About Evoke Media
Western Australian owned and operated Evoke Media Evoke Media also own and supply a range of mobile have an extensive media portfolio within: media including: • Hotels • H3 HUMMER towing a 3 sided 24-sheet mobile • Pubs billboard, the largest legally allowed • Universities • Fleet of 10 SMART Cars with various formats • Car Parks • NEW to Evoke Media are InfiltrationAds - static and • Caravan Parks digital walking billboards. • Roadhouses So whether its Static, Digital or Mobile; Perth Metro, WA • Shopping Centres Regional, or National we have high impact, cost effective • Airport Terminals media solutions covered. Established more than 15 years • Sports & Fitness Centres ago, Evoke Media rebranded in 2002 and now offer more • Surf Life Saving Watch Stations than 20 out-of-home media options.
SmartAds HummerAd EvolutionAds InfiltrationAds BeachAds
ParkinAds LiftAds BoomAds AviationAds CentreAds
FitnessAds VenuAds CampusAds DecalAds RoadhouseAds
Other media options are available on request, all media products are Carbon Neutral SmartAds
Evoke Media’s SmartAds are an ideal way to attract The SmartAd trailers can also be illuminated for night time attention out in the community and provide promotional campaigns targeting popular entertainment precincts. activity. They are also the ideal medium to target the busy Promotional Mobile Media Staff are able to be branded locations and popular events. in the client’s promotional clothing or even costumes.
Evoke Media’s SmartAds travel in 2, 3 or 4 car convoys Evokes Media’s SmartAd creative is interchangeable and are a fantastic way to gain awareness for campaigns with our Lightbox FitnessAd media, allowing the Clients in Perth. We are experts at designing route schedules to streamline their production spend while maximising that specifically target mass numbers of the target impact and branding. demographic at key times of the day to ensure maximum impact for the client.
Main Features Clients • 6-hour shift • Peters • Peet • Car ‘AdPanel’ wraps • The West Australian • TAB • Night time illumination • Channel Ten • Red Cross • 3-sided wedge trailer design • Switch Homes • FESA • Promotional driving staff included • RAC • Burswood • Plenty of storage for handouts • HBF • Mirvac • Smart promotional uniform provided • HBA • Curtin • Brand drivers with promotional clothing • WAtoday.com • ECU • Reactionary media due to inhouse • Alinta Gas • BankWest agency commissionable printing • Asia Air • Satterley • Assistance with route planning • Sports Bet • United Credit • Wired for great sound & fridge/ freeze • Drug & Alcohol Office • Altus Property Group • Low production (Agency Commissionable) HummerAd
The ultimate mobile media product to hit the streets of For the client, Evoke Media’s HummerAd can be used to Perth - WOW factor included! This baby certainly stands reach a metro audience with route schedules designed out from the crowd and gets peoples attention. With most to hit high traffic areas and locations at key times of the of the clients who use the HummerAd re-booking this day to reach mass numbers of the target audience. baby it is always in high demand. The HummerAd has the additional fantastic benefit The HummerAd is a striking, custom designed and built of being able to travel on the freeway, which during to extremely high standards advertising product allowing peak morning and evening commuter periods provides the client’s message to stand out. Initial captivation is unprecedented opportunities for campaign exposure. drawn to the dazzling top of the range H3 Hummer, then retained by the premium-quality advertising trailer. The HummerAd is also 100% Carbon Neutral offset.
Main Features Clients • WOW Factor Included! • Asia Air • Gull • As large as legally allowed on road • BankWest • Channel Ten • 2 x 3m x 6m 24-sheet panels plus 3m x 2.4m • Burswood • RAC back display for unmissable 360 degree view • Rottnest Express • Pundan • Freeway capability • Bacci • Cars Guide.com.au • Regional areas available (as far North as • Satterley • Bunnings Warehouse Broome, down south to Albany, etc) • Dept. of Nursing • CBI Recruitment • Standard 5-hour driving shift • Sunday Times • WaterCorp • Proven media • Community News • Caravan Expo • Ability to brand driver with promotional • LotteryWest • Heart Foundation clothing • Australand • McDonalds • Assistance with route planning • Wanneroo Central • Peet • Carbon Neutral advertising product EvolutionAds
Evoke Media’s EvolutionAd is an ideal way to attract Digitally Enhanced Information Kiosks; tablet, WIFI and the attention out in the community. It is custom built and ability to access websites, Twitter, Facebook etc. designed to maximise impact and interaction with the • Kids Fun Station/Game Station target audience via promotional activity. • Colouring competition with tables and chairs, balloons and face painting As the name suggests this mobile advertising unit can • Gaming Kiosk (basketball, pin the tail) evolve and be tailored to suit any campaign. With the Clients are able to innovate their promotional activity and ability to utilise Food Enhanced Campaigns; kitchen form a convoy with additional SmartAds, to assist with facilities such as a barbecue, fridges, pizza ovens, tea distribution, target market interaction and crowd control, and coffee making facilities, mocktail and cupcakes. the impact both parked and mobile is HUGE!
Main Feature Clients • Turn it into almost any experiential kiosk you • Bethanie wish with ease - Hot or Cold distribution • MS Foundation • Engage with your audience while still • WaterCorp effectively advertising the message • Nova 93.7 • Reactionary Media due to in-house agency • Dale Alcock commissionable printing • Peet • Limitless sampling opportunities • Satterley • Professional promotional staff • West Australian • Long 6-hour shift • Car ‘Adpanel’ wraps • Wired for great sound, tablets, WiFi etc. • Assistance with route planning, permits/ permissions InfiltrationAds
InfiltrationAds, launched in September 2013, will take This is an ideal media platform for clients to take out to campaign messages face to face and infiltrate the target high pedestrian traffic locations: such as audiences in out of home arenas. • CBD • Beaches InfiltrationAds come in two formats, static and digital. • Shopping centres They are large format digital or static displays carried by • Industrial areas promotional staff roaming high traffic locations. • Streets and footpaths of Perth • Community events (street markets, festivals,) Both formats of InfiltrationAds have the ability to play • Farmers markets sound from the unit to further enhance campaigns. They • Festivals (music, art) can also be used in conjunction with other media. • Sporting events (AFL, rugby, soccer, cricket)
Main Features Clients Highest • Static InfiltrationAds:1200mm (H) x 620mm (W) • WA Greens Brightness • Digital InfiltrationAds:1920px by 1080px • Colour Me Rad • Front panels: 360mm (H) x 620mm for both • Open House Motion Ads units • Lend Me Available • Digital panels have sound capability • Amnet Broadband • Standard shifts: 6-hours with min. 4-hours • Channel 7 Sound activity • West Australian Capability • Minimum of 2 out at a time and maximum of 8 • Curtin University • Hand-outs included at no extra cost • Western Force • Close repeater viewing • Lotterywest • Reactionary media due to inhouse agency • MS Foundation commissionable printing • TAB • Carbon Neutral advertising product BeachAds
Evoke Media and The Surf Life Saving Club are proud Perth’s beaches are some of the most beautiful in the to present the latest in out-of-home advertising, world and Western Australians love the outdoor lifestyle. BeachAds, a large format billboard in a location that no Mass numbers of people from all walks of life flock to the other media company can reach. beaches over the incredibly busy summer season. This is truly an amazing opportunity for clients to align BeachAds are decals that wrap the Surf Life Saving themselves, their brand and message with an incredible mobile watch/patrol stations, the only advertising iconic community brand. medium on WA beaches. The network consists of 11 of the busiest Surf Life Saving Clubs including City Beach, Feel good as you will be supporting these clubs to Trigg and Coogee with over 10 SLS clubs available in generate much needed funds for life saving equipment. regional WA.
Main Features Metro Beaches Regional Beaches • High traffic, popular locations in Perth • City Beach • Champion Bay • Large format signage 2320mm x 1530mm • Coogee Beach • Dongara back panel and two 1440mm x 1530mm side • Floreat • Mandurah panels • Leighton • Middleton Beach • Uncluttered environment • Mindarie • Pyramids Beach • Support from one of WA’s most iconic • Mullaloo • Yallingup Beach institutions • Scarborough • Binningup • Broad demographic reach • Secret Harbour • Cable Beach • North to South we’ve got it covered • Sorrento • Margaret River • Reactionary media due to inhouse agency • Swanbourne • Ocean Beach commissionable printing • Trigg Back Beach • Twilight Beach • Carbon Neutral advertising product • Busselton and more! CitiAds Perth CBD is the thriving hub of our great state and the BoomAds are quirky, in your face (literally!) advertising car parks in which we have our CitiAds are some of the decals wrapping the entry and exit boom gates - not to busiest with 100,000’s of people travelling through these be missed! car parks every month. FocusAds are eye catching, distinctive A2 frames provide With four fantastic products, clients reach their target a fantastic visual focus point for patrons’ while in the lift. audience in high impact, uncluttered, cost effective media formats. ParkinAds are impressive, premium quality, illuminated 1.2 x 1.8 meter advertising displays positioned in essential LiftAds are advertising decals that cover the entirety of locations such as by the pay machines and major the lift door. They provided a fantastic visual focus point walkways of the busiest car parks in the City of Perth. for patrons waiting for and using the lift facilities.
Main Features Clients • Multiple media options • RAW Hire • RAC • Diverse audience reach • Carillion City • Raine Square • City slickers • Fremantle Prison • Serco • Students • Cancer Council • Western Force • Tourists • Auto Masters • Cancer Council • Shoppers • Channel 10 • Salvation Army • Pubbers and clubbers • CIT • Citigate • Larger than life • HBF • Parmelia Hilton • Uncluttered locations • Duxton Hotel • Read Out Loud • Reactionary media due to inhouse agency • House of Ernest • WA Opera commissionable printing • ORS • Dept of Health • Accountable through ticket machine data • City of Perth • Perth Concert Hall CitiAd Locations
Elder St His Majesty’s Theatre CitiPlace
CPP ELDER STREET CPP HIS MAJESTY’S THEATRE CPP CITIPLACE MEDIA NUMBER MEDIA NUMBER MEDIA NUMBER PARKINADS 1 PARKINADS 2 PARKINADS 1 LIFTS (MULTIPLE LIFTAD OPTIONS) 4 LIFTS (LIFTADS UNAVAILABLE) 3 LIFTS (MULTIPLE LIFTAD OPTIONS) 3 FOCUSADS 4 FOCUSADS 3 FOCUSADS 3 BOOMADS 5 BOOMADS 4 BOOMADS 4 MAIN PAY MACHINES (FLOORAD SITES) 2 MAIN PAY MACHINES (FLOORAD SITES) 2 MAIN PAY MACHINES (FLOORAD SITES) 2
Pier St Roe St Mayfair St
CPP PIER STREET CPP ROE STREET CPP MAYFAIR STREET MEDIA NUMBER MEDIA NUMBER MEDIA NUMBER PARKINADS 1 PARKINADS 1 PARKINADS 1 LIFTS (MULTIPLE LIFTAD OPTIONS) 4 LIFTS (MULTIPLE LIFTAD OPTIONS) 2 LIFTS (MULTIPLE LIFTAD OPTIONS) 2 FOCUSADS 4 FOCUSADS 2 FOCUSADS 2 BOOMADS 4 BOOMADS 4 BOOMADS (NEW) 2 MAIN PAY MACHINES (FLOORAD SITES) 2 MAIN PAY MACHINES (FLOORAD SITES) 2 MAIN PAY MACHINES (FLOORAD SITES) 1
Concert Hall State Library Regal St
CPP CONCERT HALL CPP STATE LIBRARY CPP REGAL STREET MEDIA NUMBER MEDIA NUMBER MEDIA NUMBER PARKINADS 1 PARKINADS 1 LIFTS (MULTIPLE LIFTAD OPTIONS) 3 LIFTS (ONLY GROUND FLOOR AVAILABLE) 1 BOOMADS 4 FOCUSADS 3 FOCUSADS 3 MAIN PAY MACHINES (FLOORAD SITES) 1 MAIN PAY MACHINES (FLOORAD SITES) 1 BOOMADS 4 MAIN PAY MACHINES (FLOORAD SITES) 2
ParkinAds are also available in the following Wilson Parking locations • Central Park • CitiEast • CitiPark
Contact us for additional venue and booking information. DigiAds
Evoke Media’s DigiAds are a fantastic way to target a Our network of DigiAd venues allows the campaign sophisticated audience while they are out and about in a message to be taken into the metro community in an social environment in classy entertainment venues. extremely cost effective manner.
A great platform to ‘stalk’ the professional/shopping The digital execution of the DigiAds allows Client to audience while they are out at business lunches/after update their message frequently (up to once a month) work drinks. They are an ideal medium for stimulating to provide a reactionary media. We can also program conversation in an active environment. messages and creative to change throughout the timing of the campaign, allowing the campaign to be topical DigiAds are premium quality 42” portrait displays placed and evolve throughout its duration. within venues, many with award winning eateries.
Main Features Clients • Captive Audience • Open House • Heart Foundation • Premium venues only • Dale Alcock • Hyundai • No production costs • Yellow Pages • King Gee • Reactionary media - we can install or • Foxtel • McKenna Bourban change creative within 24 hour period • Becks • Ministry of Sound • Digital format allows for multiple creatives • Boags • Nicabate at no extra charge • Brut • ORS • Advertisement is played minimum once • CBA • Oxfam every minute for 15 seconds • CIT • Salvation Army • Eye catching - with motion as well as • City of Perth • Samsung venue information • Claremont Hotel • Telstra • Carbon Neutral advertising product • Transperth • Toohey’s VenuAds
Evoke Media’s VenuAds are stylish oversize metallic A3 The placement of VenuAds allow the opportunity for client advertising displays that are strategically placed within to use different creative for female and male audiences. the washrooms of high traffic, popular lifestyle and Therefore, campaign creative can be developed to entertainment venues. appeal to either or both genders.
Our diverse, ever expanding, venue network comprises of With over 160 Metro and 80 Regional venues to choose classy entertainment venues with award winning eateries, from you can cover most suburbs and townships as well trendy night spots, popular Sunday session locations, as the busy hubs of Perth i.e. CBD, Fremantle etc. we can regional hot spots and community hubs. tailor campaigns for every client.
Main Features Clients • 160 metro venues • Channel 9 • Blackmores • 80 regional venues • Channel Ten • Lynx • 1200 prime venues nationally • Coca Cola • Sunset Events • Precision demographic targeting • Lottery West • ECU • Long 30–120 seconds viewing exposure • HBF • Telstra • High cut-through • NIB Health Fund • Vodafone • 100% gender specific • 20th Century Fox • Virgin Mobile • Uncluttered exposure • Universal Pictures • Ford • Extremely low media cost • Jagermiester • STA Travel • Also available in university campuses and • McKenna Bourbon • Rebel Sport clubs • Libra • Water Corp • Carbon Neutral advertising product • Colgate • Perth Airport AviationAds
Evoke Media’s AviationAds are an amazing platform The ability to update creative easily and frequently is to get messages out into the community, reaching the ideal for Clients wanting to run a long term campaign, elusive FIFO workers and regional travellers while they are as it allows for multiple areas of a client’s business to be in concentrated numbers and a captive audience. promoted. Combined with the flexibility of ensuring that their campaign is constantly relevant while benefiting AviationAds provide clients with an innovative media from the savings provided with a long term booking. format that grabs the viewer’s attention via motion and AviationAds allow clients to streamline their advertising the ability to have a progressive advertisement or a static budget to reach their target audience in an extremely message. cost effective way.
Main Features Clients Terminals • Extremely high impact • Coca Cola • Skippers Aviation • Target the cashed up FIFO audience • NAB • Network Aviation • Unavoidable displays • Transperth • Cobham Aviation • Intimate locations • Drug Aware • Karratha • Lengthy viewing time for both FIFO’s and • Office of Road Safety • Port Hedland Meeters and Greeters • Sunset Events • Kalgoorlie • Close-repeater viewing • Nursing WA • Geraldton • Low cost media penetration • Berroca • Albany • Ability to run JPEG, TVC (without sound) • WA Aids Council • Esperance • Use as many different creatives as you wish at • RTA Engineering • Newman no extra cost • Reactionary media due to remote uploads BowlingAds
BowlingAds are an exciting new product that Evoke Media These classy snap frames are a simple and effective began rolling out across the metro area and Regional way to achieve mass coverage with minimal time, cost Western Australia in 2014. Evoke Media have secured or wastage. Spaces are available for a month or more BowlingAds in the most popular Bowling Clubs in the state, and creative can be changed during a campaign with large membership numbers and a high traffic flow of without any additional installation costs. BowlingAds patrons passing through. BowlingAds are available in two are an unbeatable medium for those wanting to reach formats: A3 frames installed in the washrooms and large an audience of more mature Western Australians. Our scale A2 frames positioned in busy key locations within the network already expands to the Wheatbelt and the club such as notice boards, entries, exits or beside the bar. South-West and is growing fast.
Main Features Clients • Precision demographic targeting • Coca Cola • Long 30–120 seconds viewing exposure • NAB • High cut-through • Transperth • 100% gender specific • Drug Aware • Non gender specific options available • Office of Road Safety • Uncluttered exposure • Sunset Events • Extremely low media cost • Nursing WA • Reactionary media due to inhouse agency • Berroca commissionable printing • WA Aids Council • RTA Engineering CentreAds
Evoke Media’s Shopping CentreAds come in a number DoorAds are inescapable door decals that are placed of formats including DoorAds, FloorAds, Hoardings and on entrance doors. This media provided a fantastic visual Banners which are not only massive, but also reach huge focal point for all patrons entering the facility especially numbers of people. with great eye catching creative. Evoke Media’s FloorAds, Hoardings and Banners are These unmissable decals have for a long time been a great complement to Shopping Centre DoorAd an expensive media to offer clients, but we are now campaigns, literally stopping patrons in their tracks as delighted to have established relationships with high they traverse within the centres. FloorAd and Banners traffic suburban and regional shopping centres that allow campaigns offer wonderful campaign reiteration. us to present them at a reasonable rate.
Main Features Shopping Centres • Multiple high traffic media formats • Armadale Shopping • Claremont Quarter • High traffic venues and locations Centre • Cottesloe Central • Wide audience reach • Stockland Baldivis • Currambine Central • Riteration of message • Bassendean • Centro Dianella • Create a stalker effect & WOW factor Shopping Village • The Shops at • Reactionary media due to inhouse agency • Belmont Forum Ellenbrook commissionable printing • Stockland Bullcreek • Northgate • Centrepoint Shopping Centre • Westfield Carousel • Glengarry Shopping • Carillon City Centre • Raine Square • Westfield Innaloo • Forrest Chase • Lakeside Joondalup CampusAds
CampusAds are A3 advertising displays placed within Due to the age of the audience and the location of the washrooms across Perth’s University and TAFE campuses, advertisements, clients are able to skew their creative to reaching a wide demographic of students, as well as staff a specific youth audience, and also use risqué creative and teaching faculty. execution. • Ability to develop gender specific creative to suit a CampusAds are an amazing platform to get the clients male or female audience. messages out into the community, reaching the elusive • Reach over 90,000 WA students a month 17-34 year old age group while they are in a private and • National Network available captive environment.
Main Features Clients Campuses • Hard to reach student audience • Coca Cola • ECU • Unavoidable & uncluttered sites • NAB • UWA • Exclusive advertising opportunity • Transperth • Murdoch • Reach 90,000+ W.A. students per month • Drug Aware • TAFE • Precision demographic targeting • Office of Road Safety • 30 – 120 seconds viewing exposure • Sunset Events • High ‘cut-through’ • Nursing WA • 100% gender specific • Berroca • Extremely low media & production costs • WA Aids Council • Also available in hotels, pubs and clubs • RTA Engineering • Reactionary media due to inhouse agency commissionable printing FitnessAds
Evoke Media’s FitnessAds come in two formats: large also hold major key community an social events such as format light-box units that are positioned in the main concerts, sports team and social club events. Venues in areas of gyms, fitness and recreational centres. this category include HBF Stadium and HBF Arena.
A2 FitnessAds, which are positioned in the changing The second are Membership Centres that are fabulous rooms of centres allowing clients to skew their message for reaching an young professional audience that is to specific genders in a personal environment. Our predominately 20 - 40 years old. With a fantastic urban FitnessAd network comprises of two main sectors that spread of venues we are able to offer a campaign target different audiences. The first being community and medium that can cover many suburbs of Perth. family orientated sports and recreational centres that
Main Features Clients • Hard to reach student audience • Contours Centre • Unavoidable & uncluttered sites • CURVES • Melville Aquatic • Exclusive advertising opportunity • Bayswater Waves Centre • Reach 90,000+ W.A. students per month • Next Generation • Murdoch University • Precision demographic targeting • Definition Health Club Sports • 30 – 120 seconds viewing exposure • Cove Health Club • Selby Health & Fitness • High ‘cut-through’ • Terry Tyzack Centre • 100% gender specific • HBF Arena Sports • Healthy Life Fitness • Extremely low media & production costs Complex Centre • Also available in hotels, pubs and clubs • ECU SPORTS • Reactionary media due to inhouse agency • Beatty Park commissionable printing • Loftus Recrreation DecalAds
Evoke Media’s FloorAds are a new and exciting way Evoke Media offer two types of FloorAd: Footpath Decals to stop target audiences dead in their tracks and have which are typically a chalk like substance and FloorAd campaign messages receptively received on the spot. Decals which are typically an adhesive vinyl material. Both are supplied by Evoke Media and produced to the These incredibly eye-catching large format decals can be highest quality available. placed within broad reaching areas such as Perth CBD, If required we would also be happy to investigate the Fremantle, specific nichés and suburbs, within popular possibility of having these decals present at the University cafe precincts and shopping centres where levels of foot and TAFE campuses that we display our CampusAds in. traffic is ongoing daily.
Main Features Clients • Eye catching • City of Fremantle • Mass impact • Channel 7 • High traffic relevant locations • West Australian • Client Specific • QUIT • Relevant media and placement • Heart Foundation • Reactionary media due to inhouse agency • BankWest commissionable printing • Fremantle Prison Retail Case Studies
No Joke Coke Client: Coca Cola Media: CampusAds
Evoke Media’s CampusAds provided Coca Cola with the opportunity to promote Coke Zero with exclusive access to the youth market. With an expansive network that stretches across the Perth metro area, Coke were able to select the campuses and locations that were most suited to their target audience. The simple and free installation of CampusAds also allowed Coke to regularly rotate creative with highly appealing promotional messages, such as a $2 Coke Zero special offer for students, and the chance to win a car.
Ellenbrook Store Opening Client: Bunnings Warehouse Media: HummerAd When Bunnings opened their massive new Bunnings Warehouse in November 2013, they wanted to promote the store with a campaign of similar magnitude. Evoke Media’s HummerAd was certainly up to the task, demanding attention from the Ellenbrook locals as it circled the townsite for two weeks of activity. The mobile nature of the HummerAd gives it an unfair advantage over more traditional types of media. With real time and on-the-ground observation, Evoke Media’s HummerAd drivers could target key areas where crowds of people congregate and guarantee the word about the new Bunnings store was getting out to as many people as possible.
Inspire Client: Enex 100 Media: SmartAds In December 2013, Enex100 Shopping Centre wanted to create a ‘buzz’ around the Perth CBD about their exciting Christmas Shopping Party ‘Inspire’. Enex100 employed four of Evoke Media’s SmartAds to circle the CBD over two days with tantalising creative displaying the exciting special offers, prizes and attractions that could be enjoyed at the event. Armed with promotional flyers, Evoke Media’s friendly promotional staff were also able to get out onto the streets and face-to-face with crowds of city shoppers, actively answering their questions and sharing why ‘Inspire’ was a party not to be missed!
Something BIG is Brewing Client: Barista Bros Media: HoardingAds Barista Bros coffee is bold and needed a bold location to let everyone know there was a new player in the iced-coffee market. A massive sticker design was installed over the top of an empty store hoarding at the entrance of the Shopping Centre. Measuring a massive 9 metres by 3 metres, the ‘HoardingAd’ led people to a vending machine selling the Barista Brother’s products. Property Case Studies
Still Dreaming? Client: Dept of Housing Media: AviationAds The Department of Housing have been insightfully developing new housing projects in the North West to provide much-needed affordable accommodation options for the bustling resources sector. Evoke Media’s AviationAds were the perfect way to spread the word about the new ‘Osprey Village’ estate to the target audience in the busy FIFO terminals of Port Hedland and Karratha. These locations offered exclusive access to predominantly young male workers in the mining industry that would have certainly experienced the difficulty in finding affordable accommodation in the area.
All Grown Up Client: LWP Media: SmartAds When LWP wanted to promote their affordable new house and land packages in Ellenbrook, Evoke Media’s SmartAds just made sense. SmartAds can target key locations and focus on areas with concentrated numbers of mobile and pedestrian traffic. Evoke Media also produced 400 water bottles branded with the ‘LWP’ logo to distribute throughout the community and engage with the target audience. This simple but innovative product is very effective as people retain the promotional water bottles where they generate even more conversation with their friends and families when they return to their neighbourhood.
Lots for Sale Client: Gap Ridge Industrial Estate Media: AviationAds AviationAds are consistently popular with property companies looking to target the busy resources sector. Gap Ridge is a new industrial estate being developed a stones throw from the Karratha Airport so it made sense to use Evoke Media’s AviationAd in the terminal to promote the project there. The visually striking digital creative spread the word about the amazing business and investment opportunities that Gap Ridge offered. The AviationAd message generated conversation amongst the crowds of tradesmen, FIFO workers, business executives, meeters and greeters at the Karratha terminal and prompted them to visit the Gap Ridge site or webpage for more
You’re Among Friends Client: Bethanie Media: EvolutionAds As Bethanie expanded their retirement villages into the Peel area they wanted an engaging platform to bring people together and push their ‘You’re Among Friends’ message. Evoke Media’s EvolutionAd trailer was called to the Bethanie Open Day in May 2014 and our friendly team served visitors a delicious barbecue lunch and Bethanie branded water bottles. The EvolutionAd became an ideal meeting place, giving our team and the Bethanie staff a chance to discuss the new community’s exciting features and lifestyle opportunities. Event Case Studies
Colourful Personalities Client: Colour Me Rad Media: InfiltrationAds Evoke Media’s InfiltrationAd team love to be part of the fun! Color Me Rad is a fantastic fundraising event where runners have the pleasure of being awash with each shade of the rainbow. Our InfiltrationAd team joined in a leg of the Asics Bridge Fun Run, drumming up support and interest from hundreds of walkers and runners with a passion for community fundraising initiatives. The team also offered a discounted entry price for the Color Me Rad event which was a fantastic way to engage with people who often returned with friends.
Mueseum St is Coming to Life Client: Central Institute of Technology Media: HummerAd In April 2014 you couldn’t visit Northbridge without hearing about the ‘Left of Central’ festival. The new event offered an exciting mix of music, food, films and other attractions over a week of activity. The Central Institute of Technology used SmartAds and InfiltrationAds to create a grand presence in Northbridge and the CBD. The creative was also routinely changed to be appropriate to the events of the day, such as the Launch Party, or the Short Film Screening. On top of this, Evoke Media installed over 20 floor stencils (FloorAds) in and around the Perth Cultural Centre. These were painted on the footpaths in high traffic locations so the word of the festival was
Open to Ideas Client: Open House Perth Media: LiftAds, SmartAds, InfiltrationAds, DigiAds The brilliant Open House Perth event is a rare opportunity to get inside usually restricted buildings and learn about their cultural and historical importance. Evoke Media promoted the event in 2013 with digital InfiltrationAds traversing across the busy CBD with a convoy of SmartAds circling throughout. LiftAds were installed in all of the City of Perth car parks to capture the attention of people to travelling to and from the city. Additionally Open House Perth selected a number of venues near Perth City to display the advertising on the DigiAds.
Ellenbrook Store Opening Client: Torro Media Media: VenuAds Torro Media were excited to get the new Perth Tattoo Expo off with a bang in 2014. With such an extensive VenuAd network, Evoke Media were able to allocate advertising to the venues within the demographic that were most appropriate for the event. Evoke Media know their venues well, if you wish to target a certain audience they will happily provide you with a list of venues that will maximise the potency of your media spend. PSA Case Studies
Stand Up to MS Client: MS Australia Media: EvolutionAds For a long time MS Australia have been doing outstanding work generating awareness and raising funds for MS research and support services. In MS Awareness Week 2014, they used several Evoke Media products to ensure no one in the Perth CBD could miss the message. Three SmartAds circled high traffic locations around the city centre, while three InfiltrationAds hit the malls distributing MS branded information and lollipops to the public. The EvolutionAd trailer was set up at Forrest Chase with digital screens playing the heartfelt stories of MS sufferers and their families.
Draw the Line Client: The Heart Foundation Media: LiftAds This clever LiftAd campaign was rolled out across the Perth CBD to encourage people to get more exercise in their daily routine. The brilliant stairway artwork on the lift doors prompted car park patrons to ‘Draw the Line’ and take the stairs back to their car. The Heart Foundation also used Evoke Media’s FloorAds across a number of busy metro shopping centres. The FloorAds promoted healthy eating and were installed in high traffic locations near the food courts so mass numbers of people were inspired to reconsider their eating habits and make healthier lifestyle choices.
BIG Hearted Client: Heart Kids Media: HummerAd Evoke Media are always happy to be involved in important community campaigns and this one was truly one of a kind. Evoke Media’s HummerAd was parked in the Murray Street Mall in the Perth CBD with a pertinent message about children tragically living with serious heart defects. The public was invited to write messages of encouragement to the children on the HummerAd banner. Our promotional staff were able to share information about all the good work Heart Kids is doing and give people the opportunity to donate to the cause. After the day of activity the signed banner from the HummerAd was installed on outdoor signage.
Stop Hiding. Start Quitting Client: QUIT Media: DecalAds These life sized decals were installed right across the Perth CBD and City of Fremantle to encourage people to quit smoking. The ‘Stop Hiding. Start Quitting’ stencils were placed in unmissable locations were people usually gather to smoke. In a second burst a more positive line was taken, with stencils installed near ATMs and popular stores advising people how quitting smoking would also give them more spending money. Evoke Media were able to secure sites for this campaign in diverse number of locations with the co-operation of local councils and shopping centres. Sports Case Studies
Belong Client: Western Force Media: SmartAds, InfiltrationAds and AviationAds 2014 was a big year on and off the field for the Western Force and Evoke Media were thrilled to be a part of it. Our SmartAds and InfiltrationAds hit the streets in the days before their home games encouraging sports fans around Perth to get behind their team and attend the upcoming match. Our InfiltrationAd team took it a step further, given exclusive permission to traverse the grounds inside NIB Stadium during Force matches they distributed information about the next home game prompting Force supporters to get their tickets early.
Perth Wildcats 2014 Finals Client: Perth Wildcats Media: SmartAds 2013/2014 was a massive NBL season for the Wildcats, with the new Perth Arena providing exciting new opportunities to attract bigger crowds than ever before. When the Wildcats made the final in April 2014, Evoke Media’s SmartAds were out in force, drumming up community support around the city for the team. Evoke Media’s in-house printing and production allowed us to turn over new advertising messages almost daily to be up to date with the best of three series. We celebrated with the Wildcats after they eventually went all the way and claimed the NBL championship in front of record crowds.
Painting the Town Purple Client: Channel 7 and The West Australian Media: FloorAds and BannerAds When the Fremantle Dockers qualified for their first AFL Grand Final in 2013, the City of Fremantle was buzzing with excitement. Channel 7, the West Australian and Evoke Media got together to paint the town purple with FloorAds and BannerAds. Part of the Cappuccino Strip was painted purple with the ‘Let’s Go Freo’ message and was admired by the thousands of people that flocked to Fremantle for pre-game festivities and viewing the Grand Final itself. Additionally, Evoke Media installed large banners on the buildings and fixtures around Fremantle, encouraging all Dockers supporters to get behind their team.
Kicking Goals for Crown Client: Crown Casino Media: SmartAds Crown Casino wanted every sports fan in Perth to know they were the number one location for watching the 20145 World Cup. To get this message out onto the streets they used a convoy of Evoke Media’s SmartAds to visit and circulate key locations that attract massive crowds of sports fans. The illuminated trailers caught the attention of thousands of people attending night games at Patersons Stadium. The SmartAds also visited busy entertainment districts such as Northbridge and Fremantle on weekend nights distributing flyers and encouraging people to experience the unbeatable World Cup viewing experience that only Crown Casino could offer. Govt Case Studies
Bowling for WaterCorp Client: WaterCorp Media: BowlingAds WaterCorp wanted to encourage more mature Western Australians to take better control of their water management through its MyWater website. Evoke Media were delighted to be able to spread this important message through its growing network of BowlingAds. These classy A2 frames are installed in key high traffic areas within the Bowling Clubs such as near noticeboards, bars and ATMs ensuring maximum exposure for the message. BowlingAds are a fantastic way to reach the pensioner and retiree crowd and they have also been popular with Aged Care Facilities, Lifestyle Villages and Pharmacies.
Are You Campaign Ready? Client: Govt of West Australia and Western Power Media: SmartAds The Government of Western Australia used Evoke Media’s SmartAds and VenuAds to get the ‘Bushfire Ready’ message out into the community in December 2013. The 3 car SmartAd convoy travelled to high bushfire risk areas on the outskirts of the city like the Perth Hills and the Swan Valley. They were present at key community events such as markets and festivals, handing out promotional badges and advising locals on the importance of preparing their property for the harsh summer heat. Evoke Media was also able to offer their expansive VenuAd network in this campaign, installing the Bushfire Ready message in popular pubs and hotels in areas at risk of bush fires.
Clap Your Hands for CampusAds Client: Dept of Health Media: SmartAds, VenuAds, CampusAds The Department of Health found Evoke Media’s CampusAds to be an effective way to reach the elusive 18-24 year old market. These classy A3 frames are installed in the bathrooms of Perth’s largest universities and are quick and easy to install. This is a fantastic medium for advertisers with gender specific messages or those with mature themes or information that may not be appropriate for more generic media forms.
We’ve Got Your Back Client: WA Greens Media: InfiltrationAds With Senator Scott Ludlam’s seat in the balance, the WA Greens needed something special to build community support for the party in the April Election Re-Run. The WA Greens were happy to hear about Evoke Media’s InfiltrationAds because they were environmentally friendly and had the ‘personal touch’ that they felt matched the brand of the Scott Ludlam campaign. Four InfiltrationAds hit the CBD for two weekends of activity distributing flyers and sharing the inspiring vision and commitment of Scott Ludlam with the community. We were delighted to see Scott Ludlam win his senate seat with a 6 percent positive swing, showing InfiltrationAds could be used on a very important campaign and be an absolute hit!