Walden University ScholarWorks Walden Dissertations and Doctoral Studies Walden Dissertations and Doctoral Studies Collection 2018 Strategies for Used Car Dealership Owners to Sustain Business in a Competitive Environment Jude Thaddeus Suh Walden University Follow this and additional works at: https://scholarworks.waldenu.edu/dissertations Part of the Accounting Commons This Dissertation is brought to you for free and open access by the Walden Dissertations and Doctoral Studies Collection at ScholarWorks. It has been accepted for inclusion in Walden Dissertations and Doctoral Studies by an authorized administrator of ScholarWorks. For more information, please contact
[email protected]. Walden University College of Management and Technology This is to certify that the doctoral study by Jude T. Suh has been found to be complete and satisfactory in all respects, and that any and all revisions required by the review committee have been made. Review Committee Dr. Roger Mayer, Committee Chairperson, Doctor of Business Administration Faculty Dr. Deborah Nattress, Committee Member, Doctor of Business Administration Faculty Dr. Mohamad Hammoud, University Reviewer, Doctor of Business Administration Faculty Chief Academic Officer Eric Riedel, Ph.D. Walden University 2018 Abstract Strategies for Used Car Dealership Owners to Sustain Business in a Competitive Environment by Jude T. Suh MBA, New Mexico Highlands University, 2008 BS, University of Buea, 2001 Doctoral Study Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Business Administration Walden University October 2018 Abstract Small used car dealership ventures experience high business failures in the marketplace. Grounded in the resource-based view (RBV) theory, the purpose of this multiple case study was to explore strategies used car dealership owners and managers employ to remain profitable and sustain operations for longer than 5 years.