Bmibaby Appoints Ink Publishing to Yeahbaby Magazine Submitted By: MPS International Wednesday, 1 March 2006

bmibaby appoints Ink Publishing to yeahbaby magazine Submitted by: MPS International Wednesday, 1 March 2006

Press Information For immediate release 1st March 2006 The family of publications produced by Ink Publishing grew today with the announcement that the UK company has been selected to publish the award-winning, low cost airline bmibaby’s inflight magazine, yeahbaby. Ink is already the world’s leading publisher of inflight magazines and the contract with bmibaby, the UK’s second biggest low cost airline, reinforces its position as the publisher of choice for British-based carriers. yeahbaby magazine will reach more than four million affluent readers throughout 2006 and will increase in size to 100 pages, packed with high quality lifestyle features to appeal to the airline’s broad and diverse audience. The magazine will provide unique, quirky and insightful information for passengers flying into and out of the airline’s five UK bases at Birmingham, Cardiff, Durham Tees Valley, Manchester and Nottingham East Midlands. bmibaby operates over 850 flights every week to over 20 European destinations. Topical features will cover local culture, personalities, shopping and resorts. Jeffrey O’Rourke, Chief Executive of Ink Publishing, said: “We are delighted to be working with such a well known and well loved UK brand as bmibaby producing a fresh, exciting magazine to entertain and inform its millions of passengers. yeahbaby will also provide a cost effective option for advertisers. “bmibaby’s extensive route network offers clients a unique opportunity to extend their markets internationally and reach a truly captive audience travelling across a wide range of European destinations. For the team at Ink, winning this contract confirms our position as the world's leading inflight magazine publisher.” bmibaby’s marketing director, David Hodge, said: “bmibaby is one of the UK’s fastest growing low cost airlines, operating over 850 flights every week on over 20 European destinations. The onboard magazine is a key strategic tool for reaching our passengers. We are excited to be working with Ink Publishing on this project—they bring a wealth of experience to the magazine.” The magazine will be edited by Ginny Cummings, who previously edited Holidays for Couples, a glossy 200+ page travel magazine distributed in Australia, New Zealand, Singapore and Malaysia, and Queensland Brides, a leading quarterly Australian bridal magazine. Ginny has extensive editing and feature writing

Page 1 experience. A new online version of the magazine, www.bmibabymagazine.com, will be linked from www.bmibaby.com, where over 90 per cent of passengers book their flights. bmibaby’s fleet of 19 Boeing 737 aircraft will fly 4.5 million passengers over 850 flights a week this year, with seven new routes due to be introduced in the summer. The carrier has been voted ‘Best No Frills Airline’ the prestigious Telegraph Travel Awards for three consecutive years. # ENDS # Editor's notes: About Ink Publishing Ink Publishing is a fast-growing international publishing company which produces more inflight magazines and more airline website destination pages than any other publisher in the world. Ink’s award winning titles include AirTran Airways’ Go, Bangkok Airways’ Fah Thai, BMED’s Impressions, bmibaby yeahbaby, easyJet’s Inflight, Jet2.com’s JetAway, MyTravel’s Recline, Siem Reap International Airways’ Sarika, SN Brussels’ Spirit of SN, Tiger Airways’ Tiger Tales, Virgin Express’ RedHot, VLM Airlines’ Velocity and Wizz Air’s wizzit magazine. Ink also publishes Bradmans Business Travel Guides to Asia, the Middle East, Africa, Europe and North America. Ink is the publisher of CNBC European Business magazine and CNN’s bi-monthly travel magazine, CNN Traveller and CNN Traveller Asia Pacific. Ink’s online content clients include The Diamond Trading Company, eBookers, Fiat, Orange, The Royal Bank of Scotland and Vodafone. The company has offices in the UK, US and Singapore, with its headquarters in London. For more information see www.ink-publishing.com About bmibaby bmibaby was established in January 2002 and is now one of the UK's fastest growing low cost airlines operating more than 850 flights a week to: Alicante, Amsterdam, Belfast International, Birmingham International, Bordeaux, Cardiff, Cork, Durham Tees Valley, Edinburgh, Faro, Geneva, Glasgow, Jersey, Knock, London Gatwick, Malaga, Manchester, Newquay, Nice, Nottingham East Midlands, Palma, Paris (CDG), Perpignan and Prague. The airline has scooped the Telegraph Travel Award for Best No Frills Airline for three consecutive years (2003, 2004 & 2005). Infants under the age of 2 (on the date of departure) fly free providing they sit on the lap of a paying adult who has responsibility for that infant. Media contacts Julian Reader, MPS International Tel: +44 20 7348 6033 Mobile:+44 7770 917716 Email: [email protected]

Page 2 Claire Allen, bmibaby Tel: +44 1332 854 919 Email: [email protected] Advertising Enquiries Tel: +44 20 7613-8769 Email: [email protected] Ink Publishing UK: 141-143 Shoreditch High Street, London E1 6JE +44 20 7613-8777 tel +44 845 280-2413 fax Singapore: 97B Amoy Street, Singapore 069917 +65 6324-2386 tel +65 6491-5261 fax USA: 208 East 51st Street, New York, NY 10022 +1 888 685-1681 tel +1 646 349-3844 fax

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