Nan Rich's 2014 Florida Gubernatorial Campaign
Nan Rich’s 2014 Florida Gubernatorial Campaign: A Case Study of Rhetorical Sensitivity By: Micole Kaye Undergraduate Honors Thesis Department of English, University of Florida April 12, 2015 Thesis Advisor: Dr. Ronald H. Carpenter, Department of English, University of Florida Second Reader: Dr. Judith Page, Department of English, University of Florida My dear friend and mentor, Senator Nan Rich, is an inspirational politician and person. Although she was unable to overcome obstacles she faced in the Democratic Primary, Rich and her campaign rhetoric deserve the following recognition and analysis. Senator Rich, for all your friendship, love, support, and blessings, I sincerely thank you. I truly appreciate all you invested in me. 1 In 2010, the District of Columbia Circuit Court of Appeals decided limiting campaign contributions violates Americans’ and corporations’ First Amendment Rights.1 Since then, individuals, corporations, and organizations have increased contributions dramatically. The most recent 2014 Midterm Elections were no exception; they cost more than any prior election in United States history. 2 Among the 2014 Midterms, the Florida Gubernatorial race stood out. Democrat former- Governor Charlie Crist challenged Republican incumbent Rick Scott during the most expensive election in Florida history and the costliest gubernatorial campaign in United States history.3 Combined, Crist and Scott spent over $104 million on television advertisements, 4 $13 million of which Scott personally contributed the week before Election Day.5 With 2016 elections approaching, big donors are readying checkbooks to contribute more than ever. Charles and David Koch have budgeted almost $1 billion to GOP candidates for the 2016 elections alone. 6 Even without the Koch brothers’ billion-dollar contribution, Crist and Scott had enough money to air character-bashing advertisements one after another.
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