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Publish Asia & Ifra Expo India 2009 CONVENTION PUBLISH ASIA & IFRA EXPO INDIA 2009 23-25 September 2009, Chennai, India COST CONTROL REVENUE GENERATION INNOVATION Creating Value in Challenging Times www.publishasia.com WAN-IFRA ASIA PACIFIC COMMITTEE PUBLISH ASIA & Chairman Pichai Chuensuksawadi IFRA EXPO INDIA 2009 Editor-In-Chief, The Post Publishing, Thailand 23-25 September 2009, Chennai, India Co-Chairman Thomas Jacob MD, APAC & Dy. CEO WAN-IFRA, Singapore COST CONTROL. REVENUE GENERATION. INNOVATION. Agung Adiprasetyo While uncertain economic times lead companies to concentrate on cost cutting and to CEO, Kompass Gramedia, Indonesia postpone major investments, fi rms who are effi ciently adapting their strategies and planning for an upturn will emerge ahead of the competition as the current crisis unwinds. Listening to Dai Yuqing innovative case studies, exchanging ideas, debating with colleagues from other markets will President, Guangzhou Daily, China decisively help newspaper executives to make the right decisions at the right time. Emilio Yap lll With the economic crisis in the background, Publish Asia, IFRA’s top Asian event for newspaper Executive VP-Advertising Manila Bulletin, Philippines publishers has been combined with the highly successful IFRA event in India to provide publishers in the region with the very best answers to these challenging times. The combined Kil Jeong-Woo event under the theme ‘Creating Value in Challenging Times’ will feature IFRA Expo India, Publisher, JoongAng IIbo Korea which in its second edition has become the second largest newspaper trade show in the world after the IFRA Expo in Europe. Keith Kam COO, Ming Pao, Hong Kong Kuok Hui Kwong WHO SHOULD ATTEND Exective Director, South China Morning Post, Hong Kong Publisher President, Chairman Patrick Daniel CEO, CIO, CFO Editor In Chief, Singapore Press Holdings, Singapore General Manager, Managing Director Editor In Chief, Managing Editor, Editor Rita Sim Head of Department, Manager, Senior Executive: Executive Director, Sin Chew, Malaysia - Technical - News Media - Pre-Press - Business Development Sandy Prieto - Production - Sales & Marketing President/CEO, Philippine Daily Inquirer, Philippines - Pressroom - Advertising - IT - Circulation Tan Sri Hashim Makaruddin Suppliers & service providers of news publishing Executive Chairman, Utusan, Malaysia William Adamopoulous Vice President/Managing EVENT WEBSITE Director, Asia Pacifi c Forbes, Singapore Visit www.publishasia.com for regular updates. You can download the hotel reservation forms and register on-line at the event website. ABOUT US The World Association of Newspapers and IFRA, the leading international associations for print and digital news publishing, have merged since 1 July 2009 into a new organisation, the World Association of Newspapers and News Publishers, WAN-IFRA. (www.wan-ifra.org) The combined new organisation will represent more than 18,000 publications, 15,000 online sites and over 3000 companies in more than 120 countries. WAN-IFRA Indian offi ce, based in Chennai and Asian offi ce, based in Singapore help to bring services such as trainings, events, consulting and publications closer to members in the region. EVENT ACTIVITIES WAN-IFRA SOUTH ASIA COMMITTEE 1. CEO Conference Meant for senior management executives, the event aims to cover topics that are current and Chairman relevant to Asian publishers. The conference will have expert speakers and case studies on best Kasturi Balaji practices from all over the world. Director, Kasturi & Sons, India 2. Circulation Conference Co-Chairman Magdoom Mohamed Meant for head of sales, circulation and marketing and their staff, this conference will focus Managing Director, on how newspapers can increase their reach and streamline their distribution processes both WAN-IFRA India, India in print (subscription and single copy sales) and online. Lakshmipathy Adimoolam Dinamalar, India 3. Production Conference Meant for technical and production directors, prepress and plant managers, who are tasked S. Balasubramanian Adityan with managing the publishing and printing operations. Executive Director, Malar Publications, India 4. CTO Conference Pawan Agarwal Meant for IT heads and systems managers, this conference aims to discuss the challenges of Director, Dainik Bhaskar, India CTOs of newspaper companies and to explore the trends and developments in the IT systems for news publishing companies. Ashish Bagga CEO, Living Media India, 5. Learning Workshops India One day learning workshops on specifi c topics will offer additional reasons to travel to Chennai. R D Bhatnagar Workshop topics include: CTO, Diligent Media Corp, • Transforming Print Journalist into Multimedia Journalist India • INCQC Tutorial Devendra V Darda CEO, Lokmat Newspapers, 6. Expo India Vendors of services and equipment to the media industry will show case the latest in Sandeep Gupta technological and services offerings. Executive President, Jagran Prakashan, India 7. Plant Visit Sanat Hazra Visit to ‘The Hindu’ printing plant in Chennai, India will be a unique opportunity to see the new Director – Technical Production, press and mailroom installation. Bennett Coleman & Co. Ltd, India George Jacob 8. Asia Media Awards Gala Dinner Director, Malayala The Gala Awards Dinner will be an opportunity to unwind. The winners of the prestigious Asia Manorama, India Media Awards that identifi es the best across Asia Pacifi c in Print, Design, Infographics and Special Sections, Photojournalism, Online Media and Cross Media will be presented at the gala M.V. Shreyams Kumar Director - Marketing & Electronic dinner during Publish Asia. Media, The Mathrubhumi, India Cyriac Mathew COO, Mid Day Multimedia, India T. Gautham Pai Executive Director, Manipal Media Network, India Abhijit Pawar Publisher, Sakaal Paper, India Dipankar Das Purkayastha Managing Director & CEO, ABP, India Venkatram Reddy, Chairman, Deccan Chronicle, India Sharad Saxena Executive Director, Operations & HR, HT Media, India Pk Sj Wij d CEO CONFERENCE Day 1: 23 September The CEO Conference is conceived for senior management executives and covers business issues that are current and relevant to Asian publishers. Keynote: Driving Value Creation in Newspaper Publishing Session 1: Media Outlook • Newspapers crisis in developed countries, lessons for Asian Publishers • Media outlook – what is the future of print? Perspectives from an advertising CEO Session 2: Innovating in Economic Downturn • Thinking Out of the Box. Value creation through partnerships • Innovating to Survive Day 2: 24 September Session 3: Increasing Revenue in Challenging Times • Managing your topline • Aggressive marketing through rewarding cards and ties with local business community • Monetising Online – what really works • Classifi ed Advertising Online – Threats and Opportunities • Boosting revenues through innovation in advertising sales: Case Study from Mid Day, India Session 4: Increasing Circulation Yields • Innovative business model of increasing circulation revenue • Effective pricing strategies for newspapers • Promotional strategies that work in a downturn Session 5: Audience Development • Attracting the young readers • Case Study: Designing your newspaper for circulation increase Day 3: 25 September Session 6: Optimising Production and Distribution • Newsprint prices: Trends and forecasts • Who prints the newspaper in future. How is the business model evolving? • Design of newspaper printing plant to optimise production • Mobile Publishing - Opportunity for Publishers • eReading Devices - Worldwide Trends Confi rmed speakers - Sam Balsara, Chairman & Managing Director, Madison World, India - Edward Baral, Group Marketing Manager, Fairfax Business Media, Australia - Carlo Campos, Second Vice President, Innovation International, Spain - Bhaskar Das, Executive President, Bennett, Coleman & Co. Ltd., India - Prof. Dr. Arved Huebler, Chemnitz University of Technology, Germany - Murugavel Janakiraman, CEO, Bharatmatrimony.com, India - Bharat Kapadia, Board Director, Lokmat Group, India - Garbis Kesisoglu, Media Consultant, Hurriyet, Turkey - Ilkka Kuusisto, Poyry Management Consultants, Singapore - Cyriac Mathew, COO, Mid Day Multimedia Ltd., India - Cheryl Newsom, Newspaper Consultant, InXcess Pty. Ltd., Australia O CONFERENCE - Stig Nordqvist, Group Director Emerging Digital Platforms and Business Development, WAN-IFRA, Germany - Henrik Palsson, Vice VP & Head of Consumer Lab APAC, Ericsson, Sweden E CIRCULATION CONFERENCE Day 1: 23 September Keynote: Driving Value Creation in Newspaper Publishing Session 1: Improving Newspaper Circulation Management • Why has circulation now become a major issue for publishers? Outsourcing circulation? • Dynamics of single copy sales: Does it work in a predominently subscription markets? • Streamlining distribution management – An Update from system vendors Day 2: 24 September Session 2: Monetising News Publishers Cross Media Reach • Boosting online reach: Tips and tricks about metrics and web analytics. Innovations in cross media audience measurement • Revolution in online circulation model: from free to pay for? Panel discussion Session 3: Managing Distribution • Distribution. Learning from FMCG industry • Reaching the younger audience Session 4: Increasing Circulation Yields • Innovative business model for increasing circulation revenue • Effective pricing strategies for newspapers • Promotional strategies that work in a downturn Session 5: Audience Development • Attracting the young readers • Case Study: Designing your newspaper for circulation
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