DOCSLIB.ORG

Jay Nelson's Guide to Self Publishing

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Jay Nelson's Guide to Self Publishing Jay Nelson‘s Guide to Self-Publishing n o t s o B k c n a r F / o t o h p k c o t S i Publishing Your eBooks and Magazines to the iPad and Other Digital Devices — Without Programming! What’s in This Guide This guide is intended to help self-publishers of magazines, journals, newsletters, books and other publications understand the current Digital Publishing landscape. It explains the most popular formats currently in use for digital publications, provides some advice about how to convert or create those publications, and gives a breakdown of their costs. It also describes several ways to distribute and market your digital publications. While it does mention a number of content creation tools, it focuses prima rily on using QuarkXPress to create digital publications in EPUB format and to publish iPad apps. At the end is a brief list of additional resources and a glossary of terms. This guide is not intended to teach you how to write, edit, or specifically for mat your publications. It does not include every way to promote or mar ket your publications. For that, you may want to explore some of the items in the Further Resources section near the end. About the Author User magazines and speaks at Jay Nelson is the editor and industry events. Jay was also publisher of Design Tools Monthy involved in and the editorial director of publishing PlanetQuark.com. He’s also several books, the author of the QuarkXPress 8 one of which and QuarkXPress 7 training titles received a at Lynda.com, as well as the “Benjamin training videos Quark includes Franklin” in the box with QuarkXPress 7. award for In addition, Jay writes regularly layout and for Macworld and Photoshop design. 2 | JAY NELSON’S GUIDE TO SELF-PUBLISHING Table of Contents Overview 4 Print Publishing vs. Digital Publishing 7 iPad, eBook, EPUB, or…? 8 Marketing Your Digital Publications 11 Converting Existing Print Publications 12 Creating Digital Publications From Scratch 14 Tools to Create Digital Publications 15 eBook Publishing 17 How Do I Sell My eBook? 19 Basic Rules for eBook design 22 How to Create eBooks with QuarkXPress 24 Costs and Margins for eBook publishing 26 iPad Publishing 28 Before you get started 30 App Studio Step-by-Step 33 Understanding App Studio Factory and Templates 36 Costs and margins for iPad publishing 39 We Are The Future 41 Further Resources 42 Glossary 44 JAY NELSON’S GUIDE TO SELF-PUBLISHING | 3 OvERvIEW Overview Step One: Relax! It may seem that all the big publishers are converting their publications to digital. Some of your friends may already be publishing in digital format, so you may feel an urgency to get your publication into a digital format as soon as possible. You may also feel impossibly challenged by everything related to this new medium — hey, join the club! This is an entirely new world of publishing, and nobody knows the “best” way to do it because we’re making it up right now! Today’s situation is much like “desktop publishing” in the late 1980s, or cre ating websites in the late 1990s. The tools are evolving, the workflow is evolving, and even the intended result is evolving. So relax and simply absorb as much as you can, knowing that whatever you learn today will be helpful in the years to come. Step Two: Get Excited! You may be generally aware that Digital Publishing is taking off in a big way, and that mobile devices are quickly becoming a preferred way of reading books and other publications — and you would be right! In fact, here’s the numbers showing just how right you are. 4 | JAY NELSON’S GUIDE TO SELF-PUBLISHING OvERvIEW In 2011 alone, it is projected that people will buy: ■ 450 million smartphones ■ 366 million desktop computers ■ 62.7 million media tablets (38.9 million iPads and 23.8 million of other brands) ■ 20 million dedicated e-ink readers (Kindle, Nook, etc.) (Data sources: RBC Capital Markets, Gartner, Barclay Capital) Unless you have no pulse, these numbers are going to get you excited about publishing — or re-publishing — your content for digital devices. Adoption of digital devices in 2011 iPads dominate tablet sales JAY NELSON’S GUIDE TO SELF-PUBLISHING | 5 OvERvIEW Step Three: Get Going! Right now is the perfect time for self publishers, small publishers and even hobby publishers to get their publications into a digital format that can reach a far broader audience than previously possible through traditional print publishing. Today we’re participating in the second generation of the democratisation of publishing. The first was in the 1980s when Apple introduced the LaserWriter, making it possible for anyone to publish their work without owning a printing press. However, publications were still tied to paper, with all the costs and limitations inherent in printed publications — consum ables, inventory and limited marketing and delivery options. With digital publishing, the obstacles to small publishers have all but been removed. The tools are inexpensive and easily available, there is no cost for consumables or inventory, and “shelf space” in digital bookstores is infinite. In fact, the cost and risks are so low, many authors are re-publishing their out-of-print titles and generating significant income from them! How’s your pulse doing now? 6 | JAY NELSON’S GUIDE TO SELF-PUBLISHING PRInT PUBlISHInG vS. DIGITAl PUBlISHInG Print Publishing vs. Digital Publishing You may be thinking: “Great. There may be a goldmine in the sky for my publications, but I barely understand the requirements of making a printed publication, let alone a digital publication. It must be consider ably more difficult.” Well, not really. The technical considerations of Digital Publishing can be as simple or as complex as Print Publishing — but instead of being concerned with image formats, colour profiles, page count, binding options, and so forth, you’ll need to pay attention to device (reader) limitations, audio and video formats, user interface conventions, and consistently applying the log - ical connections between headlines, stories, images or videos, and captions. In Print Publishing, a printed piece can be as simple as black ink on white paper, or you can use a variety of special treatments such as varnishes, foils, embossing, die cutting, or even lenticular art and scented inks! The situation is quite similar in Digital Publishing — your book can be as simple as a long series of paragraphs with some inline images, or it can be highly formatted, with interactive media and live content from the Web! In print, an image box can only contain an image, but in an advanced eBook or iPad app, the box may contain a slide show of multiple images, a video, an audio file, an animation, or even live content from the Web! In print, a page may contain only as much text as can be printed on the page. But in an iPad app, a text box may contain text of any length, or even entirely different layouts — in that case, the content scrolls as the reader reads it. For a magazine, this means that an article that would require multiple pages in print can fit onto one digital page. JAY NELSON’S GUIDE TO SELF-PUBLISHING | 7 iPAD, eBOOk, EPUB, OR...? iPad, eBook, EPUB, or…? The options for Digital Publishing are evolving, but for now there are three options, in order of increasing richness of content: EPUB, eBook, and apps. EPUB is currently the most limited in terms of layout, but is the easiest to produce and has the broadest acceptance. It’s perfect for publications that have a simple, one-column layout, where illustrations flow within the text. If all you want to deliver is a Table of Contents and a long column of user- resizable text with inline pictures, EPUB will do nicely. Your readers will be able to use EPUB’s “Reflow” view to adjust the size and style of the text to make it easier for them to read. (The upcoming EPUB 3 standard is more robust: see Glossary at the end of this book.) EPUB also has the advantage of being an open format that isn’t controlled by any one company. There are many ways to read an EPUB document, including dozens of handheld devices, smartphones, applications for desk - top computers and laptops, Barnes & Noble’s NOOK, and Apple’s iBook reader for iPad, iPhone and other iOS devices. Notably, Amazon’s Kindle does NOT read the EPUB format (but EPUB files can be converted to Kindle’s format). 8 | JAY NELSON’S GUIDE TO SELF-PUBLISHING iPAD, eBOOk, EPUB, OR...? eBook is a general term that includes not only EPUB, but also various proprietary formats that allow you to include multimedia (audio, video, slideshows, HTML, etc.), rich layouts, and interactivity. Blio, from K-NFB Reading Technology, is one example, as is Adobe’s Digital Editions. These formats can be especially useful for animated children’s books and other media-rich books, but they can also be created as iPad apps (see below). Blio readers are currently available for Windows computers, Android devices, and iOS devices (iPad, iPhone and iPod Touch). A desktop reader for Mac OS X is in development. Adobe’s Digital Editions reader is available for Mac, Windows and Android, but not iOS devices. Apps for devices such as the iPad and Android tablets are the most flexible option, with the most advanced features. You have complete control over the appearance of the book or magazine, as well as the user’s experience. However, producing an interactive book requires quite a bit more work than the other two options.
Load more

Recommended publications
  • Adobe Indesign Introduction to Digital Humanities
    Platform Study Adobe InDesign Introduction to Digital Humanities 2015 Matt Higgins Design is mind control. Introduction Modernist designers sought to find universal concepts within design. They wanted to know how visual elements affected human beings on a psychological level. This is why the works of Modernists such as Josef Müller-Brockmann, El Lissitzky, and Jan Tschichold, feature basic colors and shapes. They believed stripping design down to its most basic elements would remove any sentiment or bias that certain visuals could produce and allow for an objective study on how humans are affected by design. There have been countless movements like Modernism. They have invariably found their way into design. Many of those movements would reject the principles of Modernism and their universals. But it is plain to see, regardless of philosophy or ideology, that design affects human beings. If it did not, why would we continue designing? The nature of graphic design has always been to communicate. To affect people. Fresh Dialogue Sagmeister & Walsh This differentiates it from traditional fine arts. Certainly a We can think of design in terms of verbal conversation. What painting can communicate. The medium only matters in how it words are spoken is just as important as how the words are relates to the relaying of the message. But we tend to think of spoken. Then we take into account body language. From there fine art as a form of self expression. The artists is much more we can list a whole host of factors beyond the words spoken that involved in the work.
    [Show full text]
  • A Guide to Quarkcopydesk 8.5 CONTENTS
    A Guide to QuarkCopyDesk 8.5 CONTENTS Contents About this guide...............................................................................9 What we're assuming about you............................................................................9 Where to go for help..............................................................................................9 Conventions..........................................................................................................10 Technology note...................................................................................................10 The user interface...........................................................................11 Menus...................................................................................................................11 QuarkCopyDesk menu (Mac OS only)...........................................................................11 File menu.......................................................................................................................12 Edit menu......................................................................................................................12 Style menu.....................................................................................................................13 Component menu.........................................................................................................15 View menu.....................................................................................................................15
    [Show full text]
  • Supplying Files
    Henry Ling Limited Supplying files Introduction ............................................................................................................... 2 Version History; A brief history of PostScript and PDF 2.0 Dec 2007 Basic specification for files ......................................................................................... 3 2.1 Jun 2008 A summary of the specifications we want 2.2 Oct 2008 Adobe Acrobat/Adobe Reader ................................................................................... 4 2.3 Feb 2009 Go straight here for tips on how to use Acrobat/Reader to view and examine PDF files 2.4 Sep 2009 Acrobat Distiller/PDF printers ................................................................................... 6 2.5 Aug 2010 How to create a PDF file from any program (see below for specific programs) 2.6 Aug 2011 2.7 Dec 2011 Adobe InDesign ......................................................................................................... 8 Altered Word PDFing instructions Go straight here to configure InDesign’s colour management and create a suitable PDF 2.8 Aug 2012 QuarkXPress ............................................................................................................ 12 Altered PDF printers and Word PDFing instructions Go straight here to configure QuarkXPress’s colour management and create a suitable PDF 2.9 Apr 2013 Added Serif PagePlus instructions Adobe Photoshop ..................................................................................................... 15 2.95
    [Show full text]
  • Desktop Publishing: Page Layout Design Introduction
    M2: Desktop Publishing Objectives Desktop Publishing: Page Layout Design Introduction Discrete Documents Course: Master of Arts Softwares Course Name: Computer and Information Technology Course Code: HIND4014 Basic Tools Semester: II File Extension Session: 2019-20 Desktop Publishing Software: Adobe Pagemaker Mr. Joynath Mishra Introduction Assistant Professor (Guest) Importance Computer Science and Information Technology Coverpage Creation Mahatma Gandhi Central University Poster Creation Motihari, Bihar Exercise References April 6, 2020 . Outline M2: Desktop Publishing 1 Objectives Objectives 2 Introduction Introduction Discrete 3 Discrete Documents Documents Softwares 4 Softwares Basic Tools File Extension 5 Basic Tools Desktop Publishing Software: Adobe 6 File Extension Pagemaker Introduction Importance 7 Desktop Publishing Software: Adobe Pagemaker Introduction Coverpage Creation Importance Poster Creation Coverpage Creation Poster Creation Exercise References 8 Exercise 9 References . Objectives M2: Desktop Publishing Objectives Introduction Discrete Documents Softwares Objectives Basic Tools Study on Context of Desktop Publishing File Extension Importance of Desktop Publishing Desktop Publishing Study on creation of title/cover page, advertisement Software: Adobe Pagemaker Introduction Importance Coverpage Creation Poster Creation Exercise References . Introduction M2: Desktop Publishing Introduction Objectives Desktop publishing is a process to produce organized soft copy format of text and graphics in a single page/platform.
    [Show full text]
  • Quarkxpress 9.1 Keyboard Command Guide: Mac OS
    QuarkXPress 9.1 Keyboard Command Guide: Mac OS Menu commands (Mac OS®) ...................................................................................................... 2 Dialog box commands (Mac OS) ................................................................................................ 7 Palette commands (Mac OS) ...................................................................................................... 8 Project and layout commands (Mac OS) ................................................................................... 10 Item commands (Mac OS) ........................................................................................................ 12 Text commands (Mac OS) ........................................................................................................ 14 Picture commands (Mac OS) .................................................................................................... 20 1 Menu commands (Mac OS®) QuarkXPress menu QuarkXPress® Environment dialog box Option+About QuarkXPress or Control+Option+E Preferences +Option+Shift+Y Quit +Q File menu New Project +N New Library +Option+N Open +O Close +W Save +S Save As +Shift+S Revert to last Auto Save Option+Revert to Saved Import +E Save Text +Option+E Append +Option+A Export Layout as PDF +Option+P Export Page as EPS +Option+Shift+S Print +P Output Job +Option+Shift+O Edit menu Undo +Z Redo +Y, +Z, or +Shift+Z (configurable) Cut +X Copy +C Paste +V Paste without Formatting +Option+V Paste In Place +Option+Shift+V Select All +A
    [Show full text]
  • A Guide to Quarkxpress 9.5.1 CONTENTS
    A Guide to QuarkXPress 9.5.1 CONTENTS Contents About this guide.............................................................................18 What we're assuming about you..........................................................................18 Where to go for help............................................................................................18 Conventions..........................................................................................................19 Technology note...................................................................................................19 The user interface...........................................................................21 Tools......................................................................................................................21 Web tools..............................................................................................................24 Menus...................................................................................................................24 QuarkXPress menu (Mac OS only).................................................................................25 File menu.......................................................................................................................25 Edit menu......................................................................................................................26 Style menu.....................................................................................................................28
    [Show full text]
  • Çeviri Ve Teknoloji
    See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/339127404 Çeviri ve Teknoloji Book · June 2013 CITATIONS READS 0 3,703 1 author: Mehmet Şahin Bogazici University 28 PUBLICATIONS 168 CITATIONS SEE PROFILE Some of the authors of this publication are also working on these related projects: Plagiarism in Translation View project Computer-Aided Translation View project All content following this page was uploaded by Mehmet Şahin on 08 February 2020. The user has requested enhancement of the downloaded file. @eviri ve #eknoloji Mehmet Şahin Çeviri ve Teknoloji Mehmet Şahin İzmir Ekonomi Üniversitesi Yayınları İzmir Ekonomi Üniversitesi Sakarya Caddesi, No:156 Balçova 35330 İzmir, Türkiye İzmir Ekonomi Üniversitesi Yayınları İzmir Ekonomi Üniversitesi Sakarya Cad. No: 156 35330 Balçova İzmir Türkiye Yayın No: 55 Eser Adı: Çeviri ve Teknoloji Yazar: Mehmet Şahin Yayın Tarihi: 2013 ISBN: 978-975-8789-52-8 Basım ve Çoğaltım Yeri: Mengi Basım Amb. Kağ. Yay. San. Tic. Ltd. Şti. 5301 Sokak No:17 K:4/4 Çamdibi - İZMİR Basım Bilgileri: 1. Basım (367 Adet) Yayına Hazırlayanlar: Derya Duman ve Sabri Gürses Kapak Tasarım: Mehmet Şahin Kapak Resmi: “Binary Code” (İkili Kod) uyarlaması. © 2013, Mehmet Şahin Bütün hakları saklıdır. Tanıtım için yapılacak kısa alıntı- lar dışında yayıncının yazılı izni olmaksızın hiçbir yolla çoğaltılamaz. ii Sevgili karıma ve canımız kızımıza… Çeviri uzun ve heyecanlı bir gezi; Teknoloji, içinde oturup dinlendiğimiz park. Haziran 2013 iii İçindekiler Önsöz ve Teşekkür
    [Show full text]
  • Communicator Summer 2015 47
    Learn more about Microsoft Word Start to delve into VBA and create your own macros CommunicatorThe Institute of Scientific and Technical Communicators Summer 2015 What’s a technical metaphor? Find out more. Create and implement personalised learning Re-think your accessibility requirements with SVG Discover how a security technology team engaged with customers 46 Global brand success Success with desktop publishing Kavita Kovvali from translate plus takes a look into the role that DTP plays to help organisations maximise their international reach. them, with negative implications for a brand if it’s not. Common Sense Advisory’s survey across three continents about online buying behaviour states that 52% of participants only make online purchases if a website presents information in their language, with many considering this more important than the price of the product.2 Supporting this is an analytical report carried out by the European Commission across 27 EU member states regarding purchasing behaviour. Their survey shows that of their respondents, 9 out of 10 internet users3 said that when given a choice of languages, they always visited a website in their own language, with only a small majority (53%) stating that they would accept using an English language site if their own language wasn’t available. This shows the overwhelming need to communicate to audiences in their local languages. As you can see in this chart4 compiled by Statista, although English has the highest number of total speakers due to its widespread learning across the word, other languages such as Chinese and Hindi have a higher number of native speakers.
    [Show full text]
  • Richard J. Cichelli, President Software Consulting
    FOR IMMEDIATE RELEASE CONTACT: Richard J. Cichelli, President Software Consulting Services, LLC 630 Municipal Drive, Suite 420 Nazareth, PA 18064 USA Phone: 1-800-568-8006, 1-610-746-7700 Email: [email protected] www.newspapersystems.com SOFTWARE CONSULTING SERVICES ANNOUNCES ScrImLay, an importer of Layout-8000™ geometries into Scribus (an open source desktop publishing application) Nazareth, PA (March 17, 2014) – Software Consulting Services, LLC (www.newspapersystems.com), the co- inventor of QuarkXtensions, has released version 14.0.1 of the advertising dummying system Layout-8000™. One of its major new features is support for Scribus 1.4.3 and later versions on Linux, Mac OS X and Windows. SCS will provide, at no cost to its Layout-8000 customers on support, a powerful Scribus plug-in called ScrImLay ( Scri bus Im porter from Lay out), which is written in Python and licensed under the GPL. ScrImLay enables import of Layout-8000 geometry files into Scribus and offers the same functionalities as the respective plug-ins for InDesign (InLay ™) and QuarkXPress (SCS/LinX™). A comparison between the results in InDesign, QuarkXPress and Scribus can be found here: http://bit.ly/1cBVcdC Scribus is also being supported for ad building from within SCS's CAS/CDS (Community Advertising Services/Community Display Services) application. SCS will help customers to set up Scribus and walk their staff through the entire process. The Scribus Developers Team has invited SCS to submit candidate code to their development efforts. SCS will do this and further actively participate in the Scribus community by promoting Scribus to its newspaper customers.
    [Show full text]
  • Quarkxpress 2019 Known and Resolved Issues
    QuarkXPress 2019 Known and Resolved Issues 2021/01/29 Contents Resolved issues: QuarkXPress 2019 – January 2021 Update (15.2.5) ......................................................................................... 1 Resolved issues: QuarkXPress 2019 – September 2020 Update (15.2.3) ......................................................................................... 2 Resolved issues: QuarkXPress 2019 – March 2020 Update (15.2.1) ......................................................................................... 4 Resolved issues: QuarkXPress 2019 – January 2020 Update (15.2) ............................................................................................ 5 Resolved issues: QuarkXPress 2019 – December 2019 Update (15.1.2) ......................................................................................... 7 Resolved issues: QuarkXPress 2019 – November 2019 Update (15.1.1) ......................................................................................... 8 Resolved issues: QuarkXPress 2019 – October 2019 Update (15.1) .......................................................................................... 11 Resolved issues: QuarkXPress 2019 – September 2019 Update (15.0.2) ....................................................................................... 14 Resolved issues: QuarkXPress 2019 – September 2019 Update (15.0.1) ....................................................................................... 15 Resolved issues: QuarkXPress 2019 – (15.0).............................. 19 Known
    [Show full text]
  • Creating a Newsletter
    Creating and publishing a newsletter David Neale Reading Neighbourhood Network What kind of newsletter? The main question is what kind of audience you are trying to reach... Online – generally sent out by email, with social media backup; easy to publish and share beyond your area so may be read more widely Print – accessible to your audience without internet access; needs a delivery network; often more likely to be read and retained Often the answer is that you need both types Publishing and sending an online newsletter Publishing an online newsletter Online newsletters are generally sent out by email, which usually has a higher hit rate than social media You can use social media to increase your reach, e.g. by tweeting your stories and sharing them on Facebook But: it is not advisable to just send out an email to your subscribers. Use a third party mailer instead, such as Mailchimp or Charityemail. Why use a third party mailer? A single email with too many recipients is more likely to be treated as spam and therefore less likely to be opened Recipients can subscribe and unsubscribe themselves Your newsletter will comply with anti-spam laws Just sending email doesn't give you any feedback. With a third party mailer you can collect statistics, see what topics are interesting and even see who is reading what! We recommend using Mailchimp, which is free for small- scale users What do I need to get started? The text for your news stories, with suitable snappy headlines Some nice colourful pictures – for online use we recommend using one size of about 800 x 600 pixels (use a picture editor, e.g.
    [Show full text]
  • Free Mac Publisher Software
    Free mac publisher software click here to download Mar 21, You can get a lot of desktop publishing muscle for free. Check out these feature- rich and powerful applications for the Mac. Download and install the best free apps for Desktop Publishing Software on Mac from CNET www.doorway.ru, your trusted source for the top software picks. Download Publisher Lite for macOS or later and enjoy it on your Mac. I searched for hours to find a flyer maker / illustration software, after the one that Thank you to the developers for making this free as I could not afford to pay for a . If you need Microsoft Publisher for Mac, Lucidpress is a great alternative. Publish documents SIGN UP FREE web based software check for Lucidpress. Free. Oct 10, Does your business need desktop publishing software? Adobe InDesign is Mac publishing software with the tools to unleash your creative. Because it's reliable and Free. Free really means Free with an uppercase F. Free is more than just gratis. Series of books on OpenSource software. Reporter. Publisher Lite latest version: A free program for mac, by PearlMountain Technology Co. Ltd. Publisher Lite is a free Mac software, being part of the category. Create stunning documents with iStudio Publisher. Powerful and iStudio Publisher - page layout software for desktop publishing on Mac. Free 30 day trial. We have different options one can select from when choosing the best desktop publishing software for Mac. However, most of these options come with a hefty. Swift Publisher is slick desktop publishing software for Mac.
    [Show full text]