or the past several years, Carboline vious fire lab was built in the 1970s, • Ability to test full-scale loaded Global Product Line. “Carboquick 200 F has been working on its global foot- and although it had been upgraded and restrained and unrestrained beams per eliminates the need for a primer and/ print and global strategy. Effective June improved over the years, this project rep- the abovementioned standards (up to four or intermediate coats, which speeds the 1, 2018, all of North America and Latin resents a total redesign and rebuild of its beams simultaneously). painting process and saves significant America began reporting to the corporate capabilities. Carboline felt the upgrade and • State-of-the-art hydraulic system time and money without sacrificing per- headquarters in St. Louis under President expansion was necessary to address new capable of producing superimposed live formance. You can expect to see more and COO Chris Tiernay, and as of June 1, developments in the industry. loads (up to four beams simultaneously). products soon with these same fast cure 2019, Europe begins reporting to the St. “Our new testing facility will increase • Quarter-point beam loading capa- times and weatherable finishes in our new Louis headquarters as well. This consoli- our speed to market for new fireproofing bility. Carboquick Family.” dation allows for better brand consisten- products, give us the ability to receive • 20 million Btu furnace capability for Carboline recently accepted the North cy, streamlined communication and more approvals for alternate raw materi- conducting cellulosic and hydrocarbon fire American Anti-Corrosion Coatings New efficient use of resources. Customers can als, and fulfill testing requirements for tests. Product Innovation Award for Carboquick expect to see a more united Carboline ever-changing codes and regulations,” stat- • State-of-the-art computerized fur- 200 and Carbozinc® 608 HB at Frost throughout the world, with a great team ed Jim Rippe, executive vice president of nace controls for optimum accuracy and & Sullivan’s Best Practices Awards Gala. ready to fully support customers seamless- Fireproofing/Engineering Sales. precision. Carbozinc 608 HB is the industry’s only ly across borders. Here are a few features and benefits of hybrid zinc primer that can be applied at Here’s how this global strategy helps the new fireproofing facility: Innovation twice the thickness of traditional epoxy Carboline serve customers better: • Fire-resistance furnace capable of Carboline has focused on innovation zinc primers. • Global marketing/brand conducting large-scale tests per the general since it was founded in 1947, and now • Global engineering team to support requirements of UL, ULC, ASTM and ISO innovation is more important than ever in customers with global projects standards. order for the company to stay competitive • Global full-scale passive fire testing • Ability to test full-scale columns per in the industry. Carboline recently released lab the abovementioned standards. Carboquick® 200, a high-build, one-coat, • Global quality assurance program quick-drying polyaspartic coating that can In March 2019, Carboline hosted its be applied directly to metal. The coating is first Global Research, Development & typically dry to handle in one or two hours, Innovation (RD&I) Summit at its glob- easy to apply, ready to spray without thin- al headquarters and lab in St. Louis. ning, and produces a smooth and extremely Carboline members from around the world durable finish. came together over the course of four days “In addition to its fast dry-to-handle to review technology and share insights time, Carboquick 200 also provides very Carboline recently accepted the North American from their various facilities. good color and gloss retention in UV Anti-Corrosion Coatings New Product Innovation Award for Carboquick 200® and Carbozinc® 608 HB exposure, exceeding the long-term weath- at Frost & Sullivan’s Best Practices Awards Gala. Fireproofing lab erability requirements of SSPC Coating Carboline has a strong commitment Specification No. 39 Level 3A,” said Jeff “While Carbozinc 608 HB eliminates to the fireproofing industry and sees this Anderson, vice president of Research, the need for an intermediate coat, saving market as a key to its future sales growth. Development & Innovation. the customers time and money, Carboquick Carboline has the most comprehensive One coat applied direct to metal 200 offers highly valued features such as fireproofing line in the industry, with plans (DTM) at 6 to 10 mils dry film thickness two-hour dry-to-handle time, reduced need to continue to focus on new products. Last (DFT) provides corrosion protection of for a primer and/or intermediate coat, and year, Carboline broke ground on a state- ISO 12944-6 C 3 High. Therefore, using excellent color and gloss retention,” said of-the-art full-scale passive fire protection this fast-cure coating can eliminate the Christeena Thomas, senior research ana- testing lab at its (RD&I) Center. need for typical primer and/or intermedi- lyst, Frost & Sullivan. “With its aggressive This $4 million investment will allow ate coats. and efficient R&D strategy, the company has excelled in providing high-value, inno- Carboline to test products on its own In March 2019, Carboline hosted its first Global “We are excited to introduce the pre- timeline and not rely on an outside test- RD&I Summit at its global headquarters and lab in mier product of the new Carboquick vative products to its customer base.” ing agency’s schedule. Carboline’s pre- St. Louis. Family,” said Doug Moore, director of (Continued on next page)

Read BIC Magazine online at BICMagazine.com Follow BIC Magazine on and June/July 2019 13 (Continued from previous page) site traffic and the desire to continuously tomers would rather learn about a product Louis Post-Dispatch. The Top Workplaces These solutions provide greater efficien- provide a better online experience. or service by watching a video, which is lists are based solely on the results of an cy in terms of application time and volume Perhaps the greatest feature of the new why we’ve started creating videos of some employee feedback survey administered by of material used, thereby creating a niche site is its responsive design: Content on the practical demonstrations of our products. research partner Energage LLC (former- for Carboline in the anti-corrosion coatings site automatically reshapes itself to maxi- We can create flyers and post images, but ly WorkplaceDynamics), a leading research market. The products’ simplified process mize its presentation for any screen, includ- showing our products this way can have a firm that specializes in organizational health and fewer application steps make them ing tablets and smartphones. The new web- more profound impact.” and workplace improvement. Several aspects unique when compared to traditional and site also allows users to share products and of workplace culture were measured, includ- established products offered by competitors. pages that interest them with others across Podcasts ing alignment, execution and connection. Last, the customer-centric service models social media outlets and/or email. Another way Carboline is reaching peo- “Top Workplaces is more than just and technology development strategies have “We believe the new website better ple and providing information about its prod- recognition,” said Doug Claffey, CEO of resulted in unparalleled loyalty among cus- reflects our brand and will allow our cus- ucts is through its Technical Service Podcast. Energage. “Our research shows organiza- tomers that depend on Carboline’s anti-cor- tomers to have a very positive user expe- These podcasts are headed up by Carboline tions that earn the award attract better talent, rosion coatings. rience,” said Melissa Molitor, Carboline’s Technical Service Engineers Jack Walker and experience lower turnover and are better “Carboline is proud to receive this rec- vice president of marketing. “We will Paul Atzemis, who use their experiences in equipped to deliver bottom-line results. ognition and award,” said Tiernay. “Being continue to expand the available resources Technical Service, their history in the field Their leaders prioritize and carefully craft named as the Frost & Sullivan’s 2018 New and frequently update content so visitors and the knowledge from their NACE Level 3 a healthy workplace culture that supports Product Innovation Award winner is a testa- will receive the latest news and product peer certifications to help explain the indus- employee engagement.” ment to our commitment to innovation, our information.” trial coatings industry. This is the fourth year in a row that employees and their tireless efforts to bring The Carboline.com web address is now Carboline has been ranked in the Top world-class protective coatings to market. the globally facing website, with Carboline. Workplaces. The award was made possible We are committed to providing solutions us being specific to the U.S. Other coun- by actual employee feedback, which is the that ensure our customers benefit from try-specific websites were included in the most rewarding part of the award. choosing Carboline products.” redesign and can be found through the “The success of Carboline is a direct “Local Websites” menu at the top of each result of every employee striving to be Strathmore acquisition page of the main website. the best they can be,” said Carboline Vice Carboline also continues to grow through The newly responsive website was President of Human Resources David strategic acquisitions, most recently acquir- designed to be able to grow and truly be a Morlen. “Our employees have helped ing Strathmore, a manufacturer of high-per- worldwide network. Since its launch, the Carboline gain the valued reputation we formance coatings with a heavy focus on the global network has expanded to include 21 enjoy today with our customers, industry rail industry. The American Coatings brand, websites in nine languages, with over 200 and community.” which was acquired by Strathmore in 2014, different countries visiting in the past year has provided quality interior and exterior alone. With the way the network is set up, CarboFit coatings to industrial manufacturers, contrac- each regional website has an administrator As an expression of care and apprecia- tors, tank builders, floor coating applicators that can update information specific to them tion for its employees, Carboline recently and equipment owners for over 30 years. with their own events, products and articles. launched a corporate wellness program that Strathmore was founded in 1942 and Carboline plans to continue to grow this net- has quickly gained popularity: CarboFit. provides coatings solutions to customers in work, making more content available to cre- Earlier this year, Carboline conducted live pod- Participants receive a “swag bag,” which cast recordings at its booth at SSPC Coatings+ and rail, oil and gas, marine and other indus- ate an even greater resource for customers. NACE CORROSION 2019. includes a gym bag filled with branded trial markets. The Strathmore brand and items, such as a water bottle, stretch bands, product portfolio are a great complement to Social media The first podcast was released in a t-shirt, towel, etc. The program is moni- Carboline’s extensive portfolio of high-per- Carboline engages its customers on November 2017, and new episodes go live tored through a website, but is also available formance coatings, linings and fireproofing social media through five major channels: every Monday morning. Their goal is to on an app, so everyone can easily track their products. The acquisition allows Carboline to YouTube, Twitter, Instagram, Facebook and entertain and educate as they simplify and activity and see the competition. Speaking provide customers with a more diverse range — its largest following — LinkedIn. Each explain the complex world of industrial of competition, the program has fostered of products and technologies. of these outlets serves a purpose, promoting coatings. Customers can expect to benefit from Carboline in different ways. “We totaled up When asked about the podcasts, Atzemis the increased number of distribution points, our numbers from our social networks, and said, “We try to cover a broad range of large direct sales team, worldwide manu- over the past month alone we’ve reached topics from industry standards to product facturing capabilities, and state-of-the-art over 147,000 people in over 48 countries,” knowledge in an effort to help our cus- research and development facilities that said Molitor. “At this point, all of the traffic tomers understand and overcome technical Carboline has to offer. is purely organic, with information about issues in our industry.” “We are thrilled to add these well-re- trade shows we attend, projects our products The podcast can be found on iTunes or spected brands to our portfolio,” said Tiernay. are used inon and even photos our customers Google Play by searching for “Carboline “It is a great strategic fit for Carboline, and share with us, telling us how much they love Podcast,” or by following Carboline’s we look forward to leveraging the synergies our red buckets. social media promotions. Earlier this year, between our brands to better serve our cus- “We’ve recognized that video content Carboline conducted live recordings of the tomers’ needs.” has become a great way to get in front of podcast at its booth at SSPC Coatings+ and As an expression of care and appreciation for its our customers … Research shows cus- NACE CORROSION 2019. There was con- employees, Carboline recently launched a corporate New website stant traffic, and people loved getting to be wellness program that has quickly gained populari- Last year, Carboline launched its com- a part of it. ty: CarboFit. pletely revamped global website. The rede- The podcast crew talks about common signed site offers quick and easy access industrial problems, industry standards, some fun competition among employees to essential product information and more questions that are sent in and anything else around the globe, providing a way to bring clearly conveys the company’s global brand. they feel people might be interested in. The people together. Grouped into beginner, The site features a clean, unclut- podcast recently celebrated a year of casting intermediate and advanced categories, users tered design, improved functionality and and has 456 subscribers from over 60 coun- completed their first challenge this past enhanced content, providing quicker access tries, with over 21,000 listens. Talk about March, walking a total of 35,233 miles. The to product information. The expanded prod- global reach! app syncs with most personal activity track- uct search helps visitors find product infor- The video previewed here is 1 minute and 10 ers like Fitbit and Apple Watch, so it’s easy seconds long, and Carboline’s average video watch mation faster and share the information time is 53 seconds, which means viewers are watch- Employees to stay involved. more easily. The new website was a result of ing nearly the entire video, remaining engaged all Carboline was also recently awarded For more information, visit www. feedback from customers, analysis of web- the way through. a 2018 Top Workplaces honor by The St. carboline.com or call (314) 644-1000. • 14 June/July 2019 Follow BIC Magazine on and Read BIC Magazine online at BICMagazine.com