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Toni Bernal – Int. Get Ready for Take Off with Citrix & 1998: Mission Statement (small company, BIG idea!)

Make it Easy to use Any Device to get Securely Connected to Any Application or Information from Anywhere

Windows – UNIX – Java – Web – Wireless Ed Iacobucci

In this era of digital transformation

4 © 2018 Citrix | Confidential Digital Transformation

• Cloud-first, mobile-first • Modernized IT model • AI & IoT transforming business

…our world has changed

5 © 2018 Citrix | Confidential Customer Challenges & Opportunities

Intelligent Security & Compliance

Internet of Things

Mobility & Device Management Employee Productivity

Software-as-a Service Data & Artificial Intelligence

Modern Workplace & Teamwork Intelligent Cloud

6 © 2018 Citrix | Confidential Traditional IT Modern IT Single Device Multiple Devices Business Owned User and Business Owned Corporate Network & Legacy Apps Cloud Managed & SaaS Apps Manual Automated Reactive Proactive High-touch Self-service

7 © 2018 Citrix | Confidential The future has never felt more exciting, complex, or full of opportunity The way the world works is quickly changing As business changes and the workforce changes, expectations are changing even faster ExperienceLoved By & TrustedControl By& ProductivityUsers SecurityIT

11 © 2018 Citrix The advantage belongs to those who control complexity, empower their workforce, and give them the best tools

12 © 2018 Citrix | Confidential

Citrix Strategy Build the world’s best integrated technology services for secure delivery of apps and data – anytime, anywhere

We will be the leader in enabling secure digital workspaces that power the Future of Work

14 © 2016 Citrix | Confidential The preferred way to work: a unified experience

15 © 2018 Citrix | Confidential Case studies Citrix Innovation Award Winner 2018

solutions allow WAGO to scale quickly, maintain security, and remain agile as they keep up with the company’s international goals. • According to David Kreft, Head of the IT Service Center, “WAGO is in Minden, not Munich, not Berlin. We have to be attractive to new talent. • We have to make employees comfortable. With Citrix, we can provide a flexible workplace.” • WAGO also recognizes that as the world changes, customer behavior is rapidly changing too, so the technology has to change with it. • For WAGO, “the cloud is the future.”

Source: - https://www.youtube.com/watch?v=9gjzNLJIeF0 - https://www.citrix.de/customers/wago-de.html - https://mybusinessfuture.com/citrix-innovation-award-2018-wago-wird-aushaengeschild-der- mittelstaendischen-digitalisierung/

©1 201717 Citrix© 2018 | Citrix Confidential7 WAGO Kontakttechnik

Company Info Business Outcomes • German manufacturer of electrical connections and electronic • Single control layer for all Citrix solutions allows components for decentralized automation. third party application monitoring • Founded in 1951, 7500 people worldwide (2000 at HQ in • Ability to scale quickly and keep up with rapid Minden, Germany) M&A goals • $1.1 Billion US 2016 • Citrix Transition Cloud Service Model will bring the Workspace Suite environment step-by-step into the cloud, controlled and managed by Citrix Story Summary Cloud Services • Chose Citrix to keep legacy workloads on-premises while adding new upgrades and new customers into the Azure cloud Solutions • Concerned future on-premises datacenter refresh would be cost • Service prohibitive; current datacenter had no room for growth • Azure Cloud • Needed DR/BC plan that scaled for peak seasons rather than having hardware and sitting on the shelf Why Transition to Citrix Cloud Services for

Compare Citrix best value for your Modern Workplace Strategy 2020

NOVEMBER 20, 2018

© 2017 Citrix | Confidential Customer X start a project called „Modern Workplace 2020”.

As part of this project they want to set up a Environment based on Azure Swiss Cloud Services with Citrix Cloud Services and O365 including Skype. Mission & Goal . Flexible future Workplace, flexible operations & management tasks.

. Establishing the Azure Swiss Cloud Service Infrastructure (Hybrid Cloud Setup) incl. the Enterprise Modernization.

. Migrate existing on-premise workloads to MS Azure Swiss - RampUp Step1 mid. 2019 and consolidated on-premise local Datacenter.

. Implementing new applications directly to Azure and improving the governance, security and operational model.

20 © 2017 Citrix | Confidential Customer X considers to migrate existing on-premise workloads to MS Azure Swiss (Hybrid Cloud Setup) incl. the Enterprise modernization. Citrix Cloud Services are a perfect fit to that strategy:

. Accelerate processes and lower cost . More than one way to innovate in the Cloud . Cloud opens the door to new opportunity in a secure environment . Device-independent access to modern workplace . IT Budget (OPEX) and grow flexibility in delivering IT Services . Reducing IT Admin, increase speed to partner, consultants and market

21 © 2017 Citrix | Confidential CitrixCitrix CloudCloud ServicesServices

From Citrix Workspace to Discrete Services

Citrix Cloud services

Citrix Citrix Citrix Content Citrix Citrix Virtual Virtual Analytics Smart Workspace Endpoint Collaboration Networking Apps service Desktops service Tools service Management Service services service

Citrix Cloud Management Plane : Unified Operations, Administration and Management

SIMPLE FAST SECURE ADAPTABLE

22 © 2016 Citrix | Confidential The best integrated, cloud-based approach to building secure digital workspaces

Use a single management plane to Citrix Cloud deliver unified and reliable access Services to the apps, data and network your employees need.

23 © 2016 Citrix | Confidential Choice, Flexibility, Simplicity, And IT Control Intellectual Property wherever you want it to be

Management in the cloud

• Citrix Operates • Customer/Partner Manage services • Consistent user experience • Single, unified console/login • Service integration • Automatic updates

Your Data, You Intellectual Property Resource Location • Cloud/Customer/Partner Operates • Customer/Partner Manage • Compliance • Security Private Public Hybrid Hyper- Platforms Cloud Cloud Cloud converged • Data sovereignty • Choice of economics 24 © 2016 Citrix | Confidential Resource Location Virtual Apps And Desktops Benefits Deliver virtual apps and desktops on any device

• Management Layer operated by Citrix – Latest features – Sizing / Scalability – Security / Patching – Monitoring – Backup and Recovery – SQL licenses and HA setup • Support for multiple resource locations – Private cloud and / or public cloud – No vendor lock-in • LTSR and CR VDA support (in parallel)

25 © 2016 Citrix | Confidential TCO Analysis

3-yr Investment Summary On-prem Citrix Cloud Net Capital costs-CapEx $110'700 $0 Net Monthly costs-OpEx $50'760 $91'152 Net Operations $1'440'000 $1'170'000 Net on-prem compute infrastructure refresh project startup costs for Citr $6'400 $144'000 Net Annual Citrix Subscription Software $0 $631'000 Net Infrastructure support annual software(hv, MS, A/V,monitoring, back $66'545 $5'040 Net Annual Software Maintenance $533'164 $42'000 Additional monthly cost 1 $0 $0 Additional monthly cost 2 $0 $0 3 Year Total $2'207'569 $2'083'192 Savings vs Business as Usual $124'377 Number of users 2'205 2'205 Price per user / month / over 36 months $27.81 $26.24

Based on your inputs the break even will be after 20 months

26 © 2016 Citrix | Confidential What is Workspace Premium Plus

In general Workspace Premium Plus is licensed per User / Device

• Citrix Workspace Premium Plus includes the following services:  and Desktops Service (formerly XenApp and XenDesktop Service)  Citrix Hypervisor (formerly Citrix XenServer) license and product download - restricted to hosting associated desktops and apps.  Citrix Endpoint Management (formerly XenMobile Service)  Citrix Content Collaboration 0GB (formerly ShareFile Premium Service – 0 GB)  Citrix Access Control which includes  Citrix Gateway Service Standard  Citrix Secure Browser Service Standard  Cloud app control For the applicable services above, transitions and trade ups to  Web filtering Citrix Workspace Premium Plus also includes Hybrid Rights to  Citrix Analytics Advanced for Access Control facilitate an easier transition from on-premise systems to cloud  Citrix Analytics Advanced for Workspace services.  Eligible for user access via Workspace App

27 © 2018 Citrix | Confidential Citrix Cloud Hybrid Rights

Users can access BOTH Customer Managed Resources & Citrix Cloud Managed Resources through a single URL

Citrix Cloud Gateway Apps & Workspace Connector Standard Desktops Service On expansion or extension customers has Access Control Security Resources option to purchase hybrid rights for Virtual Apps & Desktops

StoreFront Citrix Virtual Citrix Apps & Apps and Gateway Desktops Desktops Controller 28 © 2018 Citrix | Confidential Additional Benefits

Citrix is pleased to provide Customer X a Cost Analysis for the Transition into Citrix Cloud. Besides the financial aspects there are further benefits:

 Flexibility - choose to deploy on any cloud or virtual infrastructure or hybrid environments  IT Staff Recognition / Business Focus - Moving Focus from Operations to Business Process / Service Management  Service Levels - Citrix "as Insurance"  Security - Citrix Cloud Services are designed and implemented with Security in mind; keep information for your apps, desktops and data under your control  More Use Cases - Easily add further Services such as Endpoint Management Service, Citrix Workspace, Citrix Analytics and Content Collaboration (some are only available as Service)  Customer Success Manager - Dedicated Resource that supports Cloud Journey  New Resource Locations / Hybrid Cloud - Adding Resources in new DCs / Public Cloud  Global Reach - Globally add further Data Centers  M&A - Integrate companies  Simplicity - implement a fully-integrated Citrix portfolio via a single-management plane to simplify Administration 29 © 2016 Citrix | Confidential Customer Success Manager Plan your cloud journey. We’ll show you the way. Join our expert-led cloud community to accelerate your journey to a secure digital workspace in the cloud. Welcome to Cloud Success. Available at no additional cost, the Cloud Success Personalized Success Plan aligned program is offered to all customers upon purchase of to measurable business outcomes a Citrix Cloud subscription. Development of a roadmap The program is designed to help you connect Citrix to drive end-user adoption Cloud services to business outcomes and accelerate the deployment, adoption – and ultimately the ROI – General guidance on the use of Citrix Cloud services of your cloud solution.

A dedicated Cloud Success Manager (CSM) will work Introductions to new services, with you to set and measure cloud goals, benchmark Included with your features, and use cases success against your peers, and accelerate end-user cloud subscription adoption with industry-proven strategies. Access to cloud community groups for peer interaction They will also help you understand and leverage the Citrix resources available to support your journey, Direct liaison with internal Citrix personally coordinating the product, engineering, subject matter experts and services expertise you may need along the way.

30 © 2016 Citrix | Confidential Governance Services Escalation Executive POC (CSM) (EA, SDM, Partner) (TRM, TAM) Customer X|Adoption Date – 10/29/18 CSM: Ross Montgomery EA: Sasa Petrovic TRM: Kiril Kiryazov Region: Germany SDM: Michael Palesch TAM: Sonja Karl ENG: Yi Ye Partner: NA Services: Justin Riek

Key Highlights: Customer background: Main usage is VA. VA&D : 1,054 users now onboard – 26.4% SF, NSG and RL all on prem. Endpoint Mgmt : 700 users now onboard Other Services – Endpoint Mgmt (onboarding) Path to Green : Customer very happy with progress to date. Roll out on hold for a coupe of weeks now due to internal schedules but will continue mid Nov

Month Aug 2018 Sept 2018 Oct 2018 Nov 2018 Dec 2018 Q1 2019

Week 6-10 13-17 20-24 27-31 3-7 10-14 17-21 24-28 1-5 8-12 15-9 22-26 29-2 5-9 12-16 19-23 26-30 3-7 10-14 17-21 24-28 Jan. Feb. March

Planned 1 2 4 5 6 Actual 1 2 3

Risks / Issues / Blockers Key Upcoming Milestones / Due Completed This Week Planned for Next Week # Status and Mitigation Deliverables Date

• VA&D – Additional Frankfurt users • Ongoing onboarding of both VA&D Case no. XXXX - Users unable to log off sessions. Mr.Muster and 1 Mobile migration completed 8/31 Complete onboard. 1054 users now onboard and Endpoint users support currently scheduling day / time for call to fix and close. • Endpoint onboarding progressing • VA&D expected to hit 1000 users Case no. XXXX (Endpoint) Related to the IOS 12 VPN issue that 2 VA&D Swiss & French users onboarding 9/4 Complete well. 700 users now. next week. was previously logged and closed. Customer engaged with • Endpoint – 700 users escalation team to resolve 3 VA&D Frankfurt onboarding 10/24 Complete

4 1000 Users 10/24 Complete

5 VA&D Benelux & Spain onboarding 11/30 Not started 6 VA&D and Endpoint - all other users Q1 In 2018 progress

On Track Improving 31Monitor© 2018 Citrix | Confidential Deteriorating Needs Attention Static The Citrix Trust Center provides the latest information on our approach to security, privacy, and compliance

Welcome to Citrix Trust Center The Trust Centre is designed to provide a central information hub for you, us Citrix customer Privacy policy Source: https://www.citrix.com/about/trust-center/

Solution architectures for the General • Executive / Procurement: Data Protection Regulation (GDPR) Core information about Citrix Cloud Services functionality; Data protection agreement

• Legal / Compliance: Privacy Shield and Citrix Analytics In-depth information about compliance and data governance contracts (e.g. our End User License Agreement, End User Services Agreement, Service Level Agreements, Citrix Trust Center Additional compliance and Security Exhibit, Data Processing Agreements etc); certification documentation

• Security: Service level agreement and Security functionality, documentation and Data processing agreement certifications.

32 © 2018 Citrix | Confidential Azure and Hybrid Cloud Mobile Integrating Microsoft 365 Azure-first solutions and Day Extends EMS/Intune into Citrix Workspace 1 support for Windows management to all solutions Server 2019 devices.

Citrix Desktop as a Service Workspace app SD-WAN End-to-end solution for Windows Instantly convert any device Preferred partner for Azure Virtual Desktops on Azure into a powerful business tool Virtual WAN with secure access to business Seamless integration & resources. support for Office 365 33 © 2018 Citrix | Confidential Microsoft 365 + Citrix Workspace

Any App Any Device

Any Location

Citrix Workspace Contextual Unified Experience Contextual Access Performance

Microsoft 365 Enterprise Office 365 Enterprise Enterprise Mobility+ Security Enterprise  Chat- centric workspace  Identity & Access  Advanced Endpoint Security  & Calendar Management  Designed For Modern IT  Voice, Video & Meetings  Managed Mobile Productivity  More Productive  Office applications/ co-  Information Protection  Powerful, Modern devices authoring  Identity Driven Security  Sites & Content Management  Analytics  Advanced Security & Compliance

34 © 2016 Citrix | Confidential Citrix Workspace Suite AND Workspace Premium

Starting in 2019, Microsoft will offer its hyperscale cloud services from data centers in the cantons of Zurich and Geneva, ensuring the physical storage of data in Switzerland. This means that Microsoft Azure, Office 365 and Dynamics 365 services data will be hosted and processed in Switzerland, a huge step forward in bringing Swiss SMEs and large companies to the cloud, including those from industries with very sensitive data.

35 © 2016 Citrix | Confidential Microsoft Cloud Services in Swiss Datacenters

Primo Amrein – Cloud Lead Switzerland Microsoft Cloud in Switzerland

Micros Confidential Swiss Set-up

• Swiss entity founded, full Microsoft ownership of infrastructure, local Operations staff hired, set-up ongoing • CH North & CH West are paired within Switzerland, data at-rest does not leave Switzerland • Region pairing enables geo-replication for data backup, disaster recovery as a plus • Based on the same trust principles as our global offerings • No impact to Switzerland from German cloud announcement Azure Timing and Pricing • Timing • Basic Azure IaaS (compute, storage, backup and networking) and some PaaS (Azure SQL DB, Cosmos DB, Cloud Services) to be launched in 2019 • Basic set of launch services will cover 70-80% of current Swiss Azure volume • Further services will be deployed in Switzerland step-by-step

• Pricing • Azure in Switzerland will be more expensive as e.g. Dublin or Amsterdam • Details to be announced by Msft Corp shortly before General Availability of the Swiss region Citrix Cloud Services An integrated Solution

40 © 2018 Citrix | Confidential Analytics Service

Application Virtual Apps and Content Delivery Desktops Service CEM Service Collaboration Management

Cloud Connectors ADM Agent Storage Zone Controller

Storage Active PKI Directory

S: ShareFile Mail / Web Drive Mapper Servers

Cache NetScaler Storefront VDA Gateway Session

41 © 2018 Citrix | Confidential Resource Location Everything you need—apps, files and 1 desktops—at your fingertips

43 © 2018 Citrix | Confidential Consistent user experience from 2 desktop to mobile device

44 © 2018 Citrix | Confidential Single Sign-On to any app—Windows, 3 web, mobile & SaaS

45 © 2018 Citrix | Confidential Enrolling a new device is as easy as 1-2-3 4

46 © 2018 Citrix | Confidential Personal device freedom with 5 IT security & control

47 © 2018 Citrix | Confidential Fast access to all your files 6

48 © 2018 Citrix | Confidential Instantly open files in a virtual app to 7 seamlessly transition between devices

49 © 2018 Citrix | Confidential Cast your Citrix Workspace to the nearest 8 display with Citrix workspace hub

50 © 2018 Citrix | Confidential Need an additional Citrix Workspace app or desktop? IT can 9 rapidly provision your new resource with ServiceNow

The development, release and timing of any features or functionality described for our products remains at our sole discretion and are subject to change without notice or consultation. The information provided is for 51 © 2018 Citrix | Confidentialinformational purposes only and is not a commitment, promise or legal obligation to deliver any material, code or functionality and should not be relied upon in making purchasing decisions or incorporated into any contract. Control over SaaS apps & content 10

52 © 2018 Citrix | Confidential Protect against risky web browsing 11

53 © 2018 Citrix | Confidential Protected by Citrix Analytics 12

54 © 2018 Citrix | Confidential

We give people the freedom and flexibility to change how work gets done.

On-premises apps & data

Cloud providers

SaaS & mobile apps

56 © 2018 Citrix Citrix Cloud – Fundament of Citrix Workspace

Access Analytics Application Content Endpoint Gateway Secure Smart Tools Virtual App Workspace Control Delivery Collaboration Management Browser Apps Firewall Environment Management and Management Desktops

Security Security, Application Secure data Enable SSO to Protect Improve Deliver Secure web Optimized controls performance Delivery access on subscribers SaaS, web corporate Citrix stack virtual applications resources, for SaaS and usage Management any device to use and VDI network efficiency on apps and accross your user and insights for Gateway corprate or apps from web premises desktop to hybrid cloud environment Internet on premises BYO devices based and in the any device deployments and profile and cloud attacks cloud management

Partner integration API and customization Identity andLibary access control Authentication Resource location and Citrix Cloud Connector Support and Notification

Citrix Cloud

57 © 2018 Citrix | Confidential Citrix Cloud benefits Why customers move

Faster on-boarding and deployment - as fast as two hours combined No upfront infrastructure costs Access to new features and bug fixes before on-premises Citrix handles server updates and monitoring providing 99.5% up-time and peace of mind Optimized for hybrid cloud • Storage • Mixed workloads No co-mingling of customer data through isolation with NetScaler Gateway and an isolated database server per customer OpEx. Pay and get value as you go

58 © 2016 Citrix | Confidential Choice, Flexibility: The Only Platform that Helps You Balance Hybrid Cloud Selection Criteria

Specific Infrastructure Needs Better performance and faster roll-outs based on specific application needs

Performance Needs Optimize Cost Eliminate Cloud Dependencies Select infrastructure based on financial Exit Reduce risk of cloud infrastructure with needs and resources available Economics different infrastructures vendors Strategy

Proximity to Data Migrate Between Clouds Improve user experience by locating Cloud Ability to manage multiple apps across applications as close to data sources Data Migration different clouds or infrastructure Gravity .

User Geo-locate Apps and Desktops near Users Comply with local data sovereignty, Locations compliance, and performance criteria

59 © 2016 Citrix | Confidential Virtual Apps And Desktops Benefits Deliver virtual apps and desktops on any device

• Management Layer operated by Citrix – Latest features – Sizing / Scalability – Security / Patching – Monitoring – Backup and Recovery – SQL licenses and HA setup • Support for multiple resource locations – Private cloud and / or public cloud – No vendor lock-in • LTSR and CR VDA support (in parallel)

60 © 2016 Citrix | Confidential Endpoint Management Benefits

• A rapidly evolving UEM platform supporting more Unified Endpoint device types Management • Automated instant access to new features and fixes every 3 weeks • Embracing of Office 365 with access to Microsoft EMS/Intune integration

61 © 2016 Citrix | Confidential Workspace Experience Benefits

• Unified End User Experience • Unified Access to Workspace / IT Resources • Integration of – Windows Apps and Desktops – Linux Apps and Desktops – (Internal and) external SaaS / Web Apps – Data / Files

62 © 2016 Citrix | Confidential Gateway Service Benefits

• As simple as on/off switch • No special Knowledge / Skill Set required • Optimal experience - and connector rendezvous • Automatic fail-over • 12 Points-of-Presence(pops) around the world and growing • Multi-cloud resiliency

63 © 2016 Citrix | Confidential Access Control Benefits

• Integration with Workspace App • SSO • Support for SaaS and web apps • Support for all device types and operating systems • Cloud app control provides security policies for SaaS • Web filtering allows IT control over user access to the Internet content

64 © 2016 Citrix | Confidential Content Collaboration

• Data Sharing • Data Synchronization • Integration with Virtual Apps and Desktops • Simplify Document Workflows • Integration with Workspace App • Single Pane of Glass for data accross different data stores (e.g. ShareFile native, CIFS, Sharepoint, OneDrive for Business, etc.)

65 © 2016 Citrix | Confidential Secure Browser Benefits

• Browser isolation – no harmful data to reach the corporate network • Reduce the attack surface for the corporate network • Disposable browser, session reset after use • Personal information not traced • Possible attack or compromise contained • Instant deployment – no configuration at end point • Runs in 3 locations

66 © 2016 Citrix | Confidential Citrix Analytics Benefits

• Easy Integration with other Cloud Services • Machine Learning and Artificial Intelligence • Engineered for hybrid architectures • Gain insights and prevention, not data • Rules – Trigger – Automatic Action

67 © 2016 Citrix | Confidential Benefits of Citrix Cloud Services

Virtual Apps and Desktops Service

Endpoint Management Service

Workspace App Experience

Gateway Service

Access Control

Content Collaboration

Secure Browser

Citrix Analytics

Only available as Service Ease of Management 68 © 2016 Citrix | Confidential 69 © 2016 Citrix | Confidential