BRACEBRIDGE Town of Bracebridge Council Correspondence
To: Council Members Chief Administrative Officer, J. Sisson
Copy: Chief Librarian, C. Rodney Director of Culture & Recreation, L. 8roere Director of Development Services, K. Horrigan Director of Economic Development, C. Kelley Director of Public Works, Vacant Fire Chief, M. Medley Human Resources Assistant, S. Keast Treasurer, C. Wakefield
Media
From: Lori McDonald, Clerk
Date: August 8,2012
CIRCULATION:
Item # Description SECTION "A" - STAFF INFORMATION MEMOS: Memo from C. Kelley, Director of Economic Development, dated August 8, 2012, regarding Ai Update from Brand Leadership Team. Memo from C. Kelley, Director of Economic Development, dated August 8, 2012, regarding A2 Economic Development Project Updates. Memo from L. McDonald, Municipal Clerk, dated August 8, 2012, regarding Noise Exemption - A3 Bracebridge Fall Fair and Horse Show - September 14-16, 2012. Memo from L. McDonald, Municipal Clerk, dated August 8, 2012, regarding Deployment of A4 Defibrillator to the Oakley Square. Memo from A. Stacey, Director of Public Works (or designate), dated August 8, 2012, A5 regarding Temporary Road Closure - Bracebridge Fall Fair and Horse Show - September 15, 2012. SECTION "8" - GENERAL CORRESPONDENCE: Letter from John W. Klinck, Chair of the District of Muskoka, dated July 31, 2012, regarding B1 Divestment of the Ontario Northland Transportation Commission - Cancellation of Northlander Passenger Train Service. Communication from Ontario Good Roads Association, dated August 1, 2012 - The Weekly B2 Detour. Communication from the Association of Municipalities of Ontario (AMO), dated August 2,2012 B3 - Watch File. Invitation from Addictions Ontario and Addiction Outreach Muskoka Parry Sound, regarding B4 Addiction Recovery Breakfast Celebration - September 20, 2012. Communication from Susan Reid, Regional Manager of A Child's Voice Foundation, regarding B5 Paige's Hit the Links for Locks Charity Golf Tournament - September 22, 2012. L1SIX12D MEMORANDUM ~ Director of Economic Development BRACEBRIDGE The Heart 0{ Muskoka
TO: Mayor G. Smith and Members of Town Council
FROM: C. Kelley, Director of Economic Development
DATE: August 8, 2012
SUBJECT: UPDATE FROM BRAND LEADERSHIP TEAM
Further to the presentation at General Committee on April 1ih from the Bracebridge Brand Leadership Team (BLT) that provided Council members with a general overview of the brand, this memo has been prepared to update Council on the various activities of the group.
Members
As members of Council will recall, the Brand Leadership includes representatives from the community's two business organizations (i.e. Chamber of Commerce and BIA) along with business representatives from the three (3) pillars of the brand - arts, culinary and Muskoka lifestyle as follows:
• Jodi Chapman-Good, Silver Bridge Gallery;
• Allison Dawes, Ecclestone Cycle & Swim;
• Elene Freer, Muskoka Arts & Crafts Inc.;
• David Friesen, Riverwalk Restaurant;
• Mark Hvasti, The Cottage Winery;
• Beth Kelly, Creative Cook (BIA Representative);
• Melloney McNabb, Simply Cottage & the Muskoka Foundry;
• Don Skinner, Skinner Signature Properties Inc.; and
• Larry Stroud, Korverge Inc. (Chamber of Commerce Representative).
The Town of Bracebridge representatives serving on the Brand Leadership Team are:
• Graydon Smith, Mayor
• Lori-Lynn Giaschi-Pacini, Councillor and District Councillor
• John Sisson, Chief Administrative Officer; and
• Cheryl Kelley, Director of Economic Development.
Meetings
The group have been meeting on a Monday morning every third week. The meetings generally take place between 9:00 a.m. and 11 :00 a.m. With the busy summer season the group has adjusted the meeting times to meet their schedules.
- 1 - rflXI2J\ MEMORANDUM ~ Director of Economic Development BRACEBRlDGE The Heart of Muskoka
Staff involvement
In addition to Town representatives on the Brand Leadership Team, staff in the Economic Development Department have been providing support to the team in the form of agenda and minute development and meeting facilitation. Additionally, the Director of Economic Development has also assisted with communications and grant writing.
Activities - Communications
The primary focus of the BL T in the initial stages has been to promote awareness of the Brand in the community. Since early March, a number of presentations have been made to various groups including:
e Chamber of Commerce Board of Directors;
.. BIA Members' Meeting;
.. Rotary Club of Bracebridge;
.. Chamber of Commerce Members' Meeting;
• Rotary Club of Bracebridge-Muskoka Lakes; • Lion's Club; • Save Santa Committee; and • Savour Muskoka Board of Directors.
The BL T is also scheduled to do presentations in the coming months to the Probus Club of Central Muskoka and the Probus Club of Bracebridge. It is expected that dates will be arranged this fall for presentations to Bracebridge's Economic Development Advisory Committee, Town of Bracebridge staff, and staff at Muskoka Brewery.
The BL T hopes to meet with representatives of various tourism organizations including the Ministry of Tourism, Sport & Culture, Ontario Tourism Marketing Partnership, Explorer's Edge and Muskoka Tourism later in 2012 or early 2013.
If Members of Council are aware of any groups or organizations that would like to learn more about the Brand, please contact Jill Harris at the Town Office and she can make arrangements for information to be supplied or a presentation to be made through representatives from the BL T.
Activities - Community Assessment Issues
The BL T has been used as the "business community" advisors to help address a number of topics that have been identified through the community assessment process. Some of these topics include:
Topic Status
Blade/Perpendicular Signage This was recently approved at District Council policy
- 2· L1SIXI2r\ MEMORANDUM ~ Director of Economic Development BRACEBRlDGE Tile Heart of Muskoka
Topic Status
Increasing the Curb Appeal in A draft "best practices" document has been reviewed by Town staff, Downtown Bracebridge District staff and the BIA Board of Management. A report to Council is expected in the Fall 2012.
Wayfinding System As noted the group has been used to provide feedback to the consultants. The System design will be forthcoming to Council for approval
Visitor Information Racks The Town and the BIA have purchased collectively 6 brochure racks. Members of the BL T assisted in the provision of the graphics for the racks. See Appendix "An
Patios The BL T has some specific ideas for patios and style for the Downtown Area. It is planned that the BL T will be providing input into the new Patio Policy being contemplated by the Development Services Department.
Activities - Brand Implementation
The BL T has been working with a document produced by Destination Development International as part of the results of the Brand Camp held in early March. The BL T has been reviewing the various recommendations and is in the process of setting up various working groups to manage implementation activities. A number of items are not able to be implemented by the BL T and those items will be discussed with the appropriate groups and organizations as required.
Below is a list of activities completed or in process at this time:
Action Item Comments Status
Finalization of the Brand Promise Has been reviewed and decision to keep Complete as originally developed at Brand Camp
Setup a regular meeting time Meeting every 3 weeks Complete
Setup the infrastructure to support Currently working through the legalities In-progress the Brand of becoming a non-profit entity that will be the central hub that will promote, market and sell the experiences
Design, print and post brand- A poster style has been created and In-progress awareness posters posters have been placed in municipal facilities and are planned for a number of privately-owned downtown locations.
Compile a list fundamental The tools include a Brand Style Guide, Complete marketing tools that will be photo and video library, etc. List is required to advertise and promote complete and is the subject of funding the brand / experiences. applications.
·3- rrs:r> Action Item Comments Status Apply for funding for 2012 and Various funders have been identified as In-progress 2013 activities potential supporters to assist in "seed" funds for the first couple of years of implementation. Developing a distinct name for the The BIA and the BL T working together Complete Downtown to solidify the area as brainstormed a number of potential a destination names that would be used to "re-brand" the downtown area as a distinct destination. This exercise did not create results that were exceptional and therefore it was a recommendation of the BL T that this not be pursued at this time. The BIA Board of Management agreed with the recommendation and will continue to market themselves as "Muskoka's Downtown". Creation of a "pilot" weekend in A subcommittee is working on a menu of In-progress the fall of 2012 to demonstrate experiences which will be promoted late the experiences that will be summer. offered that are Cottage Country The group has reached out to local centered - hands-on experiences accommodations in an effort to promote and the three pillars of the brand overnight stays in Bracebridge as part of that are arts, culinary and the pilot weekend. Muskoka Living As noted above, the BL T is working on a number of activities that are laying the foundation for the development of new tourism-based hands-on experiences. The BL T has begun working with other members of the business community to create the experiences to attract visitors to the community. The Team continues to be supported by the BIA and the Chamber of Commerce in addition to the support provided through Town staff and Council members who are part of the Team. Staff expect that the BL T will make a formal presentation and/or report to Council in the Fall of 2012 to provide a report on the "pilot" weekend and additional details on upcoming initiatives for 2013 and beyond. If you have any questions, please contact me at 705-645-5264 Extension 253. C. Kelley, Director of Economic Develop ent \ -4- MEMORANDUM Economic Development Department TO: Mayor G. Smith and Members of Town Council FROM: C. Kelley, Director of Economic Development DATE: August 8, 2012 SUBJECT: Economic Development Project Updates This is to provide you with updates to a variety of projects that were approved through motion 12-GC-074 on March 14, 2012. School of Performing Arts The Phase I Market Analysis Report was completed was completed by the consultants, Novita Interpares in February 2012. A copy of the report is attached as Appendix “A” to this memorandum for your reference. As noted in Staff Report ED002-12, the conclusions of the Phase I report included the following: 1. There are a number of professional–level and emerging working artists in Toronto and the GTA. The industry felt that there are enough professional development programs available in the Toronto area. The industry indicated that the classes largely get dominated by those that are “emerging” rather than working professionals. 2. Current programs for Arts Administration in Performing Arts are meeting the demands of the industry. 3. There are currently no major gaps or needs in performing arts learning opportunities that have a strong realistic participant level. 4. A potential market exists with seasonal visitors or recent retirees to the area or those that are looking for stimulating programming and optional activities. 5. A potential market exists for teenagers who visit cottages in the summer that would be looking for a workshop-type program that is more sophisticated than a summer camp. 6. Consultations with the several sources within the educational sector showed an interest in exploring the possibility of running a summer program in Bracebridge. 7. A summer program in Bracebridge would provide students with a unique location and pleasing setting in which to concentrate on their professional development. There are no other programs in similar settings in Ontario. 8. Given the lack of a current organizational or institutional partner in Bracebridge, a partnership model was recommended. Based on the results of the Phase I report, Council supported the Steering Committee’s advice to move forward with a modified Phase II Work Plan. The purpose of this memo is to provide Council with an update as to the status of the Phase II Work Plan. Below is an outline of the various steps of the project, the completed date and status. - 1 - MEMORANDUM Economic Development Department In April 2012, an “Exploration of Opportunity” letter was sent to department heads and/or deans of twelve (12) post-secondary institutions that have Performing Arts Programs (including Brock University, George Brown College, Humber College, Laurentian University, Redeemer College, Ryerson University, Sheridan College, University of Guelph, University of Ottawa, University of Toronto – Mississauga/Scarborough, University of Waterloo, University of Windsor). Their deadline to respond was May 31, 2012. In late May a teleconference was hosted with the Steering Committee and Consultants and the team was advised that four (4) institutions indicated interest in exploring a partnership for programming in Muskoka. In early June, a thank you letter was sent from the Director of Economic Development acknowledging all responses received and advising those interested that detailed information would be forwarded in the coming weeks. Since early June, the consultants have worked with each of the partners to determine what roles our team locally would play in a partnership with an outside institution if developing a School of Performing Arts / Performing Arts Programming here in Bracebridge. The local partners that have been consulted include Nipissing University, Georgian College, Bracebridge Arts Council and the Rotary Club of Bracebridge (i.e. Rotary Centre for Youth). The next step in the project involves the finalization of a formal Request for Information (RFI) from these prospective Program Partners that will gather details as follows: Statement of Program Partner’s goals for the program; Description of proposed program; Facility requirements; Role and contribution of Program Partner; Preliminary cost/revenue forecast; Multi-year commitment; Special conditions (if any); and Approvals process for Program Partner. It is expected that these RFI’s will be received in early September. The Steering Committee will then review the results and identify a preferred institution to finalize a formal program offering beginning in the Summer of 2013. A detailed report will be provided to Council in October concerning the results of this project and recommendations for moving forward. It is expected that the local partners will also enter a formal approval stage from each of their institutions at that time as well. Woodchester Villa The first phase of the project involved the development of a Vision, Goals and Options for the building and property. The Phase I report was circulated to Council in May 2017. - 2 - MEMORANDUM Economic Development Department The second phase included the development of a business plan and recommendations that will assist the Town in refining proposed future uses for the building and grounds. The Phase 2 Report is currently being finalized and this report along with a Staff Report is expected to be submitted to General Committee in September. Community Improvement Plan (CIP) As Council is aware, the Draft CIP was presented to Development Services Committee in July. On August 22, 2012 a slightly revised plan will be the subject of a Statutory Public Meeting. It is hoped that any changes to the plan can be incorporated quickly to enable the adoption of the plan by Council in September. Wayfinding System Plan The consultant working on this project did a site visit over a 3-day period in early May. Since that time, we have been working with them using an interactive mapping tool that outlines locations of signs, messages on signs, types of signs, etc. Using the Brand Leadership Team as a feedback group, we have reviewed possible designs and provided feedback to the Consultant. It is expected that a report will be forthcoming to General Committee in August/September that outlines a recommended Wayfinding System for Bracebridge. This will include a detailed overview of the system including vehicular guide signs, pedestrian signs and accessories such as directories or visitor kiosks. Once the design has been finalized and approved, the Consultants will prepare detailed sign specifications and draft request for proposal documents for our use. Brand Redevelopment A separate up-date memorandum has been prepared to focus on the activities and actions of the Brand Leadership Team. If you have any questions, please contact me at 705-645-5264 Extension 253. C. Kelley, Director of Economic Development - 3 - MEMORANDUM Economic Development Department APPENDIX “A” Phase I Market Analysis Report - February 2012 - 4 - Prepared by: [email protected] Novita Interpares Limited www.consultnovita.ca 1110 Yonge Street, Suite 200 T: 416-766-0403 Toronto ON M4W 2L6 F: 416-766-0619 Submitted to: Arts, Culture and Theatres Division Feasibility Study for a School of of the Department of Community Performing Arts Services City of Brampton FOR THE TOWN OF BRACEBRIDGE 2 Wellington Street West ECONOMIC DEVELOPMENT DEPARTMENT Brampton, ON L6Y 4R2 PART ONE REPORT: MARKET ANALYSIS Submitted: February 10, 2012 Muskoka School of Performing Arts Feasibility Study - Part One Report February 10 2012 Steering Committee School of Performing Arts Feasibility Study Town of Bracebridge Part One Report These pages contain our findings regarding the market potential for a School of Performing Arts in Bracebridge. Following the discussions we had with you on January 9, during which time you further defined the concept of a “performing arts school” in Bracebridge, we have developed your preferred model and assessed its prospects in relation to the potential demand within the field of performing arts education and training. We look forward to discussing our findings with you on February 13th. Yours sincerely, NOVITA INTERPARES LIMITED PAGE ii of ii TABLE OF CONTENTS Labour Market Environment Labour Market Demand Competitive Environment Target Markets for Proposed Model Facility Requirements Faculty Requirements Program Structure Program ModelCapacity Program ModelOutline Program to Designed Fit ExistingFacilities Purpose oftheModel for Success:Design An Achievable Project Features oftheInitialProject Steering Committee’s Direction the ProgramDefining Bracebridgefor Facility Requirements for Full Program Curriculum for Full Program Recommendation Conclusions Findings Methodology ofthe Description Work Framework for theStudy INTRODUCTION MARKET FOR PROPOSED MODEL PROGRAM MODEL BRACEBRIDGE IN CONSTRAINTS & OPPORTUNITIES SCHOOL OF PERFORMING ARTS – FULL PROGRAM T able of C ontents 1 1 1 1 1 1 1 1 1 8 7 6 1 1 4 3 1 1 0 0 9 9 8 8 8 7 7 7 7 6 6 5 4 3 3 Challenges intheConsumer Market Competitive Advantage ofBracebridge asaLocation Opportunities intheProgram Model Opportunities inthePartnership Market Opportunities CHALLENGES AND OPPORTUNITIES APPENDIX Muskoka School of Performing Arts Feasibility Report One Study-Part Muskoka Arts ofPerforming School 1 1 1 1 1 1 9 8 8 8 8 8 Muskoka School of Performing Arts Feasibility Study - Part One Report 1 INTRODUCTION Framework for the Study Description of the Work Two Part Study The work on this first part of the study began on December 15 and culminated in a draft report (this present document), which This document is the first of two reports comprising a “Feasibility is being presented to the project Steering Committee on February Study for a School of Performing Arts” to be located within the 13, 2012. o du ct i on Town of Bracebridge in the District of Muskoka. The work leading up to this presentation consisted of a range of This first report addresses the market issues, while the second research and consultations. i nt r report will address the business plan issues, should the committee decide to proceed to Part Two. Review of documents and policy context, including: Based on Approved Concept • Economic Profile of the District of Muskoka The concept for a School of Performing Arts in Bracebridge had • Community Profile of the District of Muskoka been previously identified within the Town’s Community-based • Demographic Profile of the District of Muskoka Strategic Plan and its Community Adjustment Plan as both an • Community Profile of Bracebridge appropriate and desirable addition to the community’s asset base and destination appeal. • The Muskoka Assessment Project - Final Report • Town of Bracebridge - Convergence: Community The concept for a School of Performing Arts was also deemed Adjustment Plan to have potential for complementing and enhancing the existing educational and cultural providers in Bracebridge. • Town of Bracebridge - Convergence: Community-based Strategic Plan No Proponent Agency Research into the target market, local context, and competitive This study is being carried out under the aegis of the Town of environment, including: Bracebridge and is being supervised by a Steering Committee comprised of representatives from the Town, Nipissing University, • Environmental scan and inventory of competing Georgian College, the Bracebridge Arts Council, and community professional development programs in the GTA representatives. • Environmental scan and inventory of competing and There is, however, no specific agency or institution identified as complimentary education programs in Ontario (post- the developer or operator of a School of Performing Arts. secondary level) • Environmental scan of local context, including local education providers, local performing arts providers, and local professional development programs • Analysis of trends in performing arts education and PAGE 1 of 19 Muskoka School of Performing Arts Feasibility Study - Part One Report 1 training • Ron McDonald – Georgian College, VP University • Analysis of competitive environment and supply of Partnership Program students for performing arts programs • Kim Russell-Brooks – Huntsville High School drama • Analysis of labour market demand and environment teacher • Diane Adamson – Muskoka Opera Festival o du ct i on Review and assessment of facilities, including: • Earl Sacrey – Gravenhurst High School drama teacher • Nipissing University Muskoka Campus Building • Jim Tomlinson – Music teacher, Bracebridge & Muskoka i nt r • Nipissing University Residence Lakes Secondary School • Georgian College Muskoka Campus Building • Tyler Morrison – Cottage Country Comedy Festival • Rene Caisse Theatre • Curt Dunlop – Muskoka Beer Festival • Bracebridge and Muskoka Lakes Secondary School Interviews Outstanding: Interviews and consultations with community leaders, • Peggy Shannon – Ryerson University Theatre Department education stakeholders, and industry professionals: • Jean Polak – Bracebridge Rotary Club • Diana Belshaw – Humber College Theatre Program, • Amy Bridle – HUB Productions Professional Actor • Elene Freer – Muskoka Arts & Crafts • Michael Rubinoff – Sheridan College Musical Theatre Program, Theatre Producer • Miranda Britton – Muskoka Arts & Crafts • John Bourgeois – Humber College Theatre Program, • John Oliver Peel – Muskoka Theatre Guild Professional Actor • Bob Berquist – Nipissing University • Mark Schoenberg – former head of Humber College • Sharon Rich – Nipissing University Theatre Program, Acting Coach • Robin Clipsham – Bracebridge High School drama teacher/ • Arden Ryshpan – CAEA (Canadian Actors’ Equity Prism Theatre Association) • Janet Copland – Head of Arts, Rosseau Lake College • Lucy White – PACT (Professional Association of Canadian • Jackie Mahon – St. Dominic’s Secondary School, Head of Theatres) Arts • Ferne Downey – ACTRA (Alliance of Canadian Cinema, Television and Radio Artists) • Bonnie Dewitt – Georgian College, Muskoka Campus Manager PAGE 2 of 19 Muskoka School of Performing Arts Feasibility Study - Part One Report 1 Methodology word drama and arts management. This concept was used during market testing in the industry. In general, the work in this report is based on finding a match between the preferences and capacities associated with starting Program Model for Bracebridge a new-venture School of Performing Arts in Bracebridge and Given the direction to focus on spoken word drama and arts demand for performing arts education and training that might be o du ct i on management, this report outlines one potential program model fulfilled in the Bracebridge context. for Bracebridge, which includes two streams: highly specialized A review of trends in performing arts education and training training in aspects of spoken word theatre, and skills development i nt r was conducted in order to understand what is currently being in arts management and administration. Within the acting provided in the market. stream, there would be a professional artist tier for working artists and a beginner-level tier for those hoping to move on to post- Findings secondary training. Full Program Description The program would run for six to eight weeks during July and August, and would be a residency program running 6 days per This report begins by identifying the entire range of curriculum week. Weekend workshops are also a possibility. programs that a fully-developed performing arts school might offer in theatre, music, and dance, and related subjects, in order to The majority of the program would be run out of the Nipissing understand the potential scope for a school of performing arts. University and Georgian College buildings on Wellington Street, with participants staying in the adjacent residence. Specific classes This report goes on to identify the types of specialized facilities would be held at the Rene Caisse Theatre as needed. that are typically required to support a fully-developed Supply of Programs on the Bracebridge Model performing arts school, in order to place the existing facilities available in Bracebridge into context. With respect to a program focused on core skills for spoken word Defining a Program for Bracebridge drama, this report finds that there is an abundance of high quality programs in core skills training available in the Toronto and GTA This report defines the size and format of the program as being market. driven by local capacity, including capacity to launch a new venture and capacity of existing local facilities. With respect to arts management, this report finds that there is an adequate supply of post-secondary training in arts management This report takes the position that a narrow focus for program and administration. It also finds that professional development content would be required for a successful launch, as it is a new training opportunities are poorly attended due to lack of time venture currently without an institutional sponsor. Following and/or money. discussions with the Steering Committee, it was determined that the preferred program content would have a focus on spoken There are no competing professional-level summer programs within 100kms. PAGE 3 of 19 Muskoka School of Performing Arts Feasibility Study - Part One Report 1 Demand for Programs on the Bracebridge Model Conclusions This report examines the student market and finds that, while This report comes to the following conclusions regarding the there is considerable demand at the entry level across Ontario, potential for starting a School of Performing Arts in Bracebridge: there is much less demand at the professional level. This report also identifies the challenges of developing the student market. Project Development o du ct i on There is not sufficient demand in the local market alone to Organizational capacity needs to be created and partnerships are support a new school of performing arts. Participants would required to develop the start-up program and to run it. i nt r need to be drawn from the entire southern Ontario market, and Facilities potentially beyond. The existing Georgian/Nipissing campus in conjunction with It is also necessary to differentiate between need, demand, the Rene Caisse Theatre and adjacent high school facilities in and desire. Many professional working artists, both actors and Bracebridge will support program start up for the proposed administrators, have a strong desire for professional development program focus. opportunities, and for emerging artists and administrators, there is also a strong need for specialized skills training. However, this A program with a small enrolment of about 50 students per does not often translate intodemand due to a lack of time and session is manageable in Bracebridge. financial resources to access the training. Curriculum Trends in Performing Arts Education In order to succeed as a start-up, a narrow curriculum focus is Current trends in performing arts education include a focus on required. skills development for film, television, and digital media; a shift towards actor-created content and training to support new work High quality program instruction and nationally or development; a renewed focus on well-rounded artists who are internationally-known instructors is required to make the skilled in acting, playwriting, directing, producing, and other program attractive and sustainable. aspects of theatre; and programs which focus on a specific skill Fixed Format/Changeable Content set rather than a broad range of skills, such as musical theatre, comedy, acting for film and TV, and new play development. The proposed format for Bracebridge (a summer residency program with about 50 students per session) is a relatively fixed framework that is defined by the existing facilities and requires no capital investment. However, the content of the program (spoken word theatre and arts administration) is changeable. PAGE 4 of 19 Muskoka School of Performing Arts Feasibility Study - Part One Report 1 ‘Consumer’ Market for Proposed Curriculum In regard to both professionals and beginners, the market potential for the preferred program focus of spoken word theatre and arts management presents a challenge and it is risky proposition for a start-up venture. o du ct i on Partnership Market for Bracebridge i nt r On the other hand, there is potential interest among existing program providers to deliver programs in Bracebridge. A partnership model would provide the organizational capacity required to start-up and run a school of the performing arts as well as bring existing market demand to Bracebridge. Recommendation One of the strategic initiatives for Bracebridge is to develop a School of Performing Arts. Bracebridge is an attractive location which has available facilities. However, organizational capacity needs to be developed and the market for a start-up venture is soft. This report therefore recommends that Bracebridge pursue this strategic initiative through a program delivery partnership which would overcome the challenges of organizational capacity and market development. A program delivery partnership may require adjustment to the proposed program model focus on spoken word theatre and arts management. PAGE 5 of 19 Muskoka School of Performing Arts Feasibility Study - Part One Report 2 SCHOOL OF PERFORMING ARTS – FULL PROGRAM Curriculum for Full Program Facility Requirements for Full Program a m This study begins with a review of the full potential for a school of Facility Requirements for Performing Arts Education performing arts. o gr A fully developed school of performing arts would require a wide As Defined by Course Offerings range of facilities including: pr A fully-developed performing arts school would offer courses in: • Administration • Theatre Arts Performance • Faculty Facilities – offices and meeting space f u ll • Student Facilities – green room and meeting space - - • Theatre Arts Production • Dance • Academic Classrooms • Music • Large Instructional Rooms with suitable floor coverings a r ts and acoustics • Administration and Management • Medium Size Instructional Rooms with suitable floor (See Appendix A for full details) coverings and acoustics As Defined by Course Sessions • Small Instruction Rooms • Instructional Labs and Workshops with suitable floor A fully developed school of performing arts would offer courses coverings and acoustics in: • Presentation Facilities g p e r fo rmi n g • Fall/winter/spring semesters • Building Services of • Summer school (See Appendix B for full details) As Defined by Accreditation A fully developed school of performing arts would offer courses leading to: sc h ool • Degree • Diploma (with ability to transfer to degree) • Certification in a specialized area (e.g., dialects, music therapy, etc) • Master class/professional development • Exploratory and beginner opportunities PAGE 6 of 19 Muskoka School of Performing Arts Feasibility Study - Part One Report 3 OPPORTUNITIES & CONSTRAINTS IN BRACEBRIDGE e Defining the Program for Bracebridge • A program partner with an exceptional reputation and track record would be required to set a high program While a school of performing arts in Muskoka may become fully standard for live performance education ridg developed in the fullness of time, a new venture such as the one • Both Nipissing and Georgian would participate (roles to be proposed in this project needs to define its initial limits: determined) • What program content is the most desirable as a start? aceb • An organizational structure would be required to develop r • What is the right scale in the beginning? and administer the program b • The program should be more identified with Bracebridge n Steering Committee’s Direction i than Muskoka The study process began with a facilitated meeting through Design for Success: An Achievable Project nts i which the Steering Committee provided the Consultants with a their comments and directives to address these two key questions While the long-term aspirations for the School of Performing Arts r related to starting up the project in Bracebridge. include a broad range of program offerings in all performing arts Preferred Content disciplines, it was agreed by the Steering Committee that the best beginning for the School of Performing Arts would be a small In deliberations with the Steering Committee, the preferred high quality program which would be successful in its first years. const program themes for the School of Performing Arts were spoken & word theatre and arts administration. Achieving and maintaining success with a modest but high quality program in the early years would allow graduated program es i Preferred Scale expansion and development. Being too ambitious initially might t i put the longer-term prospects at risk. n The Steering Committee also made it clear that no new facilities u would be created and that the initial scale of the School of t Performing Arts would be related to the capacity of available r facilities in Bracebridge. o pp Features of the Initial Project o A number of features of the School of Performing Arts project were identified as preferences by the Steering Committee meeting: • The initial program would be offered in the summer • That the Nipissing/Georgian campus in Bracebridge was a potential site PAGE 7 of 19 Muskoka School of Performing Arts Feasibility Study - Part One Report 4 PROGRAM MODEL Purpose of the Model Wellington Street consisting of: The following model was developed following discussions with • Nipissing University instructional building the Steering Committee for the Muskoka School of Performing • Georgian College instructional building Arts project. • Nipissing University residence m m o d el a m The goal of these discussions was to refine the concept of a “school • Adjacent Rotary Centre Hall of performing arts” within the current Bracebridge context for the purpose of market testing. This campus of facilities may be augmented by the Rene Caisse o gr Theatre and the adjacent high school facilities, which includes The model has been developed for testing within the overall pr gyms and large classrooms. This site is located in the north end of marketing and business plan requirement that the proposed town in the Bracebridge and Muskoka Lakes Secondary School, school be located in Bracebridge, in the heart of Muskoka. and would present transportation challenges if regular use is required. Following the description of the proposed program model, this report assesses the marketability of the model, and provides recommendations on potential refinements to the concept. Program Model Outline Course Offerings Program Designed to Fit Existing Facilities The Steering Committee determined that the preferred initial Residency Required focus for the School of Performing Arts would be on spoken word theatre and administration. High quality programming that is delivered in a relatively short period of time is typically both intensive and collegial. The The program therefore was broken down into two streams: educational experience is enhanced when students work and live together. Indeed, it may not be practical for any student to live off • The first would be organized around specialized training in site. skills for spoken word theatre: voice, acting and movement The availability of the Nipissing University residence is therefore • The second will concentrate on arts administration and key to the proposed program. general management Available Facilities in Bracebridge Sessions: Timing and Duration The Steering Committee has made it clear that the School of The session will occur over a period of six to eight weeks in the Performing Arts should not require any new facilities to get months of July and August. started. Depending on the final curriculum designs, courses could be Current facilities in Bracebridge include a compact campus on offered in two, three or four week units. Courses would be PAGE 8 of 19 Muskoka School of Performing Arts Feasibility Study - Part One Report 4 “intensive” for working professionals and emerging professionals OPTION A and run six days per week. Weekend workshops may also be attractive offerings. SESSION ACTING STUDIO ARTS MANAGEMENT Prof. Develop. Audition Prep Accreditation Session One 36 students 14 students The goal will be to provide credits that are transferable to an (3 weeks) m m o d el a m accredited post-secondary institution, and/or provide certificates Session Two 36 students 14 students that are given by an accredited post-secondary institution. (3 weeks) o gr Based on preliminary discussions with Nipissing and Georgian Total Students in Program: 100 pr College representatives, there is potential interest in exploring this idea further. OPTION B SESSION ACTING STUDIO SESSION ARTS MANAGEMENT Program Model Capacity Prof. Develop. Audition Prep The School of Performing Arts will be a “residency” program with Session One 20 students 15 students Session One 15 students all attendees living on site. (4 weeks) (2 weeks) Session Two 15 students The capacity of the existing residence on the Nipissing campus (2 weeks) is 50 persons. The capacity of the program will therefore be 50 Session Two 15 students 20 students Session Three 15 students students. (2 weeks) (2 weeks) Total Students in Program: 115 Program Structure Given the room available at the Nipissing residence, approximately 50 students could be accommodated at any one time. Given the streams and sessions outlined above, this could result in a summer program in one of many possible scenarios, including the following: PAGE 9 of 19 Muskoka School of Performing Arts Feasibility Study - Part One Report 4 Faculty Requirements • 2 management classrooms Performing arts training programs require a very low student/ Assignment facility spaces for this program would include: teacher ratio, and multiple faculty members with highly specialized skills would be necessary to offer the high quality • 2 movement rooms with gym-type floor instruction required to draw participants. • 3 classroom-size rooms for acting assignments m m o d el a m Therefore, the program would need to be delivered by • 3 small rooms for voice assignments (low ambient noise, approximately: good acoustics) o gr • 6 Acting instructors A preliminary survey of the Georgian/Nipissing/Rotary buildings pr suggest that the facility needs for the School of Performing Arts • 3 Management instructors could be on this campus – assuming no conflicting demands from • 3 Administrative staff scheduling other activities during the subject period. In order to attract faculty with the level of prestige required to successfully market the program, proper accommodation and transportation would need to be part of any employment package as well as adequate compensation. Facility Requirements The majority of the facility requirements would be met on the Georgian/Nipissing/Rotary campus. Instructional facility requirements for this program would include: • Administration office (3 workstations) • Faculty lounge with flexible workstations • Student lounge/green room • 1 large movement room with gym-type floor • 1 acting studio (gym or dance-type floor, preferably no windows) • 1 voice studio (low ambient noise, good acoustics) PAGE 10 of 19 Muskoka School of Performing Arts Feasibility Study - Part One Report 5 MARKET FOR PROPOSED MODEL Target Markets for Proposed Model Competitive Environment Numbers of Registrants There are two main sources for supply of students: local feeder programs, and the Ontario-wide labour and education market. The proposed program capacity is 50 persons. Assuming 2 three- week sessions per season, the numbers of registrants would be: One of the most effective ways to assess the potential supply of students is to analyse the competitive offerings; a healthy Acting – 36 individuals x 2 sessions = 72 students competitive environment indicates a significant appetite for the Management – 14 individuals x 2 sessions = 28 students proffered programming. However, if the competitive environment d m o d el o p ose d is already saturated, there may be little room for additional On this basis, the market would need to produce 100 students per programs. year. Local Context Acting Stream r pr fo r There are limited local feeder programs. Bracebridge has an There are two target markets for the Acting stream: excellent drama program at the local public high school, which would produce a small number of potential students for the • Those beginning actors wishing to raise their skill levels entry-level program. In comparison, the high schools in both a rk et and/or those anticipating auditioning for National Theatre Gravenhurst and Huntsville have less rigorous drama programs, m School, Humber, George Brown, or similar programs and it has been noted that very few, if any, potential participants • Seasoned professionals who are looking for “master class” would be likely to come from either source. instruction As noted later on in this report, there is potential to draw from Management Stream the seasonal resident market, but given the challenges of getting cottagers “off the dock”, this would likely be a limited market as There are two target markets for the Management stream: well. In addition, while the younger demographic could easily • Those who wish to work as general managers or be accommodated in the entry-level program, the professional- administrators in a live performance company level program would not be suitable for interested recreational participants from the community. • Those who already work as general managers or administrators in a live performance company and wish to Competition for Entry-level Students further develop their skills Across Ontario, there are over 40 post-secondary acting, theatre and arts administration programs offered by private, college, and university providers. These programs range from 1-year certificates, to 2 or 3-year diplomas, to 3 or 4-year degrees. Their focus ranges from acting for film and television and musical PAGE 11 of 19 Muskoka School of Performing Arts Feasibility Study - Part One Report 5 theatre performance to conservatory acting programs and theatre performance. Of these, approximately half focus on community or arts and drama programs. amateur-level training while the other half specialize in training for emerging and experienced working professionals. All these programs are potential destinations for students of a Bracebridge School of Performing Arts preparatory program. Most offer weekly classes throughout the year and weekend Conversely, graduates of these programs who have gone on to workshops. Several summer intensive programs have also been professional careers are potential participants in any specialized identified: master classes that might be offered in Bracebridge. Institution Type of Program Location Notes Post-Secondary Performing Arts Training Programs d m o d el o p ose d The Theatre Clowning Intensive Toronto 4 weeks No accom. Resource (professional level) There are 36 post-secondary acting and theatre programs in Centre Ontario. These include conservatory acting programs and liberal The Actor’s Summer Hart House, 2011 No accom. arts degree programs: Tutorial Conservatory Toronto r pr fo r Program • 11 University liberal arts-based theatre/drama programs (professional level) (no audition) Equity Summer Voice Second City TBA No accom. • 7 University conservatory acting programs (audition Showcase Intensive Training a rk et Theatre (professional level) Centre, required) Toronto m • 13 College acting programs (for theatre and film – audition Humber Summer Intensives Toronto 1 and No accom. required) School of (journeyman level) 2 week Performing courses • 5 Private full-time acting training programs Arts The New Summer Intensive Toronto 2 classes No accom. Note: Excludes opera, music and dance performance programs and School of (journeyman level) per theatre production (technical theatre) programs Drama week Theatre Summer Intensive Waterloo One Accom. Please Appendix C for Environmental Scan of Competitive Post- Ontario (amateur level) week and meals Secondary Programs included Competition for Master Class Students Centre for Summer Intensive Peterborough Three Accom. Indigenous (journeyman level) week included Professional Development Programs Theatre course In Toronto alone, there are at least 35 different schools or private Please see Appendix D: Environmental Scan of Competitive coaches offering professional development courses in acting and Professional Development Programs PAGE 12 of 19 Muskoka School of Performing Arts Feasibility Study - Part One Report 5 Competition for Arts Management Students Some of the unsuccessful applicants will go on to non-audition- based theatre studies programs, some will try again the following Post-Secondary Arts Administration Programs year, and some will take non-accredited training programs. A Seven Ontario universities offer programs in arts administration, certain portion will also re-align their career choices and take cultural management, or arts and business: another career path. • 4 Bachelor of Arts programs with major, minor, However, despite the large potential target market, there are many specialization, or concentration options barriers and limitations that would prevent a significant portion of this target market from attending a summer intensive program. d m o d el o p ose d • 1 MBA program These include: • 1 Post-MBA Graduate Diploma • Inability to take time away from work (either acting or • 2 Certificates/Diplomas other) r pr fo r Note: Excludes Music Business Administration programs • Lack of funds to pay for residency-style program • Audition season is February – April, and acceptances are Labour Market Demand publicized by June, so a summer program comes too late, or far too early, to be effective training solely for audition a rk et Demand by Individuals for Spaces in Post Secondary Programs purposes m Typically, audition-based acting and theatre programs are in high Demand by Individuals for Entry Level Performance Training demand. There are many entry-level training opportunities in Toronto and In a recent year, there were 600 auditions at one Toronto-area the GTA. As outlined in the previous section on the competitive college with just 34 students accepted, for an acceptance rate of 1 environment, there are numerous post-secondary options for less than 6%. The same college’s 1-year performing arts program, entry-level performing arts training in the GTA (not to mention which does not require an audition, had about 50-60 students the options outside of southern Ontario). enrolled in an average year. There are many more applicants than places in post-secondary Another Toronto area college had an acceptance rate of 20% for 2 audition-based performing arts training programs, indicating a one program and 9% for another . (The number of applications in high demand. However, as noted above, there are limited direct each case would have been higher than the number auditioned). employment opportunities following graduation, and producing These numbers clearly demonstrate that there is a large market of additional graduates for an over-saturated industry may not be interested students relative to the number of positions available in desired. conservatory acting programs. 1 George Brown Theatre School, 2009 figures. 2 Humber College, Acting for Film and Television and Theatre Performance programs, respectively, 2009 figures. PAGE 13 of 19 Muskoka School of Performing Arts Feasibility Study - Part One Report 5 Demand by Individuals for Master Class Training Demand by Hobbyist or Community Members There are a large number of professional-level and emerging One potential target market that could capture a slightly different working artists in Toronto and the GTA. Toronto has the largest range of participants is local residents and seasonal visitors/ number of professional theatre companies in Canada, and is one cottagers. of the largest film and television markets as well (comparable only to Vancouver). One potential market is recent retirees who move to Bracebridge and area for early retirement, and are looking for stimulating Industry representatives feel that there are enough professional programming and options for activities. These participants d m o d el o p ose d development courses, including programs like Equity Showcase would likely require and desire training at a different level than and Theatre Ontario, who provide professional development professional working artists. master classes and workshops. These programs struggle to fill their classes and often end up with more student-level and Another potential market is teenagers who visit cottages in the area. It is likely that some would be interested in a weekend r pr fo r emerging artists rather than working professionals. workshop-type program that is more sophisticated than a Industry Demand for Arts Administration “summer camp”. Industry representatives have indicated that while there is a need The risks associated with this market include the pressure to a rk et for professional development in general management and arts reduce standards and the level of fees which this market is m administration, there is very little real demand. Very few arts prepared to pay for what is essentially a recreational pursuit. administrators have the necessary financial resources to attend intensive courses, and given the year-round nature of running Gap Analysis performing arts organizations, taking several weeks away for There are currently no major gaps or needs in performing arts professional development is often not feasible. learning opportunities that also have a strong realistic participant Current professional development programs struggle to attract market. Needs do exist in areas such as arts management sufficient numbers to fill courses and workshops. For example, specialized skills training, and training for television, voice-over, the Banff Centre used to run a significant number of professional and digital media skills, but actual ability by artists to participate development courses for administrators, but these have been in training for these skills is limited. greatly reduced in recent years. In addition, PACT (Professional Association of Canadian Theatres) offers a range of professional Labour Market Environment development training options including webinars and on-site workshops, and approximately one-third of all on-site workshops As in all artistic pursuits (and many pursuits in other fields), the have to be cancelled due to low enrollment. simple truth is that not all those who train in performing arts will end up making a full-time career as performers. Competition in the industry is intense, and the realities of the industry may not meet personal expectations. PAGE 14 of 19 Muskoka School of Performing Arts Feasibility Study - Part One Report 5 There are related occupations for students who train in (It should be noted that there is an increasing trend toward cross- performing arts, including teaching and administrative or disciplinary involvement – some actors are also playwrights and managerial positions in the arts. There is continuing demand in dancers. The range of opportunities that performing artists pursue these areas. are not fully reflected in the categorizations that follow.) Furthermore, an education in performing arts teaches skills that Occupations in Performing Arts are highly transferable and marketable no matter where a student ends up following graduation. Skills such as self-confidence, self- There are a wide range of occupations in performance, technical/ expression, discipline, and speaking in public, come from this design and management/administrative or other aspects of d m o d el o p ose d type of training. The notion that a “show must go on” is a lesson performing arts. in collaboration toward deadlines which students can take into a Key performance related occupations in performing arts include: variety of employment contexts. • Actors and Comedians Performing Arts Industries and Occupations r pr fo r • Dancers Key questions for program development are: • Musicians and Singers • For which occupations are students being prepared through • Producers, Directors, Choreographers and Related a rk et the program? Occupations m • In which industries are students being prepared to work? • Announcers and Other Broadcasters While, as noted above, training in performing arts can provide • Other Performers (variety, circus, etc) a host of benefits applicable to a wide range of industries and occupations, there are core industries and professions which The live performing arts and motion picture industries would not students seek to enter after studying performing arts. exist without the technical and design workers who support the performing artists: Performing artists and their many potential employers are listed within the North American Industry Classification System • Film and Video Camera Operators (NAICS) which is used by Industry Canada. • Broadcast Technicians Performing arts occupations are also described in the National • Audio and Video Recording Technicians Occupation Code (NOC) lists. • Other Technical and Coordinating Occupations in Motion Pictures, Broadcasting and the Performing Arts Based on NAICS and NOC descriptors, this section outlines occupations and industries comprising the performing arts related • Support Occupations in Motion Pictures, Broadcasting and sectors in order to provide a baseline for examining the current the Performing Arts Vision for the program and how it relates to training gaps in the • Theatre, Fashion, Exhibit and other Creative Designers Atlantic region. PAGE 15 of 19 Muskoka School of Performing Arts Feasibility Study - Part One Report 5 A host of management, administrative and teaching positions • Radio and Television Broadcasting exist related to performing arts. There is a wide range of • Pay and Specialty Television additional opportunities such as in community development through the arts, which are less easily captured through the • Internet Publishing and Broadcasting, and Web Search standard occupation and industry codes but which are very much Portals areas of opportunity for graduates. • Advertising, Public Relations & Related Services Performing Arts Industries • Fine Arts Schools Employment in the Performing Arts d m o d el o p ose d Self-employed performers and writers for the screen or stage, and musical acts and groups are some of the main micro-industries in Caveats Related to Statistical Classifications performing arts. There are various ways to classify performing arts employment. Other industries include performing art companies or presenters; r pr fo r The cultural sector as a broad category is often referred to in television, video, film, and web-based media (including gaming) statistical models and census data; this sector includes the industries; and advertising industries. performing arts, but also includes other, very different sub-sectors Industries related to the performing arts include: such as advertising, broadcasting and written media. As a result, a rk et data on the cultural sector in general is not entirely representative of the performing arts sub-sector specifically. m • Independent Actors, Comedians and Performers • Independent Writers and Authors Furthermore, as noted at the outset, those who obtain training in • Musical Groups and Artists the performing arts can choose from employment options from a • Performing Arts Companies (including Theatre, Dinner variety of sectors, not just the performing arts. Theatre, Musical Theatre, Opera Companies, Dance Statistics about the performing arts will not tell the whole story Companies, and Other Performing Arts Companies) of employment options for the graduates of performing arts • Agents and Managers for Artists, Athletes, Entertainers and programs. Other Public Figures Performing Arts Employment in Canada • Live Theatres and Other Performing Arts Presenters with Facilities Approximately 3.5% of employed Canadians work in the cultural • Performing Arts Promoters (Presenters) (including sector; of these workers, about a quarter identify “artist” as their festivals) without Facilities primary occupation. This includes musicians and singers (24% of artists), dancers (5%) and actors/comedians (8%) as well as • Motion Picture, Video and Games Industries producers, directors and choreographers (16% of all artists.)1 • Software Publishers ACTRA (Association of Canadian Cinema, Television and • Sound Recording Industries PAGE 16 of 19 Muskoka School of Performing Arts Feasibility Study - Part One Report 5 Radio Artists) represents over 200,000 members nationally. The Canadian Actors’ Equity Association represents about 5,500 members in English Canada. (There is overlap in membership between the two associations.) A much higher percentage of performing artists are self-employed than those who are employed in the general workforce. This means that the majority of performing artists have to supplement their performing arts careers with other means of employment, d m o d el o p ose d often in the retail, hospitality, teaching or administrative sectors. There are many individuals whose success demonstrates it is possible to have a lucrative career in acting. Generally speaking r pr fo r however, performing artists have one of the lowest salary levels of all cultural workers, despite being highly educated relative to the total population. Not surprisingly therefore, performing artists receive one of the worst return-on-investment rates for their a rk et education: university-educated artists earn 53% less than workers 1 m with the same education level in the general workforce. This is more indicative of the under-valuing and under-funding of the performing arts in Canada than of the worthlessness of an arts education; however, it does serve as a cautionary tale for prospective students and graduates, and provides impetus to performing arts schools to provide comprehensive and broad- based education. 1 Hill Strategies, “A Statistical Profile of Artists in Canada Based on the 2006 Census,” February 2009. PAGE 17 of 19 Muskoka School of Performing Arts Feasibility Study - Part One Report 6 CHALLENGES AND OPPORTUNITIES Competitive Advantage of Bracebridge as a Location Opportunities in the Program Model es i t i A summer program in Bracebridge would provide students with Through the course of the consultation process, several other n a unique location and pleasing setting in which to concentrate on potential foci were identified for the program concept. These u their professional development. There are no other programs in include comedy performance and writing, musical theatre, theatre t similar settings in Ontario. for youth, and new play development. r o Challenges in the Consumer Market pp o In the course of preparing this report, the Consultants spoke at & length with seven industry representatives from both the labour force and the educational sectors. The general picture which es emerged is that: g • Working artists tend either to have little disposable income to spend on intensive professional development, or they have very little time allen h • Working artists have access to a large number of c competitive programs in Toronto • Students generally do not have money to attend both summer intensive programs and regular school programs Opportunities in the Partnership Market On the other hand, several sources from the educational sector showed interest in exploring the possibility of running a summer program in Bracebridge. Given the current lack of an organizational or institutional partner in Bracebridge interested in spearheading a new school of the performing arts, a partnership model is highly recommended. PAGE 18 of 19 Muskoka School of Performing Arts Feasibility Study - Part One Report A APPENDIX APPENDIX A: Performing Arts School Course Offerings APPENDIX B: Performing Arts School Instructional Spaces APPENDIX C: Environmental Scan of Post Secondary Performing Arts Education and Training in Ontario A PP EN DI X APPENDIX D: Environmental Scan of Professional Development Options in Toronto and the GTA APPENDIX E: Interview List and Notes PAGE 19 of 19 rTSJ> TO: Mayor G. Smith and Members of Council FROM: L. McDonald, Clerk COPY: Department Heads DATE: August 8, 201 2 SUBJECT: Noise Exemption -Bracebridge Fall Fair and Horse Show- September 14 - 16, 2012 DELEGATED AUTHORITY NOTICE NOISE EXEMPTION Upon th e authority granted to me under Motion 08-AF- 144, I hereby grant th e Bracebridge Agricultural Society an exemption to the Noise Control By-law on Friday, September 14, 2012, from 5:00 p.m. to 11 :00 p.m. , Saturday, September 15, 2012, from 9:00 a.m. to 11 :00 p.m. and Sunday, September 16, 2012, from 9:00 a.m. to 5:00 p.m. for the Bracebridge Fall Fair and Horse Show. Lori McDonald, Clerk - 1 - rKI5 TO: Mayor G. Smith and Members of Town Council FROM: L. McDonald, Municipal Clerk DATE: August 8, 2012 SUBJECT: Deployment of Defibrillator to the Oakley Village Square Each year, approximately 6,500 people in Ontario suffer from a cardiac arrest outside hospitals. Using an automated external defibrillator (AED) combined with CPR within the first few minutes can improve survival rates from five percent to 50 per cent or more. In an effort to ensure that the Oakley Village Square is equipped to respond to emergencies such as this, Councillor McMurray worked with the District to facilitate this AED deployment at no cost to the municipality. With access to this life-saving tool, this location as community facility, a reception centre identified in the Town's Emergency Plan and a voting location for both Federal and Provincial Elections will be a safer place for all users to gather and be active. Members of the Board of Management and other key-holders will fully trained on the operation of the unit. Similar to the other AED deployments within Town facilities, operating costs of approximately $325 will be applicable in the second year of operation and will be included in the draft 2013 budget as an additional expense. Please contact me at (705) 645-5264 Ext. 243 or [email protected] if you would like any additional information regarding this memorandum. Lori McDonald, Municipal Clerk - 1 - rTSD TO: Mayor G. Smith and Members of Council FROM: Director of Public Works (or designate) COPY: Department Heads DATE: August 8, 2012 SUBJECT: Temporary Road Closure - Bracebridge Fall Fair and Horse Show- September 15, 2012 DELEGATED AUTHORITY NOTICE TEMPORARY ROAD CLOSURE Upon the authority granted to me under Motion 08-AF-126, and By-law 2008-069, I hereby authorize the temporary closure of Monica Lane and Gray Road on Saturday, September 1~ , 2012, from 12:30 p.m. to \ 1 :00 p.m. for the Bracebridge Fall Fair and Horse Show - 1 - THE ISTRIG UN ICIPALITY OF USKOKA 70 PIN E STREET, BRACEBRIDG E, ONTARIO P1 L 1N 3 Telephon e (705) 645-22 31 Fax (705) 645-5319 1-800-461-4210 (705 area code) www.muskoka. on. ca Office of th e Di strict Chair July31 ,201 2 The Honourable Dalton McGuinty Premier of Ontario Room 281, Main Legislative Building, Queen's Park Toronto, ON M7A 1A1 Dear Premier McGuinty: Re : Divestment of the Ontario Northland Tran sportation Commission Cancellation of Northlander Passenger Train Service At Muskoka District Council's regular meeting of July 3D, 2012, the attached resolution was passed endorsing the Town of Huntsville's resolution regarding the Province's announcement to divest itself of the Ontario Northland Transportation Commission resulting in the cancellation of the Northlander passenger train service between Toronto and Cochrane. Muskoka reiterates its position that residents will be adversely affected if such a divestment were to occur as planned and strongly suggest that the Province reconsider its decision. If you require further information on the foregoing, please do not hesitate to contact the undersigned. yours~kJ Encl. cc: The Honourable Rick Bartolucci The Honourable Bob Chiarelli The Honourable Dwight Duncan The Honourable Tony Clement Mr. Norm Miller, MPP Mayors and Councils of the Township of Black River-Matheson, Town of Bracebridge, Town of Cobalt, Town of Cochrane, Town of Englehart, Town of Gravenhurst, Town of Huntsville, Town of Iroquois Falls, Town of Kirkland Lake, City of North Bay, Village of South River, Municipality of Temagami, City of Temiskaming Shores, Township of Ramara Association of Municipalities of Ontario (AMO) Federation of Northern Ontario Municipalities (FONOM) Mr. Paul Goulet, Ontario Northern Transportation Commission (ONTC) Administration Ms. Lucille Frith, President, Huntsville Train Station Society Managing Our Legac!j Together THE DISTRICT MUNICIPALITY OF MUSKOKA DISTRICT COUNCIL July 30, 2012 )d'O I[)O I Cl, Moved by Seconded by THAT Muskoka District Council support the attached Town of Huntsville Resolution No. 206-12 dated July 16, 2012 which urges the Province of Ontario to remain steadfast in their commitment to supporting efforts of Central and Northern Ontario communities and asks the Provincial government to re-commit to operate the Northlander passenger train service; AND THAT copies of this resolution be forwarded to the government agencies referenced in the Town of Huntsville resolution. Carried Defeated CERTIFIED TRUE COpy Dis i{);;y;it!hwn dt4 CLERK The District Municipality of Muskoka CORPORATION OF THE TOWN OF HUNTSVILLE Huntsville Town Council Date: :July 16, 2012 Seconded bV:------flt++-t-+-"t!.'-::::;_~ WHEREAS: The Provlndal Government recently announced t Is lvestlng itself of the Ontario Northland Transportation CommIssion resulting In the cancellation of the No hlander passenger traln service between Toronto and Cochranej st AND WMERE~"§: FOi the year endIng rr1arch 31 , 2012,40,552. passengers used this service! AND WHEREAS: The Northlander train servIce not only provides valuab!e economIc benefit to communities along the rail corrIdor by connecting northern resIdents by rail to southern Ontario activities1 as weI! as brInging residents of southern OntarIo and tourists around the world north to enjoy aur many tourism opportunities! but arso provides transportation for persons with disabilities; stUdents to and from college and university; and seniors who no longer are able to drlvei NOW THEREFORE BE IT RESOLVED THAT: The Town of Huntsvilte calls on the government of the Province of Ontario to remain steadfast in their commitment to supporting efforts of Central and Northern OntarIo communttles and asks the Provincial government to re-commlt to operate the Northlander passenger trarn servicej AND FURTHER THAT: Copies of th!s motion be sent to Premier Dalton McGuinty; the Honourable Rick Bartolucci (Minister of Northern Development and Mines)i the Honourable Bob Chiarelli (Mlnlster of Infrastructure and Minister of Transportation); the Honourable Dwfght Duncan (Minister of Finance)i the Honourable Tony Clement MP (Parry Sound-Muskoka), Nonn Miller MPP (Parry Sound-Muskoka)i the Township of Black River-Mathesonj the Town of Bracebridge; the Town of Cobalt; the Town of Cochrane; the Town of Englehart; the Town or Gravenhurst; the Town of Iroquois Falls~ the Town of Kirkland Lake; the City of North BaYi the Village of South RJver; the Municipality of Temagamii the City of Temlskaming Shoresi the Township of No.: 2. D W ~ J 2.- Washago; the AssocIation of Municipalities of OntarIo (AMO)i the Federation of Northern Ontario MunIdpalities (FONOM)i the OntarIo Northern Transportation COmmission, and the Dlstrrct Munldpallty of Muskoka. RECORDED VOTE DECLARATION OF CONFLICT OF INIEREst MEMBERS OF COUNCIL Yl:A NAY MEMBERS OF COUNCIL e£B§QN~!. HUSII'!ESS gt!lfLID.r:2!it:lI .QlH!l.R Councillor Aitchison Councillor Aitchison Councillor Coleman Coundl[or Coleman - COuncillor Davis Councillor Davis - Councmor Schumacher Councillor Schumacher Councillor Terziano Councillor Terzlano Councillor Thompson Coundllor Thompson Councillor Wlthev -- Coundllor Withey Councillor Zanetti CoundHor Zanetti Mayor Doughty -- Mayor Doughty TOTAL: - Carried: ____l~~L~-~ The Weekly Detour Page 1 of3 The Weekly Detour You are viewing a feed that contains frequently updated content. When you subscribe to a feed, it is added to the Common Feed List. Updated information from the feed is automatically downloaded to your computer and can be viewed in Internet Explorer and other programs. Learn more about feeds. Subscribe to this feed TransCanada ready to begin building Gulf Coast pipeline within weeks August 1, 2012, 10:09:21 AM TransCanada Corp. is poised to start building an oil pipeline to Texas refineries within weeks now that it has obtained all of the permits it needs to go ahead. The Calgary-based pipeline giant said it has obtained all three approvals required from the Army Corps of Engineers, and the way is now clear to begin construction on the $2.3 billion pipeline between Cushing, Okla., and the Gulf Coast. Final stretch of Trans-Canada Highway will be twinned August 1, 2012, 10:09:21 AM The Department of Transportation awarded a $6.8 million contract to twin the final two-lane stretch of the Trans-Canada Highway in New Brunswick. Grand Falls-based Restigouche Construction Co. Ltd. won the bid to complete the 2.7-kilometer stretch of highway between Edmundston, New Brunswick, and the Quebec border. Fixes to upgrade notorious highway that killed two Calgary dancers 22 years ago still awaiting funding August 1, 2012, 10:09:21 AM White-knuckled trips down one of the country's most dangerous roadways have been quelled by more than a decade of construction. But federal funding is still needed to finish upgrading the Trans-Canada Highway through the treacherous Kicking Horse Canyon. The coiling corridor includes "school bus corner," where two young Calgary dancers were killed in a crash July 25, 1990. As the collision's anniversary neared, project officials said more than $600 million is needed to fix the fatal stretch of highway. The QEW: 75 years and counting August 1, 2012, 10:09:21 AM This year marks the 75th anniversary of the completion of the Toronto-Hamilton section of Canada's first super highway, the Queen Elizabeth Way - or, to its millions of users, the QEW or the Queen E. From what was a 65- kilometer, two-lane, slab of concrete called the Middle Road (so named because it was between Highway 5 to the north and Highway 2) has grown an eight- and lO-lane expressway from Toronto to Buffalo, N.Y., with controlled accesses, high-occupancy vehicle lanes and two massive bridges spanning ship waterways. Improving efficiency in mixing technology http://www.multibriefs.com/briefs/ogra/ogra.xml 2012-08-01 The Weekly Detour Page 2 of3 August 1, 2012, 10:09:21 AM There are many strands to the latest developments in mixing technology for both concrete and asphalt, but they are united by the need to meet demand for more economical machines that are safe and intuitive to operate. The big news in terms of asphalt mixing technologies has been the development warm mix asphalt processes which allow producers of asphalt pavement material to lower the temperatures at which the material is mixed and laid. Two-thirds of properties purchased for Trans-Canada Highway reroute August 1, 2012, 10:09:21 AM Transportation officials on P.E.I. say they have purchased or have agreements to purchase about two-thirds of the 32 properties needed for a major realignment of the Trans-Canada Highway at Bonshaw, Prince Edward Island. There are still nine properties in the area where owners have not yet agreed to sell. Baby boomer retirement impact marginal for some trades August 1, 2012, 10:09:21 AM Labor shortages continue to exist across Canada, but they are sporadic and short-lived, according to the Certified General Accountants Association of Canada report entitled Labor Shortages in Skilled Trades - The Best Guestimate. The recently released report explores skilled labor shortages in five trades in five Canadian provinces - Alberta, Saskatchewan, Ontario, Quebec and Newfoundland and Labrador. Taking recycling to the street: Chicago recycles Michigan Ave August 1, 2012, 10:09:21 AM Faced with a tight budget and timeline to resurface storied Michigan Avenue, Chicago developed a new kind of pavement last year made with recycled car tires, asphalt roof shingles and reclaimed pavement from other streets. The new, recycled North Michigan Avenue so impressed the National Asphalt Pavement Association that it invented an annual award - the Environmental Leadership Award - to honor it. Road across Canada ends in Tofino on Vancouver Island August 1, 2012, 10:09:21 AM As a Mile Zero sign emphatically states in Victoria at the southern point of the island, the highway ends - or starts, depending on your point of view - in the B.C. capital. Tofino's sign is "patently wrong," says Calgary based Mark Ruthenberg, who runs a Trans-Canada Highway website and has researched the cross-country network extensively. Moroun spent $4.6 million to get bridge question on ballot August 1, 2012, 10:09:21 AM Ambassador Bridge owner Manuel Moroun's company so far has dumped $4.6 million into a campaign to require voter approval for a new bridge over the Detroit River. The group People Should Decide disclosed the amount that Moroun's Detroit International Bridge Company Holdings Inc. has contributed to the ballot http://www.multibriefs.comlbriefs/ogra/ogra.xml 2012-08-01 The Weekly Detour Page 3 of3 initiative campaign, according to a public finance report. Construction site offices on wheels August 1, 2012, 10:09:21 AM Modular construction site offices are typically built to be delivered on skids and remain on a project site for an extended period of time. A new breed of mobile offices on wheels is filling a sales and rental niche for construction supervisors, consultants and engineers who require more mobility. International equipment solutions acquires leading Canadian heavy attachment supplier August 1, 2012, 10:09:21 AM International Equipment Solutions, LLC has acquired, through an indirect, wholly owned subsidiary, CWS Industries Corp. This is the fourth acquisition by IES since its formation. Financial terms of the transaction were not disclosed. http://www.multibriefs.com/briefs/ogra/ogra.xml 2012-08-01 AMO Watch File - August 2,2012 Page 1 of2 AMO Watch File not displaying correctly? View the online version I Send to a friend Add [email protected] to your safe list Association of MUl1icipaliUes of Ontario Watch File August 2,2012 In This Issue - AMO website maintenance advisory. - The results are in: AMO's Municipal Infrastructure Asset Management and Priorities Survey. - AMO online registration system will be unavailable August 1-14. - AMO now has a year-round mobile app. - Collaborate. Innovate. Discover. Fall Symposium preview now available. - AMO Conference Program at a Glance now online. - Build on your leadership skills with Heads of Council Training. - Energy Planning Tool (EPT) proves popular. - OMKN showcases leading municipal practices at AMO Conference. - 2012 Wildlife Rabies Control Operations. - Career opportunity with the Municipal Property Assessment Corporation (MPAC). NOTE: Please be advised that AMO will be performing an upgrade to a new version of software on August 2nd starting at noon EDT and ending by August 4th at 4:00 PM EDT. During this time, you may experience an intermittent interruption when accessing the AMO website. Password protected areas of the site will be unavailable such as Municom, MIDAS, EMT, EPT and Gas Tax Reporting. Guest Column Executive Director Pat Vanini gives a snapshot of the results of AMO's recent Municipal Infrastructure Asset Management and Priorities Survey. Eye on AMO/LAS Events The AMO online registration system will be unavailable August 1-14th, inclusively, due to upgrades to our system. During this time, registrations will be accepted via fax or scanned pdf to email. To download event registration forms please visit the AMO website and click on Events & Training. Details on all upcoming AMO events can be found in this section. We apologize for the inconvenience and appreciate your patience during this transition time as we strive to enhance your online experience with AMO. Online registration will be available as of August 15th. Should you have any issues or questions regarding registration please contact AMO Events at [email protected] or at (416) 971-9856. AMOmobile is your Association in the palm of your hand. Designed with Members in mind the app is available now for download from the Android Marketplace, the Apple Store and Blackberry App World. Download today and get connected. The 2012 Counties, Regions and Single Tier Symposium brings exciting speakers and timely sessions that will encourage delegates to "Collaborate. Innovate. Discover." Sessions cover topics such as aging, the arts, immigration, diversity, social innovation and more. Download a PDF version of the AMO Conference program at a glance and start to build your conference experience. Register today for an interactive AMO Heads of Council training session designed to hone your existing leadership skills and help you develop new ones, in Ottawa - August 18, 2012. http://amo.informz.calAM O/archi ves/archi ve_226046.html 2012-08-02 AMO Watch File - August 2,2012 Page 2 of2 LAS Over 40 municipalities are now using our Energy Planning Tool (EPT) to help prepare reports and plans in compliance with Regulation 397/11 under the Green Energy Act. Ontario Municipal Knowledge Network (OMKN) Key Ontario municipal practices on Parks and Recreation Customer Satisfaction, the Ending of Social Housing Agreements and Municipal Succession Management Planning will be profiled at AMO Conference workshopslTrade Show. Municipal Wire* The Province of Ontario will begin its annual wildlife rabies control operations for 2012 on August 18, 2012. For further information visit the Rabies in Ontario website. Career Opportunities Municipal Relations Representative - Municipal Property Assessment Corporation (MPAC). Please submit your resume by August 13, 2012, quoting File No. MPAC-148-12, by clicking on the address [email protected] and attaching your resume. AboutAMO AMO is a non-profit organization representing almost all of Ontario's 444 municipal governments. AMO supports strong and effective municipal government in Ontario and promotes the value of municipal government as a vital and essential component of Ontario's and Canada's political system. Follow @AMOPolicy on Twitter! AMO Contacts AMO Watch File Team Conferences/Events Policy and Funding Programs LAS Local Authority Services Limited MEPCO Municipal Employer Pension Centre of Ontario OMKN Ontario Municipal Knowledge Network Media Inquiries Tel: 416.729.5425 Municipal Wire, Career/Employment and Council Resolution Distributions 'Disclaimer: The Association of Municipalities of Ontario (AMO) is unable to provide any warranty regarding the accuracy or completeness of third-party submissions. Distribution of these items does not imply an endorsement ofthe views, information or services mentioned. Association of Municipalities of Ontario ... '*. Please consider the environment 200 University Ave. Suite 801 ,Toronto ON Canada M5H 3C6 before printing this. iiJ"'l To unsubscribe, please click here 1J'f':"" ered By ';dnformz c___ ... ______~~~~,~~~"~.M ____ http://amo.informz.ca/AMO/archives/archive_ 226046.html 2012-08-02 Addiction Outreach Muskoka Parry SOl/lid AnnouncemenURelease for a Community Event: INVITATION Addictions Ontario in partnership with Addiction Outreach Muskoka Parry Sound invites you to attend the Addiction Recovery Breakfast Celebration: When: Thursday, September 20,2012 Where: Muskoka Grandview Resort 939 Highway 60 Huntsville, Ontario P1H 1Z4 Registration: 8:00 a.m. to 8:30 a.m. Time: 8:30 a.m. to 11 :00 a.m. Cost: $5.00 donation at the door The Breakfast will serve as the launch of the seventh annual lifelines to Healing Campaign. Our goal is to de-stigmatize addiction by educating the community to the fact that substance abuse is a health issue that requires treatment. Please join us in recognizing outstanding individuals in our community, and listening to our speakers' journeys of hope and inspiration. We look forward to seeing and hearing from you! Please RSVP by September 3, 2012 to Nicole or Katherine Addiction Outreach Muskoka Parry Sound 705-645-1311 ext 333 or email: [email protected] look us up at: www.aomps.com .. PAIGE'S HIT THE LINKS FOR LOCKS CHARITY GOLF TOURNAMENT September 22, 2012 - 1 pm tee off WINDERMERE GOLF & COUNTRY CLUB Fee: $150.00 per person or $100.00 per person with $500.00 in donations Includes 18 holes of golf, steak dinner, prizes Auction to follow For more information and to register please call Susan at 705-646-1629 or go to www.acvf.ca and download registration form