Welcome To: Game-Changing Sauces

1 Game-Changing Sauces

2 Game-Changing Sauces

Dan Plunkett Edie Adams Jimmy Lentz Vice-President of Sales Business Development Associate Sales Manager Foodservice Manager

3 Sauce Is Our Heritage

From the kitchen of the Dixie Pig BBQ Restaurant in Winston-Salem, NC, back in 1929, sauce has been a specialty of the Garner family’s business.

The BBQ sauce the Garner brothers served was so delicious, they started selling it to friends and at local markets… the rest is history.

Today, that same commitment to quality and service, including day-to-day operational management by family 91 members has never been stronger. Spicy Years 1929 ⎼ 2020 4 Game Changer!

You Can UPCHARGE for a “Signature Sauce”…

…by combining 2 or 3 condiments that you typically give away!

5 Why Signature Sauces?*

- 45% of consumers look forward to a signature sauce at restaurants

- 91% of consumers would like to “buy” their favorite “signature sauce” at a supermarket!

- 53% of restaurants offer at least one signature sauce

* Datassentials, 2018 6 TexasPeteFoodservice.com/calculator

CALCULATE New revenue the easy way…

If you upcharge for your signature sauces, our calculator provides a quick way to assess your annualized revenue potential.

Find 16 signature sauce recipes at the site that will get you started.

7 Crafting The RIGHT Sauce

Consider…

- Your Brand (funky, elegant, healthy?)

- Your Menu (burgers, ethnic fusion?)

- Your Target (Gen Z, Boomers?)

8 Flavors By Affinity*

* Datassentials, 2019 9 Signature Sauce Flavors By Menupart*

* Datassentials, 2018 10 Top Signature Sauce Favorites*

* Datassentials, 2018 11 Consumers Love Spicy! Today, more than 70% of American restaurant menus include items described as spicy.

Datassentials, 2019 12 Consumer Interest In “Spicy”

*Datassentials, 2018 13 Trending Signature Sauce Flavors*

* Datassentials, 2018 14 Trending Combos By Menupart*

* Datassentials, 2018 15 Top Trending Signature Sauces* Sauces/Flavors Product Current Penetration #Menu Mentions 1-Year Growth 4-Year Growth

Sriracha Aioli 2.3% 260 24.2% 250.4% Mayo 12.6% 1,555 13.4% 169.9% Sriracha Ketchup .3% 130 -33% 128% Korean BBQ Sauce 1.9% 177 8.0% 68.3% Jalapeno Ranch 1.8% 238 4.5% 59.1% Garlic Aioli 6.5% 688 15.6% 56.9% Chipotle Aioli 4.1% 534 13.4% 56.4% Verde 8.0% 872 6.4% 55.8% Tomato Jam 2.0% 187 1.9% 55.7% Salsa Roja 1.5% 193 -.2% 55.5% Horseradish Aioli 1.1% 87 12.3% 54.4% Bourbon BBQ 1.0% 120 6.1% 45.9% Spicy Honey 1.1% 97 8.2% 44.6% 4.5% 443 1.7% 44.2% Roasted Garlic Aioli 1.7% 151 13.5% 43.3% Bacon Ranch 4.1% 350 4.6% 42.9% *Datassentials, January 2019 16 Let’s Explore! Ranch Dressing

Texas Pete®

Texas Pete® Giddy Up Sauce!

Texas Pete® Sweet Chili BBQ Booster

Texas Pete® Spicy Ranch Dressing Texas Pete® Hot & Bleu ® Sauce CHA! by Texas Pete Sweet Heat Sriracha Aioli ® ® Texas Pete Garlic Greek ¡SABOR! by Texas Pete CHA! by Texas Pete® Dressing Dipping Sauce Blueberry Sriracha Ketchup 17 Signature Sauce Recipes Texas Pete® – Spicy Ranch Dressing

Menuing of Spicy Ranch is +10% in the past year*

Yield: 1 Gallon Portion Size: 1 oz.

Ingredients: Amount: Ranch Dressing 3 Quarts + 2 Cups Texas Pete® Original Hot Sauce 2 ½ Cups

Method of Preparation: Whisk all ingredients in a large mixing bowl until well incorporated.

*Datassential 2019 18 Signature Sauce Recipes Texas Pete® – Sweet Heat Sriracha Aioli

Menuing of Sriracha Aioli is +140% in the past 4 years*

Yield: 1 Gallon Portion Size: 1 oz.

Ingredients: Amount: Mayonnaise 2 Quarts + 3 ½ Cups CHA! by Texas Pete® Sriracha Sauce 3 Cups Honey 1 ½ Cups

Method of Preparation: Whisk all ingredients in a large mixing bowl until well incorporated.

*Datassential 2019 19 Signature Sauce Recipes Texas Pete® – Blueberry Sriracha Ketchup Menuing of Sriracha Ketchup is +128% since 2015*

Yield: 1 Gallon + Portion Size: 1 oz.

Ingredients: Amount: Blueberries (frozen, thawed) 2 Quarts Ketchup 2 Quarts + 1 Cup Honey 2 Cups CHA! by Texas Pete® Sriracha Sauce 1 Cup

Method of Preparation: Combine all the ingredients in a large pot and blend with an immersion blender until well incorporated.

*Datassential 2019 20 Signature Sauce Recipes

Texas Pete® – ¡SABOR! Dipping Sauce

Yield: 1 Gallon Portion Size: 1 oz.

Ingredients: Amount: ¡SABOR! by Texas Pete® Mexican-Style Hot Sauce 2 Quarts Ketchup 4 Cups Honey 2 Cups Spicy Brown Mustard 2 Cups

Method of Preparation: Whisk all ingredients in a large mixing bowl until well incorporated.

21 Signature Sauce Recipes

Texas Pete® – Garlic Greek Dressing

Yield: 1 Gallon Portion Size: 1 oz.

Ingredients: Amount: Greek Yogurt 3 Quarts + 1 Cup Texas Pete® Garlic Hot Sauce 2 Cups Lemon Juice 1 Cup Salt 1 Tbsp.

Method of Preparation: Whisk all ingredients in a large mixing bowl until well incorporated.

22 Signature Sauce Recipes

Texas Pete – Hot & Bleu Sauce

Yield: 1 Gallon Portion Size: 1 oz.

Ingredients: Amount: Bleu Cheese Dressing 12 Cups Texas Pete Extra Mild Wing Sauce 4 Cups

Method of Preparation: Combine all ingredients in a large mixing bowl and whisk until ingredients are well incorporated.

23 Signature Sauce Recipes

Texas Pete – Sweet Chili BBQ Booster

Yield: 1 Gallon Portion Size: 1 oz.

Ingredients: Amount: CHA! by Texas Pete Sriracha Sauce 4 Cups Texas Pete Fiery Sweet Sauce 12 Cups

Method of Preparation: Combine all ingredients in a large mixing bowl and whisk until ingredients are well incorporated.

24 Signature Sauce Recipes Texas Pete – Giddy Up Sauce

Yield: 1 Gallon Portion Size: 1 oz.

Ingredients: Amount: ¡SABOR! by Texas Pete Mexican-Style Hot Sauce 5 Cups Mayo 5 Cups Prepared Horseradish 4 ½ Cups Sour Cream 1 ½ Cups Kosher Salt 2 Tbsp

Method of Preparation: Combine all ingredients in a large mixing bowl and whisk until ingredients are well incorporated. 25 New Texas Pete® Dust

New Texas Pete® Dust gives you the freedom to add the bold and balanced flavor of Texas Pete® Original Hot Sauce to:

- Chicken - Brisket - Ribs - Wings

With just 105mg of sodium per serving Dust is available in 10 oz. shaker bottles or ask about PCs

26 Packaging Built For The Road

27 Questions?

At your service:

Dan Plunkett - Director of Foodservice Sales E-Mail: [email protected] Tele: (716) 913-7516

Edie Adams – Business Development Manager E-Mail: [email protected] Tele: 336-661-1550 ext. 2091

Jimmy Lentz – Associate Sales Manager E-Mail: [email protected] Tele: (336) 749-2577

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