BERLIN saturday, june 8

Last Day! Make the Most of Your Time

This Year’s Best New Product and Design Lab Winners Announced

Meet Your Volunteer: Chloe King

Schedules, Highlights, Yesterday’s Photos, and More!

A Publication of the Specialty Association SATURDAY, JUNE 8 DAILY EDITION

3 Table of Contents, Staff

4 Event Schedule: Activities, Lectures, Cupping Rooms Event Highlights

5 ROC Your Water with the Latest Reverse Osmosis Technology from BWT water+more HOST SPONSOR, BWT water+more

6 Meet The Winners of the 2019 World of Coffee Best New Product Awards and Design Lab Showcase

8 Bringing Taste to the World Stage: Meet Chloe King SUSIE KEALY

10 Photobooth: Yesterday at World of Coffee

11 You Are Here: World of Coffee Event Map

STAFF

JENN RUGOLO Executive Editor

ZWOELF.HU Design

JAMES SHEPHERD Advertising Sales

THE DAILY EDITION | SATURDAY, 8TH JUNE, 2019 3 SPONSORED SCHEDULE: SATURDAY, JUNE 8 HIGHLIGHTS ROC Your Water with the Latest

SATURDAY, JUNE 8 8:30 – 17:30 Registration Open South Entrance, Messe Berlin Reverse Osmosis Technology from 10:00 – 17:00 Exhibition Open to Visitors Halls 1, 2 & 3 (Ground Floor) 10:00 – 11:00 Guild Reception SCA Lounge, Hall 3 WORLD CUP TASTERS BWT water+more 10:00 – 12:30 Cezve/Ibrik Championship WCTC/CIC Stage, Hall 2 CHAMPIONSHIP, FINALS AND Finals Round AWARDS 10:00 – 14:30 World Art Championship and World WLAC/WCIGS Stage, Hall 3 The fastest of all the World Coffee Coffee in Good Spirits Championships, the World Cup Finals Round Tasters Championship awards and magnesium achieves outstanding 10:00 – 14:45 Lecture Series Rooms 1, 2 & 3, Hall 3 professional coffee tasters who extraction behavior. succeed 13:30 – 14:30 World Cup Tasters Championship WCTC/CIC Stage, Hall 2 demonstrate speed, skill, and with no peak values for bitterness and Finals and Awards WCTC/CIC Stage, Hall 2 accuracy in distinguishing taste exhibit no astringency. The resulting differences in specialty coffees. 14:30 – 15:30 Cezve/Ibrik Championship Awards WCTC/CIC Stage, Hall 2 coffee taste is full-bodied and Watch the top four of this year’s 15:30 – 16:30 WLAC and WCIGS Awards WLAC/WCIGS Stage, Hall 3 balanced, because nothing interferes cohort battle head-to-head in an with the development of the delicate 20:00 – 02:00 Berlin World Coffee Championships BRICKS, Mohrenstraße 30, exhilarating final! 13:30-14:30, Official Afterparty 10117 aromas. WCTC/CIC Stage (Hall 2). THE PURE PLEASURE OF COFFEE LECTURE: A SIXTH ERA OF LECTURE SERIES (HALL 3) COFFEE? SPECIALTY AND Visitors to World of Coffee 2019 can SUSTAINABILITY IN HISTORICAL taste the impact of the BWT bestaqua AND ANTHROPOLOGICAL 10:00 – 11:00 What’s on the Shelves? Unexpected Results from a Room 1 14 ROC COFFEE across the entire show Study on Coffee Packaging in a Supermarket PERSPECTIVE floor: BWT water+more is making its Bringing together recent work on the A Sixth Era of Coffee? Specialty and Sustainability in Room 2 “ROC’d” water available to all exhibitors Historical and Anthropological Perspective history and anthropology of coffee at the Berlin exhibition centre free of The Origin of Origins: Ethiopia’s Wild Forest Coffee Room 3 in the context of a discussion about charge and in unlimited quantity. It the role of specialty in rebalancing 11:15 – 12:15 Your Coffee Data is Business Intelligence – Use it to Room 1 means that coffee roasters, , Deliver Quality, Consistency, and Control Across Your the fundamentals of the market, and traders can present their products Business Professor Jonathan Morris and in unadulterated form, because there Negotiating Place and Taste: How Coffee Becomes Room 2 Sabine Parrish explore how continued is nothing in the water to interfere “Glocal” price volatility may be resolved in a Visitors attending World of Coffee 2019 magnesium technology. The complete with the flavor of the coffee. Instead, The SCA’s Price Crisis Response: How Did We Get Here Room3 sixth era as producer countries start will find an absolute highlight at BWT system features a high-performance the optimized water offers the best and How Can e Ensure It Doesn’t Happen Again? consuming their own coffee. water+more’s stand, located at D41 in membrane integrated into a typical possible conditions for the aromas to 12:30 – 13:30 Decoding the Journey of Coffee from Cherries to Cup Room 1 10:00-11:00, Lecture Room 2 (Hall 3). Hall 1: BWT bestaqua 14 ROC COFFEE, filter housing from BWT water+more, develop. Domestic Consumption of Specialty Coffee at Origin: Room 2 the world’s first and unique reverse a filter head with a conductivity sensor A Comparative Study LECTURE: DECODING THE osmosis system specially developed with an option for blending, as well How Can Coffee Smallholder Producer Organizations Room 3 JOURNEY OF COFFEE FROM for coffee-lovers. By coffee-lovers for as a control and pump unit. It allows Thrive as International Business? CHERRIES TO CUP coffee-lovers, in fact, because BWT annoying, unwanted substances to 13:45 – 14:45 Scaling Your Business for Success – How to Apply Rapid Room 1 How well do we really understand bestaqua 14 ROC COFFEE has been be removed with precision from the Growth Strategies to Your Business the impact of different post-harvest developed together with coffee artists raw water in order to subsequently Telling an Authentic Story of Coffee Through Room 2 processing approaches’ impact on from all around the world. “As coffee re-mineralize it with flavor-carrying Photo-Voice coffee quality? Learn more about experts par excellence, baristas know magnesium. The complex optimization Design Elements that Create a Brand to Connect to Room 3 an exciting study remediating the precisely what is truly essential for process produces the ideal coffee Consumers knowledge gap by characterizing in general and, in water, appreciated by coffee experts post-harvest coffee processing particular, for the water used,” explains because it allows coffee aromas to chains in different geographical BWT water+more managing director, develop unhindered. CUPPING ROOMS (HALL 2) locations with different coffee Dr. Frank Neuhausen. varieties. 12:30-13:30, Lecture Room 1 Using BWT bestaqua 14 ROC COFFEE (Hall 3). REVERSE OSMOSIS PLUS OPTIMAL makes it possible to achieve an Room 1 Room2 REMINERALISATION identical water quality with balanced 10:00 – 11:00 Coffee Quality Institute BERLIN WCC OFFICIAL mineralization for optimum coffee 11:30 – 12:30 CTS Coffee Trading Stehl GmbH CQT Coffees AFTERPARTY With their patented innovation, the results anywhere in the world. 13:00 – 14:00 Gollücke & Rothfos / Volcafe Portrait Country: Peru After three days of intense water optimizers are giving filter Standard mains water is transformed competition at the World of Coffee technology a contemporary upgrade. to contain all the qualities the Specialty show, it’s time to enjoy cocktails, BWT bestaqua 14 ROC COFFEE is a Coffee Association considers ideal for dancing, and music. Entry is free with skilful combination of ultramodern coffee preparation and has specified your WOC pass and photo ID, but it’s reverse osmosis with BWT’s successful as standard, regardless of the point first-come, first-served! 21:00-late, of use. The optimum ratio of calcium BRICKS (Mohrenstraße 30, 10117). All schedules were correct at the time of print; please check the World of Coffee app for updates. THE DAILY EDITION | SATURDAY, 8TH JUNE, 2019 5 For a full list of local community events, visit worldofcoffee.org/community-events. 2019’s Best New Products Showcasing Collaboration: Winners of the AWARDS GIVEN AT THE 2019 WORLD OF COFFEE IN BERLIN 2019 Berlin Design Lab

Each year, the Specialty Coffee Association’s Best New SPACES | CARROW COFFEE ROASTERS, BY CARROW Product Competition recognizes new products that COFFEE ROASTERS AND STEVEN BURKE represent quality and add value to the specialty coffee and tea industry. Eight different product categories are “The roaster looks out and the sheep look in.” Based on a evaluated using the “Best I.D.E.A.S.” criteria set out by the family farm in the west of Ireland, Carrow’s roastery is an SCA, with a winner declared in each category. The World of example of “collaborative and spontaneous architectural Coffee Berlin 2019 Best New Product Awards went to: design” that is functional, sustainable, and welcoming. Co- founders Paola and Andrew worked with their family and Stephen Burke, an experienced Irish forester and natural Nexus One by Aremde | P11/P13, Hall 3 woodworker, to build a structure from sustainable materials Commercial Coffee or Tea Preparation and Serving like fir, salvaged terracotta tiles, larch, and beeswax. Equipment

The Barista Pro, Model #SES878 by Sage | N9, Hall 3 VESSELS | CHAMPION’S SIGNATURE COLLECTION, BY Consumer Coffee or Tea Preparation and Serving Equipment BEN SUTTON X LOVERAMICS X PLAYSET COFFEE (Electrical) Based on a series of hand-thrown porcelain cups Cafflano Go-Brew (Portable Brewing Bottle) commissioned from London ceramicist Ben Sutton by 2017 by Beanscorp Co| J19, Hall 2 World Barista Champion Dale Harris, the Champion’s Consumer Coffee or Tea Preparation and Serving Equipment Signature Collection combines Ben’s elegant and tactile (Non-Electrical) aesthetic with Loveramic’s durable, consistent, and latte-art friendly features. The original designs were focused on Ben’s Coffee Tasting Cups TC1 by Espro | K4, Hall 2 skill with hand-thrown porcelain, using natural tones and Coffee Accessories textures through the use of glazed and unglazed areas to highlight the colors, quality, and multi-sensory impact of the Green Tea Concentrate by Monin | E16, Hall 1 drinks served within. Specialty Beverage Stand Alone

Pono 2019 by Savor Brands | L13/L15, Hall 2 Specialty Beverage Flavor Additive PACKAGING | SIMPLO, BY PLANETA DESIGN

Moon Brew by Lot Sixty One | Roaster Village 54, Hall 3 “We were inspired by the challenge of simplifying the Open Class complexity of coffee, while staying true to our brand and mission.” Together with Planeta Design, SIMPLo applied Syncfo 4 in 1 Universal Coffee Analyzer their bold, vibrant, and campaignable identity across a series by Krator Technology | B40, Hall 1 of packaging options that would stand out through daring Technology simplicity.

» This year, judges also awarded two honorable mentions: BRANDING | CAFÉ NAHUAL, BY GUSTAVO QUINTANA

Every detail of Café Nahual’s brand reflects and shares TOUCH 02 by Tone | C10, Hall 1 Mayan spirituality with those engaged by it, with all of the Commercial Coffee or Tea Preparation and Serving designs used in the brand approved by Mayan priests. There Equipment are a few ‘easter eggs’ that reflect the founding family of the brand, too! Flair Signature PRO – Black by Flair | J34, Hall 2 Consumer Coffee or Tea Preparation and Serving Equipment (Non-Electrical)

6 THE DAILY EDITION | SATURAY, 8TH JUNE, 2019 THE DAILY EDITION | SATURDAY, 8TH JUNE, 2019 7 BRINGING TASTE TO THE WORLD STAGE: CALLING ALL BOOK LOVERS! MEET CHLOE KING

Looking to expand your coffee book library? Make sure you stop by the SCA Store before you leave us in Berlin! This coffee, I actually dropped out of high For Chloe, the opportunity to travel year sees the largest-ever book selection available – from school and kept up with a few different with her work has kept her passionate research reports to bestsellers from coffee personalities, odd jobs. Such as Victoria’s Secret, a and excited about her industry. there’s something for everyone. Don’t believe us? Here’s a tattoo shop, and a health food store “Traveling and volunteering has kept quick snapshot of what’s on the shelves: until I inevitably found a small coffee me in coffee, 100%. If I had just stayed shop where I planted.” Recalling that in the coffee shops in my small town • Handbooks on coffee freshness, water quality, sensory time, she remembers, “being in a and never saw more of the industry science, and post-harvest technology perpetual state of fear for the future. and how other communities operated, • Reference guides on Ethiopian coffee varieties and Fear that nothing would open up for I’m not sure I would have stuck washed Arabica defects me and I would never find something I around. Seeing people lead events • Atlases and dictionaries of coffee from Kew Gardens, truly cared about doing. It’s funny how and lift up their communities inspired James Hoffmann, and Maxwell Colonna-Dashwood things work out that way.” me to do the same in mine.” Chloe • Stories, insights, and reflections from Sasa Sestic, Colin sees volunteering within the coffee Harmon, Jonathan Morris, Morten Scholer, Scott Rao, Her first coffee shop position was at a competitions circuit as an integral part and more local drive thru shop, where she heard of her career and how it has shaped her first stories of barista competitions. her approach to coffee as a whole. Don’t wait until the end of the show – they’re flying off the “I just remember thinking, ‘What is there “I choose to keep coming back to the shelves! to even compete with? That’s so silly!’” volunteer work because of a philosophy From there, Chloe began to attend I am trying to apply to the rest of my specialty barista classes at a not-so- life: if I have the tools, I’m going to use local Counter Culture training center, them. I am able to volunteer, therefore driven by a desire to be considered I will. If I have the ability to make this by the only local specialty shop for a whole operation work smoothly, and barista position. “Taking those classes decrease the stress for folks doing and gaining an understanding that important work, then I always will.” there was an industry I could actually MEET CLAYTON find a home in was such a turning On her days off from her busy schedule, point. After that, a roastery opened Chloe does attempt to relax best she Through his dedication to sustainable farming and quality processing at Ninho up in town and hired me. Through that can. “I limit consumption and D´Aguia, Clayton Barrossa has become one company I was able to attend Barista I stay at home! I’m the type of person of the most sought after producers in Brazil. SUSIE KEALY SHINES A LIGHT ON Camp and become certified through that requires solitude. I call my best ONE OF THE MANY VOLUNTEERS the Specialty Coffee Association and friend Melissa, water my plants, pet Our curated coffee subscription delivers WHO MAKE WORLD OF COFFEE eventually started instructing. I made my dogs and read a book. It’s a simple freshly roasted beans from quality producers like Clayton straight to your door. POSSIBLE. sure that volunteering at events was life.” At the time of the interview, Chloe

always at the top of my priority list.” was planning her route to Berlin and Each month we offer a special perk to If you’ve had the chance to be around was excited to get back onto the Cup our subscriber club. Sign up now and get the World Cup Tasters stage the past And she has: Chloe enjoys being heavily Tasters Stage once again. But what a chance to meet Clayton in June at our two years, you may have noticed Chloe involved on a local, national, and now are her plans other than her upcoming exclusive World of Coffee event in Berlin. King. The South Carolina native has international level. She’s taken part in travels? “Outside of that, I look to www.thebarn.de now managed both United States and many roles, from helping to organize focusing on the equipment tech portion World Cup Tasters competition set ups and run latte art throw downs, to of my job for a bit. It’s a vast world in earlier seasons, returning to take traveling thousands of miles to make that I’m trying to get more experience up the role again this year in Berlin. sure a competition stage runs as with and my goal in coffee is to Hailing from Myrtle Beach, Chloe now smoothly as possible. Among her become useful in as many ways that I works as an educator and technician at favorite specialty coffee community possibly can be.” in Charleston. memories was her time during the That is, when she is not volunteering. 2018 World Coffee Championships in She has volunteered at a wide range Belo Horizonte: “I would say traveling of both national and international to Brazil last November takes the cake, coffee events, including both United though. At that point, I had never left States Coffee Championships in 2018 the United States and I was constantly and 2019. Despite this, the seasoned pinching myself, thinking about what

stage manager has not always been 17 year old me would say about coffee Photo credit @georgiathome into specialty coffee. “Before I got into bringing me here.”

8 THE DAILY EDITION | SATURAY, 8TH JUNE, 2019 THE DAILY EDITION | SATURDAY, 8TH JUNE, 2019 9 Photobooth: Yesterday@WOC WORLD OF COFFEE MAP

10 THE DAILY EDITION | SATURAY, 8TH JUNE, 2019