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Digital Feedback Loop Envisioning Workshop Data Analytics In the Era of Cloud Computing Raghu Ramakrishnan Technical Fellow CTO for Data A Microsoft Example of Data and AI Intelligent Local Queries Query: Where's the nearest fruit smoothies Location: Omaha, Nebraska Search queries, views, click throughs, … World graph • People • Places • Things • Actions 2B+ entities 130B+ Web pages 50B+ facts Web pages, Web documents, Images, … Microsoft’s Internal Big Data Service Microsoft’s internal data lake • A data lake for all teams Enabling business growth: @Microsoft • Good developer tools Office productivity revenue (45%YoY)* Azure Data Lake Store Intelligent Cloud (100% YoY)* • Batch, Interactive, Streaming, ML A data lake for everyone Bing search share doubles • Used across Office, Xbox, Azure, Windows, Ads, Bing, Skype, … • Microsoft’s serverless Big Data platform • Production jobs and experimentation • Fully aligned with Hadoop ecosystem and standards, with full support for Hadoop tools and engines as well as By the numbers unique Microsoft capabilities • 9+ Exabytes of data, 8+ billion files • Migrated to ADLS • 100Ks of physical servers • 1P = 3P • Millions of interactive queries • Huge streaming pipelines • 100Ks of daily batch jobs • 15K+ developers • 300+ teams 5 Tesla’s Digital Feedback Loop Data & AI Customers CLOUD Products Signal Signal Customer interaction data Driving telemetry captured through instrumented vehicles (EDGE) Forums My Model S takes the curve easily at 45, but I frequently come up on cars who take it at 30, and I have to disengage and hit the brake myself Jnsparke Tesla’s Digital Feedback Loop Data & AI Customers Products CLOUD Signal Signal Customer interaction data Driving telemetry captured through instrumented vehicles (EDGE) Issues identified by combining Forums customer and product signal My Model S takes the curve easily at 45, but I frequently come up on cars who take it at 30, and I have to disengage and hit the brake myself Jnsparke Tesla’s Digital Feedback Loop Action Action Closing the loop with customers Pushes updates for Autopilot over the air Data & AI Customers Products CLOUD Signal Signal Customer interaction data Driving telemetry captured through instrumented vehicles (EDGE) Issues identified by combining Forums customer and product signal My Model S takes the curve easily at 45, but I frequently come up on cars who take it at 30, and I have to disengage and hit the brake myself Jnsparke Tesla’s Digital Feedback Loop Data & AI Customers Products Operations Tesla’s Digital Feedback Loop People Data & AI Customers Products Operations The Digital Feedback Loop People Signal Action 1 Signal: Action Signal 2 Intelligence: Data & AI 3 Action: Customers Products Signal Action Signal Action Operations Improved decisions at the edge, guided by data analysis in the cloud Autonomous action with intermittent connectivity USACE NavPortal and Real-time Dredging ESRI m ➢ NavPortal Bing Data Analytics Trends ➢ Digital loops across Cloud and Edge ➢ Unified Insights and Governance © Microsoft Corporation Challenges Large portions of the 1 enterprise are not digitized People 34% of organizations indicate poor data reliability is an obstacle for growth, while 28% cite insufficient data systems DATA DATA DATA Customers Products DATA 3 Generating insights requires a high 2 Data is siloed across different degree of technical expertise parts of the organization 30% cite lack of analytical talent as a hindrance to generating insights 31% indicate data silos prevent their Operations enterprise from maximizing value Source: PwC Trusted Data Optimization Pulse Survey Organizational Silos Many sources and types of data Siloed Analytic Tools NavPortal Architecture Data Silos Optimized for Different Tasks Spark, Hive, ML… Azure SQL DW Azure SQL DB Azure Cosmos DB Data Lake Analytics-optimized Update-optimized Document model Meta data Meta data Meta data Meta data XACT_STATE XACT_STATE XACT_STATE Governance Governance Governance Governance Real Scenarios Involve Many Tasks! LOB CRM INGEST EXPLORE PREP & TRAIN MODEL & SERVE REPORT Graph Azure SQL DW AAS Azure Data Factory Azure Databricks Azure SQL DW Azure Databricks Azure ML Power BI Image Azure Cosmos DB Azure SQL Database ADLA ASA IOT Hub Event Hub Azure Data Explorer Azure Data Catalog Social STORE IoT Azure HDInsight Azure Data Lake Storage Gen2 LOB CRM INGEST EXPLORE PREP & TRAIN MODEL & SERVE REPORT Graph Azure Synapse Analytics Power BI Image Social STORE IoT Azure Data Lake Storage Gen2 https://azure.microsoft.com/en-us/services/synapse-analytics/ Scalability: All TPC-H Queries at 1PB Scale! Elastic DQP – Unlimited Scale Data In the Cloud Network latency Elastic compute Elastic storage 21 Unified Data Suite and Governance Global apps Spark, Hive, ML… SQL Azure Cosmos DB Data Lake Analytics-optimized Update-optimized Document storage Meta data Meta data Meta data Meta data XACT_STATE XACT_STATE XACT_STATE Governance Microsoft Azure The Trusted Cloud More certifications than any other cloud provider GLOBAL CSA STAR ISO 27001 ISO 27018 ISO 27017 ISO 22301 SOC 1 Type 2 SOC 2 Type 2 SOC 3 CSA STAR CSA STAR Self-Assessment Certification Attestation US US GOV Moderate High DoD DISA DoD DISA DoD DISA Section 508 SP 800-171 FIPS 140-2 ITAR CJIS IRS 1075 JAB P-ATO JAB P-ATO SRG Level 2 SRG Level 4 SRG Level 5 VPAT PCI DSS Shared HIPAA / GxP INDUSTRY CDSA MPAA FACT UK FISC Japan HITRUST MARS-E IG Toolkit UK FERPA GLBA FFIEC Level 1 Assessments HITECH Act 21 CFR Part 11 Argentina EU UK China China China Singapore Australia New Zealand Japan My ENISA Japan CS Spain Spain India Canada Privacy Germany IT REGIONAL PDPA Model Clauses G-Cloud DJCP GB 18030 TRUCS MTCS IRAP/CCSL GCIO Number Act IAF Mark Gold ENS DPA MeitY Privacy Laws Shield Grundschutz workbook.
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