CRM Comparison Guide

Ziff Davis January 2015

Whether you’re a large enterprise or a growing business you need a concrete way to organize your consumer database in order to maintain existing clients and develop new ones. This is where Customer Relationship Management (CRM) comes into play and businesses are starting to see it as a much needed invaluable asset.

There are a lot of options when it comes to CRM and finding the right one that fits your business needs can be challenging. Use this side by side comparison guide as a reference guide to help benchmark the right CRM solution for your business.

Customer Industry Native or Third Integrated Big Data Native ERP B2B or App Social Media Mobile Vendor/Product Target Type Price Service + Specific Party Project Analytical Strategy Integration B2C Focus Ecosystem Integration Device App Support Offerings Management CRM Articulated

Medium On- Biz and $$$$ B2B Premise         Enterprise

Medium Biz and Cloud $$$  B2B        Enterprise

On- Enterprise $$$$ B2B 2 1 Premise      Siebel CRM

Medium Biz and Cloud $$$ 2  B2B   2   Sales Cloud Enterprise

Medium Cloud Biz and or On- $$$   B2B  1    Enterprise Premise

Medium Cloud Biz and or On- $$ B2B  1    Enterprise Premise

SOHO Cloud and or On- $$ B2B Medium      Premise Biz

Customer Industry Native or Third Integrated Ana- Big Data Native ERP B2B or App Social Media Mobile Vendor/Product Target Type Price Service + Specific Party Project lytical Strategy Integration B2C Focus Ecosystem Integration Device App Support Offerings Management CRM Articulated

On- SOHO $ B2C Premise   ACT!

Cloud Medium or On- $$$ B2B Biz        Saleslogix Premise

SOHO Cloud and or On- $$ B2C Medium    Premise Biz

SOHO Cloud $ B2B  1 

Medium Cloud $$$ B2B Biz       

SOHO and Cloud $ B2C Medium    Biz

SOHO Cloud and or On- $$ B2B Medium    Premise Biz

Medium On- Biz and $$$ 2 B2B 2 Premise      Enterprise

1 - May be available in the app ecosystem 2 - Available from vendor as a seperate product $ < $20 per month per user or expected equivalent for perpetual license with maintenance over 36 months $$ between $20 and $60 per month per user or expected equivalent for perpetual license with maintenance over 36 months $$$ between $60 and $120 per month per user or expected equivalent for perpetual license with maintenance over 36 months $$$$ > $120 per month per user or expected equivalent for perpetual license with maintenance over 36 months

Customer Service Native ERP Feature App Ecosystem Industry Specific Offerings Social Media Integration and Support Integration

Integrated modules Data connections available Third party developers have Software vendor has tailored Ability to view and post about the companies or built in functionality that tie the CRM system created extensions or ties to screens, processes and offerings on Social Media. Also includes the ability Definition to handle post sales directly to the ERP system accomplish tasks not built terminology to match different to view a customers social media postings from customer service. database. into the base CRM system. industries. within the CRM system.

Native or Third Party Project Feature Integrated Analytical CRM Mobile Device App Big Data Strategy Articulated Management

Project management is available The ability to analyze activities and modify Separate app available on one or more Software vendor either has connections to from within the CRM for analytical processes to match the companies mobile device platforms that provides Big Data storage existing or has stated an coordinating large, non-standard needs. Also can include predictive analytical native functionality rather than only official pathway to work with Big Data in Definition selling efforts. processes built into the CRM system. through a browser session. the future.

About Inside CRM Inside CRM is an industry leader in research and information for marketing and sales professionals. The site provides in-depth resources and tools that CRM decision-makers have come to rely on to get the right information on CRM products and services for their business. As an independent third-party analyst community, Inside CRM is a trusted source for SMB and enterprise companies, buyers, and influencers alike.

About Ziff Davis Ziff Davis, Inc. is the leading digital media company specializing in the technology, gaming and men’s lifestyle categories, reaching over 117 million unique visitors per month. Ziff Davis sites include IGN.com, PCMag.com, AskMen.com, ComputerShopper.com, ExtremeTech.com, Geek. com, LogicBuy.com and Toolbox.com. Ziff Davis also operates NetShelter, the largest community of technology publishers dedicated to consumer electronics, computing and mobile communications. Ziff Davis B2B is a leading provider of online research to enterprise buyers and high-quality leads to IT vendors.