22000088 JJOOIINNTT NNAATTIIOONNAALL RREEAADDEERRSSHHIIPP SSUURRVVEEYY

CONDUCTED BY: LANSDOWNE, Unit 2 Arkle Road, Sandyford, Dublin 18. Tel: 01-290 8400 Sponsored by: News International Newspapers (Ireland) Ltd The Farmers Journal Trust 4th Floor, Bishops Square, Redmond’s Hill, Dublin 2 The Irish Farm Centre, Bluebell, Dublin 12 Independent Newspapers (Ireland) Ltd. Tel: 01-479 2550 Tel: 01-450 1166 Independent House, 27-32 Talbot Street, Dublin 1 Contact: Mr David Monaghan – Display Advertising Contact: Mr John Grogan – Managing Director Tel: 01-705 5333 Manager Contact: Mr Joe Webb – Deputy Managing Director RTE Publishing Sunday Newspapers Ltd. Donnybrook, Dublin 4 The Irish Times Ltd. 27-32 Talbot Street, Dublin 1 Tel: 01-208 2919 Irish Times Building Tel: 01-884 9000 Contact: Mr Ken Nugent - Advertising Sales Manager 24-28 Tara Street, Dublin 2 Contact: Mr Gerry Lennon – Managing Director Tel: 01-675 8000 Ms Mairead Kearns – Head of Advertising Sales Hot Press Contact: Mr Liam Holland 13 Trinity Street, Dublin 2 Tribune Newspapers Plc. Tel: 01-241 1500 Examiner Publications (Cork) Ltd. 15 Lower Baggot Street, Dublin 2 Contact: Mr Duan Stokes - Operations Director City Quarter Tel: 01-631 4300 Lapps Quay, Cork Contact: Mr Andrew McDermott – Agency Sales Manager Fortune Green Ltd (Metro) Tel: 021-4272722 Embassy House Contact: Mr Aidan Forde - Advertising Manager The Sunday Business Post Ballsbridge 80 Harcourt Street, Dublin 2 Dublin 4 Image Publications Tel: 01-679 9777 Tel : 01 63705800 Crofton Hall, 22 Crofton Road, Dun Laoghaire, Co. Dublin Contact: Mr Cian O’Mongain – Advertising Manager Contact: Ms Caitriona Byrne – Research Manager Tel: 01-280 8415 Contact: Mr Richard Power – Managing Director Associated Newspapers (Ireland) Ltd. The Institute of Advertising Practitioners in Ireland 3rd Floor Embassy House, Herbert Park Lane, 8 Upper Fitzwilliam Street, Dublin 2 The Star Newspaper Group Ballsbridge, Dublin 4 Tel: 01-676 5991 Star House, 62A Terenure Road North, Dublin 6W Tel: 01-637 5800 Contact: Mr Sean McCrave - Chief Executive Tel: 01-490 1228 Contact: Mr Karl Byrne– Sales Manager for Advertising Contact: Mr Paul Cooke – Managing Director The Association of Advertisers in Ireland Mediaforce, Ireland – Representing RNAI and other 3013 Lake Drive, City West Business Campus, Dublin 24 Mirror Group Newspaper Ltd. newspapers in Ireland Tel: 01-469 3730 Park House 4th Floor 30 Hatch Lane, Dublin 2 Contact: Mr Edward Mc Donald - Chief Executive 191-197 North Circular Road, Dublin 7 Tel: 01-678 0000 Tel: 01-868 8600 Contact: Ms Orla Howard - Director Contact: Mr Peter Barry - Advertising Manager

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Contents of Report Introduction PAGE JNRS Management Committee 1. Introduction 2. Terms used in the Tables 4. Survey Design 7. Publications Measured 8. Notes on Readership Data 9. Report Format 11. Notes on Population Estimates 12. Sample Limitations 13. Additional Analyses of Survey Data 14.

The Tables Guide to Using Tables Index to the Tables

Technical Appendices: 'A' - Survey Design 'B' - Format of the Interview 'C' - Fieldwork and Response Rates 'D' - Processing of the Data 'E' - Greater Dublin ‘Map’ 'F' - Social Class Definitions 'G' - List of Primary Sampling Points 'H' - Examples of Mastheads 'I' - Mediaforce/RNAI Map and Titles ‘J’ - Questionnaire

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Universe Estimate: 3,526,000 Adults aged 15+

All data derived from the Joint National Readership Survey (JNRS), including the contents of this report, are copyright.

Limited extracts from the contents of this volume may be published without prior permission provided that the source of the extract is acknowledged as “JNRS/Lansdowne 2008”

Data obtained by special analysis may be published, provided the source is quoted as above. In general, published data should be based on a minimum sub-sample of 140 respondents. Research companies can only have access to special analysis of the data after a prior formal request has been granted by the Joint National Readership Survey Management Committee.

© COPYRIGHT

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JNRS Management Committee

. The Joint National Readership Survey Constitution provides for a Management Committee, comprised representatives of the newspapers, magazines, IAPI and AAI. The composition of the current committee is as follows:

Chairman – Aidan Greene AAI, represented by: Edward McDonald National Newspapers of Ireland, represented by: Frank Cullen Mediaforce Ireland, representing RNAI and Brendan McCabe other newspapers in Ireland, represented by: Liam Holland Orla Howard Oliver Keenaghan Lansdowne Market Research, represented by: Magazines currently represented by: Robin Addis Duan Stokes Annemarie Dillon Cara Foley IAPI, represented by: Sean McCrave

JNRS, c/o IAPI, 8 Upper Fitzwilliam Street, Dublin 2. - Tel: 01-6765991/01-6764876. Fax: 01-6614589 www.jnrs.ie e-mail: [email protected]

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Introduction

Objectives and Scope . The primary objective of the Joint National Readership Survey (JNRS) is to provide reliable estimates of readership of the main newspapers and magazines circulating in the Republic of Ireland. The report provides data on readership for all adults – men and women – and includes coverage, reader profiles, cumulative, duplication and sole readership categories. In addition, Special Interest Group information (SIGs) is provided for all adults by key demographics and by newspaper and magazine readership.

Readership Definition . The principle of measuring "readership" is to attempt to establish at each interview whether or not the person interviewed has looked at any copy of the publication in question, during a period back from the day of interview equal to the interval at which the publication appears. Reading on the actual day of interview is not included. Each of these reading occurrences is described as "average issue readership", which is commonly referred to simply as "readership". Readership is defined as “spent at least two minutes reading or looking at” any copy of the relevant publication. . The Joint National Readership Survey is designed to generate Reading Frequency and Average Issue Readership. . In the case of daily and Sunday newspapers which also have a magazine measurement - despite the original guidelines given to respondents that ‘It doesn’t matter how much or how little you have read. Any part of the newspaper or magazine counts even if you have only read or looked at only one of the ‘separate sections or magazines that come with the newspaper’ some respondents overlooked the magazine that comes with some newspapers. It was agreed, by the JNRS Management Committee, that respondents who subsequently claim (in response to later questions) to have read the newspaper magazine, but not the parent newspaper, would be included in the parent AIR figure as set out in the report. Therefore parent newspaper AIR increases by the relevant number who did not report that they had read the parent newspaper title when asked at the outset (within the relevant AIR publishing cycle). 2

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Report Time Frame . The findings relating to readership and SIGs are based on twelve months’ data, collected during the period January to December 2008. The data is weighted to the adult population of the Republic of Ireland aged 15 or more, currently estimated at 3,526,000. This estimate is based on projections from the Central Statistics Office (as at August 2008), using results from the 2006 Census of Population and the Quarterly National Household Survey. Latest projections from the CSO show the adult population beginning to slow down which has implications for readership levels. See trend charts below.

Adult Population Over Time Adult Population Over Time By Regions

(Source :CSO and QHNS) (Source :CSO and QHNS) ‘000 07/08 adult population ‘000 4,000 was The 2008 JNRS survey is the first year since 2003 where the adult population 3,524,000 Dublin Rest of Leinster Munster Connacht/Ulster is beginning to slow down. CSO proje cted virtually nil net population growth 990 989 1000 970 during se cond half of 2008 (c.f. 07/08 JNRS report). 945 985 968 921 929 963 935 3526 911 920 932 3483 903 914 882 3398 870 880 861 855 850 3302 840 845 832 825 830 3218 815 815 793 798 3123 3135 781 786 785 790 790 800 772 767 770 3071 758 742 750 755 742 2963 749 739 739 741 3,000 2915 Accession states joined 734 727 712 EU – 1s t May 2004 700 2800 2815 732 670 675 2730 2755 645

Adult Population (15+) Population Adult (15+) Population Adult 632 2624 2646 2610 2580 2580 608 612 609 615 611 617 599 596 2540 2529 594 586 588 576 576 583 600 563 530 539 505 496 496 500 500 490 485 486 1991 Census 1996 Census 2002 Census 2006 Census 476 475 481

2,000 400 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 1. 2.

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. Readership of newspapers and magazines, as covered by the JNRS, continues to be updated on a six monthly basis. Thus, the next report will cover readership during the twelve months from July 2008 to June 2009 and will be published in September 2009.This is the first report in which the readership of two free newspapers –Metro and Herald AM was also measured.

Special Interest Group Report . In the SIG Volume 2 report demographic breaks have been included for the full range of products and services listed in the SIG Topic Guide. Analyses relating to press media consumption by key SIGs are also included. All media is included - daily, Sunday and weekly newspapers, magazines and newspaper magazines.

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Terms Used in Tables

A summary of the definitions for the terms used in the reports is outlined below: VOLUME I - Readership Sex/Role

. Main Shoppers: Main Shoppers are defined as any person in the survey, male or female who claims to be, “mostly responsible for ordinary everyday shopping, such as groceries and other household items”. [Ref Classification QC 9]. Amongst this group approximately one quarter are men. NB. It is also evident that within a household, more than one person can claim to be a main shopper, where such duties are shared fairly evenly. Region

. Greater Dublin: Under the sub-heading ‘Region’, this geographical area encompasses the ‘commuter belt’ for Dublin. The area has been defined to include Dublin County, Dunshaughlin, Asbourne, Dunboyne, Leixlip, Naas, Celbridge, Maynooth, Clane, Kill, Bray, Blessington, Greystones, Drogheda, Navan, Kildare Town, Newbridge, Wicklow Town and all areas in between. The adult population aged 15+ living within this catchment area is estimated at 1.32 million – adding approximately 334,000 adults to the population of Dublin City and County. (A map outlining this area is included in Appendix “E”)

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Social Class

. The social class of each respondent is based on the occupation of the Chief Income Earner. The occupations in each social class group are set out in detail in Appendix 'F'.

. The ‘Lifestage’ groupings are more than simple combinations of age and sex, which are easily referenced in the standard report format.

 Dependent Children This group includes anyone who has dependent children, irrespective of marital status and age of child. (Approx. 1.25m adults fall into this category)

 Couples – No dependents Defined as married or living as married with no dependent children in the household. (Approx a quarter of adult population)

 Single – No dependants Single, no dependent children, includes single, widowed, divorced and separated persons of any age who have no dependent children of any age. (Almost 1.35 million adults).

 Pre-school Children - Young Children U5 yrs Irrespective of marital status, we have included in this group adults from any household in which there are very young children of ‘pre- school’ age - defined as ‘up to 5 years’. These make up one in seven of the adult population.

 Young Singles This group is defined as adults aged under 30 years who have no dependent children – this is essentially a sub-set of the group ‘single – no dependents’. (They account for just over one in five of the adult population).

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 Empty Nesters Couples, in a relationship, married or living as married, aged 50+ years and who have no dependent children – almost one fifth of the population. Our view is that this expression is intended to relate to elderly couples. If we were to include widowed or other single people from this older age group a bias towards women would result.

 Under 35 ABC1, F+ Young middle class. This combination of age and class is a key target from a marketing perspective and accounts for almost 1 in 5 adults.

 ABC1 Full-time Working This group is confined to ‘white-collar’ respondents from the survey who personally are in full-time employment (i.e. it excludes dependents of full-time workers). Often described as the ‘working business community’, they account for almost a quarter of the adult population.

 C2DE Full-time Working Accounting for just over one fifth of the adult population, this group is often described as the working ‘blue-collar’ community. It is made up of full-time workers from the skilled and unskilled socio-economic group.

VOLUME 2 – Special Interest Groups

. All demographic breaks, such as age, sex, social class and region, have been included in the report. Also included are analyses relating to press media consumption by key product and service categories. This section of the report demonstrates the effectiveness of press in reaching key target markets as defined by their consumption and usage of a range of products and services.

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Survey Design

. The survey was conducted among a representative sample of the adult population by personal in-home interview using face-to-face questionnaires.

. Sample: The survey is based on an effective sample of 7,073 interviews conducted during the period January to December 2008. Individuals who have taken up residence in Ireland within the past 12 months have been excluded from the analysis, reducing the total number of interviews achieved by 71. As a consequence the data base for the report is 7,002 interviews.

. The results from this survey are based exclusively on interviews derived from the GeoDirectory as the sampling base. A full description of the sampling approach is set out in Appendix ‘A’.

. Questionnaire: The questionnaire incorporated the following items: -

 Reading frequency for 48 publications - newspapers, magazines and newspaper magazines - in an average period (week, month etc. depending on frequency of publication); 45 are reported upon.

 Reading frequency for all regional newspapers (Mediaforce/RNAI titles have been published as a single composite figure in these tables).

 Recency of reading each publication.

 Special Interest Groups (SIG) = Products and Services ownership/usage.

 Lifestyle.

 Demographic Classification information.

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Publications Measured

The full list of publications measured on the JNRS 2008 report is listed below. Titles added in January 2008 – Herald AM, Metro, and newspaper magazine Agenda for the Sunday Business Post are published in this report. Newspaper magazine ‘Property Plus’ for the Irish Independent added in May 2008 and Health Plus and Go for the Irish Times were added in July 2008. The latter three titles will be reported in the 2008/2009 report available September 2009. Daily Newspapers Sunday Newspapers Monthly Magazine Sunday Newspaper Magazines Irish Examiner The Sunday Business Post Image Life - Sunday Independent Irish Independent Sunday Independent Fabulous - Irish News of the World *2 Irish Daily Mirror Irish Mail on Sunday Daily Newspaper Magazines Amen - Irish Daily Star Sunday*2 Irish Daily Star Irish Sunday Mirror Weekend - Irish Independent Sunday Times Magazine, Culture, Style - The Sunday Times Irish Daily Mail Irish News of the World Star Chic - Irish Daily Star Tribune Magazine - Sunday Tribune The Irish Sun The Irish People The TV Mag - The Irish Sun Sunday Magazine - The Sunday World The Irish Times Irish Daily Star Sunday The Irish Times Magazine - The Irish TV Week - Irish Mail on Sunday Times Evening Herald The Sunday Times The Ticket - The Irish Times Agenda -Sunday Business Post Health Plus - The Irish Times*1 Go-The Irish Times*1 Sunday Tribune You - Irish Daily Mail Weekly Newspaper Magazines Sunday World Day & Night -Irish Independent Irish Country Living - Irish Farmers Journal*2 Free Newspapers Health & Living - Irish Independent Metro Weekly Newspapers HQ - Evening Herald *2 Herald AM Irish Farmers Journal Property Plus - Irish Independent*1 Mediaforce/RNAI Titles Fortnightly Magazine Weekly Magazine Hot Press RTE Guide

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Note *1: Publications measured for all or part of the survey but not included in this report are Property Plus, Go and Health Pus. Note *2 Some other publications underwent a title change during 2008 but are included in this report -Big on TV to Fabulous, It’s Friday to HQ, Tellyvision to Amen and The Journal to Irish Country Living. Notes On Readership Data

Average Issue Readership

. The bulk of the figures in this report show the Average Issue Readership (AIR) of individual publications, usually shortened to 'readership'. This is an estimate of the number of people who read an average issue. The estimate is based on respondents claiming to have read or looked at one or more copies of the publication during a period, back from the day of interview, equal to the interval at which the publication appears i.e. readership claims falling within a recency period equal to the publication interval. For example, if a person read The Irish Times yesterday, they would be an Average Issue Reader of The Irish Times.

. As outlined previously, in the case of daily and Sunday newspapers which also have a magazine measurement, respondents who claim to have read the newspaper magazine but not the parent newspaper are included in the parent AIR figure as set out in the report (See page 1 and appendix B.2 for more information). Any Newspaper

. Persons reading any Daily (including Herald AM and Metro) Evening, Sunday, Regional paid for weekly newspaper or Irish Farmers Journal (or any part of the parent title including newspaper magazines) covered during the course of the survey. Any Daily

. Persons reading any of the following daily newspapers – Irish Independent (in either broadsheet or compact format), The Irish Times, Irish Examiner, Irish Daily Star, Irish Daily Mirror, The Irish Sun, The Irish Daily Mail, Evening Herald, Metro and Herald AM (or any part of the daily parent titles including newspaper magazines).

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Any Morning

. Persons reading any of listed daily newspapers (or any part of the morning parent titles including newspaper magazines), Metro and Herald AM but excluding Evening Herald. Any Free Morning

. Persons reading any of the free daily newspapers – Herald AM and Metro. Any Sunday

. Persons reading any of the following Sunday newspapers – Sunday Independent, Sunday World, Sunday Tribune, The Sunday Business Post, Irish Mail on Sunday, Irish Daily Star Sunday, The Sunday Times, Irish Sunday Mirror, Irish People and/or any part of the Sunday parent titles including newspaper magazines. Regional Newspapers

. Although readership of individual regional papers is collected, the survey is not designed to produce an average issue readership figure for each individual regional title. All regional newspapers are included in the survey with analysis confined to Mediaforce/RNAI titles only.

. An additional figure for ‘Any Mediaforce/RNAI Newspaper’ readership, which excludes Dublin and Cork cities, is shown in the tables. This is based on the total adult population excluding those living in these two cities.

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Report Format

. All data from the 2008 JNRS survey is available electronically from Telmar using the ReSearchGuru site.

. The 2008 ‘Readership’ report, previously available in hard copy, is now available in the ‘Owncode’ section of the ReseachGuru site.

. The electronic ‘Readership’ report includes data based separately on All Adults, Men and Women.

. There will be no electronic version of the ‘Special Interest Groups’ report, however ad hoc analyses can easily be created using ReSearchGuru.

**************************************

. If users experience any difficulty in accessing the ReSearchGuru site, please contact Robin Bilke at Telmar (0044207 5697500) or [email protected].

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Notes On Population Estimates Population Statistics

. The adult population aged 15+ estimate is 3,526,000. This is based on projections from the Central Statistics Office (as at August 2008) using results from the 2006 Census of Population and the Quarterly National Household Survey. It should be noted that the population is beginning to slow down. For example, between 2005 and 2006 the adult population increased by 96,000, whereas the increase in population over the last year is less than half this. (Please see trend chart opposite).

. In the interest of harmonising the social class estimates for media measurement throughout the industry, the JNRS Committee, in consultation with AIMRO (Association of Irish Market Research Organisations) which represents the leading market research companies responsible for published media surveys (JNRS, JNLR and Nielsen TV Ratings), continues to adopt a common basis for social class data. The social class structure is reviewed on an annual basis.

. The social class structure, which is reviewed by AIMRO on an annual basis, has been adopted by the JNRS committee and is as follows:

% % % % AB 13.50 (13.50) DE 26.00 (26.00) C1 27.75 (27.50) F50+ 6.75 (7.00) C2 24.50 (24.25) F50- 1.50 (1.75)

(2007 estimates in brackets)

. The social class structure was based on information collected during the course of the 2008 JNRS. Social class gradings were obtained for all households contacted, irrespective of whether or not an interview was undertaken. As the largest random probability survey available, this is the most appropriate method of estimating social class. Insofar as it is possible, this ties in with CSO data on social class.

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. Adult Population Over Time

(Source :CSO and QHNS)

‘000 07/08 adult population 4,000 The 2008 JNRS survey is the first year since 2003 where the adult population was is beginning to slow down. CSO projected virtually nil net population growth 3,524,000 during second half of 2008 (c.f. 07/08 JNRS report).

3526 3483 3398 3302 3218 3123 3135 3071 2963 3,000 2915 Accession states joined EU – 1s t May 2004 2800 2815 2730 2755

Adult Population (15+) Population Adult 2624 2646 2610 2580 2580 2540 2529

1991 Census 1996 Census 2002 Census 2006 Census

2,000 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

1.

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Sample Limitations

. Sample survey techniques provide estimates, which are reliable within measurable confidence limits. These limits must be allowed for in the interpretation and use of data.

. The ready reckoner opposite gives the approximate "95% Confidence Limits" for any JNRS readership percentage. These confidence limits are such that there is only about 1 chance in 20 of the true readership percentages lying outside the limits given by the observed percentage, plus or minus the "confidence limits".

. To obtain the confidence limits for any readership percentage, lay a ruler across the ready reckoner so that it joins:

(i) the size of the unweighted sample on the left-hand scale and

(ii) the readership percentage (from the tables) on the right-hand scale

. The confidence limits can then be read off the central scale where it is cut by the ruler.

. To obtain the confidence limits in terms of numbers of readers, simply multiply the result by the "estimated population aged 15 years and over" given at the head of the column from which the readership percentage was taken.

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READY RECKONER

95%CONFIDENCE LIMITS 20%

SAMPLE SIZE( 50 15%

READERSHIP PERCENTAGE 50% 40% 10% 100 30%

unweighted 150 20% 200 5%

sample) 15% 300 4%

400 3% 500 10% 2%

1,000 1.5%

1,500 1.0% 2,000 5%

3,000 4%

4,000 0.5% 5,000 3% 0.4% 7,000 0.3% 2%

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Additional Analysis of Survey Data

. The analysis of this survey was undertaken by the in-house data analysis department of Lansdowne Market Research. Additional analysis of the survey data presented in this report may be commissioned, subject to the following conditions:

 Additional analysis data may only be commissioned by subscribers to the JNRS and by those who have purchased the data via IAPI.

 Any additional analysis must be commissioned from one of the following authorised computer bureaux: - Lansdowne Market Research, Telmar Communications Ltd., IMS UK Ltd., Unit 2 Arkle Road 46 Chagford Street, 5th Floor, Endeavour House Sandyford, Dublin 18 London NW1 6EB. 189 Shaftesbury Avenue Tel. 01-290 8400 Tel. 00-44-207-224-9992 London WC2H 8TJ Fax: 01-294 6679 Fax: 00-44-207-569-7501 Tel: 0044 020 7630 5033 www.lmr.ie Fax: 0044 020 7828 3642 e-mail: [email protected]  In general, published data should be based on a minimum sub-sample base of 140 respondents.

 Any queries relating to such additional analyses should be directed to the Honorary Secretary, JNRS Committee, c/o Institute of Advertising Practitioners in Ireland, 8 Upper Fitzwilliam Street, Dublin 2. www.jnrs.ie, e-mail: [email protected].

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Guide To Using Tables

. The tables in the JNRS 2008 (Volume 1 – Readership) report are divided into three sections

i) All Adults

ii) All Men

iii) All Women

. Within each section of this report, there are 5 different categories in the following order:

I. Coverage – Average Issue Readership IV. Duplicated Readership II. Profiles of Readers V. Sole Readership III. Cumulative Coverage/Readership (All Adults Tables Only)

. A guide to reading the tables in each category is shown on the page preceding each section’s tables.

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.

Appendix 'A' - Survey Design

A.1 Sampling Source for 2008 Report

. All data for January to December 2008 report was based exclusively on the GeoDirectory as a sampling source. The GeoDirectory is a complete database of residential and business addresses in the Republic of Ireland, developed and provided by An Post and Ordnance Survey Ireland. Each record in the database has a standardised postal address in addition to X and Y map co-ordinates providing a visual map of each address.

. This sample source draws on the residential data base within the GeoDirectory and is based on households, as opposed to individuals, which was the case up to 2006, when the Electoral Register was used as the sampling source. Using a household database overcomes the problem of non-registered electors being excluded from the sample universe from which the JNRS sample is drawn. As well as being updated on a regular basis the GeoDirectory provides an improvement to the overall quality of the sample base in terms of its representation of all Irish adults.

A.2 The Population Represented

. The sample was designed to be representative of the adult population aged 15 and over living in the Republic of Ireland. Projections from the 2006 Census of Population results, supplemented by data from the Quarterly National Household Survey, were used as the basis for estimating the overall adult population of the Republic of Ireland.

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A.3 Sample Design

. The survey was based on interviews derived from a multi-stage probability sample of private households/dwellings in the Republic of Ireland. Institutions are excluded from the sample. Only individuals aged 15 or more were interviewed.

. The first stage of the sample design involved the selection of 504 primary sampling units (district electoral divisions, wards, or groups of these).

. At the second stage the source used for selecting households, in which an interview would be attempted, was the GeoDirectory. This involved the selection of addresses only from within the primary sampling units (which were selected during the first stage as outlined above) using the GeoDirectory. This is described in more detail later in this report (see A.4.1. Second Stage).

. The third stage involved the selection of an individual for interview at the address selected in the second stage.

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Sample Stratification

County Towns Towns Towns Rural Borough 10,000+ 5,000 - 10,000 1,500 - 5,000 Under 1,500

Dublin C/B North 1

Dublin C/B South 2

Dublin - Belgard 3

Dublin - Fingal 4

Dun Laoghaire/Rathdown 5

Rest of Leinster 6 7 8 9

Cork City & County 10 11 12 13 14

Rest of Munster 15 16 17 18 19

Connaught 20 21 22 23 24

Ulster 25 26 27

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A.4 Definitions of Primary Sampling Units

. The administrative unit, on which the definitions of primary sampling areas were based, is the District Electoral Division/Ward. In constituting a stratified list of primary sampling areas, from which the sample was drawn, in some cases several DED’s/Wards were grouped to constitute single primary areas (or cluster). The object of this merging of DED’s was to reduce the homogeneity of population content of primary areas. Merged DED’s/wards were contiguous and each such group of DED’s was situated within a single registrar's district.

. The distribution of the Republic's adult population between the sample stations was estimated on the basis of the 2006 Census of Population, and this will be reviewed when data from the next census is available.

. Within each station, the primary sampling areas were listed alphabetically. A cumulative sum of the population in each station was formed, and a total of 504 sampling points selected with probability of selection proportionate to the adult population. Systematic random sampling procedures were used - a fixed sampling interval was applied to a random start, again for both time periods.

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A.4.1. First Stage

A sampling frame was designed, using 27 strata (see opposite). (i) By Region: - County Dublin - Rest of Leinster - Cork City & County - Rest of Munster - Connaught - Ulster (3 counties of the Republic).

(ii) Within these regions, by area type: - County Boroughs (Munster and Connaught) - Towns with population in excess of 10,000 - Towns with population between 5,000 and 10,000 - Towns with population between 1,500 and 5,000 - Rural Areas (less than 1,500 population).

(iii) Within Dublin County area, a further stratification: - Dublin County Borough North - Dublin County Borough South - Dublin - Belgard (County Dublin West) - Dublin - Fingal (County Dublin North) - Dun Laoghaire/Rathdown (County Dublin South).

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A.4.2 Second Stage: Selection of Addresses

. The selection of households is provided by Data Ireland a specialist supplier of list information and data services. A sample of the requested number of households per DED or WARD (with address only) is provided from the GeoDirectory, in a manner in which each household has an equal chance of selection.

. The number of households selected is equal to the number of interviews required for the primary area in question. The selection of these households is carried out using a systematic constant interval within the whole GeoDirectory comprising the area (or in the case of sample clusters the randomly selected DED or WARD from within that cluster), thus ensuring thorough geographical scattering within the primary area.

. The GeoDirectory is based on households, rather than individuals, and all households regardless of household size have an equal chance of being selected. This gives a person in a small household a higher chance of being selected, than adults living in larger households. This imbalance in the chance of being selected is corrected through a pre-weight. ( See D.2. Data Weighting for further information about weight adjustments). A.4.3. Third Stage: Selection of Individual for Interview

. When the interviewer made contact with any responsible member of the household at the randomly selected address, all individuals aged 15 or more living permanently at that address were listed. A randomised approach to selecting the individual for interview was then followed, based on date of birth.

. Because certain demographic sub-groups are more difficult to reach (i.e. men and 15-24 year olds), disproportional random sampling was employed to boost these groups. Therefore, in a proportion of randomly selected households, the male who had the next birthday in the household was interviewed in preference to females in the household, and in a proportion of randomly selected households additional interviews were conducted amongst 15-24 year olds. After selection of eligible respondent(s), the main questionnaire was administered to the randomly selected individual(s), within the randomly selected household.

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A.5 Balancing the Sample Over Time

. The sample is spread across six two-month periods. In addition, the design incorporates a balanced daily interviewing schedule, such that approximately equal numbers of interviews were carried out on each of the six working days of the week with a smaller proportion conducted on a Sunday. The following procedure was employed to meet these requirements: -

(i) Allocation within Reporting Period Within each reporting period, the 504 sampling points were systematically allocated to pairs of calendar months.

(ii) Allocation to Days of Interview Each sampling point was allocated to a pair of weekdays (or three when allocating Sundays), with the objective of achieving an even distribution of interviews by day of week. Interviewers were instructed to commence work on their assignment on a set date and were given two consecutive sets of days on which to commence their assignment (e.g. Tuesday/Wednesday, Saturday/Sunday/Monday, etc.).

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B.1 Readership Definition

. Readership is defined as “spent at least two minutes reading or looking at” any copy of the relevant publication.

. The Joint National Readership Survey is designed to generate two main classes of information about readership, Reading Frequency and Average Issue Readership (AIR) B.1.1 Readership Frequency

. The respondent was asked to look at a series of masthead cards, under the direction of the interviewer. On each card, the title of the publication appeared, along with its publication frequency, and a grid showing a reading frequency scale. (Examples of some masthead cards are given in Appendix 'H'). The respondent was asked to choose a point on the frequency scale which best corresponded to the frequency with which he or she read or looked at the publication in question.

 Respondents were asked: - "First of all, I'd like to go through this booklet with you - which contains the titles of newspapers and magazines. For each publication in turn, please tell me roughly how often you read or looked at any part of it in the past year - it doesn't matter where".

 In accordance with the Interviewer Manual, interviewers explained the meaning of: "Read or looked at for at least two minutes” - includes any part of the newspaper or magazine. "It doesn't matter where" - or who bought the publication. "Any copy" - not necessarily the most recent issue - any older copy also qualifies as readership.

Create PDF files without this message by purchasing novaPDF printer (http://www.novapdf.com) B.2 B.1.2 Average Issue Readership . The principle of measuring "readership" is to attempt to establish at each interview whether or not the person interviewed has looked at any copy of the publication in question, during a period back from the day of interview equal to the interval at which the publication appears. (Reading on the actual day of interview is not included). Thus, for each daily paper, the survey established whether or not the person interviewed looked at a copy of it "yesterday". In the case of daily newspapers published Monday to Saturday, interviews conducted on Mondays treated reading on the previous Saturday as "yesterday", in line with standard international practice. While for daily newspapers that are published Monday to Friday, i.e. Herald AM and Metro, interviews conducted on Sunday and Monday treated reading on the previous Friday or Saturday as “yesterday”. . For each Sunday, regional or weekly publication (including newspaper magazines), the survey identified whether or not the respondent had looked at a copy in the past week. For Hot Press - the only fortnightly magazine measured - the survey identified whether the respondent had looked at a copy during the past 2 weeks and, for Image - a monthly magazine, whether or not he/she had looked at a copy during the past month. Each of these reading occurrences is described as "average issue readership", which is commonly referred to simply as "readership". . In the case of daily and Sunday newspapers which also have a magazine measurement - despite the original guidelines given to respondents that ‘It doesn’t matter how much or how little you have read. Any part of the newspaper or magazine counts even if you have only read or looked at only one of the ‘separate sections or magazines that come with the newspaper’ some respondents overlook the magazine that is published by some newspapers. It was agreed, by the JNRS Management Committee, that respondents who subsequently claim (in response to later questions) to have read the newspaper magazine, but not the parent newspaper, would be included in the parent AIR figure as set out in the report. Therefore parent newspaper AIR increases by the relevant number who did not report that they had read the parent newspaper title when asked at the outset (within the relevant AIR publishing cycle). B.2 Masthead Booklets . Two sets of masthead booklets are used, each of which is divided into 4 rotations. The first booklet contains the daily, Sunday and weekly newspapers, as well as the weekly, fortnightly and monthly magazines. This masthead booklet consists of a set of 48 cards - one for each publication being measured - on which a colour title facsimile is printed, together with ancillary information on publication frequency. . The second masthead booklet contains the daily and Sunday newspaper magazines - again 4 versions of this booklet are used. Colour copies of each masthead, together with the parent newspaper name and day of publication, are shown on each masthead card.

Create PDF files without this message by purchasing novaPDF printer (http://www.novapdf.com) B.3 . Four different rotated sequences of publications in the first booklet are as follows: - 1 2 3 4 Irish Independent Irish Times Sunday Independent Sunday World Irish Examiner Irish Sun Sunday Business Post Sunday Tribune Irish Daily Mirror Irish Daily Star Irish Mail on Sunday Sunday Times Irish Daily Mail Irish Daily Mail Irish Sunday Mirror Irish Daily Star Sunday Irish Daily Star Irish Daily Mirror Irish News of the World Irish People Irish Sun Irish Examiner Irish People Irish News Of The World Irish Times Irish Independent Irish Daily Star Sunday Irish Sunday Mirror Evening Herald Metro Sunday Times Irish Mail on Sunday Herald AM Herald AM Sunday Tribune Sunday Business Post Metro Evening Herald Sunday World Sunday Independent Sunday Independent Sunday World Irish Farmers Journal Irish Farmers Journal Sunday Business Post Sunday Tribune Irish Independent Metro Irish Mail on Sunday Sunday Times Irish Examiner Herald AM Irish Sunday Mirror Irish Daily Star Sunday Irish Daily Mirror Evening Herald Irish News of the World Irish People Irish Daily Mail Irish Times Irish People Irish News Of The World Irish Daily Star Irish Sun Irish Daily Star Sunday Irish Sunday Mirror Irish Sun Irish Daily Star Sunday Times Irish Mail on Sunday Irish Times Irish Daily Mail Sunday Tribune Sunday Business Post Evening Herald Irish Daily Mirror Sunday World Sunday Independent Herald AM Irish Examiner Irish Farmers Journal Irish Farmers Journal Metro Irish Independent Hot Press Image RTE Guide Hot Press RTE Guide Hot Press Image RTE Guide Image RTE Guide Hot Press Image

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Note: Property Plus was added in May 2008, Go and Health Plus were added in July 2008 and all three titles will be reported in the 2008/2009 report.

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. Question Wording and Masthead Prompts: Respondents were asked both the frequency and recency questions in the same manner as used for the main readership section of the survey. Respondents were given a separate masthead booklet containing the colour masthead title for the newspaper magazine publications. Each card also showed the name of the parent newspaper and the publishing day of week (an example of the Masthead is included in Appendix ‘H’). As with the main readership section (covering daily, Sunday and weekly newspapers and magazines) four separate rotations of the titles was used.

. Questionnaire Positioning: The questions relating to newspaper magazine readership were inserted after the ‘main’ readership section (covering daily, Sunday and weekly newspapers, consumer magazines and regional weekly newspapers). All respondents were asked about their readership of newspaper magazines irrespective of their daily and Sunday newspaper readership behaviour. B.4 Regional Newspapers

. A slightly different procedure is adopted for the measurement of regional paid-for weekly newspapers. With some 50+ titles to cater for, a map showing the location of each title is presented to respondents to aid recall. Although readership of individual regional papers is collected, the survey is not designed to produce an average issue readership figure for each individual regional paper. Rather, composite 'Any Mediaforce/RNAI’ newspaper readership figures are published in this report. (Appendix ‘I’ for Mediaforce/RNAI Titles and Map).

. An additional figure for ‘Any Mediaforce/RNAI’ newspaper readership, which excludes Dublin and Cork cities, is shown in the tables. This is based on the total adult population excluding those living in these two cities.

. Under agreement with the JNRS Management Committee, Mediaforce, acting on behalf of RNAI and other regional newspapers, also have access to detailed sampling information as input for modelling analysis in respect of its individual titles.

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Appendix 'C' - Fieldwork And Response Rates

C.1 Timing

. The data in both reports is based on interviews carried out between January to December 2008. C.2 Interviewing

. Interviewing was conducted by fully trained and experienced members of the Lansdowne Market Research fieldforce.

. All interviewers who worked on the survey attended a full-day personal briefing, when all aspects of the field/sample design, and the questionnaire were fully explained.

. During the course of the survey, interviewing standards were maintained through detailed checking of each completed assignment, through personal supervision of interviewers in field, and through a mail authenticity check with 15% of respondents on each interviewer's assignment.

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C.3 Response Rate

. The response rate for the January to December 2008 and July 2007 to June 2008 survey is shown below: 2007/2008 JNRS Report 2008 JNRS Report Total Addresses Issued 9,637 9,666 Less: Address not located/Premises empty or (317) (353) demolished or vacant Total Addresses Located 9320 9,313 No reply received to any call (987) (1,039) Attempted first interviews at selected addresses 8,333 8,274 Additional attempted interviews at selected addresses (634) (809) Total attempted interviews at selected addresses 8,967 9,083 Less: Known to be away temporarily (342) (400) Refused (1,848) (1911) Interview not possible (language barrier/ill health) (87) (140) Successful first interview at selected addresses 6,690 69% 6,632 69% Additional interviews 436 441 Total number of interviews achieved 7,126 7,073 Less: People who have lived in Ireland for less than 1 (97) (71) year Total number of interviews for analysis 7,029 7,002

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. No reply received to any call means that the interviewer was unable to obtain a response to at least four separate calls, made at different times of day, on different days.

. Known to be away temporarily means that the interviewer found that the person to be interviewed would be away from home for the whole of the interviewing period in that area.

. Refused includes all refusals both by and on behalf of the person to be interviewed.

. Interview not possible means that the person to be interviewed was incapable of giving a satisfactory interview because of sickness, infirmity, deafness or other such incapacity.

. Additional attempted interviews at selected addresses are those addresses where the interview is instructed to attempt an additional interview with a 15-24 year old in the household.

. Additional interviews is where the interviewer successfully completed an additional interview in the selected household with a 15-24 year old.

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D.1 Appendix 'D' - Processing Of The Data

D.1 Data Preparation

. Editing, coding and preparation of the data was handled by Lansdowne Market Research Ltd. The analyses of the data and the tabulation formats were designed by Lansdowne Market Research Ltd and undertaken by Lansdowne's in-house data analysis unit. D.2 Data Weighting

. Stage 1: For the reasons outlined in A.4.2 Second Stage:Selection of Addresses it is necessary to apply a pre-weight to the data before any other weighting procedures are applied. As every household, regardless of size has an equal chance of being selected; the GeoDirectory sampling method over-represents smaller households and under-represents larger households. The pre-weight corrects this imbalance in the survey and restores the sample to be fully representative of the household size structure amongst the adult population at large. This is calculated by reference to the average adult household size (currently 2.2 persons) based on estimates from Census 2006. The actual pre-weights that were used are outlined in the table below.

Size Of Household Pre-Weight Applied

1 person household 0.5

2 person household 1.0

3 person household 1.5

4 person household 2.0

5+ person household 3.0

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D.2 Stage 2: Interviews were subjected to a weighting procedure for each of the following regions: - • Dublin • Greater Dublin • Rest of Leinster • Cork City & Council • Munster • Urban • Connaught/Ulster • Rural

Stage 3: Further parameters were implemented for sex and for seven age groupings within each of the regions: - • 15-18 • 45-54 • 19-24 • 55-64 • 25-34 • 65 and over • 35-44

. This matrix was then compared with the known universe data (derived from Central Statistics Office projections on population composition from the 2006 Census of Population, and the Quarterly National Household Survey). Social class was set as a further control on the basis of agreed industry proportions (as described in the section ‘Population Estimates’ in the introduction of this report).

. Further weights were employed to ensure that the population projection for employed people and those living in Greater Dublin (A map of the area is shown in Appendix “E”) and Cork City and County matched Central Statistics Office information.

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Appendix “E” – Greater Dublin Map

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Appendix “F” – Social Class Definitions

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Guide to Grade "A" Households

Upper Middle Class Grade "A" (cont'd) Grade "A" (cont'd)

Accountant (chartered) - Own practice or County Planning Officer (Principal/Senior People living in comfort on Investments or Partner/Principal in practice with 12+ Official; Local Government) Private Income employees People (retired) where H/H would have been Actor Dentist - Own practice or Partner/Principal in Grade "A" before retirement Advertising Executive - Director/Partner/ practice Physician Principal in Agency with 12+ employees Doctor - Own practice or Partner/Principal in Physicist Architect - Own practice or Partner/Principal in practice Pilot (Commercial Airline) practice with 12+ employees Professor - University Auctioneer - Own business or Director/ Editor - National Newspaper or Magazine Public Relations Executive - Director/ Partner/Principal in business with 12+ Engineer - Senior (qualified with University Principal/Partner in Agency with 12+ employees degree) - own practice or Partner/ Principal in employees practice with 12+ employees Bank Manager (Large branch with 12+ Research - Director/Principal in Agency with 12+ employees) Fire Officer (Chief) employees Barrister - Own practice or Partner/Principal in practice with 12+ employees Garda (Chief Superintendent) Scientist - Senior Industrial Botanist General - Lieutenant or Major – Army Solicitor - own practice or Partner/Principal in Business Proprietor (with 12+ employees) Government Member (T.D) practice with 12+ employees Buyer (Senior) in leading Wholesale/Retail Specialist - Medical profession establishment Headmaster/mistress - large secondary school Stockbroker Surgeon Captain - Irish Naval Service/Large merchant Insurance underwriter Surveyor (Chartered) - own practice or vessel Partner/Principal in practice with 12+ Church Dignitaries (Bishop and above) any Journalist (Senior) - own column in National employees denomination Newspaper/Magazine Civil Servant (Secretary/Assistant Secretary) Town Clerk (City Manager, other Senior Colonel - Army Librarian - qualified, in charge of large library Principal Officer; Local Government) Commander - Irish Naval Service Lieutenant Colonel - Army/Air Corps Treasurer (Senior Principal Officer; Local Company Director (in firm with 12+ employees) Government) Company Secretary (in firm with 12+ employees) Manager of large Factory/Business/Hotel/ Veterinary Surgeon - own practice or Computer Consultant (in firm with 12+ Department etc. responsible for 12+ employees Partner/Principal in practice employees) Matron of large Teaching Hospital

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Guide to Grade "B" Households Guide to Grade "C1" Households

Middle Class Grade "B" (cont'd) Lower Middle Class

Accountant - Qualified; no practice; employed as Librarian - Senior, Qualified; in charge of small Bank Clerk Executive branch library Buyer (except Senior Buyer) Architect - Qualified; no practice; employed as Lieutenant, First - Army Executive Lieutenant - Commander - Irish Naval Service Civil Servant - (H.E.O./Junior Executive Local Government Officer - Senior Officer/Staff Officer/Clerical Officer/Clerical Bank Manager (small branch office - up to 12 Assistant) employees) Manager of Factory/Business/Hotel/ Department Clerical Employees - supervisory grades; non- Business Proprietor (with 3-12 employees) responsible for 6-12 persons manual workers Matron - Non-Teaching Hospital Clerk (Articled) Captain - Army/Air Corps Clerk (Despatch) Civil Servant (Principal Officer/Assistant Parish Priest (or equivalent in any denomination) Clerk (Receptionist) Principal Officer) People, with smaller private incomes than Grade Clerk (Typist) Commandant - Army/Air Corps "A" living less luxuriously Clerk (National/Local Government) Computer Consultant (with 3 – 12 Employees) People (retired); H/H before retirement would Clerk (Insurance) have been Grade "B" Commercial Traveller/Company Representative Engineer (Qualified - University degree) - no Pharmacists - Qualified (University degree); own Curate (or equivalent in any denomination) practice; employed as Executive; not Grade "A" business with 3-12 employees Ensign - Irish Naval Service Professional people - not yet established; qualified Draughtsman less than 3 years Driving Instructor Fire Officer (Assistant Chief) Sales Manager(Area) responsible for 6-12 persons Entertainer (Actor/Musician etc. - main Garda - Superintendent/Inspector Sister/Tutor in large hospital occupation but not well known or established) Solicitor - Qualified; no practice; employed as Headmaster/mistress in primary or Secondary Executive, not Grade "A" Garda Sergeant smaller school Surveyor - Qualified; no practice; employed as Executive, not Grade "A" Insurance Agent - door to door Insurance Company Manager (small branch office - up to 12 employees) Teacher - Senior Secondary; in charge of Laboratory Assistant Department Leading Seaman - Irish Naval Service Journalist - not senior enough for Grade "A" Technician - with degrees in Electronics/ Lecturer - Junior, University Computers/Aircraft/Chemicals/Nuclear Energy Library Assistant - not fully qualified Librarian Lecturer - University or Technical College Lieutenant - School/Cadet - Army Lieutenant - Sub - Irish Naval Service

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Guide to Grade "C2" Households

Grade "C1" (cont'd) Skilled Working Class Grade "C2" cont'd)

Machine (Office) Operator (Punch Card, AA Patrolman Foreman Calculating, Accounting only) Ambulance Driver Furnace Man Manager of Factory/Business/Hotel/Office/ Department - responsible for 1-5 persons Baker Ganger Midwife Barber Garda - ordinary Barman - Head - in charge of others Gardener/Groundsman - Head - in charge of other Nun - any denomination; but not those with Blacksmith employees special responsibilities Brewer Glazier Nurse - Student, Staff, Sister - all State Registered Bricklayer Grinder Butcher Guard - Goods and Passenger People (retired) who before retirement would have been Grade "C1"; who have pensions rather Cabinet Maker Hewer than State or very modest private means Carpenter Housekeeper - in charge of others Petty Officer - Irish Naval Service Charge - Hand Joiner Physiotherapist Chef Proprietor - Shop or Business - with 1-2 paid Coach Builder Knitter - skilled in Hosiery/knitted goods employees Cobbler (Shoemaker) Compositor Linesman (ESB) Radiographer Coppersmith Linotype Operator Receptionist Corporal - Army Machine Man Secretary Dental Mechanic/Technician Maltster Sergeant - Army Driver - Bus Manager - small shop; does most of work; not in Student in any third level institution Driver - Long Distance Heavy Lorry charge of anyone Driver and Shunter (Engine) Mason Teacher - Primary, Secondary, Vocational - Driver - Taxi, Who owns his own taxi Millwright without special responsibilities Dressmaker Miner Technician/Engineer - (no degree but Motor Mechanic Technical/Professional qualification) Electrician Moulder Telegraphist Electrotyper Telephonist Engraver (Process) Nylon (skilled in production) Telex Operator Excavator (Crane Driver) Overlooker Typist Filler Overseer (mainly manual work) Warrant Officer - Irish Naval Service Finisher - Paper and Board Manufacturer Panel Beater Fireman - not leading Painter Fitter - Electrical Pastry Cook Fitter - Mechanical

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Guide to Grade "D" Households

Grade "C2" (cont'd) Other Working Class

People (retired) who before retirement would have Apprentices (those apprenticed to skilled trade) Labourer been Grade "C2"; very modest private means; Assembler Laundry Worker small pensions other than state Attendant in hospital Lorry Driver (Local) Plasterer Plater Barman (no special training/responsibilities) Machinist (Tailoring) Plumber Blender Mate (to those of "C2" occupation category) Prison Officer Boilerman Meter Reader Proprietor - small shop; no paid employees Bottler Milkman Putter Breadman Opener Riveter Carder Oven-man

Seaman - Able - Irish Naval Service Caretaker Security Officer (e.g. Securicor etc.) Chimney Sweep Park-keeper Self-employed - Skilled; no paid employees - Cleaner People (retired) who before retirement would have unskilled; 1-4 employees Comber been Grade "D"; have small pensions other Setter Conductor (Bus) than State; very modest private means Shipwright Cook Porter - Railway/Hospital Shop Assistant - Head - in charge of others Postman Signalman Docker (Dock Worker) Presser Sorter - Post Office Domestic Servant Processor Smelter Dough Mixer Private or equivalent - Army Sprayer Doubler Stereotyper Drawer Roundsman Stevedore Dustbin man/refuse collector Dyer Seaman - Ordinary - Irish Naval Service Tailor - Cutter and fitter Shop Assistant - no special training/ Telephone installer Fisherman responsibilities Toolmaker Forestry Worker Spinner Turner Storeman/Storekeeper - no special training/ Typesetter Gardener/Groundsman (not in charge of others) responsibilities Gardener (Market) - no employees Upholsterer Taxi Driver (who does not own cab) Housekeeper (Not in charge of others) Textile Printer Vehicle Builder Ticket Collector Waiter - Head - in charge of others Tractor Driver Weaver Twister Welder

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Guide to Grade "E" Households Grade "F"

Grade "D" (cont'd) Lowest Level of Subsistence Guide to Grade "F50+" Households

Underground worker - unskilled Casual/Part-time or lowest grade workers Large Farmers

Van Driver/Van Salesman Pensioner - Old age, disability, Widows Pension - Farmers or Farm Managers of holdings of 50 who are dependent on State Aid or Pensions acres or more Waitress/Waiter (unless Head Waiter) only, with no other source of income Warehouseman Watchman People who are unable to take their place in the Window Cleaner higher grades owing to periods of Woolsorter sickness/unemployment or lack of opportunity Workers in general who are unskilled or semi- and are dependent on Social Security or whose Guide to Grade "F50-" Households

skilled private means are so modest as to be no more than basic Society Security payments Small Farmers

Respondents will only be graded "E" if the Head Farmers or Farm Managers with holdings of less of the Household is "E" and no other member than 50 acres of family is the Chief Wage Earner Farm Workers/Labourers

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Appendix “G” – List Of Primary Sampling Points

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41107900 JNRS 2008 – 504 Sampling Points

WAVE R CODE1 CODE2 Cluster no REGION COUNTY AREA DEDS_WARDS 4 4 01 004 0007 DUBLIN C/B NORTH DUBLIN BALLYBOUGH A 4 4 01 010 0021 DUBLIN C/B NORTH DUBLIN BEAUMONT C 4 3 01 016 0036 DUBLIN C/B NORTH DUBLIN CLONTARF EAST B 4 3 01 022 0052 DUBLIN C/B NORTH DUBLIN FINGLAS SOUTH A 4 2 01 028 0065 DUBLIN C/B NORTH DUBLIN INNS QUAY B 4 2 01 034 0083 DUBLIN C/B NORTH DUBLIN RAHENY Foxfield. 5 2 01 005 0009 DUBLIN C/B NORTH DUBLIN BALLYGALL A 5 1 01 011 0024 DUBLIN C/B NORTH DUBLIN BEAUMONT F 5 1 01 017 0038 DUBLIN C/B NORTH DUBLIN CLONTARF EAST D 5 4 01 023 0055 DUBLIN C/B NORTH DUBLIN FINGLAS SOUTH D 5 4 01 029 0068 DUBLIN C/B NORTH DUBLIN KILMORE B 5 3 01 035 0085 DUBLIN C/B NORTH DUBLIN RAHENY St. Assam. 6 3 01 006 0012 DUBLIN C/B NORTH DUBLIN BALLYGALL D 6 2 01 012 0027 DUBLIN C/B NORTH DUBLIN BOTANIC C 6 2 01 018 0041 DUBLIN C/B NORTH DUBLIN CLONTARF WEST B 6 1 01 024 0057 DUBLIN C/B NORTH DUBLIN GRANGE A 6 1 01 030 0071 DUBLIN C/B NORTH DUBLIN MOUNTJOY A 6 4 01 036 0087 DUBLIN C/B NORTH DUBLIN WHITEHALL A 1 1 01 001 0002 DUBLIN C/B NORTH DUBLIN ARRAN QUAY C & D 1 4 01 007 0014 DUBLIN C/B NORTH DUBLIN BALLYMUN B 1 4 01 013 0029 DUBLIN C/B NORTH DUBLIN CABRA EAST B 1 3 01 019 0045 DUBLIN C/B NORTH DUBLIN DRUMCONDRA SOUTH A 1 3 01 025 0059 DUBLIN C/B NORTH DUBLIN GRANGE C 1 2 01 031 0075 DUBLIN C/B NORTH DUBLIN NORTH DOCK B 1 2 01 037 0090 DUBLIN C/B NORTH DUBLIN WHITEHALL D 2 2 01 002 0003 DUBLIN C/B NORTH DUBLIN ARRAN QUAY E 2 1 01 008 0016 DUBLIN C/B NORTH DUBLIN BALLYMUN D 2 1 01 014 0032 DUBLIN C/B NORTH DUBLIN CABRA WEST B 2 4 01 020 0047 DUBLIN C/B NORTH DUBLIN DRUMCONDRA SOUTH C 2 4 01 026 0062 DUBLIN C/B NORTH DUBLIN HARMONSTOWN A 2 3 01 032 0077 DUBLIN C/B NORTH DUBLIN PHOENIX PARK 3 3 01 003 0004 DUBLIN C/B NORTH DUBLIN ASHTOWN A 3 3 01 009 0019 DUBLIN C/B NORTH DUBLIN BEAUMONT A 3 2 01 015 0034 DUBLIN C/B NORTH DUBLIN CABRA WEST D 3 2 01 021 0050 DUBLIN C/B NORTH DUBLIN FINGLAS NORTH B 3 1 01 027 0064 DUBLIN C/B NORTH DUBLIN INNS QUAY A 3 1 01 033 0081 DUBLIN C/B NORTH DUBLIN PRIORSWOOD D 4 1 01 040 0096 DUBLIN C/B SOUTH DUBLIN CRUMLIN C 4 1 01 046 0112 DUBLIN C/B SOUTH DUBLIN MANSION HOUSE A & B 4 4 01 052 0124 DUBLIN C/B SOUTH DUBLIN PEMBROKE WEST C 4 4 01 058 0136 DUBLIN C/B SOUTH DUBLIN ROYAL EXCHANGE A & B 5 3 01 041 0098 DUBLIN C/B SOUTH DUBLIN CRUMLIN E 5 2 01 047 0113 DUBLIN C/B SOUTH DUBLIN MERCHANT'S QUAY A & B

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41107900 JNRS 2008 – 504 Sampling Points

WAVE R CODE1 CODE2 Cluster no REGION COUNTY AREA DEDS_WARDS 5 2 01 053 0126 DUBLIN C/B SOUTH DUBLIN RATHMINES EAST A 5 1 01 059 0138 DUBLIN C/B SOUTH DUBLIN SOUTH DOCK 6 4 01 042 0101 DUBLIN C/B SOUTH DUBLIN DRUMFINN 6 3 01 048 0116 DUBLIN C/B SOUTH DUBLIN MERCHANT'S QUAY E & F 6 3 01 054 0128 DUBLIN C/B SOUTH DUBLIN RATHMINES EAST C 6 2 01 060 0140 DUBLIN C/B SOUTH DUBLIN TERENURE B 1 1 01 043 0104 DUBLIN C/B SOUTH DUBLIN KILMAINHAM A & B 1 1 01 049 0117 DUBLIN C/B SOUTH DUBLIN PEMBROKE EAST A 1 4 01 055 0128 DUBLIN C/B SOUTH DUBLIN RATHMINES EAST C 1 4 01 061 0139 DUBLIN C/B SOUTH DUBLIN TERENURE A 2 3 01 038 0091 DUBLIN C/B SOUTH DUBLIN CHAPELIZOD 2 2 01 044 0106 DUBLIN C/B SOUTH DUBLIN KIMMAGE A 2 2 01 050 0119 DUBLIN C/B SOUTH DUBLIN PEMBROKE EAST C 2 1 01 056 0130 DUBLIN C/B SOUTH DUBLIN RATHMINES WEST A 2 1 01 062 0142 DUBLIN C/B SOUTH DUBLIN USHERS A & B 3 4 01 039 0093 DUBLIN C/B SOUTH DUBLIN CHERRY ORCHARD C 3 4 01 045 0108 DUBLIN C/B SOUTH DUBLIN KIMMAGE C 3 3 01 051 0121 DUBLIN C/B SOUTH DUBLIN PEMBROKE EAST E 3 3 01 057 0132 DUBLIN C/B SOUTH DUBLIN RATHMINES WEST C 3 2 01 063 0146 DUBLIN C/B SOUTH DUBLIN USHERS F 4 3 01 064 0152 DUBLIN - BELGARD DUBLIN Bohernabreena & Ballinascorney Bohernabreena & Ballinascorney 4 3 01 070 0160 DUBLIN - BELGARD DUBLIN CLONDALKIN Village 4 2 01 076 0165 DUBLIN - BELGARD DUBLIN LUCAN Esker 4 2 01 082 0175 DUBLIN - BELGARD DUBLIN RATHFARNHAM St Enda's 4 1 01 088 0186 DUBLIN - BELGARD DUBLIN TALLAGHT Kingswood 4 1 01 094 0198 DUBLIN - BELGARD DUBLIN TERENURE Greentrees 5 1 01 065 0154 DUBLIN - BELGARD DUBLIN CLONDALKIN Ballymount 5 4 01 071 0161 DUBLIN - BELGARD DUBLIN EDMONSTOWN 5 4 01 077 0166 DUBLIN - BELGARD DUBLIN LUCAN Heights 5 3 01 083 0177 DUBLIN - BELGARD DUBLIN SAGGART 5 3 01 089 0188 DUBLIN - BELGARD DUBLIN TALLAGHT Oldbawn 6 2 01 066 0156 DUBLIN - BELGARD DUBLIN CLONDALKIN Dunawley 6 1 01 072 0162 DUBLIN - BELGARD DUBLIN FIRHOUSE Ballycullen 6 1 01 078 0167 DUBLIN - BELGARD DUBLIN LUCAN St Helen's 6 4 01 084 0180 DUBLIN - BELGARD DUBLIN TALLAGHT Fettercairn 6 4 01 090 0189 DUBLIN - BELGARD DUBLIN TALLAGHT Springfield 1 3 01 067 0157 DUBLIN - BELGARD DUBLIN CLONDALKIN Monastery 1 3 01 073 0164 DUBLIN - BELGARD DUBLIN FIRHOUSE Village 1 2 01 079 0170 DUBLIN - BELGARD DUBLIN PALMERSTOWN West 1 2 01 085 0183 DUBLIN - BELGARD DUBLIN TALLAGHT Killinarden 1 1 01 091 0193 DUBLIN - BELGARD DUBLIN TEMPLEOGUE Limekiln 2 4 01 068 0157 DUBLIN - BELGARD DUBLIN CLONDALKIN Monastery 2 4 01 074 0165 DUBLIN - BELGARD DUBLIN LUCAN Esker

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41107900 JNRS 2008 – 504 Sampling Points

WAVE R CODE1 CODE2 Cluster no REGION COUNTY AREA DEDS_WARDS 2 3 01 080 0172 DUBLIN - BELGARD DUBLIN RATHFARNHAM Ballyroan 2 3 01 086 0185 DUBLIN - BELGARD DUBLIN TALLAGHT Kiltipper 2 2 01 092 0196 DUBLIN - BELGARD DUBLIN TEMPLEOGUE Village 3 2 01 069 0159 DUBLIN - BELGARD DUBLIN CLONDALKIN Rowlagh 3 1 01 075 0165 DUBLIN - BELGARD DUBLIN LUCAN Esker 3 1 01 081 0174 DUBLIN - BELGARD DUBLIN RATHFARNHAM Hermitage 3 4 01 087 0186 DUBLIN - BELGARD DUBLIN TALLAGHT Kingswood 3 4 01 093 0199 DUBLIN - BELGARD DUBLIN TERENURE St James 4 4 01 100 0207 DUBLIN - FINGAL DUBLIN BLANCHARDSTOWN Coolmine. 4 4 01 106 0213 DUBLIN - FINGAL DUBLIN CASTLEKNOCK Park. 4 3 01 112 0222 DUBLIN - FINGAL DUBLIN PORTMARNOCK North. 4 3 01 118 0229 DUBLIN - FINGAL DUBLIN SWORDS Lissenhall. 5 2 01 095 0202 DUBLIN - FINGAL DUBLIN BALBRIGGAN Urban. 5 2 01 101 0207 DUBLIN - FINGAL DUBLIN BLANCHARDSTOWN Coolmine. 5 1 01 107 0215 DUBLIN - FINGAL DUBLIN Dubber, The Ward, Kilsallaghan. Dubber, The Ward, Kilsallaghan. 5 1 01 113 0224 DUBLIN - FINGAL DUBLIN RUSH 5 4 01 119 0231 DUBLIN - FINGAL DUBLIN SWORDS Village. 6 3 01 096 0203 DUBLIN - FINGAL DUBLIN BALDOYLE 6 3 01 102 0208 DUBLIN - FINGAL DUBLIN BLANCHARDSTOWN Corduff. 6 2 01 108 0217 DUBLIN - FINGAL DUBLIN HOWTH 6 2 01 114 0225 DUBLIN - FINGAL DUBLIN SKERRIES 1 1 01 097 0204 DUBLIN - FINGAL DUBLIN Ballyboghil, Balscadden, Clonmethan, Garristown, Hollywood. Ballyboghil, Balscadden, Clonmethan, Garristown, Hollywood. 1 4 01 103 0208 DUBLIN - FINGAL DUBLIN BLANCHARDSTOWN Corduff. 1 4 01 109 0215 DUBLIN - FINGAL DUBLIN Dubber, The Ward, Kilsallaghan. Dubber, The Ward, Kilsallaghan. 1 3 01 115 0224 DUBLIN - FINGAL DUBLIN RUSH 1 3 01 121 0230 DUBLIN - FINGAL DUBLIN SWORDS Seatown. 2 2 01 098 0205 DUBLIN - FINGAL DUBLIN BLANCHARDSTOWN Abbotstown. 2 1 01 104 0209 DUBLIN - FINGAL DUBLIN BLANCHARDSTOWN Delwood & Lucan North. 2 1 01 110 0217 DUBLIN - FINGAL DUBLIN HOWTH 2 4 01 116 0225 DUBLIN - FINGAL DUBLIN SKERRIES 3 3 01 099 0206 DUBLIN - FINGAL DUBLIN BLANCHARDSTOWN Blakestown. 3 3 01 105 0212 DUBLIN - FINGAL DUBLIN CASTLEKNOCK Knockmaroon. 3 2 01 111 0219 DUBLIN - FINGAL DUBLIN LUSK 3 2 01 117 0226 DUBLIN - FINGAL DUBLIN SUTTON 4 2 01 124 0244 DUNLAOIRE RATHDOWN DUBLIN BLACKROCK Newpark. 4 2 01 130 0262 DUNLAOIRE RATHDOWN DUBLIN DALKEY Coliemore. 4 1 01 136 0281 DUNLAOIRE RATHDOWN DUBLIN FOXROCK Beechpark. 4 1 01 142 0289 DUNLAOIRE RATHDOWN DUBLIN SHANKILL Shanganagh. 5 4 01 125 0247 DUNLAOIRE RATHDOWN DUBLIN BLACKROCK Templehill. 5 3 01 131 0265 DUNLAOIRE RATHDOWN DUBLIN DUNDRUM Balally. 5 3 01 137 0283 DUNLAOIRE RATHDOWN DUBLIN FOXROCK Deans Grange & Torquay. 5 2 01 143 0292 DUNLAOIRE RATHDOWN DUBLIN STILLORGAN Leopardstown. 6 1 01 120 0234 DUNLAOIRE RATHDOWN DUBLIN BALLINTEER Marley.

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41107900 JNRS 2008 – 504 Sampling Points

WAVE R CODE1 CODE2 Cluster no REGION COUNTY AREA DEDS_WARDS 6 1 01 126 0250 DUNLAOIRE RATHDOWN DUBLIN CABINTEELY Kilgobbet & Loughlinstown. 6 4 01 132 0267 DUNLAOIRE RATHDOWN DUBLIN DUNDRUM Sandyford. 6 4 01 138 0284 DUNLAOIRE RATHDOWN DUBLIN Glencullen & Tibradden. Glencullen & Tibradden. 6 3 01 144 0295 DUNLAOIRE RATHDOWN DUBLIN STILLORGAN Priory. 1 2 01 127 0247 DUNLAOIRE RATHDOWN DUBLIN BLACKROCK Templehill. 1 2 01 133 0265 DUNLAOIRE RATHDOWN DUBLIN DUNDRUM Balally. 1 1 01 139 0283 DUNLAOIRE RATHDOWN DUBLIN FOXROCK Deans Grange & Torquay. 1 1 01 145 0293 DUNLAOIRE RATHDOWN DUBLIN STILLORGAN Merville. 2 4 01 122 0232 DUNLAOIRE RATHDOWN DUBLIN BALLINTEER Broadford. 2 3 01 128 0250 DUNLAOIRE RATHDOWN DUBLIN CABINTEELY Kilgobbet & Loughlinstown. 2 3 01 134 0267 DUNLAOIRE RATHDOWN DUBLIN DUNDRUM Sandyford. 2 2 01 140 0284 DUNLAOIRE RATHDOWN DUBLIN Glencullen & Tibradden. Glencullen & Tibradden. 3 1 01 123 0236 DUNLAOIRE RATHDOWN DUBLIN BALLINTEER Meadowmount. 3 1 01 129 0251 DUNLAOIRE RATHDOWN DUBLIN CABINTEELY Pottery. 3 4 01 135 0270 DUNLAOIRE RATHDOWN DUBLIN DUN LAOGHAIRE East Central. 3 4 01 141 0285 DUNLAOIRE RATHDOWN DUBLIN KILLINEY North. 4 4 12 148 0297 LEINSTER URBAN (1) KILDARE NAAS Naas Urban. 4 4 12 154 0301 LEINSTER URBAN (1) KILKENNY KILKENNY ENVIRONS Kilkenny Rural(pt). 4 3 12 160 0303 LEINSTER URBAN (1) LOUTH DUNDALK Dundalk Urban, Castletown(pt), Dundalk Rural (pt), Haggardstown. 4 3 12 166 0306 LEINSTER URBAN (1) WICKLOW BRAY Bray, Rathmichael, Kilmacanoge(pt). 5 2 12 149 0298 LEINSTER URBAN (1) KILDARE LEIXLIP Leixlip. 5 1 12 155 0302 LEINSTER URBAN (1) LOUTH DROGHEDA Fair Gate, St. Laurence Gate, West Gate, St.Marys (pt), St.Peters(pt) 5 1 12 161 0303 LEINSTER URBAN (1) LOUTH DUNDALK Dundalk Urban, Castletown(pt), Dundalk Rural (pt), Haggardstown. 5 4 12 167 0306 LEINSTER URBAN (1) WICKLOW BRAY Bray, Rathmichael, Kilmacanoge(pt). 6 3 12 150 0299 LEINSTER URBAN (1) KILDARE CELBRIDGE Celbridge. 6 2 12 156 0302 LEINSTER URBAN (1) LOUTH DROGHEDA Fair Gate, St. Laurence Gate, West Gate, St.Marys (pt), St.Peters(pt) 6 2 12 162 0304 LEINSTER URBAN (1) MEATH NAVAN ENVIRONS Navan Rural(pt). 6 1 12 168 0306 LEINSTER URBAN (1) WICKLOW BRAY Bray, Rathmichael, Kilmacanoge(pt). 1 4 12 151 0298 LEINSTER URBAN (1) KILDARE LEIXLIP Leixlip. 1 4 12 157 0301 LEINSTER URBAN (1) LOUTH DROGHEDA Fair Gate, St. Laurence Gate, West Gate, St.Marys (pt), St.Peters(pt) 1 3 12 163 0303 LEINSTER URBAN (1) MEATH NAVAN ENVIRONS Navan Rural(pt). 2 2 12 146 0296 LEINSTER URBAN (1) CARLOW CARLOW Carlow Urban, Carlow Rural(pt), Graigue Urban. 2 1 12 152 0299 LEINSTER URBAN (1) KILDARE CELBRIDGE Celbridge. 2 1 12 158 0301 LEINSTER URBAN (1) LOUTH DROGHEDA Fair Gate, St. Laurence Gate, West Gate, St.Marys (pt), St.Peters(pt) 2 4 12 164 0303 LEINSTER URBAN (1) MEATH NAVAN ENVIRONS Navan Rural(pt). 3 3 12 147 0296 LEINSTER URBAN (1) CARLOW CARLOW Carlow Urban, Carlow Rural(pt), Graigue Urban. 3 3 12 153 0299 LEINSTER URBAN (1) KILDARE CELBRIDGE Celbridge. 3 2 12 159 0302 LEINSTER URBAN (1) LOUTH DUNDALK Dundalk Urban, Castletown(pt), Dundalk Rural (pt), Haggardstown. 3 2 12 165 0304 LEINSTER URBAN (1) WICKLOW BRAY Bray, Rathmichael, Kilmacanoge(pt). 4 2 13 172 0309 LEINSTER URBAN (2) KILDARE NEWBRIDGE Newbridge Urban. 4 2 13 178 0316 LEINSTER URBAN (2) LOUTH DUNDALK ENVIRONS Dundalk Rural(pt), Haggardstown(pt). 4 1 13 184 0322 LEINSTER URBAN (2) WESTMEATH MULLINGAR ENVIRONS Mullingar Rural. 4 1 13 190 0328 LEINSTER URBAN (2) WICKLOW WICKLOW Wicklow Urban.

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41107900 JNRS 2008 – 504 Sampling Points

WAVE R CODE1 CODE2 Cluster no REGION COUNTY AREA DEDS_WARDS 5 4 13 173 0310 LEINSTER URBAN (2) KILDARE KILDARE Kildare Town. 5 3 13 179 0317 LEINSTER URBAN (2) MEATH DUNBOYNE Dunboyne Urban. 5 3 13 185 0323 LEINSTER URBAN (2) WESTMEATH ATHLONE ENVIRONS Athlone East Rural. 5 2 13 191 0329 LEINSTER URBAN (2) WICKLOW NEWTOWNMOUNT-KENNEDY Newcastle Upper & Lower Urban. 6 1 13 174 0311 LEINSTER URBAN (2) KILDARE ATHY Athy East Urban, Athy West Urban, Athy Rural (part). 6 4 13 180 0318 LEINSTER URBAN (2) MEATH ASHBOURNE Donaghmore Urban. 6 4 13 186 0324 LEINSTER URBAN (2) WEXFORD WEXFORD Wexford No.1, 2 & 3 Urban, Wexford Rural(pt). 1 3 13 169 0305 LEINSTER URBAN (2) KILDARE MAYNOOTH Maynooth. 1 2 13 175 0311 LEINSTER URBAN (2) LAOIGHIS PORTLAOIGHISE ENVIRONS Portlaoighise Rural. 1 2 13 181 0317 LEINSTER URBAN (2) WESTMEATH ATHLONE Athlone East Urban, Athlone West Urban. 1 1 13 187 0323 LEINSTER URBAN (2) WICKLOW ARKLOW Arklow No.1 & 2 Urban. 2 4 13 170 0306 LEINSTER URBAN (2) KILDARE NEWBRIDGE ENVIRONS Morristownbiller. 2 3 13 176 0312 LEINSTER URBAN (2) LONGFORD LONGFORD Longford No.1 Urban, Longford No.2 Urban, Longford Rural(pt). 2 3 13 182 0318 LEINSTER URBAN (2) WESTMEATH MULLINGAR ENVIRONS Mullingar Rural. 2 2 13 188 0324 LEINSTER URBAN (2) WICKLOW WICKLOW Wicklow Urban. 3 1 13 171 0307 LEINSTER URBAN (2) KILDARE NEWBRIDGE Newbridge Urban. 3 1 13 177 0313 LEINSTER URBAN (2) MEATH DUNBOYNE Dunboyne Urban. 3 4 13 183 0319 LEINSTER URBAN (2) WESTMEATH ATHLONE ENVIRONS Athlone East Rural. 3 4 13 189 0325 LEINSTER URBAN (2) WICKLOW GREYSTONES Greystones, Delgany. 4 4 14 196 0342 LEINSTER URBAN (3) MEATH NAVAN Navan Urban, Navan Rural(pt). 5 2 14 197 0346 LEINSTER URBAN (3) OFFALY EDENDERRY Edenderry Urban. 6 3 14 192 0332 LEINSTER URBAN (3) CARLOW TULLOW Tullow Urban. 6 3 14 198 0348 LEINSTER URBAN (3) OFFALY CLARA Clara Urban. 1 1 14 193 0332 LEINSTER URBAN (3) KILDARE KILCULLEN Kilcullen. 1 4 14 199 0344 LEINSTER URBAN (3) MEATH RATOATH Ratoath Urban. 1 4 14 205 0358 LEINSTER URBAN (3) WEXFORD GOREY Gorey Urban. 2 2 14 194 0334 LEINSTER URBAN (3) KILDARE KILCOCK Kilcock Urban. 2 1 14 200 0346 LEINSTER URBAN (3) MEATH KELLS Kells Urban, Kells Rural(pt). 2 1 14 206 0360 LEINSTER URBAN (3) WICKLOW BLESSINGTON Blessington Urban 3 3 14 195 0336 LEINSTER URBAN (3) LAOIGHIS PORTLAOIGHISE Portlaoighise Urban. 3 3 14 201 0349 LEINSTER URBAN (3) MEATH TRIM Trim Urban, Trim Rural(pt). 4 4 25 202 0355 LEINSTER RURAL LOUTH ARDEE NO.1 R/D Ardee Rural, Clonkeen, Tallanstown. 4 3 25 208 0369 LEINSTER RURAL MEATH DUNSHAUGHLIN R/D Kilbrew, Rathfeigh, Skreen. 4 3 25 214 0384 LEINSTER RURAL MEATH OLDCASTLE R/D Crossakeel, Killallon, Crosskeys, Knocklough, Moylagh, Stonefield. 4 2 25 220 0405 LEINSTER RURAL WESTMEATH MULLINGAR R/D Ballymorin, Killare, Churchtown, Jamestown, Dysart. 4 2 25 226 0421 LEINSTER RURAL OFFALY BIRR NO.1 R/D Banagher, Lusmagh, Mounterin. Aghmacart, Cullahill, Donaghmore, Dunmore, Grantstown, Kilcoke, Kildellig, Killermogh, Kilnaseer, 4 1 25 232 0438 LEINSTER RURAL LAOIGHIS ABBEYLEIX R/D Rathdowney. 4 1 25 238 0454 LEINSTER RURAL KILDARE CELBRIDGE NO.1 R/D Cloncurry, Balraheen, Donadea. 4 4 25 244 0466 LEINSTER RURAL KILDARE NAAS NO.1 R/D Kilmeage North & South, Robertstown, Rathernan. 4 4 25 250 0479 LEINSTER RURAL WICKLOW SHILLELAGH R/D Aghowle, Ballingate, Carnew, Killinure, Money, Rath. 4 3 25 256 0492 LEINSTER RURAL KILKENNY KILKENNY R/D Ballinamara, Ballycallan, Ballybeagh, Tullaroan, St. Canice, Grange, Outrath. 4 3 25 262 0504 LEINSTER RURAL WEXFORD ENNISCORTHY R/D Ballyhoge, Bree, Clonroche, Castleboro, The Leap. 4 2 25 268 0516 LEINSTER RURAL WEXFORD WEXFORD R/D Aughwilliam, Taghmon, Forth, Kilbride, Glynn, Killurin, Whitechurch.

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41107900 JNRS 2008 – 504 Sampling Points

WAVE R CODE1 CODE2 Cluster no REGION COUNTY AREA DEDS_WARDS 5 1 25 203 0358 LEINSTER RURAL LOUTH ARDEE NO.1 R/D Dromin, Drumcar. 5 1 25 209 0373 LEINSTER RURAL MEATH KELLS R/D Balrathboyne, Martry, Girley, Teltown, Burry. 5 4 25 215 0387 LEINSTER RURAL MEATH TRIM R/D Athboy, Rathmore, Grennanstown. 5 4 25 221 0409 LEINSTER RURAL WESTMEATH MULLINGAR R/D Castlelost, Clonfad, Enniscoffey, Gaybrook, Griffinstown, Heathstown, Milltown, Russellstown. 5 3 25 227 0425 LEINSTER RURAL OFFALY BIRR NO.1 R/D Clonmacnoise, Hinds, Moyclare, Lumcloon, Huntston, Shannonbridge. 5 3 25 233 0441 LEINSTER RURAL LAOIGHIS ATHY NO.2 R/D Moyanna, Vicarstown, Curraclone, Stradbally, Timogue. 5 2 25 239 0456 LEINSTER RURAL KILDARE CELBRIDGE NO.1 R/D Kilcock. 5 2 25 245 0469 LEINSTER RURAL WICKLOW BALTINGLASS NO.1 R/D Donaghmore, Dunlavin, Imael North & South, Rathsallagh. 5 1 25 251 0481 LEINSTER RURAL CARLOW CARLOW R/D Ballyellin, Ballymoon, Borris, Corries, Garryhill, Killedmond, Muinebeag Rural, Rathanna, Sliguff. 5 1 25 257 0494 LEINSTER RURAL KILKENNY KILKENNY R/D Clooncraheen, Odagh, Freshford, Rathealy, Dunmore, Kilkieran. 5 4 25 263 0506 LEINSTER RURAL WEXFORD ENNISCORTHY R/D Castledockrell, St. Mary's, Newtownbarry, Moyacomb, Kilrush, Tombrack. 5 4 25 269 0518 LEINSTER RURAL WEXFORD WEXFORD R/D Bridgetown, Kilcowan, Kilmore, Tomhaggard, Newcastle, Mayglass, Rathaspick. 6 2 25 204 0360 LEINSTER RURAL LOUTH DUNDALK R/D Barronstown, Castletown, Creggan Upper, Castlering. 6 2 25 210 0377 LEINSTER RURAL MEATH MEATH R/D Ardcath, Duleek, Mellifont. 6 1 25 216 0389 LEINSTER RURAL MEATH TRIM R/D Castlerickard, Killyon, Innfield. 6 1 25 222 0411 LEINSTER RURAL WESTMEATH MULLINGAR R/D Emper, Glenlough, Kilbixy, Portloman, Rathconrath, Skeagh, Sonna. 6 4 25 228 0428 LEINSTER RURAL OFFALY EDENDERRY NO.1 R/D Ballyburly, Ballymacwilliam, Clonmore, Knockdrin, Croghan. 6 4 25 234 0443 LEINSTER RURAL LAOIGHIS MOUNTMELLICK R/D Ballybrittas, Ballycarroll, Emo, Jamestown, Kilcolmanbane, Kilmullen, Kilmurry, Sallyford, Shaen. 6 3 25 240 0459 LEINSTER RURAL KILDARE EDENDERRY NO.2 R/D Carbury, Windmill Cross, Kilpatrick, Lullymore. 6 3 25 246 0471 LEINSTER RURAL WICKLOW RATHDOWN NO.2 R/D Enniskerry, Kilmacanoge(pt), Powerscourt. 6 2 25 252 0483 LEINSTER RURAL CARLOW CARLOW R/D Agha, Clogrenan, Leighlinbridge, Nurney, Oldleighlin, Rathornan, Ridge, Ballinacarrig. 6 2 25 258 0496 LEINSTER RURAL KILKENNY THOMASTOWN R/D Ballyvool, Inistioge, Coolhill, Famma, Freaghana, Pleberstown, Graiguenamanagh, Kiltorcan, Jerpoint Church. 6 1 25 264 0508 LEINSTER RURAL WEXFORD GOREY R/D Balloughter, Kilcomb, Huntingtown, Ballybeg, Rossminoge, Ballyellis, Monaseed, Kilnahue. 6 1 25 270 0519 LEINSTER RURAL WEXFORD WEXFORD R/D Drinagh, Killinick, Rosslare. 1 3 25 211 0372 LEINSTER RURAL LOUTH LOUTH R/D Monasterboice, Mullary, St.Peters. 1 3 25 217 0386 LEINSTER RURAL MEATH NAVAN R/D Ardbraccan, Bective. 1 2 25 223 0406 LEINSTER RURAL WESTMEATH DELVIN R/D Clonarney, Collinstown, Delvin, Kilcummy, Kilpatrick, Faughalstown. 1 2 25 229 0426 LEINSTER RURAL OFFALY BIRR NO.1 R/D Ballycumber, Srah, Doon, Ferbane, Lea. 1 1 25 235 0443 LEINSTER RURAL LAOIGHIS ABBEYLEIX R/D Ballinakill, Blandsfort, Cullenagh, Durrow, Dysartgallen, Fossy, Timahoe. 1 1 25 241 0459 LEINSTER RURAL KILDARE ATHY NO.1 R/D Ballyshannon, Kilrush, Fontstown, Nurney, Skerries. 1 4 25 247 0471 LEINSTER RURAL KILDARE NAAS NO.1 R/D Kilmeage North & South, Robertstown, Rathernan. 1 4 25 253 0484 LEINSTER RURAL WICKLOW SHILLELAGH R/D Aghowle, Ballingate, Carnew, Killinure, Money, Rath. 1 3 25 259 0497 LEINSTER RURAL KILKENNY KILKENNY R/D Ballinamara, Ballycallan, Ballybeagh, Tullaroan, St. Canice, Grange, Outrath. 1 3 25 265 0510 LEINSTER RURAL WEXFORD ENNISCORTHY R/D Ballyhuskard, Bolaboy, Killmallock, Castle Ellis, Castle Talbot, Ballyvaldon, Edermine. 1 2 25 271 0521 LEINSTER RURAL WEXFORD WEXFORD R/D Aughwilliam, Taghmon, Forth, Kilbride, Glynn, Killurin, Whitechurch. 2 4 25 212 0374 LEINSTER RURAL MEATH DUNSHAUGHLIN R/D Culmullin, Rodanstown, Kilmore. 2 4 25 218 0388 LEINSTER RURAL MEATH NAVAN R/D Castletown, Donaghpatrick, Rathkenny. 2 3 25 224 0411 LEINSTER RURAL WESTMEATH MULLINGAR R/D Ballymorin, Killare, Churchtown, Jamestown, Dysart. 2 3 25 230 0429 LEINSTER RURAL OFFALY BIRR NO.1 R/D Broughal, Derryad, Kilcormac, Derrinboy, Drumcullen. 2 2 25 236 0446 LEINSTER RURAL LAOIGHIS ATHY NO.2 R/D Ballyadams, Ballylynan, Barrowhouse, Tankardstown, Killabban, Rathaspick, Luggacurren. 2 2 25 242 0461 LEINSTER RURAL KILDARE CELBRIDGE NO.1 R/D Straffan, Donaghcumper. 2 1 25 248 0474 LEINSTER RURAL WICKLOW BALTINGLASS NO.1 R/D Donaghmore, Dunlavin, Imael North & South, Rathsallagh. 2 1 25 254 0486 LEINSTER RURAL CARLOW CARLOW R/D Ballyellin, Ballymoon, Borris, Corries, Garryhill, Killedmond, Muinebeag Rural, Rathanna, Sliguff.

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41107900 JNRS 2008 – 504 Sampling Points

WAVE R CODE1 CODE2 Cluster no REGION COUNTY AREA DEDS_WARDS 2 4 25 260 0500 LEINSTER RURAL KILKENNY THOMASTOWN R/D Aghaviller, Kilkeasy, Ballyhale, Knocktopher, Castlegannon, Castlebanny, Stonyford, Ennisnag, Danesfort. 2 4 25 266 0511 LEINSTER RURAL WEXFORD ENNISCORTHY R/D Castledockrell, St. Mary's, Newtownbarry, Moyacomb, Kilrush, Tombrack. 2 3 25 272 0523 LEINSTER RURAL WEXFORD WEXFORD R/D Bridgetown, Kilcowan, Kilmore, Tomhaggard, Newcastle, Mayglass, Rathaspick. 3 2 25 207 0363 LEINSTER RURAL LOUTH ARDEE NO.1 R/D Castlebellingham, Dromiskin, Stabannan. 3 2 25 213 0376 LEINSTER RURAL MEATH DUNSHAUGHLIN R/D Killeen, Kilmessan. 3 1 25 219 0391 LEINSTER RURAL MEATH OLDCASTLE R/D Killeagh, Oldcastle. 3 1 25 225 0415 LEINSTER RURAL WESTMEATH MULLINGAR R/D Castlelost, Clonfad, Enniscoffey, Gaybrook, Griffinstown, Heathstown, Milltown, Russellstown. 3 4 25 231 0433 LEINSTER RURAL OFFALY EDENDERRY NO.1 R/D Ballaghassaan, Esker, Clonbulloge, Monasteroris, Edenderry Rural, Bracknagh. 3 4 25 237 0449 LEINSTER RURAL LAOIGHIS MOUNTMELLICK R/D Ballybrittas, Ballycarroll, Emo, Jamestown, Kilcolmanbane, Kilmullen, Kilmurry, Sallyford, Shaen. 3 3 25 243 0463 LEINSTER RURAL KILDARE EDENDERRY NO.2 R/D Cloncurry, Killinthomas, Rathangan, Thomastown. 3 3 25 249 0476 LEINSTER RURAL WICKLOW RATHDOWN NO.2 R/D Enniskerry, Kilmacanoge(pt), Powerscourt. 3 2 25 255 0488 LEINSTER RURAL CARLOW CARLOW R/D Agha, Clogrenan, Leighlinbridge, Nurney, Oldleighlin, Rathornan, Ridge, Ballinacarrig. Bennetsbridge, Tullaherin, Kilfane, Ullard, Thomastown Rural, Woolengrange, Powerstown, Bramblestown, 3 2 25 261 0502 LEINSTER RURAL KILKENNY THOMASTOWN R/D Goresbridge. 3 1 25 267 0513 LEINSTER RURAL WEXFORD GOREY R/D Balloughter, Kilcomb, Huntingtown, Ballybeg, Rossminoge, Ballyellis, Monaseed, Kilnahue. 3 1 25 273 0525 LEINSTER RURAL WEXFORD WEXFORD R/D Kilscoran, St. Helen's, Tacumshin, Lady's Island. 4 2 36 274 0559 MUNSTER C/B (2) CORK CORK C/B Evergreen & Greenmount. 4 1 36 280 0575 MUNSTER C/B (2) CORK CORK C/B Mayfield. 4 1 36 286 0592 MUNSTER C/B (2) CORK CORK C/B Turners Cross C & D. 4 4 36 292 0597 MUNSTER C/B (2) CORK CORK C/B SUBURBS Lehenagh. 5 3 36 275 0561 MUNSTER C/B (2) CORK CORK C/B Fair Hill C. 5 3 36 281 0578 MUNSTER C/B (2) CORK CORK C/B Pouladuff A & B. 5 2 36 287 0593 MUNSTER C/B (2) CORK CORK C/B SUBURBS Ballincollig 5 2 36 293 0598 MUNSTER C/B (2) CORK CORK C/B SUBURBS Rathcooney(pt). 6 4 36 276 0564 MUNSTER C/B (2) CORK CORK C/B Gillabbey A, B & C. 6 4 36 282 0580 MUNSTER C/B (2) CORK CORK C/B Shanakiel. 6 3 36 288 0594 MUNSTER C/B (2) CORK CORK C/B SUBURBS Bishopstown(pt) & Inishkenny. 6 3 36 294 0600 MUNSTER C/B (2) CORK CORK C/B SUBURBS Whitechurch. 1 2 36 277 0560 MUNSTER C/B (2) CORK CORK C/B Centre A & B, Mardyke. 1 1 36 283 0580 MUNSTER C/B (2) CORK CORK C/B Mayfield. 1 1 36 289 0598 MUNSTER C/B (2) CORK CORK C/B SUBURBS Ballincollig 1 4 36 295 0603 MUNSTER C/B (2) CORK CORK C/B SUBURBS Rathcooney(pt). 2 3 36 278 0565 MUNSTER C/B (2) CORK CORK C/B Fair Hill A & B. 2 2 36 284 0583 MUNSTER C/B (2) CORK CORK C/B Pouladuff A & B. 2 2 36 290 0598 MUNSTER C/B (2) CORK CORK C/B SUBURBS Ballincollig 2 1 36 296 0604 MUNSTER C/B (2) CORK CORK C/B SUBURBS St. Mary's(pt). 3 4 36 279 0568 MUNSTER C/B (2) CORK CORK C/B Farranferris B & C. 3 4 36 285 0586 MUNSTER C/B (2) CORK CORK C/B Shandon A & B. 3 3 36 291 0599 MUNSTER C/B (2) CORK CORK C/B SUBURBS Bishopstown(pt) & Inishkenny. 3 3 47 297 0661 CORK URBAN(2) CORK COBH Cobh Urban. 4 4 48 298 0658 CORK URBAN(3) CORK MITCHELSTOWN Mitchelstown. 4 3 48 304 0673 CORK URBAN(3) CORK BANTRY Bantry Urban. 5 1 48 299 0660 CORK URBAN(3) CORK MIDLETON Midleton Urban. 6 2 48 300 0662 CORK URBAN(3) CORK MALLOW Mallow North Urban.

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41107900 JNRS 2008 – 504 Sampling Points

WAVE R CODE1 CODE2 Cluster no REGION COUNTY AREA DEDS_WARDS 1 4 48 301 0666 CORK URBAN(3) CORK PASSAGE WEST Monkstown Urban. 1 3 48 307 0679 CORK URBAN(3) CORK CHARLEVILLE Rathluirc. 2 1 48 302 0668 CORK URBAN(3) CORK MIDLETON Midleton Urban. 2 4 48 308 0681 CORK URBAN(3) CORK BANTRY Bantry Urban. 3 2 48 303 0670 CORK URBAN(3) CORK MALLOW Mallow North Urban. 3 2 48 309 0684 CORK URBAN(3) CORK CARRIGTOHILL Carrigtohill Urban. 4 3 59 310 0808 CORK RURAL CORK CORK R/D Ballynaglogh, Blackpool, Carrignavar, Glenville, Killeagh, Knockantota. 4 2 59 316 0821 CORK RURAL CORK KANTURK R/D Ballyhoolahan, Boherboy, Coolclogh, Kilmeen, Meens, Rosnalee, Williamstown. 4 2 59 322 0834 CORK RURAL CORK MALLOW R/D Ballyclogh, Buttevant, Kilmaclenine, Templemary. 4 1 59 328 0848 CORK RURAL CORK SKULL R/D Ballybane, Ballydehob, Coolagh, Crookhaven, Dunbeacon, Dunmanus, Goleen, Kilcoe, Lowertown, Skull, Toormore. 5 1 59 305 0798 CORK RURAL CORK BANDON R/D Ballinadee, Baurleigh, Boulteen, Cashel, Inishannon, Kilbrittain, Knockroe, Rathclarin. 5 4 59 311 0809 CORK RURAL CORK CORK R/D Carrigaline, Monkstown Rural. 5 4 59 317 0823 CORK RURAL CORK KANTURK R/D Barleyhill, Barnacurra, Clonfert East & West, Glenlara, Knockatooan, Newmarket, Rowls. 5 3 59 323 0837 CORK RURAL CORK MALLOW R/D Carrig, Clenor, Monanimy, Rahan. 6 2 59 306 0800 CORK RURAL CORK BANDON R/D Ballygroman, Ballymurphy, Kilbonane, Knockavilly, Moviddy, Templemartin. 6 1 59 312 0811 CORK RURAL CORK CORK R/D Firmount, Greenfort, Matehy. 6 1 59 318 0825 CORK RURAL CORK KINSALE R/D Ballyfeard, Ballyfoyle, Farranbrien, Kilmonoge, Kilpatrick, Kinure, Nohaval. 6 4 59 324 0839 CORK RURAL CORK MIDLETON R/D Ballyspillane, Castlemartyr, Clonmult, Dangan, Dungourney, Ightermurragh, Mogeely, Templebodan, Templenacarriga. 1 3 59 313 0815 CORK RURAL CORK CLONAKILTY R/D Argideen, Clonakilty Rural, Kilkerranmore, Kilmoylerane, Kilnagross, Knocks, Rossmore. 1 2 59 319 0829 CORK RURAL CORK KANTURK R/D Ballyhoolahan, Boherboy, Coolclogh, Kilmeen, Meens, Rosnalee, Williamstown. 1 2 59 325 0843 CORK RURAL CORK MALLOW R/D Ballynamona, Dromore, Kilshannig. 1 1 59 331 0857 CORK RURAL CORK YOUGHAL NO.1 R/D Ardagh, Clonpriest, Kilcronat, Killeagh, Kilmacdonogh, Youghal Rural(pt). 2 4 59 314 0817 CORK RURAL CORK CORK R/D Ballynaglogh, Blackpool, Carrignavar, Glenville, Killeagh, Knockantota. 2 3 59 320 0832 CORK RURAL CORK KINSALE R/D Ballinspittle, Ballymackean, Coolmain, Kinsale Rural, Laherne. 2 3 59 326 0846 CORK RURAL CORK MIDLETON R/D Ballintemple, Ballycottin, Cloyne, Garryvoe. 3 1 59 315 0819 CORK RURAL CORK CORK R/D Firmount, Greenfort, Matehy. 3 1 59 321 0834 CORK RURAL CORK KINSALE R/D Carrigaline, Templebreedy. 3 4 59 327 0848 CORK RURAL CORK MIDLETON R/D Carrigtohill Rural, Lisgoold. 4 1 31 334 0534 MUNSTER C/B (1) LIMERICK LIMERICK C/B John's A. 4 4 31 340 0544 MUNSTER C/B (1) LIMERICK LIMERICK C/B SUBURBS Limerick North & South Rural. 5 3 31 329 0521 MUNSTER C/B (1) LIMERICK LIMERICK C/B Abbey A & B. 5 2 31 335 0538 MUNSTER C/B (1) LIMERICK LIMERICK C/B Rathbane. 6 4 31 330 0523 MUNSTER C/B (1) LIMERICK LIMERICK C/B Ballinacurra A & B. 6 3 31 336 0541 MUNSTER C/B (1) LIMERICK LIMERICK C/B Singland B. 1 1 31 337 0545 MUNSTER C/B (1) LIMERICK LIMERICK C/B Singland A. 2 2 31 332 0526 MUNSTER C/B (1) LIMERICK LIMERICK C/B Abbey A & B. 2 2 31 338 0547 MUNSTER C/B (1) LIMERICK LIMERICK C/B SUBURBS Ballycummin. 3 4 31 333 0529 MUNSTER C/B (1) LIMERICK LIMERICK C/B Ballynanty. 3 3 31 339 0547 MUNSTER C/B (1) LIMERICK LIMERICK C/B SUBURBS Ballycummin. 4 4 31 346 0623 MUNSTER C/B (3) WATERFORD WATERFORD C/B Park. 5 2 31 341 0601 MUNSTER C/B (3) WATERFORD WATERFORD C/B Ballybeg North & South, Kilbarry. 6 3 31 342 0604 MUNSTER C/B (3) WATERFORD WATERFORD C/B Ballytruckle. 1 4 31 343 0607 MUNSTER C/B (3) WATERFORD WATERFORD C/B Ballymaclode.

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41107900 JNRS 2008 – 504 Sampling Points

WAVE R CODE1 CODE2 Cluster no REGION COUNTY AREA DEDS_WARDS 2 1 31 344 0610 MUNSTER C/B (3) WATERFORD WATERFORD C/B Bilberry. 3 3 31 345 0614 MUNSTER C/B (3) WATERFORD WATERFORD C/B Farranshoneen. 4 3 42 352 0632 MUNSTER URBAN (1) TIPPERARY S CLONMEL Clonmel East & West Urban. 5 1 42 347 0630 MUNSTER URBAN (1) KERRY TRALEE Tralee Urban, Tralee Rural(pt). 6 2 42 348 0630 MUNSTER URBAN (1) KERRY TRALEE Tralee Urban, Tralee Rural(pt). 1 4 42 349 0635 MUNSTER URBAN (1) KERRY TRALEE Tralee Urban, Tralee Rural(pt). 2 1 42 350 0635 MUNSTER URBAN (1) KERRY TRALEE Tralee Urban, Tralee Rural(pt). 3 2 42 351 0635 MUNSTER URBAN (1) KERRY TRALEE Tralee Urban, Tralee Rural(pt). 4 3 43 358 0639 MUNSTER URBAN (2) KERRY KILLARNEY Killarney Urban, Killarney Rural (pt). 5 1 43 353 0633 MUNSTER URBAN (2) WATERFORD TRAMORE Tramore, Islandikane(pt). 5 4 43 359 0640 MUNSTER URBAN (2) KERRY KILLARNEY ENVIRONS Killarney Rural(pt). 6 2 43 354 0634 MUNSTER URBAN (2) WATERFORD DUNGARVAN Dungarvan No. 1 & 2 Urban. 6 1 43 360 0641 MUNSTER URBAN (2) CLARE SHANNON Clenagh. 1 3 43 355 0638 MUNSTER URBAN (2) WATERFORD TRAMORE Tramore, Islandikane(pt). 2 4 43 356 0639 MUNSTER URBAN (2) WATERFORD DUNGARVAN Dungarvan No. 1 & 2 Urban. 3 2 43 357 0640 MUNSTER URBAN (2) TIPPERARY S CLONMEL Clonmel East & West Urban. 4 2 44 364 0650 MUNSTER URBAN (3) KERRY LISTOWEL Listowel Urban. 5 4 44 365 0653 MUNSTER URBAN (3) CLARE NEWMARKET-ON-FERGUS Newmarket-on-Fergus Urban. 1 3 44 361 0644 MUNSTER URBAN (3) TIPPERARY S TIPPERARY Tipperary East & West Urban. 1 2 44 367 0658 MUNSTER URBAN (3) CLARE ENNIS Ennis No.1, 2, 3 & 4 Urban. 2 4 44 362 0646 MUNSTER URBAN (3) TIPPERARY S CLONMEL ENVIRONS Inishlounaght. 3 1 44 363 0649 MUNSTER URBAN (3) TIPPERARY N TEMPLEMORE Templemore. 4 2 55 370 0686 MUNSTER RURAL CLARE KILRUSH R/D Cloonadrum, Kilmurry, Mullagh, Knocknaboley, Creegh, Doonbeg, Drumellihy. 4 1 55 376 0703 MUNSTER RURAL TIPPERARY N NENAGH R/D Ballina, Burgesbeg, Derrycastle, Castletown, Youghalarra. 4 1 55 382 0719 MUNSTER RURAL TIPPERARY S CLONMEL NO.1 R/D Ballyclerahan, Lisronagh, Clonmel Rural. 4 4 55 388 0736 MUNSTER RURAL LIMERICK KILMALLOCK R/D Cahercorney, Kilteely, Hospital, Knocklong. 4 4 55 394 0749 MUNSTER RURAL LIMERICK RATHKEALE R/D Askeaton East & West, Iveruss, Aughinish, Craggs, Lismakeery. 4 3 55 400 0765 MUNSTER RURAL KERRY KILLARNEY R/D Brewsterfield, Clydagh, Flesk, Coolies, Doocarrig, Headfort, Knocknahoe. 4 3 55 406 0780 MUNSTER RURAL KERRY TRALEE R/D Ballynahaglish, Clogherbrien, Doon. 4 2 55 412 0796 MUNSTER RURAL WATERFORD WATERFORD NO.1 R/D Islandikane(pt), Pembrokestown, Reisk, Kilmeadan, Newcastle. 5 3 55 371 0689 MUNSTER RURAL CLARE MEELICK R/D Ballycannan, Killeely, Cratloe, Mountievers, Castlecrine. 5 3 55 377 0706 MUNSTER RURAL TIPPERARY N THURLES R/D Ballycahill, Moyaliff, Holycross. 5 2 55 383 0721 MUNSTER RURAL TIPPERARY S SLIEVEARDAGH R/D Anner, Kilvemnon, Mullinahone, Modeshil, Ballingarry. 5 2 55 389 0738 MUNSTER RURAL LIMERICK LIMERICK NO.1 R/D Ballybricken, Caherelly, Kilmurry, Caherconlish East & West. 5 1 55 395 0752 MUNSTER RURAL LIMERICK RATHKEALE R/D Dunmoylan East & West, Mohernagh, Loghill, Shanid, Shanagolden. 5 1 55 401 0767 MUNSTER RURAL KERRY KILLARNEY R/D Killorglin. 5 4 55 407 0782 MUNSTER RURAL KERRY TRALEE R/D Crinny, Brosna, Gneeves, Kilmurry, Knocknagashel. 6 1 55 366 0677 MUNSTER RURAL CLARE CORROFIN R/D Ballyeighter, Boston, Corrofin, Glenroe, Killinaboy, Kiltoraght, Muckanagh, Rath, Ruan. 6 4 55 372 0692 MUNSTER RURAL CLARE SCARRIFF R/D Ayle, Feakle, Coolreagh, Boherglass, Cloonusker, Derrynagittagh, Corlea, Cahermurphy, Caherhurley. 6 4 55 378 0709 MUNSTER RURAL TIPPERARY N THURLES R/D Drom, Loughmoe, Inch, Kilrush, Thurles Rural. 6 3 55 384 0724 MUNSTER RURAL TIPPERARY S TIPPERARY NO.1 R/D Ballygriffin, Golden, Thomastown, Rathlynin, Kilfeakle, Kilmucklin. 6 3 55 390 0740 MUNSTER RURAL LIMERICK LIMERICK NO.1 R/D Castleconnell, Ballyvarra. 6 2 55 396 0754 MUNSTER RURAL KERRY CAHERSIVEEN R/D Bahaghs, Caher, Castlequin, Killinane.

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41107900 JNRS 2008 – 504 Sampling Points

WAVE R CODE1 CODE2 Cluster no REGION COUNTY AREA DEDS_WARDS 6 2 55 402 0769 MUNSTER RURAL KERRY KILLARNEY R/D Dromin, Kilbonane, Milltown, Kilnanare. 6 1 55 408 0785 MUNSTER RURAL WATERFORD CLONMEL NO.2 R/D Ballymacarbry, Graignagower, Gurteen, Kilronan, Kilmacomma, St. Mary's. 1 2 55 373 0699 MUNSTER RURAL CLARE MEELICK R/D Cappavilla, Kiltenanlea, Cloghera, Cloontra. 1 1 55 379 0717 MUNSTER RURAL TIPPERARY N THURLES R/D Borrisoleigh, Glenkeen, Upperchurch, Gortkelly, Foilnaman. 1 1 55 385 0732 MUNSTER RURAL TIPPERARY S TIPPERARY NO.1 R/D Ballycarron, Killadriffe, Bansha, Templeneiry, Clonbeg. 1 4 55 391 0749 MUNSTER RURAL LIMERICK LIMERICK NO.1 R/D Castleconnell, Ballyvarra. 1 4 55 397 0763 MUNSTER RURAL KERRY CAHERSIVEEN R/D Bahaghs, Caher, Castlequin, Killinane. 1 3 55 403 0780 MUNSTER RURAL KERRY LISTOWEL R/D Astee, Carrig, Lisselton, Lislaughtin, Gunsborough, Shronowen. 1 3 55 409 0795 MUNSTER RURAL WATERFORD DUNGARVAN R/D Ardmore, Ballymacart, Ringville, Mountstuart. 2 3 55 368 0687 MUNSTER RURAL CLARE ENNIS R/D Drumline, Urlan, Sixmilebridge, Tomfinlough, 2 3 55 374 0703 MUNSTER RURAL CLARE SCARRIFF R/D Carrowbaun, Killaloe, Ogonnelloe. 2 2 55 380 0720 MUNSTER RURAL TIPPERARY S CARRICK-ON-SUIR NO.1 R/D Carrick-on-Suir Rural, Garrangibbon, Kilmurry, Newtown. 2 2 55 386 0736 MUNSTER RURAL TIPPERARY S TIPPERARY NO.1 R/D Cappagh, Curraheen, Donohill, Drumwood, Glengar. 2 1 55 392 0750 MUNSTER RURAL LIMERICK LIMERICK NO.1 R/D Carrig, Clarina, Patrickswell, Roxborough. 2 1 55 398 0767 MUNSTER RURAL KERRY DINGLE R/D Ballinavoher, Ballynacourty, Minard, Inch, Lack, Kinard, Glin. 2 4 55 404 0782 MUNSTER RURAL KERRY LISTOWEL R/D Ballyconry, Ballyegan, Urlee, Killehenny, Gullane, Beal. 2 4 55 410 0798 MUNSTER RURAL WATERFORD KILMACTHOMAS R/D Annestown, Dunhill, Kilbarrymeaden, Georgestown, Gardenmorris, Carrigcastle, Ballylaneen, Knockmahon. 3 1 55 369 0689 MUNSTER RURAL CLARE ENNIS R/D Furroor, Kinturk, Kilcloher, Killone, Killanniv, Kilnamona. 3 4 55 375 0706 MUNSTER RURAL TIPPERARY N BORRISOKANE R/D Aglishcloghane, Lorrha East & West, Carrig, Redwood, Rathcabban, Graigue, Riverstown, Clohaskin. 3 4 55 381 0722 MUNSTER RURAL TIPPERARY S CASHEL R/D Ardsallagh, Peppardstown, Cloneen, Fethard, Colman. 3 3 55 387 0738 MUNSTER RURAL LIMERICK CROOM R/D Coolrus, Ballygrennan, Ballyagran, Ballingarry, Ballynoe, Castletown. 3 3 55 393 0753 MUNSTER RURAL LIMERICK NEWCASTLE R/D Mountcollins, Glengort, Templeglentan. 3 2 55 399 0770 MUNSTER RURAL KERRY KENMARE R/D Ardea, Dawros, Glanmore, Banawn, Cappagh, Kilgarvan, Glanlough, Glanlee. 3 2 55 405 0785 MUNSTER RURAL KERRY TRALEE R/D Abbeydorney, Killahan, Tubrid, Ballynorig, Ardfert. 3 1 55 411 0801 MUNSTER RURAL WATERFORD LISMORE R/D Ballyhane, Cappoquin, Ballynamult, Modelligo, Ballyin. 4 2 61 418 0859 CONNAUGHT C/B GALWAY GALWAY C/B Menlough. 5 4 61 413 0850 CONNAUGHT C/B GALWAY GALWAY C/B Ballybaan. 5 3 61 419 0862 CONNAUGHT C/B GALWAY GALWAY C/B Newcastle. 6 1 61 414 0852 CONNAUGHT C/B GALWAY GALWAY C/B Barna. 6 4 61 420 0866 CONNAUGHT C/B GALWAY GALWAY C/B Rockbarton. 1 2 61 415 0860 CONNAUGHT C/B GALWAY GALWAY C/B Barna. 1 2 61 421 0876 CONNAUGHT C/B GALWAY GALWAY C/B Salthill. 2 3 61 416 0861 CONNAUGHT C/B GALWAY GALWAY C/B Castlegar. 2 3 61 422 0879 CONNAUGHT C/B GALWAY GALWAY C/B Wellpark. 3 1 61 417 0863 CONNAUGHT C/B GALWAY GALWAY C/B Dangan. 4 1 63 424 0874 CONNAUGHT URBAN (2) SLIGO SLIGO Sligo m/b East. 5 3 63 425 0876 CONNAUGHT URBAN (2) MAYO BALLINA Ballina Urban, Ardnaree South Urban. 6 4 63 426 0877 CONNAUGHT URBAN (2) MAYO CASTLEBAR Castlebar Urban. 3 4 63 423 0881 CONNAUGHT URBAN (2) MAYO BALLINA Ballina Urban, Ardnaree South Urban. 4 1 64 430 0887 CONNAUGHT URBAN (3) GALWAY ATHENRY Athenry Urban. 1 1 64 427 0888 CONNAUGHT URBAN (3) GALWAY TUAM ENVIRONS Tuam Rural. 2 2 64 428 0890 CONNAUGHT URBAN (3) GALWAY ATHENRY Athenry Urban. 3 4 64 429 0892 CONNAUGHT URBAN (3) SLIGO SLIGO Sligo m/b East.

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41107900 JNRS 2008 – 504 Sampling Points

WAVE R CODE1 CODE2 Cluster no REGION COUNTY AREA DEDS_WARDS 4 4 75 436 0902 CONNAUGHT RURAL SLIGO SLIGO R/D Calry, Drumcliff East & West, Ballintogher East & West. 4 4 75 442 0915 CONNAUGHT RURAL MAYO BALLINROBE R/D Cong, Dalgan, Houndswood, Shrule. 4 3 75 448 0930 CONNAUGHT RURAL MAYO SWINEFORD R/D Callow, Cuildoo, Toomore. 4 3 75 454 0948 CONNAUGHT RURAL ROSCOMMON CASTLEREAGH R/D Ballinlough, Kiltullagh, Coolougher. 4 2 75 460 0965 CONNAUGHT RURAL GALWAY GALWAY R/D Ballintemple, Carnmore, Oranmore. 4 2 75 466 0981 CONNAUGHT RURAL GALWAY LOUGHREA R/D Castleboy, Kilchreest, Killogilleen, Kilconickny, Loughrea Rural. 4 1 75 472 0997 CONNAUGHT RURAL GALWAY TUAM R/D Carrowrevagh, Levally, Clonbern, Cloonkeen, Killeen, Kilbennan, Foxhall. 5 2 75 431 0890 CONNAUGHT RURAL LEITRIM CARRICK-ON-SHANNON R/D Annaduff, Drumsna, Gowel, Leitrim, Gortnagullion, Keshcarrigan. 5 2 75 437 0904 CONNAUGHT RURAL SLIGO SLIGO R/D Knockaree, Kilmacowen. 5 1 75 443 0918 CONNAUGHT RURAL MAYO BELMULLET R/D Barroosky, Glenamoy, Muings, Knocknalower, Muingnabo, Knockadaff. 5 1 75 449 0933 CONNAUGHT RURAL MAYO WESTPORT R/D Ballycroy North & South, Corraun Achill. 5 4 75 455 0951 CONNAUGHT RURAL ROSCOMMON ROSCOMMON R/D Annaghmore, Tulsk, Ogulla, Killukin, Cloonfinlough, Strokestown, Bumlin, Killavackan. 5 4 75 461 0967 CONNAUGHT RURAL GALWAY GALWAY R/D Barna(pt), Galway Rural(pt), Carrowbrowne, Inishmore. 5 3 75 467 0984 CONNAUGHT RURAL GALWAY MOUNT BELLEW R/D Ballynakill, Mount Bellew, Cooloo, Derryglassaun, Mounthazel. Ballaghameehan, Glenade, Glenaniff, Glenboy, Glencar, Kiltyclogher, Manorhamilton, Munakill, Cloonclare, 6 3 75 432 0893 CONNAUGHT RURAL LEITRIM MANORHAMILTON R/D Glenfarn. 6 3 75 438 0907 CONNAUGHT RURAL SLIGO TOBERCURRY R/D Cloonacool, Glendarragh, Kilturra, Leitrim, Streamstown, Tobercurry, Cloonoghill. 6 2 75 444 0920 CONNAUGHT RURAL MAYO CASTLEBAR R/D Balla, Ballinafad, Clogher, Manulla, Bellavary. 6 2 75 450 0936 CONNAUGHT RURAL MAYO WESTPORT R/D Croaghpatrick, Slievemahanagh, Knappagh, Westport Rural, Kilmeena. Cloonyquin, Rossmore, Cregga, Elphin, Creeve, Elia, Ballygarden, Kilglass North & South, Roosky, 6 1 75 456 0955 CONNAUGHT RURAL ROSCOMMON ROSCOMMON R/D Termonbarry, Lissonuffy. 6 1 75 462 0969 CONNAUGHT RURAL GALWAY GALWAY R/D Selerna, Kilcummin. 6 4 75 468 0987 CONNAUGHT RURAL GALWAY OUGHTERARD R/D Gorumna, Turlough, Lettermore. Ballinamore, Cloverhill, Corrala, Garadice, Drumreilly N & S, Greaghglass, Killygar, Newtowngore, 1 1 75 433 0899 CONNAUGHT RURAL LEITRIM BALLINAMORE R/D Oughteragh, Stralongford. 1 4 75 439 0914 CONNAUGHT RURAL SLIGO SLIGO R/D Carney, Glencar, Lissadill East North & West, Rossinver East & West, Cliffony North & South. 1 4 75 445 0928 CONNAUGHT RURAL MAYO BELMULLET R/D Bangor, Glenco, Goolamore, Sheskin, Rathhill, Glencastle. 1 3 75 451 0943 CONNAUGHT RURAL MAYO WESTPORT R/D Achill, Slievemore, Dooega. 1 3 75 457 0962 CONNAUGHT RURAL ROSCOMMON ROSCOMMON R/D Annaghmore, Tulsk, Ogulla, Killukin, Cloonfinlough, Strokestown, Bumlin, Killavackan. 1 2 75 463 0978 CONNAUGHT RURAL GALWAY GALWAY R/D Barna(pt), Galway Rural(pt), Carrowbrowne, Inishmore. 1 2 75 469 0997 CONNAUGHT RURAL GALWAY OUGHTERARD R/D Camus, Crumpaun. 2 2 75 434 0902 CONNAUGHT RURAL LEITRIM KINLOUGH R/D Aghalateeve, Aghanlish, Aghavoghill, Gubacreeny, Kinlough, Melvin, Tullaghan. 2 1 75 440 0915 CONNAUGHT RURAL SLIGO SLIGO R/D Knockaree, Kilmacowen. 2 1 75 446 0931 CONNAUGHT RURAL MAYO CASTLEBAR R/D Balla, Ballinafad, Clogher, Manulla, Bellavary. 2 4 75 452 0944 CONNAUGHT RURAL MAYO WESTPORT R/D Ballycroy North & South, Corraun Achill. 2 4 75 458 0965 CONNAUGHT RURAL ROSCOMMON ROSCOMMON R/D Cloonygormican, Kilbride North & South, Kilgefin. 2 3 75 464 0980 CONNAUGHT RURAL GALWAY GALWAY R/D Selerna, Kilcummin. 2 3 75 470 1000 CONNAUGHT RURAL GALWAY OUGHTERARD R/D Kilcummin, Oughterard, Letterfore, Wormhole. 3 3 75 435 0905 CONNAUGHT RURAL LEITRIM MOHILL R/D Aghavas, Corriga, Carrigallen East & West, Gortermone, Cloone, Keeldra, Cattan. 3 3 75 441 0919 CONNAUGHT RURAL MAYO BALLINA R/D Ardagh, Fortland, Crossmolina North & South, Deel, Derry, Letterbrick, Bunaveela. 3 2 75 447 0933 CONNAUGHT RURAL MAYO CASTLEBAR R/D Castlebar Rural, Turlough. 3 2 75 453 0949 CONNAUGHT RURAL ROSCOMMON ATHLONE NO.2 R/D Athlone West Rural, Ballynamona, Kiltoom, Castlesampson. 3 1 75 459 0968 CONNAUGHT RURAL GALWAY BALLINASLOE NO.1 R/D Ahascragh, Killure, Aughrim, Ballinasloe Rural, Kellysgrove. 3 1 75 465 0983 CONNAUGHT RURAL GALWAY GLENAMADDY R/D Creggs, Glennamaddy, Curraghmore, Shankill, Scregg, Kiltullagh, Raheen. 3 4 75 471 1002 CONNAUGHT RURAL GALWAY PORTUMNA R/D Derrew, Killimor, Moat, Kilquain, Tiranascragh, Meelick, Eyrecourt, Kilmalinoge. 5 3 82 473 0998 ULSTER URBAN (1) DONEGAL LETTERKENNY Letterkenny Urban, Letterkenny Rural.

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41107900 JNRS 2008 – 504 Sampling Points

WAVE R CODE1 CODE2 Cluster no REGION COUNTY AREA DEDS_WARDS 6 4 82 474 0998 ULSTER URBAN (1) DONEGAL LETTERKENNY Letterkenny Urban, Letterkenny Rural. 1 1 83 475 1010 ULSTER URBAN (2) MONAGHAN MONAGHAN Monaghan Urban, Monaghan Rural(pt). 4 1 84 478 1006 ULSTER URBAN (3) DONEGAL DONEGAL Donegal Urban. 5 2 84 479 1010 ULSTER URBAN (3) CAVAN CAVAN ENVIRONS Cavan Rural. 6 3 84 480 1012 ULSTER URBAN (3) CAVAN BAILIEBOROUGH Bailieborough Urban. 2 2 84 476 1011 ULSTER URBAN (3) MONAGHAN CASTLEBLAYNEY Castleblayney Urban, Castleblayney Rural. 3 4 84 477 1014 ULSTER URBAN (3) MONAGHAN CLONES Clones Urban, Clones Rural(pt). 4 4 95 484 1022 ULSTER RURAL DONEGAL GLENTIES R/D Ardara, Mulmosog, Glengesh, Inishkeel, Dawros, Maas. 4 4 95 490 1036 ULSTER RURAL DONEGAL MILLFORD R/D Ballyarr, Rathmelton, Glenalla. 4 3 95 496 1052 ULSTER RURAL CAVAN CASTLERAHAN R/D Lurgan, Munterconnaught, Virgina. 4 3 95 502 1067 ULSTER RURAL MONAGHAN CLONES NO.1 R/D Clones Rural(pt.), Currin, Newbliss, Killeevan, St. Tierney, Drummully. 5 2 95 485 1025 ULSTER RURAL DONEGAL GLENTIES R/D Crownarad, Tieveskeelta, Killybegs Urban & Rural, Largymore. 5 1 95 491 1038 ULSTER RURAL DONEGAL MILLFORD R/D Carrowkeel, Rosnakill, Greenfort, Fanad North & West, Knockalla, Killygarvan, Rathmullan. 5 1 95 497 1055 ULSTER RURAL CAVAN CAVAN R/D Ashfield, Rakenny, Tullyvin East & West, Larah North & South, Canningstown. 5 4 95 503 1069 ULSTER RURAL MONAGHAN MONAGHAN R/D Bellanode, Monaghan Rural, Tehallan. 6 3 95 486 1028 ULSTER RURAL DONEGAL INISHOWEN R/D Ballyliffin, Straid, Dunaff, Desertegny, Illies, Mintiaghs. 6 2 95 492 1041 ULSTER RURAL DONEGAL STRANORLAR R/D Castlefinn, Cloghard, Urney West. 6 2 95 498 1057 ULSTER RURAL CAVAN CAVAN R/D Ballyhaise, Butler's Bridge, Clonervy, Redhill, Castlesaunderson, Drumcarn, Drung. 6 1 95 504 1072 ULSTER RURAL MONAGHAN MONAGHAN R/D Clones, Scotstown, Tedavnet, Sheskin, Killylough. 1 1 95 481 1024 ULSTER RURAL DONEGAL BALLYSHANNON R/D Ballintra, Ballyshannon Rural, Bundoran Rural, Carrickboy, Cavangarden, Cliff. 1 4 95 487 1041 ULSTER RURAL DONEGAL INISHOWEN R/D Burt, Castlefoward, Killea, Newtown Cunningham. 1 4 95 493 1054 ULSTER RURAL DONEGAL STRANORLAR R/D Convoy, Knock, Lettermore. 1 3 95 499 1069 ULSTER RURAL CAVAN CAVAN R/D Ballymachugh, Kill, Kilnaleck, Graddum, Crosskeys, Waterloo, Stradone, Cuttragh. 2 2 95 482 1028 ULSTER RURAL DONEGAL DONEGAL R/D Grousehall, Pettigoe, Templecarn, Ballintra, Laghy. 2 1 95 488 1042 ULSTER RURAL DONEGAL INISHOWEN R/D Glennagannon, Glentogher, Gleneely, Turmone. 2 1 95 494 1057 ULSTER RURAL CAVAN BAILIEBOROUGH R/D Carnagrave, Enniskeen, Drumanespick, Skeagh. 2 4 95 500 1072 ULSTER RURAL CAVAN MULLAGHORAN R/D Drumlumman, Kilcogy, Kilgolagh, Loughdawan, Scrabby. 3 3 95 483 1031 ULSTER RURAL DONEGAL DUNFANAGHY R/D Magheraclogher, Meenaclady. 3 3 95 489 1044 ULSTER RURAL DONEGAL LETTERKENNY R/D Corravaddy, Gortnavern, Castlewray. 3 2 95 495 1060 ULSTER RURAL CAVAN BAWNBOY R/D Ballyconnell, Bawnboy, Carn, Ballymagauran, Lissanover, Bilberry, Diamond, Doogary. 3 2 95 501 1075 ULSTER RURAL MONAGHAN CASTLEBLAYNEY R/D Annayalla, Carrickaslane, Mullyash, Church Hill, Broomfield.

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Appendix “H” – Examples Of Mastheads

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PUBLISHED EVERY MONDAY TO SATURDAY

ALMOST QUITE ONLY NOT IN ALWAYS OFTEN OCCASIONALLY THE PAST YEAR At least 3 At least 1 Less than 1 issues out of 4 issue out of 4 issue out of 4

FREE EVERY MONDAY TO FRIDAY

ALMOST QUITE ONLY NOT IN ALWAYS OFTEN OCCASIONALLY THE PAST YEAR At least 3 At least 1 Less than 1 issues out of 4 issue out of 4 issue out of 4

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PUBLISHED EVERY WEEK

ALMOST QUITE ONLY NOT IN ALWAYS OFTEN OCCASIONALLY THE PAST YEAR At least 3 At least 1 Less than 1 issues out of 4 issue out of 4 issue out of 4

PUBLISHED EVERY TWO WEEKS

ALMOST QUITE ONLY NOT IN ALWAYS OFTEN OCCASIONALLY THE PAST YEAR At least 3 At least 1 Less than 1 issues out of 4 issue out of 4 issue out of 4

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Appendix “I” – Mediaforce/RNAI Map And Titles

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Appendix ‘I1’  Mediaforce/RNAI – Regional Weekly Newspaper Titles

Anglo Celt Kerryman Offaly Independent Bray People Kildare Nationalist Nenagh Guardian Carlow People Kilkenny People New Ross Standard Clare Champion Laois Nationalist Northern Standard Clondalkin Gazette Leinster Express Roscommon Champion Connacht Sentinel Leinster Leader Roscommon Herald Connaught Telegraph Leitrim Observer Sligo Champion Connacht Tribune Limerick Chronicle Southern Star Corkman Limerick Leader Sunday Democrat Derry Journal Longford Leader Sunday Journal Donegal Democrat Longford News Sunday People’s Press Donegal News Mayo News Tipperary Star Donegal on Sunday Meath Chronicle Tuam Herald Donegal People’s Press Midland Tribune Tullamore Tribune Drogheda Independent Munster Express Waterford News & Star Dundalk Argus Nationalist and Munster advertiser Western People Dundalk Democrat (Clonmel) Westmeath Examiner Enniscorthy Guardian Nationalist (Carlow) Westmeath Independent Fingal Independent Offaly Express Wexford People Gorey Guardian Wicklow People

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Appendix ‘I2’ – Map

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