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Radio Is Here to Stay

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Radio Is Here to Stay With radio reaching over 90% “ of virtually every segment of the population — and with at least 245 million Americans spending at least 2¾ hours a day listening —“ radio is here to stay. — Alpha Media — ABOUT THE COSTA REPORT TM The Costa Report™ is a post-partisan talk show for thinking people – citizens who don’t care whether a solution comes from the left, right or center, so long as it works. Each week The Costa Report™ goes where the big networks won’t. And delivers what big talk show hosts don’t. Costa invites the world’s top newsmakers and thought-leaders to discuss civilization’s greatest threats for one full hour. No sound bites. No talking points. No editing. From government debt, healthcare and terrorism, to election, energy and education, no topic is off limits. Two full hours devoted to solutions! The Costa Report™ is nationally syndicated: available via satellite on the Genesis Communications Network and over the internet on VoiceAmerica™, Apple iTunes and Podbean. Previous program guests: • Bob Woodward: Associate Editor of The Washington Post. • Walter Mondale: United States Vice President. • Anders Fogh Rasmussen: Secretary General of NATO. • Allison Macfarlane: Chairman of the U.S. Nuclear Regulatory Commission. • Leon Panetta: Secretary of Defense. • Imam Qazwini: Leader of the largest Islamic mosque in North America, founder of the Young Muslim Alliance (YMA) and author of American Crescent. • Alan Dershowitz: Legal scholar, author, and activist. • Bill Richardson: Former Governor of New Mexico, author, and presidential candidate. • John Bolton: Former Ambassador to the United Nations, author, and commentator. • Neil Degrasse Tyson: American astrophysicist and Hayden Planetarium Director. • Michael Dukakis: Former Democratic nominee for President, national healthcare reform advocate. • Steve Forbes: American publishing executive. • Buzz Aldrin: United States astronaut. P R S 1 1 2 0 1 7 503-741-3377 • www.rebeccacosta.com • www.facebook.com/rebeccadcosta • www.twitter.com/rebeccacosta BROADCAST REGIONS “The Fastest Growing Post-Partisan News Program In The Country” • Over 2 Million Tune in Every Week • 200,000 Social Media Followers • 250,000 iTunes and Internet Listeners P R 1 1 2 0 1 7 503-741-3377 • www.rebeccacosta.com • www.facebook.com/rebeccadcosta • www.twitter.com/rebeccacosta THE COSTA REPORT TM BROADCAST AFFILIATES WBCF 1240 AM Alabama KIDJ 106.3 FM Idaho WJET 1400 AM Pennsylvania WBCF 97.1 FM Alabama WCPT 820 AM Illinois WTYM 1380 AM Pennsylvania WEKI 1490 AM Alabama WCPT 92.5 FM Illinois WNRI 1380 AM Rhode Island WEKI 94.7 FM Alabama KWBG 1590 AM Iowa WNRI 95.1 FM Rhode Island WFPA 1400 AM Alabama KFRM 550 AM Kansas KOTA 1380 AM South Dakota WFPA 93.9 FM Alabama WDOC 1310 AM Kentucky WBCR 1470 AM Tennessee WTKI 1450 AM Alabama WZXI 1280 AM Kentucky WMSR 1320 AM Tennessee WTKI 92.9 FM Alabama WZXI 95.5 FM Kentucky WMSR 107.9 FM Tennessee KFAR 660 AM Alaska WTHU 1450 AM Maryland WSDT 92.7 FM Tennessee KVOI 1030 AM Arizona WMEX 1510 AM Massachusetts WTNW 820 AM Tennessee KHUC 99.5 FM Arkansas WJML 1110 AM Michigan WZNG 1400 AM Tennessee KDOW 1220 AM California WJML 101 FM Michigan KACT 1360 AM Texas KGED 1680 AM California WJNL 1210 AM Michigan KNAF 910 AM Texas KOMY 1340 AM California KKBJ 1360 AM Minnesota KRFE 580 AM Texas KSCO 1080 AM California KLID 1340 AM Missouri KCPX 1490 AM Utah KTIP 1450 AM California KWTO 560 AM Missouri KYAH 540 AM Utah KTOX 1340 AM California WEZS 1350 AM New Hampshire WLVA 580 AM Virginia KTRB 860 AM California WKXL 1450 AM New Hampshire WLVA 94.1 FM Virginia KVLI 1140 AM California WKXL 103.9 FM New Hampshire WSLK 880 AM Virginia KVFC 740 AM Colorado WNTK 99.9 FM New Hampshire WSLK 98.3 FM Virginia KVFC 92.3 FM Colorado WUVR 1490 AM New Hampshire KBDB 96.7 FM Washington WHFS 1010 AM Florida WUVR 98.9 FM New Hampshire KBKW 1450 AM Washington WHFS 92.1 FM Florida WVNJ 1160 AM New Jersey KBKW 100.5 FM Washington WHFS 103.1 FM Florida KIVA 1600 AM New Mexico KGTK 920 AM Washington WMEL 1510 AM Florida KIVA 93.7 FM New Mexico KITZ 1400 AM Washington WMEL 94.7 FM Florida WGNC 1450 AM North Carolina KLAY 1180 AM Washington WMEL 99.9 FM Florida WGNC 101.1 FM North Carolina KBSN 1470 AM Washington WMEL 100.7 FM Florida WLOE 1490 AM North Carolina WCLO 1230 AM Wisconsin WTTB 1490 AM Florida WMYN 1420 AM North Carolina WCLO 92.7 FM Wisconsin WTTB 105.7 FM Florida WINT 1330 AM Ohio WFHR 1320 AM Wisconsin WWWE 1110 AM Georgia WINT 101.5 FM Ohio WPFP 980 AM Wisconsin KWAI 1080 AM Hawaii KZLS 1640 AM Oklahoma K242BU 95.3 FM Wyoming KID 590 AM Idaho KPAM 860 AM Oregon KSGT 1340 AM Wyoming KIDG 92.1 FM Idaho KUIK 1360 AM Oregon KVOW 1450 AM Wyoming R 1 1 2 7 1 7 503-741-3377 • www.rebeccacosta.com • www.facebook.com/rebeccadcosta • www.twitter.com/rebeccacosta how your ad dollars work Americans spend more time listening to radio than any other medium. LISTENER PROFILE • 87% College educated Annual Household Income Gender • 72% Vote 100K+ 42% Male 51% • 71% Own a home 75K – 100K 16% Female 49% • Average commuting time in America 50K – 75K 15% is 51 minutes round-trip • Americans are in their cars an average Age of Listeners Education of 15 hours per-week 18 – 34 yrs 18% Post Graduate Degree 12% • Talk Radio has low “ad avoidance” 35 – 54 yrs 55% College Graduate 20% • Large geographic reach 55 – 64 yrs 22% Some College 44% • Opportunity to target message to customers 65+ yrs 5% High School Graduate 18% Source: Radar, June 2013 RADIO WORKS MASS AUDIENCE FLEXIBILITY • News/Talk remains the dominant format, • Ability to format a campaign to meet a capturing nearly half of all radio listeners target audience/demographic, and change • 95% of Americans listen to the radio weekly message at a moment’s notice • Listening ranks ahead of TV and PC use • Reaches educated decision makers ALLIANCE • More than any other media, radio listeners PORTABILITY develop an alliance with their favorite stations • Radio is portable and personalities and the brands they represent • Time spent listening to radio is increased • Audience trust and engagement allow for with the mobile device message credibility of products and services • Reinforcement with the Internet • Reinforcement to existing campaigns R 0 2 2 5 1 4 503-741-3377 • www.rebeccacosta.com • www.facebook.com/rebeccadcosta • www.twitter.com/rebeccacosta ADVERTISING OPPORTUNITIES 59:50 Station ID 00:00 Top of the Hour 57:50 – Show Close 1 min LocalAdvertising 1 min TCR Advertising 10:40 m 6:00 Program Opens in 6 min PROGR ocal News/Sports L A M M IN G G IN 47:00 AMM GR 2 min Local Advertising PRO THE 45:00 COSTA REPORT 10 min 2 min TCR Advertising 2 min TCR Advertising 16:00 2 min Local Advertising 43:00 in 9:50 m G IN PRO 18:00 G RAMMING OGRAMM R P 20:00 in Local Advertising 3 m 8:50 min 8:50 1 min TCR Advertising TCR min 1 33:00 30:00 29:00 Scheduled Programming The Costa Report (TCR) • 6 Minutes Each Hour: The Costa Report Advertising (6) 60-Second Ads Available • 8 Minutes Each Hour: Affiliate Stations Advertising Affiliate Stations (8) 60-Second Ads Available • 39:20 Minutes Programming R 0 6 1 4 1 6 503-741-3377 • www.rebeccacosta.com • www.facebook.com/rebeccadcosta • www.twitter.com/rebeccacosta EMAIL BLAST Every Month to 2+ Million R 0 8 0 3 1 5 503-741-3377 • www.rebeccacosta.com • www.facebook.com/rebeccadcosta • www.twitter.com/rebeccacosta WEBSITE SPONSORSHIP R 0 8 0 3 1 5 503-741-3377 • www.rebeccacosta.com • www.facebook.com/rebeccadcosta • www.twitter.com/rebeccacosta KEY BENEFITS The Costa Report offers premium programming with few commercial interruptions, allowing advertisers to be noticed. FEATURES BENEFITS No more than 14, 60-second advertisements Reduces competition for listener attention. available each hour. (Many AM and FM talk shows include as many as 29 advertisements per hour.) Advertisements embedded in programming Advertising shelf-life extends beyond live are uploaded to Apple iTunes, PodBean, and broadcast, reaching a broader internet audience. The Costa Report affiliate station websites, as well as the Rebecca Costa website and YouTube channel. Advertisers have the ability to utilize their Ability to repurpose radio advertising in audio ads on their own website and for other marketing venues. customer email blasts. Quality programming—leading thought- Brand affiliation with acclaimed global leaders and experts interviewed on influencers raises brand/product importance. The Costa Report. Coming soon: Streaming. Extends sponsorship to online video on YouTube at no additional cost. R 0 7 2 8 1 5 503-741-3377 • www.rebeccacosta.com • www.facebook.com/rebeccadcosta • www.twitter.com/rebeccacosta advertiser satisfaction IBM is happy to be a National Sponsor of The Costa Report which currently delivers non-partisan news and information to more than 3 million listeners around the world. The Costa Report interviews the top leaders and thinkers in the world, helping to advance a truthful discussion of global issues. As a corporation which has one of the most recognized and respected brands in the world, IBM’s partnership with The Costa Report has become an important part of our Big Data marketing initiative. Gary Robinson Program Director - IBM Big Data 1R 0 1 . 0 0 0 8 8 . 1 3 Radio 7ROOIUHHZZZUHEHFFDFRVWDFRPZZZIDFHERRNFRPUHEHFFDGFRVWDZZZWZLWWHUFRPUHEHFFDFRVWD503-741-3377 • www.rebeccacosta.com • www.facebook.com/rebeccadcosta • www.twitter.com/rebeccacosta advertiser satisfaction In 2012, Dole Food Company became a corporate sponsor of The Costa Report, hosted by sociobiologist and author, Rebecca Costa.
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