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MCN 2014 NOVEMBER 19–22 DALLAS, TEXAS
Cover design by Michael Neault, Rita Troyer. Photograph by Mike Robinson. giddy up giddy up
MCN President’s Welcome 2 MCN 2014 Conference Planning Committee 4 MCN 2014 Board of Directors and Officers5 MCN 2014 Sponsors and Exhibitors 6 MCN 2014 Schedule at a Glance • Wednesday 7 • Thursday 8 • Friday 10 • Saturday 13 MCN 2014 Daily Program Schedule • Wednesday 15 • Thursday 19 • Friday 35 • Saturday 61 MCN 2014 Exhibitors Floor Plan 74
MCN 2014 | 1 howdy
Howdy, Welcome, and ¡Bienvenido! However you say it, MCN is delighted to see y’all here in Dallas for MCN’s 42nd Annual Conference!
This year’s theme, “Think Big, Start Small, a storyteller, entrepreneur, and thought leader. Create,” perfectly captures the motivation An alumnus of the Sundance Screenwriting and collaborative spirit of our community and Lab, he is recognized as a pioneer due to the the institutions represented at MCN. Cultural way he mixes both storytelling and technology heritage organizations are embracing trans- —something that is of particular relevance to formative change like never before and striving our community. He is always interested in toward ambitious goals through small wins, experimenting with new ways to tell stories iteration, and working more collaboratively with and engage audiences, and he has successfully each other and with visitors. Thank you for designed unique experiences that have gone helping us to deliver an exceptionally strong on to reach millions of people via theaters and program this year. Presenters will be tussling mobile devices, and online. We very much hope with complex challenges around strategy and you find his perspective both inspiring and leadership, showcasing their best work, and motivating. sharing best practices. The quality and number This conference is the culmination of an of contributions made the work of our wonderful exceptional year of transformation for MCN, volunteer Program Committee (led by Morgan starting with our brand makeover! We’ve Holzer and Ed Rodley) a very tough gig indeed! focused on the development of a new brand We hope you enjoy the riches on offer…. strategy with the support of Patricia Smith We are also especially delighted to present and a sharp, new, and coherent visual identity Lance Weiler as our keynote speaker this year. developed by Somelab. As digital technologies Recognized by WIRED magazine as one of the are transforming cultural organizations, you, our top 25 people reinventing entertainment and members, are at the forefront of these changes. changing the face of Hollywood, Lance is We felt we needed a brand strategy that better
2 | THINK BIG, START SMALL, CREATE reflected the dynamic energy of our community, MCN has been helping each of us re-imagine one that will support us as we reach out and and innovate the ways we serve our audiences, extend our community to colleagues in other and in turn how we all contribute to the success fields across the wider cultural sector. of the sector and to our individual organizations.
As part of this effort we’ve created a newly MCN would not be able to continue in this work designed website, which now offers focused without the generous support of our sponsors and easy-to-find content, improved functionality, and vendors, both new and long-standing. and quick access to all of MCN’s many social I’d like to thank our presenting sponsors EMC, media channels. The website will continue to be InterVision, and Piction, as well as our supporting enhanced over time in order to better support sponsors: MailChimp, Navizon, Zenith Systems, our numerous Special Interest Groups and BlueBridge, JDS Solutions, Daemon Defense, growing membership. We hope you’ll agree that Johns Hopkins University, and Google. Please it’s a major improvement. Our goal is to ensure take the opportunity to say “hi” (they are a the website provides you with a one-stop shop friendly bunch) and to find out more about where you can learn more about MCN and its how they might help you in your own work. activities—a site that facilitates the sharing of I’d also like to take this opportunity to thank knowledge and expertise, and provides all of the amazing people behind the scenes. opportunities for active participation. Their hard work, passion, and commitment Alongside these efforts we have also been to MCN make it what it is today, and what it working hard to sharpen up our membership can be tomorrow. These include its dedicated offer for you and to improve our technical Board of Directors and steadfast Executive infrastructure to better support its adminis- team; Vice President / President-Elect Liz Neely tration and your experience. You’ll be hearing and incoming Vice President Loic Tallon; our more about the benefits of membership and army of committees, Special Interest Groups, why supporting the organization in this way and generous volunteers; Eric Longo, our highly is so important both to enrich the community organized Executive Director; and of course, and to ensure MCN’s continued success and each and every one of our members, who development. form such a vibrant community.
MCN is the only peer-based, not-for-profit At our core, it is MCN’s ability to attract, organization that exists to encourage, inspire, inspire, and support exceptional people, and, most importantly, support its members as including you, that has distinguished and will they introduce new digital technologies to their continue to distinguish our organization and organizations and meet the unique challenges ensure our ongoing success. This organization cultural organizations face. Whether we think is yours. This conference is yours. We hope of ourselves as this or not, we are by default you enjoy it and come away energized, inspired, acting as “agents of change” pioneering new connected, and supported—and most of all, approaches and embracing an experimental ready to Think Big, Start Small, Create! mindset. We are each responsible for recogniz- ing the potential of digital and helping deliver CHARLOTTE SEXTON on that potential. Since our founding in 1967, PRESIDENT
MCN2014 | 3 mcn 2014 conference planning committee
CONFERENCE CO-CHAIRS PROGRAM
CHARLOTTE SEXTON MORGAN HOLZER, CHAIR [email protected] [email protected]
LIZ NEELY ED RODLEY, CHAIR [email protected] [email protected]
ERIC LONGO LORI BYRD PHILLIPS [email protected] [email protected]
SHEILA CAREY LOCAL EVENTS [email protected]
ROSANNA FLOUTY JANA HILL [email protected] [email protected] TED FORBES TED FORBES [email protected] [email protected] MARTEEN HEERLIEN [email protected] MARKETING DOUGLAS HEGLEY VICTORIA PORTWAY, CHAIR [email protected] [email protected] JEFFREY INSCHO [email protected] SPONSORS AND VENDORS DALE KRONKRIGHT LEO BALLATE, CHAIR [email protected] [email protected] ROB LANCEFIELD JANE ALEXANDER [email protected] [email protected] MIRIAM LANGER [email protected]
VIDEO & MEDIA EMILY LYTLE-PAINTER [email protected] ANNA CHIARETTA LAVATELLI [email protected] PORCHIA MOORE [email protected] TED FORBES [email protected] TRILCE NAVARETTE [email protected]
SCHOLARSHIPS MICHAEL NEAULT [email protected] ELIZABETH BOLLWERK [email protected] LIZ NEELY [email protected] ROSANNA FLOUTY [email protected] STEPHANIE PAU [email protected]
VICTORIA PORTWAY VOLUNTEER [email protected]
ELIZABETH BOLLWERK, CHAIR JOHN RUSSICK [email protected] [email protected]
KOVEN SMITH [email protected]
TIM SVENONIUS [email protected]
4 | THINK BIG, START SMALL, CREATE mcn 2014 board of directors + officers
OFFICERS 2013-2014 DIRECTORS
PRESIDENT JANE ALEXANDER CHARLOTTE SEXTON Chief Information Officer Digital Media Consultant, London The Cleveland Museum of Art [email protected] [email protected]
LEO BALLATE VICE PRESIDENT / PRESIDENT-ELECT Chief Information Officer ELIZABETH NEELY Exhibitions Manager San Francisco Museum of Modern Art The Harwood Museum of Art [email protected] [email protected] YVEL GUELCÉ Director of Infrastructure Technology SECRETARY The Children’s Museum of Indianapolis DANA ALLEN-GREIL Educational Technologist [email protected] The National Gallery of Art MORGAN HOLZER [email protected] Information Architect The New York Public Library TREASURER [email protected] LOIC TALLON Senior Mobile Producer KYLE JAEBKER The Metropolitan Museum of Art Director IMA Lab [email protected] Indianapolis Museum of Art [email protected] PAST PRESIDENT ALLEGRA BURNETTE VICTORIA PORTWAY Principal Research Analyst, Forrester Research Head of Web & New Media Formerly Creative Director, Digital Media, Smithsonian National Air and Space Museum The Museum of Modern Art [email protected] [email protected] ED RODLEY Associate Director of Integrated Media MANAGEMENT Peabody Essex Museum [email protected] EXECUTIVE DIRECTOR ERIC LONGO CAROLYN ROYSTON Museum Computer Network Digital Media Consultant, London 228 Park Avenue South, #32991 [email protected] New York, NY 10003 SCOTT SAYRE Toll free (US only): 888-211-1477, extension 801 Chief Digital Officer Outside US: +1-855-473-2339, extension 801 Corning Museum of Glass [email protected] [email protected] CONFERENCE MANAGER ROBERT STEIN CAROLYN LAGERMASINI Deputy Director Museum Computer Network Dallas Museum of Art 228 Park Avenue South, #32991 [email protected] New York, NY 10003 Toll free (US only): 888-211-1477, extension 802 Outside US: +1-855-473-2339, extension 802 [email protected]
MCN2014 | 5 mcn 2014 sponsors and exhibitors
SPONSORS
The following organizations have committed their support to the 42nd annual MCN conference. We gratefully acknowledge their support and thank these very important donors for their generosity.
EMC InterVision Systems Technologies Piction Digital Image System MailChimp Navizon Zenith Systems BlueBridge JDS Solutions Daemon Defense Johns Hopkins University Google
EXHIBITORS
This list represents all exhibitors registered at the time of program publication. A complete list of exhibitors will be distributed to all attendees.
Gallery Systems Digital Transitions Extensis Design for Context Axiell (KE Software, Selago, Adlib Software, Axiell Calm and Axiell ALM) First State Dynamics, Inc. Suitable Technologies Tessitura Network / Zetcom
Plus all of the sponsors listed above.
EXHIBIT HALL HOURS
Thursday, 20 November, 2014 Exhibit Hall Opening Lunch 12.00pm–1.30pm Exhibit Hall Open 12.00pm–2.00pm / 3.00pm–5.30pm
Friday, 21 November, 2014 Exhibit Hall Open 10.00am–2.00pm / 3.00pm–6.30pm Exhibit Hall Closing Reception 5.00pm–6.30pm
CONFERENCE PARTNERS
Conference bags generously provided courtesy of Geiger Southwest.
The Sixth Floor Museum
6 | THINK BIG, START SMALL, CREATE at a glance w�dn�sd�y | 7 MCN2014 Gold Foyer LOCATION Patio Room Patio Room Garden Room Terrace Gold Foyer Room Venetian Patio Room Patio Gold Foyer the Departs from Hotel Fairmont Sixth Floor Museum Lobby Museum Perot Lobby SESSION/EVENT Registration/Hospitality Desk Registration/Hospitality Dabble with Microcontrollers: Small-Scale Small-Scale Dabble with Microcontrollers: Non-Programmers Hacking for MCN at Mini Dreamforce HALF-DAY (PM) WORKSHOPS HALF-DAY Throwdown! Instagram: vs. Vine Participants Workshop for Break Coffee Reception MCN Welcome Ignite HALF-DAY (AM) WORKSHOP HALF-DAY Toolkit the OSCI with Making Pixels Coffee Break for Workshop Participants Workshop for Break Coffee District Cultural Worth 1: Fort Tour Own Lunch on Your 2: Sixth Floor Museum Tour and Science of Nature Museum 3: Perot Tour PRE-REGISTRATION AND TICKETS ARE REQUIRED FOR ALL TOURS AND WORKSHOPS FOR ALL TOURS ARE REQUIRED AND TICKETS PRE-REGISTRATION 8.00am–6.00pm 9.00am–12.30pm TIME 3.30pm–3.50pm 6.30pm–9.00pm 10.15am–10.45am 10.00am–4.00pm 12.30pm–2.00pm 2.00pm–4.00pm 2.00pm–4.00pm 2.00pm–5.30pm TIME SESSION/EVENT LOCATION
8.00am–6.00pm Registration/Hospitality Desk & Email Center Gold Foyer Open
9.00am–10.15am Keynote Presentation International Ballroom
10.15am–10.30am Coffee Break Golf Foyer
10.30am–12.00pm CONCURRENT SESSIONS
Keynote in Conversation Parisian Room
New Work in Image Encoding and Online Continental Room Publishing Making a 21st-Century Combine: SFMOMA’s First Online Collections Catalogue Encoding Spaces for Archival Imaging
The Tough Questions: Purpose, Scope, Fountain Room and Money Getting Your Media Funded What’s the Point of a Museum Website, Again? Scoop and Scope: What Museums Can Learn from the Digital Humanities
(Re)Defining Open Authority in the Museum Oak Room
Playing Nice: How to Produce a Collaborative Garden Room Video with Other Museums
A Whole New World: Opportunities and Pavilion Room Challenges in the Digital Age
12.00pm–1.30pm Exhibit Hall Opening Reception Gold Room
1.30pm–3.00pm CONCURRENT SESSIONS
Sounding Off: Using Audio to Enhance the Parisian Room Museum Experience...or Not
thursd�y Call & Response Oak Room Polytechnic Revolution: A Holistic Approach to Museum Computerization The Truly Responsive Web From Blog to Brand: Building a Digital Identity for the BMA
More than Words: Storytelling and the Mobile Fountain Room
at a glance at App Experience
The Quest for Fun: How to Break the Curse Continental Room of Bad Educational Games
That's so Derivative! Garden Room
How to Be an Agent of Change Pavilion Room
Layer of Chaos: Intro to Physical Computing French Room with Motors!
8 | THINK BIG, START SMALL, CREATE thursd�y
TIME SESSION/EVENT LOCATION
3.00pm–3.30pm Coffee Break Gold Foyer
3.30pm–5.00pm CONCURRENT SESSIONS
DIY Hi-fi: Using Creative Computing for Parisian Room Responsive Gallery Experiences
Weaving Universal Design into Museum Practice Continental Room
The Wisdom of Crowds Pavilion Room Crowdsourcing, Participation, and Museums A Primer on Wikipedia Editathons Big, Small, Create—Maybe It’s Even More Fun if It’s Crowd-funded
What Are Your Visitors Really Telling You? Garden Room Data Analytics and What to Do with This Information
Herding Cats: Four Imaging Managers Share Oak Room Their Administrative Secrets
Strategic and Smart Upstart? The State of Fountain Room Today's Museum Digital Publication
6.30pm–8.30pm Off-Site Reception The Nasher Sculpture Center at a glance
MCN2014 | 9 TIME SESSION/EVENT LOCATION
8.00am–6.00pm Hospitality/Registration Desk & Email Center Gold Foyer Open
9.00am–10.00am CONCURRENT SESSIONS
Creating Nodel: Building an Open Source Digital Garden Room Media Control System for Museums and Galleries Incentives and Rewards Machine 2 Machine 2 Personal Experience: Smart Scripting with Wireless Technologies Using the OSCI Toolkit to (Quickly) Create a Pop-up Gallery Interactive
3D Scanning of the Science Museum’s Shipping Oak Room Gallery Museum3D: Incorporating 3D Printing into Public Programs In-Gallery Interactive Development: Small Objects, Big Screen, Big Stories
Charting the Digital Landscape of the Continental Room Conservation Profession
frid�y Horticulture Database: Geo-Referenced Plant and Order Tracking Capture, Share, and Deliver: The Development of a New IT Infrastructure at the Virginia Museum of Fine Arts NovaMuse.ca—Collecting, Connecting, and Sharing Nova Scotia’s History with the World
at a glance at Everything but the Code: Making a Mobile Fountain Room Experience Work Madness Madness Out of the Archive, into the Hand: Mobile Immersion at the Casa Azul Specialized Social Media Accounts: Splitting Audiences or Growing Interaction and Engagement?
Cardboard: Google Cultural Institute's Parisian Room New Virtual Reality Headset
10.00am–10.15am Coffee Break Gold Foyer
10.15am–11.15am Speed Networking Fun! Pavilion Room
11.30am–12.30pm CONCURRENT SESSIONS
Connecting the Documents: Building a New Intranet Continental Room at the Whitney Museum E-mail Segmentation and Testing: We Did It the Hard Way so You Don’t Have to Make a New Plan, Stan: Five or More Ways to Visualize Your (Visitor) Data Museums and Branding: A Tale of Love and Hate
10 | THINK BIG, START SMALL, CREATE frid�y
TIME SESSION/EVENT LOCATION
11.30am–12.30pm CONCURRENT SESSIONS CONTINUED
1840s GIF Party at Tate Britain Fountain Room A/V Artifact Atlas: Cultivating a Living Glossary for Audiovisual Errors The FactMiners Social Game Ecosystem Toward Machine-Readable Museums: The National Archives’ Experience Building a Read/Write Online Catalog API
Impression of an Impressionist Boat Oak Room Native American Voices: The People—Here and Now Turner’s Apothecary Mood-o-Meter
Document Deep Dive: Bringing Historical Garden Room Documents to the Masses Mesh Networks: Creating DIY Mobile Connections In-gallery Rapid Prototyping with iBeacons The Blue Store: Documenting, Sharing, and Understanding the History of Dudley Square through Metalinear Narratives at a glance Layer of Chaos: 3D Printing/Scanning/Design French Room
Canadian Museum for Human Rights Parisian Room
12.30pm–1.30pm A Byte of Lunch—Special Interest Group (SIG) Pavilion Room Luncheon
1.30pm–3.00pm CONCURRENT SESSIONS
It's Bigger on the Inside: Adventures in Time, Oak Room Space, and the 3rd Dimension E-Ink Paper Documents (EPD) Development Project Experiments with 3D: Adapting 3D Technologies for the British Museum’s Youngest Visitors Smithsonian X 3D: The Tale of a 168-year-old Institution, Laser Scanners, and 3D Printers
Crossing the Threshold: Digital Strategies to Fountain Room Capture Authenticity of Place
#musesocial Parisian Room Body Critical: What Do MuseumSelfies Mean? Marketing + Education = #musesocial? Organizing the World’s Museum Social Media Managers
IIIF: A Community Framework for Cultural Continental Room Heritage Image Delivery and Reuse
Cross-departmental Collaboration Using 3D Garden Room Technologies at Yale: Interdisciplinary Use of 3D Imaging, Scanning, and Printing Technologies in the Museum Environment and Its Data Management
A Changing Field: What Happens When Digital Pavilion Room Leads Leave the Museum?
MCN2014 | 11 TIME SESSION/EVENT LOCATION
3.00pm–3.30pm Coffee Break Gold Foyer
3.30pm–5.00pm CONCURRENT SESSIONS
New Ergonomics: Making Technology for Pavilion Room Humans Doth My Simple Feature Content You? First Steps to a Service-Oriented Web Site iBeacons—API for the Real World? The Cyborg Manifesto: Transparency in Conservation Labs through Wearable Tech and Augmented Reality Tools
Being Small, Thinking Big: Small-Museum Fountain Room Innovators and the Little-Known Small-Museum Digital Revolution
New Directions in Digital Interpretation Parisian Room CHICAGO 0,0—Thinking Big and Starting Small to Create a New Mobile History App Digital Educator Tools for Museums
frid�y Smart Cities: Innovative Cultural Content Delivery
Semantic Web Initiatives—Making Linked Open Continental Room Data Real
Accessibility and Mobile Technology: Radically Oak Room Changing the Museum Visit
IP, OA, and DAMs! Oh My! Garden Room at a glance at 5.00pm–6.30pm Exhibit Hall Closing Reception Gold Room
5.30pm–7.00pm Shipwreck’d: A Voyage into Uncharted French Room Technology: Layer of Chaos opening reception
8.30pm–12.00am MCN Karaoke Night Bus departs from the Fairmont Hotel
12 | THINK BIG, START SMALL, CREATE s�turd�y
TIME SESSION/EVENT LOCATION
9.00am–2.00pm Hospitality/Registration Office and Email Center Gold Foyer Open
9.30am–11.00am CONCURRENT SESSIONS
NMC Horizon Report > 2015 Museum Edition Pavilion Room Preview
Piloting and Implementing (Digital) Gallery Oak Room Interpretation
Co-curating Digital Media with Teens Parisian Room
How to Eat an Elephant: Using Business Fountain Room Intelligence to Take Small Steps and Achieve Big Results
Your Stuff, and How to Swing It Continental Room Data Dagwood—The Middleware Sandwich Integrating a Collection and Migrating Records Rights & Reproductions: The Handbook for Cultural Institutions
Strategic Planning for Digital Success: How the Garden Room Big Picture Guides Successful Execution
11.00am–11.15am Coffee Break Gold Foyer
11.15am–12.45pm CONCURRENT SESSIONS
A Triple Play: Data, Interfaces, and…Things Fountain Room Interconnected Information: Mattapoisett Data Stories, a Back-of-the-Envelope Sketch Interfaces for Triple Data
User Experience: Towards a Grand Unified Pavilion Room Theory of Museum Content
Talking and Listening; Communicating with Parisian Room Visitors in the Galleries
Jellybean Guessing: Designing Infographics for at a glance Interpretive Spaces Usability in the Gallery: Missing Methods in the Museum Evaluator’s Toolkit Using an Augmented Reality / Virtual Museum Application for Enriching the In-gallery Education Experience
Bridging the Natural Divide: Crowd-curation Continental Room of Cultural Expressions Inspired by Nature
Conservation and Digital Imaging: Collaborating Oak Room to Increase Discovery and Access
Risk Management, Security, and Getting Things Garden Room Done: Creating Win-Win Scenarios
12.45pm–2.15pm Lunch on Your Own
MCN2014 | 13 TIME SESSION/EVENT LOCATION
2.15pm–3.45pm CONCURRENT SESSIONS
Using LIDO in the Real World: Emerging Garden Room Practice in Museum Metadata Sharing
Centralized, Decentralized, Distributed: Emerging Pavilion Room Models for Online Learning in Museums
The Future of Digital Publishing is GitHub Continental Room
Shoestrings, Subgraphs, and Sharing: New Parisian Room Design Paradigms for Museums Digital Duct Tape: Enabling Innovation and Creative Outcomes on a Shoestring MuseumSHARE The Embedded Metamodel Subgraph Design Pattern: Its Use in Crowdsourced Social-Gaming LOD Repository Generation at The Softalk Apple Project
Museums and Big Data: Measuring and Oak Room Evaluating Trends
Up and Running: Developing a Successful Fountain Room Digitization Program
3.45pm–4.00pm Coffee Break Gold Foyer
4.00pm–5.00pm Closing Plenary International Ballroom s�turd�y at a glance at
14 | THINK BIG, START SMALL, CREATE w�dn�sd�y
MCN2014 | 15 MCN2014
“A good museum attracts, entertains, entertains, good museum attracts, “A questionings— leads to curiosity, arouses Newark The learning.” and thus promotes Dana, John Cotton founder, Museum’s in 1926. museums this charge gave this sentiment later, 100 years Almost same could The important. more is even which for good video content, be said for are and Instagram Vine mobile apps like can be mastered that tools powerful Mobile video apps with little investment. in and around creativity can empower can lead museums, and our institutions a short With in this trend. the way users quickly allow they learning curve, moments, and capture stories, tell to human connections. make will be an ideal environment workshop This and gain the issues, debate dig deep, to debate: is the great One issue skills. real the explore We’ll or Instagram? Vine of each app and drawbacks possibilities battle us to will prepare that with tutorials Throwdown. Instagram vs. in the Vine dueling videos will create Participants 2.00PM–5.30PM VINE VS. WORKSHOP: THROWDOWN! INSTAGRAM: ROOM: PATIO Independent; Patty Burness, Alli Presenters: Interpretation Intergenerational Edmonson, of Art; Seema Museum Cleveland Specialist, Learning, Intergenerational Director, Rao, of Art; Chad Weinard, Museum Cleveland Media, Balboa Park of Digital Director Online Collaborative the and debate and Vine, in Instagram under our experience winners. With issues: key will discuss belts, the group to want do you What short video? Why use each app? best can you How achieve? your people viewing are and how Where add Vine institution Should your videos? use Instagram? already if you Making a digital publication requires a requires Making a digital publication the users will consume how clear vision for developed was Toolkit OSCI The content. offer to developers software enable to having without experiences unique reading up. the ground from build a publication to from Splitting the authoring environment enables different layer the presentation consuming be built for to experiences in JavaScript, interested are If you content. online and making enjoyable HTML, CSS, is this workshop experiences, reading you. for Toolkit the OSCI into a deep dive Taking learn will it tick, we makes see what to achieved was layout multi-column how an develop easy); it wasn’t me, (trust frameworks of front-end understanding and Underscore.js; such as Backbone.js a large structure to how gain insight into and extend to and learn how app; Web workshop The Toolkit. the OSCI customize but will the “how-to,” will not only offer want the hands-on. We be built for hack and slash to be ready participants to and see what the code through their way We can create. they experiences reading Toolkit with the OSCI will set up a server environment development and a separate each will allow each participant. This for the reading log in and customize person to forward helping them move experience, their for unique publications with creating institutions. Presenter: Kyle Jaebker, Director, IMA Lab, IMA Lab, Director, Jaebker, Kyle Presenter: of Art Indianapolis Museum ROOM: PATIO 9.00AM–12.30PM MAKING PIXELS WORKSHOP: TOOLKIT OSCI WITH THE wednesday We will provide a source list on mobile 2.00PM–5.30PM video, as well as materials for creating WORKSHOP: DABBLE videos during the workshop. Attendees WITH MICROCONTROLLERS: should come with Vine, Instagram, or both apps already downloaded. SMALL-SCALE HACKING FOR NON-PROGRAMMERS This session will begin at 2.00pm in the Fairmont’s Patio with discussion and ROOM: GARDEN questions. At 3.00pm the group will walk about five minutes (a quarter-mile) to the Presenter: Chris Evans, Senior Exhibit Dallas Museum of Art, where Chad, Alli, Designer, 106 Group Seema, and Patty will guide participants Have you heard about things like Arduinos through Vine and Instagram techniques, and wanted to get your feet wet? Here’s and provide battle instructions. The group your chance! Maybe you want to learn will reconvene at 4.30pm to view and
w�dn�sd�y how to integrate physical computing into debate the results. exhibits. Maybe you want to use electronics during your programs. Or maybe you just want to learn more about computer hardware. Whatever the reason, let your inner geek shine and get started with this workshop. We’ll begin by exploring what micro- controllers are and what they can do, and looking at fun examples. Then we’ll get our hands dirty working on small- scale projects. Don’t be intimidated by the programming or technical side of things—we’ll walk you through that part. This is your chance to join the maker world, create with your fellow museum geeks, and charge forward with tools to turn your ideas into reality. After the workshop, you can get involved with the Layer of Chaos at MCN! Be sure to bring your laptop. Optionally, if you have any microcontrollers, sensors, etc. you would like to bring, do so; but we will provide basic tools and parts. For an additional $30 you can take home an electronics tool kit that includes an Adafruit GEMMA microcontroller with associated cables and batteries, as well as a NeoPixel ring.
16 | THINK BIG, START SMALL, CREATE w�dn�sd�y MCN2014 | 17 MCN2014 Now in its third year, and becoming and becoming year, third in its Now Ignite event, welcome signature MCN’s a series of rapid-fire, MCN showcases of the most some talks from five-minute in the museum thinkers provocative format, the “Ignite” follow The talks field. minutes has five in which each presenter automati- and 20 slides (which advance enlighten, to 15 seconds) cally every eight year, This and inspire. entertain, will and visionary speakers courageous in their experiences share join us to of disciplines. a wide variety 6.30PM–9.00PM 6.30PM–9.00PM 7PM SHARP OFF AT KICKS PROGRAM MCN WELCOME IGNITE RECEPTION (#IGNITEMCN) MailChimp by sponsored Generously ROOM: VENETIAN Smith. J. legendary Koven the by Hosted
many of us in museums are tied to clunky clunky tied to are of us in museums many can only be customized that systems by and administered expense great at including museums Recently, experts. of Art (MIA), the Minneapolis Institute the Dallas Museum of Art and Broad, The experimenting been considering, have Salesforce. to with, or transitioning learn about to places One of the best apply could you and how Salesforce conference. it is the annual Dreamforce will be a mini-Dreamforce workshop This the through will walk We museums. for for application Foundation Salesforce licenses. fully-featured free, ten up to of Salesforce an overview will provide We Experts and cons. its pros and discuss features, explain questions, will answer of implementation an overview provide to data and use sample consultants, Finally, basic administration. demonstrate the of on the experience will draw we This their transition. make MIA as they those who for will be a way workshop their questions have to interested are to Salesforce to those new answered, ideas, and those with new to be exposed gain confidence. to a bit of experience Salesforce is one of the dominant CRM is one of Salesforce Millions world. in the business systems platform Salesforce of people use the and, businesses successful large, run to it. enjoy to seem they perhaps shockingly, free provides Foundation Salesforce The yet nonprofits, to licenses and subsidized Presenter: Heather Hart, Director of IT, of IT, Hart, Director Heather Presenter: Broad The ROOM: TERRACE 2.00PM–5.30PM MINI WORKSHOP: MCN AT DREAMFORCE 18 | THINK BIG, START SMALL, CREATE thursd�y MCN2014 | 19 MCN2014 MAKING A 21ST-CENTURY COMBINE: COMBINE: MAKING A 21ST-CENTURY ONLINE COLLECTIONS FIRST SFMOMA’S CATALOGUE Presenters: Laura Mann, Frankly, Green Head of Web Winesmith, Keir USA; +Webb Museum San Francisco and Digital Platforms, of Modern Art SFMOMA launched its In July 2013, the collection catalogue, online first (RRP), Project Research Rauschenberg nearly 90 Robert which features the museum’s from works Rauschenberg RRP combines The permanent collection. with multimedia scholarship rigorous than 500 images, more With resources. it is the materials, videos, and research the museum has effort research largest a print a single artist; to devoted ever than more totaled have would equivalent RRP is part of the Getty 600 pages. The Scholarly Catalogue Online Foundation’s how which explores (OSCI), Initiative can be catalogues scholarly collection in the online environment. transformed this evaluation, Based on a recent the insights into will share presentation and impact of an online scholarly reach is using the Who museum publication. more RRP and online scholarly catalogues is How is it being used? How generally? and scholars, historians, by it perceived encouraging, findings are The curators? concerns. while also revealing 10.30AM–12.00PM IN IMAGE NEW WORK ONLINE AND ENCODING PUBLISHING ROOM: CONTINENTAL Manager of Museum Lancefield, Chair: Rob Center, Art Davison Services, Information University Wesleyan Join Lance Weiler to engage in to Weiler Join Lance his keynote on themes from conversation opportunity will be a great This address. the concepts deeply into more delve to will include session The there. presented conversation, in lively the audience Rodley. Ed by moderated Presenters: Ed Rodley, Associate Director Director Associate Rodley, Ed Presenters: Museum; Essex Media, Peabody of Integrated Digital Member, Founding Weiler, Lance University Columbia Lab, Storytelling KEYNOTE IN CONVERSATION KEYNOTE ROOM: PARISIAN 10.30AM–12.00PM Presenter: Lance Weiler, Founding Member, Member, Founding Weiler, Lance Presenter: University Columbia Lab, Digital Storytelling of the Sundance an alumnus Weiler, Lance member and founding Lab Screenwriting Lab @Columbia, of the Digital Storytelling how into by looking 2014 will kick off MCN audiences and engage stories can tell we ways. in new ROOM: INTERNATIONAL BALLROOM ROOM: INTERNATIONAL 9.00AM–10.15AM ADDRESS KEYNOTE thursday We will explore how the RRP is catalyzing 10.30AM–12.00PM new ways of thinking about digital THE TOUGH QUESTIONS: engagement, and how it is pointing the PURPOSE, SCOPE, AND way for new initiatives at SFMOMA that go beyond any individual publication. MONEY
ENCODING SPACES FOR ARCHIVAL ROOM: FOUNTAIN IMAGING Chair: Anna Chiaretta Lavatelli, Presenter: Roy Berns, Richard S. Hunter Associate Director of Digital Media,
thursd�y Professor, Munsell Color Science Laboratory, Museum of Contemporary Art Chicago Chester F. Carlson Center for Imaging Science, Rochester Institute of Technology GETTING YOUR MEDIA FUNDED Artwork, such a painting, can have a large Presenters: Victoria Jones, Producer, color gamut depending on its creator’s Bluecadet; Kate Quinn, Director of choice of colorants, working methods, Exhibitions and Public Programs, University and application (or not) of a picture of Pennsylvania Museum of Archaeology varnish. A digital camera is a measure- and Anthropology; Marla Shoemaker, ment device from which, ideally, signals Senior Curator of Education, Philadelphia can be converted to colorimetry with Museum of Art high precision and accuracy, enabling Creating multimedia and interactive the quantification of the artwork’s color experiences can represent a significant gamut. Rather than encoding images as investment for a museum. With limited floating-point CIE XYZ or CIE L*a*b* data, funds available, and often not enough to images are encoded in RGB, which can be go around, how can you most effectively transformed to XYZ with a known set of make the case for a media project? mathematical operations. ICC RGB profiles The presenters will discuss methods they define such transformations and often have used for bringing stakeholders and combine a linear matrix transformation donors on board. These include partnering and a nonlinear function or look-up table. early with a media firm to develop specific Examples include sRGB, Adobe RGB concepts, and preparing renderings (1998), ProPhotoRGB, and eciRGBv2, with and estimates with which to frame the data stored with 8 or 16 bits per channel conversation. The panel will share per pixel. This presentation will consider strategies they have used in securing the advantages and disadvantages of funding and support for their projects. various encoding schemes and attempt to reach a consensus. Stream: Publishing/Production
20 | THINK BIG, START SMALL, CREATE thursd�y MCN2014 | 21 MCN2014 have not. This session will check up on will session not. This have adopting of museum websites, the state a offering while perspective a mile-high an institutional look from down-and-dirty concrete and proposing perspective forward. steps MUSEUMS WHAT AND SCOPE: SCOOP DIGITAL THE CAN LEARN FROM HUMANITIES Presenter: Karen Voss, Media Producer, Media Producer, Voss, Karen Presenter: Paul J. Access, and Information Collection Getty Museum institutions across digital projects While of understanding a broader proliferate, done and can learn from all have we what will presentation each other lags. This gauge the kinds to contexts three examine we conversations of cross-institutional projects, about scoping should be having use, to the right technologies determining we deep and expansive and deciding how of subject matter. can be with our range is upon us, how digital dream the that Now actually can and we parse out what do we in the digital realm? accomplish to want The museum website still has an identity still museum website The people, many things to It is many problem. happy. of them are it seems few often yet the only be it may a museum director, To marketers, to matters; that digital project a and calendar; curators, a billboard of information; storehouse dusty massive an untapped revenue development, it can museum technologists, To source. needs wheel that squeaky be a constant it’s visitors To years. few every re-inventing get directions, to place a (usually) reliable Smith led Koven In 2011, hours, and more. critique (“What’s a thought-provoking Many of a Museum Website?”). the Point but much then remain, noted problems have trends has changed as emerging Data-driven dominant forces. become Mobile has decision-making is ascendant. technologist’s museum The exploded. while resources has increased, portfolio Presenter: Chad Weinard, Director Director Weinard, Chad Presenter: Online Park of Digital Media, Balboa Collaborative WHAT’S THE POINT MUSEUM OF A WHAT’S PERFECTING (ON AGAIN? WEBSITE, IT) RE-INVENTING NOT A WHEEL, We will examine scoping factors in digital Lori Byrd Phillips will open the panel with humanities environments, compare this to brief background on the genesis of the how a typical museum deals with scope, term Open Authority. Jeffrey Inscho will and see what these two realms can learn explore how Open Authority and co- from each other. Examples from the Getty creative projects have evolved at the will offer material for examining challenges Carnegie Museum of Art since the museum in the scoping of digital projects, as will first began experimenting with the my experience on funding panels for the concepts in 2012. Elizabeth Bollwerk will National Endowment for the Humanities. explore the evaluation of Open Authority Finally, I will outline a strategy for projects. Porchia Moore will explore the thursd�y determining scope and making better, rich possibilities of Open Authority in more successful digital projects. attracting new visitors to the museum— especially those visitors of color who are Stream: Big Thinking traditionally underrepresented in these institutions. 10.30AM–12.00PM Stream: Participatory/Open Data (RE)DEFINING OPEN AUTHORITY IN THE MUSEUM 10.30AM–12.00PM PLAYING NICE: HOW TO ROOM: OAK PRODUCE A COLLABORATIVE Presenters: Elizabeth Bollwerk, Burke VIDEO WITH OTHER MUSEUMS Museum, University of Washington; Jeffrey Inscho, Web + Digital Media Manager, ROOM: GARDEN Carnegie Museum of Art; Porchia Moore, PhD Candidate, University of South Carolina; Presenters: Megan Hancock, Lori Phillips, Digital Marketing Content Communications and Outreach Coordinator, Coordinator, The Children’s Museum of the Denison Museum; Jesse Heinzen, Indianapolis; Koven Smith, Director of Digital Multimedia Director, Minnesota Historical Adaptation, the Blanton Museum of Art Society; Andrew Mandinach, Digital Media This panel revisits the idea of Open Coordinator, Balboa Park Online Authority one year later. The panelists will Collaborative; Annelisa Stephan, Web consider how museums embracing new Content Manager, J. Paul Getty Trust relationships with their communities have Many museums share the goal of showing led to transformations and an evolution of prospective visitors more about the work, authoritative structures within institutions process, artists, and events that happen and the museum community as a whole. there. One way to achieve this is through These leading thinkers will share their video production. Video can be a successful perspectives on the continuously tool for enhancing visitors’ in-gallery and developing model for museum authority. online experiences, but producing video This will include background on the content can be costly and time consuming concept of Open Authority, examples of —especially for smaller institutions without its use in museums, and expansion on the in-house production teams. The solution role of Open Authority and co-creation is collaborative video, with multiple in museums. Particular emphasis will be institutions coming together to produce placed on discussion. a video to serve a common goal.
22 | THINK BIG, START SMALL, CREATE thursd�y
MCN2014 | 23 MCN2014 Sponsored by the Information Technology Technology the Information by Sponsored SIGs and Northeast ROOM: PAVILION Chief Information Butman, Mike Presenters: Harris, Caroline Ford; The Henry Officer, Princeton Education, for Director Associate Art Museum; Janet Strohl-Morgan, University and Information for Director Associate Museum; Art University Princeton Technology, of Information Director Bill Weinstein, Art Philadelphia Museum of Services, challenges Small, Create” Big, Start “Think the envision to institutions cultural that initiatives of collaborative possibilities collections. to access innovative provide Museum,” The “Re:Making MCN 2013, At each museum’s our panel discussed providing towards planning efforts strategic will panel This collections. to global access the and review discussion that continue within the of collaboration importance across with museum audiences, institution, provide to and worldwide institutions, experiences with transformative visitors 10.30AM–12.00PM NEW WORLD: A WHOLE AND OPPORTUNITIES IN THE CHALLENGES AGE DIGITAL in the gallery and online. into its journey continues Henry Ford The new facing of IT, era the digitalization challenges and opportunities through creat- exposure, show television national alongside unit ing a digital and emerging and planning digital-based exhibits, IT, learning and destination developing the in its “Bringing rooted platforms of two in year Now mantra. Forward” Past plan, the Philadelphia strategic a five-year new Museum of Art is developing cross-departmentally, work to strategies Stream: Management/Evaluation Stream: Collaborative video can also be internally also be internally video can Collaborative joining with departments collaborative, cohesive are that videos create to together tools, used as marketing just and aren’t and educational, curatorial, but also for of idea The purposes. developmental seem a video could produce partnering to but in the long run it can make scary, museums make affordable, more production outside relevant are they show accessible, museum and allow institutions, their own deeper connections. make to visitors of a range panel will look at This Andrew video productions. collaborative his first-hand Mandinach will discuss videos for two producing experience of up to with collaborations Balboa Park, will Megan Hancock institutions. twelve video podcasts producing her work discuss on the engage audiences and connect to campus and beyond. Denison University together working will discuss Heinzen Jesse videos, and on collaborative internally create to groups with community working engages people through that content will talk Annelisa Stephan participation. the across collaboration about internal offering of the Getty, multiple branches worked, that of collaborations examples learned didn’t, and lessons others that both. from focus on outcomes shaped by visitors’ 1.30PM–3.00PM needs, and expand the roles of curators SOUNDING OFF: USING and other staff in creating and using AUDIO TO ENHANCE THE digital content. The Princeton University Art Museum completed an extensive MUSEUM EXPERIENCE... strategic planning process to identify its OR NOT highest priorities for the next five years; one is to provide full, universal digital ROOM: PARISIAN access to its encyclopedic collections of over 92,000 works of art. The panelists Presenters: Dan Davis, Manager, Media thursd�y represent three types of institutions— Group, National Museum of the American Indian, Smithsonian Institution; Mary Myers, an independent museum, a public Media Coordinator, Blanton Museum of Art; museum, and a university art museum. Jim Olson, Director of Integrated Media, A question-and-answer period will follow Peabody Essex Museum; Dave Patten, Head the presentations. of New Media, Science Museum, London; Stream: Leadership Jason Reinier, Founder and CEO, Earprint Productions
12.00PM–1.30PM Traditionally, museums develop installations EXHIBIT HALL SPONSOR that present highly visual experiences. LUNCHEON Visitors are asked to look deeply at works of art or science displays, closely read didactic panels, and process all sorts of Generously sponsored by Zenith Systems visual information. Museums pride them- ROOM: GOLD selves on creating the visually perfect aesthetic for exhibitions, with curators and Join us in the Fairmont Hotel’s Gold exhibition designers carefully considering Room to kick off the two-day Exhibitors object placement and casework, as well and Sponsors Hall. This is a great as font, color, and lighting choices. Yet opportunity to mingle and get to know when including well-scripted narration or industry vendors. Lunch and beverages music in an installation, museums often will be served. choose to deliver a mono signal through a mediocre handheld device or directional speakers that help contain sound, but have limited range and quality. Many museums have begun to experi- ment with multimodal presentations that augment the audience experience and create more immersive environments. What does this mean for the presentation of sound in museums, now and in the near future? How can a rich aural experience enhance the aesthetic, emotional, and didactic goals of museum installations? This session will explore examples of high- quality sound installations in museums,
24 | THINK BIG, START SMALL, CREATE thursd�y MCN2014 | 25 MCN2014 This presentation will address these will address presentation This can the What issues: and questions other learn from Museum Polytechnic such been through museums which have technological What major renovations? management advances—collection multimedia reality, solutions, augmented the in be implemented kiosks, etc.—can in the main historical system information of the can the experience building? How other for museum be useful Polytechnic museums? RESPONSIVE WEB THE TRULY Presenter: Cristiano Bianchi, Keepthinking Cristiano Presenter: in has changed the way culture iPad The information, people “consume” which most a truly “laid-back” attitude: producing extent) a certain and (to while desktop lean people to require computers laptop of their in front or sit straight forward relax people to tablets allow monitors, their beds or lie in and sit on their sofas are, People information. while browsing change postural lying back. This literally, require- impact on content has a large more commit willing to are ments. People level. time and be engaged on a different facts—we look for just no longer We responsive Current be fascinated. to want being by get this wrong websites while level, only on a technical responsive present- This adapting the same content. how and asks view challenges that ation and written should be structured content We platforms. for different differently this happens of how examples will share as in different as well the industry across sectors. Presenter: Mikhail Yakovenko, Mikhail Yakovenko, Presenter: Museum, Moscow Polytechnic The Museum, one of the Polytechnic The museums in the world science oldest museum of science and the biggest ten is located in Russia, and technology in Moscow. Square Red from away minutes objects. 220,000 comprise Its collections is in 1872, main building, erected The upgrade to a major renovation undergoing interactive the museum and open a new I joined the team in 2018. center science began and when the renovation in 2010, supported of directors, board the new make to ready was the government, by crucial changes in museum management. build an a decision to was One result support which would system information was all other departments. Our approach them and teach IT professionals hire to step next The the museum works. how system implement the information is to building. renovated the newly into Chair: Eric Longo, Executive Director, MCN Director, Executive Chair: Eric Longo, REVOLUTION: POLYTECHNIC MUSEUM TO APPROACH A HOLISTIC COMPUTERIZATION ROOM: OAK 1.30PM–3.00PM CALL & RESPONSE Stream: Emerging Technologies Emerging Stream: lessons learned, and the ways we can can we and the ways learned, lessons Projects presentations. aural improve Web Forward, Fast include may discussed a Native and Spirit of Air, Nearest The Lab, an One Treaty, Languages Many Place: with six channels experience interactive difficulty of the explores of audio that in Plains communication cross-cultural Indian cultures. FROM BLOG TO BRAND: BUILDING 1.30PM–3.00PM A DIGITAL IDENTITY FOR THE BMA MORE THAN WORDS: Presenters: Suse Cairns, Digital Content STORYTELLING AND THE Manager, Baltimore Museum of Art; MOBILE APP EXPERIENCE Nancy Proctor, Deputy Director for Digital Experience, Baltimore Museum of Art ROOM: FOUNTAIN The Baltimore Museum of Art was founded in 1914 with a single work of art. Now, Presenters: Trina Bolam, Legacy 100 years on, the BMA is in the midst of Projects, Aboriginal Healing Foundation;
thursd�y an unprecedented $28 million renovation. Julie Guinard, Museum & Collection New curatorial research, fresh perspectives, Coordinator, Montreal Holocaust Memorial innovative technologies, and thoughtful Centre; Don Strand, Bauvais-Amoureux design are at the heart of the project, House; Julie Treumann, Creative Director, scheduled for completion in 2015. Espro Acoustiguide; Susan Wigodner, Accompanying this physical renewal, Exhibition Media Manager, National September 11 Memorial Museum the BMA has created its first digital department, responsible for collaborating Storytelling alone can be daunting; adding across the museum to expand access to technology to the mix can be downright the collection and produce digital content confounding. What happens when your to reinvigorate the experience in galleries institution wants to tell a challenging, and online. Launched almost immediately, emotional, and politically sensitive, let the first two digital projects were the alone a non-linear, story? Now, try to make BMA’s blog and #renoirreturns—a social that into an interactive mobile experience. media campaign and digital storytelling This session will feature panelists who challenge celebrating the return of Renoir’s have led and managed the development On the Shore of the Seine (ca. 1879), which of mobile applications in the cultural was stolen in 1951 and returned in 2014. sphere. They will present their apps, Each involved guest writers and outside guide you through their processes, and contributors. BMA staff will dissect these speak candidly about their approaches, projects’ impact on the museum’s culture, successes, and newly learned best the notion of institutional voice, and the practices. A Q&A session will follow. BMA’s relationship with local communities. The panelists will address four key ideas Stream: Big Thinking to spur discussion and debate: First, how do we tell these stories, and what risks are we willing to take to get there? Do we need to start from the ground up, or can we capitalize on existing narratives and archival materials? Second, in the battle of the device versus the museum space, how can both win? Which comes first, the app or the content? Third, who is your audience and how do you cater to them? Is it possible to devise a solution that serves an armchair traveler, a museum visitor, and a school group?
26 | THINK BIG, START SMALL, CREATE thursd�y MCN2014 | 27 MCN2014 Adobe Lightroom, and AppleScript. We We and AppleScript. Lightroom, Adobe have our institutions how will discuss the automate to these tools employed of image and maintenance generation some of our code and share derivatives, their automating so others can begin workflows. Creating a fun educational game is an a fun educational Creating it requires making a movie, art. Much like the for a story craft to planning careful panel will discuss This experience. user to medium, the game as an educational and weaknesses, its strengths discussing for as a tool in museums and its place ways will discuss engagement. Speakers in games, interest institutional increase to to and how planning requirements, the developing when progress evaluate game mechanic. appropriate NASA how Daniel Laughlin will discuss other games and how has embraced do so. beginning to agencies are federal adoption, He will talk about barriers to and what there, those barriers are why them. overcome has done to NASA the at his work will discuss James Collins thinking start to Smithsonian and how He will talk about about making a game. motivation, player compelling creating Stream: Publishing/Production Stream: 1.30PM–3.00PM FUN: HOW FOR THE QUEST THE CURSE OF BREAK TO GAMES BAD EDUCATIONAL ROOM: CONTINENTAL Digital Media James Collins, Presenters: Smithsonian Center Manager, Project Daniel and Digital Access; Learning for Fellow, Laughlin, Digital Media Learning Lytle- Emily Education; of Office NASA Manager, Senior Digital Content Painter, Museum of Art County Angeles Los With many institutions ramping up their ramping institutions many With collections to document their efforts use to how surrounding issues digitally, to crack. tough nut a often image files are of a the creation dictates practice Best accuracy, color “Digital Master” with great high resolution. high bit-depth, and very unsuitable are files master Unfortunately, online including output platforms, most for of derivative creation The presentation. for all of us. files is usually a necessity can ease the pain tools Several image derivatives. of generating software ImageMagick is open-source imaging engine powerful with a very a workflow. into can be embedded that tool, programming As a command-line do but you it can be a bit intimidating, to developer be a software to not have use it. Other options include Photoshop tools, batch One Pro Capture Actions, Presenters: Chris Edwards, Head, Digital Chris Edwards, Presenters: Alan Institute; Getty Research Services, Digital Imaging & Visual Chief, Newman, Gallery National of Art; Daniel Resources, Engineer, Software Senior Sissman, Paul J. & Access, Information Collections Smith, Head of Getty Museum; Stanley Paul J. and Access, Information Collection Getty Museum ROOM: GARDEN THAT’S SO DERIVATIVE! THAT’S the Digital Media SIG by Sponsored 1.30PM–3.00PM Stream: Publishing/Production Stream: Fourth, how do you satisfy diverse diverse satisfy do you how Fourth, faithful remain and still stakeholders design, curatorial, Beyond the story? to departments, some and education marketing, to account to museums have politicians, survivors— public relations, the people with the and of course, middle ground? the Where’s money. as well as the importance of an iterative and techniques that meet the needs of cycle and how that affects the design visitors and users, not only those of the process. Emily Lytle-Painter will explain organization. the importance of defining educational This roundtable discussion with senior outcomes and how the Getty Museum museum, heritage, and gallery profes- worked to align the game mechanic sionals will discuss the impact this shift with the institution’s educational mission. is having on the sector. This includes She will address front-end testing and the rise of the “digital superhero” role, measuring goals as a game is developed. and the ways in which organizations
thursd�y Stream: Project Management/Evaluation and companies are responding to new challenges. Topics will include the role
1.30PM–3.00PM of digital leadership, identification of HOW TO BE AN AGENT new structures to deliver a digital trans- formation program, who should lead OF CHANGE change, and lessons we can learn from other sectors which have gone—or are ROOM: PAVILION going—through similar transformations.
Presenters: Allegra Burnette, Principal Stream: Leadership Researcher, Forrester (chair); Douglas Hegley, Director of Technology, Minneapolis 1.30PM–3.00PM Institute of Arts; Nik Honeysett, Director, Balboa Park Online Collaborative; Carolyn LAYER OF CHAOS: INTRO TO Royston, Consultant; Charlotte Sexton, PHYSICAL COMPUTING WITH Sexton Associates MOTORS! The times they are a changin’, and so are cultural organizations as they grapple ROOM: FRENCH ROOM with the need to transform customer, staff, and stakeholder experiences and Presenters from New Mexico Highlands deliver on their missions in cash-strapped, University competitive times. This requires some- Come join the New Mexico Highlands thing beyond producing digital strategies University Media Arts & Technology and implementing individual projects. Department (including the Parachute It demands an organization-wide program Factory makerspace, AmeriCorps Cultural of change, driven by technically savvy Technology Program, and Cultural change agents and underpinned by Technology Development Lab) to learn digital technology. As our organizations about connecting and controlling motors work out how to manage and deliver with microcontrollers such as the Arduino. a program of digital transformation, This hands-on session will build on the there is an inevitable impact on staffing two sensor/microcontroller workshops on and recruitment, skills and training, Wednesday, but beginners are welcome job descriptions and salaries. Digital as well. Participants will have their work leadership is increasingly important to included in MCN’s annual Layer of Chaos the success of an organization, as well as installation, titled Shipwreck’d: A Voyage to necessary changes in organizational into Uncharted Technology. structure that encourage more joined-up, Participatory/Open Data less siloed working, and new processes
28 | THINK BIG, START SMALL, CREATE thursd�y MCN2014 | 29 MCN2014 Museum leveraged a social media partner- a social leveraged Museum with participation add community ship to Liz Neely moderates #captureportlandia. how Liz Neely will explain the discussion. used was 3D printing technology low-cost touch a “hands-on” multisensory create to “see” to visitors low-sighted enabling tour, hands. with their own the artworks Stream: Big Thinking Stream: Through concrete tools and examples examples and tools concrete Through and applied can easily be transposed that this environment, work own your to and on accessibility will focus session in museum settings. design universal videos, and hands- photos, Case studies, designed of universally on examples of institutions a range from interactives a design approach how will illustrate on the unique needs of users centered meet with disabilities can be used to will include topics their needs. Specific personas, museum visitor developing solutions, assistive accessibility design exhibit and universal technology, this session will leave principles. You and systemic practices armed with best inclusion of visitors foster that approaches institution. own your with disabilities at Stream: Emerging Technologies Emerging Stream: 3.30PM–5.00PM DESIGN UNIVERSAL WEAVING PRACTICE MUSEUM INTO ROOM: CONTINENTAL Prime Access Sina Bahram, Presenters: Anna Lindgren-Streicher, Consulting; Museum & Evaluation, Research Manager, Museum Ben Wilson, Boston; of Science, Boston of Science,
Many museums are trying to up our trying to museums are Many more developing to game when it comes and multisensory interactive, immersive, this is assumed Often experiences. visitor long time- mean huge budgets with to lines. In the spirit of this year’s “Think Big, “Think In the spirit of this year’s lines. this panel theme, Small, Create” Start one needs a big will dispel the idea that on Drawing change. effect budget to and agile, movement ideas of the maker will show panelists prototyping, iterative responsive implemented they how on short timelines installations exhibition budgets using collaborative, with low With Do It (or Do-It-Yourself creative will panelists The approaches. a Group these make to it took what discuss in terms happen—technically, projects and organizationally. of resources, an interactive, Gunho Chae will discuss mobile guide low-cost location-aware, Tokunow using sound tag. Miles system engaging a will discuss Cohen and Stan the Hall of the for of makers community Museum of Mexico the New at Stars Arnold Kristen & Science. History Natural the Dallas Museum of Art how will show for light experience an immersive created with the exhibition in conjunction visitors the from Nur: Light in Art and Science and Justin Bayans Kristin Islamic World. Art the Portland talk about how Meyer ROOM: PARISIAN Arnold, Senior Kristen Presenters: Dallas Museum Developer, Software School Graduate of Art; Gunho Chae, Korea; KAIST Technology, of Culture Harwood Manager, Exhibitions Liz Neely, New Tokunow, Museum of Art; Miles Cohen, Stan University; Highlands Mexico Highlands University Mexico New 3.30PM–5.00PM USING CREATIVE DIY HI-FI: RESPONSIVE FOR COMPUTING EXPERIENCES GALLERY 3.30PM–5.00PM A PRIMER ON WIKIPEDIA EDITATHONS THE WISDOM OF CROWDS Presenter: Dominic McDevitt-Parks, Digital Content Specialist, National Archives and ROOM: PAVILION Records Administration An editathon is an ideal first step in Chair: Vicki Portway, Chair, Web & New Media, National Air and Space Museum, beginning a collaboration between your Smithsonian Institution museum and Wikipedians. Starting small with an editathon can open up a whole CROWDSOURCING, PARTICIPATION, world of opportunities to co-create thursd�y AND MUSEUMS knowledge about collections with your community. This is your chance to hear Presenters: Gonzague Gauthier, Centre from an expert on Wikipedia editathons, Pompidou; Jennifer Poleon, Digital with the hope that you will leave with Communications Manager, Columbus the practical skills necessary to host such Museum of Art an event. The talk will sketch a typical How can museums use crowdsourcing to editathon and answer beginners’ questions think big, start small, and inspire visitors such as “What is it? (and what is it not?)” to create? How have social media opened and “Why we do it?” In discussing the doors for museums to solicit user- rationales and the value of editathons, generated content and participation? we will also touch on how to talk about How can museums transform a crowd- editathons to others in your museum and sourced project into co-creation? We will get their buy-in. Examples, especially from present case studies of successes and successful Smithsonian editathons, will failures, as well as key issues surrounding support a step-by-step guide to planning crowdsourcing and user-generated and executing an editathon. Along with content: What factors can make or tips and tricks for measuring success, break a crowdsourced project? How can including Wikipedia’s quantitative analytics museums translate online engagement tools, we will consider ways of extending into in-person interaction? How can we the editathon concept to other activities incorporate crowdsourcing into overall (scanning, photographing, transcribing) digital strategy and create scalable, and Wikipedia’s sister projects (Wikidata, sustainable, crowdsourced projects? Wikisource, Wikimedia Commons). How can museums create crowdsourced projects linked to works of art and to BIG, SMALL, CREATE—MAYBE IT’S EVEN heritage? And how can we use crowd- MORE FUN IF IT’S CROWD-FUNDED sourcing to broaden and deepen audiences, and to build creative communities? Presenter: Leonard Steinbach, Culture Tech Strategies Museums and other cultural heritage organizations large and small, around the world, are turning to crowd-funding to garner support, interest, and engage- ment for a wide range of projects. This presentation will discuss examples of crowd-funding by museums, characteris- tics of crowd-funding platforms (including those which can be brought in house),
30 | THINK BIG, START SMALL, CREATE thursd�y MCN2014 | 31 MCN2014 whether visitor behavior data can data behavior visitor whether content— with engagement demonstrate the whether determine we how and if so, will Presenters engagement is successful. user data employed have they how discuss programming, influence content, tailor to and build digital strategies, inform community. the will highlight how Jaebker Kyle of Art is collecting Indianapolis Museum including via its dashboard, and using data iterating for learned and plans lessons of other IMA projects A review on the tool. in-gallery inter- will include analytics from data and in galleries, traffic Wi-Fi actives, (BLE). Energy Low gleaned via Bluetooth analytics from will discuss Walker Alice in the partner sites at mobile projects on how focusing Americas and Europe, languages and across demographics engagement, and into factor may cultures of this applications possible will consider Antenna’s will discuss Walker information. content provide to data of deployment visitors to such as pushing data access, will Bernstein with disabilities. Shelley and mobile project a forthcoming discuss leverage is used to crowdsourcing how experience. change in the visitor Stream: Project Management/Evaluation Project Stream: Our perception of how visitors engage with visitors of how Our perception dramatically differs often our collections can be pulled from that the data from So, platforms. and web mobile, in-gallery, you, actually telling visitors your are what will it? We to respond should you and how museums and other cultural how consider on, capturing, reporting are organizations data and web mobile, and using in-gallery, Means experience. the visitor transform to tools, such as proprietary data of tracking and Google software, available readily will examine We Analytics will be discussed. Presenters: Shelley Bernstein, Vice Director Director Vice Bernstein, Shelley Presenters: of Digital Engagement & Technology, Jaebker, Museum of Art; Kyle Brooklyn Indianapolis Museum Lab, IMA Director, Designer, Content Murray, of Art; Christine Walker, Alice International; Antenna of Digital Media, Americas, Director International Antenna ROOM: GARDEN 3.30PM–5.00PM VISITORS YOUR ARE WHAT DATA TELLING YOU? REALLY TO AND WHAT ANALYTICS DO WITH THIS INFORMATION Stream: Participatory/Open Data Participatory/Open Stream: management and technical issues, issues, and technical management campaigns. successful for and criteria the update, and may from, It derives “Digital publication, recent presenter’s Is Getting Crowded: Heritage Cultural and Crowd- Crowdfunded, Crowdsourced, Culture: in Digital Heritage and engaged,” (World and Implementation Strategy Post-presentation 2014). Scientific Press, on attendees’ will focus discussion this type of or against for propensities that other questions and any strategy, guide and resource list A reading arise. will be available. 3.30PM–5.00PM outsource or insource, maintaining HERDING CATS: FOUR institutional imaging priorities, and IMAGING MANAGERS SHARE working within funding restrictions. Attendees will have ample opportunity THEIR ADMINISTRATIVE to pose questions and present their own SECRETS issues for feedback from the group. Stream: DAMS / Collections Management Sponsored by the Digital Media SIG
ROOM: OAK 3.30PM–5.00PM thursd�y Presenters: Dan Dennehy, Senior STRATEGIC AND SMART Photographer & Head of Visual Resources, UPSTART? THE STATE OF Minneapolis Institute of Arts; Erik Landsberg TODAY’S MUSEUM DIGITAL (chair), Director of Imaging and Visual PUBLICATION Resources, The Museum of Modern Art; Jeremy Moore, Digital Media Specialist, Albert B. Alkek Library, Texas State ROOM: FOUNTAIN University; Shyam Oberoi, Director of Presenters: Kevin Park, Senior Design and Technology and Digital Media, Dallas Production Manager, The Metropolitan Museum of Art; Stuart Snydman, Associate Museum of Art; Diane Richard, Writer & Editor, Director for Digital Strategy, Stanford Minneapolis Institute of Arts; Kris Thayer, University Libraries Senior Graphic Designer, Minneapolis In addition to the technical demands of Institute of Arts; Robert Weisberg, Senior cultural heritage imaging, managers of Project Manager, Editorial Department, imaging departments serving museums, The Metropolitan Museum of Art archives, and libraries face considerable Are iPad magazine apps dead, or do they challenges with regard to funding, staffing, still have a bright future? That’s what media recordkeeping, logistics—and, frequently, and design pundit Robert Newman was conflicting institutional priorities. Whether aiming to discover this spring at a Poynter the issues involve a large department that Institute roundtable on the future of the must be responsibly managed as a small commercial tablet magazine. His guests business, or a one- or two-person argued that monthly or semimonthly issues department seeking a voice at the table were stale on arrival, that what should be within its institution, each successful multimedia, multisensory content has imaging department manager has adopted devolved into “flat replicas,” and that effective techniques, and in many cases readership numbers were a disappointment. developed unique solutions, to resolve Is your museum considering producing a broadly encountered issues. digital publication? Weighing whether it A range of institutional studio managers will pay off in impact, cost savings, reach, will present examples of their challenges, or otherwise? Trying to figure out the best solutions, procedural inventions, and approach: DPS or other? Fixed-format or persistent conundrums. The presenters responsive? In-house or agency? Or do will discuss their approaches to tracking you want validation for why your museum jobs, measuring employee productivity is bowing out of this round? and real cost per image, allocating depart- In the spirit of “Think Big, Start Small, ment time among projects, deciding to Create,” this panel will look at the issue from two distinct standpoints: the toe-first
32 | THINK BIG, START SMALL, CREATE thursd�y MCN2014 | 33 MCN2014 the heart of the Dallas Arts District (within (within District of the Dallas Arts the heart Hotel), of the Fairmont distance walking to is home Center Sculpture the Nasher collections of modern one of the finest world, in the sculptures and contemporary Nasher Collection, and Patsy the Raymond by 300 masterpieces than more featuring Giacometti, di Suvero, de Kooning, Calder, Moore, Miró, Matisse, Kelly, Hepworth, The more. and many Serra, Rodin, Picasso, and Raymond of the late longtime dream designed the museum was Nasher, Patsy Piano Renzo architect world-renowned by landscape architect with in collaboration Walker. Peter its location- will be showcasing Navizon reception. solutions during the aware the app from download to you invite We this www.navizon.com/mcn2014. Get in touch with us today! Get zenithsystems.com • 216.395.5981zenithsystems.com Zenith Systems fosters innovation and excellence innovation through our Zenith fosters Systems offerings including this revolutionaryunique wall which interactive app, ArtLens. the Cleveland Museum of Art’s seamlessly ties into Zenith • 5055Systems Corbin Drive, Cleveland, OH 44128 Proud Sponsor of the 2014 MCN Convention Proud LOCATION: THE NASHER SCULPTURE THE NASHER LOCATION: CENTER Sculpture Nasher the stunning Join us at and hors-d'oeuvres and mingle for Center in and located drinks. Opened in 2003 Generously sponsored by Navizon by sponsored Generously 6.30PM–8.30PM OFF-SITE RECEPTION Stream: Publishing/Production Stream: (MMA) and the plunge-in (MIA). Subjects the plunge-in (MIA). (MMA) and publication” a “digital what just will include multisensory; to static from is; storytelling, and analytics and cycles; workflow to panel will attempt The measurements. action—or deliberate for you prepare inaction. educated BUILT FOR MUSEUMS
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34 | THINK BIG, START SMALL, CREATE frid�y MCN2014 | 35 MCN2014 INCENTIVES AND REWARDS INCENTIVES Presenter: Cait Reizman, the George the George Cait Reizman, Presenter: University Washington (M2M) technologies Machine-to-machine introducing are such as RFID and A-GPS pause paths, visitors’ record to ways new their to responses times, and physiological open developments These surroundings. exhibition deliver up an opportunity to and can be personalized scripts that visitor every to on monitors displayed time. in real Presenter: Bradley Baer, Creative Director Director Creative Baer, Bradley Presenter: Bluecadet of Environments, game leverage appropriately to best How museum exhibits? dynamics in interactive improve can vastly Simple game dynamics content engagement, and the enjoyment, an inter- from derives a visitor retention “gamification” Still, experience. active and misapplied. is widely misunderstood game dynamics generally Employing a video game for isn’t about creating a user museum; it is about providing your through visitors guides that experience incentives, and feedback tasks, provides a tangible sense of accomplish- and offers will presentation This ment and reward. on projects theory while focusing point to will Projects outcomes. and measurable Sue the include the Field Museum’s 3D puzzle, Skeleton Rex Tyrannosaurus completion which uses collaboration, the and visible progress; reward, Hangeul Philadelphia Museum of Art’s user which leverages interactive, Writing takeaway; and a physical customization Hunal Burial Museum’s and the Penn audiences which captivates interactive, and exploration, with competition, discovery. 2 PERSONAL 2 MACHINE MACHINE WITH SCRIPTING EXPERIENCE: SMART TECHNOLOGIES WIRELESS
Digital media can be a key element element be a key Digital media can bringing exhibitions, of contemporary and educating life, to displays static new providing and engaging audiences, and delight people. entertain to ways modern museums and galleries Most of number a substantial incorporate and in exhibitions digital media devices digital Ranging from public spaces. multimedia sophisticated signage to is a challenge technology this exhibits, the When and manage. integrate to an aging control replace time came to the Digital Museum Victoria, at system commer- evaluated team Media Systems options. None met all the cially available made so a decision was requirements, of the development commission to museums for system control a new Nodel, has system, and galleries. That exhibitions in several been installed as an open source available and is freely of an overview will give We project. and benefits of Nodel, the architecture a with a vision of how you leaving and of users can expand community upon it. improve Presenters: Joe Coleman, Manager, Digital Manager, Coleman, Joe Presenters: Vaz, Keith Victoria; Museum Media Systems, Museum Victoria Administrator, Systems CREATING NODEL: BUILDING AN OPEN NODEL: CREATING MEDIA CONTROL DIGITAL SOURCE AND GALLERIES MUSEUMS FOR SYSTEM ROOM: GARDEN 9.00AM–10.00AM STUDIES CASE friday “Smart scripts” will know what objects The OSCI Toolkit’s Multilayer Interactive visitors have viewed and will narrate Image Viewer tool allows inquiring minds themes they share, tailor multimedia to fade between technical images (high-
frid�y content using content-based and resolution normal light, X-ray, infrared, collaborative filtering, recognize and offer raking light, and ultraviolet), studying new information to repeat visitors, and differences between images and seeing augment accessibility with translation and the painting at various stages of its audio support. Potential applications for conception. Learn how the Art Institute smart scripting include accessibility, transformed the OSCI web application into aggregation, preference prediction, and an interactive ideal for a gallery setting. repeat-visit recognition. This session will Stream: In-Gallery/Mobile/Social open a discussion about the future of the Internet of Things in museums, will project limitations and new directions for using 9.00AM–10.00AM M2M technologies to personalize exhibition CASE STUDIES scripts, and will offer tips for how to create and sustain effective, ethical, and secure ROOM: OAK smart-scripting projects. Chair: Miriam Langer, Professor of Media USING THE OSCI TOOLKIT TO (QUICKLY) Arts & Technology, Cultural Technology CREATE A POP-UP GALLERY INTERACTIVE Development Lab, New Mexico Highlands University Presenter: Tina Shah, Senior Web Application Developer, Art Institute 3D SCANNING OF THE SCIENCE of Chicago MUSEUM’S SHIPPING GALLERY A visitor typically walks through an art Presenters: John Hindmarch, University museum and begins exploring a painting, College London; Anne Prugnon, New Media closely studying the composition and Manager, The Science Museum, London; brushwork, before examining the wall Stuart Robson, Professor of Photogrammetry label to learn about the artist and the and Laser Scanning, Department of Civil, creative context of the work. The Environmental & Geomatic Engineering, exhibition and interactive, Renoir’s University College London; Matthew Shaw, True Colors: Science Solves a Mystery, Scanlab; Anita Soni, University College presented a unique behind-the-scenes London; Melissa Terras, Reader in Electronic look at recent conservation research Communication, Department of Information and scientific analysis of Pierre-Auguste Studies, University College London Renoir’s striking portrait, Madame Léon The (London) Science Museum’s Shipping Clapisson, 1883. Recently, an unexpected Gallery, largely unchanged since installation discovery was made about its original in the 1960s, was a vast space with color palette. The museum wanted to hundreds of ship models and large pieces quickly feature this discovery in a pop-up of historical maritime equipment. When exhibition. Using the OSCI Toolkit, we the gallery was decommissioned in 2012, developed an interactive kiosk in a mere the museum, in a combined project with six weeks. University College London and Scanlab, created a 3D record of the exhibition.
36 | THINK BIG, START SMALL, CREATE frid�y MCN2014 | 37 MCN2014 IN-GALLERY INTERACTIVE INTERACTIVE IN-GALLERY OBJECTS, SMALL DEVELOPMENT: STORIES BIG BIG SCREEN, Stream: Emerging Technologies Emerging Stream: 9.00AM–10.00AM STUDIES CASE ROOM: CONTINENTAL LANDSCAPE THE DIGITAL CHARTING PROFESSION OF THE CONSERVATION of Foundation Diane Zorich, Presenter: Conservation for the American Institute do and resources digital tools What are Who use and create? conservators content, conservation for the audiences to be delivered can this content and how kinds What digital means? by these groups and platforms resources, of digital tools, continues will be needed as the profession the core form questions These grow? to of “Charting the Digital Landscape of the of the a project Profession,” Conservation for of the American Institute Foundation funding from With (FAIC). Conservation and Getty Foundations, the Mellon, Kress, Presenter: Katherine Nip, Art Gallery Nip, Katherine Presenter: of Ontario it so small that objects are art Many to fully for visitors difficult becomes Art Gallery The their beauty. appreciate objects extraordinary of Ontario explores with collection European in its Thomson This screen. touch in-gallery a large the visitor offers interactive multi-touch exquisite several at look an introductory and the story objects, their rich histories, the use of Through behind the collector. and 3D techniques, layering photographic are objects the small, sometimes tiny enabling full scale, large to brought experience. and a rich visitor appreciation
The Art Institute of Chicago designed Art Institute The art experiences a series of innovative as 3D technologies incorporating including how determine to experiments engagement with affects 3D technology Museum3D These the museum collection. family-friendly from ranged programs weeklong to 3D scanning sessions of design with educators. explorations developed we As part of the project, using tours touch hands-on accessibility We visitors. low-sighted 3D models for also engaged a 3D artist-in-residence workshops. and had pop-up residency an advisory team Museum3D convened test, to with an evaluator and worked learned. we what document, and discuss these findings in the hope will share We meaningfully use of helping others to with museum collections. 3D technologies in Museum3D were experiments These an IMLS Sparks funded by generously grant. Ignite! Presenter: Liz Neely, Exhibitions Manager, Exhibitions Manager, Liz Neely, Presenter: Museum of Art Harwood MUSEUM3D: INCORPORATING 3D MUSEUM3D: INCORPORATING PUBLIC PROGRAMS PRINTING INTO The resulting model documents and model documents resulting The users to allowing preserves the gallery, long after the virtual exhibition experience The dismantled. was space the physical scanned then surveyed, first was gallery 120 FARO Photon Two nights. five over 275 captured laser scanners terrestrial 256 GB dataset resulting scans. The points billion colored two contained accuracy. sub-millimeter to measured the demonstrate will presentation This outputs, as well model and some planned user of feasibility, issues as discussing benefits of and the potential experience, spaces. of museum 3D capture large-scale UCL’s by supported was project This VEIV EngD Centre. FAIC is working to better understand this CAPTURE, SHARE, AND DELIVER: landscape’s breadth and complexity, and THE DEVELOPMENT OF A NEW IT to identify areas critical to the community INFRASTRUCTURE AT THE VIRGINIA
frid�y now and into the future, through research MUSEUM OF FINE ARTS and interviews, a community survey, and Presenters: Kristin DeMarco, Registration forums and focused discussion groups. Assistant, Virginia Museum of Fine Arts; This presentation will report on the Travis Fullerton, Photographer, Virginia project’s progress and initial findings. Museum of Fine Arts We hope conservators, technologists, Following the 2010 physical expansion of and other attendees will consider these the Virginia Museum of Fine Arts’ galleries findings, help us place them in context, and exhibition space, the museum began and provide further insights about digital to expand its virtual international presence. content, tools, media, and trends that This ongoing, multi-faceted project hinges will serve the conservation community. on a total overhaul of how we manage our collection records and images. The initial HORTICULTURE DATABASE: GEO- phase involved replacing the collection REFERENCED PLANT AND ORDER management system (CMS) and acquiring TRACKING an enterprise digital asset management Presenter: Jeremy Tubbs, Web Application system (DAMS). The next phase involved Developer, Indianapolis Museum of Art integrating these two systems so each will Starting small with the biggest part of share its primary content with the other— the Indianapolis Museum of Art: our making the most of our assets and making grounds and 100 acres! I have been them accessible to the public. CMS data working closely with the IMA Horticulture for collection objects is fed into metadata Department to convert their Access fields in the DAMS (Piction), using a database, with nearly 10,000 documented schema closely allied with VRA Core4, plant order items and extant plants with and collection-related images in the DAMS entries dating back to the 1980s, into a flow back into the CMS (The Museum dynamic, searchable, relational database System). This will increase staff access with the ability to add geo-reference to content, allowing us to streamline coordinates. Beyond the practicalities of workflows, communicate more effectively, supporting a smoother ordering process and produce more robust research and for the department, we want our plant programs. These integrated back-of-house location data to be open to the public, systems help to support the VMFA’s new enabling visitors to search for varieties website and mobile app for gallery visitors. of plants on the grounds and learn more about the plants via our website. Future plans for using the data include producing walking mobile tours of the gardens and grounds. This case study will present the back-end ordering and data-entry side of the system, the dashboard of plant information, and the public-facing side of the website.
38 | THINK BIG, START SMALL, CREATE frid�y
MCN2014 | 39 MCN2014 and engagement metrics, as well as how as how and engagement metrics, as well user testing. based on has evolved content Presenters: Samantha Diamond, Principal, Samantha Presenters: Principal, Smyczek, Monika CultureConnect; CultureConnect implement to struggle Museums often limited due to mobile experiences, or digital staff time, resources, financial mobile for content in optimizing expertise user experience, the designing for devices, end users. Changes in to and distributing it easier make now development software in an small, and create think big, start to case studies two These manner. iterative on museum partners who created focus and on experiences mobile their first approach an iterative learned from lessons study first The mobile implementation. to Center Resource is on the Preservation leader in historic (PRC), a national partners with museums. that preservation audiences engage new PRC sought to The protect to their program showcasing by Orleans jazz musicians, the homes of New images, music clips, and using historic an create to musician biographies with elements of both a gallery experience user feedback will share We and a tour. data as as well these constituencies across these networks. across on distribution object- explores study second The learning with a single painting oriented Orleans Museum of Art, which the New at in-gallery an interactive create to wanted richer was that visitors for experience did not yet audio tour, than a standard the artwork. of experiencing get in the way of user feedback the results will share We 9.00AM–10.00AM STUDIES CASE ROOM: FOUNTAIN MAKING BUT THE CODE: EVERYTHING WORK A MOBILE EXPERIENCE Stream: DAMS / Collections Management / Collections DAMS Stream: In 2002, eighteen community museums museums community eighteen In 2002, a shared the need for recognized in management infrastructure collections small to public access improve to order a grassroots Forming museum collections. Project, Passage as the known cooperative paper or unique from these museums went a standardized to systems database and developing sharing resources system, Other museums a peer support network. over has which now joined the initiative, In 2006, organizations. 50 participating the to handed over was Passage Museums Scotia of Nova Association the program delivers (ANSM), which now ANSM In 2011, as a member service. Collective- to these databases migrated web-based open-source, an Access, This system. management collections with the enabled a bigger leap in 2012 ANSM and in 2014, launch of NovaMuse.ca; Scotia” a “Made in Nova incorporated historical about with information feature, companies, manufacturers, Scotian Nova is quickly and artisans. NovaMuse.ca as the heritage recognized becoming will Attendees Scotia. Nova portal for organized, was the initiative hear how has been managed and its growth how it and how partnerships developed, roots. maintains its cooperative Presenter: Karin Kierstead, Association of Association Kierstead, Karin Presenter: Museums Scotia Nova NOVAMUSE.CA—COLLECTING, NOVAMUSE.CA—COLLECTING, NOVA AND SHARING CONNECTING, THE WORLD WITH HISTORY SCOTIA’S MADNESS MADNESS solving that took place in making a new Presenters: Stephen Boyd, Editorial mobile guide for the Casa Azul, Frida Assistant, Albright-Knox Art Gallery; Kelly Kahlo’s beloved home in Mexico City, now
frid�y Carpenter, Digital Media Manager, Albright- the Frida Kahlo Museum. We will examine Knox Art Gallery; Pamela Martin, Assistant the guide using three vectors: authenticity, Editor, Albright-Knox Art Gallery immersion, and environment. This guide differs from a standard tour because much In March and April 2014, Albright-Knox of its content comes from newly opened Art Gallery staff members conceived archives at the museum. We leveraged and executed a social media-based, rare and fragile, often unwieldy objects crowdsourced tournament titled such as X-ray images, corsets, medicine #ArtMadness, modeled after the NCAA bottles, puppets, cooking utensils, and March Madness basketball tournament. other ephemera to create an immersive #ArtMadness, conducted with sixteen multimedia experience true to the artist works from the museum’s collection in and her world. The guide’s location-based a bracket format, set two works against digital experiences help visitors explore each other in daily head-to-head match- questions about Kahlo’s life in playful, ups, with outcomes decided by votes game-like ways, such as a “talking” palette, on Facebook and Twitter. The online an interactive mirror, a digital jewelry interaction this generated exceeded cabinet, and “hunt and learn” activities expectations, increasing engagement that spur visitors to engage with the and feedback on all platforms. The physical space. We will discuss how to final matchup set Jackson Pollock’s create a rich, parallel digital universe that Convergence, 1952, against Vincent van visually integrates into—and expands Gogh’s La Maison de la Crau (The Old upon—the unique setting of a museum. Mill), 1888, with van Gogh emerging as the winner. With its simple design and SPECIALIZED SOCIAL MEDIA ACCOUNTS: ease of participation, #ArtMadness was SPLITTING AUDIENCES OR GROWING an unanticipated runaway success. It drew INTERACTION AND ENGAGEMENT? local media coverage and engaged local and national museums, politicians, and Presenter: Ryan Dodge, Social Media artists. Implemented with limited resources Coordinator, Royal Ontario Museum and staff time, and combining disparate Last year, the Royal Ontario Museum elements of art and sport, it was the (ROM) launched the Centres of Discovery museum’s largest driver of social media to help communicate the stories about our engagement to date. encyclopedic collections, international research, public programs, and exhibitions. OUT OF THE ARCHIVE, INTO THE HAND: The Centres are a way for our visitors to MOBILE IMMERSION AT THE CASA AZUL connect to their world and to each other. Presenters: Ximena Gómez González Cosío, There is more and more content on the Diego Rivera-Anahuacalli Museum, Mexico Internet each day, but people have the City; Christine Murray, Content Designer, same 24 hours. At the ROM, we want Antenna International; Alice Walker, to enable you to follow your interests Director of Digital Media, Americas, and learn through discovery. Interested Antenna International in contemporary art and issues? Follow This case study will present the creative @ROMContemporary. What about fossils strategies and on-the-ground problem- and evolution? Talk to our paleontolo- gists at @ROMPalaeo. Are you a Canadian
40 | THINK BIG, START SMALL, CREATE frid�y MCN2014 | 41 MCN2014 Stream: Speed Networking Stream: Looking for a way to meet a bunch of meet a bunch to a way for Looking Then one time? at MCNers in one place you! is for Speed Networking as many will introduce session This each other as to attendees conference in a short amount of time. is possible will be divided into 60 minutes The the beginning of each At multiple rounds. a seat participant will grab each round, a one-to-two-minute a table and give at table. that at everyone to self-introduction gets everyone each round the end of At and repeats table, a new to moves up, you the end of the session By the process. if not all, of the people met most, will have will brief interactions These in the room. up on can follow you connections create also session The in the conference. later brush up on your time to will be a great Don’t introduction. elevator 60-second and a watch cards business your forget use as a timer. or phone to 10.15AM–11.15AM FUN! NETWORKING SPEED ROOM: FOUNTAIN Archives Bollwerk, Elizabeth Presenters: of Museum, University Burke Specialist, Chief Digital Sayre, Scott Washington; Corning Museum of Glass Officer,
Presenter: Piotr Adamczyk, Google Piotr Adamczyk, Presenter: the with the Google Art Project, Starting has been building Institute Google Cultural the cultural for and technologies tools its riches, and share showcase to sector to widely accessible making them more deeper and fostering a global audience art, culture, with personal connections see you of the features Many and history. see in the you online and technologies with conversations our come from field helping us identify museum professionals, can help the most. Google where dialogue with that continue to like We’d you and show the museum community from come things to some of the latest is Lab in Paris The Institute. the Cultural experimentation physical for our space and with cutting-edge technology Cardboard, With techniques. interaction engineer came up with Institute a Cultural virtual reality scalable, an inexpensive, these present to like would headset. We and hear what and other developments should build next. think we you ROOM: PARISIAN CARDBOARD: GOOGLE CARDBOARD: NEW INSTITUTE’S CULTURAL REALITY HEADSET VIRTUAL 9.00AM–10.00AM Stream: In-Gallery/Mobile/Social Stream: history buff?history will be @ROM_Canada a If you’re debate! of lively a place textiles, for with a passion fashionista go. to place your will be @ROMtextiles with interact to choice Giving people the our will strengthen want they the content and the relationships communities diverse with the museum as a whole. people have and this strategy will look at session This including results, evolved, it has how going forward. learned, and plans lessons 11.30AM–12.30PM E-MAIL SEGMENTATION AND TESTING: CASE STUDIES WE DID IT THE HARD WAY SO YOU DON’T HAVE TO
frid�y ROOM: CONTINENTAL Presenters: Mandy Engleman, Director of Creative Services, Dallas Museum of Art; CONNECTING THE DOCUMENTS: Anthea Halsey, Senior Marketing & Social BUILDING A NEW INTRANET AT THE Media Manager, Dallas Museum of Art; WHITNEY MUSEUM Emma Vernon, Manager of DMA Partners Program, Dallas Museum of Art Presenter: Alison Abreu-Garcia, Manager of Digital Technologies, Whitney Museum In 2013, the Dallas Museum of Art migrated of American Art its external e-mail management to By last fall the Whitney Museum’s intranet, MailChimp. We will discuss our successes intended to help staff access materials and and challenges in coordinating disparate learn about museum programming and teams and databases from across the processes, had been largely abandoned. organization into one streamlined system. It was difficult to navigate, and it was filled Topics will include collaborating and with out-of-date documents. A survey of developing strategy across departments; staff showed that most people didn’t know identifying segments within the database; the site existed, and those who did only developing strategies for engaging visited it about once a month to access segments to achieve specific goals for small pieces of information. At the time, e-mails; conducting e-mail testing with the museum’s Digital Media department lists and segments; and developing reports was establishing new workflows and to measure success. The presentation will communicating our role to colleagues include “the evolution of an e-mail”: where across the institution. Creating a more we started, how we adjusted design and usable intranet was a perfect way to messaging for branding alignment, how advance both aims. Using open source we changed the production process, and software, we quickly built a new intranet where we are now. A central topic will be that has improved communication across e-mail management of the DMA Friends departments, lightened our workload, and free-membership program and increased awareness of our department’s transformed Partners program. capabilities. This case study will look at how we assessed staff needs and MAKE A NEW PLAN, STAN: FIVE determined how to design and build the OR MORE WAYS TO VISUALIZE YOUR new site. We’ll also look at the impact the (VISITOR) DATA new intranet has had over the past year. Presenter: Jennifer Foley, Director of Interpretation, Cleveland Museum of Art Many of us at museums are afloat in a sea of data, from on-site attendance numbers to mobile analytics and beyond. The data we collect are often a key component in our planning for the future and our understanding of the past; and yet, these data are often presented in ways that rely on the numbers to explain themselves.
42 | THINK BIG, START SMALL, CREATE frid�y MCN2014 | 43 MCN2014 Presenter: Kristin MacDonough, A/V Artifact MacDonough, A/V Artifact Kristin Presenter: Coalition Video Area Bay Coordinator, Atlas and conservators, curators, Archivists, of the reformatting overseeing anyone the challenge of face content audiovisual and identifying and diagnosing artifacts which can arise during migration. errors Media the Stanford by Originated Video Area the Bay Lab and Preservation (AVAA) Atlas the A/V Artifact Coalition, Designed as a this challenge. addresses the AVAA contribute, may wiki so anyone The 1840s GIF Party was a mass participa- a mass was 1840s GIF Party The GIFs using animated project, digital tory audiences engage younger to and Tumblr online Britain and Tate’s with Tate will discuss presentation This collection. aims and objectives the 1840s GIF Party’s including outcomes, key and will share impact. of the project’s detailed results 500 over included outcomes These all people (young) from submissions significantly project The the world. over the the number of visits to increased and website on Tate’s artworks selected will topics Key page. the 1840s room to digital young include commissioning and challenges in managing artists, and contributor content user-generated report A detailed evaluation expectations. using participants’ has been produced Google Analytics, a survey, to responses and Insights, Tumblr Rowfeeder, Topsy, Gephi. CULTIVATING ATLAS: A/V ARTIFACT AUDIOVISUAL FOR A LIVING GLOSSARY ERRORS 11.30AM–12.30PM STUDIES CASE ROOM: FOUNTAIN BRITAIN TATE AT 1840S GIF PARTY Collectives Ohlson, Tate Jen Presenter: Tate Producer, Stream: Project Management/Evaluation Project Stream: At the 2008 Communicating the Museum the 2008 Communicating At head Jones, Robert in Venice, conference Ollins, passed Wolff at of innovation about a quick questionnaire around among the 100-or-so delegates. branding of mistrust a picture formed results The did delegates Why and misunderstanding. as MoMA brands such established love maintain a disregard and yet and V&A, management in brand strategic toward the CTM I’ll update museums? their own asking senior by 2008 questionnaire in marketing museum management staff on about their views and communication different out for reaching today, branding A the world. kinds of museums around concerns special aspect of the research museums, especially in China, where new mushrooms. appearing like museums are after change six years see real Can we really we Are the original questionnaire? institutions? branding-driven building new old habits? our same, to sticking we Or are Presenter: Luis Marcelo Mendes, Marcelo Luis Presenter: Museums, for Consultant Communications Marinho Fundação Roberto MUSEUMS AND BRANDING: A TALE OF A TALE MUSEUMS AND BRANDING: AND HATE LOVE This session will ask how can you get can you will ask how session This present and it will a story, tell to data your talk. get numbers to to of ways a variety is a living glossary of video and audio TOWARD MACHINE-READABLE reformatting artifacts and errors, with MUSEUMS: THE NATIONAL ARCHIVES’ vetted descriptions, proposed remedies, EXPERIENCE BUILDING A READ/WRITE
frid�y and the goal of enhancing visual literacy in ONLINE CATALOG API the field of audio and video preservation. Presenter: Dominic McDevitt-Parks, Attendees will learn about the AVAA, Digital Content Specialist, National Archives with a focus on projects, institutions, and and Records Administration organizations that have made significant APIs for collections information are still contributions to its content, as well as how rare in the museum world. Over the last to give feedback on its development and year, the National Archives developed the how to contribute to its growth. The AVAA first API for our online catalog. We have Wiki is a model for advancing community- learned a lot along the way. Developing built and open educational resources. our API is part of the ongoing shift in the cultural sector from making collections THE FACTMINERS SOCIAL merely “accessible” in physical form or on GAME ECOSYSTEM siloed websites, to making digital assets Presenter: Jim Salmons, Founder and and metadata as open, reusable, remixable, Project Director, FactMiners and shareable as possible. Because the API This case study is a companion to “The makes collections data machine-readable, Embedded Metamodel Subgraph Design it allows the community to manipulate Pattern: Its Use in Crowdsourced Social- it for their own purposes and use it in Gaming LOD Repository Generation at the innovative applications and third-party Softalk Apple Project.” The FactMiners platforms. We sought to create an API ecosystem is a social gaming community that not only is RESTful, with a low barrier supported by the FactMiners Open Source to use, but also writable—something not developers community. Our “serious fun” yet seen in other cultural institutions. This playgrounds are the Open Culture / Open approach will eventually make our data Data digital collections of library, archive, not just open access, but open authority. and museum hosts of FactMiners Fact We are moving toward a system in which Clouds, which are Linked Open Data metadata fields and images themselves repositories constructed through the are contributable by the public, with crowdsourced gameplay of FactMiners vetting. We will cover our rationales, players. We will discuss the social network design principles, and examples of internal of people and organizations that make and external uses which serve institutional up the FactMiners social game ecosystem, strategic goals. and we’ll explain how the FactMiners Stream: Participatory/Open Data technical platform supports this ecosystem. The emphasis will be on the FactMiners.org Open Source developers community, with a particular focus on describing our active “itches needing scratching” areas of activity. We hope to identify kindred spirits interested in joining the FactMiners.org developers community or in collaborating with us as we pursue our mission of “Serious Fun for Everyone.”
44 | THINK BIG, START SMALL, CREATE frid�y MCN2014 | 45 MCN2014 This no-nonsense presentation will presentation no-nonsense This developed was project the how explain budgets, including actual and executed, and hardware and failures, successes and details, and shortcuts software with Bluecadet collaborated innovations. interactive three create the museum to American Voices: Native for experiences motion- The and Now. People—Here The offers Projection Central activated that overview cinematic a narrated, Fram- anchors the space. and introduces eye-catching, four ing the gallery are with Media Towers Interactive 15-foot-tall audio and video and maps, object photos Native of influential clips, and profiles Voices American American leaders. Native the of objects from hundreds features help visitors and to collections; museum’s Interactive these objects, twelve interpret views, rotated offer Object Touchscreens sorting for and in-depth information, experience. a personalized MOOD-O-METER TURNER’S APOTHECARY Presenter: Caroline Herr, New Media Web Media Web New Herr, Caroline Presenter: Museum Essex Peabody Associate, is a Apothecary Mood-o-Meter Turner’s designed, online interactive responsively J.M.W. by artworks present quiz used to Museum Essex during the Peabody Turner inter- and the Sea. This Turner exhibition a visitors give aims to experience active Turner understanding for point of access mood, and emotion, of affect, as a painter as much as one of landscape and sea- is fun, whimsical, interactive The scape. a evoke to and designed thematic, seen during aesthetic nineteenth-century use Visitors lifetime. working Turner’s spin a dial, turn a knob, to gestures touch and answer choices make to or swipe a series of interactions, After questions. a single the result: presents the device based selected work, image of a Turner with a verbal along on the user’s results,
Presenter: Aaron Miller, Senior Producer, Senior Producer, Miller, Aaron Presenter: Bluecadet the how will demonstrate case study This Museum of of Pennsylvania University created and Anthropology Archaeology semi-permanent exhibition a successful exhibits filled with media and interactive tight budget. on a very NATIVE AMERICAN VOICES: THE AMERICAN VOICES: NATIVE PEOPLE—HERE AND NOW a “boat” with an opening at the stern. the stern. at with an opening “boat” a and explore aboard step could They sit on a bench along the or could visually, visitors’ transported experience The bow. of Impression- the world into imaginations ideas whose ground-breaking artists, ist arose life ordinary about painting from such as being on experiences direct from this one. much like in vessels the water This session will present the 2014 AAM AAM the 2014 will present session This Studio The project MUSE Award-winning multi- experiential , an immersive, Boat interpretive supported that media device Museum Essex points in the Peabody on the Water. Impressionists exhibition physical fully designed, step-in, This boat studio of an Impressionist’s evocation suggest to used a multisensory approach the moment of at surroundings the artists’ of artwork the early stages and inspiration audio, means of video, By production. and tactile elements, visitors scent, props, the to transported imaginatively were artist of an Impressionist world floating nineteenth in the late on the river working encountered they In the gallery, century. IMPRESSION OF AN IMPRESSIONIST BOAT OF AN IMPRESSIONIST IMPRESSION of Integrated Olson, Director Jim Presenter: Museum Essex Media, Peabody ROOM: OAK 11.30AM–12.30PM STUDIES CASE description of her or his correlating mood source documents into the content of in period style. Visitors in the museum are captivating user experiences. We seek to encouraged to look closely at the original build relationships with museums, archives,
frid�y object nearby or learn more on our and other organizations, so that we might website. People are encouraged to share collaborate and share their remarkable their results and a link to the interactive and sometimes unseen documents with via email and social media. the public. Stream: In-Gallery/Mobile/Social MESH NETWORKS: CREATING DIY MOBILE CONNECTIONS IN-GALLERY 11.30AM–12.30PM Presenter: Brinker Ferguson, Digital Media CASE STUDIES Manager, Balboa Park Online Collaborative At a moment when there is a fair amount ROOM: GARDEN of discontent with large social-media DOCUMENT DEEP DIVE: BRINGING platforms such as Facebook, Google+, and HISTORICAL DOCUMENTS TO Twitter, people are starting to think about THE PUBLIC alternative ways to interact and share content. This presentation will examine Presenter: Megan Gambino, Editor and current methods for creating DIY mobile Writer, Smithsonian.com, Smithsonian mesh networks within museum galleries. Institution; Brian Wolly, Digital Editor, In a wireless mesh network, the devices Smithsonian Magazine, Smithsonian in an area work together to create a local Institution network that is not reliant on any central As the editors of Smithsonian.com, authority. As in-gallery involvement we are constantly investigating what focuses on ideas of participation and attracts readers to our site, asking connection with objects, how might mesh ourselves what encourages them to networks inspire peer-to-peer creativity share and become most engaged. and relationships with other visitors at One exciting theme we’ve found is that the museum? Could DIY mesh networks primary source documents and images encourage visitors to interact with other resonate strongly. In many ways, this is people in a gallery, rather than just posting unsurprising. The “Smithsonian” name images or descriptions of their museum brings an expectation that we can explain experiences on social media sites for the nation’s past using historic objects; external consumption? We’ll look in depth but in using two tools, Document Cloud at different implementations and uses and Thinglink, we’ve found a captivating of an on-site mesh network as a platform way to present explanatory journalism for visitors to self-organize and share in an engaging manner. The Document or co-author information. Deep Dive series features historical documents with annotations based on interviews with experts. We have spotlighted photographs, menus, recipes, tests (the first SAT!), love letters and other correspondence, and ground- breaking legislation, essentially reading between the lines. This transforms
46 | THINK BIG, START SMALL, CREATE frid�y MCN2014 | 47 MCN2014 designing and presenting metalinear and presenting designing environ- It comprises narratives. cinematic of stories, pieces authoring ments for among story describing the relationships narrative and designing an abstract pieces, sequencing those pieces. for structure Blue “The created we Using StoryMap, metalinear narrative. a documentary Store,” has Blue Store the actual 1699, Since in Dudley the intersection at been located neighbor-hood in the Roxbury Square remember Many Massachusetts. of Boston, as known there, store the furniture its blue exterior. for Blue Store, Ferdinand’s point of a narrative is the focal store The of and the people Square about Dudley is not one metalinear story This Roxbury. be to of stories but a collection story, points of view different from recombined elicit curiosity and interaction. that in ways Participatory/Open Data Participatory/Open Stream: Emerging Technologies Emerging Stream: 11.30AM–12.30PM 3D OF CHAOS: LAYER PRINTING/SCANNING/DESIGN ROOM: FRENCH Highlands Mexico New from Presenters University Highlands Mexico join the New Come Arts & Technology Media University department (including the Parachute Cultural AmeriCorps makerspace, Factory Tech- and Cultural Program, Technology learn how to Lab) nology Development use 3D scanning and designing soft- to MCN’s booty for 3D-print pirate to ware titled of Chaos installation, annual Layer Uncharted into A Voyage Shipwreck’d: and everybody Anybody Technology. about 3D in learning more interested your off printing should join us and show of Chaos the Layer designs at printed 5:30PM Friday. at opening reception
This case study will describe the potential will describe the potential case study This comple- for of metalinear narratives museum, gallery, menting and extending A metalinear experiences. or library or small, of lexia, is a collection narrative be designed to pieces, story related tell many to ways in different arranged points of view. different from linear stories for platform is a web-based StoryMap Presenter: Keith Donaldson, StoryMap Donaldson, StoryMap Keith Presenter: Solutions THE BLUE STORE: DOCUMENTING, DOCUMENTING, STORE: THE BLUE THE SHARING, AND UNDERSTANDING THROUGH OF DUDLEY SQUARE HISTORY NARRATIVES METALINEAR iBeacons are small Bluetooth Low Energy Energy Low Bluetooth small are iBeacons send and receive can that (BLE) devices smartphones such BLE-enabled from data on proximity use is based as iPhones. Their about 200 feet, (from a smartphone to has and each device 4 inches), to down sensor. and temperature an accelerometer actions trigger contextual ability to Their is very based on micro-location or content The in the museum context. attractive to wanted Canadian Museum of Nature as a of iBeacons the potential explore and experience visitor means of improving look might that engagement—but what run quick and dirty pilots we Could like? Staff try. to wanted We with iBeacons? of the museum including areas from Education, Services, Guest Exhibits, Web, set out to Operations and Commercial could iBeacons how ideas for workshop experience. the visitor and improve expand test to app a low-fidelity then used We engagement activities using different visitor evaluate and to content pre-existing and improve iterate hope to We response. engage to best of how our understanding using iBeacons. with visitors RAPID PROTOTYPING WITH iBEACONS PROTOTYPING RAPID Head, Web Anne Botman, Presenter: Museum Canadian Initiatives, & Digital of Nature DO YOU REALLY KNOW YOUR DATA CENTER PARTNER?
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48 | THINK BIG, START SMALL, CREATE frid�y MCN2014 | 49 MCN2014 Presenter: Katherine Biggs, Education Biggs, Education Katherine Presenter: Programmes, Digital Learning Manager, the British Museum the will outline how presentation This has Centre Samsung Digital Discovery engage to been using 3D technology E-INK PAPER DOCUMENTS (EPD) (EPD) DOCUMENTS E-INK PAPER PROJECT DEVELOPMENT Professor Visiting Cohen, Stan Presenters: Highlands Mexico New of Technology, Professor Miriam Langer, University; Cultural of Media Arts & Technology, Mexico New Lab, Development Technology Highlands University project Documents (EPD) E-Ink Paper The an develop to project began as a research e-ink displays managing open solution to create to goal was labels. The museum for updatable, low-contrast, a high-resolution, labels. The electronic for solution shared funding a shared into evolved project the NMHU Cultural partnership between Lab and Development Technology Museum of Art, the Dallas Broad, The Indianapolis Museum of Art, Baltimore Museum of Art, Museum of Contemporary Art Chicago, and other partners. We’ll and software, EPD hardware demonstrate and hearlabeling system, the from show some partner museums about the process on an group as a distributed of working small and grew started that R&D project organically. EXPERIMENTS 3D: ADAPTING WITH THE BRITISH FOR 3D TECHNOLOGIES VISITORS MUSEUM’S YOUNGEST 1.30PM–3.00PM INSIDE: ON THE IT’S BIGGER IN TIME, SPACE, ADVENTURES DIMENSION AND THE 3RD ROOM: OAK of Director Chair: Douglas Hegley, of Arts Minneapolis Institute Technology, Led by MCN members, the SIGs (Special by Led for a space provide Groups) Interest pursue niche to professionals like-minded mission. overall MCN’s to related interests with peers connect to way a great They’re to and passion specific your who share relationships. professional your develop a SIG? belong to MCN? Don’t yet to New of Lunch” annual “Byte This No problem! Each everyone. SIG Luncheon welcomes and open discussion, SIG has a table for learn to table-hop to encouraged you’re wish. SIGs as you about as many ROOM: PAVILION A BYTE OF LUNCH—SPECIAL OF LUNCH—SPECIAL A BYTE GROUP (SIG) INTEREST LUNCHEON Stream: Big Thinking Stream: 12.30PM–1.30PM The Canadian Museum for Human Rights Human Canadian Museum for The on the world opened its doors to (CMHR) new first As the 20th, 2014. September 60 museum in Canada in over national than its has had more the CMHR years, and opportunities on of challenges share intangible subject presenting to its path and technology-rich media through matter CMHR Director Timpson, Corey exhibitions. present of Exhibitions and Digital Media, will successes, 10 Moments—issues, his Top with the unfore- encounters compromises, has been seen, and high jinks during what fears, and tears, love of odyssey a five-year realization. through inception from Presenter: Corey Timpson, Director of Director Timpson, Corey Presenter: Media, Canadian Exhibitions and Digital Human Rights Museum for ROOM: PARISIAN 11.30AM–12.30PM FOR MUSEUM CANADIAN RIGHTS HUMAN young audiences with the British Museum’s (3D.si.edu), 3D models turn online collection. 3D remains a buzzword in the visitors into active investigators. They can cultural world, and this example will show manipulate lighting to draw out hard-to-
frid�y how 3D applications can be used to read details in low-relief carvings, explore engage children with a museum collection. cross-sections to reveal the interior of a We were particularly interested in seeing revolutionary engine, measure a whale whether engagement with the museum’s vertebra, and more. Full datasets for most 3D artifacts would be enhanced through models can be downloaded, enabling the use of 3D, rather than 2D, technology. anyone with a 3D printer to make replicas. I will discuss how and why we chose We will discuss how the prototype was to engage a range of audiences using conceived, how it became the biggest different 3D techniques, and how social-media event in the Smithsonian’s collaborations were crucial in developing history, and how we hope to take the these activities. Evaluated case studies project from pilot to production. will support a broader consideration of Stream: Emerging Technologies whether 3D technology is a viable tool for engaging children with a museum 1.30PM–3.00PM collection, as well as recommendations for adapting techniques for a young audience. CROSSING THE THRESHOLD: These case studies include 3D scanning DIGITAL STRATEGIES TO activities for under-tens, inspired by arch- CAPTURE AUTHENTICITY aeological photogrammetry; computer- OF PLACE aided design for teenagers; and 3D printing for families, with reference to ROOM: FOUNTAIN the role of 3D in museum conservation. Presenters: Miriam Bader, Director SMITHSONIAN X 3D: THE TALE OF of Education, the Tenement Museum; A 168-YEAR-OLD INSTITUTION, LASER Heather Diamond, Curator, Friends of SCANNERS, AND 3D PRINTERS ’Iolani Palace; Ximena Gómez González Cosío, Development Coordinator, Diego Presenter: Günter Waibel, Director, Rivera-Anahuacalli Museum, Mexico City; Digitization Program Office, Smithsonian Alice Walker, Digital Media Director, Institution Antenna International Smithsonian X 3D brings iconic Smithsonian If a house museum (or a historic site) is collection objects and remote research the “collection” just as much as the objects sites to a web browser near you, by apply- inside it, or the grounds on the outside, ing cutting-edge 3D technology to one- how do we use interpretive media to of-a-kind objects and environments. The capture and enhance that authenticity pilot project investigates the applicability of place? In this panel drawn from Mexico of 3D technology in cultural heritage City, Honolulu, and New York City, we settings by focusing on use cases from will discuss the veracity, or authenticity Smithsonian museums and science of place, of the house museum itself, and centers. Examples include the 1903 Wright how that must influence interpretation Flyer, Lincoln’s life masks, a 1500-year- strategies for house museums in the old sculpture of the Buddha, a prehistoric Digital Age. The panelists will speak to fossilized whale, and a Supernova. As collections management, visitor outreach, seen in the Smithsonian’s 3D explorer and multimedia engagement strategies as
50 | THINK BIG, START SMALL, CREATE frid�y MCN2014 | 51 MCN2014 of expression resonates in the museum in the museum resonates of expression with appear Images continually space. independent hashtag, the #museumselfie Based on initiatives. of museum-sector research, and graduate of travel a year will outline a theoretical this presentation the function understanding for framework It aims and meanings of museumselfies. the these images, decode demystify to them and place broadcast, they messages themes: identity of three in a framework contemporary studies, theory in visitor and a historical social media theory, and portraiture. of photography context a are museumselfies that will show This subset of the selfie phenomenon, valid the museum sector one important for as an important creative recognize to visitors. by expression = MARKETING + EDUCATION #MUSESOCIAL? Presenters: Dana Allen-Greil, Dana Allen-Greil, Presenters: Senior Manager of Digital Outreach, Collerd, GalleryNational of Art; Margaret Meagan Estep, Phillips Collection; The Phillips Collection The been museums have nearly a decade, For and communicate using social media to As social media with the public. connect in museums and ubiquitous more become old lives, everyday in our visitors’ ingrained can a cultural How reemerge: questions with a variety connect best institution core is the What online? of audiences purpose of social media in a museum? mere can museums go beyond How personal connections, foster to promotion meaningful deepen learning, and create will We engagement with their audiences? of marketing the rich intersections explore unpack the benefits to and education and challenges social of participatory in museums. Museum media experiences and Meagan Collerd Margaret educators their experiences will share Estep Presenter: Alli Burness, Independent Alli Burness, Presenter: became a seemingly selfies During 2013, They means of expression. ubiquitous and been the subject of intense have the further With popular attention. they of mobile technology, penetration normalized and an accepted will become than more With mode of self-expression. and 10,000-plus 5,500 images shared during the exchanged contributions this mode MuseumSelfie Day, inaugural BODY CRITICAL: WHAT DO CRITICAL: WHAT BODY MUSEUMSELFIES MEAN? Chair: Emily Lytle-Painter, Senior Digital Chair: Emily Lytle-Painter, Angeles County Los Manager, Content Museum of Art #MUSESOCIAL ROOM: PARISIAN Stream: Big Thinking Stream: 1.30PM–3.00PM they apply to on- and off-site interactives, interactives, on- and off-site apply to they media. web-based and mobile tours, range these house museums Because house and suburban a bucolic from a downtown to palace, a royal to garden, building, and their collections tenement the last the 1860s through span from stories different vastly have they century, regarding considerations However, tell. to its media and the use of interpretive can be surprisingly visitors impacts for of the role will discuss We similar. how within a guided tour, technology institutions media can allow interpretive timelines and the narratives expand to and successful within a singular space, lines. or cultural along regional approaches highlight unique character- also will We of house museums, which call for istics approaches interpretation customized media. with new collaborating and experimenting with 1.30PM–3.00PM inquiry-based learning via social media IIIF: A COMMUNITY at The Phillips Collection. Dana Allen-Greil FRAMEWORK FOR CULTURAL
frid�y will guide the conversation and share wider perspectives on the rich possibilities HERITAGE IMAGE DELIVERY of this hybrid field. AND REUSE
ORGANIZING THE WORLD’S MUSEUM ROOM: CONTINENTAL SOCIAL MEDIA MANAGERS Presenters: Benjamin Albritton, Digital Presenter: Lori Phillips, Digital Marketing Medieval Projects Manager, Stanford Coordinator, The Children’s Museum of University Library; Stuart Snydman, Indianapolis Associate Director for Digital Strategy, When you’re a social media manager for Stanford University Libraries; Jon Stroop, a museum, your job is always interesting Digital Initiative Programmer/Analyst, (and incredible, and challenging, and Princeton University Library inspiring)—but sometimes it can also seem The International Image Interoperability lonely. You can often feel like you’re in this Framework (http://iiif.io) is a community of alone, when in reality there are many out academic and national libraries, museums, there just like you! Last year at MCN 2013, archives, other nonprofits, and commercial we had a dream: wouldn’t it be wonderful entities committed to sharing cultural if social media managers at museums heritage images. In the past three years around the world could collaborate it has defined common APIs for image throughout the year on projects, share delivery that are support-ed by a growing successes and failures, and have a place ecosystem of open source image servers where we could chat, ask questions, and and clients. The IIIF initiative started lean on each other? We thought, why not small—it was conceived on a napkin at a support each other across institutions? Cuban restaurant in Palo Alto. IIIF’s list of Why not celebrate our successes or even partners, and its impacts on digital cultural share one another’s amazing campaigns heritage, have steadily grown. with our own audiences? Why not pool our resources for big ideas? That’s just The benefits of common APIs and open what we did. Ryan Dodge and Lori Phillips source software to digital cultural heritage created the International Museum Social have become increasingly evident. IIIF Media Managers group on Facebook. technologies enable researchers to view, The group started small and has grown analyze, compare, and annotate high- to over 200 members from six continents. resolution images from disparate image The community built through this group repositories in one workspace, using illustrates the conference theme of best-in-class image viewers and high- thinking big and starting small, and performance image servers. With common working collaboratively toward shared APIs, we are no longer bound to a single, goals. This presentation will highlight monolithic software stack for image this collaboration and camaraderie, delivery. Deploying, updating, migrating, and it will offer a rationale for the value and integrating delivery platforms of collaborating more openly on a pan- becomes significantly easier. This will be institutional scale. a comprehensive introduction to IIIF, with an overview of the initiative, a walkthrough Stream: In-Gallery/Mobile/Social of the APIs, and a demonstration of image
52 | THINK BIG, START SMALL, CREATE frid�y MCN2014 | 53 MCN2014 Materials and equipment have varied varied have and equipment Materials Hardware and accessibility. in cost greatly modified an affordable, from has ranged a to product videogame commercial light scanner, structured high-resolution has included free-access and software software and professional programs web has been collected Information packages. of each limitations on the benefits and on 3D will focus session This technique. and storage, publication, imaging for where will discuss Presenters conservation. overlap, and collaboration technologies types, data managing various are they how have and challenges questions and what and their these assets to arisen in regard and access, preservation, long-term management. Over the last two years, several people several years, two the last Over digital left key art museums have large at had held, in some cases, for positions they will forum professional This a decade. over for those reasons not on the specific focus these what on but rather departures, What at large. the field changes mean for do next, these people gone on to have what those choices, make did they why those for have do they insights and advice and what inside institutions, working 1.30PM–3.00PM A CHANGING FIELD: WHAT HAPPENS WHEN DIGITAL MUSEUM? THE LEAVE LEADS ROOM: PAVILION Forrester Burnette, Allegra Presenters: Independent Erin Coburn, Research; Founder Silvers, Dana Mitroff Consultant; Designing Insights; Liz Neely, and Director, Museum of Harwood Exhibitions Manager, Associates; Sexton Sexton, Art; Charlotte Adaptation, of Digital Smith, Director Koven of Art Museum Blanton Stream: DAMS / Collections Management / Collections DAMS Stream: The Yale University Art Gallery has recently Art Gallery has recently University Yale The of 3D imaging, scan- used a wide variety examine to ning, and printing technologies of art in its collections. works for and care Resources, departments—Visual Three and Conservation—have Collections, in projects in collaborative participated enabled have projects These year. the past objects, fostered of examining ways new methods of efficient and safer more and storage of art for packing works alterna- innovative and led to transport, treatments. conservation involving tives Presenters: Jason DeBlock, Manager of Jason DeBlock, Manager Presenters: Art Gallery; University Yale Collections, Yale Senior Photographer, House, Richard Project Art Gallery; Elena Torok, University Yale in Objects Conservation, Conservator Data Williams, Art Gallery; Scott University University Yale Administrator, & Database Art Gallery ROOM: GARDEN CROSS-DEPARTMENTAL CROSS-DEPARTMENTAL USING 3D COLLABORATION YALE: AT TECHNOLOGIES USE OF INTERDISCIPLINARY SCANNING, AND 3D IMAGING, IN PRINTING TECHNOLOGIES THE MUSEUM ENVIRONMENT MANAGEMENT DATA AND ITS 1.30PM–3.00PM Stream: Participatory/Open Data Participatory/Open Stream: display, analysis, and annotation software. software. and annotation analysis, display, in its application will describe Panelists use cases on real-world drawing practice, and will discuss projects, and research for the museum benefits both its potential and the opportunities it offers community heritage cultural among collaboration for image repositories. reflections do they have on the changes at don’t have, but museum and library play in the museum digital space? The panel websites can benefit from identifying will explore new possibilities opening up what visitors need most immediately and
frid�y inside and outside our field, both for by providing it in an app-like interface seasoned professionals and for those new designed with that single purpose in mind, to museums and the cultural sector. The rather than in pages and pages of text. The session’s format will foster lively and most visited pages at the New York Public informal discussion with audience members, Library’s website, nypl.org, are in the who will be encouraged to share their own “Locations” section for information about experiences and contribute to the dialogue. the library’s 92 branches. This session will Panelists will include Allegra Burnette, describe how we redesigned this section former Creative Director of Digital Media to put the most important information at at The Museum of Modern Art; Erin visitors’ fingertips and make everything Coburn, former Chief Officer of Digital easier to find. We will describe the Media at The Metropolitan Museum of research that went into determining the Art; Dana Mitroff Silvers, former Head most important features, the trade-offs of Online Services at the San Francisco required to keep the interface as simple Museum of Modern Art; Elizabeth Neely, and consistent as possible, and the lessons former Director of Digital Information and learned in moving from an information- Access at the Art Institute of Chicago; centered to a service-centered design. Charlotte Sexton, former Head of Digital Media at the National Gallery, London; iBEACONS—API FOR THE REAL WORLD? and Koven Smith, former Director of Presenters: Illtud Daniel, Llyfrgell Technology at the Denver Art. Genedlaethol Cymru—The National Library Stream: Leadership of Wales; Dafydd James, Museum of Wales; Rheinallt Jones, Amgueddfa Cymru— National Museum Wales; Tom Pert, 3.30PM–5.00PM Amgueddfa Cymru—National Museum NEW ERGONOMICS: MAKING Wales; Bill Thompson, Head of Partnership TECHNOLOGY FOR HUMANS Development, BBC Archives, BBC The People’s Collection Wales program ROOM: PAVILION publishes a website full of fascinating photographs, sound recordings, Chair: Miriam Langer, Professor of Media documents, videos, and stories about Arts & Technology, Cultural Technology the history and heritage of Wales and Development Lab, New Mexico Highlands its people—the first of its kind in the University UK. Funded by the Welsh Government, the website draws together the digital DOTH MY SIMPLE FEATURE CONTENT collections of the main heritage YOU? FIRST STEPS TO A SERVICE- institutions in Wales, alongside content ORIENTED WEBSITE from smaller museums, archives, and Presenter: Sean Redmond, Senior Developer/ libraries, as well as user-generated Front-End Lead, New York Public Library content. We will explain how migrating The best-received user experiences on from a complex website on a bespoke the web are increasingly app-like websites CMS to a new Drupal system enabled that do one thing very well. Doing only us to start “Thinking Big” about leading one thing is a luxury cultural institutions sector-wide innovation in Wales.
54 | THINK BIG, START SMALL, CREATE frid�y
MCN2014 | 55 MCN2014 is to understand how conservation labs conservation how understand is to by “transparent” more can become the findings and into public(s) inviting of museum preservation. assessments Scheller collection of African sculpture sculpture of African Scheller collection look at this paper will of entry, as a point under way projects and AR virtual reality Arts Fine the at lab in the conservation The objectiveMuseums of San Francisco. ROOM: FOUNTAIN Suse Cairns (facilitator), Presenters: Baltimore Manager, Digital Content Public Russell, Museum of Art; Adrianne Kistler Marianna Coordinator, Programs R. Smith, Beach Museum of Art; Sarah & Communications, of Marketing Director House Museum of American Reynolda of Director Assistant Oxford, Art; Trish Reynolda and Communications, Marketing House Museum of American Art and age when bigger is better, In a day and easily accessible more and often are small museums often celebrated, and of digital in the realm forgotten Conference media technology. new blogs, and journal articles presentations, the and celebrate analyze frequently institutions of large and failures successes digital with big budgets, well-supported leader- departments, and forward-thinking small museums are many at People ship. their heads, left sighing and scratching afford might not be able to they knowing let alone implement such programs, to support and board garner institutional them. for Stream: Emerging Technologies Emerging Stream: 3.30PM–5.00PM THINKING BIG: BEING SMALL, INNOVATORS SMALL-MUSEUM AND THE LITTLE-KNOWN DIGITAL SMALL-MUSEUM REVOLUTION Since the 1930s, conservators have studied studied have conservators the 1930s, Since of image-capture objects with a variety infrared, such as ultraviolet, techniques, this rich light. Often and raking X-ray, is housed and accessed information decisions. preservation inform to internally number a growing however, Recently, wear begun to have of conservators and use devices display head-mounted help to (AR) tools reality augmented the public and educate visualize, inform, the care go into about the decisions that a virtually open up the lab, of objects. To the public, to usually inaccessible place images online and can share conservators learn more to in galleries, enabling viewers Using the Richard about a collection. Presenters: Brinker Ferguson, Digital Media Ferguson, Brinker Presenters: Online Collaborative; Balboa Park Manager, Head of Conservation, Dale Kronkright, Museum O’Keeffe Georgia THE CYBORG MANIFESTO: MANIFESTO: THE CYBORG CONSERVATION IN TRANSPARENCY TECH WEARABLE LABS THROUGH TOOLS REALITY AND AUGMENTED One example is the development of the of the is the development One example to Wales in network public iBeacon first and interpretation location-based deliver Museum. This Slate National the at content opportunities exciting offers technology may iBeacons triggering content. beyond to the solution a cheap and simple offer museums for coverage lack of network Wales, in rural heritage sites and cultural is get things wrong to but the potential to attendees will encourage We real. these opportunities and explore consider the best are as: Where such questions do How devices? iBeacon for locations signals? Bluetooth affect layouts room coverage iBeacon should granular How try do you information much How be? much How on a mobile screen? show to much audio, and how should be text, Do you widgets? or interactive video, the information? layer Being Small, Thinking Big brings together between designers and curators and as four small-museum professionals who an independent publication, reminiscent are leading a digital museum revolution: of a zine. Using intern support and existing
frid�y a revolution that uses limited resources in-house content management systems and requires flipping old-school ways helped to keep development costs near of thinking into the new school, shaking zero and advance the idea by avoiding an institution out of its long-standing hurdles such as budget review and foundation with innovative thinking and approval. CHICAGO 0,0 refers to the professionalism. The panel will lead corner of State and Madison Streets, attendees on brief journeys through their where street numbering starts at zero. innovative and sustainable digital and new Moving north along State Street to the media programs. Through a facilitated Chicago River and south to Congress discussion, participants will discuss Parkway, the app will use AR and image challenges and successes in securing recognition to superimpose historical funding, garnering institutional and board images on live-streaming video from the buy-in, working with limited resources phone’s camera. Images aligned with (people and equipment), and public features of today’s built environment will engagement. The discussion will focus on show what has changed and what remains. small museums, but these programs will The experience will transform the urban be replicable by institutions of any size. landscape and expand the domain of Stream: Big Thinking the Chicago History Museum beyond its physical walls, creating an ongoing curatorial platform within multiple local 3.30PM–5.00PM communities and landscapes. NEW DIRECTIONS IN DIGITAL INTERPRETATION DIGITAL EDUCATOR TOOLS FOR MUSEUMS ROOM: PARISIAN Presenter: Samantha Diamond, Principal, CultureConnect; Monika Smyczek, Principal, Chair: John Russick, Director of Curatorial CultureConnect Affairs, Chicago History Museum The museum field trip is a powerful CHICAGO 0,0—THINKING BIG AND learning experience, an opportunity STARTING SMALL TO CREATE A NEW to cognitively engage and provide MOBILE HISTORY APP enrichment for students. Teacher involve- ment is critical for the success of a field Presenter: Geoffrey Alan Rhodes, trip, but many educators struggle to make Assistant Professor, Department of Visual the most of time outside the classroom. Communication Design, School of the Art Museums may struggle to meet diverse Institute of Chicago; John Russick, Director teacher and student needs and ensure of Curatorial Affairs, Chicago History that experiences tie back to classroom Museum objectives. The presenters will speak about This presentation will follow the their process for developing technology collaborative development of an products that serve museum and educator Augmented Reality (AR) prototype app needs, sharing the results of over 50 hours for the Chicago History Museum. The app of user interviews and design workshops is being approached as a collaboration during months of research with educators
56 | THINK BIG, START SMALL, CREATE frid�y MCN2014 | 57 MCN2014 Stream: Participatory/Open Data Participatory/Open Stream: (AAC) American Art Collaborative The compare to is sponsoring this session the semantic for initiatives and contrast the museum deepen Our aim is to web. of Linked understanding community’s and further our think- (LOD) Open Data ing about its tangible uses. Institutions Center will include the Yale represented museum British Art, which has exposed for Open Data, as Linked data collections and annotating ontologies using various and with Getty Vocabularies; the data the Smithsonian American Art Museum Museum of American Bridges and Crystal and on the objectives Art, focusing the American Art from vision resulting which those Collaborative planning grant, led.institutions 3.30PM–5.00PM WEB INITIATIVES— SEMANTIC DATA LINKED OPEN MAKING REAL ROOM: CONTINENTAL Allen, Deputy Director, Rachel Presenters: Art Museum; Eleanor Smithsonian American Diana Collaborative; Fink, American Art Digitization, Collection Head of Folsom, of American Institute Gilcrease Thomas Delmas-Glass, and Art; Emmanuelle History for Center Yale Manager, Data Collections Digital Media British Art; Shane Richey, of Bridges Museum Crystal Manager, American Art Stream: In-Gallery/Mobile/Social Stream: Near-Field Communication (NFC) enables (NFC) Near-Field Communication as well and bus cards, millions of subway What worldwide. payments as contactless of add a layer also be used to if it could commutes our everyday to storytelling of discovery? and send us off on journeys became digital Imagine if whole streets corridors, museums, digital storytelling with mixed content user-generated where the essence capture to museum content its significance, its stories, of an area: Highlighting context. its historical in which museum and ways innovative using technology are experiences visitor museum walls, physical beyond move to a deep dive will make this presentation major a Nesta-funded Statues, Talking into launched public art engagement project with in collaboration in 2014, in London of Leicester, the University Sing London, give aimed to project The and Antenna. visitors’ leveraging a voice, statues art and curiosity and linking them to them. The around experiences cultural on other NFC will also touch discussion people to encourage that applications with their environments creatively interact outside the museum sector. Presenter: Jessica Taylor, Global Head of Taylor, Jessica Presenter: International Digital Media, Antenna SMART CITIES: INNOVATIVE CULTURAL CULTURAL CITIES: INNOVATIVE SMART DELIVERY CONTENT and museums across the country. Two Two country. the across and museums school with museum and pilot programs a smartphone will be featured: partners preview to teachers allows gallery that field trip, on their will view they what learning module, and an object-oriented is grade- a tablet, that designed for learning standards, aligns to appropriate, many across and is easily replicable in a collection. objects or artworks 3.30PM–5.00PM The presenters will discuss case studies, ACCESSIBILITY AND MOBILE demonstrate assistive technologies, review TECHNOLOGY: RADICALLY universal design strategies, and share
frid�y content approaches to mobile and related CHANGING THE MUSEUM VISIT platforms. They also will share best practices and challenges to developing ROOM: OAK and implementing these solutions, as well as ideas about how devices and apps can Presenters: Sofie Andersen, Antenna Lab have significant impact on the experiences (Antenna International); Sina Bahram, of individuals with disabilities when Prime Access Consulting; Hannah Goodwin, visiting cultural institutions and engaging Manager of Accessibility, Museum of Fine Arts, Boston; Annie Leist, Project with museum collections. Coordinator, Art Beyond Sight; Anna Stream: Project Management/Evaluation Lindgren-Streicher, Project Manager and Research & Evaluation, Museum of Science, 3.30PM–5.00PM Boston; Christine Murray, Content Designer, Antenna International IP, OA, AND DAMS! OH MY! Mobile technologies are changing the lives ROOM: GARDEN of many individuals with disabilities, while also becoming ubiquitous in museums Presenters: John ffrench, Director of Visual and cultural attractions. Smartphones and Resources, Yale University Art Gallery; touchscreen technologies have potential Deborah Wythe, Head of Digital Collections positive and negative impacts on the & Services, Brooklyn Museum; Anne Young, experiences of individuals with access Manager of Rights and Reproductions, needs. At the heart of this issue are three Indianapolis Museum of Art concerns: considering how smartphones Many cultural institutions struggle to are used by individuals with access needs; figure out how to make their collection determining which features of commercial content more broadly accessible despite mobile devices, apps, and universal design intellectual property constraints, techno- principles can be adapted for museum logical challenges, and institutional contexts (and how these relate to other resistance. Image distribution can be in-gallery offerings); and documenting bogged down by changing photographic what is already being applied to mobile technologies and fears of violating copy- solutions in museums. right. It’s time to pull the media related to your collection from the exclusive The panel is informed by the industry hands of curators and put them into trends outlined in recent mobile surveys the hands of curious students, serious and conference discussions, including scholars, and anyone who wants to learn. Museums and Mobile surveys (2009–2013), If an image is worth a thousand words, the “Access” issue of Curator magazine imagine how many words an entire media (July 2012), TechatLead 2013, CSUN 2014, collection can generate! MW2014, WebAim, and ongoing global surveys and focus groups by Art Beyond Sight with Antenna International.
58 | THINK BIG, START SMALL, CREATE frid�y MCN2014 | 59 MCN2014 work done by the New Mexico Highlands Mexico the New done by work & Technology Media Arts University Parachute (including the Department Cultural AmeriCorps makerspace, Factory and Cultural Program, Technology get To Lab). Development Technology afternoon our Thursday by stop involved, with Motors” Computing Physical to “Intro morning “3D or the Friday session session. Printing/Scanning/Design” Have you found your voice yet? If the If yet? voice your found you Have left you have sessions conference MCN Karaoke join us for speechless, at be heard voice Night and let your will benefit event this fun night out. The the MCN Scholarship Fund. the venue. to attendees A bus will take at Hotel bus departs the Fairmont The bus will pick up any 8:30pm. A return the leave to ready who are passengers any at midnight. Transportation at venue of each other time is the responsibility participant. Participatory/Open Data Participatory/Open 9.00PM–12.00AM NIGHT OUT KARAOKE Hopkins Johns by sponsored Generously University 11433 KARAOKE, FAMILY LOCATION: TX 75229 GOODNIGHT LN, DALLAS, Presenters from New Mexico Highlands Mexico New from Presenters University the manifestation, in its fourth Now of Chaos as Layer known MCN tradition Please join us for is bigger than ever! of the installation the opening reception Uncharted into A Voyage Shipwreck’d: in layers us engulf you Let Technology. both practical of museum technologies AR and a drone, and whimsical: from booty and open source 3D-printed to opening will share Rodley Ed mayhem. of the installa- on the factuality remarks of is the culmination event tion. This ROOM: FRENCH SHIPWRECK’D: A VOYAGE A VOYAGE SHIPWRECK’D: UNCHARTED INTO OF LAYER TECHNOLOGY, OPENING RECEPTION CHAOS 5.30PM–7.00PM Stream: DAMS / Collections Management / Collections DAMS Stream: But how do you determine whether you whether you determine do you But how content to make rights sufficient have do you How open access? via available type of and what permissions, secure rely seek? Can you should you permissions invoke do you when if so, and use, on fair broadly content make do you it? How resistance? institutional despite accessible distributing for avenues the best are What By externally? content collection your (DAM) Management using a Digital Asset retain efficiently can more you system, rights information and supplement critical and can better in image files’ metadata of status the copyright understand Implementing a DAM assets. collection image management and can streamline partnerships with expand help you images, of collection distributors external of the amount decreasing drastically by both parties. entailed for additional work THE GREAT RACE TO WIN RETAIL
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60 | THINK BIG, START SMALL, CREATE s�turd�y
MCN2014 | 61 MCN2014 Stream: In-Gallery/Mobile/Social Stream: In this session, we’ll discuss how in-gallery in-gallery how discuss we’ll In this session, with the is evolving interpretation (including of screens integration continued and tablets, iPods, museum-provided approach to visitors entice to walls) touch Rooting directions. unfamiliar from content our in actual projects, our presentation goals, how insight into provide goal is to and evaluation processes, development with the emphasis one another, into feed other museums for on implications interpretation. their gallery layering serves projects Each of the example yet they content, and audiences different theme of an integrated a common share and process development internal/external of piloting and prototype multiple rounds with a clear goal Each started evaluation. with tested engagement and was visitor for The projects approach. that refine to visitors of digital a variety cover discuss we’ll install- wall and touch the iPad approaches: of Arts in Institute the Minneapolis ed at the Past Galleries, the Play the African school groups for game developed iPod Center’s visiting the Minnesota History on Minnesota exhibit Wow Now Then Guide games and the Family history, Museum. the Nelson-Atkins for developed 9.30AM–11.00AM AND PILOTING (DIGITAL) IMPLEMENTING INTERPRETATION GALLERY ROOM: OAK Principal, Haley-Goldman, Kate Presenter: Mike Consulting; Viewpoints Audience of Arts; Institute Minneapolis Mouw, and Museum Education Sly, Jennifer Minnesota Historical Specialist, Technology Interpretation Lead Society; Emily Fry, Museum Essex Peabody Planner, Stream: Big Thinking Stream: Presenter: Alexander Freeman, Freeman, Alexander Presenter: Media Consortium New Museum > 2015 Report NMC Horizon The technology on emerging will focus Edition education museum to and its applications six introducing and interpretation, that or practices technologies emerging in use mainstream enter to likely are years. five to year the next museums over and trends the key It also will present in our continue to challenges expected from Topics the same period. over field included BYOD report the previous Crowdsourcing, Own Device), (Bring Your Publishing, Location-Based Electronic and User Interfaces, Natural Services, Techno- and Conservation Preservation the next will preview session logies. This such report. ROOM: PAVILION 9.30AM–11.00AM > REPORT NMC HORIZON EDITION MUSEUM 2015 PREVIEW saturday 9.30AM–11.00AM 9.30AM–11.00AM CO-CURATING DIGITAL HOW TO EAT AN ELEPHANT: MEDIA WITH TEENS USING BUSINESS INTELLIGENCE TO TAKE ROOM: PARISIAN SMALL STEPS AND ACHIEVE Presenters: Sofie Andersen, Antenna Lab BIG RESULTS (Antenna International); Patty Edmonson, Intergenerational Interpretation Specialist, ROOM: FOUNTAIN
s�turd�y Cleveland Museum of Art; Rosanna Flouty, Adjunct Assistant Professor, New York Presenters: Stephanie Reyes, Manager, University Business Intelligence Group, JCA, Inc.; Dustin Van Orne, Marketing and Systems This panel will discuss how museums Analyst, Modern Art Museum of Fort Worth are using emerging and new media technologies with teens to foster new skills, Business Intelligence can help you achieve create inspiring learning environments, big goals. BI projects can cost big money. and produce uniquely “teen” narratives. BI can mean big technology. It can be Drawing on varied programs from online intimidating, but it doesn’t have to be. courses to media production, we will share Despite the potential “big-ness” of it, successful models for fostering co-creation getting started with BI doesn’t have to of digital media programs in the museum be a huge, budget-busting endeavor. context, look at how to introduce story- Museums collect lots of data every day telling and new media skills, and address about visitors, members, and donors. the thorny question of measuring the You can think big but start small with BI success of new media initiatives. in ways that help you take advantage of valuable data you already collect. Each Case studies will highlight ways to admission, gift, and ticket purchase has encourage teens to use an active voice and push them to own spaces in the museum, insight in it. You can analyze buying habits challenge their assumptions, and discuss and patterns of visitation and renewal. difficult topics that affect their daily Collectively, that data can tell an incredible existence. How can a teen program instill story about your guests and even predict a sense of authority, empower teens to take what they are likely to do in the future. on big issues that are salient to their lives, BI can change how you do business by and use mobile and other technologies to helping you understand where you are make invisible conversations visible? What today and what tomorrow will look like. kinds of media result from these initiatives The panel will discuss how Business and how do we assess the results? We will Intelligence is changing the museum look at the delicate balance of creating an space. Dustin Van Orne will share how even exchange, fostering “safe” spaces for the Modern Art Museum of Fort Worth teens to create museum-related media and implemented BI to improve how they find their own voices without judgment. report on and analyze visitation and We will discuss the latest digital media membership data. Stephanie Reyes will experiences being created with and for discuss how some museums are using teens, share insights on setting up predictive analytics to boost their programs, and address how to create membership programs. public-facing media by and for teens. Stream: Project Management/Evaluation Stream: Participatory/Open Data
62 | THINK BIG, START SMALL, CREATE s�turd�y MCN2014 | 63 MCN2014 The items came with sparse records neatly neatly records came with sparse items The had library but the Perfect, in Past stored and already system with that no experience and content had multiple databases Topics in place. management systems an of integrating will include the process and digitally physically collection existing migrating institution, established an into multiple times, and adapting records The manage the collection. to software issues discuss to will be invited audience alternate offer migration, asset surrounding the future solutions, and contemplate implementation. of the current sustainability RIGHTS & REPRODUCTIONS: CULTURAL THE HANDBOOK FOR INSTITUTIONS There is currently no single reference for for no single reference is currently There or permissions rights and reproductions forthcoming in museums. The specialists The Rights & Reproductions: publication the first Institutions, Cultural Handbook for solely focus to resource comprehensive by the co-published on this field, will be Indianapolis Museum of Art and the Press, of Museums American Alliance in July 2015. publication with anticipated and rights and law, property Intellectual ever- are methodologies, reproductions the development to changing in response using the Produced technologies. of new Initiative Online Scholarly Catalogue publication this platform, Toolkit (OSCI) stay will be a living document able to practices. best and with trends current open access, use, of fair As discussions scholarly pub- for fees and reproduction add content the ability to evolve, lications and papers, presentations, new and cite Handbook’s cases will be vital. The court Presenters: John ffrench, Director of Visual Visual of Director John ffrench, Presenters: Art Gallery; University Yale Resources, Head of Digital Collections Wythe, Deborah Anne Young, Museum; Brooklyn & Services, Manager of Rights and Reproductions, Indianapolis Museum of Art In 2012, The Panama Canal Museum Panama The In 2012, Florida) closed its doors and (Seminole, the George to collection its entire donated of the University at Libraries A. Smathers headed to items 15,000 Florida. Over cups, books canoes to Gainesville—from in between. and everything busts, to Presenter: Lourdes Santamaria-Wheeler, Santamaria-Wheeler, Lourdes Presenter: A. Smathers George Exhibits Coordinator, Libraries INTEGRATING A COLLECTION AND A COLLECTION INTEGRATING RECORDS MIGRATING For the past five years, the Indianapolis years, the Indianapolis five past the For has been online collection Museum of Art’s layer middleware a custom by powered information collection liberate designed to that a format into silos data internal from our public website. by can be consumed us to allowing well, very has worked This for sources multiple from data compile needs have As our online data display. museum systems and as more grown, we data, exchange to ways incorporate and exposing to our approach revisited than so it can do more data using that IMA Lab The our online collection. power service data middleware a new has created projects. will fuel all of our internal that experiences both public-facing Powering and it consolidates and in-house tools, systems our internal from data exposes not may that data store us to and allows system. other fit cleanly in any have Presenter: Gray Bowman, Lead Software Software Lead Bowman, Gray Presenter: Museum of Art Indianapolis Architect, Chair: Eric Longo, Executive Director, MCN Director, Executive Chair: Eric Longo, MIDDLEWARE DAGWOOD—THE DATA SANDWICH ROOM: CONTINENTAL 9.30AM–11.00AM AND HOW STUFF, YOUR IT SWING TO contributors range from rights and repro- and how to get started. We will cover ductions specialists in museums libraries, such topics as shared vision, commitment to intellectual property lawyers, to from the top, cross-departmental teams, collection specialists. Each brings unique securing budgets, and fundraising. expertise to the publication, and a panel of Without a strong strategic plan, many lawyers specializing in intellectual property digital projects will be disjointed and less will review its content prior to its release. effective, while potentially costing more Stream: DAMS / Collections Management and using tools and systems that may be wrong for the job.
s�turd�y Stream: Leadership 9.30AM–11.00AM STRATEGIC PLANNING FOR DIGITAL SUCCESS: HOW 11.15AM–12.45PM THE BIG PICTURE GUIDES A TRIPLE PLAY: DATA, SUCCESSFUL EXECUTION INTERFACES, AND…THINGS
ROOM: FOUNTAIN ROOM: GARDEN Chair: Eric Longo, Executive Director, MCN Presenters: Anne Bennett, Chief Information Officer, Toledo Museum of Art; Richard INTERCONNECTED INFORMATION: Cherry, Deputy Director, The Broad Art MATTAPOISETT DATA STORIES, Foundation; Douglas Hegley, Director of A BACK-OF-THE-ENVELOPE SKETCH Technology, Minneapolis Institute of Arts; Mike Osswald (chair), Vice President, Presenter: Katharine Staelin, Independent Experience Innovation, Hanson Inc. The concept for the project Mattapoisett The digital world we live in is effecting Data Stories arose from discussions about radical change in our habits and behaviors, museums making collections available and all organizations of all types must as Linked Open Data or via APIs. The learn to adapt quickly in order to provide manually created Mattapoisett Data experiences that are compelling and Stories is a back-of-the-envelope sketch drive long-term engagement. Even amid exploring an often unstated, counterpart tight budgets and small teams, certain question: How might museums harness approaches can help museums meet these interconnected information drawn from expectations in the most effective ways. external sources? The Mattapoisett This requires having a long-term digital Historical Society Museum posed a good strategic plan. We will talk about the test case because relevant heterogeneous process and benefits of digital strategic external data sources were available. planning as it relates to the entire museum These structured and unstructured sources experience. consist of location, demographic/census, and economic (whaling, crew, shipbuilding, Attendees will gain a practical under- and product) information. The project standing of why their museums must involved transcription, collation, and visual understand the big picture if they want their representation to support different levels tactical execution to be more successful, of engagement. Challenges included and they will learn what constitutes permissions as well as data harmonization, strategic planning, what matters most, provenance, and alignment.
64 | THINK BIG, START SMALL, CREATE s�turd�y MCN2014 | 65 MCN2014 relationships among evolving forms forms evolving among relationships in the discussion lost Often of content. content use for to container about which align audiences which the contexts are still Museums missions. with institutional as they pages even publish physical forward-thinking the most investigate In an age when “content” virtual platforms. a museum everything can mean almost can what internally, and does, externally their content help museums unify programs? User Experience that panel proposes This of museums be the guiding focus (UX) Print audiences. to content in relating of UX has been dealing with questions common Can a of years. hundreds for equally on focused of UX, understanding and on in-person and virtual audiences, lead museums than context, rather story Theory of Museum Unified a Grand to the across from experts Three Content? and spectrum—anthropology content and science computer digital strategy, digital humanities, museum interpretation offers UX how discuss and practice—will and audiences link between the clearest so content make that contexts the many panel will describe The share. to hard in bridging the conceptual experiences content the flood of gap between shaping and museums generate, that narrative, into this content developing is that with the content and interacting missions. of our institutional the essence Stream: Big Thinking Stream: The current obsession among museum obsession current The experience visitor regarding directors museum an ongoing challenge for presents the sorting through still providers content Presenters: Jennifer Foley, Director of Director Foley, Jennifer Presenters: Museum of Art; Cleveland Interpretation, and Professor Assistant Kimon Keramidas, Bard of the Digital Media Lab, Director President, Pressman, Corey Center; Graduate Senior Weisberg, Exprima Media; Robert Department, Editorial Manager, Project Museum of Art Metropolitan The ROOM: PAVILION USER EXPERIENCE: TOWARDS USER EXPERIENCE: TOWARDS A GRAND UNIFIED THEORY OF MUSEUM CONTENT Stream: Emerging Technologies Emerging Stream: 11.15AM–12.45PM For museums and other heritage museums For of RDF triple the principles organizations, their of core very the address storage of items individual proposition—linking Bureau narrative. an overall for evidence studio, a digital design Affairs, Visual for of the Mellon Group for has worked research a prototype create museums to use this to enables researchers that tool the discuss will presentation This power. in a relational data of using triple power of and the ongoing process database take us to allow that interfaces developing which I of this technology, advantage human-computer will reshape believe interaction. Presenter: Simon Piehl, Creative and Piehl, Creative Simon Presenter: Affairs Visual for Bureau Lead, Strategic INTERFACES FOR TRIPLE DATA FOR INTERFACES Questions remain, including: What might What including: remain, Questions for like look information integrated of basic, scope the where museums is vast? information external relevant, 11.15AM–12.45PM USABILITY IN THE GALLERY: MISSING TALKING AND LISTENING: METHODS IN THE MUSEUM EVALUATOR’S COMMUNICATING WITH TOOLKIT VISITORS IN THE GALLERIES Presenter: Kathi Kaiser, Centralis; Tanya Treptow, Centralis
ROOM: PARISIAN As part of a museum experience, in- gallery technology can help visitors think Chair: Liz Neely, Exhibitions Manager, in new ways and engage with different Harwood Museum of Art perspectives; but technology also has to s�turd�y meet its users’ need for easy and intuitive JELLYBEAN GUESSING: DESIGNING interaction. While many institutions excel INFOGRAPHICS FOR INTERPRETIVE at studying their visitors’ goals and wants, SPACES traditional methods may fall short when Presenter: Michael Neault, Ralph the museum experience includes digital Appelbaum Associates interfaces. We will explore how in-gallery usability testing may address this critical At the confluence of storytelling, gap in the evaluator’s toolkit. Drawing quantitative information, and interpretive on our studies at Chicago’s Field Museum galleries, a new discipline is emerging. and elsewhere, we will show how Infographics, or the “visual display of evaluators can go beyond measuring quantitative information,” as Edward Tufte visitors’ opinions to examining their actual has phrased it, are becoming a standard interactions with digital technology, and part of our cultural lexicon. How are how those interactions may contribute museums using them? Their applications to or distract from learning and enjoyment. and opportunities may surprise you. Focusing on mobile apps and in-gallery Exhibit designers have been exploring interactives, we will offer practical innovative new methods of information guidance for running in-gallery usability design in physical spaces. From studies, including tips for recruiting representative sculptures to monumental participants, designing a test plan, graphics to time-based media, data is recording sessions, and interpreting emerging from a two-dimensional world the findings. and into one that is interactive and three- dimensional. No longer the domain of designers alone, infographics can require a team of specialists. Analysts, content strategists, curators, and engineers may comprise an exhibit team. This session will focus on methods of information design including animated infographics, sculptural installations, and touch interactives, then look at processes and best practices for working infographics into an interpretive gallery. With the subtlest touch, information design can take a jumble of raw data like a jar of jellybeans and transform it into a clear, accessible storyline.
66 | THINK BIG, START SMALL, CREATE s�turd�y MCN2014 | 67 MCN2014 ROOM: CONTINENTAL Netherlands Brinkerink, Maarten Presenters: Chris Dijkshoorn, Sound & Vision; for Institute Amsterdam; Universiteit Vrije PhD Student, Research Manager, Project Heerlien, Maarten Center; Biodiversity Naturalis & Development, Print Manager, Project Hövelmann, Henrike Rijksmuseum; Sander Online, Room Information Manager, Project Pieterse, Center Biodiversity Naturalis Services, and paint- walls on cave depicted Whether tales, or captured about in folk ings, told and animals plants records, on film and in of the shaping and nurturing inspired have the throughout world. expressions cultural hold countless Museums and archives with nature. of our relation expressions difficulty have often they However, of these nature the complete recording a lack of biological due to collections, a curator One cannot expect knowledge. the species know paintings to of Dutch by Jan in a painting depicted of flowers or an audiovisual de Heem, Davidsz. species in a name the bird to archivist documentary; yet Attenborough David and cultural knowledge linking natural more these collections makes collections from content Combining accessible. appreciation can foster and nature culture insights new both domains and give for and in the sciences researchers to humanities alike. lie in crowdsourcing. may answer The 11.15AM–12.45PM THE NATURAL BRIDGING CROWD-CURATION DIVIDE: EXPRESSIONS OF CULTURAL NATURE INSPIRED BY Stream: In-Gallery/Mobile/Social Stream: One goal of art museums and galleries is to and galleries is to One goal of art museums hold. they with the artworks engage visitors technical, historical, provide to An attempt to and sociopolitical context biographical, of in the form comes often those works labels or hardware-based wall textual provide labels cannot audio guides. Wall and websites audio, the benefits of video, enrich learning. may that other information make to applications use of software The has visitors to available information more one-offs are but many accelerated, This hardware. proprietary requiring on an in-gallery focuses presentation Musing, an smartphone application. / Image Recognition Reality Augmented scan an to a visitor allows application, elements user interface It places artwork. in the artwork’s points of interest over to enabling the visitor image on screen, to related information enhanced access to well as work, as specific aspects of the can easily Staff artworks. favorite save and didactics, add artworks, new create mark to interface use a drag-and-drop Planned enhancements points of interest. include language options, access and more. enhancements, Presenters: Grayson Lawrence, Assistant Assistant Lawrence, Grayson Presenters: School University State Texas Professor, Gallery Stump, Mikel of Art & Design; Mary Galleries University The / Curator, Director Tamir, Dan Dr. University; State Texas at University State Texas Professor, Associate Science Department of Computer USING AN AUGMENTED REALITY / REALITY AUGMENTED USING AN FOR APPLICATION MUSEUM VIRTUAL EDUCATION THE IN-GALLERY ENRICHING EXPERIENCE Communities of nature enthusiasts have of physical objects, and create successful the knowledge needed to bring these digital projects? Even small departments collections to their full potential, and they can successfully implement focused are happy to share what they know; but projects whose impact can be multiplied how do you find these people and entice through digital sharing technologies. them into volunteering to enrich your Amy McCrory will make the case that catalogue? How do you support them in maintaining, or increasing, staff levels adding the right classifications? How do in conservation departments should be you make sure they are truly knowledge- considered key to the success of digital
s�turd�y able? And are your curators and systems imaging projects. Physical condition and ready to accept user-generated expert intellectual content are often closely tied knowledge? We will talk about tools and together, and conservation treatment of methods for harvesting such knowledge, objects can lead to more successful digital discuss building a community of nature capture of rare and unique items. Sue enthusiasts, and share lessons learned Grinols will discuss recent collaborations from the Rijksmuseum’s Accurator involving computational imaging: photo- annotation tool, a web community for grammetry of an eighteenth-century bird sounds from the Naturalis Biodiversity Boucher frame to show its condition in Center, and the Netherlands Institute for great detail, and the use of Reflectance Sound and Vision’s Video Labeling Game. Transformation Imaging to confirm the Stream: Participatory/Open Data existence of an underpainting in a work by Modigliani. Howard Agriesti will speak
11.15AM–12.45PM on collaborative technical imaging to CONSERVATION AND DIGITAL document the conservation of paintings by Rembrandt and Caravaggio. This IMAGING: COLLABORATING entailed high-resolution imaging with TO INCREASE DISCOVERY different lightings and spectral wave- AND ACCESS lengths, in tight registration, to facilitate descriptions of conservation treatments ROOM: OAK and what they revealed about the paintings. Presenters: Howard Agriesti, Chief Stream: DAMS / Collections Management Photographer, Head of Photographic and Digital Imaging, Cleveland Museum of Art; Sue Grinols, Director of Photo Services and Imaging, Fine Arts Museums of San Francisco; Amy McCrory, Digital Imaging Specialist, Preservation & Reformatting Department / Digital Imaging Unit, Ohio State University Libraries How do cultural heritage imaging professionals collaborate with their colleagues in conservation departments to solve problems, uncover hidden details
68 | THINK BIG, START SMALL, CREATE s�turd�y MCN2014 | 69 MCN2014 The discussion will then open up to a open up to will then discussion The of successes sharing for format roundtable comments. and questions, and frustrations, Stream: Emerging Technologies Emerging Stream: LIDO, or Lightweight Information Describing Information or Lightweight LIDO, is a key Objects (http://lido-schema.org), about sharing metadata for standard round- This objects in museum collections. in practice emerging table will address museum metadata contribute using LIDO to such as Artstor aggregators content to a brief After and the Google Art Project. we LIDO (Erin Coburn), to introduction with experiences on real-world will focus LIDO in museums and exporting formatting Lancefield) Rob Delmas-Glass, (Emmanuelle LIDO that and then parsing and ingesting images to access support aggregated to (Piotr collections multiple from contributed for Significant time Bill Ying). Adamczyk, these will follow and questions discussion on will be One focus short presentations. museums using LIDO can develop how of doing so as consistently ways practical our wider community. across as possible USING LIDO IN THE REAL USING LIDO IN EMERGING PRACTICE WORLD: IN MUSEUM METADATA SHARING ROOM: GARDEN Program Piotr Adamczyk, Presenters: Google; Institute, Google Cultural Manager, Independent Consultant; Erin Coburn, Data Collections Emmanuelle Delmas-Glass, Art; Rob British for Center Yale Manager, Manager of (chair/presenter), Lancefield of / Registrar Services Museum Information Wesleyan Art Center, Davison Collections, Chief Information Ying, William University; Technology, President of Vice and Officer Artstor Stream: Leadership Stream: 2.15PM–3.45PM IT staff are often seen as the “Bad Guys,” seen as the “Bad Guys,” often are IT staff and exciting, new anything to naysayers the organization protect to in the quest In this session, breaches. security from how museum IT leaders will show four in security can be struggles common positive develop to turned around partnerships with other departments risk management. pro-active for the complex, simple to Ranging from cost transcend each museum faces issues work presenters The size. and institutional but face organizations wildly diverse at Among the surprisingly similar issues. federal how are will address they topics and PCI compliance requirements policy finding budget- their organizations, affect meet the rules, to ways conscious users, end by practices safe encouraging senior assist using IT risk management to decisions, and in making informed staff all levels. at employees educating the everyday to will be given Attention all IT professionals— to common struggles Bring changing passwords, example, for managing and securely Own Device, Your in the cloud. information Presenters: Jane Alexander, Chief Alexander, Jane Presenters: Museum Cleveland Officer, Information Services, Informatics of Art; Brian Dawson, Museums and Technology Canada Science of Director Guelcé, Yvel Corporation; Children’s The Technology, Infrastructure Museum of Indianapolis; Michael Webb, Technology, of Information Director of Sciences Academy California ROOM: GARDEN Sponsored by the Information Technology SIG Technology the Information by Sponsored 11.15AM–12.45PM SECURITY, MANAGEMENT, RISK DONE: THINGS AND GETTING WIN-WIN CREATING SCENARIOS 2.15PM–3.45PM We’ll look at GitHub and the digital THE FUTURE OF DIGITAL publishing tools there, touching on PUBLISHING IS GITHUB developments popping up across the publishing landscape. We’ll also look at web-based digital museum publications ROOM: CONTINENTAL such as those of the Online Scholarly Presenters: Greg Albers, Digital Publications Cataloguing Initiative and the recent, Manager, Getty Publications, J. Paul Getty multi-publication launch of the Art Canada Trust; Sara Angel, founding Director, Institute / Institut de l’art du Canada.
s�turd�y Art Canada Institute / Institut de l’art du Stream: Publishing/Production Canada; Curtis Fletcher, Project Manager, The Alliance for Networking Visual Culture 2.15PM–3.45PM Remember museum websites circa 1995? That’s pretty much where museum CENTRALIZED, digital books are today: straightforward DECENTRALIZED, DISTRIBUTED: (with the occasional GIF), lightly trafficked, EMERGING MODELS FOR and only vaguely interoperable. Along ONLINE LEARNING IN MUSEUMS with these similarities, digital books have been experiencing something much like ROOM: PAVILION that era’s Browser Wars, with ambitious, highly-funded companies fighting to be Presenters: Rosanna Flouty, Adjunct the one true solution. In art and museum Assistant Professor, New York University; digital publishing, the war seems to Emily Lytle-Painter, Senior Digital Content be largely being fought and won by two Manager, Los Angeles County Museum of tools and one device: Adobe’s Digital Art; Rolin Moe, Pepperdine University; Allegra Smith, Assistant Educator, Digital Publishing Suite and Apple’s iBooks Learning, The Museum of Modern Art; Daniel Author, both targeted for iPad. The Wolff, Manager of Educational Technology, iPad offers a beautiful platform akin to American Museum of Natural History beautiful books, and both tools offer low barriers of entry to get books onto it. What motivates people to learn online for free? Lessons from early academic This is good for workflow, finances, and television courses from the 1950s guide an perhaps egos, but creating books in assessment of disruptive technologies now proprietary formats that work only on shaping Massively Open Online Courses certain devices is not good. (MOOCs) and other informal online learning The future of digital publishing should opportunities in museums. This panel starts be like GitHub. Books are cultural objects by exploring some unique contributing with value only when they are read, shared factors that led to the creation of a popular widely, and reused as source material and television show called Sunrise Semester inspiration for new texts. GitHub, with (1957–1982), which aired for nearly 25 years its ethos of open, collaborative software on network television and was offered by publishing and sharing, and even its code New York University for college credit. The management and versioning system, may show attracted a devoted viewership of over two million daily viewers at its peak, offer the conceptual and perhaps even and it offers crucial lessons in how to practical framework we need. attract and maintain diverse audiences.
70 | THINK BIG, START SMALL, CREATE s�turd�y
MCN2014 | 71 MCN2014 effective, and replicable techniques with techniques replicable and effective, of Art digital Carnegie Museum which the work leading-edge produces media lab development, on mobile application and experiences, exhibition participatory video. produced internally high-quality, MUSEUMSHARE Presenter: Jim Salmons, FactMiners Presenter: is a social ecosystem FactMiners The the by supported gaming community developers Open Source FactMiners Our (www.FactMiners.org). community the Open are fun” playgrounds “serious digital collections and Open Data Culture and museum (LAM) archive, of library, Clouds. Fact of FactMiners hosts Presenter: Ilaria D’Uva, CEO, D’Uva D’Uva CEO, D’Uva, Ilaria Presenter: SRL Workshop a crowdsourcing MuseumSHARE is distribution, creation, content for platform the goal of making and sharing, with engaging, more heritage more cultural It is an social and community-based. share, in which users generate, application experience they the content and curate museums, art galleries, archaeological at science exhibitions, temporary sites, create Visitors libraries. and centers, organiza- cultural to connection a direct down tions, and museums can break audiences. new cultivate barriers to has MuseumSHARE application The museumshare.tour, six expressions: museumshare. museumshare.community, museumshare. guru, museumshare.store, present- This kids, and museumshare.pizza. and both the platform will discuss ation these expressions. THE EMBEDDED METAMODEL ITS USE PATTERN: DESIGN SUBGRAPH SOCIAL-GAMING IN CROWDSOURCED THE AT GENERATION REPOSITORY LOD APPLE PROJECT SOFTALK It’s no secret that, for many museums, many for that, no secret It’s tight and are budgets operational aspire Institutions limited. are resources of digital and the promise harness to but financial technologies, emerging obstacles and organizational roadblocks being from these aspirations keep often In some museums, such realized. By inspiring innovation. are limitations solutions, tactics, scrappy using no-tech partnerships, and a little bit of strategic activate able to are they digital duct tape, digital outcomes. and creative innovative practical, will explore deep dive This Presenters: David D’Agostino, Multimedia D’Agostino, David Presenters: Museum of Art; Jeffrey Carnegie Producer, + Digital Media Manager, Web Inscho, Carnegie Museum of Art DIGITAL DUCT TAPE: ENABLING TAPE: DUCT DIGITAL OUTCOMES CREATIVE AND INNOVATION ON A SHOESTRING Chair: Koven Smith, Director of Digital of Smith, Director Chair: Koven Museum of Art Blanton Adaptation, ROOM: PARISIAN 2.15PM–3.45PM SUBGRAPHS, SHOESTRINGS, AND SHARING: NEW DESIGN MUSEUMS FOR PARADIGMS Stream: Big Thinking Stream: Case studies from The Museum of Modern Museum The from Case studies of Natural American Museum Art and the along with Coursera, in partnership History at conducted and discovery with research of Art, Museum Angeles County the Los that factors key will be used in examining pursue individuals to and motivate attract online learning. museum-based free-choice, challenges and institutional will explore We attracting in “success” define to pressures as engaged online, audiences and keeping what exploring for ideas as offering well in the future. look like may learning spaces FactMiners Fact Clouds are Linked Open This panel will review strategies at national Data repositories constructed through and regional levels for gathering significant crowdsourced gameplay by FactMiners data to inform policy makers in allocating players. A LAM host interested in adding resources. Speakers will present a vision a Fact Cloud to its visitor and researcher based on experience and knowledge of resources can create a domain-specific these areas in the United States and in extension of the CIDOC-CRM (Conceptual Europe. Two key topics will be work by Reference Model) to guide players’ the U.S. Institute of Museum and Library generation of new “facts” about the LAM Services (IMLS) to provide access to
s�turd�y host’s collection. In this deep dive, we’ll relevant data from a wide range of federal look closely at a case-study example of agencies, and a consideration of the value this: The Softalk Apple Project, the first and benefits that can be gained by using FactMiners Fact Cloud under development. digitization to enable access to content for Stream: Participatory/Open Data heritage and cultural collections and their audiences—focusing on how we can use a deep understanding of value and impact 2.15PM–3.45PM to survive in a competitive and confusing MUSEUMS AND BIG DATA: digital landscape. After the presentations, MEASURING AND EVALUATING the public will be invited to discuss metrics TRENDS used at the institutional level to explore potential areas of improvement.
Sponsored by the Metrics & Evaluation SIG Stream: Project Management/Evaluation
ROOM: OAK
Presenters: Carlos Manjarrez, Director, Office of Planning, Research and Evaluation, Institute of Museum and Library Services; Trilce Navarrete, PhD Researcher and Lecturer, University of Amsterdam; Simon Tanner, Director of Digital Consulting, Department of Digital Humanities, King’s College, London National policies, grant programs, and strategic planning depend on a larger, macro-scale view of the digital activities in the museum sector. Trends are shaped by individual institutions, yet mapping is documented at the sector level. Allocation of resources to digital activities in museums requires a strong value proposition to balance those of many other social needs, and museum output can be measured and analyzed at a macro level to show the trends in the sector.
72 | THINK BIG, START SMALL, CREATE s�turd�y MCN2014 | 73 MCN2014 4.00PM–5.00PM PLENARY CLOSING BALLROOM ROOM: INTERNATIONAL new with is packed brain your that Now actual into turn them you will ideas, how last that drinks, have us for Join work? and take with a colleague, conversation about what discussion part in a lively big looks like small while thinking starting perspective. own your from Stream: DAMS / Collections Management / Collections DAMS Stream: Cultural heritage institutions face face heritage institutions Cultural to online access demand for increasing both content, and related their collections from and constituents internal from plans call for Strategic audiences. external entire of an institution’s digitization ongoing imaging in addition to collection how for no provisions but make projects, will actually be done—or funded. the work projects get these large-scale do you How continue building a and off the ground do How program? digitization successful audiences needs of disparate align the you success measure do you How and funders? phase of your the next and determine panel brings together This program? and digitization museum technologists and Oklahoma Texas from specialists these questions help answer museums to institutional comparing by (and more!) each well as how as needs and workflows, fits within the digital imaging program goals of programming larger its institution. Presenters: Rob Cross, Photographer, Photographer, Cross, Rob Presenters: of American Institute Gilcrease Thomas (moderator), and Art; Diana Folsom History Thomas Digitization, Head of Collection and History of American Institute Gilcrease Specialist, Golden, Imaging Art; Matthew Jana Hill, Houston; Museum of Fine Arts, and Imaging Information Collection American Museum of Amon Carter Manager, Registrar, Associate Art; Anne Lenhart, Dallas Museum of Collection, Permanent Photographer, Senior Watson, Art; Steven Art Museum of American Amon Carter ROOM: FOUNTAIN 2.15PM–3.45PM RUNNING: UP AND A SUCCESSFUL DEVELOPING PROGRAM DIGITIZATION mcn 2014 exhibitors floor plan First State State First Dynamics, Inc. Axiell* Tessitura Network zetcom
* KE Software, Selago Adlib Software, Axiell Calm B12 B13 B14 B15 Axiell ALM
Digital Transitions B10
FLORENTINE Digital Transitions B9
Design for Context B8
GOLD ROOM
Extensis B7
JDS Solutions B6
B16 Google Gallery Systems B5
B17 Zenith Systems Suitable Technologies B4
B18 Navizon Keepthinking B3
B19 Piction BlueBridge B2
B20 Piction ECM B1
CROWN
74 | THINK BIG, START SMALL, CREATE See y’all in minn��polis MCN 2015, NOVEMBER 4–7, 2015
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