PoS(SWIFT 10)130 http://pos.sissa.it/ discoveries, as Swift discoveries. Swift ∗ [email protected] [email protected] Speaker. The Sonoma State University (SSU)in Education the and planning Public and Outreach execution ofwell (E/PO) press group as conferences participates supporting that social feature media noteworthy illustrations for and the outreach media, websites. toolsnumerous for We public amateur talks have astronomers about also for created use many at star scientific parties, and have given ∗ Copyright owned by the author(s) under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike Licence. c ⃝ Swift: 10 Years of Discovery, 2-5 December 2014 La Sapienza University, Rome, Italy and the Swift E/PO team Sonoma State University E-mail: A. Simonnet Sonoma State University E-mail: Swift Communications and Public Outreach L.Cominsky PoS(SWIFT 10)130 . L.Cominsky on November 20, 2004, there Swift http://swift.gsfc.nasa.gov/news/ 2 summarizes the number of news releases and features 1 Media Releases and Briefings . Table Table 1: Swift LMC/SMC Mosaics (AAS), Anti-glitch in MagnetarCenter 1E of 2259+586 Milky Way (AAS), SwiftKilonova at Explosion 10 Produces Years, Gold in GRB 130603B Unusual Type 1c GRB 060218, SupernovaBlack properties Hole (HEAD), Census (HEAD), Hybrid GRBFlares 060614 after GRBs, Shot in theDistant Dark Short GRB GRB 070125 070714B (AAS), NakedSupernova Eye Breakout GRB (Princeton), 080319B Most (NASA), Distant GRBSmallest 080913, Black Hole (HEAD) Bright GRB 080607 (AAS), Comet ObservationsAndromeda (IYA), UVOT image (Blueshift), GRB 080607Active in Galaxies Star in Factory Merging (AAS), Systems (NASA),Swift’s Dark 500th GRBs Burst, (AAS) Record-breaking Burst GRBBlack 100621A, Hole Survey (NASA) Tidal Disruption in Christmas Burst GRBiPhone 101225A, App, Distant GRB 090429B (AAS) UVOT Image Gallery, Changes in Exoplanet Atmosphere Ultra-long Bursts (GRB), Nearest luminous GRB 130427A, Media Events Launch Coverage (NASA) First Light, First afterglows, Superflare fromFirst SGR redshifts, 1806-20 Most (NASA), Distant GRB050904 (NASA),First Short short GRBs burst (AAS), afterglow from GRB050509b (NASA) 8 8 8 6 8 2 discovery in 2013 was the subject of the 3 January 2014 cover story in Science mag- 10 10 11 13 11 Releases Swift A Beginning with the activities leading up to the launch of 2011 2012 2013 2014 2010 2007 2008 2009 2005 2006 Year 2004 have been many press conferences, mediathe telecons, discoveries press and releases news and about news features that showcase 1.1 Science Magazine Covers azine. An illustration bybrightest gamma-ray Aurore bursts Simonnet ever seen. depicted observations of GRB 130427A, one of the 1. Press Conferences and Press Releases issued each year since launch,in as press well briefings as or each mediaAstronomical year’s Society top telecons (AAS) stories. occurring winter and at Many summer of scientificthe meetings, the these conferences AAS annual were including: GRB High showcased Symposia Energy the (GRB),during and Astrophysics American the Division International Year (HEAD) of Astronomy meetings.Blueshift (IYA), podcast at channel. Princeton Other For University complete media and links see through events the occurred NASA Swift Communications and Public Outreach PoS(SWIFT 10)130 SVS Prin- YouTube 11250 10171 11293 10807 11108 10485 10808 SVS # Swift Swift L.Cominsky vtEvuz_oQ5o 53yokIKAnDs azLDH9ZPbVs hL9OHXw_-A8 HWxBTHVhc3I lists MVQI8RC67Yw 2 Views 84,729 78,419 95,747 335,238 114,901 107,727 YouTube videos with 1,896,437 Views 67,213 456,379 180,787 175,419 102,635 Swift ). Table 1,359,980 Date lists 3 3 Jun 2013 Date 5 Oct 2012 16 Sep 2009 16 Apr 2013 20 Nov 2014 30 Nov 2011 24 Aug 2011 3 June 2013 16 Sep 2009 30 Sep 2014 16 Apr 2013 10 Nov 2011 24 Aug 2011 3 E/PO lead Lynn Cominsky has given dozens of public lectures http://svs.gsfc.nasa.gov ’s scientific discoveries to the public. Many press briefings, media Swift Swift SVS Videos with more than 75,000 views to date Swift Swift YouTube Videos with more than 50,000 views since 1 Jan 2009 Table 2: ’s visions of the Universe. Since launch, there have been about 4 million views of Table 3: ’s View of the Universe. Others who have given many public talks include Swift Swift videos on the SVS website ( From the top of Mt. Tamalpais to seniors in the Osher Life Long Learning Institute to amateur Beginning in 2009, animated media products that were created to illustrate press releases and NASA Goddard’s Scientific Visualization Studio (SVS) employs many talented animators and The Dual Personality of the ’ChristmasA Burst’ Trio of Swift Bursts FormSwift: A New A Class Decade of of GRBs Game-Changing Astrophysics of the Nearest Galaxies NASA’s Swift Spots Black Hole Devouring AX-Ray Star Nova Reveals a New Black HoleSwift’s UV in portrait Our of Galaxy the Andromeda Galaxy Video NASA’s Swift Provides the Best-Ever UV View Swift Captures Flyby of Asteroid 2005Swift’s YU55 Christmas Burst from Blue Supergiant Star Explosion Video NASA’s Swift Satellite Spots Black Hole Devouring A Star Take a "Swift" Tour of the AndromedaA Galaxy Swift Tour of the NearestSwift Galaxies Catches in Mega UV Flares Light from a Mini Star cipal Investigator Neil Gehrels; team members John Nousek, Dirk Grupe, Brad Cenko, Jo-Anne about videos with more than 75,000 views, along with viewing statistics and the SVS reference number. more than 50,000 views, along with viewing statistics and the YouTube reference code. astronomers across the USA, briefings have been uploaded to NASA’s YouTube channel. Table 2. Public Outreach illustrators that help explain telecons, press releases andexplain news features includeSwift illustrations and video products that help to 1.2 YouTube and SVS Videos Swift Communications and Public Outreach PoS(SWIFT 10)130 L.Cominsky . Swift was actively main- 4 http://grb.sonoma.edu shows one of the comics related to 1 E/PO team co-sponsored the SUPERNOVA! toolkit for use by these passionate ad- Swift Epo’s Chronicles special “eposode” about Swift’s discovery of a supernova shock breaking out The Gamma-ray Burst Skymap website Public outreach is often conducted by amateur astronomers through star parties held nation- From 2008 - 2013, the SSU E/PO team produced over 200 weekly “eposodes” of Epo’s Chron- Figure 1: 2.3 GRB Skymap Website tained during 2004 - 2013. The site automatically updates for each gamma-ray burst as it occurs, wide. The vocates for astronomy. Since 2008, whenover the 138,000 toolkit attendees went through into national morecluding distribution, than almost it 1300 25,000 has minorities events. reached and over Of 39,000 these women/girls. events, 680 events reported in- icles, a web comic that illustratedand the Epo adventures traveled of through Alkina the and her galaxy,Translated learning sentient from spaceship about English Epo. space into Alkina science French, and Italianby searching and thousands for Spanish, each their these month. origins. popular comicunique IP strips During addresses were 2012 viewed viewed the (the site. last Figure complete year2.2 of the Amateur Astronomers webcomic), over 80,000 2.1 Epo’s Chronicles Hill, and Padi Boyd; and observers EdoDerek Berger, Fox, Alicia and Soderberg, Suvi Andy Gezari. Fruchter, Alex Filippenko, Swift Communications and Public Outreach PoS(SWIFT 10)130 L.Cominsky . Facebook page has over . Winners of the Lottery Swift Swift . Since its debut in 2004, there . , the National Science Foundation, Swift 5 shows a screenshot of the Lottery game webpage at at 2 E/PO team participated in many of them, including the creation https://www.facebook.com/nasaswift Swift Fermi Gamma-ray Space Telescope or other orbiting satellites. For each burst, the location on the sky, Swift E/PO website includes a link to the GRB Lottery Game, in which members of the ’s presence in the world of social media includes a Facebook page and the Twitter feed Swift The full-format digital dome planetarium show “Black Holes: The Other Side of Infinity” was The year 2009 was the International Year of Astronomy (IYA). Public outreach events occurred The Swift produced in partnership with the Denver Museum of Natureshow & has been Science, featured and in over Tom 30 Lucas venues Productions. and has reached Premiering millions in of 2006, people world-wide. the Narrated 2.7 Black Hole Planetarium Show throughout the world, and the of special illustrated lithographs featuring the objectsEpo’s Chronicles of webcomic. the month Over as 18,000 explained of by theseamateur Alkina lithographs astronomy from were the distributed clubs nationwide through through NASA’sEpo’s Night Chronicles Sky podcast Network. distributed Another throughwas special the downloaded creation 365 over was Days 6000 an of timescreated Astronomy following a website. its traveling exhibit initial of This release IYA images podcast on2009. that circulated 16 around This September the small 2009. San Francisco exhibitparticipants. Bay SSU was Area E/PO featured during A at larger 20 IYA exhibitTech venues, Museum, appeared with with at an estimated the viewing estimated California of viewing 50,000 Academy by at of each over Sciences location. 100,000 and San Jose 2.6 International Year of Astronomy 9,600 likes and can be found at 2.5 Swift GRB Lottery Game Game are sent a “prize” of an outreach product that describes http://swift.sonoma.edu/grb_lotto/index.php public try to guess the position of the next GRB to be detected by starmap, constellation and detecting missiondated are by generated automatically. hand to It was includeas then a observations quickly written continue. up- description of AsGCN the burst of locations burst 2014, update properties automatically. burst and During descriptionscessed scientific 2012, the are site. a significance, no total An evaluation of longer of 34,428 theWestEd being in unique GRB 2010. written, IP Skymap The website addresses but study was ac- found conducted some that bywas “The external very overall evaluators positive. reaction at to Each the of GRB the sitehow four from different study participants types participants of had users unique view feedback, theand providing site. informative information site.” The about Gamma-ray Burst Real-time Sky Map is a powerful 2.4 Social Media @NASASwift. Since the Twitter feedfrom was @NASASwift, started and in the December, 2011, feed there has have over been 4,300 87 followers. tweets The Swift Communications and Public Outreach whether detected by have been about 400 winners. Figure PoS(SWIFT 10)130 . L.Cominsky in November, 2004. The black hole science. Geared for (non-astronomer) E/PO team for public distribution. Swift Swift Swift 6 E/PO and Lynn Cominsky served as a scientific director. Screenshot of the Swift Lottery Game Fermi E/PO edited and published 11 newsletters for the public, featuring Figure 2: Swift Many printed materials were developed by the Lynn Cominsky organized and moderated a scientific symposium at the AAAS meeting in During 2005 - 2009, 2.10 Printed Materials February 2008 in Boston, Massachusetts, that showcased mission science discoveries. All newsletters appearprinted for online, distribution but AAS occasionally meetings hard and copies otherhttp://swift.sonoma.edu/resources/multimedia/newsletter/index.html scientific were conferences. also Newsletters are archived at: 2.9 Public Symposium at AAAS meeting 2.8 Swift Newsletters by Liam Neeson, the opening scenesshow show was the initially launch seed-funded of by scientific professionals, and other interested members ofentitled the “The public, World-Wide this Hunt 90-minute To symposium Solve was Theby Mystery Swift Of PI Gamma-Ray Neil Bursts” and Gehrels,commentator featured Tsvi UK talks Piran Lead from Alan Hebrew University. Wells, Italian Lead Guido Chincarini and independent Swift Communications and Public Outreach PoS(SWIFT 10)130 L.Cominsky and which appears in Swift 7 paper model was based on the original version which was printed in Italian. It Glider is a paper model airplane designed to resemble the Swift bird, which also fact sheet is a two-page color handout that briefly describes the Swift mission, its brochure “Catching Gamma-ray Bursts on the Fly” describes in detail the science lithograph features an image of the satellite on the front and on the back, describes sticker features a colorful image of the satellite on the front along with text describ- does and explains how it does it. The description includes the three on-board instruments Swift Swift Swift Swift Swift Swift The SSU Education and Public Outreach group would like to acknowledge support from Lynn Cominsky authored an article about Swift and gamma-ray bursts for the McGraw- Hill The The The The The The Swift NASA NNX07AF53G, NNX12AE34G, NNX12AK47G and NNX07AK19A.to We thank also the would many like talentedwith science whom writers we and have worked animators during atNaeye, the Francis NASA years Reddy, Goddard Scott including Wiessinger, Robert Space and Gutro, the Flight staff Christopher Center at Wanjek, Goddard’s Robert Scientific Visualization Studio. Acknowledgments 2.11 Encyclopedia Articles Yearbook of Science and Technology inYearbook. July 2007. She This also article authored wasploration an updated and in encyclopedia Humanity: 2011 article for A about theAmerican Historical Astronautical 2012 Swift Encyclopedia, Society which on published August appeared by 23, 2010 in thewrote with an Space History ISBN-10: encyclopedia 1851095144. Committee Ex- article In of about 2012, the she Gamma-raythe also bursts McGraw which Hill includes Yearbook of Science and Technology, 2013 ISBN 978-0-07-180140-9. instruments, and ground system. Alsolisting included of the are major tables institutions listing involved. the instrument parameters and a conveys information about the mission. Over 6500 gliders were distributed. that and their parameters, background information ondescribes gamma pre-launch ray thinking bursts about and the detection origin methods. of It gamma-ray also bursts. provides a short descriptionto of other the resources scientific about instrumentsassembled its on into board scientific a the objectives. paper satellite,English. model. It as includes well About pages as 2500 of links of printed these parts paper that model can booklets be were distributed in Swift Communications and Public Outreach ing the mission on the back. Over 8000 of these werethe distributed. mission’s scientific objectives, as well as providing an activity for students to do on the back.