Campaign 2018 - Impact Report Key Activities

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Campaign 2018 - Impact Report Key Activities • 13th November: “Day of Action”: • Leinster House visit to raise awareness amongst TDs and Senators. • Panel discussion, hosted by Banter, at The Liquor Rooms, Dublin. • 19th November: Dublin City Hall visit to raise awareness amongst City Councillors. • 27th November: Study tour to Brussels with the cross-party group on workplace equality. • Month-long online campaign: blogs, newsletters, social media. Leinster House Engagements Leinster House Engagements Banter at The Liquor Rooms Panellists: • Deborah Somorin, Senior Associate at PwC, Activist and Founder of Empower the Family. • Mark Paul, business columnist and report with The Irish Times. • Senator Lorraine Clifford-Lee, Chair of the cross-party group on workplace equality. • Sonya Lennon, founder of Dress for Success Dublin. • Jim Carroll, Banter (panel host). Dublin City Council Engagements Dublin City Council Engagements Brussels Study Tour Briefings with MEPs Marian Harkin, Mairead McGuinness, Jean Lambert, Nessa Childers, Matt Carthy and Deirdre Clune. Attendance at FEMM Committee hearing. Meetings with FEMM Committee Secretariat, European Women’s Lobby, European Parliamentary Research Service, European Ombudsman Emily O’Reilly and former MEP Emer Costello • 90 pieces of media coverage secured, reaching a total potential audience of 7.5 million. • Briefings with 20 members of the Oireachtas, 16 members of Dublin City Council, six MEPs and eight representatives of European Parliament committees / services and advocacy organisations. • Lively Banter discussion at The Liquor Rooms • Facebook: • 2,984 post engagements (up 73% on previous month). • Posts reached 7,689 people (up 8% on previous month). • 10% increase in page followers. • Twitter: • Tweets earned 97.4k impressions over monthResult of Novembers (3.2k impressions per day). • 13 likes, 5 link clicks and 5 retweets per day, on average. • 95 new followers on Twitter. • #WorkEqual trended on the “Day of Action” (13th November). Thank you to all who supported and engaged with the campaign! Results.

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