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University of Copenhagen Study on a collaboration system for commercialisation of intellectual property in the EU Radauer, Alfred ; Dudenbostel, Tobias; Bostyn, Sven; Buchtela, Georg; Patzold, Rainer; Langenberg, Lars Publication date: 2019 Document version Publisher's PDF, also known as Version of record Document license: Other Citation for published version (APA): Radauer, A., Dudenbostel, T., Bostyn, S., Buchtela, G., Patzold, R., & Langenberg, L. (2019). Study on a collaboration system for commercialisation of intellectual property in the EU. European Commission. Download date: 03. okt.. 2021 Study on a collaboration system for commercialisation of intellectual property in the EU Final Report 15 October 2019 Prepared by: Alfred Radauer, Tobias Dudenbostel (Technopolis) Sven Bostyn Georg Buchtela Rainer Pätzold, Lars Langenberg (Pumacy AG) The authors would like to thank the following experts for their advice on the report: Angela Siegling, Peter Pawlek, Udo Gennari EUROPEAN COMMISSION Executive Agency for Small and Medium-sized Enterprises (EASME) Department A – COSME, H2020 SME and EMFF Unit A.1- COSME DISCLAIMER This document has been prepared for the European Commission however it reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Luxembourg: Publications Office of the European Union, 2019 © European Union, 2019 Reuse is authorised provided the source is acknowledged. The reuse policy of European Commission documents is regulated by Decision 2011/833/EU (OJ L 330, 14.12.2011, p. 39). Print ISBN 978-92-9202-694-3 doi:10.2826/692284 EA-02-19-894-EN-C PDF ISBN 978-92-9202-693-6 doi:10.2826/460031 EA-02-19-894-EN-N Study on a collaboration system for commercialisation of intellectual property in the EU TABLE OF CONTENTS Executive Summary ............................................................................................... 2 1. Introduction ................................................................................................. 6 2. Methodology ................................................................................................. 8 3. The different market segments for IP and patent transactions / licensing ............11 3.1 Overview .............................................................................................................. 11 3.2 Ways to segment patent and IP markets ................................................................... 11 3.2.1 Basic segmentation options ............................................................................... 11 3.2.2 Rationales for and typologies of intermediaries in the patent/IP transaction market . 14 3.3 Take-aways ........................................................................................................... 18 4. Important market segments and clusters in patent and IP transaction markets ....19 4.1 Overview .............................................................................................................. 19 4.2 Type B: Stick-licensing – The “ex-post” brokered patent market and its close relationship with litigation .................................................................................................................. 19 4.2.1 Major current market characteristics .................................................................. 19 4.2.2 Future trends in the brokered patent markets ..................................................... 23 4.2.3 Examples of patent brokers and stick-licensing focussed marketplaces ................... 28 4.2.4 SWOT ............................................................................................................. 31 4.2.5 Take-aways .................................................................................................... 31 4.3 Type C: Carrot licensing: the “benevolent” ex-ante B2B Tech Transfer Market and its SME involvement ................................................................................................................... 32 4.3.1 Market overview .............................................................................................. 32 4.3.2 SMEs licensing out pro-actively to large firms ...................................................... 33 4.3.3 SMEs licensing out to large firms in an open innovation environment ..................... 39 4.3.4 SWOT ............................................................................................................. 42 4.3.5 Take-aways .................................................................................................... 43 4.4 Type C1: The university-business tech transfer market ............................................... 44 4.4.1 Major characteristics ........................................................................................ 44 4.4.2 SWOT ............................................................................................................. 46 4.4.3 Concluding remarks ......................................................................................... 47 5. Selected issues to consider that could help improve the (carrot) patent and IP transaction market ...............................................................................................47 5.1 Overview .............................................................................................................. 47 5.2 Less of marketplaces, more manpower ..................................................................... 48 5.3 More transparency ................................................................................................. 50 5.4 Usage of advanced technology – blockchain .............................................................. 52 5.5 Extending the functionality of the EEN for IP commercialisation purposes ...................... 54 i Study on a collaboration system for commercialisation of intellectual property in the EU 5.5.1 The EEN ......................................................................................................... 54 5.5.2 NIR-VANA Innovation Network .......................................................................... 56 5.5.3 Comparison & Summary ................................................................................... 61 6. Implications for policy measures ....................................................................63 6.1 Overall take-aways ................................................................................................ 63 6.2 Logical framework to tackle the issues ...................................................................... 63 7. The collaboration system – Possible policy measures and their features in the logical framework ...........................................................................................................65 7.1 Promising core measures ........................................................................................ 65 7.1.1 Financial subsidies for licensing activities ............................................................ 65 7.1.2 Support the servitisation of SMEs particularly in the domains of FTO/WTN analysis, and/or provide respective monitoring ............................................................................. 66 7.1.3 Opportunity IP aggregator ................................................................................ 68 7.1.4 Technological upgrade of the EEN – e.g. more intelligent search options using AI, more guidance made available a la Tynix, separate listings for different types of IP, including also EOUs, integrating other platforms/technologies developed in the course of EU projects) ....... 69 7.1.5 Data collection efforts on royalty rates and IP litigation trends, e.g. via the EUIPO Observatory ................................................................................................................ 71 7.1.6 Speeding up/support in licensing negotiations for SMEs – e.g. with standard-European- wide licensing model contracts ....................................................................................... 72 7.1.7 Improved connections between the various datasets, e.g. espacenet / EEN and private databases ................................................................................................................... 74 7.1.8 Meta-platform providing a guide through existing platforms and intermediary services 74 7.1.9 Public IP knowledge and transaction assistance system for SMEs ........................... 76 7.1.10 Support the development of a private certified market of patent professionals/intermediaries who meet certain standards (includes establishment of accredited profession of IP management consultants who help develop IP strategies within a firm or externally) 77 7.1.11 Upgrade of trainings material ......................................................................... 78 7.2 Framework measures ............................................................................................. 79 8. List of references .........................................................................................81 List of interviews .................................................................................83 Reference framework for technical platform analysis ................................86 Selected Portraits of public and private developments in the policy landscape – the UK, Ireland, France and Germany ...................................................................91 Legal Developments in
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