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ANIME CONVENTION

OTAKUTHON 2009 PARTNERSHIP KIT

WWW..COM FEBRUARY 2009 | VERSION 2.0 ANIMEOTAKUTHON CONVENTION MESSAGE FROM THE CHAIRWOMAN Since its fi rst edition in 2006, Otakuthon has placed emphasis on a new cultural trend whose Otakuthon is a rapidly growing non-profi t convention magnitude spans the four corners of our planet: contemporary Japanese culture. Pulling in over 3 000 entirely organized by volunteers. Th is one of a kind participants of all ages, it has allowed fans of Japanese animations (), comics () and video event has brought a wide range of interests linked games to gather to celebrate their passion. During the last three years, while paying close attention to from to an expanding audience in its target audience, Otakuthon has also become an occasion during which Quebecers can celebrate since 2006. Traditional Japanese culture, and learn about Japanese culture, both traditional as well as modern. Th e convention activities can be cutting-edge video gaming and Japanese pop music are divided into four general categories: anime and manga, gaming, Japanese culture and exhibitors ARRIZZA AMANDA examples of some of the activities that will be available at the convention. Last year, Otakuthon attracted over 3000 attendees across . Th is year, our organization team is planning for an even better event. Th is will be refl ected by an expansion of both the exhibition hall and the main event stage, as well as a wider variety of activities. An intensive marketing campaign will also be launched in the spring to attract more participants. Th is exciting event is the fi rst and largest bilingual in North America. Its growth has exceeded expectations every year, making it a unique marketing opportunity. Come join us to experience fi rsthand an energetic weekend of dynamic activities, culture and surprise. Sincerely, OTAKUTHON 2009 WILL TAKE PLACE FRIDAY, JULY 31 TO SUNDAY AUGUST 2 AMANDA ARRIZZA, AT THE PALAIS DES CONGRES DE MONTREAL Chairwoman Otakuthon 2009 WITH AN EXPECTED PARTICIPATION OF 4 500 ATTENDEES 1 ORGANIZATIONN COMMITTEE

AMANDA ARRIZZA, Chairwoman JOHN ZMROTCHEK, Vice-president MARC NADEAU, Treasurer VICTOR YAP, Secretary JUDY LIM, Registration Coordinator TONY FERNANDEZ, Programming Coordinator RUPERT BOTTENBERG, Main Events Coordinator ANIK MISHRA, Operations Coordinator MINHTÂM TRÂN, Partnerships Coordinator ALEX FONG, Communications Coordinator EMMANUEL HÉNAULT, Translations Coordinator LAUREN FILIATREAULT, Volunteers Coordinator 23 THE ACTIVITIES

ANIME AND MANGA JAPANESE CULTURE Japanese animation (anime) and comics Both traditional and modern Japanese (manga) have been at the core of the culture hold an important place in the convention since its beginning. Some convention’s programming. When well-known examples of anime and manga thinking about Japanese culture, things like would be: Th e Mysterious Cities of Gold, temples, tea, kimonos, Zen gardens usually Captain Harlock, Astroboy, Akira, Princess come to mind, though there are also Mononoke, Dragonball, Sailor Moon, Japanese pop music, anime, and manga Gundam and Naruto. which are equally (if not more) popular. • Masquerade (anime character costume • Origami “” contest) • Tea Ceremony • Contest • Arashi Daiko (Japanese storm drums) • Anime Karaoke • Go and Shogi (strategy games) • Manga Library • Awa Odori (traditional Japanese dance) • Cosplay Café • J-Pop Concert (Japanese pop music) • Panels and Workshops • Anime Screening Rooms

45 THE ACTIVITIES

GAMING EXHIBITORS Video games form an integral part of Th roughout the duration of the modern Japanese culture. An example convention, there will be an Exhibition Hall of this would be the successful series where over 20 diff erent merchants and , which was available on over 40 amateur artists will be selling their the Nintendo Entertainment System, merchandise, all encompassing the theme Super Nintendo Entertainment System, of the convention. Th is area is by far the PlayStation, PlayStation 2 and will be on busiest throughout the whole weekend.. PlayStation 3 and Xbox 360 platforms soon. In addition to video games, role playing games, board games and collectable card games inspired by the universe of anime are also in the program. • Gaming Zone • Dance Dance Revolution • Video Gaming Tournaments • Card Games • Roleplaying • Miniature Figurine War Game

67 WHY ? BECOME A PARTNER OF OTAKUTHON

BENEFIT FROM THE VISIBILITY GAINED HAVE THE NAME OF YOUR COMPANY ASSOCIATED 12FROM A LARGE POOL OF YOUTHS: WITH THE LARGEST BILINGUAL (ENGLISH/FRENCH) JAPANESE ANIMATION CONVENTION IN NORTH • Ranging from ages 16 to 25 AMERICA.

• Students SHOW YOUR SUPPORT AND YOUR CONTRIBUTION • From diff erent parts of Quebec 3 TO THE GROWTH OF A CULTURAL EVENT WHICH IS • Computer savvy REACHING ACROSS QUEBEC. • Interested in new technologies CONTRIBUTE TOWARDS A FAMILY-FRIENDLY • Interested in video games of all sorts 4 ACTIVITY. • Impassioned by Asian culture, particularly Japanese • Impassioned by anime and manga BENEFIT FROM THE EXPOSURE IN CULTURAL AND MAINSTREAM MEDIA. • Artists 5

89 PRESENTER $20,000 ACTUAL VALUE: $51,000 • Partner’s name associated with a main room • Partners name associated with a main event • Th ree advertisement banners of your company placed in strategic locations • Special mention in program booklet welcoming words • Company logo on the cover page of over 5,000 program booklets • Center fold full page (22” x 8.5”) color ad in over 5,000 program booklets • Company logo on the fi rst page of inserts printed in over 5,000 copies • Company logo or mention of your company in all advertisement and press releases • Company logo in e-mail newsletters (min. 4 sent to 1,000 people) • Company logo on advertisement posters placed in certain metro stations • Company logo on over 500 advertisement posters (11” x 17”) • Company logo on over 2,000 advertisement pamphlets • Company logo on over 6,000 advertisement fl yers • Company logo on banners listing partners placed in strategic locations during the event • Company logo on the Otakuthon website splash page • Company logo on the Otakuthon website • Vertical banner ad (160 pixels x 600 pixels) on the Otakuthon website • Th e option to purchase a partner space in the Exhibition Hall (600 square feet for $1,400 or 400 square feet for $1,000) • Th irty-two (32) passes for the convention (value of $1,440) 10 11 OUTSTANDINGG PARTNERS $10,000 ACTUAL VALUE: $15,000 • Partner’s name associated with a regular room (capacity of around 300 people) or a space in the Exhibition Hall • Two advertisement banners of your company placed in strategic locations • One full page (10” x 7.5”) color ad in over 5,000 program booklets • Company logo on the fi rst page of inserts printed in over 5,000 copies • Company logo in e-mail newsletters (min. 4 sent to 1,000 people) • Company logo on over 500 advertisement posters (11” x 17”) • Company logo on over 2,000 advertisement pamphlets • Company logo on over 6,000 advertisement fl yers • Company logo on banners listing partners placed in strategic locations during the event • Company logo on the Otakuthon website • Vertical banner ad (160 pixels x 600 pixels) on the Otakuthon website • Th e option to purchase a partner space in the Exhibition Hall (600 square feet for $1,600 or 400 square feet for $1,200) • Sixteen (16) passes for the convention (value of $720)

12 13 PRESTIGIOUS PARTNERS $6,000 ACTUAL VALUE: $12,500 • One publicity banner of your company placed in a main or regular room • One full page (10” x 7.5”) B&W ad in over 5,000 program booklets • Company logo on the fi rst page of inserts printed in over 5,000 copies • Company logo on over 2,000 advertisement pamphlets • Company logo on over 6,000 advertisement fl yers • Company logo on banners listing partners placed in strategic locations during the event • Company logo on the Otakuthon website • Vertical banner ad (160 pixels x 600 pixels) on the Otakuthon website • Th e option to purchase a partner space in the Exhibition Hall (600 square feet for $1,800 or 400 square feet for $1,350) • Eight (8) passes for the convention (value of $360)

14 15 ASSOCIATED PPARTNERS $4,000 ACTUAL VALUE: $11,600 • B&W publicity banner of 1” x 7” at the bottom of fi ve (5) pages of 5,000 program booklets • Company logo on the fi rst page of inserts printed in over 5,000 copies • Company logo on over 6,000 advertisement fl yers • Company logo on banners listing partners placed in strategic locations during the event • Company logo on the Otakuthon website • Vertical banner ad (160 pixels x 600 pixels) on the Otakuthon website • Th e option to purchase a partner space in the Exhibition Hall (600 square feet for $2,000 or 400 square feet for $1,500) • Four (4) passes for the convention (value of $180)

16 17 TO CONTACT US Otakuthon - Partnership 327 Gagné LaSalle (Québec) H8P 3P1 E-mail: [email protected]

WWW.OTAKUTHON.COM