BMB Gets First Poll Honors FDR Assessment Money Four -Day Tribute OUTSTANDING musical event of BROADCAST measurement bu- the year the four -day musical received $143,015, from was reau, has tribute to Franklin Delano Roose- 199 assess - tations as their first velt the time of his in men Hugh Feltis, BMB president, at death the opinion of readers of Musical decl ed Wednesday after a meet- ing the finance committee. Bill- America, which announced Satur- day results of its second annual ing iss proceeding on schedule, he the said. radio poll. The poll names the Philharmonic Financial operations of the KSL Lake Symphony (CBS) as favorite or- bureau were reviewed by the com- DAILY bulletin board staff newspaper, an innovation at Salt chestra, (NBC) mit , City, is inspected by Ivor Sharp, station mgr. and Secretary Iris Petersen. along with plans for alloca- favorite symphony conductor, Jas - tion of funds to operate the In- Carbon copy is sent to the transmitter as a much -needed link with the sta- cha Heifetz favorite instrumental dust project. Definite recom- tion. Staff members act as reporters under promotion dept. editing. soloist with orchestra and Gateways men tions will be considered by to Music (CBS) best educational the a ecutive committee at its next Mr. Clipp announced stations Ask Third CP musical program. inont y meeting Aug. 6 and had chosen payment methods as Readers of the magazine agreed Ares ted to the board Sept. 11. follows. Total two-year subscrip- UNITY Corp., applicant for new with music critics and editors in Chairman Roger Clipp, WFIL tion payable now, 5 per cent, an- FM stations in Toledo and Lima, FM ten first -place winners, disagreed Philadelphia, Leonard Bush, Comp - nual payments 1945 now and 1946 O., has filed application for fa- in eight cases. ton ?rdv., and Lowry Crites, Gen-. next year at this time, 55 %, first cilities on 100 me with 5,777 sq. mi. Complete list of winners follows: Oral Mills, praised the BMB man - half of 1945 now and quarterly coverage in Springfield, O. Esti- Outstanding Musical event of the agem nt for its operation and ap- payments thereafter, 20%, first mated cost is $27,800. Firm is year: four days of music in tribute to Franklin D. Roosevelt (all networks). prov d the budget for the July - half of 1945 now and monthly pay- owned by Edward Lamb and Best Performance by Metropolitan Septeimber quarter. ments thereafter 20 %. Stephen A. Mack, attorneys. Opera Company: "Die Meistersinger "; "Tristan and Isolde"; "Mignon" and "Pelleas et Melisande" tied. Symphony Orchestra: Philharmonic - Symphony (CBS); Boston Symphony (American); NBC Symphony. Program of Operatic Character: "" (American); "Metropolitan Opera Presents" (Amer- ican) "Great Moments in Music" (CBS). Symphony Conductor: Arturo - Coverage.. .in Philadel P hia nini (NBC); (Amer- ican); Artur Rodztnski (CBS). Opera Conductor (American): ; ; Erich Leinsdorf. Program Conductor: Donald Voorhees (NBC); Frank Black (NBC); Howard Barlow (NBC). Orchestra with Featured Soloists: Pattern broadcasting "Telephone Hour" (NBC); "Family Hour" (CBS); "Voice of Firestone' (NBC). Musical Variety: "Texaco Star Theatre" (CBS); "Electric Hour" (CBS); "Con- tented Hour" (NBC). Woman Singer (regularly featured): OVER Patrice Munsel (CBS); Gladys Swarth - out (NBC); Licia Albanese (MBS). Woman Singer (occasionally featured): Rise Stevens; Bidu Sayao; Marian An- derson. covers the Philadelphia Man Singer (regularly featured): Nel- son Eddy (CBS); Richard Crooks (NBC); (CBS). Man Singer (occasionally featured): market at lowest cost Ezio Pinza; ; Igor Gorin. Small Ensemble: "Stradivari Orches- tra" (CBS); "Hour of Charm" (NBC); Sinfonietta" (MBS). Instrumental Soloist with Orchestra: Jascha Heifetz; Robert Casadesus; Fritz Kreisler. WDAS covers the largest Instrumentalist (regularly featured): Alec Templeton (CBS); First Plano Quartet (NBC); E. Power Biggs (CBS). cross- section of the buying public in the Program of Educational Character: "Gateway to Music" (CBS); "Symphon- Philadelphia area ... at lowest cost. ies for Youth" (MBS); "Music of the New World" (NBC). Announcer, Commentator: Milton Ask Philadelphia's Outstanding Cross (American): Ben Grauer (NBC): Frank Graham (CBS). Full -Time Independent Station

about a package of spots

that will cover BOR market. GOOn'PEIG your It will pay you to consider the vast possibilities of this great neigh- boring market. We'll gladly pre- sent facts as well as figureson how American advertisers can profit - abl use our network.

With "Coverage" like this, it's no wonder that 78 percent of this station's sponsors renew regularly. ;AM PROGRAMAS OE ME1(ICC

Page 36 July 23, 1945 BROADCASTING Broadcast Advertising