A Guide for Dod Program Managers
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§ | 3 A GUIDE FOR DOD PROGRAM MANagERS 80 Percent of What Department of Defense Program Managers Need to Know to Run an Effective and Efficient Program by William T. Cooley and Brian C. Ruhm December 2014 PUBLISHED BY THE DEFENSE ACQUISITION UNIVERSITY PRESS FORT BELVOIR, VIRGINIA § Preface | 4 PREFACE The first responsibility of the key leaders in the acquisition workforce is to think. —Frank Kendall1 Under Secretary of Defense for Acquisition, Technology, and Logistics Please read this first. We say this because we want readers to un- derstand why we wrote this book, for whom we wrote it, and what we ac- knowledge as the limitations of what we have to offer. We believe that success as a program manager (PM) begins with the way you think about the job. Toward that end, the goal of this book is to help calibrate your brain for program management duty. Entering into the right frame of mind to execute your responsibilities is not easy, but is vitally important. Even as experienced PMs, we wanted to find a “Program Management for Dummies2” book to check so that we did not overlook something obvious. To our surprise, the book didn’t exist.2 We believe even experienced PMs can benefit by “recalibrating” their think- ing. We hope the book before you will help you understand your role as a PM and successfully navigate the complex and dynamic environment of Department of Defense (DoD) acquisition. DoD acquisition management demands specialized skills and knowledge, which may find application in other program management environments but which are unique to the DoD acquisition system. Individuals assuming program management responsibility for the first time will be challenged to succeed if they lack a basic understanding of DoD program management principles, processes, and terminology. This book seeks to provide that foundation—a beginners’ guide and quick ref- erence to the foundation of good program management. This book reflects our belief that leadership matters and that effective PMs can significantly influence the likelihood that a program will succeed. Running almost any size program or project entails work- ing with a diverse program management team. It also entails collaborat- ing with other members of the DoD community—users and warfighters (customers, in traditional parlance), program advocates, members of the Service or Joint Staffs, industry representatives, and even members of Congress—whose goals and agendas may or may not align with your own. Whether in guiding your own program management team or seeking so- lutions with other members of the DoD community, the PM’s job requires active and decisive leadership to keep a program on track. You must fos- 1 Frank Kendall, “The Optimal Program Structure,” Defense AT&L 41, no. 4 (2012), pp. 2-3. 2 Project Management for Dummies by Stanley E. Portny is available, but it has limited applicability to the structured DoD program management environment. § Preface | 5 ter consensus and support among your staff to ensure program success. Leadership is essential and is discussed in detail among the “intangible” qualities of program management later in this book. The Defense Acquisition University (DAU), the Program Management Institute, and a variety of other organizations offer count- less training courses that go into more depth and detail than we offer in this book. Our own experience with these other training sources has been almost entirely positive, and we strongly encourage readers to pur- sue more in-depth training from these organizations. The purpose of this book is not to replace or subvert these training and education venues but rather to jump-start and supplement their offerings. We also know that people learn through a variety of ways and hope to provide an aid for those who learn by reading books or stories and those who have time on airplanes to read after reviewing the Sky-Mall catalog sitting in front of them. We have written the book with an eye toward an O-5- or O-6-level officer (or comparable civilian grade) about to take over a large weapon- system program, but we like to think that most of the ideas in this book are scalable. That is, the lessons and recommendations are nearly as use- ful for a junior company-grade officer or civilian responsible for a small program or subsystem as they are for a flag-level or general officer re- sponsible for a multibillion-dollar major defense acquisition program (MDAP) or major acquisition information system (MAIS). Although this book represents more than 45 years of collective experience in DoD acquisition and program management, it’s important to understand that it also reflects the unique perspective, experience, and opinions of its two primary authors. Because both authors come from an Air Force background, it reflects an Air Force perspective and, in some instances, Air Force-unique terminology. Although we have attempted to bring a Joint perspective and avoid a Service-specific lens, we acknowl- edge our bias. By and large we believe there are “right ways” and “wrong ways” to run a program. If a reader disagrees with some of our assertions, that’s a good thing. It affirms our belief that program management is a thoughtful discipline that does not lend itself to dogma, “cookie-cutter” solutions, or one-size-fits-all processes. This book was never intended to be a comprehensive “how to” guide or an exhaustive survey of program management topics. More than anything else, it represents a collection of lessons learned in the areas that we believe are critical to program success. This book is intended to provide a way to think about your role as PM and build a foundation of knowledge upon which you can better navigate the endlessly complex DoD acquisition and program management process. § Acknowledgments | 6 ACKNOWLEDGMENTS The ideas and lessons contained here are not entirely the au- thors’. We benefited greatly from the wisdom of numerous PMs and ac- quisition leaders within the Air Force, Army, Navy, and Marines, as well as among our defense industry partners. We are particularly indebted to the faculty and staff at DAU. Dr. Roy Wood, dean of the Defense Systems Management College (DSMC) supported this effort from the time he learned of it. He contributed a great deal to ensure the book was published by DAU Press and to the refinement of this book by asking his staff of acquisition experts to review the work, paying special attention to the areas of their expertise. John Krieger, Pat Barker, and Chuck Cochrane were particularly helpful. Mr. Krieger, a contracting expert, reviewed the book with the same attention to detail employed by top contracting officers in reviewing their contracts! Mr. Barker, an Earned Value Management (EVM) expert, ensured the most recent policies and best practices were presented. Mr. Cochrane, a vet- eran PM, provided a thorough review and greater clarity to our presenta- tion of this complex subject. We are also in debt to a number of people who reviewed the work for grammatical errors and clarity. Among these reviewers were Dr. Greg Spanjers, Dr. Joel Mozer, Bill Byrne, Dale Hite, and Dave Lewis. We also had Richard Durrett, a sportswriter for ESPN, review the work to lever- age his writing expertise and lack of acquisition knowledge, as we hope this book brings some clarity to acquisition beginners. Finally, we thank our spouses, Janet Cooley and Heather Ruhm, for their patience and support. As acquisition professionals actively en- gaged with programs, we have worked on this book with fits and starts at nights and on weekends over the past 5 years. Without our spouses’ encouragement and great patience, we would never have completed this work. Thank you, Janet and Heather! § TOC | 8 Table of Contents Introduction—11 Framework—12 Program Management—The Basics—14 Cost—15 Schedule—26 Performance—27 Risk—31 Section I: Tools of the Trade—36 Financial Management—37 Planning—Cost Estimating—39 Planning—The Color of Money—41 Planning—POM Submissions and Congressional Budget Exhibits—46 Congress—47 Execution Phase … You’re Already Late—54 Driving the Financial Bus—64 The Contract—65 Concerning Contract Types—70 Systems Engineering—79 Understanding Systems Engineering—79 Effective Systems-Engineering Processes—80 Risk Management—85 Configuration Management—“Do No Harm”—90 Data Management—A Very Short Note—95 Requirements Management —96 Other Tools and Practices—98 Battle Rhythm—98 EVM—103 External, Independent Reviews—116 § TOC | 9 Section II: Critical Artifacts—120 Acquisition Strategy—121 Acquisition Program Baseline—128 Breaches and Nunn-McCurdy—132 Integrated Master Plan and Integrated Master Schedule—135 Section III: Intangibles—140 Integrity—141 Definition I:Honesty—142 Definition II:Completeness—148 Definition III:Soundness—149 Leadership—151 Definition—152 Vision and Goals—155 Expectations and Responsibility—158 People—160 Personality—162 Collaboration and Compromise—164 Stakeholders—167 The Program Office—The Buck Stops Here—174 Good Fences Make Good Neighbors—175 Final Thought—What Does a PM Do?—180 Represent the Program—181 Organize for Success—182 Take Care of the People (Not Just the Program)—183 So What Does the PM Do Again?—184 Appendix—185 A Note About Checklists and a Few That Might Be Useful—185 Useful Quotes for Program Managers—193 About the Authors—196 § Introduction | 11 IntrodUction Program management is the toughest noncombat job in the military —Anonymous Congratulations on joining the team of PMs in the government. Whether you are a PM for a large program attracting high interest from Congress or a small government laboratory program,3 you are entrusted to efficiently and fairly spend our country’s treasure. As a PM, you must always keep in mind that by law you are responsible for the program— period.4 Its legal execution, cost to the taxpayers, and capability delivered to the warfighter are your responsibility.