IMS Business Report 2014: Asia-Pacific edition A study of the regional Electronic Music industry by Kevin Watson 1
IMS Business Report 2014: Asia-Pacific edition by KevinWatson.net The IMS Business Report 2014: Asia-Pacific edition covers five aspects of the industry
Clubs 1 Top ranked clubs in the region, and recent growth in popularity Festivals 2 Popularity of festivals and focus on Indian market DJs & Live Acts 3 Profiles of leading artists, including social media following Record Labels 4 Asia-Pacific reach of top European record labels Region Overall 5 Estimated value of industry in region
Hint: follow the sections through the report by looking for the starred number at the top of each page 2
IMS Business Report 2014: Asia-Pacific edition by KevinWatson.net 1 Clubs A significant number of A-P clubs appear in the DJ Mag Top 100 list – lead by Zouk & Octagon
Asia-Pacific Clubs by DJ Mag Top 100 Clubs Ranking • Eight clubs in Asia-Pacific (2012-2014) Top 10 make the Top club for past 5 100 in 2014 years • Vast majority have achieved Highest higher ranking climber in than in 2013 2013 (86 • Zouk has lead places) the way, being Only no lower than launched 13th since the in mid poll launched 7 2013 years ago
3 Source: DJ Mag Top 100 Clubs IMS Business Report 2014: Asia-Pacific edition by KevinWatson.net 1 Clubs Some A-P clubs also boast the largest, and fastest-growing, Facebook fan bases in the World Facebook Total Likes (k) DJ Mag Monthly Increase in Likes (Nov ‘14) Rank 2 52 10 More - Facebook 8 likes than Higher some ‘Top 9 growth 10’ clubs 7 than ‘Top across the 95 10’ clubs world 70 61 67 Asia-Pacific - Rest of World Top -
10 (excl. Europe) - Top 10 Average* 49 4 Source: Facebook, Social Bakers, DJ Mag Top 100 Clubs 2014; Note: * Excluding A-P (Zouk, Octagon & Sirena) IMS Business Report 2014: Asia-Pacific edition by KevinWatson.net 2 Festivals There are now many large festivals across the region, including one of the largest in the world Asia-Pacific Electronic Music Festival Attendance by Country (2014/15) Total (k) Largest event (k)
420 Stereosonic (various locations)
370 Sunburn Goa
85 Zoukout As big as Tomorrow- 50 Ultra Music Festival land & Ultra Miami 42 Total = Ultra Music Festival 40 >1m Storm Electronic Music Festival
20 Djakarta Warehouse Project
20 Waterzonic INDICATIVE Note: October 2014 – October 2015 schedule used to calculate totals 5 Source: Electronic-festivals.com, event websites, Wikipedia, industry press IMS Business Report 2014: Asia-Pacific edition by KevinWatson.net 2 Festivals However, the Indian festival market is still significantly under-penetrated Vs the USA
India USA
Dance Music Festival Capacity INDICATIVE 0.3m (2013) 1.4m
Population 15 – 24 Years Old 225m 45m
If penetration in India reached just half that of the USA, it would be equivalent to 18 new festivals the size of Tomorrowland (3m capacity)
Source: Percept, event websites, Wikipedia, CIA World Factbook, Resident Advisor, Billboard, 6 industry press, IMS Analysis IMS Business Report 2014: Asia-Pacific edition by KevinWatson.net 2 Festivals Storm Electronic Music Festival has taken a unique route to attracting a big audience in China
Significant investment in Use of regional social media local & foreign talent to engage with fans
• $10m spent by promoter Eric Zho • Storm has built fan base of c.50k on DJs such as Axwell • Chinese sites such as iQiyi & Weibo • Also significant investment in have been used to share content musical collaborations with Chinese and engage fans artists, including Avicii & Wang Leehom (“Lose Myself”) • ‘In Search of Rhythm’ DJ 0 competition and TV documentary 74,000 videos series to find new Chinese talent plays • Significant funding from Budweiser to support activities, including c.80 pre-parties in 20 different cities 6,000 18,000 likes fans
7 Source: Storm website, social media, Wall Street Journal IMS Business Report 2014: Asia-Pacific edition by KevinWatson.net 3 DJs & Live Acts The success achieved by Nervo could be helping other female DJs in Asia-Pacific to gain popularity
Celeste Siam Nervo Nicole Chen Country: Country: Country: Rank*: 1 Rank*: 1 Rank*: 2 Facebook fans: 136k Facebook fans: 3.2m Facebook fans: 199k • 21st in DJ Mag Top 100 Nakadia poll 2014 Gayle San Country: • Only all-female act in Country: Top 100** Rank*: 2 Rank*: 3 Facebook fans: 57k • Highest ranking A-P Facebook fans: 68k DJs in poll • Large following on Lisa Bluestar other social media Eva T Country: platforms, incl.Twitter Country: (741k), Soundcloud Rank*: 3 (423k) & YouTube (29m Rank*: 1 Facebook fans: 44k plays) Facebook fans: 43k
Note: * Topdeejays.com Facebook rank for country of origin, November 2014; ** Excluding Krewella Source: Topdeejays.com, Facebook, Soundcloud, Twitter, YouTube, DJ Mag; 8
IMS Business Report 2014: Asia-Pacific edition by KevinWatson.net 4 Record Labels Two of the biggest Dutch Electronic Music labels have significant Facebook fan bases in the region
• Armada Nights events have taken • Hardwell, Dannic and Dyro have all place in Indonesia since Jan 2013 toured India in recent months • Armin only tour dates in India also • This has helped Revealed to grow help to support Asia-Pacific fan share of overall Facebook fan base engagement from India to 8%
9 Source: Social Bakers, Facebook IMS Business Report 2014: Asia-Pacific edition by KevinWatson.net 5 Industry Overall Overall, we estimate the Electronic Music industry in Asia-Pacific is worth c.$1 billion p.a. Electronic Music Industry Revenue in Asia-Pacific by Sector (2014)
Music INDICATIVE Includes revenue from traditional recorded Festivals & Clubs music sales and from Income from festivals and streaming & video clubs services such as Spotify
Other = $950m Includes sales of DJ Software & Hardware, DJ This represents approx. earnings from additional sources, and value of 15% of global industry other platforms such as Soundcloud value ($6.2 billion)
Source: Wikipedia, RIAJ, BPI, The Nielsen Company & Billboard’s 2013 Music Industry Report, Google Research, Forbes, Economist, Official Charts Company / BPI, PWC, EVAR Advisory Services, UK Music, FT, Pioneer, 10 SFX, CIA World Factbook, electronic-festivals.com, industry press, IMS Analysis IMS Business Report 2014: Asia-Pacific edition by KevinWatson.net Want to find out more? Contact us using the info below
The International InternationalMusicSummit.com Music Summit (IMS) in Asia- twitter.com/IMSIbiza Pacific & beyond
The author, KevinWatson.net including contact details for asking twitter.com/KWdotnet questions
The sources used in this report Danceonomics.com & other industry insight 11
IMS Business Report 2014: Asia-Pacific edition by KevinWatson.net