Omnifone Unveils More Flexible, Scalable Music Cloud Submitted By: Omnifone Tuesday, 7 April 2015

Omnifone Unveils More Flexible, Scalable Music Cloud Submitted by: Omnifone Tuesday, 7 April 2015

Powering Global Expansion for Samsung’s Milk MusicTM Service •London – 7 April 2015 - Omnifone® (http://www.omnifone.com/) today announces the launch of its newly optimised music cloud, MusicStation. Omnifone powers Samsung’s Milk MusicTM on smartphones and tablets in New Zealand and Australia. Milk MusicTM is Samsung’s new streaming radio service which offers an intuitive and effortless way to enjoy music and discover fresh hits all with the turn of a dial Omnifone migrated its MusicStation platform from a datacentre architecture entirely to the cloud achieving unrivalled flexibility and the ability to scale near infinitely. MusicStation is the first fully cloud-based B2B music platform that can offer globally consistent, carrier-grade reliability and performance levels. Leveraging Omnifone’s enhanced music cloud, partners of any size, can focus on quickly deploying stand-out features and functionality. Omnifone’s music cloud is recognised for its flexibility, unique feature set and ease of integration as well as the company’s unparalleled global footprint and international content curation capabilities. Milk MusicTM powered by Omnifone’s MusicStation offers consumers a highly personalised music experience and the ability to scan through stations and genres and listen to tracks instantly using the intuitive navigation dial. Milk Music‘s fully customisable stations offer millions of songs curated by Omnifone’s in-house musicologists. Consumers can also further optimise recommendations for the best personalised listening experience by adjusting genre-based stations based on popularity, novelty and song favourites using the ”Fine Tune Station” feature. Nicholas Wodtke, Vice President, Media Solution Centre, Southeast Asia and Oceania, Samsung Electronics said: “With Milk MusicTM, we are offering consumers an amazing and rich music experience personalised around what matters to them and their lifestyle. By leveraging Omnifone’s comprehensive MusicStation platform, we are in a position to provide our Milk MusicTM service to more customers and enjoy the flexibility to scale with Omnifone .” Jeff Hughes, CEO, Omnifone, said: “We are delighted to support Samsung in the first launch of its Milk Music service New Zealand and Australia. Samsung has triumphed in bringing a high quality radio streaming service to consumers via its top selling devices. With support from our unmatched music cloud, Samsung can continue to attract more users and rapidly gain an advantage in the global streaming market.” “We are committed to expanding our global footprint and evolving our platform to achieve the flexibility and capabilities our customers require to expand and deploy new functionality to more users quickly. Our market-leading music cloud and acknowledged expertise enables partners across the breadth of the industry to remain ahead of the curve and provide innovative services in today’s fast growing digital music market.” Omnifone supplies music cloud capabilities for Milk including catalogue ingestion, content preparation

Page 1 and provision, track sequencing, playback metering, rights holder reporting, integration with third party features, content curation and global licensing support. About Omnifone Omnifone is the leading B2B cloud music platform provider. It develops, licenses, supplies and operates global music services for customers including Samsung, SiriusXM, Guvera, Pono Music, Spotify and rara.com across any connected device. Its music industry cloud, MusicStation supports the delivery of over 41 million tracks from 197 countries in multiple compressed and high resolution audio formats. Omnifone supports more digital music services, in more countries, across more devices, to more users than any anyone else. In 2013 Omnifone was selected for the UK Government’s Future Fifty programme and in 2014 ranked 12th in The Sunday Times Tech Track 100. Omnifone utilises Amazon Web Services cloud technology for its music cloud, MusicStation. Click here (https://www.youtube.com/watch?v=ZPbM2qGfH3s&feature=youtu.be) to see Omnifone’s keynote presentation with AWS CTO Werner Vogels at AWS re:Invent 2014.

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