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REACHING out Reaching Out The Franklin Institute 2008 Annual Report REACHING OUT Reaching Out 1 I HAVE NO SPECIAL TALENTS. I AM ONLY PASSIONATELY CURIOUS. — Albert einstein The Franklin insTiTuTe is dedicated to nurturing the natural curiosity that exists somewhere in all of us, no matter what our age. it is that curiosity, coupled with a passion for learning about science and its role in our lives, that leads us to question, to dream of what might be, to explore, to discover and perhaps, in the process, unlock a mystery, cure a disease, give birth to a new technology, or solve a problem that has yet to exist. 2 executive MessAge 4 the science MuseuM 10 center for innovAtion in science leArning 16 the frAnklin center 22 finAnciAl report 24 2008 contributed support 32 boArd of trustees executive MessAge The Franklin Institute has undergone a seismic transformation both physically and programmatically in recent years. Major traveling exhibitions, innovative new ongoing exhibits and live presentations have put the Institute on the radar screens of Travel and Leisure, Parents Magazine, Zagat, the Today Show and others, helping build attendance and the level of national and international recognition. This is, however, only part of the story. The Institute’s transformation is equally reflected in the exceptional quality and scope of its community outreach. That outreach was formally recognized on October 7, 2008 when summer-based science education and leadership training. Begun as former First Lady Laura Bush awarded The Franklin Institute the a grant-based effort more than 15 years ago, PACTS has become a 2008 National Medal for Museum and Library Service, the nation’s permanent, Institute supported program. Since its inception, more highest honor for museums and libraries, at a White House cere- than 2,500 students have enrolled in PACTS summer and year- mony. The Institute for Museum and Library Services [IMLS], which round programs. supports the nation’s 122,000 libraries and 17,500 museums, awards The increased depth and breadth of community service and out- the National Medals to five museums and five libraries annually for reach is evidenced by the growth of these three programs, as well as outstanding community outreach programs. On hand to receive the proliferation of high-profile lectures, moderated panel discus- the award was Institute President and CEO Dennis Wint, Board sions and other initiatives that have blossomed through intramural Chair Marsha Perelman and Albert Hicks, M.D., chief resident at efforts and expanded partnerships. Through these, as well as exhibits Hahnemann University Hospital and an alumnus of the Institute’s and other programs described in this report, The Franklin Institute signature PACTS (Partnership for Achieving Careers in Technology ably fulfills its mission of inspiring a passion for learning about sci- on Science) program. The Franklin Institute is only the fifth science ence and technology among visitors and the community-at-large. museum to ever receive this honor. Capital Campaign The Institute received this coveted award in recognition of its his- The Institute’s outreach efforts blossomed in tandem with consid- tory of programs and services that extend beyond the museum walls, erable growth in other areas. In April 2008, with $27 million in reaching out to every member of the community, not only those commitments, the Institute announced a $60 million capital cam- who self-identify as museum visitors. The Institute’s long-term com- paign. Inspire Science! will fund an ambitious series of revitalization munity commitment, as reaffirmed in the Strategic Plan 2006-2012, efforts including a building extension. Pivotal to the campaign is includes: outreach to those whose attendance is hampered either by a $4 million contribution from international biopharmaceutical economic or logistical factors; strategic education programs focused leader Cephalon, Inc. to develop a new signature exhibit centering on the needs of minorities and young women; professional develop- on the brain and neuroscience. Crowning a long-time relationship ment for teachers; improved science and math curricula for schools; with The Franklin Institute, the Cephalon commitment marks the synergistic collaborations with community organizations and other largest single corporate donation in Institute history and one of the non-profits; and family learning. largest corporate gifts to any science museum. The Institute’s Community Nights, PACTS and Science Leadership The Institute is fortunate to have an able and dedicated cadre Academy [SLA] are vibrant examples of the service honored by of community leaders spearheading Inspire Science! Campaign IMLS. Community Nights, initiated in 2006, welcomed almost Chairman William H. Shea, Jr., along with Board Chair Marsha R. 12,500 children and adults from underserved communities to visit Perelman, has recruited a strong committee including Vice Chairs the museum and participate in special activities free of charge. The Frank Baldino, Paul Baran, Christine Berrettini, Don Callaghan, program attracted Target as the title sponsor starting in 2009. Science Herb Kelleher and Denis O’Brien. As of December 31, the campaign Leadership Academy, an innovative magnet public high school cre- had raised more than $33 million. ated in partnership with the School District of Philadelphia, opened in September 2006 with a freshman class of 112 students. The 2008 Strategic Plan on Track freshman class was drawn from a pool of nearly 2,000 gifted appli- The previous and current capital campaigns enabled the Institute to cants. SLA’s project-based learning, rich innovative curriculum, complete several projects in 2008. In March the totally refurbished internship programs and exceptional faculty have catapulted the Franklin Theater reopened as a state-of-the-art 3D digital facility, and school to national prominence. in May, Amazing Machine — the final exhibit funded by the previous A third program, PACTS, enrolls underserved middle school and capital campaign — opened in the Mandell Center. The Institute also high school students from the Philadelphia area in after-school and completed most of the first phase of the Strategic Plan 2006-2012, 2 3 Marsha R. Perelman Dennis M. Wint Chair President & CEO which included the extensive restoration of the Benjamin Franklin enced by both increased member programming and the underlying National Memorial and installation of a multi-media presentation, value of membership. Nevertheless, even with all the adjustments, the made possible by $3.8 million in capital campaign contributions from Institute ended the year with an operating loss, only the second time The Pew Charitable Trusts, City of Philadelphia’s Cultural Corridors in 14 years. Fund, and the National Park Service, Department of the Interior. While the Institute anticipates that 2009 will be challenging eco- Adjacent to the Memorial, the elegant Jordan Lobby was restored, nomically, members and visitors will benefit from The New Franklin and the first in a series of Franklin Pathways — programming “path- Institute Experience — programs and exhibits created by integrating ways” illuminating some of Franklin’s scientific discoveries — was the unique talents of the Institute’s centers of excellence — as well as created in a nearby corridor. In addition, exterior and garage repairs from five traveling exhibits, including the much anticipated Galileo, were completed, insuring their structural integrity for many years to the Medici and the Age of Astronomy. The one-time only special exhi- come. It is a credit to the staff and outside contractors — more than bition is made possible through an exclusive partnership with the 30 percent of which are minority owned — that all projects were fin- Istituto e Museo di Storia della Scienza of Florence and presented by ished well within budget. Officine Panerai. The Memorial and Franklin Pathways made their debut during None of our achievements would be possible without the sup- the 2008 Association of Science-Technology Centers [ASTC] port of the Institute’s generous donors, dedicated staff, committed Conference which was hosted by The Franklin Institute and attended Board of Trustees and a cadre of more than 1,200 committed volun- by some 1,800 science center professionals from 31 countries. teers who provided 57,000 hours of service. Their contributions have During the conference ASTC presented Dr. Wint with its highest allowed plans to become reality and dreams to come true. honor — the ASTC Fellow Award — in recognition of over three This past September, the museum world lost one of its great- decades of exemplary leadership in the science center field. est dreamers when former president and director of The Franklin The Challenging Second Half Institute Science Museum, Joel N. Bloom, died at age 83. As former president of both the American Association of Museums [AAM] and Museum attendance for 2008 started strongly, tracking comfortably ASTC, he was a revolutionary champion of hands-on learning and above targets. It comes as no surprise, however, that as gasoline prices the role of museums in education. He influenced the direction of The rose, financial markets collapsed, workers lost jobs and school dis- Franklin Institute and science centers throughout the world. trict budgets contracted, that museum attendance dropped sharply As a fitting coda, in December the Institute received word that throughout the last two quarters. Museums across the country expe- it had once again received
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