PlA JERER EQUIPMENTCOMPANY,INC.

,~* Knowwhat'sbelOw. Call beforeyoudig. ~~ ~ I WHEN YOU PURCHASE I I A MACHINE, WE I I

I iL DELIVER OUR COMPANY I L I One might ask how a company delivers itself to . their customers. Being a supplier of -~? I Equipment is a valuable part of our company's . foundation. You cannot go wrong with a com- pany when its founder John Deere; laid down I I principles of doing business which are still being followed today. Among them was his insistence on high standards of quality. John Deere vowed, "I will never put my name on a product that does not have in it the best I that is in me".

I Another part of our delivery process is having employees with the same core values exhibited by the John Deere Company: integrity, quality, commitment and innovation. i

At Plasterer, every parts department has a "Certified Parts Advisor" and I our warehouse's are stocked with tens of thousands of parts. We strive to stock 100% of parts which can be replaced in 2 Hours or less. For parts I that are not on hand, 98% of the time, we can have that part the next day. For the last 2%, we have a direct connection to inventory at all Deere I dealers in the United States. In Compliance with Deere's New Model Qualification process, our i Service Department's are staffed with John Deere Certified Technicians, and required tools, which include Deere's exclusive Super Caddy. Our repair shops exceed the John Deere Service Cleanliness report card. Our technicians are equipped with up-to-date technology. Field technicians have laptops with wireless internet capability. The John Deere Service Advisor Program, which is John Deere tech manuals and diagnostic program, allows an internet link from machine to dealer for diagnostic trouble shooting. Solid financing takes some of the pressure With Customer Personal Service (CPS), you will have around the clock, off your business. Fortunately, that's the Internet-based access to information and solutions regarding your only kind we offer. John Deere Credit offers equipment. What is available? An internet parts catalog program, an on- Line parts ordering system, as well as technical manuals which can be installment loans, leasing, revolving credit, ordered or downloaded. and more-to maximize your cash flow and keep you focused on growing your business. Wouldn't you like to know what your equipment knows? Now you can with JDLink, (a partnered program with Qualcomm). JDLink is a machine Put some of the load on us: Do more with monitoring System. There are four levels to this system that John Deere Credit. lets you see your machine's location, service status, utilization, perfor- mance and productivity of your machines.

Needmore information? At Plasterer, we recognized a need to have this information readily available to our customers. Be sure to check out our newly redesigned See your local John Deere dealer or website. At www.plasterer.com. you will find the latest information and visit www.JohnDeereCredit.com. technology like Tier IV emissions regulations, JDLink, Customer Personal Service, as well as our service and parts capabilities. You can download 2009 John Deere equipment brochures as well as our used and rental ~~ YOUR IViONEY WORKS HAftD-ERl-- fleet equipment for sale.

"We're on it." and "we get it." You, our customers have no time for downtime. While many manufacturers talk a good game about uptime, Plasterer Equipment and Deere are doing something about it. Experience for yourself the Plasterer way of doing business ..When you purchase a machine, we deliver our company. JOHN DEERE CREDIT D ~ Jj.lI/d. Sincerely, Dean Nolt Senior Technical Advisor ~ Plasterer Equipment Co., Inc. Subject to John Deere Credit approval. PowerPlan is a service 01 FPC Financial, I.s.b. CR2210537 (07-12) ConstrllCl r i n Ha'~~:g~" ~~,it'snotallpalmtreesan

~alh1{trees bQwirlg irl the coolirlg trade SUrl§t;ttl1e,arld smilirlg faces. TI , "Ctc;>$:e,It'$',NawaiI\ paradiseif you'rl . i! it Y9~re ,a COrltractor. 'Ed regiof:)' manaaBr: for

operafi~lii Orl the lslarlct.. Whetl he~talks abou lava, the' logistics of gettirlg parts arld e. islarld, arld dealirlg with a delicate ecos

~egirls to urlderstarld that Hawaii may be I some, but rlot alwaysto a COrltractor.> ",..- fi '0 ...'" m'3 ""'t ...

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Dealer'srole "The cost of equipment affects what Versatility These conditions make a positive we can bid a project for,so the price When he looks for equipment Brown dealer/contractor relationship key to has to be right for us to get the work we looks for machines that can do a operating successfully in Hawaii.Brown need," Brown continues. While price is number of jobs. And barging equip- counts Eric Fu, his American Machinery important in his equipment-acquisition ment from one island to the next eats dealer rep, as a member of his manage- decision, there are other factors as well. into margins, so he does all he can to ment team. "Iconsider him one of our Brown cites an instance where the eliminate this expense. "Wedon't have staff. Webounce ideas around. I trust company was looking at a 45-metric-ton the luxury of specialized equipment. him. Our relationship is a partnership excavator. "That's what we thought we Weneed to be able to swap around dif- in every sense of the word, and I give needed, but then Eric told us about the ferent pieces from one job to the other him credit for a large part of Goodfel- 3500. It gave us the price, power, and here on the island." low's success on the BigIsland." digging specs we needed, witi)out the Brown uses Fu's knowledge of equip- cumbersome size of the larger machine. Partsbackup ment and the Goodfellowoperation to It was a great fit." Being4,000miles from the mainland help select the machines that willnot "Itrust Eric to tell us what kinds puts more pressure on the customer/ only fit a particular application, but can of equipment will best fit our needs, dealer relationship. "Wehave really be used efficientlyin their fleet once and he hasn't missed so far." high expectations from the dealers we that job is finished. use, and our John Deere dealer really

PAGE4/5 The big island of Hawaii is lava,

whether it sits harmlessly on the

beach, has been broken up by delivers. When we buy a machine we through undercarriages and buckets Mother Nature, or is solid rock on expect the dealer to have the parts fast. Wekeep a welder busy just hard- we'll need in stock. facing buckets and other ground-engag- jobsites. Above left: A John Deere "Ialso expect constant communi- ing tools. 850J Dozer piles broken lava that cation between our dealer and our "But logistics are what drives profit- master mechanic, so they'll knowwhere ability here. The equipment we need will be fed into a crusher and used our machines are running and when has to be available when we need it, they'll need scheduled maintenance," then we need to do whatever it takes as aggregate on the jobsite. Above says Brown. to keep it up and running. To do that, right: This 350D LC Excavator "It's rare when they don't have a you need to have a relationship with part here on the BigIsland, but ifthey your dealer that's built on mutual trust equipped with a hydraulic breaker don't they'll air freight it in without and respect. That's what we have with chisels lava to make way for a batting an eye." American Machinery.". building foundation. The spoil will American Machinery, with facilities in Hilo, Logisticsis key Kahului, Kailua, Kapolei, and Lihue provide service be converted to aggregate. "This island is solid lava," says Brown. to Goodfellow operations in Hawaii. "This is much more abrasive than almost anything else we could work in. We go Electrohydrauliccontrolsputmoreworkwithineasyreach

Domorewithout EHcontrolsenablea varietyoffunc- tions and advantages that are not possible or are cost prohibitive with traditional mechanical, servo, and pilot liftinga finger controls. Rather than using a mechani- callinkage like manual controls or a Want to maximize productivity without a lot of extra effort? hydraulic pump like pilot controls, EH controls employ a computer for precise Available on many John Deere machines, electrohydraulic (EH) metering. Because they "drive by wire," EHcontrols provide fast, accurate ma- controls allow operators to work more productively, precisely, chine response with precise low-effort control. and comfortably, while maintaining maximum control with TMCbackhoes minimum effort. EHcontrols enable the optional Total Machine Control (fMC) package on 3105Jand 410JBackhoes, with indus- try-exclusive in-the-armrest joysticks for smooth fingertip control, excep- tional fatigue-beating comfort, and up to 20-percent faster cycle times. Joy- sticks respond easily to an operator's touch, for quicker, smoother control of loader and backhoe functions. Controls are located conveniently in the armrests, so operators can even operate the backhoe when facing to the side. "The ergonomically positioned jOysticks eliminate the need to pull pilot-control towers into 'work' posi- tion," explains Bob Tyler,John Deere product marketing manager, backhoes.

Electrohydraulic (EH)controls is the technology behind Total Machine Control (TMC) on Deere backhoes and dozers and Integrated Grade Control (IGC) on dozers. The controls allow operators to maximize productivity with minimal effort. "Andthey're more comfortable than betwe~n fast for quicker cycle times, Totalcrawlercontrol traditional manual backhoe levers, m~di).1mfor normal digging,and slow OnDe~redozers, electrohydraulics which require the operator to lean forptecision work. e[lacpte]Qtal,Machine Control ([MC) forward and use more force." "With a pilot- or manual-control oftransmission functions, allowing With the unique mini-joystick,you machine, the backhoe runs at a maxi- eacchoperator to customize machine can run the loader and backhoe simul- mum speed set by hydraulic pump operation and response to personal taneously without removing your hands flow,"says Tyler."The only wayto preferences. Operators can adjust from the joysticks or swivelingthe seat slow the speed down for finework is to decelerator mode and response, when you need to reposition quickly reduce engine rpm on the hand throttle, forward/reverse ground-speed ranges, or get unstuck. Pilot controls make it which can mean less power is available. steering modulation, FNRshift rate, virtually impossible to reach the front EHcontrols deliver the same consistent at!\dforward/reverse speed ratios, for loader lever and both backhoe levers at response even in precision mode." ~lJsutpassed control. the same time. And unlike mechanical loader "Unlikemechanical, pilot, and servo EHcontrols also enable dual use of linkages, exclusive electrohydraulic cO[ltrols,EHcontrols are programmable joysticks. For example, the front-end parallel-lift employs fewer parts, so and easy to adjust," says Dan Drescher, loader joystick automatically becomes you'll spend less time on maintenance. JohnDeere product marketing mana- the right-hand backhoe joystick when One-of-a-kindelectrohydraUlic design ger,.crawlers. "Youcan make cO[ltrol the seat is turned from front to rear. delivers unsurpassed capability, while fun.cfionadjustments to better match And because there is no eliminating the complicated Z-bar ope!"ati[lgconditio[ls, applications, and tower, there's more legroom in the linkage and numerous grease zerks operatorprefere[ll::es. " oftraditional tool carriers. Elect!"ol.1yclraulicsalso enable the EHcontrols also allow several optionallhtegrated Grade Control (JGC) switches, such as the 4WD-engage package, providing a.direct interface be positioned on or near the between the JGCand dozer hydrau- joystick. This allows the operator to lics. "Without EHcontrols, the blade maintain control of all main functions WOuldn'tunderstand what the JGCis at all times without letting go of the f~llingit to do," explains Drescher. control levers. Deere dozers arrive from the controls also enable custom fa,ctory "plug-and-play"ready. Open hydraulic parameters such as three- (ttcllitecture design lets you employ speed mode, which can be activated the electronic grade-control system with the touch of a button. On TMC that's righffor you. . backhoes, the operator can switch

TheSilverStaris awarded for valor to members oftheUnitedStatesArmedForces.So,it'sfittingoneof SilverStarConstruction'slargestjobsis at TinkerAir ForceBasein OklahomaCity.Thecompanyrecentlyde- ployeda squadronof Deereequipmentto handlemajor dirt workfor foursubdivisionsof on-basehousing- a I jobthatwilltakeovertwoyears. t o carve out the streets and building pads at Tinker, I Silver Star is using two John Deere Scraper Special T. Tractors,each pullingtwoJohnDeereejectorscrap- ers. "The Deere tractor-scraper system is much more pro- ductive than our old three-pan system," says Louis Cossey, equipment manager. "It's easier to maneuver, and it loads and unloads much more quickly.Productivity is up at least 25 percent." Operators love the AutoLoadTMsystem, which automates the scraper's hydraulic-lift functions for smooth cuts that could otherwise be replicated only by highly experienced operators. "It's easy to get new operators up and running," says Craig Parker, vice president. "There's not nearly as much training involved. Wecan have a young, inexperienced operator loading like a pro in no time." Leading this ground assault is a John Deere 872DGrader equipped with a TOPCONintegrated grade-control system. After each pass, the grader operator radios the two tractor- scraper operators to let them know how far down to cut. In ~heMure, the tractor-scraper systems willalso be equipped withGPSsystems. > > >

Ground forces. A John Deere grader equipped with GPS leads th~ ch~rgeas two tractor-scraper systems build roads at Tinker Air'Pome.Base, "Deere graders are our biggest asset," says Cossey. "Visibility is great, and the controls are very smooth and accurate. Deere graders are so operator friendly you can put a novice operator in one and start getting production right away. On many jobs where we once ran a grader, a dozer, and a scraper, we now need to use only a grader." t

,I The company owns over 40 pieces ofJohn Deere equipment, including a number of dozers and excavators in addition to its graders and tractor-scraper systems. The company's 550Jand 650JDozers are perfect for working in tight areas and fine-gradework, while the 850J provides the muscle needed for mass dirt work. "Productiv- ity is phenomenal," says Cossey. "They move fast and turn smooth, and they're operatorfriel}dly. J

At981miles(1579km)inlength,theOhio isthelargestMississippiRivertributary,and thegoodsandservicesmovedonthismajor tr(;1!1sport(;1tionroutebuiltthecitiesofPitts- burgh,Pennsylvania;Louisville,Kentucky; andCincinnati,Ohio- oneotthetowns CFIndustriescallshome.

FromitsbUoyantperchontheOhioRiver, Cincinnati'sAndersonFerryhasseenmuch rivercommercein its192years.Soitwas onlyfittingtheoldvesselischuggingus acrosstheOhioonthiscrispmorningen routeto CFIndustries.We'regoingtoseea state-ot-theartmaterialhandlerworkingthis

\ ancienttraderoute.Wepullofftheferry, . hangaJettonRiverRoad,andthere theyare- CFIndustriesand i theirspeciallyequipped . I. JohnDeere6500LC. I

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Whenyou'reresponsiblefor distributingfertilizer productsto oneinfourgrowersintheU.S.FarmBelt, youneedcutting-edgemachinesthatdeliverthe utmostin uptime.Andthat'sjustwhatCFIndustries, Inc.gotwhentheytradedtheir.old-and-slowcranef9r new-and-nimbleOeereexcavator. Currenteventsonthe Ohio boostsinthequalityofseed,herbicides, OurbUddyat CF ThisFortune1000company'sCincinnati pesticides,andfarmingmachinesand Asthecompany'ssuperintendent,Buddy warehouseholdsnitrogenandphosphate practices- haveincreasedthenumberof Fausettunderstandshowapurpose-built fertilizerproductsandemploysamodified peopletheaverageU.S.farmerfeedsfrom machinecanreallycrankproductivity."It's JohnDeere650DLCExcavatortounload 27to 120since1950. beenretrofittedwitha longer-reachboom, thesematerialsfrombargesandintothe withafive-yardclamshellbucketandan company'smassiveautomatedwarehouse. NowonderCFIndustries'6500LCmoves elevatedcabsotheoperatorscanseeright Betweentheirholdings,CFmanufactures some300,000tonsoffertilizerviamillions intothebarge.Thisisanawesomemachine anddistributesitsnitrogenandphosphate ofmachinecyclesannually.Andafterthe thathasincreasedourproductivitygreatly. productstogrowersandranchersin48 modifiedexcavator"digsthebarges"and statesandtwoCanadianprovinces. loadstheconveyorsthatmoveeverything intowarehousestorage,fourDeerewheel CF'sman-madeproductsareunsungheroes loadersfillthetrucksandrailcarsthatmove inourfoodchain.Improvementsin quality thematerialsonwardtooneinfiveNorth Safety first anddistributionoffertilizers- alongwith Americanfarmers. As a 23-year employee at CF Industries, Superintendent Buddy Fausett has his mind foremost on keeping his crew safe while boost- ing productivity and lowering daily operating costs. He appreciates the longerreadh and faster reflexes that keeps the material moving, and the improved visibility and stability he gets from his modified John Deere 650DLC."It is safer than the old cable crane," he says, "if we blow a hose,the boomwon'tfalL" I I

From the bluegrass I ;., It's easyto seethe massivescope III of CFIndustries' Cincinnati opera- tion from the Kentuckyside of the river.The 650DLCExcavator- turned-full-time material handler "digs" the productsfrom the barge anddumpsit into a hopper.From there it's up the conveyorto the 600,000-tonwarehouse.At any giventime, there is plentyof productreadyto beloadedonto Jrucksand into train carsvia the r """""1 cotnpanY"s-fuurDe~r;!:loa;~~

Withouroldcablecrane,wewouldunload buckettomoveasmuchproductpercycle "Wehada cablecranewith asix- a barge-and-a-halfaday,andnowwiththe aspossible."OurDeeredealertookcareof Deereweemptytwofullbargesaday. everythingincludingspecingthemachineand yardbucket,andthenew650has workingwithusandPiercePacifictoensure If "That'sahugegaininproductivity,"Fausett themodificationsprovidedamachinethat continues."The650Disfast,reliable,and getsthejobdone,"saysFausett."I'msure ~ afive-yardbucket.Still,theDeere verysafe.Thatwasa keypurchaseconsid- therewasplentyofbehind-the-sceneswork, ~ workscirclesaroundthecrane

ai'~'n~O.y,m.i~W"",aVJi~iSiiWvVW:JOhnDeere.COm/CF'In,'.'';'"d,"... PAGE 14 All this and more at www.plasterer.com About Us "We're on it!" »- Plasterer story »- Plasterer philosophy and employment opportunities Who is Plasterer Equipment Company and why »- Branch locations, directions, hours should I do business with you? For the answer to »- Download a credit application this question and more, I would encOl..\rageyou to visit www.plasterer.com.From the first click, a What's News Section visitor will know what Plasterer I;quipment is all »- Download current Plasterer Magazine about. Our customers are the centerpiece of our »- Download current advertisement new website and the fjrst faces that will greet you »- Download current Commercial Worksite when you visit www.plasterer.com. Journal »- Stimulus, and Tier IV,emissions news Our website has valuable tools that reflect the "high tech" abilities of our products and services. Many Sales downloads are available along with some brief video »- Download equipment brochure 2009 clips too. Under the technology section of our »- Walk around Downloads website, information can be obtained and down- »- 2009 Plasterer Full Line Sheet Download loaded on JDLink, Integrated Grade Control, and »- Used and rental fleet equipment Tier IV engines and emissions. Check out these »- Links to allied vendors exciting new products as well as a list of our Used »- Download Municipal Reference and Rental Fleet machines available for sale at www.plasterer.cpm. When it comes to Product Support technology... "We're on it!" »- Service capabilities »- Parts capabilities »- Register for online services Lastly, I think it is important that we tell our story. In just a few years (2012), Plasterer Equipment Rental Company will be one hundred years old! That's a »- Downloadrentalbrochure wow (at least for me). Many people don't know that Plasterer is a family name and started in business Technology as a Waterloo tractor dealership in 1912, six years »- Online Customer Personal Service before John Deere purchased the Waterloo Tractor »- JDLink Works and began manufacturing farm tractors. We »- Integrated Grade Control Plasterer have a long history in the local community and have Technology been solid partners with John Deere trom the very »- Tier IV emissions regulations beginning. t I invite you to visit our website and see what we are I about as told by our customers. Our "story" may be of interest too and the many downloads available just may make this site worthy of a bookmark!

Best wishes,

"~~~ Tim Houser President Plasterer Equipment Co. Inc. 17030-147

PRSRT STD U.S. POSTAGE PAID Stevens Point, WI Permit No. 460

"Plasterer'scustomer service reputationis the reason we continue to do business with them." Fidler Brothers Construction, Pottsville, PA

Left to right Stanley Fidler, Larry Fidler

Fidler Brothers Construction located in Pottsville, Schuylkill County, has been a loyal customer of Plasterer Equipment since the 70's. According to co-owner Larry Fidler, "Years ago we owned a few other manufacturer's equipment. Now we exclusively own John Deere equipment. We have found John Deere builds dependable machines. Co-owner Stanley Fidler added, "If you own one machine or a fleet of machines, Plasterer Equipment treats everyone the same. Plasterer's customer service reputation is the reason we continue to do business with them."

Experience for yourself the Plasterer way of doing business, When you purchase a machine, we deliver our company

Lebanon: 2550 E. Cumberland Street (717) 273-2616 or (800) 225-4001 Bethlehem: 400 Stoke Park Road (610) 867-4657 or (800) 587-9790 Sellersville: 3215 State Road (215) 258-5700 or (800) 523-2209 Lewisberry: 640 Lowther Road (717) 938-6568 or (866) 787-0001