______ARTSTUDIO 388/488 Motion Graphic Animation Studio ______Asst. Professor A. Bill Miller Section 1 T/Th 2:00-4:45pm CA2048 – Spring 2017 e-mail: [email protected] office: CA2043 phone:2624722874 office hours: M&W 10-2pm & appt motion capture studio: F 9-12pm
______388 MG Animation Studio 1 Course Description
This course is focused on the study of motion graphics and aesthetic interdisciplinary animation activities using graphics, typography, computer/video visual imaging and sound synthesis. Students will create time based digital multimedia presentations, using computer animation and design/illustration software applications, digital video effects, photo/video image processing, sound recording, interactive sequence scripting, sound synthesis and video production procedures. PREREQ: ARTSTDIO 102 AND ARTSTDIO 287 OR MAGD 210 AND MAGD 220 OR CONSENT OF INSTRUCTOR
______488 MG Animation Studio 2 Course Description
Students expand conceptual/technical/artistic skill in motion animation with self-directed project objectives challenging students to target concepts to specific artistic/industry responsive animation outcomes. Further exploration of blue screen compositing, sound and special effects, for performance, film/TV, game and idevice distribution including an introduction to motion capture is expected. PREREQ: ARTSTDIO 388
______Course Objectives
• Develop fundamental technical skills and ability to use digital compositing software and related equipment • Develop understanding of motion graphics and post-production processes • Explore synthesis of graphics, typography, video, and audio in digital environment • Explore the relationships of digital media assets with compositing techniques • Investigate historical and contemporary motion graphic practices
______Performance Objectives
A student who successfully completes ARTSTDIO388/488 will demonstrate the ability to: • Create inventive solutions with assigned projects and software • Create visually compelling and technically proficient motion graphic animated videos • Use Art, Design, Animation, and Video Production vocabulary effectively while communicating visual ideas • Demonstrate understanding of the use of digital tools for motion graphic development and postproduction
______Course Units of Study & Projects
388 MG Animation Studio 1 488 MG Animation Studio 2 • Slate • Slate Update (Or Project Revisions) • Kinetic Typography • Kinetic Alphabet • Infographic Visualization • Infographic Visualization • UNcommercial • Logo Animation & Ident Bumpers
______Course Policies
______Student e-mail Policy
E-mail to the instructor should be treated as a formal communication and should be respectful of the student/teacher relationship. Use only your UWW e-mail and address the e-mail using your full name. E-mail to the instructor is not an instant or text message to your friend, always include a subject and mention the course number/name in the message.
______D2L & Course Website http://www.master-list2000.com/teaching/AS388 When possible, course material will be distributed through the course website site. This includes announcements pertaining to what we are doing in-class, course documents, exercises, links, discussions, and various other content. D2L will supplement the course website by providing a location for online discussion forums and regularly updated gradebook. ______Academic Integrity & Digital Art One exciting aspect of digital art is the fluidity with which an artist or designer can combine images, video, and information from various sources. This is especially true in motion graphic projects that are focused on the successful combination of a variety of media assets. In the interest of strengthening your skills as artists and designers we will focus on using your own captured original footage and generated graphic content. “Sampling” or “appropriating “ work other than your own is allowed in specific coursework for educational purposes as long as you document and attribute all sources used, including images and video from the Internet. Cases of academic dishonesty will be handled strictly. For digital video and animation, it is dishonest to present any work, in part or whole, as your own without proper citation or credit. If you have questions regarding proper or improper use of material, please ask the instructor. ______University Statement The University of Wisconsin-Whitewater is dedicated to a safe, supportive and non-discriminatory learning environment. It is the responsibility of all undergraduate and graduate students to familiarize themselves with University policies regarding Special Accommodations, Academic Misconduct, Religious Beliefs Accommodation, Discrimination and Absence for University Sponsored Events (for details please refer to the Schedule of Classes; the “Rights and Responsibilities” section of the Undergraduate Catalog; the Academic Requirements and Policies and the Facilities and Services sections of the Graduate Catalog; and the “Student Academic Disciplinary Procedures (UWS Chapter 14); and the “Student Nonacademic Disciplinary Procedures") (UWS Chapter 17). ______Lab Protocol, Lab Hours & Printing
Each lab workstation allows you to login with your UWW NET-ID Account. The lab is shared with other courses and it is imperative that equipment is treated with respect and consideration. This includes logging out at the end of each class session and cleaning your physical workspace. All student work should be saved on external devices (flash drive, etc) and backed up regularly. You may not eat or drink in the lab.
Lab hours will be posted outside the room. The lab may be available for work time when there is not a class in session. Do not interrupt other class sessions taking place in the lab. Students may also use the General Access Labs provided by iCIT : http://www.uww.edu/icit/labs/
388/488 will not require the submission of digital prints. There is a B/W printer available in the lab for printing storyboards and other documents. High quality digital prints can be made with Art and Design Lab Monitors by appointment (more info TBA), and the Media Lab at Andersen General Access Lab L1008. More information on campus printing can be found here: http://www.uww.edu/icit/services/ga-labs ______Cell Phone & Surfing Silence or turn off all cell phones during class sessions. Refrain from text messaging while class is in session. Refrain from unnecessary surfing during class sessions (facebook, etc). Class time should be spent on class related material.
______Course Grading ______Criteria For Evaluation • Level of technical execution and adherence to project specifications and requirements • Creativity, originality, sensitivity, flexibility, and attention to detail • Improvement in work – Progress and Grasp of Concepts • Demonstrated ability to solve problems, work with processes introduced in assignments and projects • Understanding and informed use of graphics, typography, video, and audio media • Visual presentation and issues of craft, handling of graphics, typography, video, and audio media • Degree and quality of participation through attendance, critique, and discussion • Productive use of in-class work time • Coming to class prepared • Completion and submission of all assigned course projects, meeting deadlines
______Deadline & Critique The requirements for individual course projects as well as important dates for critique and final submission will be included in project descriptions as the work is assigned. This information will also be available on the course website. Students are responsible for having their project work ready for critique and submission on the deadline dates as outlined in each project descriptions. Projects will be evaluated after their final due date. All projects/assignments must be submitted for evaluation in order to successfully meet the requirements of the course. Neglecting to submit project(s)/assignment(s) will severely impact the final grade in AS388/488.
In the event that a project is incomplete, it is to the student’s advantage to turn in any work that has been done. Deadlines and Due Dates will not be extended for individual students. Students unable to attend a class session where work is due may submit online or via email. An incomplete project will receive a significantly lower score. All submitted work, complete or not, will be assessed according to the same objectives with the possibility to resubmit for reevaluation. All students may elect to complete, rework, or revise and then resubmit the project within two weeks of the original deadline. At that time, the work will be evaluated again and adjustments made to the original recorded grade. If work for a project is not submitted by the deadline then 10 points will be deducted for every week late thereafter. Project/Assignment grades may be discussed by appointment during office hours.
Information on grade appeals, complaints, and grievances may be found at http://www.uww.edu/cac/academics/gradeappeals
______Attendance & Participation Students are expected to attend each class. Class sessions are comprised of technical demonstration, tutorial, exercise, critique, discussion, and project work time. In addition, class time allows for the instructor to work one- on-one with the members of the class. Students are awarded points for each class session under ‘Participation’. Following department guidelines, two (2) unexcused absences are allowed per semester and all students in AS388/488 will be given ‘Participation’ points that will cover those absences without penalty. An “excused” absence will only be granted if a student is required to participate in a University-sanctioned function, such as a field trip or other activity that requires a student to miss class and must be accompanied by a letter from the instructor involved, or official religious holiday (Religious Accommodation). Other absences, such as family emergencies, sudden or chronic illness, family vacation, oversleeping, or other such personal issues, will be considered “unexcused” and will be awarded points according to the ‘Participation’ formula below. It is not necessary to submit doctor’s notes or other documentation to the instructor as they are considered personal and private information.
It is the responsibility of the student to obtain all materials and information from a missed class. They should do so either from the course website, from other members of the class, or by scheduling an appointment with the instructor during office hours. Lectures, demonstrations, exercises, critiques, or any other classroom activity will not be repeated during class time. Missing class and working during open lab or office hours, while a good idea, will not earn a student any participation points. For each class missed beyond two, without having secured a plan for making up class work by meeting with the instructor, student ʻParticipationʼ points will negatively effect overall course performance. Excessive absences will prevent any student from successful performance in AS388/488.
Students earn up to 1 participation point per class session based on their classroom activity. If the instructor for any reason cancels a class each student will receive the missed 1 participation point automatically. Participation points are earned per scheduled class session in the following ways:
Participation = Attendance + Preparation + Discussion + Use of Class Time
1 Point Attend class, Use class time efficiently, Promote ideal art-making environment ------30 Points = 1 Point Participation Per Class Session X 30 Class Sessions
______AS388 Point Breakdown 58 Points Course Participation 30 Participation (noted above) 28 Weekly Reading Discussion (D2L, 2pts x 14 discussions) 300 Points Course Projects 50 Pr. 1 – Slate 100 Pr. 2 – Kinetic Type 100 Pr. 3 – Information Visualization Project 50 Pr. 4 – UNcommercial 358 Points Semester Total ______AS488 Point Breakdown 58 Points Course Participation 30 Participation (noted above) 28 Reading Discussion Lead (1 assigned discussion: 14pts in class + 14pts online) 300 Points Course Projects 50 Pr. 1 – Slate Update or Project Revision 100 Pr. 2 – Kinetic Alphabet 100 Pr. 3 – Information Visualization Project 50 Pr. 4 – Logo/Brand Ident Bumpers 358 Points Semester Total ______Letter Grade Equivalent A 95-100% (340.1-358 points) A- 90-94.9% (322.2-340 points) B+ 87-89.9% (311.5-322.1 points) B 83-86.9% (297-311.4 points) B- 80-82.9% (286.4-296.9 points) C+ 77-79.9% (275.7-286.3 points) C 73-76.9% (261.3-275.6 points) C- 70-72.9% (250.6-261.2 points) D+ 67-69.9% (239.9-250.5 points) D 63-66.9% (225.5-239.8 points) D- 60-62.9% (214.8-225.4 points) F <60% (below 214.7 points)
______Course Bibliography & Materials digital media storage (flash drive, external drive, dropbox) DV Cameras and Related Equipment from Department or UWW Media Lab After Effects CC Essential Training with Ian Robinson (Lynda.com) Lev Manovich, After Effects Part 1 and Part 2 Naomi Klein, No Logo, Intro and Chapter 1 Adbusters Magazine https://www.adbusters.org/ Joe Krasner, Brief History of Motion Graphics Aaron Koblin, Artfully Visualizing Our Humanity (A TED Talk) Art of the Title (Blog) Saul Bass Titles, Pablo Ferro Titles, David Fincher Director Titles Retrospective
______Course Calendar (Subject to Change) T Jan 17 – Class 1 T Feb 21 – Class 11 - Syllabus, Website, Software, Assignments - 388 Submit Final Versions Slate Project Th Jan 19 – Class 2 - Screen/Critique/Discussion Slate Project - Screening (Exp Film and Animation) & Discussion - Screening (Kinetic Type) - Software Intro and In-Class Exercise - 388 Kinetic Type Project Intro - 488 Reading Discussion Assignments Th Feb 23 – Class 12 - Assignments: - Workflow and Process Demo o Reading Krasner - Work Session and Individual Assistance o Tutorials Intro & Chp1 - Assignments: o 388 Kinetic Type & 488 Kinetic Alph T Jan 24 – Class 3 o Reading/Screening Pablo Ferro Titles - Motion Principles, Workflow and Process Demo - Dynamic Motion In-Class Assignment T Feb 28 – Class 13 - 488 Begin Slate or Project Revisions - 388 Storyboards In Progress Critique Th Jan 26 – Class 4 - 488 Animation In Progress Critique - Collect/View/Discuss Assignment Video - Workflow and Process Demo - Working with Type, Software Demo - Work Session and Individual Assistance - Assignments: - Guidelines for Submission o Reading Manovich AE Part 1 Th Mar 2 – Class 14 o Tutorials Chp 2 & 3 - Work Session and Individual Assistance - Assignments: T Jan 31 – Class 5 o 388 Kinetic Type & 488 Kinetic Alph - Workflow and Process Demo o Reading/Screening Fincher Titles - Dynamic Type Exercise o Tutorials Chp 6 Th Feb 2 – Class 6 - Screening (slates and bumpers) T Mar 7 – Class 15 - Slate Project Intro - 388 Kinetic Type Project Due - Discussion and Work Time - 488 Kinetic Alphabet Due - Assignments: - Screen/Critique/Discussion Projects o Slate Project - Screening and Discussion (Info Vis) o Reading Manovich AE Part 2 Th Mar 9 – Class 16 o Tutorials Chp 4 & 5 - Information Visualization Project Intro - Project Work and Individual Assistance T Feb 7 – Class 7 - Possible Guest Visit and Informal Critique - 488 Slate/Revisions Due and Screening - Assignments: - Workflow and Process Demo o 388/488 Infographic Project - Project Work and Individual Assistance o Reading/Screening Aaron Koblin Th Feb 9 – Class 8 o Tutorials Chp 7 - In Progress Critique - Project Work and Individual Assistance T Mar 14 – Class 17 - 488 Begin Kinetic Alphabet Project - Workflow and Process Demo - Assignments: - Project Work and Individual Assistance o 388 Slate & 488 Kinetic Alphabet - Possible Guest Visit and Informal Critique o Tutorials Chp 9 Th Mar 16 – Class 18 – Election Day - In Progress Critique T Feb 14 – Class 9 - Project Work and Individual Assistance - Rendering Demonstration - Assignments: - Project Work and Individual Assistance o 388/488 Infographic Project Th Feb 16 – Class 10 – Professor at College Art Association - Open Work Session Mar 20-24 – No Classes – Spring Break - 388 Finalizing Slate - Assignments: o 388 Slate & 488 Kinetic Alphabet o Reading/Screening Saul Bass Titles o Tutorials Chp. 10 T Mar 28 – Class 19 T May 2 – Class 29 - Project Work and Individual Assistance - Project Work and Individual Assistance - Review Project Guidelines and Processes - Additional Animation Screenings Th Mar 30 – Class 20 W May 3 – MAGD EXPO - Project Work and Individual Assistance Th May 4 – Class 30 - Informal Project Critiques and Notes - Project Work and Individual Assistance - Assignments: - Finalizing and Submitting all Projects o Infographic Project Finals – Dec 15 - 23 T Apr 4 – Class 21 Tues May 9 – 2:30 PM - Project Work and Individual Assistance - Final Projects Screening, Discussion Th Apr 6 – Class 22 - Semester Wrap-Up - Project Work and Individual Assistance - Informal Project Critiques and Finalizing - Assignments: o Infographic Project o Tutorials Chp 11
T Apr 11 – Class 23 - Infographic Project Due - Screen/Critique/Discussion Projects - Screening and UNcommercial Project Intro - Screening and Logo/Ident Project Intro - Project Research Th Apr 13 – Class 24 - Project Research - Workflow and Process Demo - Project Work and Individual Assistance - Assignments: o 388 UNCommercial Project o 488 Logo/Ident Project o Reading Naomi Klein No Logo o Tutorials Chp 12
T Apr 18 – Class 25 - 388/488 Storyboards and Preliminary Work Due - Screen/Critique/Discussion Projects - Project Work and Individual Assistance Th Apr 20 – Class 26 - Project Work and Individual Assistance - Assignments: o 388 UNCommercial Project o 488 Logo/Ident Project o Reading Adbusters o Tutorials Chp 14
T Apr 25 – Class 27 - Project Work and Individual Assistance - Informal In Progress Critique and Notes Th Apr 27 – Class 28 - Project Work and Individual Assistance - Informal In Progress Critique and Notes - Assignments: o 388 UNCommercial Project o 488 Logo/Ident Project