of sourcing, mar- care, leading-edge research, and unmatched resources at keting, technology and analytics. no cost to the family. Register for the NAHCR IMAGE Conference and mark The St. Jude Children’s Research Hospital Talent Acqui- the session on your calendar: sition team goes above and beyond to find and hire people who possess the technical skillsets required to maintain a SESSION INFORMATION high standard of care and the critical soft skills necessary to “Saving Lives with a Successful Talent Acquisition Strategy provide a quality patient experience for children and their at St. Jude Children’s Research Hospital” families. This means the St. Jude Talent Acquisition team Speakers: John Leech, St. Jude Children’s must remain flexible and adhere to a smart strategy for re- Research Hospital, and Ray Bixler, SkillSurvey cruiting, sourcing, and hiring in-demand talent. Wednesday, July 11, 2018 At the NAHCR IMAGE Conference, join the session 2:00pm-3:00pm “Saving Lives with a Successful Talent Acquisition Strate- Princess Ballroom Salon B gy at St. Jude Children’s Research Hospital” to learn more about how St. Jude Children’s Research Hospital is suc- We are asking that you submit any questions on how to cessfully: source the best candidates prior to the conference! Let us Saying Goodbye to Post and Pray: Using a targeted know what you want to know. Send questions to sturnbull@ approach to find specific skillsets rather than the post-and- skillsurvey.com. pray methods of the past Engaging Passive Candidates: Utilizing technology and a smart recruitment strategy to build pipelines of qualified

National Healthcare Recruiter Recognition Day June 5, 2018

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Volume 42 | Issue #2 12 | Directions: National Association for Health Care Recruitment

Building Your Focus Vault: Creating a Place in a Distracted World By Curt Steinhorst

e have entered the age of tionally, and culturally. So how do we that hefty proposal, while leaving the distraction. At home, 60% better control the allocation of our at- inconsequential emails for the after- of people spend more tention? noon. Wtime staring at a screen than talking Experience. Your brain constantly with their partner. 88% use a second UNDERSTANDING ATTENTION changes based on your prior experi- screen while watching TV. Think about First, we must understand how at- ences. Scientists call this neuroplas- that. We can't even focus on the de- tention works. There are two systems ticity. Let's use a 16 year old for ex- vice that used to be considered the of attention in your brain. ample. They know everything in the cause of ADD. System #1: Bottom up attention. world. Just ask them. Yet, they can't Of course, distraction isn’t limited This system of your brain is wired to merge into oncoming traffic without to home life. Our jobs often feel over- seek new and novel stimulus with a causing everyone else to scream in whelming. We feel overworked, but particular focus on finding pleasure sheer terror. 16 year olds simply don't the evidence tells a different story. We (i.e., propagation) and avoiding pain. have the experiences to effectively average only three minutes of work If you are in a jungle shared with a interpret the thousands of pieces of before being deterred by interrup- lion, the earlier you see that beast run- data coming at them. It’s all new and tions. It takes us an average of twenty- ning at you, the better your odds of novel. On the other hand, the more three minutes to get back to work (Dr. your buddy being food and not you. active focus you give to a particular Gloria Mark, UC Irvine). Put simply, we Your immediate needs are driven by sphere, the broader you will be able are perpetually distracted. this system. to focus within that sphere. Distracted The problem? Access. For the first System #2: Top down attention, or work, unfortunately, leads to a need time in history, we have literally no executive control, allows us to make for more distraction required by your barriers to connectivity. Let me put active decisions about where we will brain to keep you from feeling bored. this in context for you. If we took the focus. You can file your taxes, or at Your experiences shape your focus. total span of human history and di- least fill out the extension. Your kids Emotion. Why do you find yourself vided it by average life expectancy, CAN clean their room. Your spouse checking Facebook when you should we would arrive at eight hundred life- has the capacity to (finally) put that be finishing the project? Because your times. For the first six hundred fifty of scrapbook together of the Disney va- family is on Facebook. Your friends are those lifetimes, we lived predominant- cation the family took 6 months ago. on Facebook. The classmate from se- ly in caves. We’ve only had mass com- Your future self loves it when your top nior level English (who you didn't even munication for the last six lifetimes. down system wins. talk to then) is on Facebook — and they Not until the last two could you com- The key is to set up our lives in are skiing in Europe! It makes total municate further than you could walk, ways that put our 'top down' system sense that we want to check in on the thanks to Henry Ford. Today, you can in control. people who mean the most to us. Un- communicate with anyone anywhere fortunately, this distracted work-style anytime. And we do. KNOWING THE HIDDEN FACTORS actually disconnects us from the pur- The result? Noise. Your phone, Yet, our choice to focus or not pose of our jobs (no wonder 70% of social media, your computer have all doesn’t happen in a vacuum. We are US workers are disengaged). And our made you continually available to a all subject to hidden factors that af- emotions guide our focus. If you want thousand voices. They’re all scream- fect our ability to focus — factors that to focus, you must take the time to re- ing your name, they’re all demanding we can either harness or endure. I call mind yourself why the work you are your attention. You see, technology these factors the Four Es: doing matters. And, in case you don't has not only made the world available Energy. The top down system re- remember, your work does matter. to you, it has made you available to quires far more mental energy. It’s a Environment. We are wired for the world, and you’re probably crum- valuable and depleting resource. The distraction due to our sensory system bling beneath its demands. more energy we have, the easier it always wanting to be stimulated. The The way we manage our atten- is to focus. Here's one practical way best way to limit those distractions is tion has incredible consequences on to use your energy more effectively: to ensure our environment doesn't our relationships, the quality and ef- complete your most mentally exhaust- contain them. In today's world, the ficiency of our work, our capacity for ing tasks early in the day. Don't spend most important ‘environment’ to con- self-control, and, at its root, who we your morning responding to emails. are becoming individually, organiza- Spend your morning pumping out Continued on page 13

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Building Your Focus Vault: Creating a Place in a Distracted World Continued from page 12 trol is your virtual environment. Email Keep Your Door Closed Disturb” mode on your phone is a is a cesspool of distraction, always of- A good vault is going to be a place great alternative if the timed box isn’t fering a new potential reward from the where you can physically separate an option. The do not disturb setting next inbox notification. To rid yourself yourself from your peers. It should is especially ideal if you are expecting of this land mine, simply make the have walls, barriers that keep you from an important phone call — you can se- calendar your home screen and then the co-workers, friends, family, and lect who can still reach you. schedule email checks into your day maybe even the occasional enemy. along with the tasks you actually need Either Close Your Laptop, or Put It in to get done. Hang Up Your “Do Not Disturb” Sign “Full Screen” We give you this sign for a reason. If you’re able, keep the laptop out MAKING SPACE FOR FOCUS Hang it on your door and you’ll watch of the vault. But we live in the digital Today’s workplace doesn’t pro- the unnecessary interruptions come age after all so this is not likely an op- vide quiet places of focus. As a re- to a screeching halt. tion. We suggest limiting yourself to sult… our attention is growing weaker the ‘screen’ in which you’re working— by the day. This isn’t just unfortunate, Invest in a Pair of Noise-Canceling viewing it in full screen will keep your it’s tragic. Leadership requires focus, Headphones wandering eyes from the legion of and focus requires space. You need a Some of us don’t have the lux- distractions scattered across the rest place where your attention is focused ury of a personal office. Maybe you of you computer. If you have multiple and protected. I call it a vault. share an office, maybe you work in tabs open, you are working against A vault is the place that protects one of those monstrosities known as your own focused attention. your most precious resources, and an“open-office,” or maybe your office You must use tech to fight tech. keeps unwanted people out. It’s a walls are just paper thin. Noise-cancel- While tech can divide our attention, it place that is made specifically to help ing headphones are a great alterna- can also focus it. Here are some apps us overcome the distinct challenges tive for less than ideal circumstances that you should consider adopting: of today’s distracted world. such as these. - Freedom - a program that Since most organizations today You need to create virtual barriers. turns off the internet for the are passively going the way of dis- Physically isolating yourself is the first time you set. traction, the few who wake up to the step, but it isn’t enough. You may be - Writeroom - a simplified word gravity of the situation, learn how to away from your peers, but your phone processor so you can write quiet the world, build a vault, and take and laptop keep you at arm’s length to without being distracted by control of their attention will see their almost everyone in the world. You’ve condescending red squiggly value in the marketplace multiplied. put up walls of defense around your lines and inexplicable setting The key to the vault? You must attention, but your phone is a Trojan changes (thanks MS Word) be unreachable. Most of us not only Horse. It never really had to break - RescueTime - tracks your time don’t want to do this, we actually say down walls to get to you. It entices you to tell you how you are spend- it’s bad for us. Two thirds of men and until you invite it inside, but at any mo- ing it one quarter of women would prefer ment it will drop a band of attention- - Forest - a phone app that re- to experience an electric shock rather hungry soldiers who will pillage your wards you for not looking at than spend fifteen minutes in silence/ mind and thwart your plans. Keep the your phone solitude. But the truth is that access is Trojan Horse out: - Chrome Extensions: Limitless the enemy of ingenuity. (simple organizational land- You need to create physical barri- Lock Up Your Phone ing page), Strict Workflow (an ers. You’re familiar with Murphy’s Law, You need to virtually isolate your- alternate to Freedom) right? It states that if anything can go self from Facebook, satellites, and wrong, it will. This applies especially cell-towers. This is why we’ve given PROTECTING YOUR MOST to your attention. If anyone can inter- you a timed box for your cellphone. VALUABLE RESOURCE rupt you, they will. And the easier it is While you’re in the vault you’re off the My grandfather never went to to reach you, the less likely the inter- phone. a gym. He didn’t work out. He just ruption will be important. How do you worked. And he was in great shape. keep them out? Let’s get practical: Enter “Airplane Mode” The Airplane Mode or “Do Not Continued on page 14

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Building Your Chapter Update Focus Vault: By Lorraine Bamford, NAHCR Chapter Engagement Director Creating a Place in eaders from fourteen NAHCR ter recognition. Chapter Recognition chapters joined and were wel- Awards will be presented at NAHCR’s a Distracted World comed by Lorraine Bamford, Annual Health Care Recruitment Con- LNAHCR Chapter Engagement Direc- ference during the Gala Awards Din- Continued from page 13 tor ([email protected]), ner on Thursday, July 12, 2018. So far, Gyms only exist today because and other members of the NAHCR a dozen chapters have satisfied the most of us are given, without any ef- Board of Directors for a call on March annual reporting requirements. Chap- fort, the things that used to require 22, 2018, to update NAHCR Chapter ters who have yet to submit their re- a lot of work. Most of us don’t have Presidents on NAHCR’s ongoing stra- ports are encouraged to do so as soon to hunt a deer to eat meat or har- tegic initiative to better engage and as possible. Looking to showcase your vest barley to make bread. We just support them in their roles as Chapter chapter’s events and achievements stop by Whole Foods and search Presidents. outside of the annual report? Email for the best deal on organic gluten- Initial outreach efforts to the chapter news to [email protected]. free pasta to go with our Russian Chapter Presidents by NAHCR’s Chap- Chapter Presidents were provid- kale salad. No exercise required, ter Engagement Director identified ed with several resources in support other than lifting that half-gallon common challenges, mostly around of marketing NAHCR to chapter mem- carton of almond milk and placing member engagement and partici- bers, including “Save the Date” post- it into our basket. Today, we need pation, both in meeting attendance cards for the upcoming conference gyms. We go there, not because we and volunteer leadership, but also in and “Ask Me about NAHCR” cards for want to, but because it’s a require- membership recruiting and retention, distribution to fellow recruiters who ment if we want to be healthy. educational programming and ven- may be unfamiliar with the associa- We also need vaults if we want dor support. tion. They were also reminded about to protect the most precious and The Chapter Engagement Direc- NAHCR’s referral rewards program, limited asset we have — our atten- tor role was created in 2017 and is which rewards current members with tion. How you allocate it will govern accountable for spearheading NAH- a $15 Amazon gift card for each new the depth, or shallowness, of your CR efforts to assist the Chapters in member recruited. relationships. It will make you bet- addressing these challenges. Future Representatives of NAHCR’s Com- ter, or worse, at your job. It will give quarterly calls will include a time of munications, Education and Member- you meaning, or make you lose it. open conversation among the Chap- ship Teams also attended the call to It's time to use the factors of at- ter Presidents, where they can share share information on and solicit sup- tention to take control, or not. The solutions and brainstorm ideas. In ad- port for their ongoing initiatives. Any choice is yours. dition, NAHCR has created an online Chapter member who is also a NAH- Join Curt as he shares more forum where Chapter Presidents can CR member is eligible to serve on a from his book "Can I Hear Your At- network and brainstorm with each NAHCR Team. Monthly team calls are tention? Inspiring Better Work Hab- other between quarterly calls. The excellent way of collaborating with its, Focusing Your Team, and Get- NAHCR Board of Directors approved colleagues on membership recruit- ting Stuff Done in the Constantly offering one complimentary NAHCR ment and retention strategies as well Connected Workplace," on July 12, membership to be awarded annually as finding topics and speakers for 2018, at the NAHCR 44th Annual to the NAHCR Chapter President or meetings and educational events— IMAGE Health Care Recruitment another volunteer on the chapter’s two of the primary challenges identi- Conference at the Fairmont Scott- leadership track to facilitate partici- fied by NAHCR Chapter Presidents. sdale Princess, Scottsdale, Arizona. pation by the Chapters. Just recently The next NAHCR Chapter Presi- a new menu item was added to the dents Council call will be held on NAHCR homepage, offering the Thursday, June 14, 2018 at 11:30 Chapters better visibility in promoting am – 1:00 pm EDT. Mark your calen- their local chapters to prospects visit- dars now! Chapter Presidents attending the NAHCR website. ing NAHCR’s Annual Conference will Also on the call, NAHCR’s Chapter meet in Scottsdale on Wednesday, Engagement Director answered ques- July 11, 2018 during breakfast. Details tions regarding the chapters’ annual to come! reporting requirement and reminded the Chapter Presidents that the activi- ties reported form the basis for chap-

Volume 42 | Issue #2 Directions: National Association for Health Care Recruitment | 15

Committee Corner - Education By Jessica Jackson, NAHCR Education Director

NAHCR Education Team mem- plore in a “live” setting conversations ety for Human Resource Management bers are in the thick of conference started online in NAHCR’s new listserv. (SHRM), and now the Association of preparation as this issue of Directions Interested in presenting or sponsor- Staff Physician Recruiters (ASPR), for arrives in your Inbox. The effort to de- ing a webinar? Learn more here. the physician recruiters among us. liver a high-quality experience actu- Efforts by CHCR Subcommittee None of this work would be pos- ally began before last year’s confer- members (Ann Bures, Josh Cosby, sible without the enthusiasm and gen- ence ended, with the NAHCR Board Claudia Cotarelo, Cindy Lech and Jill erosity of all our team members. We of Directors holding a debrief meet- Lopez) continue with a new exam re- plan a conference for twelve months ing before leaving Savannah to reflect source guide released this month, and and the dedication of the Education on how things went. updates to the exam itself scheduled Team has surpassed many goals this The NAHCR Education Team has to begin in July at the conference. That year. Thank you for all you do, and I been meeting monthly since August. project has an anticipated completion look forward to seeing all you in a few Keynote speakers have been in place date of July 2019. weeks in Arizona—my home state! since the first of the year. Changes to NAHCR is now accredited by no Interested in joining your health the Call for Presentations resulted in less than three organizations to pro- care recruitment colleagues in their more submissions across a broader vide continuing education credits pursuit of educational excellence? base of content and contributors, in- toward industry certifications: the HR Email [email protected] for more infor- cluding recruiters from our Federal Certification Institute (HRCI), the Soci- mation. sector, among others. Early distribution and aggressive marketing of the exhibitor prospectus has resulted in a SOLD OUT show, with six weeks left until the conference. Now all we need is to see YOU in Scottsdale! Special thanks to our conference subcommittee lead volunteers:

• Conference Kick off – Kip Welch • Exhibitor Engagement - Ann Bures and Judi Russell • Moderator Schedule - Rick Madi- son • Concurrent Session Review – Lori Faber, John Lidstrom and Lisa Sin- nott

But the conference isn’t the only project that the NAHCR Education Team is working on. As the committee responsible for oversight of all educational products and services of NAH- CR, the team has also been working hard to deliver educational webinars as well as manage the Certified Health Care Recruiter (CHCR) credential. The team is also responsible for securing NAHCR’s status has an accredited provider of continuing education credits. Our success depends on our Currently the team is on track to deliver almost a dozen webinars this partnership with you, health care recruiters! year. This includes a new pilot project Thank you for 15 great years and in partnership with the NAHCR Com- munications Team on a webinar to ex- many more to come! - Medefis

Volume 42 | Issue #2 16 | Directions: National Association for Health Care Recruitment

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Volume 42 | Issue #2 Directions: National Association for Health Care Recruitment | 17

Toolbox Tip: Social Media Tips for Health Thank You Care Recruiters to the By Kelli Rice, Director of Insight Marketing, HealthcareSource ocial media has proven an elusive ers to, it’s a good one to include in your NAHCR Vendor tool for many healthcare recruit- repertoire. ers. But with the talent shortage Come as you are. A quality brand Members Sand fierce competition, you need to go will improve awareness and shape at- where the quality talent is. And today, ac- titudes, leading candidates to actively tive and passive candidates alike are on seek out your organization, instead of Thank you to our Vendor Mem- social media. Remember, even if health- just finding you by luck. Use your social bers for their continued support! care talent is open to learning about op- media networks to distribute unique, For more information visit NAH- portunities on social media, you need to shareable content that your target audi- CR’S online list of Vendor Mem- consider each platform, your target au- ence will want to find. bers. dience there, how they use the platform, Be real. Social media is personal, and your own employer brand. and it’s hard for your brand to be per- Before you go blasting out your sonal with stock images that do nothing AppVault open reqs on Twitter, Facebook, to support your employer brand. The Aya Healthcare LinkedIn, and more, consider the remedy to this is simple: use real em- following social media tips to guide you. ployees in your photos, and give people Checkster Inc Be true to your brand. Your orga- a look behind the scenes. Then, watch DiversityNursing.com nization can’t have a split personality. people who recognize themselves and You genuinely need to be who you are their friends share your content! experiencedRN to patients, employees, and job seekers. Spread the love. Current employ- Fusion Marketing Group The differences lie in appealing to the ees can be the best ambassadors. While specific audience you are targeting at you might not be ready or able to offer Fusion Medical Staffing, LLC the time. a formal social advocacy plan, make it HealthcareSource Social media isn’t a megaphone. It’s easy for your employees to share your about back-and-forth communication, content. This could include revisiting HiredNurses.com so don’t treat it like a one-way street. your corporate social media policy, en- HireRight Ask questions, and then engage with gaging employees in content creation, people when they respond. “Join other alerting employees to new posts, or cre- HospitalRecruiting.com conversations, too,” suggests Tim John- ating a contest to encourage social aci- son, who manages the recruitment mar- tivity amongst employees. Indeed, Inc. keting efforts for CentraCare Health. “A Take it easy. What you really want to International Healthcare Recruitment great way to expand your reach is to like do is make it easy for your target audi- and monitor other pages in your com- ence - the job seeker. Eliminate steps Katon Direct munity, and then comment on, share, and hurdles by posting links directly to Lucidity Direct and like their content.” where you want them to go. Think deep Follow your audience. When choos- links to specific blogs, career site pag- Medefis ing social media platofrms, go where es, or job postings, rather than links to Montage your audience is. For example, you a home page. And don’t forget to inte- might find mid-career nurses on Face- grate social media into your application NAS Recruitment Innovation book and administrators on LinkedIn. process to make it easy for candidates Nurse.com Then, be sure to craft your messages to apply with their LinkedIn profile, for appropraitely for each channel and au- example. PreCheck, Inc. dience. Testing, Testing... With social media, PriceWeber Marketing Communications Leverage conference hashtags. it is easy (and imperative) to test, retest Conference organizers push their and test again. Try new things, like post- Qualivis, a division of SCHA Solutions hashtags hard, and jumping on those ing at different times of day or different conversations and using the hashtag is types of media, and then use the social Recruitment Marketing Agency a great way to reach specific audiences platforms’ analytics to see what formula Shaker Recruitment Marketing and introduce yourself, as well as your produces the best traction. organization. Hit them with your best shot. Social SkillSurvey, Inc. Bring it back home. Before you post media allows you to target paid adver- Universal Background Screening, Inc. a status update or tweet, you need to tising in multiple ways, including by in- create the content that feeds it to bring terest, location, the media people con- Wolters Kluwer traffic back to your brand. Although sume, and more. Use these targeting WorldWide HealthStaff Solutions Ltd your blog and/or career site shouldn’t parameters to get your message in front be the only destination you send follow- of your ideal candidate.

Volume 42 | Issue #2 18 | Directions: National Association for Health Care Recruitment Staff Corner: See You in Scottsdale!

Want to know a little bit more about NAHCR Head- Tell us something that might surprise us about you. I quarters staff you’ll see in Scottsdale? played four sports in high school (cheerleading, track and field, basketball, and golf) and broke two school records BRIANA MELNICK, CMP, MEETING PLANNER Briana’s back and she’s better than ever, having earned EMMA HYVONEN, REGISTRAR her Certified Meeting Planner designation in May 2018. Emma’s a new addition to this year’s onsite team, but Congratulations to Briana on her achievement of this cov- she’s been working on this year’s conference since confer- eted credential! ence planning in August 2017. Almost everyone attending What three traits define you? Hard working, passion- has “met” Emma via phone or email. Be sure to stop by the ate, witty Registration Desk in Scottsdale and say “Hi!” What is your personal philosophy? If you can’t reach it, What three traits define you? Passionate, supportive, find someone tall(er) empathetic What is your greatest fear? Frogs (seriously!) or failure How would your colleagues describe you? Supportive, What does true leadership mean to you? Inspiring oth- helpful and optimistic! ers to do their best What is your personal philosophy? Work hard and stay How do you define success? Getting up every morning positive and being excited about what you do How do you stay organized? I have learned to write a Tell us something that might surprise us about you. I new to-do list every day, prioritizing in a way that allows me know how to do Fire Baton Twirling to focus on one task at a time. How do you define success? Success is being 100% LINDSEY LEAHY, TRADE SHOW MANAGER prepared for an event and feeling that I have done abso- 2017 Exhibitors and Sponsors will remember Lindsey’s lutely everything I can do to help make my team success- dedication and professionalism from last year in Savannah. ful. The majority of my work happens behind the scenes 2018 Exhibitors and Sponsors who haven’t met Lindsey yet before the event begins, but I always strive for perfection can now put a face (and personality) with a name. every step of the way. What three traits define you? Caring, hard-working, What’s the most interesting thing about you that we passionate wouldn’t learn from your resume? I love dancing! I used to What’s one thing you couldn’t live without? My dog, be on the University of Central Florida dance team. Bella Where is your favorite place to be? Anywhere as long TONYA WADE, CAE, EXECUTIVE DIRECTOR as I’m surrounded by my friends and family Tonya will be attending her second NAHCR Annual What does true leadership mean to you? Always being Conference—her first as Executive Director. Tonya brings willing to jump in and help. It is one thing to ask for some- almost 20 years of experience in association management thing to be done, but it is another to be ready and willing to NAHCR, along with a heart for service and a passion for to help make that something a success. excellence. She looks forward to seeing you all in Scotts- Which one would you want most – flying cars, robot dale! housekeepers, or moon cities? Flying car, no more traffic!

Volume 42 | Issue #2