Pro Carton/ECMA Carton Award

om , German,

2013

The Award for the best CartonBeverages Packaging of the Year 2013 Pro Carton/ECMA Award Carton Award Pro Carton/ECMA

2013

Introduction by Roland Rex & Andreas Blaschke 32 www.procarton.com Introduction byAndreas Blaschke,President Introduction byRolandRex,President Pro Ca September 2013 Andreas Blaschke,Presid opportunities ofcartonp Join in–welookforwar February andthedeadl participate (again)nexty is alsointendedtostimu in packaging,asthere ar There isvaluablebackgr on thecreation oftheaw the importantinformatio opportunities offered by demonstrate theirskillst The Award givesallpart in anexemplarymanner structural andgraphicd Supply Chain,thecomb demonstrated theoutsta again facedwithadiffic In viewofthelargevarie award winnersandfinal unbeatable intermsofs appeal atthePointofSa Cartons candosomuch September 2013 Roland Rex,President Pr which coincideswiththe I wouldliketothankeve presented atInterpack. and thefinalistswillbet support theirownmarke at aEuropean level,the media willreport onthe A comprehensive PRand intricacies oftheentries his secondtime.Andas Spencer joinedthejuryf retailer. Duivenv Wilfried and heisablysupported As previously, SatkarGidd in practice. on thejury:entriesm For usitisimportantthat A majorcontributingfact for ourAward. have participatedforthe as indicatedbythegrow in newideasthefields 2013 hasbeenanexcept Projekt1.qxp_Layout 123.09.1308:27Seite Introduction by Roland Rex & Andreas Blaschke 12 www.procarton.com Introduction byAndreas Blaschke,President ECMA Introduction byRoland Rex,President Pro Carton September 2013 Andreas Blaschke,President ECMA opportunities ofcartonpackaging andtopresent themtoaninterested audience! Join in–welookforward toevenmore outstanding solutions tohighlightthe February andthedeadlinefor submissionwillbethebeginningofJune. participate (again)nextyear. Thecallforentriesthe2014Award willbein is alsointendedtostimulateallpartnersinthePackagingSupply Chainto in packaging,asthere are excitingstoriesbehindeverypackaging.Thebrochure There isvaluablebackground informationforeveryoneprofessionally involved on thecreation oftheaward winningpackaging. the importantinformationonaward winnersandfinalistsgivesinsights opportunities offered bycartonpackaging.TheAward brochure containsall demonstrate theirskillstoawideaudienceaswellpresenting thecreative The Award givesallpartnersinthePackagingSupplyChainopportunityto in anexemplarymanner. structural andgraphicdesign.Theyallfulfiltheirrole inthemarketingconcept Supply Chain,thecombinationoftechnicalinnovationswithexceptional demonstrated theoutstandingjointcapabilitiesofpartnersinPackaging again facedwithadifficult task.Thisyear'saward winnersandfinalistsagain In viewofthelargevarietyconvincingsolutionsentered, thejurywasonce award winnersandfinalistsofthePro Carton/ECMAAward 2013. unbeatable intermsofsustainability. Allthishasbeenhighlightedbythe appeal atthePointofSale,theyare perfect brand messengersandare Cartons candosomuchmore thanother packaging:theyhaveapositive September 2013 Roland Rex,President Pro Carton which coincideswiththe25yearanniversaryofPro Carton! I wouldliketothankeveryonewhoparticipatedinthissuperbcompetition presented atInterpack. and thefinalistswillbetouringthroughout Europe andin2014theywillbe support theirownmarketing.Laterin2013,theaward-winning packaging at aEuropean level,thetoolsare availabletoallaward winnersandfinaliststo media willreport ontheaward winnersandfinalists.Theconcept isrolled out A comprehensive PRandmarketingpackageensures thatahostofEuropean intricacies oftheentriesintoperspective. his secondtime.Andasalways,PeterKleinSprokkelhorst putthetechnical Spencer joinedthejuryforfirsttime,StanAkkermansfrom Marsitwas retailer. Duivenvoorden from Wilfried UnileverandAnneHarding from Marks& and heisablysupportedbyrepresentatives oflargebrandsandarenowned As previously, SatkarGiddafrom SiebertHeadchaired thejury. Hisforteisdesign, in practice. on thejury:entriesmustbejudgedbyexpertswhotakesustainabledecisions For usitisimportantthatallpartnersinthePackagingSupplyChainare represented A majorcontributingfactortothesuccesshasbeenexcellentworkbyjury. for ourAward. have participatedforthefirsttime–weneverhadthatmanynewcomers as indicatedbythegrowing numberofentries:nearlyathird ofcompanies in newideasthefieldsofcartonboard andcartonshasincreased significantly, 2013 hasbeenanexceptionalyearforthePro Carton/ECMAAward. Theinterest

2013

Most Innovative Carton Winner 5 www.procarton.com "Post-it". tothewell-known of course,individuallabelling is possible–asalternative limits tographicdesignandprintingwithlogos,photosorillustrations. And used isnotonlyconsiderablymore sustainablethanmetal,there are alsono instead offorce, givingstrong andreliable grip.TheFSC-certified cartonboard force. TheDeltaclipemploysadifferent principle:afoldingtechniqueisused Most paperclipsare madeofmetalandholdsheetspapertogetherbyusing production andabrilliantsolutionbySchutHoesCartons. manufactured inlargequantitiesandfoldedasymmetrically:achallengefor itmeetsallthesecriteria.TheextremelyInternational: smallproduct is low cost.Theresult wastheDeltaclipbySchutHoesCartonsand toaclassic–equivalentinfunctionandatthesame sustainable alternative best-known andmost-usedproducts: thepaperclipinventedin1867.A The challengewastocreate tooneoftheworld's asustainablealternative Sustainable grip Entrant: Official nameofentry| Cartonboard Manufacturer| Graphic Designer| Structural Designer| Brand Owner| Carton Producer| Deltaclip International B.V.Deltaclip International Deltaclip International B.V.Deltaclip International Deltaclip International B.V.Deltaclip International Deltaclip International B.V.Deltaclip International Schut HoesCartonsbv Stora Enso

simple. perfectly whilstlookingdeceptively thinking anddesignthatworked was anexcellentexampleofcreative recycling. Thejudges feltthatthis to remove priortorecovery and this are discarded, there isnometal paper clipandsowhenpapersusing replace themore conventionalmetal to makenotesonthecontents.Itcan to provide theuseropportunity cartonboard, canalsobewrittenon simple foldandbeingmadeof of papersecurely togetherwithone cartonboard itholdsupto15sheets really well.Madeentirely of initially itlookedsmall,worked of constructionbefore andwhilst The Judgeshadneverseenthistype Jury Comments:

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o n 2013 Pro Carton ECMA Award Jury Report 13 Umschlag 23.09.13 07:57 Seite 1 3 4 29 Official name of entry | Twinkle Box

Entrant: Carton Producer | Van Genechten Angoulême

Brand Owner | MHCS 2013

Structural Designer | VG Angoulême 2013 Graphic Designer | MHCS r r 2013 Carton of the Yea Carton of the Yea Winner Cartonboard Manufacturer | Stora Enso, Mayr-Melnhof Karton Winner Entries Carton of the Year Carton of the Year o Antilope NV p Schut Hoes Cartons bv p MWV p Acket drukkerij kartonnage bv

p Clondalkin Group p Cartondruck p Lucaprint S.p.A. p Lucaprint S.p.A.

p Lucaprint S.p.A. p A&R Carton GmbH p A&R Carton GmbH p Karl Knauer KG

Twinkling diamond Jury Comments: Beverages in general and champagne The idea was to create an isotherm packaging for the Diamond Collection of in particular are fiercely competitive Moët & Chandon. The Twinkle Box keeps the bottle of champagne chilled for markets and packaging can help greatly up to two hours, preserves the freshness and the exceptional qualities of the in providing on shelf appeal. This contents. The solution by Van Genechten replaces conventional metal or carton breaks the traditional mould plastic bottle coolers. The graphic design and structural form are in perfect as it is much shorter than conventional p Boxmarche S.p.A. p MAM Babyartikel GmbH a Mayr-Melnhof Packa- a Cartondruck harmony. Two grades of cartonboard with metalised surfaces were laminated champagne packs and the neck of the ging International GmbH for production. The packaging is supplied flat and is easy to erect and fill. bottle is on display whilst the carton encloses the lower half of the bottle to The Twinkle Box only covers approximately two thirds of the bottle – a novelty provide security and shelf appeal. In in the world of champagne. The diamond pattern makes the packaging addition the carton can be stored in the unmistakeable, and the distinguished ribbon for carrying conveys an air of refrigerator and, being insulated, will casual chic. The champagne can be poured directly whilst the bottle remains in help keep the bottle cool once it is the chilled box. Quite simply the perfect refreshment for a summer garden taken out. A quality appearance, party – or as a gift for glittering moments. high quality print and finishing and the new style construction come together to provide an excellent carton that will attract consumers at the point of sale so giving this brand a Cartondruck a A&R Carton GmbH a Fratelli Roda SA www.procarton.com www.procarton.com www.procarton.com stand out in a crowded market. Pro Carton ECMA Award Jury Report 13 Kern 23.09.13 07:51 Seite 7 6 7

Official name of entry | ChocOlé Official name of entry | Illuminated packaging for “Bombay Sapphire”

Entrant: Carton Producer | Van Genechten Nicolaus, Cologne Entrant: Carton Producer | Karl Knauer KG, Rox Asia Consultancy Ltd.

Brand Owner | Griesson De Beukelaer Brand Owner | Bacardi 2013

Structural Designer | Griesson De Beukelaer, Van Genechten Packaging 2013 Structural Designer | Karl Knauer KG Graphic Designer | Syndicate er Graphic Designer | Webb deVlam rd Sustainability Winn President´s Special Awa Winner Cartonboard Manufacturer | Metsä Board Winner Cartonboard Manufacturer | Tullis Russell Sustainability Award President’s Special Award President’s

Enjoy together Jury Comments: Shining example Jury Comments: An excellent cylindrical carton containing The beverages category has some De Beukelaer wanted a cylindrical, resealable container for their new product chocolate covered sticks that was easy In the search for new, impressive packaging for the high quality gin “Bombay truly excellent examples of packaging “ChocOlé“, which presented the chocolate sticks like a bouquet of flowers to open, easy to use and displayed the Sapphire“, the unique light effects of “HiLight – printed electronics“ by Karl that contains, protects, advertises upon opening. Conventional solutions made of plastic were to be replaced. product well for sharing. In addition, Knauer came to the attention of Bacardi. For a number of years now, Knauer has and actually sells the product. As a Right from the briefing phase, all partners in the Supply Chain were involved being a circular shape, it would be been involved in the development and use of printed electronics for packaging result the Jury found it hard to select in the development work, including machine building. attractive on shelf in a market where and displays. The carton for Bacardi's top spirit is the first customer project. a winner and wished to recognize one most of the packaging is rectangular specific entrant for the way it had Packaging was to be air tight to keep quality to an optimum during storage. The decisive advantage: presumably the world's first freely available packaging and so would catch the eye of consumers. used different technology to enhance For this reason Van Genechten selected a compound material made of coated with printed, active lighting on the carton surfaces achieved to date unrivalled The judges were also impressed that the carton and attract at the point of cartonboard and a metalized foil which offered the appropriate barrier properties. awareness levels at the POS – and with a precision which can probably only be packaging of this type had usually been sale. The Bombay Sapphire carton The carton can be recycled normally despite the coating. achieved on cartonboard. The innovative technology also retains all the seen before made of plastic and this was an excellent carton and met all benefits of cartonboard cartons, such as product protection and sustainability. The packaging consists of three parts and is easy to open and reseal. It is clever design meant that this could be the requirements in this sector. But in A highly promising solution which will no doubt find many followers. Demand supplied flat and filled and sealed at the customer's – a unique solution which made entirely from cartonboard so addition the carton incorporated an at the POS was tremendous, the limited edition sold out in next to no time. also makes logistics cost-efficient and environmentally friendly. The result: a improving its recovery and recyclability LED system that lit up progressively. colourful eye-catcher on the shelf, and highly sustainable in terms of production, after use. They noted also that even The Judges had not seen this used shipping and recycling. when cartonboard tubes had been in the beverage sector before and seen before they usually had plastic felt that it would attract attention caps whereas this design utilized caps and was an excellent example of made of cartonboard so offering a stretching imagination by adding www.procarton.com www.procarton.com truly mono material pack. new technology to a carton. Pro CartonECMAAwardJuryReport13Kern23.09.1307:51Seite9 Beauty & Cosmetics Winner 8 www.procarton.com salesperson. webshop andthepartyplansystem anddelivered bypostalservicesorthe were alsorequirements forthisdevelopment.Theproducts are soldvia a protection oftheproduct andstackability. Automaticfillingandeasystorage perfectly withthesellingmessages.Addedtothisitalsoprovides good luxurious appearance.Themandatoryinformationoncontents iscombined The 2-colourprintanddesignwithitsfinelasercutsgivesthe cartonaglowing, were alsoanobjective.Thissolutionsatisfiesbothaimsideally. ted edition“.Nexttobeingeffective atthePOS,simpleandpracticalrecycling appeared onthesidebutalsofront aswelladdingthelettering“Limi- with finecutsattheedges,Antilopemadesure that theflowernotonly creasing. Co-operationwasextremely close:whenMylènesuggestedaflower Antilope hadtheideaofemployinganewtechnologyfordigital cuttingand Brand ownerMylènewantedpackagingwithapersuasiveappeal atthePOS. Persuasive beauty Entrant: Official nameofentry| Cartonboard Manufacturer| Graphic Designer| Structural Designer| Brand Owner| Carton Producer| Mylène NV Jessica vanPelt,MylèneNV Jan Roothooft,MylèneNV Box FemmeFataleeaudeparfum Antilope NV Sappi appeal. just asimportanttheinitial visual emotional appealtotheconsumer is in thebeautyandcosmeticssector, feel ofthecartonwasdifferent and sections ofthebox.Onceagain skill usedincreating theveryfinecut substantially bythecleverdesignand appeal ofthecartonwasenhanced relatively simplebutthatthelookand that theshapeandprintingwas cutter. Theywere interested to note that hadbeenachievedusingalaser intricate andveryaccuratecutting Judge’s opinion wasallaboutthe The appealofthiscartoninthe Jury Comments:

2013

Beauty & Cosmetics Finalists 9 www.procarton.com by JudithWilliamsCosmetics provided ontheunfoldedinnersurfaces. raised inthemiddleandinformation is the packagingisopenedjarpresented than anythingelseinteleshopping.When attractiveness: firstimpressions countmore The newpremium linehadtooffer immediate Powerful impulse Entrant: Official nameofentry| protected perfectly downtothelastdrop. sufficient. Theyare easytoremove and refresh tired skinifmake-upaloneisnot opens likeaflowerandreveals vialswhich High-class from theoutside,packaging Beauty inseconds Entrant: Official nameofentry| vehicle anduserinformationinone. or dispenser. Itispackaging,promotion all existingpackaging,regardless ofjar, tube containing asamplevialcanbeattachedto A newsellingideaforvials:thepackaging More turnover Entrant: Official nameofentry| Cartonboard Manufacturer| Graphic Designer| Structural Designer| Brand Owner| Cartonboard Manufacturer| Graphic Designer| Structural Designer| Brand Owner| Fine PapersLimited Cartonboard Manufacturer| Dr. GrandelGmbH Graphic Designer| Structural Designer| Brand Owner| Carton Producer| Carton Producer| Carton Producer| Industrial FarmacéuticaCantabria,S.A.(IFC) Cura MarketingGmbH Dr. GrandelGmbH Industrial FarmacéuticaCantabria,S.A.(IFC) Industrial FarmacéuticaCantabria,S.A.(IFC) Cura MarketingGmbH Anette vonPetersdorff, Carl EdelmannGmbH Carl EdelmannGmbH Skin Experts Endocare OneSecond promotion ampoule Carl EdelmannGmbH Nekicesa Packaging,S.L. Carl EdelmannGmbH Stora Enso Fedrigoni Arjo Wiggins,

2013 Pro Carton ECMA Award Jury Report 13 Kern 23.09.13 07:52 Seite 11 10 11 Official name of entry | Biercée Gin

Entrant: Carton Producer | Smurfit Kappa Van Mierlo

Brand Owner | Distillerie de Biercée 2013

Structural Designer | Peter Vervecken, Smurfit Kappa Van Mierlo 2013 Graphic Designer | Pat Lefebvre, Coconuts

Winner Cartonboard Manufacturer | Mead Westvaco GmbH Finalists

Official name of entry | Venus Bag

Sex appeal The witty concept was created by women for women: a hand bag made of sustainable cartonboard in a trendy design encloses Rosé wine as a Bag-in-Box. With a useful extra: a compartment for accessories – from a glass to a scarf …

Emotional intelligence Jury Comments: A deceptively simple pack that clearly Biercée is a Walloon distillery well known for its fruit distillates. The two demonstrated that even in a highly owners, Christophe and Pierre, combined their different personalities to create competitive market, simplicity can an exceptional product which perfectly reflects this polarisation: modern and be very effective. In a striking black traditional, angelic and demonic, fresh and conservative. and white design, the glued sleeve This was quite a complicated task for packaging and so surprising to reach a fitted over a plain bottle and was simple solution. The soft tactile surface – an idea proposed by Smurfit Kappa immediately attractive and enhanced Van Mierlo – conveys a feeling of gentleness and creates immediate empathy the look of the product. In addition between product and customer. The graphic designer added a highly attractive the cartonboard had been printed on design with black and white diamonds – as homage to the classic harlequin the reverse so that information could dress. UV varnish applied at different points, highlights the contrast between be read “through the bottle”. soft and hard. Inside, the packaging is coated with anti-slip varnish. Attraction at the point of sale is very This carton enabled Biercée to enter new markets: high-end gastronomy and important in the beverage sector and export markets in France, the Netherlands and Germany. this design would look different on shelf and so would, the Judges felt, attract attention, as it was so different from most other beverage cartons. www.procarton.com www.procarton.com Pro Carton ECMA Award Jury Report 13 Kern 23.09.13 07:52 Seite 13 12 13 Official name of entry | Nut Box

Entrant: Carton Producer | Du Caju Printing NV

Brand Owner | Barry Callebaut Belgium 2013

Structural Designer | Berlin / Du Caju Printing NV 2013 Graphic Designer | Berlin

Winner Cartonboard Manufacturer | James Cropper, Iggesund Paperboard Finalists

Official name of entry | Manner Easter Egg

Entrant: Carton Producer | Mayr-Melnhof Packaging Austria GmbH Brand Owner | Josef Manner & Comp AG Structural Designer | Ivica Djuric, Mayr-Melnhof Packaging Graphic Designer | Josef Manner & Comp AG Cartonboard Manufacturer | Metsä Board Confectionery Confectionery Perfectly rounded A strikingly elegant, reclosable “Easter egg“ with hot foil printing, without overtly displaying its underlying complexity: despite its shape Mayr-Melnhof Packaging Austria ma- nage to machine glue this packaging and supply it flat to their customer Manner.

Official name of entry | Travel Trade series

Dark temptation A box with a sleeve creates a pronounced premium impression, enhanced by finishing with varnishes, embossing and hot foil. At the same time it is an invitation to open the box and be seduced by excellent chocolate inside.

Official name of entry | Sustainable Chocolate Box

Natural noblesse This is how to convey sustainable cocoa products: with cartonboard made of Jury Comments: Refined craftsmanship unbleached pulp and cocoa husk with a This was a deceptively simple pack natural feel. Each of the three chocolate Exquisite products made from nuts are sold under the brand La Morella Nuts that utilized matt black cartonboard bars in the box tells its own story. The clear for demanding retail clients as well as for further processing. The brand unites to enhance the look. This was further design simply demands their discovery. unique know-how on growing, harvesting and processing nuts which is highlighted by quality printing and all reflected by their superior quality. To celebrate their ties with the world's over embossing that gave the carton number one in all things chocolate manufacturing, Barry Callebaut, Du Caju a pleasant and appealing feel. The Printing developed a carton which combines the best of both worlds: Official name of entry | Hofbauer Marc de Schlumberger Trüffel chocolate bars with perfect crunchy nuts. design of the embossing also cleverly reflected the texture of the chocolate The packaging is part of a range of communication measures designed as Entrant: Carton Producer | Cardbox Packaging Ploetz GmbH and nut confectionery inside. Brand Owner | Lindt Österreich ambassadors for the traditional craftsmanship at La Morella. Hand-painted Emotions other than simply vision Structural Designer | Lindt Österreich figures depicting each phase of production are deeply embossed in black are necessary to make a pack truly Graphic Designer | Lindt Österreich cartonboard. Details in foil printing create depth and contrast. A sophisticated appealing and feel or touch is one that Cartonboard Manufacturer | Metsä Board carton which lets the product speak for itself, while at the same time telling the story of natural origins and perfect craftsmanship. is being increasingly used to ensure consumer appeal. Confectionery is a Perfect harmony very competitive market and the Exclusive combination of content and carton: both have gold dust application. Embossing Judges felt that this carton offered on the outside also gives the product a tactile various elements to give it the best feeling. Filled truffles and skilful packaging chance of attracting consumers at www.procarton.com www.procarton.com combine to give a perfect symbiosis. the point of sale. Pro Carton ECMA Award Jury Report 13 Kern 23.09.13 07:52 Seite 15 14 15 Official name of entry | Nicorette Pandora Box

Entrant: Carton Producer | A&R Carton Oy

Brand Owner | McNeil AB / Johnson & Johnson 2013

Structural Designer | Peter Andersson 2013 Graphic Designer | McNeil AB / Johnson & Johnson

Winner Cartonboard Manufacturer | Stora Enso Finalists

Official name of entry | Basica® Intensiv-Kur

Entrant: Carton Producer | Papierwerk Landshut Mittler GmbH & Co. KG Brand Owner | Protina Pharmazeutische GmbH Structural Designer | Papierwerk Landshut Mittler GmbH & Co. KG Graphic Designer | Specktakulär GmbH Cartonboard Manufacturer | Iggesund Paperboard Pharmaceuticals Pharmaceuticals Distinguished clarity A new packaging for the premium segment in pharmacies excels with functionality and clarity. It protects and presents the daily portions and the individual dosage forms as well as leaving room for an information booklet without covering the contents.

Official name of entry | Duphafral

Form and function A strong carton which can be erected with a single movement, developed with the objective of reducing volume as well as speeding up the packaging process. Ten separators ensure that the individual bottles do not touch each other.

Cost-effective and child-proof Jury Comments: The Chairman of the Judges said that Official name of entry | Boost Buddy McNeil wanted A&R Carton to provide the ideal single-piece carton solution he felt that the entrants in this Entrant: Carton Producer | Chesapeake Pharmaceutical for its nicotine gum. The objective was a child-proof solution suitable for foods category were by far the best he had & Healthcare Packaging with barrier function and suited for fully automatic processing. The consumer seen for several years and this made Brand Owner | Poseidon Partners was to be able to use the carton intuitively and remove the product easily. To the selection of finalists and a winner Structural Designer | Poseidon Partners, Chesapeake ensure a favourable price and flexible delivery, conventional materials were to Pharmaceutical & Healthcare Packaging, Kinneir Dufort most difficult. Finally however they be used. Graphic Designer | Skin Visual Equity, Kinneir Dufort chose the Nicorette pack as it best Cartonboard Manufacturer | Iggesund Paperboard Child-proof solutions made of cartonboard are still rare, most are still made fulfilled all the requirements in their of plastic. But cartonboard is the preferred material for this product and the opinion. It was a clever one-piece Strength with cartonboard cartonboard selected met the strict requirements of the pharmaceutical industry construction that could be packed at Replacing glass or plastic with cartonboard as well as the wish of the brand owner and the consumers for high-quality high speed and had excellent graphics has succeeded exceedingly well with this appearance and sustainability. All objectives were met: security features, that would attract attention at the brand packaging for younger target groups. improved access to the product, intuitive use. Even the existing packing line Design and image have benefitted, as have could be used, with a few small modifications. point of sale. It was simple to open and offered ease of use so combining sustainability and optimal protection of the all the necessary elements for this contents. type of product. www.procarton.com www.procarton.com Pro Carton ECMA Award Jury Report 13 Kern 23.09.13 07:53 Seite 17 16 17 Official name of entry | Coverit Samples Display

Entrant: Carton Producer | Lucaprint S.p.A.

Brand Owner | Coverit Srl 2013

Structural Designer | R&D Lucaprint S.p.A. 2013 Graphic Designer | Endemo.it di Fabrizio Lucchini

Winner Cartonboard Manufacturer | Stora Enso Finalists

Official name of entry | CODE VLM – Volumising Lengthening Mascara

Powerful stimulus The clear and stimulating solution led to an extremely successful product launch while at Shelf Ready & Display Shelf Ready & Display the same time offering excellent protection during transport. Large forward orders from major retailers required a doubling of production right from the start.

Pictures of an exhibition Jury Comments: Whilst entry levels were low in the Coverit is specialised in manufacturing coatings and finishes for interiors. category the judges felt that some Lucaprint was asked to create a compact presentation tool for stores and entrants offered a very high quality. shops which sell decorating materials. Examples of decorative space design The winning entry demonstrated to were to assist customers in their purchasing decision. This was to replace a the judges a new way of displaying display that had previously been made of corrugated board – not the most wall coverings that would be useful elegant solution to highlight the special features and quality of the products. to consumers as they could simply High quality offset printing and the structure in laminated cartonboard proved take out each type of covering and to be the ideal solution. The designers at Lucaprint focussed on product safety as well as looking at the design could during transport and presentation. The lower section is composed of flaps to also feel the texture of the product. fix the products during transport. This saves space during transport and yet Designed to stand on the counter, the solution is “shelf-ready“ in the store. The thin rectangular samples are the pack was also designed to move given optimal visibility at the POS and can be removed by the consumer for through the supply chain safely and closer examination. be easy to erect in the shop. An excellent display pack that met all the needs required of this type of carton. www.procarton.com www.procarton.com Pro Carton ECMA Award Jury Report 13 Kern 23.09.13 07:53 Seite 19 18 19 Official name of entry | Party Packaging Lovely Cookies

Entrant: Carton Producer | Remmert Dekker B.V.

Brand Owner | Danone Nederland B.V. 2013

Structural Designer | Het Foodatelier 2013 Graphic Designer | Quatre Mains

Winner Cartonboard Manufacturer | Metsä Board Finalists

Official name of entry | Côté Sushi

Appetising packaging Attractive Sushi packaging that is easy to open and close by the consumer. Placement at the POS is easy and the contents are protected perfectly during transport. This allows replacement of the current plastic trays with cartonboard.

Official name of entry | Marenda Box

Entrant: Carton Producer | Model Prime Pac AG Brand Owner | Rhätische Bahn AG Structural Designer | Süsskind SGD Graphic Design und Kommunikation AG Graphic Designer | Süsskind SGD Graphic Design und Kommunikation AG Cartonboard Manufacturer | Iggesund Paperboard

Sustainable souvenir A tasty gift set can be purchased on the Swiss Bernina Express. Regional products – sweet or salty – are secured using a single-piece insert. Cartonboard was chosen because it is suitable for foods and conveys sustainability.

The party carton Jury Comments: Baking is a market that is growing and Official name of entry | Tilda Vintage Basmati Rice 500g When packaging excels it is usually because the Packaging Supply Chain more and more products are being Entrant: Carton Producer | Clondalkin Group co-operates closely – in this case brand owner Danone, designer Het Foodatelier added. In view of this, appeal at the Brand Owner | Tilda and carton manufacturer Remmert Dekker. The result was technical perfection: point of sale is important but also ease Structural Designer | Clondalkin Group despite its unusual tapered shape, the packaging is suitable for machine of use is vital. This carton contains ready Graphic Designer | Ziggurat Brands processing and filling. The idea for this unusual shape in this market segment Cartonboard Manufacturer | Iggesund Paperboard to use cookie dough that simply has to came from Het Foodatelier whilst Remmert Dekker looked after the technical be cut to size before it is baked. In view implementation. Subtle and classic of this, the graphic design incorporates The product is completely new on the market: cookies, freshly baked and Matt varnish in combination with matt, a measuring scale on the pack against silver hot foil and embossed rice grains ready to serve within eight minutes. Carton packaging is the ideal medium which the dough can be laid so it can for explaining and simplifying preparation. The inside contains templates for signal quality through subtle texture and then be cut to the optimum size. Also painting. The cartonboard is particularly suited for foods and can be recycled depth in design. The packaging is sealed the shape is not rectangular but tapers totally after use. The new product in the new carton is extremely well received: with a tamper evident sticker which the first 200,000 boxes were very successful and the next 300,000 units are toward the top of the carton and this enhances the impression of a “classical“ already in production. will make it more attractive at the point product. of sale. The judges felt that was an excellent example of a good looking carton that, through clever design, offered advantage to the consumer. www.procarton.com www.procarton.com Pro Carton ECMA Award Jury Report 13 Kern 23.09.13 07:53 Seite 21 20 21 Official name of entry | Sloggi Men Match

Entrant: Carton Producer | MWV Graz

Brand Owner | Triumph Intertrade AG 2013

Structural Designer | Heinz Steinkellner, Mario Rassi, MWV Graz 2013 Graphic Designer | Giovana Medici, Creative Unit Triumph

Winner Cartonboard Manufacturer | Metsä Board Finalists

Official name of entry | Sealantgun

New gun Both the product and the packaging were subjected to a rigorous relaunch to regain lost market shares. The new styling was a total success as well as significantly reducing damage to the products displayed on the shelves.

Official name of entry | Victorinox Gift Box

Entrant: Carton Producer | Cartondruck Brand Owner | Victorinox Cartonboard Manufacturer | Iggesund Paperboard

Quality polish A very sustainable packaging solution which can be adapted to specific marketing objectives with different sleeves, lending the brand a great deal of flexibility. The surface looks like brushed steel and conveys the image of metal in a high quality manner.

Perfect fit Jury Comments: In the underwear sector, many Official name of entry | Totally Wicked Odyssey™ In their search for a new, sales promotional multipack concept for hypermarkets, consumers want to touch and feel the Entrant: Carton Producer | Clondalkin Group Triumph approached MWV Graz with a concept for marketing packaging. product before committing to buy. Brand Owner | Totally Wicked The designers at MWV came up with a highly practical and simple solution When items are packed in boxes, this Structural Designer | Clondalkin Group with a “What You See Is What You Get“ effect: to check the contents of such can sometimes prove difficult as on Graphic Designer | Orbital Design products, customers often damage the packaging on the shelf at the POS. many occasions consumers Cartonboard Manufacturer | Iggesund Paperboard In this case two opening flaps allow access to the contents so they can be inadvertently tear or damage the examined without difficulty. carton or cannot put the item back Blue stimulus after they have looked at it. This entry The flaps also provide the option for incorporating attractive graphic design. The packaging with alternating matt and solves those problems simply and The graphics express the excellent fit of the contents: the central message, gloss varnish on solid blue was developed in effectively. The neat construction has “Match“, is supported both at the graphic and structural levels. The concept only six weeks! This resulted in additional simple to open sections on both sides clearly differentiates itself from other sales promotional multipacks. turnover. The product launch of the that pull open so the items can easily Cartonboard was the only choice for the packaging as all Sloggi products are premium range of e-cigarettes was rewarded be felt or taken out and then be simply packed in cartonboard as a matter of principle. by the market with excellent reorder values. returned and the carton closed with no damage. The innovative construction allied to excellent print and graphics, gave the judges confidence that this was an excellent carton that effectively www.procarton.com www.procarton.com solved a problem in store. Pro Carton ECMA Award Jury Report 13 Kern 23.09.13 07:53 Seite 23 22 23 Official name of entry | Kleenex “Slim” Pack for Facial Tissues

Entrant: Carton Producer | MMP CP Schmidt

Brand Owner | Kimberly-Clark 2013

Structural Designer | Kimberly-Clark 2013 Graphic Designer | Tin Horse, UK

Winner Cartonboard Manufacturer | Buchmann Finalists

Official name of entry | Playboy VIP, for him, for her

Entrant: Carton Producer | Cartondruck Brand Owner | COTY for Playboy Fragrances Cartonboard Manufacturer | Metsä Board

Clever seducer The clever packaging is a real eye-catcher. Volume Market Volume Volume Market Volume It combines all the brand symbols of Playboy and yet displays a clear profile. Laminated gold foils and embossing perfectly indicate a sophisticated and seductive lifestyle.

Official name of entry | Puma Sync 11 for her, for him

Vital dynamics This packaging demonstrates a dynamic, active lifestyle. The classical Puma logo in the centre is highlighted with gloss varnish. Embossing and powerful colours convey energy and power.

Less is (much) more Jury Comments: In this sector getting more from less Official name of entry | Special.T Capsule Tray The objective was clear: the new Kleenex pack was to be easy to store, more is always important and this carton Entrant: Carton Producer | A&R Carton GmbH sustainable and more multi-purpose. A study revealed some fundamental had, in the Judges opinion, met this Brand Owner | Nestlé SA insights on paper tissues: they are only useful if at hand. Slim, discreet target. The brief was to find a way of Structural Designer | Philipp Eißner, A&R Carton packaging is easier to place where needed. A new anti-snag opening was also reducing the size whilst still containing Graphic Designer | Nestlé SA, Carré Noir created during development to avoid sticking of the tissues – which reduced Cartonboard Manufacturer | Stora Enso the same number of tissues. The the packaging material required even more. reason for this was not merely to Marketing power Last year, Kleenex launched a major packaging initiative across the entire save on packaging but, by managing portfolio. A Win-Win situation: consumers were able to transport the smaller An intelligent solution that combines to reduce the pack size by 30%, find maximum productivity and product safety packs more easily and place them at home. Retailers were able to place more savings throughout the supply chain product on the shelves and had longer refill intervals. A 30 per cent reduction with the necessary marketing power. Nestlé in such areas as outer packaging, in packaging materials equal to 640 tonnes per year, 29 per cent fewer preferred cartonboard for this sensitive shipping costs and shelf utilisation. product. Stringent colour specifications and kilometre distances for lorries and 28 per cent lower CO2 emissions - this benefits the environment as well as the logistics budget. And all these This is important for a lightweight colour matching between tray and outer advantages benefit the brand image of Kleenex. product such as tissues. The Judges packaging are absolute key criteria here. noted that despite this change, the cartons still opened well and the tissues could be taken out as easily as with the previous pack. www.procarton.com www.procarton.com Pro CartonECMAAwardJuryReport13Kern23.09.1307:53Seite25 Chairman of the Jury: Comments from Satkar Gidda 24 www.procarton.com July 2013 Satkar Gidda or incategoriesnotseenbefore. Thatcertainlygaveusawowfactor! Finally, thejudgeswere onceagainimpressed toseecartonsusedforproducts cartons. ’impressive’ factorwasnotrelated tocartonsandweare afteralljudging were extremely impressive, theywere notawarded simplybecausetheir I shouldalsoexplainthatwhilstthere were indeedoneortwo entries that what cartonscandoforbrands. packaging ofaproduct. It’s thislevelofholisticbrandingthatreally shows brand valuesandqualities.Itdemonstratedthinkingbeyond just through ontothepackagingwhichservesperfectlytohelpcommunicate We sawtotalintegratedthinkingsuchascarryingtheproduct characteristics there wasappealnotjustforthepurchaser butalsofortheenduser/consumer. both, hadbeenconsidered. Furthermore anddependingonthetargetmarket, the entriesandwecouldseethatconsumerbenefit,functional,aestheticor What wasremarked more thanoncewastheattentiontodetailinmanyof fresh impetus. to leavethejudgingofacertaincategoryandreturn later, hopefullywitha the qualityofentriescausedmuchdebateandonoccasionswehad It isfairtosaythatthiswasaveryintensivejudgingsession,simplybecause Comments from SatkarGidda Chairman oftheJury Wilfried Duivenvoorden design &innovationagencies. the Europeanprocurementofallpackaging to Hollandwhereheisnowresponsiblefor as PortfolioManager. Herecentlymoved the EuropeanBusinessInnovationteam Graphics ProjectManagerandworkedin Stan Akkermans and theconsumer. one communicationbetweenthebrand them createthatallimportantoneto also workswithglobalclientsonhelping presenting theskillsofSiebertHead.He in theUK.Hisprimaryresponsibilityis (Chairman oftheJury) Satkar Gidda The Jury still activeasanindependentconsultant. in 2008,butwith45yearsofexperience is packaging supplierinEurope.Heretired the companyintoamajordisplayand to theSmurfitKappaGroup)andturned Deventer Holland(whichtodaybelongs (Advisor totheJury) Peter KleinSprokkelhorst solutions. through innovativepackagingandprint and supportingproductdevelopment is passionateaboutinjectingcreativity Marks &SpencerFoodsfor13years.Anne Celebration andGiftingcategoriesat Anne Harding Foods andHome&PersonalCare. paper cupsandcartonsforUnilever Procurement Managerforfoldingcartons, 2006 hehasbeenworkingasaGlobal ice creamandfrozenfoodsbusiness.Since where headvancedto In 2000hejoinedMarsInc. on thepackagingindustry. General Managerwithfocus as IndustrialEngineerand Stan Akkermanswastrained packaging designconsultancy established brandand SiebertHead, thelongest Sales &MarketingDirectorof Studies andMarketingis Satkar GiddastudiedBusiness managing directorofZedek industry. In1982hebecame to jointhepaper-processing Klein Sprokkelhorstdecided mechanical engineer, Peter After beingtrainedasa She hasworkedwithinthe Celebration atMarks&Spencer. Savouries, Bakeryand Confectionery, Biscuits& Development Managerfor Anne HardingisPackaging for rigidcontainersthe European Procurementrole Unilever in1999workinga After 10years,hejoined thepackagingindustry.joined After Universityheimmediately SiebertHead Marks &Spencer Mars Unilever

2013

Entries 25 www.procarton.com e e e e u t r e All entriesinthecategories: Clondalkin Group Carl EdelmannGmbH K+D AG Antilope NV Pharmaceuticals Confectionery Beverages Beauty &Cosmetics e e e e a p o i August FallerKG Van GenechtenPackaging K+D AG Carl EdelmannGmbH Volume Market Non-Food Food Shelf Ready&Display e e e e Cartondruck rlc lpackaginggroup Curtis Print&Packaging Nekicesa Packaging,S.L. e e e e Cartondruck Schelling AG Carl EdelmannGmbH Carl EdelmannGmbH

2013 Pro Carton ECMA Award Jury Report 13 Kern 23.09.13 07:54 Seite 27

26 27

2013 2013 Entries Entries

r Van Genechten Packaging r Karl Knauer KG r Smurfit Kappa Van Mierlo r Van Genechten Packaging t Van Genechten Packaging t Van Genechten Packaging t Van Genechten Packaging t rlc l packaging group

r VG Angoulême r Chesapeake Branded r Duran Dogan Packaging r Duran Dogan Packaging t Model Management AG t Chesapeake Branded t Mayr-Melnhof t Clondalkin Group Packaging Packaging Packaging International

r Duran Dogan Packaging r Lucaprint S.p.A. r STI Group r Boxmarche S.p.A. t Clondalkin Group t A&R Carton GmbH t A&R Carton GmbH t Chesapeake Stuttgart

r Cartondruck t Van Genechten Packaging t Du Caju Printing nv t Mayr-Melnhof u A&R Carton GmbH u Papierwerk Landshut u Alzamora Packaging u Chesapeake Packaging International Mittler GmbH & Co. KG

t Van Genechten Packaging t Du Caju Printing nv t Cardbox Packaging t Mayr-Melnhof u Van Eerd BV u K+D AG u K+D AG u August Faller KG Ploetz GmbH Packaging International www.procarton.com www.procarton.com Pro CartonECMAAwardJuryReport13Kern23.09.1307:54Seite29 Entries 28 www.procarton.com o o o o i International B.V.International Leeuwarden Graphic Packaging Clondalkin Consumer Firstan Ltd Remmert Dekker Lucaprint S.p.A. o o o o i PrintPark PackagingLtd. Schut HoesCartonsbv The SherwoodPress Group Alzamora Packaging Firstan Ltd o o o o i Denekamp Meier Verpackungen GmbH Model ManagementAG Clondalkin Consumer A&R CartonLundAB Posson Packaging International B.V.International o i o o o Graphic Packaging Alexir Partnership H.O.Persiehl Clondalkin Group Lucaprint S.p.A.

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Entries 29 www.procarton.com a p p p o Cartondruck Boxmarche S.p.A. Lucaprint S.p.A. Clondalkin Group Antilope NV a p p p p A&R CartonGmbH MAM BabyartikelGmbH A&R CartonGmbH Cartondruck Schut HoesCartonsbv a a p p p ging International GmbH ging International Mayr-Melnhof Packa- Fratelli RodaSA Lucaprint S.p.A. A&R CartonGmbH MWV a p p p kartonnage bv Cartondruck Karl KnauerKG Lucaprint S.p.A. Acket drukkerij

2013 Pro CartonECMAAwardJuryReport13Umschlag23.09.1307:57Seite2 The Award for the best Carton Packaging of the Year 2013 Pro Carton/ECMA Award

Printed on Invercote Creato 200 g from Iggesund Paperboard This brochure is printed with mineraloilfree inks: this contributes to clean recycling. French, ItalianandSpanishonwww.procarton.com All photos,textandPdffordownloadinEnglish,German, www.ecma.org |[email protected] www.procarton.com |[email protected]

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The Award for the best CartonBeverages Packaging of the Year 2013 Pro Carton/ECMA Award Carton Award Pro Carton/ECMA

2013

Introduction by Roland Rex & Andreas Blaschke 2 www.procarton.com Introduction byAndreas Blaschke,President ECMA Introduction byRoland Rex,President Pro Carton September 2013 Andreas Blaschke,President ECMA opportunities ofcartonpackaging andtopresent themtoaninterested audience! Join in–welookforward toevenmore outstanding solutions tohighlightthe February andthedeadlinefor submissionwillbethebeginningofJune. participate (again)nextyear. Thecallforentriesthe2014Award willbein is alsointendedtostimulateallpartnersinthePackagingSupply Chainto in packaging,asthere are excitingstoriesbehindeverypackaging.Thebrochure There isvaluablebackground informationforeveryoneprofessionally involved on thecreation oftheaward winningpackaging. the importantinformationonaward winnersandfinalistsgivesinsights opportunities offered bycartonpackaging.TheAward brochure containsall demonstrate theirskillstoawideaudienceaswellpresenting thecreative The Award givesallpartnersinthePackagingSupplyChainopportunityto in anexemplarymanner. structural andgraphicdesign.Theyallfulfiltheirrole inthemarketingconcept Supply Chain,thecombinationoftechnicalinnovationswithexceptional demonstrated theoutstandingjointcapabilitiesofpartnersinPackaging again facedwithadifficult task.Thisyear'saward winnersandfinalistsagain In viewofthelargevarietyconvincingsolutionsentered, thejurywasonce award winnersandfinalistsofthePro Carton/ECMAAward 2013. unbeatable intermsofsustainability. Allthishasbeenhighlightedbythe appeal atthePointofSale,theyare perfect brand messengersandare Cartons candosomuchmore thanother packaging:theyhaveapositive September 2013 Roland Rex,President Pro Carton which coincideswiththe25yearanniversaryofPro Carton! I wouldliketothankeveryonewhoparticipatedinthissuperbcompetition presented atInterpack. and thefinalistswillbetouringthroughout Europe andin2014theywillbe support theirownmarketing.Laterin2013,theaward-winning packaging at aEuropean level,thetoolsare availabletoallaward winnersandfinaliststo media willreport ontheaward winnersandfinalists.Theconcept isrolled out A comprehensive PRandmarketingpackageensures thatahostofEuropean intricacies oftheentriesintoperspective. his secondtime.Andasalways,PeterKleinSprokkelhorst putthetechnical Spencer joinedthejuryforfirsttime,StanAkkermansfrom Marsitwas retailer. Duivenvoorden from Wilfried UnileverandAnneHarding from Marks& and heisablysupportedbyrepresentatives oflargebrandsandarenowned As previously, SatkarGiddafrom SiebertHeadchaired thejury. Hisforteisdesign, in practice. on thejury:entriesmustbejudgedbyexpertswhotakesustainabledecisions For usitisimportantthatallpartnersinthePackagingSupplyChainare represented A majorcontributingfactortothesuccesshasbeenexcellentworkbyjury. for ourAward. have participatedforthefirsttime–weneverhadthatmanynewcomers as indicatedbythegrowing numberofentries:nearlyathird ofcompanies in newideasthefieldsofcartonboard andcartonshasincreased significantly, 2013 hasbeenanexceptionalyearforthePro Carton/ECMAAward. Theinterest

2013