Wilkes-Barre, PA
Location and Demographics Welcome to #NEPA! – NORTHEAST PENNSYLVANIA • Wilkes-Barre/Scranton/Hazleton/Berwick DMA • Over 600,000 people within DMA • Third largest market in state of PA • Located within a 2 hour drive of NYC & Philadelphia • Allentown, Hershey, Binghamton, Williamsport and Stroudsburg markets all within a 90 minute drive • 12 MILLION people within a 100 mile radius • Median age: 41 / Household income: $42,000 Achievements, Honors & Recognition Pollstar • Recently ranked #3 in State of PA for ticket sales • Recently ranked in Top 100 Arenas World-wide
Venues Now • Recently ranked #13 in ticket sales in world amongst similar size venues • Venue GM Brian Sipe past winner of Generation Next Award • Venue Director of Marketing nominated for Generation Next Award last three years
Facilities & Event Management Magazine • Prime-Site award winner Venue Social Media
@MoheganSunArenaPA
@MoSunArenaPA
@MoheganSunArenaPA
@MoheganSunArenaPA
@MoheganSunArenaPA Venue Website and Email Marketing
www.MoheganSunArenaPA.com Average 1 million page views per year
The Backstage Club E-Mail Program
• Event Announcement/Pre-Sale Info • Backend offer/ event reminder (7-14 days out) • Inclusion in monthly calendar blasts • Email to purchasers 3-5 days before event Venue Digital Assets Specifications Website – Venue Logo Not Needed • Main page: 666 pixels wide x 380 pixels high, jpeg • Event page: 667 pixels wide x 180 pixels high, jpeg • Header: 1600 pixels wide x 180 pixels high, jpeg • Block Ad: 300 pixels wide x 250 pixels high, jpeg Email – Include Venue Logo • Presale/On sale graphics: 540 pixels wide x 400 pixels high, jpeg • Event listing: 540 pixels wide x 146 pixels high, jpeg In House – Venue Logo on Scoreboard Ad Only • Scoreboard: 1920 pixels wide x 1080 pixels high, jpeg • Digital Ring: 1312 pixels wide x 48 pixels high, jpeg • South Aux Board: 272 pixels wide x 32 pixels high, jpeg • East/West Aux Board: 176 pixels wide x 32 pixels high, jpeg Outdoor LED Marquee – Include Venue Logo • Marquee: 320 pixels wide x 128 pixels high, jpeg. Ticketmaster – Artist/Event Photo Only • CEN: 600 pixels wide x 160 pixels high, jpeg. • Event Page: 2426 pixels wide x 1365 pixels high, jpeg Venue Digital Assets Specifications Video • Scoreboard: 1920 pixels wide x 1080 pixels high, .mov file • Facebook: 1280 pixels wide x 720 pixels high, .mov file • Facebook header video: 820 pixels wide x 312 pixels high, .mov file • Twitter: 1280 pixels wide x 1024 pixels high, mp4 format • Instagram: 1080 pixels wide x 1080 pixels high, mp4 format • Please let venue know if ads are permitted to share on Youtube Social Media – Include Venue Logo • Facebook Header: 851 pixels wide x 315 pixels high, jpeg • Facebook News Feed: 1200 pixels wide x 628 pixels high, jpeg • Facebook Right Column: 254 pixels wide x 133 pixels high, jpeg • Twitter Ads: 1200 pixels wide x 675 pixels high, jpeg • Instagram Photos: 600 pixels wide x 600 pixels high, jpeg • Instagram Stories: 1080 pixels wide x 1920 pixels high, jpeg • For paid ads, please just include an action shot, no text. Venue Static Signage and Premium Promotions Mohegan Sun Arena has the following static signage opportunities: • 11”x17” poster frames on concourse • 8.5”x11” restroom advertising frames • 16’x3’ banner above venue Box Office by Main Gate • 30’x40’ outdoor mesh banner near Entrance • 5’x7’ backlit or non-backlit banner on concourse • Outdoor fence wrap surrounding venue Main Gate (certain opportunities subject to print and installation fees)
Mohegan Sun Arena has the following Premium Seating Promotional opportunities: • Usage of a venue luxury suite for media/social media giveaways which includes 12 tickets • Opportunity to host pre or post show meet & greets or VIP events in luxury suites Ticketmaster Client Services & Assets • Ticketmaster is the exclusive ticketing services provider of Mohegan Sun Arena at Casey Plaza and offers several free and distributed commerce channels • Custom Emails – presales, discount offers • Facebook Official Events • Automated Ticket Alerts • Distributed Commerce • Groupon, Goldstar, ScoreBig, etc. • Blue Premium Services is a Ticketmaster partner that provides digital advertising support through paid search, premium emails, paid social, fan targeting and digital ad buying Mohegan Sun Pocono Casino & Resort • Mohegan Sun Pocono provides promotional and ticketing support for most Arena events through the following: • E-blast inclusion for presales and special offers • Direct mail newsletter inclusion • Ticket promotions in clubs and social media • Access to concourse digital monitors • Bulk-ticket purchases • Host site for VIP events and pre and post show receptions • 238 full service guest room hotel www.MoheganSunPocono.com Some opportunities are fee structured and subject to availability. Tenant Support • Mohegan Sun Arena is the official home of the Wilkes-Barre/Scranton Penguins, the American Hockey League affiliate of the National Hockey League’s Pittsburgh Penguins • In-game event announcements & giveaways • E-mail database offers • Social media ticket offers • Mascot co-branding appearances • Digital and static branding Some opportunities are fee structured Season is October - April Third Party Relationships Grocery Store • 27 locations within DMA (ShurSave) • Posters at check-out lines with discount information • Enter to Win ticket promo in store advertisements • Website and social media inclusion Beer Vendor • Local Coors Light/Miller Lite distributor • Flyers or coasters delivered to local bars/clubs/restaurants • Ticket giveaways on bar social sites Restaurants • Posters/coasters in locations near venue • Box Topper promotion with Grotto Pizza (3 locations) • Enter to Win Ticket promotions Car Dealership • Test Drive to Win promotions with tagged media • General Enter to Win locations Soda/Beverage • In store POP with Coca-Cola branded content • Ticket discount opportunities Entertainment Venues/Partners Promotional relationships with the following local entertainment entities: • Scranton/Wilkes-Barre Railriders (AAA Baseball) • Pocono Raceway (2 Nascar and 1 Indy Car Race) • F.M. Kirby Center (1,800 seat Performing Arts Center)
Community Partnerships: • Visitors Bureau and Chambers of Commerce • Rotary Club and Westmoreland Club • Libraries of Luzerne & Lackawanna County • Non-profits such as United Way, American Heart Association, Big Brothers/Big Sisters, YMCA • NEPA Family Magazine & Macaroni Kid • Everhart Museum Local Students & Promotional Opportunities Colleges/Universities • 19 Schools within 40 miles of Mohegan Sun Arena • Over 50,000 students enrolled
High Schools • Over 61,000 students enrolled in surrounding counties • Nearly 30,000 enrolled in Luzerne & Lackawanna counties alone (less than 30 minutes from venue)
Promotional Opportunities • Ticket promotions/scavenger hunts • Social media campaigns • Student Activities discounts • Alumni discounts and group outings Local Media – Broadcast TV & Cable Local Broadcast TV • WNEP (ABC) • WBRE (NBC) • WYOU (CBS) • WOLF (FOX) • WVIA (PBS) • WSWB (CW) • WQMY (My Network) • WYLN (Local Cable News affiliate) • SamSon TV Productions (Local Cable affiliate) • WFMZ (Local Cable News – Allentown market)
Local Cable Advertisers • Comcast Spotlight • Viamedia Local Media – Radio Entercom Wilkes-Barre Out of market relationships: • Allentown • WGGY (Country) • Williamsport • WKRZ (Top 40) • Stroudsburg/Poconos • WILK (News/Talk) • Hershey • Harrisburg • WQMX (Classic Rock/Hits) • State College Cumulus Wilkes-Barre • Binghamton • Reading • WMGS (Adult Contemporary) • WBSX (Active Rock) • WBHT (Hot AC) • WSJR (Country) • WARM (News) Times Shamrock Communications • WEZX (Classic Rock) • WFUZ (Alternative) • WEJL (ESPN Radio) Local Media – Print Daily Papers • Times Leader (Wilkes-Barre) • Citizens Voice (Wilkes-Barre) • Times Tribune (Scranton) • Standard Speaker (Hazleton) Weekly Entertainment Guides • The Weekender (Wilkes-Barre) • Diamond City (Wilkes-Barre) • Electric City (Scranton) Out of market relationships: • Allentown • Williamsport • Stroudsburg/Poconos • Hershey • Harrisburg • State College • Binghamton • Reading Local Media – Outdoor/Digital/Bus Wraps Outdoor Advertising • Over 50 digital board locations within Luzerne & Lackawanna Counties • Over 3 million weekly impressions • Locations along the heavily traveled Interstate 80 & 81 corridors • Locations in high-income residential areas within region • Monthly static posters and bulletins available Bus Wraps • Direct Media USA Event Sponsorships Venue Sponsorships Department to assist with event sponsorships through the following channels: • Identify show assets, meet and greets, signage opportunities and combine with venue activation to set sponsorship values • E-blast to current venue partners • Target specific event categories for cold calls
Terms: • Mutually agreed upon commission and incentives/activation opportunities before ticket on sale • Contract draft provided to tour personnel by venue staff for approval Group Sales Venue Group Sales Department to assist with sales through the following channels: • E-blast to conventional group leaders • Direct-mail piece (additional cost) • Social Media • Corporate Club SuperGroup Email to over 200 area business leaders • Chamber of Commerce E-mail/Visitor’s Bureau • Mohegan Sun Pocono Casino Bus Groups Terms: • Mutually agreed upon commission and incentives and marketing plan/budget discussed before ticket on sale • Discount code reconciliation provided on daily audit with weekly reporting on sales Public Relations Venue Public Relations Department to assist with publicity campaigns through the following channels: • Venue E-blast to local/regional media outlets • Assist with advance interviews • Setup PR/on-site talent appearances • Social Media content for venue sites • Community involvement/charitable ticket donations Venue Value Added Support When available, Mohegan Sun Arena has the following value added partnerships and assets to contribute to show promotions: • On air television spots with WBRE (NBC) & WYOU (CBS) • On air radio spots with Cumulus Wilkes-Barre • Column ad inclusion in Times Shamrock Newspapers • Lamar Outdoor Digital Billboard Rotations • Ace Beverage Outdoor Digital Billboard Rotations • Social media content posted throughout campaign • Inclusion on upcoming events flyers in venue • Monthly e-newsletter to entire venue database SMG Wilkes-Barre Marketing and Sales
Stephen Poremba, Director of Sales & Marketing 570.970.3507 570.862.7401
Mohegan Sun Arena at Casey Plaza 255 Highland Park Blvd. Wilkes-Barre, PA 18702 MoheganSunArenaPA.com