Limited-Service Restaurants
COMPLETE RANKINGS BY SUBSEGMENT (BLUE BOLDFACE: HIGHEST SCORE IN ATTRIBUTE CATEGORY)
OVERALL Asian/Noodles OVERALL LSR FOOD MENU LIKELY TO LIKELY TO CHAIN SCORE* RANK QUALITY VALUE CLEANLINESS SERVICE VARIETY REPUTATION ATMOSPHERE CRAVEABILITY RECOMMEND RETURN SARKU JAPAN 64.2 11 69.1 57.9 63.2 64.0 62.6 67.4 54.5 65.1 71.9 71.5 PEI WEI ASIAN DINER 61.1 30 69.0 50.0 67.6 57.9 54.7 66.2 51.8 55.5 68.0 62.5 NOODLES & COMPANY 59.1 44 70.0 45.3 67.4 62.3 55.7 59.4 48.0 53.0 62.4 54.5 PANDA EXPRESS 45.2 95 48.4 44.4 46.8 43.4 45.3 43.9 31.3 47.3 51.3 54.4
OVERALL Bakery/Cafe OVERALL LSR FOOD MENU LIKELY TO LIKELY TO CHAIN SCORE* RANK QUALITY VALUE CLEANLINESS SERVICE VARIETY REPUTATION ATMOSPHERE CRAVEABILITY RECOMMEND RETURN PANERA BREAD 62.9 18 79.7 38.6 68.5 60.0 61.8 74.5 58.9 51.3 67.0 67.0 CORNER BAKERY CAFE 61.2 29 76.2 41.7 72.7 53.1 58.1 61.8 58.4 52.1 66.3 62.2 EINSTEIN BROS. BAGELS 54.6 60 67.4 48.7 63.2 53.9 43.6 57.2 38.3 50.8 61.6 63.3 AU BON PAIN 52.5 69 66.9 39.6 63.6 48.3 50.1 56.5 45.3 41.3 53.6 52.4 BRUEGGER’S BAGELS 52.4 70 60.4 42.2 60.9 52.2 44.1 53.0 43.2 46.2 58.9 56.3 TIM HORTONS 46.7 92 46.8 42.8 59.2 49.7 35.2 55.9 29.7 41.4 54.3 57.0
OVERALL Beverage/Snack OVERALL LSR FOOD MENU LIKELY TO LIKELY TO CHAIN SCORE* RANK QUALITY VALUE CLEANLINESS SERVICE VARIETY REPUTATION ATMOSPHERE CRAVEABILITY RECOMMEND RETURN TROPICAL SMOOTHIE CAFÉ** 65.9 7 71.9 54.7 67.8 67.0 67.1 64.8 61.8 64.8 68.7 69.0 CARIBOU COFFEE** 62.9 17 67.6 40.0 67.2 66.4 51.2 72.0 67.8 60.8 67.9 69.0 KRISPY KREME DOUGHNUTS 62.5 21 73.1 50.9 60.4 60.1 43.6 73.0 48.4 76.2 77.2 68.2 PEET’S COFFEE & TEA 62.2 25 67.2 42.1 72.2 70.3 40.6 73.9 65.3 51.5 68.1 64.9 SMOOTHIE KING 62.1 26 69.3 53.7 66.2 57.5 61.2 61.8 54.9 62.0 66.3 63.7 JAMBA JUICE 60.0 39 72.7 33.4 66.8 65.5 55.6 67.2 47.7 58.1 67.7 64.3 MRS. FIELDS COOKIES 59.9 40 75.7 47.1 62.7 56.0 42.6 66.3 46.1 69.2 67.1 62.2 CINNABON 55.3 56 69.0 32.8 58.9 51.8 29.3 66.1 39.7 75.2 68.0 56.8 GREAT AMERICAN COOKIES** 54.4 61 66.9 31.8 57.5 56.5 47.2 55.5 41.6 57.1 66.6 61.7 STARBUCKS COFFEE 52.9 67 60.0 18.7 62.0 62.7 36.1 75.7 54.5 46.4 57.4 65.7 ORANGE JULIUS 48.4 84 62.0 39.8 49.0 43.5 32.3 50.2 34.2 58.4 60.1 53.6 AUNTIE ANNE’S 44.9 98 58.0 35.2 43.0 43.5 24.5 53.9 25.1 60.4 58.1 56.3 DUNKIN DONUTS 42.3 104 40.1 40.5 41.6 42.4 33.0 52.3 26.7 48.4 53.0 64.1
OVERALL Buffet/Steak OVERALL LSR FOOD MENU LIKELY TO LIKELY TO CHAIN SCORE* RANK QUALITY VALUE CLEANLINESS SERVICE VARIETY REPUTATION ATMOSPHERE CRAVEABILITY RECOMMEND RETURN SOUPLANTATION/ 61.0 31 69.9 64.1 65.6 45.9 57.8 63.0 41.2 61.5 74.0 68.9 SWEET TOMATOES SIZZLER 58.9 45 60.8 54.1 60.6 65.1 63.3 51.6 45.2 53.9 64.2 61.9 GOLDEN CORRAL 56.8 50 57.0 58.1 48.5 49.5 79.4 53.8 43.7 54.1 63.3 59.8 PONDEROSA STEAKHOUSE/ BONANZA STEAKHOUSE 56.5 52 53.1 56.5 57.7 61.0 58.4 51.9 49.2 49.0 62.6 57.0
RYAN’S 55.0 57 57.1 54.4 52.9 49.8 66.0 52.8 46.2 53.2 61.3 57.6 OLD COUNTRY BUFFET 49.9 78 44.6 59.2 47.3 45.3 68.9 42.1 36.7 44.1 59.0 52.5 HOMETOWN BUFFET** 48.9 83 42.1 54.1 46.4 45.4 63.3 43.6 34.1 45.7 58.8 58.3
*OVERALL SCORES ARE AN AVERAGE OF ATTRIBUTE SCORES, EXCEPT FOR LIKELY TO RETURN, AND ARE WEIGHTED BY ATTRIBUTE IMPORTANCE. ATTRIBUTE SCORES REFLECT THE PERCENT OF RESPONDENTS WHO SAID A CHAIN WAS “OUTSTANDING” OR “ABOVE AVERAGE” IN THAT AREA. LIKELY TO RETURN SCORES REFLECT THE PERCENT OF RE- SPONDENTS WHO SAID THEY “DEFINITELY” OR “PROBABLY” WILL VISIT A CHAIN AGAIN. **100-149 RESPONSES Limited-Service Restaurants
COMPLETE RANKINGS BY SUBSEGMENT (BLUE BOLDFACE: HIGHEST SCORE IN ATTRIBUTE CATEGORY)
OVERALL Chicken OVERALL LSR FOOD MENU LIKELY TO LIKELY TO CHAIN SCORE* RANK QUALITY VALUE CLEANLINESS SERVICE VARIETY REPUTATION ATMOSPHERE CRAVEABILITY RECOMMEND RETURN CHICK-FIL-A 67.2 5 80.5 49.4 72.3 75.7 46.7 77.4 54.8 65.7 76.4 71.6 RAISING CANE’S CHICKEN FINGERS** 62.6 20 81.3 48.9 67.3 68.5 28.4 70.7 57.2 58.0 78.2 74.2 ZAXBY’S 58.2 46 72.5 37.5 62.1 56.7 44.5 61.0 49.8 62.4 73.6 71.2 WINGSTOP 56.4 53 65.4 45.4 57.2 52.6 47.5 59.4 48.2 62.3 66.1 63.9 BOJANGLES’ FAMOUS 53.8 64 64.0 53.6 50.2 49.7 37.6 55.1 37.3 63.4 69.8 69.3 CHICKEN ’N BISCUITS BOSTON MARKET 52.8 68 65.9 46.5 58.0 51.4 50.9 55.0 33.1 45.4 60.5 62.1 EL POLLO LOCO 51.4 73 64.6 58.3 46.3 47.7 46.2 52.1 31.6 49.9 54.3 51.9 POPEYES LOUISANA 49.9 79 64.0 45.1 44.1 41.6 37.2 49.6 33.7 62.3 67.3 64.9 KITCHEN CHURCH’S CHICKEN 46.5 93 50.3 53.8 40.3 40.9 38.3 47.7 31.0 51.7 60.1 61.8 KFC 42.3 106 51.9 38.1 37.4 37.0 37.1 43.2 26.9 52.4 52.2 54.6
OVERALL Frozen Treats OVERALL LSR FOOD MENU LIKELY TO LIKELY TO CHAIN SCORE* RANK QUALITY VALUE CLEANLINESS SERVICE VARIETY REPUTATION ATMOSPHERE CRAVEABILITY RECOMMEND RETURN BRUSTER’S REAL ICE CREAM** 70.3 2 82.8 56.0 69.2 68.6 66.9 75.5 60.4 71.5 81.3 75.3 BEN & JERRY’S 69.3 3 82.2 46.6 67.0 66.4 67.2 81.4 56.4 76.4 80.5 65.4 HÄAGEN-DAZS 69.0 4 85.3 42.4 71.9 62.0 56.5 81.4 59.4 77.3 77.9 67.7 MARBLE SLAB CREAMERY** 64.8 8 70.8 45.2 66.8 65.5 65.3 67.2 56.6 64.4 74.0 65.6 RITA’S ITALIAN ICE 64.0 12 71.5 49.6 60.9 67.2 54.5 73.9 48.9 70.4 78.4 60.2 RED MANGO** 63.6 14 72.1 48.3 67.4 61.7 56.2 64.5 62.6 63.3 70.0 65.9 COLD STONE CREAMERY 61.3 28 79.5 27.3 65.5 64.8 56.2 70.9 46.2 68.8 65.5 51.2 CARVEL 60.1 37 69.0 51.4 56.7 58.9 48.2 70.2 45.1 68.2 70.3 64.0 BRAUM’S ICE CREAM 59.7 41 66.0 47.4 62.6 53.9 53.0 67.4 52.9 62.8 73.6 72.1 AND DAIRY STORES BASKIN-ROBBINS 57.6 48 70.6 39.1 54.9 52.4 58.2 65.4 42.9 67.1 65.1 59.9 DAIRY QUEEN 45.6 94 46.7 40.8 44.4 43.0 42.3 47.0 30.6 57.5 57.0 53.0
OVERALL Hamburger OVERALL LSR FOOD MENU LIKELY TO LIKELY TO CHAIN SCORE* RANK QUALITY VALUE CLEANLINESS SERVICE VARIETY REPUTATION ATMOSPHERE CRAVEABILITY RECOMMEND RETURN IN-N-OUT BURGER 71.9 1 84.6 72.5 71.4 79.5 31.3 86.5 55.7 74.9 81.3 77.8 CULVER’S 62.5 23 74.9 38.5 65.5 67.8 64.1 70.1 42.6 57.8 71.0 71.2 STEAK ’N SHAKE 60.8 34 63.8 68.6 54.8 55.6 61.2 61.5 48.9 59.1 68.5 65.9 FUDDRUCKERS 60.1 38 69.6 43.0 60.0 52.9 53.0 62.4 63.0 62.1 72.6 63.6 SMASHBURGER 57.1 49 71.3 37.7 62.6 58.8 44.5 61.9 48.6 57.4 67.4 59.1 FIVE GUYS BURGERS AND FRIES 53.3 65 77.9 43.6 50.1 52.7 21.9 66.9 33.8 57.2 65.8 58.7 RALLY’S HAMBURGERS 53.0 66 56.1 65.1 40.7 47.1 54.0 50.9 39.2 55.5 61.2 56.0 WHATABURGER 51.0 77 58.6 43.3 47.8 48.9 47.7 58.8 32.9 54.6 63.4 66.5 SONIC, AMERICA’S DRIVE-IN 49.4 81 46.0 44.9 39.5 57.9 61.8 50.5 35.3 49.4 57.9 57.5 CHECKERS 49.1 82 50.9 60.6 36.0 43.3 53.7 43.5 30.9 58.3 58.2 63.8 WHITE CASTLE 47.8 85 37.4 60.7 42.9 43.8 30.5 51.0 27.9 68.4 61.4 64.2 CARL’S JR. 47.1 89 55.9 42.6 44.2 43.5 53.1 42.5 30.1 50.1 49.7 57.1 A&W RESTAURANTS 46.7 91 53.2 42.4 44.7 42.9 34.2 46.4 36.4 57.1 55.6 50.7 WENDY’S 45.0 96 51.8 48.9 42.2 39.9 42.9 45.0 29.0 45.1 51.6 54.0 HARDEE’S 44.1 100 53.5 39.0 40.5 43.7 45.0 38.0 29.0 46.0 53.7 60.1 JACK IN THE BOX 43.1 102 38.2 47.2 40.3 41.9 54.7 39.6 25.1 44.1 47.5 56.8 KRYSTAL 40.7 108 33.8 55.0 39.1 33.4 35.7 34.1 27.5 53.4 52.2 59.4 BURGER KING 38.3 109 38.0 47.3 35.0 33.8 36.5 34.0 23.1 42.0 47.6 53.9 McDONALD’S 37.1 110 24.7 52.9 36.5 33.0 41.7 37.9 23.8 38.7 39.2 56.6
*OVERALL SCORES ARE AN AVERAGE OF ATTRIBUTE SCORES, EXCEPT FOR LIKELY TO RETURN, AND ARE WEIGHTED BY ATTRIBUTE IMPORTANCE. ATTRIBUTE SCORES REFLECT THE PERCENT OF RESPONDENTS WHO SAID A CHAIN WAS “OUTSTANDING” OR “ABOVE AVERAGE” IN THAT AREA. LIKELY TO RETURN SCORES REFLECT THE PERCENT OF RE- SPONDENTS WHO SAID THEY “DEFINITELY” OR “PROBABLY” WILL VISIT A CHAIN AGAIN. **100-149 RESPONSES Limited-Service Restaurants
COMPLETE RANKINGS BY SUBSEGMENT (BLUE BOLDFACE: HIGHEST SCORE IN ATTRIBUTE CATEGORY)
OVERALL Mexican OVERALL LSR FOOD MENU LIKELY TO LIKELY TO CHAIN SCORE* RANK QUALITY VALUE CLEANLINESS SERVICE VARIETY REPUTATION ATMOSPHERE CRAVEABILITY RECOMMEND RETURN RUBIOS FRESH MEXICAN GRILL** 66.5 6 78.2 55.7 68.0 62.7 62.8 66.1 54.6 66.6 76.3 71.4 CHIPOTLE MEXICAN GRILL 61.7 27 77.9 52.5 63.3 56.8 43.2 73.5 47.6 63.0 71.2 68.0 BAJA FRESH MEXICAN GRILL 57.6 47 69.1 53.7 58.3 54.1 53.7 52.9 47.8 58.6 66.5 62.8 QDOBA MEXICAN GRILL 54.6 59 60.6 48.8 62.7 52.9 43.9 55.1 44.3 59.0 59.9 57.6 MOE’S SOUTHWEST GRILL 51.9 72 61.0 48.0 51.0 52.3 41.3 51.4 40.6 55.1 60.0 56.6 DEL TACO 47.7 86 43.6 71.4 42.5 45.2 48.0 34.3 27.9 47.8 55.4 64.8 TACO JOHN’S** 47.4 87 55.7 47.5 40.4 39.5 46.7 43.8 30.3 59.8 56.9 62.8 TACO BELL 43.4 101 33.1 63.7 35.9 38.9 47.2 37.4 25.3 54.2 49.6 58.2
OVERALL Pizza/Italian OVERALL LSR FOOD MENU LIKELY TO LIKELY TO CHAIN SCORE* RANK QUALITY VALUE CLEANLINESS SERVICE VARIETY REPUTATION ATMOSPHERE CRAVEABILITY RECOMMEND RETURN PAPA MURPHY’S 64.7 9 73.8 73.2 70.2 66.7 52.0 66.4 34.1 56.5 77.2 72.5 TAKE N BAKE PIZZA GODFATHER’S PIZZA 60.9 32 67.8 47.7 58.0 62.4 56.5 57.3 58.2 65.8 65.4 69.7 HUNGRY HOWIE’S PIZZA** 60.8 33 65.3 61.1 57.1 66.1 55.7 54.8 45.0 65.1 66.6 70.4 JET’S PIZZA** 60.1 36 73.1 53.9 51.8 64.4 51.3 65.6 41.9 63.5 70.6 69.9 MARCO’S PIZZA** 56.6 51 68.9 46.6 60.7 57.2 47.3 57.0 42.6 52.7 64.9 66.3 ROUND TABLE PIZZA 55.6 55 70.4 41.9 51.0 49.1 53.8 60.9 38.3 55.9 66.3 60.1 FAZOLI’S 54.0 63 60.4 52.1 56.3 56.3 48.2 47.0 43.3 52.5 62.4 60.0 PAPA JOHN’S PIZZA 51.1 75 60.8 51.9 48.4 47.9 39.6 59.3 34.2 52.3 57.8 58.8 PIZZA HUT 49.8 80 56.2 46.1 45.0 47.1 44.4 53.1 38.5 54.4 58.8 58.4 DOMINO’S 47.4 88 49.6 54.7 39.4 49.9 43.0 45.9 29.2 52.3 56.4 57.8 CICI’S PIZZA 46.8 90 39.5 68.5 45.5 42.0 45.4 36.7 37.7 46.7 55.2 53.7 LITTLE CAESARS PIZZA 42.4 103 35.1 76.6 39.9 44.7 19.2 37.4 23.6 40.7 54.1 58.0 SBARRO 42.3 105 48.3 36.3 40.6 40.5 36.8 44.7 31.9 47.7 51.4 45.3 CHUCK E. CHEESE’S 35.9 111 30.2 30.8 37.5 38.6 22.2 42.2 53.5 26.3 47.1 48.4
OVERALL Sandwich OVERALL LSR FOOD MENU LIKELY TO LIKELY TO CHAIN SCORE* RANK QUALITY VALUE CLEANLINESS SERVICE VARIETY REPUTATION ATMOSPHERE CRAVEABILITY RECOMMEND RETURN PENN STATION EAST COAST SUBS** 64.7 10 81.9 43.0 71.0 69.8 52.8 66.4 50.4 66.6 74.0 72.7 McALISTER’S DELI 64.0 13 75.2 41.8 71.3 63.4 67.8 65.5 59.6 57.4 70.8 64.7 CHARLEY’S GRILLED SUBS** 63.5 15 67.2 55.3 60.0 67.8 64.9 61.4 59.4 63.8 70.7 69.4 POTBELLY SANDWICH SHOP 62.9 16 69.9 49.6 71.2 66.4 54.9 57.4 60.4 58.5 70.5 61.9 SCHLOTZSKY’S 62.7 19 76.3 43.8 67.0 63.7 56.2 69.2 49.7 60.0 70.6 59.3 JASON’S DELI 62.5 22 79.1 47.1 62.8 56.8 69.6 67.3 48.1 55.0 70.6 62.0 WHICH WICH** 62.4 24 71.0 50.2 64.2 57.6 70.9 63.8 47.7 61.3 69.1 61.3 TOGO’S** 60.6 35 67.0 48.1 58.7 61.6 60.4 63.5 47.7 64.2 66.6 71.0 FIREHOUSE SUBS 59.7 42 73.0 41.2 63.4 63.1 48.5 61.2 51.0 59.3 68.0 64.2 JIMMY JOHN’S 59.2 43 67.7 48.4 64.6 70.0 49.7 61.8 42.5 53.6 68.4 64.1 JERSEY MIKE’S SUBS 56.1 54 67.2 38.9 64.0 64.3 48.4 58.6 39.0 53.1 63.6 56.2 BLIMPIE 54.1 62 59.6 51.1 59.1 58.1 48.0 49.8 42.4 49.8 65.3 62.6 QUIZNOS 51.2 74 61.1 40.4 55.8 51.3 48.9 51.3 36.7 50.2 57.1 49.7 SUBWAY 51.1 76 57.2 59.1 49.9 51.1 49.8 55.8 30.4 42.0 57.3 61.8 ARBY’S 44.9 99 53.4 37.0 44.6 45.4 42.9 43.3 30.9 46.0 54.8 52.1 WIENERSCHNITZEL 42.1 107 36.8 65.7 38.8 33.2 38.6 33.7 23.1 47.9 54.1 62.7
OVERALL Specialty OVERALL LSR FOOD MENU LIKELY TO LIKELY TO CHAIN SCORE* RANK QUALITY VALUE CLEANLINESS SERVICE VARIETY REPUTATION ATMOSPHERE CRAVEABILITY RECOMMEND RETURN DICKEY’S BARBECUE PIT 54.8 58 66.6 42.6 54.3 58.1 51.0 52.5 42.0 56.7 63.3 59.4 CAPTAIN D’S SEAFOOD KITCHEN 52.3 71 56.4 50.6 48.5 50.6 52.9 52.3 36.6 57.1 61.0 60.7 LONG JOHN SILVER’S 45.0 97 48.4 43.6 41.0 43.9 39.6 40.4 36.4 54.7 55.1 55.4
*OVERALL SCORES ARE AN AVERAGE OF ATTRIBUTE SCORES, EXCEPT FOR LIKELY TO RETURN, AND ARE WEIGHTED BY ATTRIBUTE IMPORTANCE. ATTRIBUTE SCORES REFLECT THE PERCENT OF RESPONDENTS WHO SAID A CHAIN WAS “OUTSTANDING” OR “ABOVE AVERAGE” IN THAT AREA. LIKELY TO RETURN SCORES REFLECT THE PERCENT OF RE- SPONDENTS WHO SAID THEY “DEFINITELY” OR “PROBABLY” WILL VISIT A CHAIN AGAIN. **100-149 RESPONSES