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Videos in Motion
Università degli Studi di Napoli “L’Orientale” Dipartimento di Studi e Ricerche su Africa e Paesi Arabi Tesi di Dottorato di Ricerca in Africanistica, IX ciclo - Nuova Serie VIDEOS IN MOTION Processes of transnationalization in the southern Nigerian video industry: Networks, Discourses, Aesthetics Candidate: Alessandro Jedlowski Supervisor: Prof. Alessandro Triulzi (University of Naples “L’Orientale”) Co-supervisor: Prof. Jonathan Haynes (Long Island University – New York) Academic Year 2010/211 Università degli Studi di Napoli “L’Orientale” Dipartimento di Studi e Ricerche su Africa e Paesi Arabi Tesi di Dottorato di Ricerca in Africanistica, IX ciclo - Nuova Serie VIDEOS IN MOTION Processes of transnationalization in the southern Nigerian video industry: Networks, Discourses, Aesthetics Candidate: Alessandro Jedlowski Supervisor: Prof. Alessandro Triulzi (University of Naples “L’Orientale”) Co-supervisor: Prof. Jonathan Haynes (Long Island University – New York) Academic Year 2010/2011 2 TABLE OF CONTENTS P. 5 INTRODUCTION. Videos in motion P. 16 CHAPTER I. Defining the field of enquiry: History, concepts and questions P. 40 SECTION I. Beyond the video boom: Informal circulation, crisis of production and processes of transnationalization in the southern Nigerian video industry P. 45 CHAPTER II. Regulating mobility, reshaping accessibility: The production crisis and the piracy scapegoat. P. 67 CHAPTER III. From Nollywood to Nollyworld: Paths of formalization of the video industry’s economy and the emergence of a new wave in Nigerian cinema P. 87 SECTION II. The “Nollywoodization” of the Nigerian video industry: Discursive constructions, processes of commoditization and the industry’s transformations. P. 93 CHAPTER IV. When the Nigerian video industry became “Nollywood”: Naming and branding in the videos’ discursive mobility. -
Portrayal of Women in Contemporary Nollywood Films: Isoken and King of Boys in Focus
Portrayal of Women in Contemporary Nollywood Films: Isoken and King of Boys in Focus Emwinromwankhoe Osakpolor, University of Benin, [email protected] Volume 9. 1 (2021) | ISSN 2158-8724 (online) | DOI 10.5195/cinej.2021.299 | http://cinej.pitt.edu Abstract This study investigates the portrayal of women in contemporary Nollywood films, using Isoken (2017) and King of Boys (2018) as case studies. The objective was to highlight the various ways in which women in the films are portrayed to viewers and ascertain whether contemporary Nollywood movies are an improvement on the issues of gender stereotypes and sexism which are hitherto prevalent in the industry. Anchored on the cultivation theory, the study adopted the qualitative content analysis method. Findings showed that women in the studied films are negatively portrayed in various ways and that these portrayals are, at best, parallel to the stereotypical ways in which women were portrayed in previous Nollywood movies. Taking cognizance of the fact that both films are directed by women, the researcher recommends that Nollywood female directors should look beyond the lenses of financial gains and set a pace with regards to changing the narrative and portraying Nigerian women in a positive light. Keywords: Portrayal; women; Nollywood; Nollywood films; Isoken; King of Boys New articles in this journal are licensed under a Creative Commons Attribution 4.0 United States License. This journal is published by the University Library System of the University of Pittsburgh as part of its D-Scribe Digital Publishing Program and is cosponsored by the University of Pittsburgh Press Portrayal of Women in Contemporary Nollywood Films: Isoken and King of Boys in Focus Emwinromwankhoe Osakpolor Introduction Film, also referred to as movie, motion picture, theatrical film or photo-play, is unarguably a medium of mass communication. -
Filmone Digest 2019 Q2 Sin.Cdr
TOP FILMS IN Q2 WEST AFRICAN BOX OFFICE TABLE FOR Q2 - HOLLYWOOD & NOLLYWOOD Vol. 2, 2019 D I ~ E S T Post Theatrical Run: H O W T O M A K E M O R E M O N E Y INTERVIEW ON SET WITH Q3 Box Office forecast BOLANLE AUSTEN-PETERS with Remi Adeyanju Director/Producer - The Bling Lagosians From the Editor-in-Chief Hello cinema enthusiast, I’m excited to be presenting another edition of the FilmOne Digest to you. We reveal box office performances for We have come leaps and bounds in our top films released in the quarter, as well endeavour to sail productively through as a forecast of top films to watch out the second quarter of the year; one that for in Q3, based on insights from an was full of exciting performances at the expert at film booking and box office box office, as well as important analysis, Remi Adeyanju. developments in our industry. Lastly, you’ll have access to recent This edition includes an interview with industry news, a power list of the box office queen-of-the-moment, Nollywood’s best cinematographers and Bolanle Austen-Peters, whose latest a review on the quarter’s sensation, feature film The Bling Lagosians has Anna. been the most successful Nollywood title of 2019, so far. Also, we have Enjoy your reading! interesting articles addressing topics such as royalties, strategic film Jude Martins marketing, cinema development and Editor-in-Chief the social media film space. PublicationTeam PUBLISHERS EDITOR-IN-CHIEF CONTRIBUTORS CONTRIBUTING EDITOR Kene Okwuosa Jude Martins Tosin Arise, Tolani Olusola Michael Williams Moses Babatope Mimi Bartels, Uchechi Obasi-Ukpa, Jude Martins, Matilda Ogunleye and Ladun Awobokun FILMONE DIGEST 2 FilmOne D I ~ E S T Contents Vol. -
The Best Afro-Urban Content Spring 2019 Catalog
THE BEST AFRO-URBAN CONTENT SPRING 2019 CATALOG TV SERIES | FEATURE FILMS | DOCUMENTARIES | MAGAZINES | ANIMATIONS | STAND-UP COMEDIES OLIVIER LAOUCHEZ #1 GLOBAL BRAND CO-FOUNDER, CHAIRMAN & CEO, OF AFRO URBAN MUSIC TRACE GROUP & ENTERTAINMENT TRACE Content Distribution is a division TRACE Content Distribution est une division dedicated to the global distribution of audiovisual dédiée à la distribution mondiale de programmes programmes produced by TRACE and external audiovisuels produits par TRACE et par des producers. producteurs externes. TCD is a brand and a division whose goal is to TCD est une marque et une division qui vise make the TRACE Group an influential leader à positionner le groupe TRACE comme un in the distribution of audiovisual content from leader influent dans la distribution de contenus urban creators across the US, Europe, Africa, the audiovisuels par des créateurs issus de l’univers Caribbean and more. TCD’s strategy focuses on urbain, aux Etats-Unis, en Europe, en Afrique, the acquisition and sale of audiovisual content aux Caraïbes, etc. La stratégie de TCD se through its catalogue of top-notch series, feature concentre sur l’acquisition et vente de contenus films, documentaries and music shows. audiovisuels à travers son catalogue offrant des séries de qualité, des longs métrages, des documentaires et des magazines musicaux. 01 — CORPORATE 01. TV SERIES 04 02. FEATURE FILMS 21 03. DOCUMENTARIES 45 04. MAGAZINES 59 05. ENTERTAINMENT 69 06. ANIMATIONS 74 07. STAND-UP COMEDIES 79 4 01. TV SERIES 0201 — FEATURETV SERIES FILMS ADAMS APPLES ADAMS APPLES Adams Apples follows the lives of the four «Adams» Ghanaian women; the widowed, ex- Quatre femmes d’une même famille vivent des périodes mouvementées dans une diplomat’s wife and her three daughters in their early and mid thirties. -
The Reimagined Paradise: African Immigrants in the United States, Nollywood Film, and the Digital Remediation of 'Home'
THE REIMAGINED PARADISE: AFRICAN IMMIGRANTS IN THE UNITED STATES, NOLLYWOOD FILM, AND THE DIGITAL REMEDIATION OF 'HOME' Tori O. Arthur A Dissertation Submitted to the Graduate College of Bowling Green State University in partial fulfillment of the requirements for the degree of DOCTOR OF PHILOSOPHY August 2016 Committee: Radhika Gajjala, Advisor Patricia Sharp Graduate Faculty Representative Vibha Bhalla Lara Lengel © 2016 Tori O. Arthur All Rights Reserved iii ABSTRACT Radhika Gajjala, Advisor This dissertation analyzes how African immigrants from nations south of the Sahara become affective citizens of a universal Africa through the consumption of Nigerian cinema, known as Nollywood, in digital spaces. Employing a phenomenological approach to examine lived experience, this study explores: 1) how American media aids African pre-migrants in constructing the United States as a paradise rooted in the American Dream; 2) immigrants’ responses when the ‘imagined paradise’ does not match their American realities; 3) the ways Nigerian films articulate a distinctly African cultural experience that enables immigrants from various nations to identify with the stories reflected on screen; and, 4) how viewing Nollywood films in social media platforms creates a digital sub-diaspora that enables a reconnection with African culture when life in the United States causes intellectual and emotional dissonance. Using voices of members from the African immigrant communities currently living in the United States and analysis of their online media consumption, this study ultimately argues that the Nigerian film industry, a transnational cinema with consumers across the African diaspora, continuously creates a fantastical affective world that offers immigrants tools to connect with their African cultural values. -
Original Paper Nollywood: Indigenous Culture, Interculturality, and The
Communication, Society and Media ISSN 2576-5388 (Print) ISSN 2576-5396 (Online) Vol. 3, No. 1, 2020 www.scholink.org/ojs/index.php/csm Original Paper Nollywood: Indigenous Culture, Interculturality, and the Transplantation of American Popular Culture onto Postcolonial Nigerian Film and Screen Samba DIOP1* 1 Researcher, Center for Multilingualism in Society across the Lifespan, Faculty of Humanities, University of Oslo, Oslo, Norway * Samba DIOP, Researcher, Center for Multilingualism in Society across the Lifespan, Faculty of Humanities, University of Oslo, Oslo, Norway Received: October 30, 2019 Accepted: November 12, 2019 Online Published: December 12, 2019 doi:10.22158/csm.v3n1p12 URL: http://dx.doi.org/10.22158/csm.v3n1p12 Abstract Nigeria, the Giant of Africa, has three big tribes: Yoruba, Igbo, and Hausa. It was a British colony which was amalgamated in 1914. The country became independent in 1962 and was right away bedeviled by military coups d’états and a bloody civil war (1967-1970). In 1999, the country experienced democratic dispensation. In the 1990s, the Nollywood nascent movie industry—following in the footpath of Hollywood and Bollywood—flourished. The movie industry grew thanks to four factors: Rapid urbanization; the hand-held video camera; the advent of satellite TV; and, the overseas migrations of Nigerians. Local languages are used in these films; however, English is the most prominent, along with Nigerian pidgin broken English. Many themes are treated in these films: tradition and customs, religion, witchcraft and sorcery, satire, urban and rural lives, wealth acquisition, consumerism, etc. I discuss the ways in which American popular culture is adopted in Nigeria and recreated on screen. -
Agenda Setting Theory and the Influence of Celebrity Endorsement on Brand Attitude of Middle Class Consumers in Lagos, Nigeria
AGENDA SETTING THEORY AND THE INFLUENCE OF CELEBRITY ENDORSEMENT ON BRAND ATTITUDE OF MIDDLE CLASS CONSUMERS IN LAGOS, NIGERIA BY AKASHORO GANIYU OLALEKAN MATRIC. NO: 959009055 B. Sc. (Mass Comm., UNILAG), M. Sc. (Mass Comm., UNILAG) Department of Mass Communication, School of Postgraduate Studies, University of Lagos, Lagos, Nigeria May, 2013 1 AGENDA SETTING THEORY AND THE INFLUENCE OF CELEBRITY ENDORSEMENT ON BRAND ATTITUDE OF MIDDLE CLASS CONSUMERS IN LAGOS, NIGERA BY AKASHORO GANIYU OLALEKAN MATRIC. NO: 959009055 B. Sc. (Mass Comm., UNILAG), M. Sc. (Mass Comm., UNILAG) Department of Mass Communication, University of Lagos, Lagos, Nigeria THESIS SUBMITTED TO THE SCHOOL OF POSTGRADUATE STUDIES, UNIVERSITY OF LAGOS, IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF DOCTOR OF PHILOSOPHY (Ph.D) IN MASS COMMUNICATION MAY, 2013 2 DECLARATION I declare that this Ph.D thesis was written by me. I also declare that this thesis is the result of painstaking efforts. It is original and it is not copied. ………………………………………………………………. Ganiyu Olalekan Akashoro (Mr) Department of Mass Communication Faculty of Social Sciences, University of Lagos, Lagos State, Nigeria. [email protected] [email protected] Date:………………………………… 3 CERTIFICATION This Ph. D thesis has been examined and found acceptable in meeting the requirements of the postgraduate School of the University of Lagos, Akoka, Lagos State, Nigeria. …………………………………… Dr. Abayomi C. Daramola Supervisor ………………………………………….. Dr. Abigail O. Ogwezzy-Ndisika Supervisor …………………………………. Dr Victor Ayedun-Aluma Departmental PG Coordinator …………………………………… …………………… Dr. Abayomi C. Daramola Date. Acting Head of Department 4 DEDICATION This work is dedicated first and foremost to Allah, most gracious, most merciful (God Almighty), the only source of true knowledge, understanding, as well as the bestower of true and authentic wisdom. -
Jadesola Osiberu‟S Isoken: a Filmic Postulation for Feminism
Studies in Media and Communication Vol. 7, No. 1; June 2019 ISSN: 2325-8071 E-ISSN: 2325-808X Published by Redfame Publishing URL: http://smc.redfame.com Jadesola Osiberu‟s Isoken: A Filmic Postulation for Feminism Charles Nwachukwu1, Onyebuchi Udochukwu Joel2 1Department of Mass Communication, Caleb University, Lagos, Nigeria 2Vice Chancellor‟s Office, Caleb University, Lagos. Nigeria Correspondence: Charles Nwachukwu, Department of Mass Communication, Caleb University, Lagos, Nigeria. Received: April 2, 2019 Accepted: April 28, 2019 Online Published: May 29, 2019 doi:10.11114/smc.v7i1.4306 URL: https://doi.org/10.11114/smc.v7i1.4306 Abstract While other media of mass communication such as Television, Radio and Print have to contend, largely, with the expectations of informing, educating and entertaining, film ascends over all these to find a niche in “expressing”. Film, therefore, can set out for the singular purpose of expression. This study intends to analytically expose those indicators and determinants of feminism locked in within the film content of Isoken, a 2017 Nollywood movie produced and directed by Jadesola Osiberu. These components should lend evidence to the central argument in this paper that this particular film displays a strong tendency towards feminist sentiments. The Feminism Theory is, aptly, adopted to buttress the standpoint here. A theoretical study, it utilizes the qualitative research approach, relying on personal analysis and interpretation of the film. It found that a good number of elements exist within the film content to suggest that ISOKEN leans sufficiently towards feminism. These include Isoken's defiance of communal and family values, the predominantly female cast as well as the brazen usurpation of certain privileged roles that the Nigeria society had hitherto reserved for men, amongst others. -
Market Forces and Filmmakers: Building a National Image Through Production Quality
MARKET FORCES AND FILMMAKERS: BUILDING A NATIONAL IMAGE THROUGH PRODUCTION QUALITY Ovunda Ihunwo Department of Theatre and Film studies University of Port Harcourt, Nigeria . Abstract The Nigerian Video Film Industry popularly known as Nollywood in the recent past has come under harsh criticism centred basically on modes of production, quality, and professionalism. This has affected our storytelling abilities and restricted them to occult, witchcraft and other stories that have to do with these vices thereby creating a wrong impression on the country’s image. These criticisms have however arisen as a result of the fact that directors of these films who are supposed to be the storytellers are faced with the commercial approach employed in such productions and most times do not have a say in what kind of production is churned out but must bow to market forces as dictated by the marketers. In what may seem a quick response to these negative reports, there has been a revolution in the industry with what is now termed as cinema ‘movies’ which have now turned out to be the viewers’ delight, a perfect example of which is the Africa Magic Viewers’ Choice Awards (AMVCA). Film directors who have found themselves in this area are known to take their time in giving attention to details from pre-production to post-production, no matter how long it takes and then let their movies tour cinemas around the globe before they let it into the market. A comparative analysis of Kunle Afolayan’s The Figurine (2009) and Mac-Collins Chidebe’s He Lives in Me (2004) will be used to advance the need for attention to details in productions as a means of checking the quality of film productions, which will in turn help to launder the Nigerian image in terms of film production quality. -
Celebrity Endorsement of Political Aspirants and Its Effects on College Students in Lagos
This is the version of the article accepted for publication in Journal of African Media Studies published by Intellect doi: 10.1386/jams.9.3.487_1 Accepted version downloaded from SOAS Research Online: http://eprints.soas.ac.uk/32045 Celebrity endorsement of political aspirants and its effects on college students in Lagos Añulika Agina and Akpevwe Ekwevugbe Pan-Atlantic University, Lagos Abstract This article examines two main research questions: what factors justify celebrity endorsement as an election campaign strategy given the increasing doubts associated with celebrity involvement in politics? Did celebrity endorsement of political aspirants influence young adults‟ voting behaviour during the 2015 elections in Lagos? Using mixed method approaches, and supported by source credibility and celebrity endorsement debates, a survey was conducted with a sample of 375 students of the Yaba College of Technology. Three semi-structured interviews with members of successful campaign teams were also conducted. Our findings revealed that campaign managers have huge confidence in the celebrity endorsement strategy for several reasons and would employ the approach in future. Further, the young people interrogated revealed that two-thirds of them are fans of Nollywood stars and music icons. But they were not influenced to vote on the basis of the celebrities‟ say-so. These findings are somewhat consistent with extant literature, but suggest the need for further studies regarding how celebrities translate fandom to votes. Keywords: celebrity endorsement, celebrity, politics, voting behaviour, election campaigns, Nigeria Introduction Media celebrities are highly regarded in their societies; and this enables them function as effective promoters of persons, issues, products, and causes since they are perceived as believable, trustworthy, likeable and persuasive (Austin et al, 2008) agents. -
BEST Ifooafrica Launches in Nigeria
Nolly Silver Screen ISSUE 09 10 OCTOBER 2014 54TH NIGERIA BEST INDEPENDENCE Nollywood ISSUE films ever made Africa Movie Academy Awards 2015: +Interviews - Charles Novia Organisers call - Kunle Afolayan for entries - Daniel Etim Effiong - Demola Adedoyin IfooAfrica - Judith Audu - Walter Taylaur Launches - Sadiq Daba - Ugoma Adegoke in Nigeria KEHINDE BANKOLE Afolayan’s October 1 as her first ‘big’ fruit 3 Nolly Silver Screen CONTENTS ISSUE 09 OCTOBER 2014 FEATURES 8 The Classics: 10 best Nollywood films ever made INTERVIEWS 14 Cover: Kehinde Bankole 18 Filmmaker Interview: Charles Novia 20 October 1: Interviews with the cast 22 Q & A with Daniel Etim Effiong 23 Up close and personal with Walter Taylaur 26 Talent on the rise: Judith Audu 27 A Day in the life of... 14 Amarachi Onoh 27 Ugoma Adegoke talks Lights, Camera, Africa film festival REGULARS 4 Editor’s Note 5 Readers’ Corner 6 Contributors’ Bios 10 Vox Pop 11 Celebrations 18 13 11 Story-Bored 12 On Set 17 News 21 Photo News 23 Nolly Pop Quiz 24 Reviews 28 Red Carpet 31 Festival News 34 Listings 35 Events 37 Award News 35 4 Editor’sNote October 1 means different “things to different people. It is Nigeria’s Independence Day. It is Kunle Afolayan’s latest blockbuster. For us here at Nolly Silver Screen, it is the first anniverssary of our parent website www.nollysilverscreen.com Well done with your website and magazine as well. I read copy with Amaka Igwe on it sometime back. It’s nice to know that someone is document- ing the Nollywood industry. -
Beyond the Video Boom. New Tendencies in the Nigerian Video Industry.1
Beyond the video boom. New tendencies in the Nigerian video industry.1 Alessandro Jedlowski, University of Naples “L'Orientale” According to a UNESCO Institute of Statistics' survey, released in April 2009, the Nigerian video industry has become the second largest film industry in the world, overtaking Hollywood's position but remaining behind the Indian film industry, Bollywood. Only seventeen years after the release of Living in Bondage, the film that is commonly considered the one that made the industry (Haynes and Okome 1998), Nigeria has managed to become the centre of one of the most influential film industries in the world. However, behind the rhetoric of this success, the reality of the phenomenon is complex and rich in nuance. After an initial decade of prosperity, the immense popularity of Nollywood began to have a perverse effect on the industry itself. The market became saturated, generating a negative spiral which brought the industry into a situation of critical impasse. Paradoxically, the international recognition of Nollywood's success, sanctioned by the UNESCO report, arrived at the moment of the worst crisis ever faced by the industry.1 The reasons for this crisis, as well as the strategies that the different economic actors involved in the film industry are adopting to overcome it, are multiple. Ironically, the informal structure of production and distribution that determined the initial success of Nollywood, turned out to be the major threat to the survival of the industry itself. For this reason, some of the strategies that the actors are taking to solve the crisis imply radical transformations that will probably change the face of the Nigerian industry in the coming years.