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ORGANISING TEAM Chief Patron Sri. CA. A. Raghavendra Rao Chancellor, Srinivas University President, A. Shama Rao Foundation Mangaluru Patrons Dr. A. Srinivas Rao Pro- Chancellor, Srinivas University Vice-President, A. Shama Rao Foundation, Mangaluru Smt. A. Mitra S. Rao Secretary A. Shama Rao Foundation, Mangaluru Dr. P. S. Aithal Vice Chancellor, Srinivas University Prof. Shreepathy Rangabhatta B. Conference Convenor SRINIVAS UNIVERSITY City Campus, Pandeshwar, Mangaluru– 575 001 Karnataka State, India Website: www.srinivasuniversity.edu.in CONTENTS Sl. No Title Page No. 1. SCHOLARLY PUBLICATION BASED RESEARCH JOURNALS 1 CLASSIFICATION – NEW INSIGHT-BASED MODEL Dr. P. S. Aithal, Dr. Shubhrajyotsna Aithal 2. IMPACT OF DIGITALIZED EDUCATION ON STUDENTS – A 15 STUDY IN MANGALORE Ms Deshel Levines Fernandes, Mr. Gavin Abner Pinto 3. A STUDY ON REINVENTION AND CHALLENGES OF IBM 24 Kiran Raj K. M., Krishna Prasad K. 4. DIGITAL SERVICE INNOVATION USING ICCT UNDERLYING 33 TECHNOLOGIES Dr. P. S. Aithal, Dr. Shubhrajyotsna Aithal 5. INNOVATIVE AND CREATIVE TEACHING TO STIMULATE 64 PARTICIPATION OF STUDENTS AT HIGHER EDUCATION FOR SOCIAL CHANGE Aditi Jha 6. A STUDY ON THE MEASURES TAKEN BY COGNIZANT 71 TECHNOLOGY SOLUTIONS FOR ACHIEVING SUSTAINABLE GROWTH IN THE DIGITAL MARKET K. Geetha Poornima, Krishna Prasad K. 7. NETWORK SECURITY: THREAT & MANAGEMENT 85 P. K. Paul, P. S. Aithal 8. A STUDY ON CUSTOMERS OPINION ON BANKING 99 PRODUCTS AND SERVICES WITH SPECIAL REFERENCE TO SELECTED BRANCHES OF KASARAGODU DISTRICT COOPERATIVE BANK Mr. P V Joseph, Dr. P N Raghunathan 9. A CRITICAL ANALYSIS OF SUSTAINABLE BUSINESS 108 POLICIES OF TATA CONSULTANCY SERVICES LIMITED (TCS) K. Vikranth, Krishna Prasad K. 10. INFORMATION ASSURANCE: THE WAY TO 121 INTRODUCE IN UG EDUCATION IN INDIA—A PO LI CY FRAMEWORK P. K. Paul, P. S. Aithal, A. Bhuimali 11. A DESCRIPTIVE STUDY ON THE IMPORTANCE OF 129 EDUCATIONAL SYSTEM FOR THE SOCIAL CHANGE Maithri, S. M. Riha Parvin 12. IMPLEMENTING PRODUCT DIVERSIFICATION STRATEGIES 134 FOR THE SUSTAINABILITY OF A TECHNOLOGY COMPANY - A CASE OF MICROSOFT CORPORATION Vinayachandra, Krishna Prasad K. 13. A DESCRIPTIVE STUDY ON COMPARISONS OF STOCK 144 PRICES PREVAILING IN THE CASH MARKET AND FUTURES MARKET WITH SPECIAL REFERENCE TO BANKS Wilma Carol Martis, Priyanna Noeline Dcunha 14. A CRITICAL CASE STUDY ON QUALCOMM AS PIONEERS OF 157 WIRELESS REVOLUTION Sangeetha Prabh1, Krishna Prasad K 15. IMPULSIVE BUYING AND ROLE OF AI IN PERSONALISED 166 MARKETING: OPINION OF THE YOUTH OF DAKSHINA KANNADA Sushma M. Marebal 16. WOMEN IN STEAM: A PERSPECTIVE OF PRESENT TRENDS, 172 OPPORTUNITIES AND CHALLENGES IN ENGINEERING AND TECHNOLOGY Dr. Ramakrishna N Hegde, Mr. Srinidhi Kukkila 17. THE GROWTH OF A SERVICE ORIENTED IT COMPANY 179 THROUGH OUTSOURCING –A CASE STUDY OF INFOSYS LTD. M. Rajeshwari, Krishna Prasad K. 18. SWACCH BHARATH” A STEP TOWARDS SUSTAINING 190 CLEANLINESS - A CASE STUDY OF MRPL MANGALORE. Pratheeksha 19. NETFLIX BIGDATA ANALYTICS-A STUDY ON IMPROVING 200 CUSTOMER EXPERIENCE Srivatsa Maddodi, Krishna Prasad. K. 20. PRODUCTION CULTURE IN MICRO AND SMALL 210 INDUSTRIES AND THE USE OF COMPUTER-ASSISTED KNOWLEDGE MANAGEMENT IN MANUFACTURING PROCESSES Sathyaprakash A.,Shrinivasa Mayya D. 21. CONTENT DELIVERY NETWORK'S PIONEERING LEADER- A 226 CASE STUDY ON AKAMAI TECHNOLOGIES INC. Yogish Pai U., Krishna Prasad K. 22. THE STUDY OF PSYCHOLOGICAL PARAMETERS ON 239 FEMALE VOLLEYBALL PLAYERS Ashwini Venkanagouda Patil, Dr. Hanumanthayya Pujari 23. TEACHING FOR SOCIAL CHANGE: CAN EDUCATION BRING 243 A SOCIAL CHANGE IN A SOCIETY? Prof. Ketan V., Sutaria, Jay V, Gala 24. OUTSOURCING: RECENT TRENDS IN MANAGEMENT 251 FOR DEVELOPING INDIA Dr. Pradip M. Joshi 25. CREDIT RISK MANAGEMENT WITH FOCUS ON THE 257 COOPERATIVE BANKING SECTOR Arati N. Rawal 26. ROLE OF TEACHERS IN SOCIAL CHANGE: A STUDY WITH 264 REFERENCE TO SOCIAL WORK TEACHERS Ganesh Prasad G. Nayak, Dr. Duggappa Kajekar 27. SELECTIVITY AND MUTUAL FUND PERFORMANCE: AN 273 EMPIRICAL INVESTIGATION OF SELECTED EQUITY DIVERSIFIED SCHEMES IN INDIA Mrs. Akshatha Suvarna 28. JOB FAIR AND CSR 299 Varun Shenoy & P. S. Aithal 29. APPLICATION OF ARTIFICIAL INTELLIGENCE IN 303 DIGITALIZATION OF HUMAN RESOURCES Dr. Babu Tejavath, Dr. Wahed Mohiuddin Emerging Trends in Management, IT and Education ISBN No.: 978-87-941751-2-4 Paper 1 SCHOLARLY PUBLICATION BASED RESEARCH JOURNALS CLASSIFICATION – NEW INSIGHT- BASED MODEL Dr. P. S. Aithal* & Dr. Shubhrajyotsna Aithal** *Srinivas Institute of Management Studies, Srinivas University, Mangalore – 575 001, India **Dept. of Chemistry, College of Engineering & Technology, Srinivas University, Mangalore-575001, India *E-mail : [email protected] Abstract Research is an essential activity in Society for technology, industrial, and social progress. Based on the historical review, higher education institutions focus on basic, conceptual, explorative, empirical, and analytical research methods whereas industries focus on new products and new processes development. In this paper, based on a survey on closed and open access scholarly publications, a new Scholarly Publication based Research Journals Classification model is proposed by defining an ideal scholarly publication process, analysing scholarly publication process, determining necessary and sufficient conditions to call an article as Scholarly article, identifying and analysing various factors affecting Journal classification, and developing a new model of Scholarly Journals grading. Keywords : Scholarly publication, Scholarly journals, ABCD journal ranking, Journal classification, Ideal model of scholarly publication. 1. INTRODUCTION : Research is an important activity in higher education institutions, research institutions, and industries. Research and Development is an essential activity for technology, industrial, and social progress. Based on the historical review, higher education institutions focus on basic, conceptual, explorative, empirical, and analytical research methods whereas industries focus on new products and new processes development. It is also known that the end of every piece of research of HEIs and Research Institutions is the scholarly publication and having the copyright of such basic or conceptual invention whereas the end of every piece of research of industries is acquiring a patent in inventor/company name. As mentioned in previous publications, scholarly research is basically involved in generating new knowledge through a systematic method or it is a method of a new interpretation of existing knowledge about any system by means of analysing it using suitable framework [1], [2], [3], [4]. As per one school of thought, there are two universally practiced and easily comprehensible types of research. They are exploratory research and descriptive research. Explorative research is based upon the objectives of solving the problem of study to make a decision related to it and is usually unstructured and qualitative in nature. The descriptive study is involved in describing a system mainly in terms of its functions and characteristics, and environment and end up to a conclusion about the system based on the purposes of the study and is usually structured and quantitative in nature. Srinivas University Emerging Trends in Management, IT and Education ISBN No.: 978-87-941751-2-4 2. RELATED WORKS : There are many research work and scholarly publications in the area of Scholarly publication, Journal quality, Journal citation based impact factors, and Journal indexing. Table 1 depicts some of such scholarly papers in the field with the corresponding reference. Table 1 : Some of the related scholarly work and publications during last few years. S. Issues Focus Reference No. 5 Problems in Publishing delay Björk, B. C., et al. Conventional Scholarly (2013). [5] Publications 6 Problems in Publisher monopoly power and Chressanthis, G. A., Conventional Scholarly third-degree price discrimination (1993). [6] Publications 7 Open Access Scholarly To provide open educational Anderson, T. (2013). Publication resource everybody with no cost [7] 8 Open Access Scholarly As a new scholarly Yiotis, K. (2005). [8] Publication communication model 9 Open Access Scholarly Challenges of open access Ramalho Correia, A. Publication publication M., et al. (2005). [9] 10 Open Access Scholarly Use of electronic media for open Oppenheim, C. Publication access publication to the globe (2008). [10] 11 Open Access Scholarly How internet changed the Bartling, S. et al. Publication scholarly publications (2014). [11] 12 Open Access Scholarly study of conflicting paradigms of Cullen, R. et al. Publication Institutional repositories, open (2011). [12] access, and scholarly Publication 13 Open Access Scholarly Study of innovative features Björk, B. C. (2011). Publication [13] 14 Open Access Scholarly Characteristics based on Kousha, K. (2009). Publication multidisciplinary study [14] 15 Predatory publishers Predatory open-access scholarly Beall, J. (2010). [15] publishers 16 Predatory publishers Predatory publishers are Beall, J. (2012). [16] corrupting open access 17 Predatory publishers Unethical practices in scholarly, Beall, J. (2013). [17] open-access publishing 18 Predatory publishers Criteria for determining Beall, J. (2015). [18] predatory open-access publishers 19 Predatory publishers Essential information about Beall, J. (2016). [19] predatory publishers and journals 20 Predatory publishers What value do journal whitelists da Silva, J. A. T., et and blacklists have in academia? al. (2018). [20]
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