Limited-Service

COMPLETE RANKINGS BY SUBSEGMENT (BLUE BOLDFACE: HIGHEST SCORE IN ATTRIBUTE CATEGORY)

OVERALL Asian/Noodles OVERALL LSR FOOD MENU LIKELY TO LIKELY TO CHAIN SCORE* RANK QUALITY VALUE CLEANLINESS SERVICE VARIETY REPUTATION ATMOSPHERE CRAVEABILITY RECOMMEND RETURN SARKU 64.2 11 69.1 57.9 63.2 64.0 62.6 67.4 54.5 65.1 71.9 71.5 61.1 30 69.0 50.0 67.6 57.9 54.7 66.2 51.8 55.5 68.0 62.5 NOODLES & COMPANY 59.1 44 70.0 45.3 67.4 62.3 55.7 59.4 48.0 53.0 62.4 54.5 45.2 95 48.4 44.4 46.8 43.4 45.3 43.9 31.3 47.3 51.3 54.4

OVERALL Bakery/Cafe OVERALL LSR FOOD MENU LIKELY TO LIKELY TO CHAIN SCORE* RANK QUALITY VALUE CLEANLINESS SERVICE VARIETY REPUTATION ATMOSPHERE CRAVEABILITY RECOMMEND RETURN 62.9 18 79.7 38.6 68.5 60.0 61.8 74.5 58.9 51.3 67.0 67.0 61.2 29 76.2 41.7 72.7 53.1 58.1 61.8 58.4 52.1 66.3 62.2 EINSTEIN BROS. BAGELS 54.6 60 67.4 48.7 63.2 53.9 43.6 57.2 38.3 50.8 61.6 63.3 52.5 69 66.9 39.6 63.6 48.3 50.1 56.5 45.3 41.3 53.6 52.4 BRUEGGER’S BAGELS 52.4 70 60.4 42.2 60.9 52.2 44.1 53.0 43.2 46.2 58.9 56.3 46.7 92 46.8 42.8 59.2 49.7 35.2 55.9 29.7 41.4 54.3 57.0

OVERALL Beverage/Snack OVERALL LSR FOOD MENU LIKELY TO LIKELY TO CHAIN SCORE* RANK QUALITY VALUE CLEANLINESS SERVICE VARIETY REPUTATION ATMOSPHERE CRAVEABILITY RECOMMEND RETURN TROPICAL SMOOTHIE CAFÉ** 65.9 7 71.9 54.7 67.8 67.0 67.1 64.8 61.8 64.8 68.7 69.0 ** 62.9 17 67.6 40.0 67.2 66.4 51.2 72.0 67.8 60.8 67.9 69.0 DOUGHNUTS 62.5 21 73.1 50.9 60.4 60.1 43.6 73.0 48.4 76.2 77.2 68.2 PEET’S COFFEE & TEA 62.2 25 67.2 42.1 72.2 70.3 40.6 73.9 65.3 51.5 68.1 64.9 62.1 26 69.3 53.7 66.2 57.5 61.2 61.8 54.9 62.0 66.3 63.7 60.0 39 72.7 33.4 66.8 65.5 55.6 67.2 47.7 58.1 67.7 64.3 MRS. FIELDS COOKIES 59.9 40 75.7 47.1 62.7 56.0 42.6 66.3 46.1 69.2 67.1 62.2 55.3 56 69.0 32.8 58.9 51.8 29.3 66.1 39.7 75.2 68.0 56.8 ** 54.4 61 66.9 31.8 57.5 56.5 47.2 55.5 41.6 57.1 66.6 61.7 COFFEE 52.9 67 60.0 18.7 62.0 62.7 36.1 75.7 54.5 46.4 57.4 65.7 48.4 84 62.0 39.8 49.0 43.5 32.3 50.2 34.2 58.4 60.1 53.6 AUNTIE ANNE’S 44.9 98 58.0 35.2 43.0 43.5 24.5 53.9 25.1 60.4 58.1 56.3 DUNKIN DONUTS 42.3 104 40.1 40.5 41.6 42.4 33.0 52.3 26.7 48.4 53.0 64.1

OVERALL /Steak OVERALL LSR FOOD MENU LIKELY TO LIKELY TO CHAIN SCORE* RANK QUALITY VALUE CLEANLINESS SERVICE VARIETY REPUTATION ATMOSPHERE CRAVEABILITY RECOMMEND RETURN / 61.0 31 69.9 64.1 65.6 45.9 57.8 63.0 41.2 61.5 74.0 68.9 SWEET TOMATOES 58.9 45 60.8 54.1 60.6 65.1 63.3 51.6 45.2 53.9 64.2 61.9 56.8 50 57.0 58.1 48.5 49.5 79.4 53.8 43.7 54.1 63.3 59.8 PONDEROSA STEAKHOUSE/ BONANZA STEAKHOUSE 56.5 52 53.1 56.5 57.7 61.0 58.4 51.9 49.2 49.0 62.6 57.0

RYAN’S 55.0 57 57.1 54.4 52.9 49.8 66.0 52.8 46.2 53.2 61.3 57.6 OLD COUNTRY BUFFET 49.9 78 44.6 59.2 47.3 45.3 68.9 42.1 36.7 44.1 59.0 52.5 HOMETOWN BUFFET** 48.9 83 42.1 54.1 46.4 45.4 63.3 43.6 34.1 45.7 58.8 58.3

*OVERALL SCORES ARE AN AVERAGE OF ATTRIBUTE SCORES, EXCEPT FOR LIKELY TO RETURN, AND ARE WEIGHTED BY ATTRIBUTE IMPORTANCE. ATTRIBUTE SCORES REFLECT THE PERCENT OF RESPONDENTS WHO SAID A CHAIN WAS “OUTSTANDING” OR “ABOVE AVERAGE” IN THAT AREA. LIKELY TO RETURN SCORES REFLECT THE PERCENT OF RE- SPONDENTS WHO SAID THEY “DEFINITELY” OR “PROBABLY” WILL VISIT A CHAIN AGAIN. **100-149 RESPONSES Limited-Service Restaurants

COMPLETE RANKINGS BY SUBSEGMENT (BLUE BOLDFACE: HIGHEST SCORE IN ATTRIBUTE CATEGORY)

OVERALL Chicken OVERALL LSR FOOD MENU LIKELY TO LIKELY TO CHAIN SCORE* RANK QUALITY VALUE CLEANLINESS SERVICE VARIETY REPUTATION ATMOSPHERE CRAVEABILITY RECOMMEND RETURN CHICK-FIL-A 67.2 5 80.5 49.4 72.3 75.7 46.7 77.4 54.8 65.7 76.4 71.6 RAISING CANE’S CHICKEN FINGERS** 62.6 20 81.3 48.9 67.3 68.5 28.4 70.7 57.2 58.0 78.2 74.2 ZAXBY’S 58.2 46 72.5 37.5 62.1 56.7 44.5 61.0 49.8 62.4 73.6 71.2 56.4 53 65.4 45.4 57.2 52.6 47.5 59.4 48.2 62.3 66.1 63.9 ’ FAMOUS 53.8 64 64.0 53.6 50.2 49.7 37.6 55.1 37.3 63.4 69.8 69.3 CHICKEN ’N BISCUITS 52.8 68 65.9 46.5 58.0 51.4 50.9 55.0 33.1 45.4 60.5 62.1 EL POLLO LOCO 51.4 73 64.6 58.3 46.3 47.7 46.2 52.1 31.6 49.9 54.3 51.9 LOUISANA 49.9 79 64.0 45.1 44.1 41.6 37.2 49.6 33.7 62.3 67.3 64.9 KITCHEN CHURCH’S CHICKEN 46.5 93 50.3 53.8 40.3 40.9 38.3 47.7 31.0 51.7 60.1 61.8 KFC 42.3 106 51.9 38.1 37.4 37.0 37.1 43.2 26.9 52.4 52.2 54.6

OVERALL Frozen Treats OVERALL LSR FOOD MENU LIKELY TO LIKELY TO CHAIN SCORE* RANK QUALITY VALUE CLEANLINESS SERVICE VARIETY REPUTATION ATMOSPHERE CRAVEABILITY RECOMMEND RETURN BRUSTER’S REAL ** 70.3 2 82.8 56.0 69.2 68.6 66.9 75.5 60.4 71.5 81.3 75.3 BEN & JERRY’S 69.3 3 82.2 46.6 67.0 66.4 67.2 81.4 56.4 76.4 80.5 65.4 HÄAGEN-DAZS 69.0 4 85.3 42.4 71.9 62.0 56.5 81.4 59.4 77.3 77.9 67.7 ** 64.8 8 70.8 45.2 66.8 65.5 65.3 67.2 56.6 64.4 74.0 65.6 RITA’S ITALIAN ICE 64.0 12 71.5 49.6 60.9 67.2 54.5 73.9 48.9 70.4 78.4 60.2 ** 63.6 14 72.1 48.3 67.4 61.7 56.2 64.5 62.6 63.3 70.0 65.9 61.3 28 79.5 27.3 65.5 64.8 56.2 70.9 46.2 68.8 65.5 51.2 60.1 37 69.0 51.4 56.7 58.9 48.2 70.2 45.1 68.2 70.3 64.0 BRAUM’S ICE CREAM 59.7 41 66.0 47.4 62.6 53.9 53.0 67.4 52.9 62.8 73.6 72.1 AND DAIRY STORES BASKIN-ROBBINS 57.6 48 70.6 39.1 54.9 52.4 58.2 65.4 42.9 67.1 65.1 59.9 45.6 94 46.7 40.8 44.4 43.0 42.3 47.0 30.6 57.5 57.0 53.0

OVERALL OVERALL LSR FOOD MENU LIKELY TO LIKELY TO CHAIN SCORE* RANK QUALITY VALUE CLEANLINESS SERVICE VARIETY REPUTATION ATMOSPHERE CRAVEABILITY RECOMMEND RETURN IN-N-OUT BURGER 71.9 1 84.6 72.5 71.4 79.5 31.3 86.5 55.7 74.9 81.3 77.8 CULVER’S 62.5 23 74.9 38.5 65.5 67.8 64.1 70.1 42.6 57.8 71.0 71.2 STEAK ’N SHAKE 60.8 34 63.8 68.6 54.8 55.6 61.2 61.5 48.9 59.1 68.5 65.9 60.1 38 69.6 43.0 60.0 52.9 53.0 62.4 63.0 62.1 72.6 63.6 57.1 49 71.3 37.7 62.6 58.8 44.5 61.9 48.6 57.4 67.4 59.1 BURGERS AND FRIES 53.3 65 77.9 43.6 50.1 52.7 21.9 66.9 33.8 57.2 65.8 58.7 RALLY’S 53.0 66 56.1 65.1 40.7 47.1 54.0 50.9 39.2 55.5 61.2 56.0 51.0 77 58.6 43.3 47.8 48.9 47.7 58.8 32.9 54.6 63.4 66.5 SONIC, AMERICA’S DRIVE-IN 49.4 81 46.0 44.9 39.5 57.9 61.8 50.5 35.3 49.4 57.9 57.5 CHECKERS 49.1 82 50.9 60.6 36.0 43.3 53.7 43.5 30.9 58.3 58.2 63.8 WHITE CASTLE 47.8 85 37.4 60.7 42.9 43.8 30.5 51.0 27.9 68.4 61.4 64.2 CARL’S JR. 47.1 89 55.9 42.6 44.2 43.5 53.1 42.5 30.1 50.1 49.7 57.1 A&W RESTAURANTS 46.7 91 53.2 42.4 44.7 42.9 34.2 46.4 36.4 57.1 55.6 50.7 WENDY’S 45.0 96 51.8 48.9 42.2 39.9 42.9 45.0 29.0 45.1 51.6 54.0 HARDEE’S 44.1 100 53.5 39.0 40.5 43.7 45.0 38.0 29.0 46.0 53.7 60.1 43.1 102 38.2 47.2 40.3 41.9 54.7 39.6 25.1 44.1 47.5 56.8 40.7 108 33.8 55.0 39.1 33.4 35.7 34.1 27.5 53.4 52.2 59.4 38.3 109 38.0 47.3 35.0 33.8 36.5 34.0 23.1 42.0 47.6 53.9 McDONALD’S 37.1 110 24.7 52.9 36.5 33.0 41.7 37.9 23.8 38.7 39.2 56.6

*OVERALL SCORES ARE AN AVERAGE OF ATTRIBUTE SCORES, EXCEPT FOR LIKELY TO RETURN, AND ARE WEIGHTED BY ATTRIBUTE IMPORTANCE. ATTRIBUTE SCORES REFLECT THE PERCENT OF RESPONDENTS WHO SAID A CHAIN WAS “OUTSTANDING” OR “ABOVE AVERAGE” IN THAT AREA. LIKELY TO RETURN SCORES REFLECT THE PERCENT OF RE- SPONDENTS WHO SAID THEY “DEFINITELY” OR “PROBABLY” WILL VISIT A CHAIN AGAIN. **100-149 RESPONSES Limited-Service Restaurants

COMPLETE RANKINGS BY SUBSEGMENT (BLUE BOLDFACE: HIGHEST SCORE IN ATTRIBUTE CATEGORY)

OVERALL Mexican OVERALL LSR FOOD MENU LIKELY TO LIKELY TO CHAIN SCORE* RANK QUALITY VALUE CLEANLINESS SERVICE VARIETY REPUTATION ATMOSPHERE CRAVEABILITY RECOMMEND RETURN RUBIOS FRESH MEXICAN GRILL** 66.5 6 78.2 55.7 68.0 62.7 62.8 66.1 54.6 66.6 76.3 71.4 61.7 27 77.9 52.5 63.3 56.8 43.2 73.5 47.6 63.0 71.2 68.0 MEXICAN GRILL 57.6 47 69.1 53.7 58.3 54.1 53.7 52.9 47.8 58.6 66.5 62.8 MEXICAN GRILL 54.6 59 60.6 48.8 62.7 52.9 43.9 55.1 44.3 59.0 59.9 57.6 MOE’S SOUTHWEST GRILL 51.9 72 61.0 48.0 51.0 52.3 41.3 51.4 40.6 55.1 60.0 56.6 47.7 86 43.6 71.4 42.5 45.2 48.0 34.3 27.9 47.8 55.4 64.8 TACO JOHN’S** 47.4 87 55.7 47.5 40.4 39.5 46.7 43.8 30.3 59.8 56.9 62.8 43.4 101 33.1 63.7 35.9 38.9 47.2 37.4 25.3 54.2 49.6 58.2

OVERALL Pizza/Italian OVERALL LSR FOOD MENU LIKELY TO LIKELY TO CHAIN SCORE* RANK QUALITY VALUE CLEANLINESS SERVICE VARIETY REPUTATION ATMOSPHERE CRAVEABILITY RECOMMEND RETURN PAPA MURPHY’S 64.7 9 73.8 73.2 70.2 66.7 52.0 66.4 34.1 56.5 77.2 72.5 TAKE N BAKE PIZZA GODFATHER’S PIZZA 60.9 32 67.8 47.7 58.0 62.4 56.5 57.3 58.2 65.8 65.4 69.7 HUNGRY HOWIE’S PIZZA** 60.8 33 65.3 61.1 57.1 66.1 55.7 54.8 45.0 65.1 66.6 70.4 JET’S PIZZA** 60.1 36 73.1 53.9 51.8 64.4 51.3 65.6 41.9 63.5 70.6 69.9 MARCO’S PIZZA** 56.6 51 68.9 46.6 60.7 57.2 47.3 57.0 42.6 52.7 64.9 66.3 55.6 55 70.4 41.9 51.0 49.1 53.8 60.9 38.3 55.9 66.3 60.1 FAZOLI’S 54.0 63 60.4 52.1 56.3 56.3 48.2 47.0 43.3 52.5 62.4 60.0 PAPA JOHN’S PIZZA 51.1 75 60.8 51.9 48.4 47.9 39.6 59.3 34.2 52.3 57.8 58.8 49.8 80 56.2 46.1 45.0 47.1 44.4 53.1 38.5 54.4 58.8 58.4 DOMINO’S 47.4 88 49.6 54.7 39.4 49.9 43.0 45.9 29.2 52.3 56.4 57.8 CICI’S PIZZA 46.8 90 39.5 68.5 45.5 42.0 45.4 36.7 37.7 46.7 55.2 53.7 PIZZA 42.4 103 35.1 76.6 39.9 44.7 19.2 37.4 23.6 40.7 54.1 58.0 42.3 105 48.3 36.3 40.6 40.5 36.8 44.7 31.9 47.7 51.4 45.3 CHUCK E. CHEESE’S 35.9 111 30.2 30.8 37.5 38.6 22.2 42.2 53.5 26.3 47.1 48.4

OVERALL OVERALL LSR FOOD MENU LIKELY TO LIKELY TO CHAIN SCORE* RANK QUALITY VALUE CLEANLINESS SERVICE VARIETY REPUTATION ATMOSPHERE CRAVEABILITY RECOMMEND RETURN PENN STATION EAST COAST SUBS** 64.7 10 81.9 43.0 71.0 69.8 52.8 66.4 50.4 66.6 74.0 72.7 McALISTER’S DELI 64.0 13 75.2 41.8 71.3 63.4 67.8 65.5 59.6 57.4 70.8 64.7 CHARLEY’S GRILLED SUBS** 63.5 15 67.2 55.3 60.0 67.8 64.9 61.4 59.4 63.8 70.7 69.4 62.9 16 69.9 49.6 71.2 66.4 54.9 57.4 60.4 58.5 70.5 61.9 SCHLOTZSKY’S 62.7 19 76.3 43.8 67.0 63.7 56.2 69.2 49.7 60.0 70.6 59.3 JASON’S DELI 62.5 22 79.1 47.1 62.8 56.8 69.6 67.3 48.1 55.0 70.6 62.0 WHICH WICH** 62.4 24 71.0 50.2 64.2 57.6 70.9 63.8 47.7 61.3 69.1 61.3 TOGO’S** 60.6 35 67.0 48.1 58.7 61.6 60.4 63.5 47.7 64.2 66.6 71.0 59.7 42 73.0 41.2 63.4 63.1 48.5 61.2 51.0 59.3 68.0 64.2 JIMMY JOHN’S 59.2 43 67.7 48.4 64.6 70.0 49.7 61.8 42.5 53.6 68.4 64.1 JERSEY MIKE’S SUBS 56.1 54 67.2 38.9 64.0 64.3 48.4 58.6 39.0 53.1 63.6 56.2 54.1 62 59.6 51.1 59.1 58.1 48.0 49.8 42.4 49.8 65.3 62.6 51.2 74 61.1 40.4 55.8 51.3 48.9 51.3 36.7 50.2 57.1 49.7 51.1 76 57.2 59.1 49.9 51.1 49.8 55.8 30.4 42.0 57.3 61.8 ARBY’S 44.9 99 53.4 37.0 44.6 45.4 42.9 43.3 30.9 46.0 54.8 52.1 42.1 107 36.8 65.7 38.8 33.2 38.6 33.7 23.1 47.9 54.1 62.7

OVERALL Specialty OVERALL LSR FOOD MENU LIKELY TO LIKELY TO CHAIN SCORE* RANK QUALITY VALUE CLEANLINESS SERVICE VARIETY REPUTATION ATMOSPHERE CRAVEABILITY RECOMMEND RETURN DICKEY’S PIT 54.8 58 66.6 42.6 54.3 58.1 51.0 52.5 42.0 56.7 63.3 59.4 CAPTAIN D’S SEAFOOD KITCHEN 52.3 71 56.4 50.6 48.5 50.6 52.9 52.3 36.6 57.1 61.0 60.7 LONG JOHN SILVER’S 45.0 97 48.4 43.6 41.0 43.9 39.6 40.4 36.4 54.7 55.1 55.4

*OVERALL SCORES ARE AN AVERAGE OF ATTRIBUTE SCORES, EXCEPT FOR LIKELY TO RETURN, AND ARE WEIGHTED BY ATTRIBUTE IMPORTANCE. ATTRIBUTE SCORES REFLECT THE PERCENT OF RESPONDENTS WHO SAID A CHAIN WAS “OUTSTANDING” OR “ABOVE AVERAGE” IN THAT AREA. LIKELY TO RETURN SCORES REFLECT THE PERCENT OF RE- SPONDENTS WHO SAID THEY “DEFINITELY” OR “PROBABLY” WILL VISIT A CHAIN AGAIN. **100-149 RESPONSES