Think Big St Rt Sm Ll Cr
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think big st�rt sm�ll cr��t� MCN 2014 NOVEMBER 19–22 DALLAS, TEXAS Cover design by Michael Neault, Rita Troyer. Photograph by Mike Robinson. giddy up giddy up MCN President’s Welcome 2 MCN 2014 Conference Planning Committee 4 MCN 2014 Board of Directors and Officers5 MCN 2014 Sponsors and Exhibitors 6 MCN 2014 Schedule at a Glance • Wednesday 7 • Thursday 8 • Friday 10 • Saturday 13 MCN 2014 Daily Program Schedule • Wednesday 15 • Thursday 19 • Friday 35 • Saturday 61 MCN 2014 Exhibitors Floor Plan 74 MCN 2014 | 1 howdy Howdy, Welcome, and ¡Bienvenido! However you say it, MCN is delighted to see y’all here in Dallas for MCN’s 42nd Annual Conference! This year’s theme, “Think Big, Start Small, a storyteller, entrepreneur, and thought leader. Create,” perfectly captures the motivation An alumnus of the Sundance Screenwriting and collaborative spirit of our community and Lab, he is recognized as a pioneer due to the the institutions represented at MCN. Cultural way he mixes both storytelling and technology heritage organizations are embracing trans- —something that is of particular relevance to formative change like never before and striving our community. He is always interested in toward ambitious goals through small wins, experimenting with new ways to tell stories iteration, and working more collaboratively with and engage audiences, and he has successfully each other and with visitors. Thank you for designed unique experiences that have gone helping us to deliver an exceptionally strong on to reach millions of people via theaters and program this year. Presenters will be tussling mobile devices, and online. We very much hope with complex challenges around strategy and you find his perspective both inspiring and leadership, showcasing their best work, and motivating. sharing best practices. The quality and number This conference is the culmination of an of contributions made the work of our wonderful exceptional year of transformation for MCN, volunteer Program Committee (led by Morgan starting with our brand makeover! We’ve Holzer and Ed Rodley) a very tough gig indeed! focused on the development of a new brand We hope you enjoy the riches on offer…. strategy with the support of Patricia Smith We are also especially delighted to present and a sharp, new, and coherent visual identity Lance Weiler as our keynote speaker this year. developed by Somelab. As digital technologies Recognized by WIRED magazine as one of the are transforming cultural organizations, you, our top 25 people reinventing entertainment and members, are at the forefront of these changes. changing the face of Hollywood, Lance is We felt we needed a brand strategy that better 2 | THINK BIG, START SMALL, CREATE reflected the dynamic energy of our community, MCN has been helping each of us re-imagine one that will support us as we reach out and and innovate the ways we serve our audiences, extend our community to colleagues in other and in turn how we all contribute to the success fields across the wider cultural sector. of the sector and to our individual organizations. As part of this effort we’ve created a newly MCN would not be able to continue in this work designed website, which now offers focused without the generous support of our sponsors and easy-to-find content, improved functionality, and vendors, both new and long-standing. and quick access to all of MCN’s many social I’d like to thank our presenting sponsors EMC, media channels. The website will continue to be InterVision, and Piction, as well as our supporting enhanced over time in order to better support sponsors: MailChimp, Navizon, Zenith Systems, our numerous Special Interest Groups and BlueBridge, JDS Solutions, Daemon Defense, growing membership. We hope you’ll agree that Johns Hopkins University, and Google. Please it’s a major improvement. Our goal is to ensure take the opportunity to say “hi” (they are a the website provides you with a one-stop shop friendly bunch) and to find out more about where you can learn more about MCN and its how they might help you in your own work. activities—a site that facilitates the sharing of I’d also like to take this opportunity to thank knowledge and expertise, and provides all of the amazing people behind the scenes. opportunities for active participation. Their hard work, passion, and commitment Alongside these efforts we have also been to MCN make it what it is today, and what it working hard to sharpen up our membership can be tomorrow. These include its dedicated offer for you and to improve our technical Board of Directors and steadfast Executive infrastructure to better support its adminis- team; Vice President / President-Elect Liz Neely tration and your experience. You’ll be hearing and incoming Vice President Loic Tallon; our more about the benefits of membership and army of committees, Special Interest Groups, why supporting the organization in this way and generous volunteers; Eric Longo, our highly is so important both to enrich the community organized Executive Director; and of course, and to ensure MCN’s continued success and each and every one of our members, who development. form such a vibrant community. MCN is the only peer-based, not-for-profit At our core, it is MCN’s ability to attract, organization that exists to encourage, inspire, inspire, and support exceptional people, and, most importantly, support its members as including you, that has distinguished and will they introduce new digital technologies to their continue to distinguish our organization and organizations and meet the unique challenges ensure our ongoing success. This organization cultural organizations face. Whether we think is yours. This conference is yours. We hope of ourselves as this or not, we are by default you enjoy it and come away energized, inspired, acting as “agents of change” pioneering new connected, and supported—and most of all, approaches and embracing an experimental ready to Think Big, Start Small, Create! mindset. We are each responsible for recogniz- ing the potential of digital and helping deliver CHARLOTTE SEXTON on that potential. Since our founding in 1967, PRESIDENT MCN2014 | 3 mcn 2014 conference planning committee CONFERENCE CO-CHAIRS PROGRAM CHARLOTTE SEXTON MORGAN HOLZER, CHAIR [email protected] [email protected] LIZ NEELY ED RODLEY, CHAIR [email protected] [email protected] ERIC LONGO LORI BYRD PHILLIPS [email protected] [email protected] SHEILA CAREY LOCAL EVENTS [email protected] ROSANNA FLOUTY JANA HILL [email protected] [email protected] TED FORBES TED FORBES [email protected] [email protected] MARTEEN HEERLIEN [email protected] MARKETING DOUGLAS HEGLEY VICTORIA PORTWAY, CHAIR [email protected] [email protected] JEFFREY INSCHO [email protected] SPONSORS AND VENDORS DALE KRONKRIGHT LEO BALLATE, CHAIR [email protected] [email protected] ROB LANCEFIELD JANE ALEXANDER [email protected] [email protected] MIRIAM LANGER [email protected] VIDEO & MEDIA EMILY LYTLE-PAINTER [email protected] ANNA CHIARETTA LAVATELLI [email protected] PORCHIA MOORE [email protected] TED FORBES [email protected] TRILCE NAVARETTE [email protected] SCHOLARSHIPS MICHAEL NEAULT [email protected] ELIZABETH BOLLWERK [email protected] LIZ NEELY [email protected] ROSANNA FLOUTY [email protected] STEPHANIE PAU [email protected] VICTORIA PORTWAY VOLUNTEER [email protected] ELIZABETH BOLLWERK, CHAIR JOHN RUSSICK [email protected] [email protected] KOVEN SMITH [email protected] TIM SVENONIUS [email protected] 4 | THINK BIG, START SMALL, CREATE mcn 2014 board of directors + officers OFFICERS 2013-2014 DIRECTORS PRESIDENT JANE ALEXANDER CHARLOTTE SEXTON Chief Information Officer Digital Media Consultant, London The Cleveland Museum of Art [email protected] [email protected] LEO BALLATE VICE PRESIDENT / PRESIDENT-ELECT Chief Information Officer ELIZABETH NEELY Exhibitions Manager San Francisco Museum of Modern Art The Harwood Museum of Art [email protected] [email protected] YVEL GUELCÉ Director of Infrastructure Technology SECRETARY The Children’s Museum of Indianapolis DANA ALLEN-GREIL Educational Technologist [email protected] The National Gallery of Art MORGAN HOLZER [email protected] Information Architect The New York Public Library TREASURER [email protected] LOIC TALLON Senior Mobile Producer KYLE JAEBKER The Metropolitan Museum of Art Director IMA Lab [email protected] Indianapolis Museum of Art [email protected] PAST PRESIDENT ALLEGRA BURNETTE VICTORIA PORTWAY Principal Research Analyst, Forrester Research Head of Web & New Media Formerly Creative Director, Digital Media, Smithsonian National Air and Space Museum The Museum of Modern Art [email protected] [email protected] ED RODLEY Associate Director of Integrated Media MANAGEMENT Peabody Essex Museum [email protected] EXECUTIVE DIRECTOR ERIC LONGO CAROLYN ROYSTON Museum Computer Network Digital Media Consultant, London 228 Park Avenue South, #32991 [email protected] New York, NY 10003 SCOTT SAYRE Toll free (US only): 888-211-1477, extension 801 Chief Digital Officer Outside US: +1-855-473-2339, extension 801 Corning Museum of Glass [email protected] [email protected] CONFERENCE MANAGER ROBERT STEIN CAROLYN LAGERMASINI Deputy Director Museum Computer Network Dallas Museum of Art 228 Park Avenue South, #32991 [email protected] New York, NY 10003 Toll free (US only): 888-211-1477, extension 802 Outside US: +1-855-473-2339, extension 802 [email protected] MCN2014 | 5 mcn 2014 sponsors and exhibitors SPONSORS The following organizations have committed their support to the 42nd annual MCN conference. We gratefully acknowledge their support and thank these very important donors for their generosity. EMC InterVision Systems Technologies Piction Digital Image System MailChimp Navizon Zenith Systems BlueBridge JDS Solutions Daemon Defense Johns Hopkins University Google EXHIBITORS This list represents all exhibitors registered at the time of program publication. A complete list of exhibitors will be distributed to all attendees.