12Th Annual TELECOM25% DISCOUNT OPERATORS to ORGANIZATIONS

TO SAVE UP TO US$200! OCTOBERBOOK 26TH BY SUPPORTING 12th Annual TELECOM25% DISCOUNT OPERATORS TO ORGANIZATIONS

WHERE MOBILE, ENTERTAINMENT AND INTERNET COME TOGETHER ATTENDED BY 3 – 6 December 2007 • Hong Kong Convention & Exhibition Centre OVER 1500 DELEGATES ANNUALLY

MAJOR TECHNOLOGIES AND INDUSTRY INITIATIVES TO BE COVERED: DMB • DVB-H • EV-DO • FMC • HSPA • IMS • LTE • NGN/NGMN • TD-SCDMA • NFC • Mobile VoIP • UMB • WiMAX

KEY INDUSTRY CHALLENGES TO BE ADDRESSED:

■ Opportunities from the convergence of mobile, entertainment and Internet ■ Next-generation networks and service strategies to achieve ultramobility ■ Reinventing business models for future service offerings in the new era of convergence ■ Commercial and infrastructure directions for mobile broadband technologies ■ Market dynamics, technology choices, and business challenges and opportunities in emerging markets

OPERATOR CASE STUDIES FROM:

KEY PARTNERS: SENIOR SPONSORS:

www.MobilityWorldCongress.com

TakeTTakke advantageaddvanttage ooff ththehe ununsurpassedsurpassed bbubusinesssiiness ddevelopmentevellopmentt oopportunitiespporttuniities during this week in mobility! Program Overview

The Mobility World Congress (formerly 3G World Congress) fully embraces all key technologies within the world of mobility and truly is a week of wireless where mobile, entertainment and Internet will come together. The theme for the two keynote sessions will revolve around the converging world of mobile and broadband. The six congress tracks, two special interests seminars, six interactive workshops and three co-located events will go beyond simple technology talk and into the real world of mobility. After a week in Hong Kong you will come away with practical ideas and lessons to better evaluate and proﬁ t from your technology investments.

Morning Afternoon NFC Day

Workshop 1: Capitalizing on Industry Transformation: Market and Technology Proﬁ t Opportunities to 2012 Workshop 2: HSPA and LTE: How will Future Technologies Deliver New User Value Propositions

Monday 3 December Workshop 3: Exploring Mobile Broadband Strategies

Exhibition open 11.00am – 6.00pm, Networking Cocktails at 5.00pm

Congress Tracks: A. Mobile Broadband Deployment B. Emerging Business Models C. Wireless Devices Joint Keynote Session for Tuesday Tuesday 4 December

Exhibition open 10.00am – 6.00pm, Networking Cocktails at 5.00pm

Congress Tracks: Keynote Session D. Network Evolution for E. Next-generation Services F. Emerging Market Opportunities Wednesday Wednesday 5 December

WiMAX Strategy Day

Mobile TV Day Thursday 6 December Workshop 5: Global Spectrum for Future Mobile Broadband: WRC 2007 Update Workshop 6: Future of Mobile Applications and Services Workshop 7: Optimizing Your In-building Coverage and Capacity – Femtocell, Picocell and Other Approaches

Exhibition Main Congress Co-located Events 2 Workshops Special Interest Seminars

www.MobilityWorldCongress.com Global Operator Perspectives

Over 50 operators are conﬁ rmed from 25 countries. Packed with real life case studies and industry observations, the Mobility World Congress is your best opportunity to learn from thought leaders. Let them help you make the best move forward in the mobility game.

Henry Yeh Paul Edwards Johan Wickman Tushar Maheshwari Head of Value Added Services, Chairman Head of R&D, Business Area Chief Commercial Ofﬁ cer Multimedia Business Group Starcomms Nigeria Mobility Afghan Wireless Globe Telecom, Philippines Communications TeliaSonera, Sweden

Mike Robey Springfi eld Lai Kin Hung Chan Matthew Willsher Executive Director, Mobile Chairman Head, Advanced Multimedia Chief Operating Offi cer Consumer Strategy, Consumer Asia Pacifi c Telecom Group, Services Hong Kong CSL Marketing & Channels Taiwan StarHub, Singapore Telstra, Australia

Gopal Vittal Yasuhiko Ito Anil Nihalani Ibrahim Gedeon Director – Marketing & EVP, CTO & Board Member Head of Mobile Product CTO Communication KDDI, Japan StarHub, Singapore Telus, Canada Bharti Airtel, India

Hideo Okinaka Rakesh Mahajan Ihab Osman Hossein Moiin VP & GM, Emerging Technologies & Director of Mobility Chief Commercial Ofﬁ cer Group VP, Technical Strategy Spectrum Division BT Global Services, UK Sudatel, Sudan T-Mobile International, UK KDDI, Japan

Charles Henshaw Yeon-Hak Kim Alexandra Reich Bram Jan Streefl and Director & CEO EVP & Chief Strategy Offi cer Chief Operating Offi cer Co-Founder & Managing Director China Mobile Peoples KTF, Korea Sunrise, Switzerland Trustive, France Telephone, Hong Kong

Tan Ho-Chen Neil Monteﬁ ore Peter Trinkl Ruddy Valdivia Chairman & CEO CEO Chief Strategy Ofﬁ cer CEO Chunghwa Telecom, Taiwan MobileOne, Singapore Swisscom Mobile, Switzerland Valtron, Peru

Tahir Hameed Ricky Wong JC Dorng Alexander Baluk Director Strategy & Business Co-founder & Chairman Chief Strategy Ofﬁ cer Head of R&D, Access Network Development City Telecom, Hong Kong Taiwan Mobile VimpelCom, Russia Mobilink, Pakistan

Brian Seligmann Mikhail Belousov Windus Lam Pankaj Sethi Senior Manager, Products & Head of RAN Development VP, Marketing President, Value Added Services Services Department CTM, Macau Tata Teleservices, India MTN, South Africa VimpelCom, Russia

Richard Saggers Borut Razdevsek Jean-Noël Tronc Akil Beshir Head of Strategy & Planning Future CEO CEO Chairman & CEO Products Debitel, Slovenia Orange France Telecom Egypt Vodafone Group Services

Mike Walker Jan Inge Johnsen Guntur S Siboro Uwe Löwenstein Group Research & Development SVP, Commercial Group Marketing Director Manager Spectrum Technology Director DTAC, Thailand PT Indosat, Indonesia Telefonica O2 Europe Vodafone Group Services

Chang Moon Han Pierrick Hamon Jonas Kronlund Bjørn Amundsen Team Leader, Mobile Device & Board Member Technology Manager, R&D VP, Director, Head of Coverage Access Network R&D Ofﬁ ce Telekomunikacja Polska Group, Elisa, Finland Telenor, Norway SK Telecom, Korea Poland

Kristin Braa Sachio Semmoto Hyun-Wook Kim Marco Antonio Galvan Managing Director, Asia Paciﬁ c Founder, Chairman & CEO Senior Manager VP, Innovation & Strategy Research & Innovation Centre EMOBILE, Japan SK Telecom, Korea Telmex, Mexico Telenor

Jan Nilsson Gianluca Zafﬁ ro SeHyun Oh President Project Manager SVP & CTO Far EasTone TILAB Innovation Trends SK Telecom, Korea Telecommunications, Taiwan Telecom Italia

Kennet Rådne Martin Varsavsky Christopher Lau VP, Head of Content Partner Founder & CEO Director of Future Services Management Fon, Spain SmarTone-Vodafone, Hong Kong TeliaSonera, Sweden

Speaker updates and biographical information, Interested in speaking? Contact Crystal Chua of visit www.MobilityWorldCongress.com/speakers Beacon Events at [email protected] 3

Phone: +852 2219 0111 • Fax: +852 2219 0112 • Email: [email protected] Keynote Session Day One • 4 December 2007 • Tuesday • Afternoon

1.30pm – 6.00pm Jointly for

Radical new business models are emerging as the mobile, entertainment and Internet industries converge. Service offerings within the world of mobility are becoming more and more innovative as this convergence creates massive revenue opportunities and expands the capabilities of mobile technologies. This joint keynote session for both Mobility World Congress and MEF LIVE will provide a clear indication of how the world of mobile services and entertainment are converging and discuss how service innovation will be a critical competitive differentiator for operators today and tomorrow. Opening Ceremony 5. Keynote Panel Discussion: Chris Maybury Tapping on the Service Innovation Beacon Events Opportunities Arising from the Convergence of Mobile, Entertainment and Internet Perry M. LaForge • Working the business models as mobile, entertainment CDMA Development Group and Internet converge Alan Hadden • How can converged mobile services avoid the mistakes Global mobile Suppliers Association that plague the fi xed Internet? • What role must each player play to boost the Mike Rowse JP opportunities arising from this convergence? InvestHK • What lies ahead for the industry? Patrick Parodi Participants include: Mobile Entertainment Forum Jean-Noël Tronc Marion Lai JP Orange France OFTA, HKSAR Government Sung Lee MySpace Jing Wang Todd Miller TD-SCDMA Forum Sony Pictures Television International Jean-Pierre Bienaimé Michael Walker UMTS Forum Vodafone Group Services 1. Seeing Beyond the Crystal Ball of Mobility as Won-Pyo Hong the Media and Internet Players Move into Your EVP, Telecommunication Network Business Customers’ Minds Samsung Electronics Jean-Noël Tronc 6. Delivering Innovative Services in ICET CEO (Information, Communications, Entertainment Orange France and Transaction) 2. A Look at Industry Hurdles for Next- Yeon-Hak Kim generation Service Innovation: Device, EVP & Chief Strategy Offi cer Infrastructure and Business Models KTF Michael Walker Group Research & Development Director 7. Operator Roundtable: Vodafone Group Services The Way Forward for your Mobility Business – What is the Single Most Important Revenue 3. Re-creating a Good Internet Experience on the Opportunity in the World of Mobility? Mobile • Do you see a change in your customer behavior? Sung Lee • How does it impact your business direction? VP of Asia Operations • What do you think is the most profi table revenue MySpace opportunity? • How do you plan to achieve this revenue opportunity? 4. Entertainment Comes to the Small Screen Moderator: Kevin Dillon Todd Miller Interim CEO EVP & Managing Director, Asia Acision Sony Pictures Television International Participants include: Sachio Semmoto Founder, Chairman & CEO EMOBILE Jan Nilsson President Far EasTone Telecommunications Peter Trinkl Chief Strategy Offi cer Swisscom Mobile Borut Razdevsek CEO Debitel 4 End of Congress Day One followed by Networking Drinks Reception in the Exhibition Area

www.MobilityWorldCongress.com Keynote Session Day Two • 5 December 2007 • Wednesday • Afternoon

1.30pm – 5.30pm

The concept of mobility focuses on removing the constraints of time and space to provide communication anytime, anywhere. The introduction of mobility also challenges mobile operators’ network architectures to bring the personalization of terminals and deployment of innovative services to the end user. Day two’s Keynote Session brings industry expert assessments and opinions from leading operators and global technology players providing key directions in next-generation networks and technology architectures. Recognizing that emerging markets, many of which are in Asia, will be the driver for industry growth, this Keynote Session will focus on opportunities with low cost networks and ultra low cost wireless devices to access new markets and revenue streams helping the industry take a step closer to true global mobility

1. Achieving the Ultramobility Vision Through 8.8. TechnologyTechnology Panel Discussion: Innovative Next-generation Network and Key Key Directions in Next-Next-generationgeneration Networks Service Strategies andand TechnoloTechnologygy Architecture Tan Ho-Chen • New industry initiatives – NGNM, LTE and UMB Chairman & CEO • PlanninPlanningg for new initiatives and balancingbalancing that with the Chunghwa Telecom ccurrenturrent network investments in minmindd • A realistic projection of customer requirements and iimpactmpact on networnetworkk andand technologytechnology arcarchitecturehitecture 2. The Promise of Low Cost Networks and Ultra • Looking ahead to ensure your network is ready fforor next- Low Cost Wireless Devices ggenerationeneration servservicesices Senior Executive Moderator: Moderator: Karim Taga ZTE ManagingManaging Director – Telecoms,Telecoms, IT, MeMediadia & ElectronicsElectronics 3. Next-generation Networks for Ubiquitous ArthurArthur D. LittleLittle Communications ParticipantsParticipants include: Yasuhiko Ito Mary ChanChan EVP, CTO & Board Member Alcatel-LucentAlcatel-Lucent KDDI Yasuhiko Yasuhiko ItoIto KDDI 4. Innovating and Redefi ning Your Future Service Offering in the New Era of Convergence SeHyun OhOh SeHyun Oh SKSK TelecomTelecom SVP & CTO Ibrahim Ibrahim GedeonGedeon SK Telecom CTOCTO TelusTelus 5. Transforming Your Network Infrastructure to Hossein Hossein MoiinMoiin Deliver More Advanced Mobile Services GroupGroup VP, TechnicalTechnical Strategy Mary Chan T-MobileT-Mobile InternationalInternational President – Wireless Business Group Alcatel-Lucent 9. OperatorOperator Roundtable: Turning Turning yyourour TechnoloTechnologygy Investments into 6. Critical Success Factors to Realize the ProfiProfi table Revenue GeneratinGeneratingg Services Commercial Potential of Mobile Broadband • Where have yyouou put yyourour monemoney?y? Sachio Semmoto • Did you get the projected returns? Founder, Chairman & CEO • Lessons learnt ffromrom past technolotechnologygy investments? EMOBILE • Key services to invest fforor Moderator: Thomas Ramsey 7. Critical Factors on the Road to PartnerPartner Next-generation Mobility Squire,Squire, Sanders & Dempsey Stefan Schmitgen ParticipantsParticipants incinclude:lude: Director Matthew Matthew WillsherWillsher McKinsey & Company ChiefChief Operating Offi cer HongHong Kong CSL Neil Neil MontefiMontefi oreore CEOCEO MobileOneMobileOne Ihab Ihab OsmanOsman ChiefChief Commercial OffiOffi cer SudatelSudatel JC DorngDorng ChiefChief StrategyStrategy Offi cer TaiwanTaiwan MobileMobile

End of Congress Day Two followed by Networking Drinks Reception in the Exhibition Area 5

Phone: +852 2219 0111 • Fax: +852 2219 0112 • Email: [email protected] Congress Tracks Day One • 4 December 2007 • Tuesday • Morning Registration will start at 8.30am

9.00am – 12.30pm

TRACK A. MOBILE BROADBAND TRACK B. EMERGING BUSINESS TRACK C. WIRELESS DEVICES DEPLOYMENTS MODELS Chairman: Chairman: Chairman: Alan Hadden, President Maurie Dobbin, Managing Director Geoff Varrall Global mobile Suppliers Association TeleResources Engineering Executive Director & Shareholder (GSA) RTT Programmes 1. Seeing the Commercial Sense in 1. Getting your Mobile Advertising 1. Challenges of Multimedia WiMAX Business Models Right and Future Handsets Jan Nilsson, President Directions Brian Modoff, Managing Director & Senior Far EasTone Telecommunications Richard Saggers, Head of Strategy & Wireless Equipment Analyst 2. Telstra’s NextG: Faster, Simpler, Planning Future Products Deutsche Bank Vodafone Group Services Everywhere – Making HSPA 2. Personalizing the User Experience Technology Work for Customers 2. Taking Advantage of the – User Interface, Browsers, Mike Robey, Executive Director, Mobile Opportunities in your Next- Operating Systems and Rollable Consumer Strategy, Consumer Marketing generation Mobile Networks to Electronic Displays & Channels Deliver Innovative and Profi table Telstra Services 3. The Next Revolution of Wireless Hossein Moiin Communication: Smart Connected 3. Mobile Mulitmedia Experiences Devices with EV-DO Group VP, Technical Strategy T-Mobile International Lars Thyroff Ibrahim Gedeon, CTO Head of Product Management, Wireless Telus 3. Multi-play Digital Convergence Modules Division 4. TD-SCDMA Trial Updates and JC Dorng, Chief Strategy Offi cer Siemens Taiwan Mobile Plans 4. Monetizing Ultra Wideband Senior Executive 4. Infrastructure-based Competition Connections in Mobile Devices ZTE Advocate Offering Symmetric and Handsets 5. Enhanced 3G Network Strategies, 1Gbps Hyun-Wook Kim, Senior Manager Device Availability and Business Ricky Wong, Co-founder & Chairman SK Telecom Models City Telecom Mark Bowles, Founder & VP of Business Alan Hadden, President Development & Marketing 5. A MVNO’s Perspective of the Staccato Communications GSA Mobility Game 6. Why Mobile Broadband? For your Borut Razdevsek, CEO 5. Ultra Low Cost Devices and Customer or the City? Debitel Related Initiatives Bjørn Amundsen, VP, Director, Head of 6. Driving Revenue for Retail Brands 6. Ultra-Mobile PCs – Exploiting Coverage and the Mobile Phone Embedded Communications Telenor Nordic Mobile Maurie Dobbin TeleResources Engineering 7. Enhancing the Wireless Chipset 7. Mobile Broadband Data Applications Beyond the Mobile Optimization – Improving the 7. Fixed Wireless Access Operator: Phone such as PCs, HDTVs, Data Service Experience on 3G Deploying Mobility Through Payments and Telematics and 4G Networks EV-DO Amit Malhotra, VP Technical Solutions Paul Edwards, Chairman 8. iPhone – Impact and Evolution of Venturi Wireless Starcomms Nigeria Communications Consumer Electronic Devices on the Mobile Industry 8. Mobile Broadband Panel 8. Mobile VoIP: Business Models, Discussion: Challenges and Opportunities 9. Overview of UWB and • What can Asian operators do to Dean Bubley, Founder Implications for PANs encourage customers to increase Disruptive Analysis Mark Bowles, Board Member spending on mobile broadband WiMedia Alliance services? 9. Mobile Monetization: Trends in • What innovative mobile broadband Mobile Advertising services are customers subscribing to? Dilip Venkatachari • Which pricing mode work best? Product Management Director Moderator: Alan Hadden, GSA Google Mobile Participants include: Frederick Rose, President, Asia Pacifi c, Alcatel-Lucent Hideo Okinaka, VP, KDDI Charles Henshaw, CEO, China Mobile Peoples Telephone Bjørn Amundsen, Telenor Nordic Mobile Mike Robey, Telstra

Operator Case Study

6 Please visit www.MobilityWorldCongress.com for the latest program updates

3 – 6 December 2007, Hong Kong www.MobilityWorldCongress.com Congress Tracks Day Two • 5 December 2007 • Wednesday • Morning Registration will start at 8.30am

9.00am – 12.30pm

TRACK D. NETWORK TRACK E. NEXT-GENERATION TRACK F. EMERGING MARKET EVOLUTION SERVICES OPPORTUNITIES Chairman: Chairmen: Stuart Sharrock, President Steve Falk, VP Technology & Advocacy Telemates CDMA Development Group Jean-Pierre Bienaimé, Chairman UMTS Forum 1. An Operator’s Perspective of 1. Discovering a Different World 1. Balancing Business Opportunities EDGE Evolution: Economics and with your Mobile Search and Technology Strategies for Technology Chan Kin Hung, Head, Advanced Emerging Rural and Low ARPU Charles Henshaw, Director & CEO Multimedia Services Mobile Markets China Mobile Peoples Telephone StarHub Akil Beshir, Chairman & CEO 2. Evaluating the Commercial 2. Tapping into the Opportunities Telecom Egypt Viability of Femtocell to Extend of IM and Advanced Messaging 2. Key Spectrum Policy, Regulatory Your Inbuilding Coverage Markets and Licensing Developments Alain Biston Kevin Dillon, Interim CEO Shaping the Key Asian Markets President, W-CDMA Business Division Acision Alcatel-Lucent 3. Understanding the Key Market 3. Exploiting Customer Insights to Dynamics and Business Prospects 3. An Operator’s Comparison of LTE Establish the Key Drivers and in Emerging Markets and WiMAX Business Models for Mobile 2.0 View 1: Vietnam Brian Seligmann Kennet Rådne, VP & Head of Content View 2: India Senior Manager, Products & Services Partner Management Pankaj Sethi, President, VAS MTN TeliaSonera Tata Teleservices 4. The Standardization of Common 4. How can Social Presence View 3: Africa IMS within ETSI and 3GPP Innovate Mobile Mediated Ihab I Osman, Chief Commercial Offi cer Adrian Scrase, VP, International Communication? Sudatel Partnership Projects Gianluca Zaffi ro, Project Manager, View 4: Russia ETSI TILAB Innovation Trends Alexander Krupnov, President Telecom Italia 5. Migration to All-IP – The Role of Andrey Skorodumov, Executive Director IMS and MMD 5. A Total View of FMC and Infocommunication Union Ashraf Dahod, President & CEO Convergence in the Real World: View 5: Afghanistan Starent Networks A Strategic Checklist for Tushar Maneshwari Operators and Regulators Chief Commercial Offi cer 6. IP Transformation – From CW Cheung, Consulting Director Afghan Wireless Competitive Threat to Sustainable Ovum Competitive Advantage 4. Seeking Existing and New Rakesh Mahajan, Director of Mobility 6. Mobilizing the Social Networks Approaches to Justify and Fulfi ll BT Global Services and Communities Soaring Valuations in Emerging Henry Yeh, Head of Value Added Services, Markets 7. Evolving Access Networks to Multimedia Business Group Amrish Kacker, Principal Consultant Beyond 3G Globe Telecom Analysys Ray Butler, VP, Systems Engineering Andrew Corporation 7. Intelligent Transport System 5. Understanding your Customers to Bryan Carr, Chief Operating Offi cer Succeed in Emerging Markets 8. Co-existence in Hybrid Networks SmartTrans Jan Inge Johnsen, SVP, Commercial Group with 3G/Cellular, WiFi and DTAC WiMAX 8. Learning from the MMS and PTT Chang Moon Han, Team Leader, Mobile Launches 6. Emerging Markets: First Time Device & Access Network R&D Offi ce Users May be Ahead of Their SK Telecom Well Seasoned Counterparts in Adopting the Hottest New 9. WiFi 802.11s Hot Spot, Mesh Technologies and Multi-Hopping Network Jari Alvinen, Chairman of the Board Developments Open Mobile Alliance Martin Varsavsky, Founder & CEO Fon 7. MobileBroadband to the Mass: The 3G Challenges and 10. Future Directions in Ubiquitous Opportunities in Indonesia City and Muni-Wireless GunturS Siboro Broadband Alternatives Marketing Director Esme Vos, Founder PT Indosat MuniWireless.com Additional Confi rmed Speakers for Track F Include: Windus Lam, VP, Marketing, CTM Marco Antonio Galvan, VP, Telmex Ruddy Valdivia, CEO, Valtron Operator Case Study

Please visit www.MobilityWorldCongress.com for the latest program updates 7

Phone: +852 2219 0111 • Fax: +852 2219 0112 • Email: [email protected] CO-LOCAT

The Ofﬁ cial Annual Event of in Asia 4-5 DECEMBER 2007 • TUESDAY – WEDNESDAY Mobile Entertainment is a key revenue driver for the industry, yet there are still a number of hurdles which need to be addressed before any mass adoption can be achieved. Recognizing the importance of bringing together the key players within the mobile entertainment value chain to collaborate and overcome these hurdles, the Mobile Entertainment Forum (MEF) and Beacon are pleased to bring you the inaugural MEF LIVE with the hope that the industry will improve user experiences that will better attract higher consumption of mobile entertainment using the right business models. This two day industry event will delve into the variety of options and content available in the region and discuss how Asian and international mobile entertainment players can enjoy successful market expansion.

Highlights ■ MEF LIVE Party ■ MEF LIVE Cyberzone ■ MEF LIVE Interactive Zone – With Pods & Technology Showcase ■ MEF LIVE Channel – With Exclusive Industry Interviews ■ MEF Member Lounge ■ MEF LIVE – Featuring Industry Thoughtleaders and Winners

DAY ONE DAY TWO Morning Morning It’s all About the User Experience Talking Dollars & Sense 1. How can Operators Play in the New Mobile World of Chair’s Opening Remarks Entertainment? 1. Heating Up Mobile Entertainment – Buzz from Asian 2. How to Best Sell Mobile Entertainment to Average Youth Mobile Customers? 2. Show Me the Money! 3. How can we Better Drive the Uptake of Mobile 3. Choosing the Super Model Entertainment? 4. Enjoying the Air of Freedom in the D2C Game 4. Bringing the Internet Experience onto the Mobile 5. Singing the Right Tune to Boost the Consumption of 5. Consumer Panel: How do Consumers Search and Mobile Music – What does the Future Hold? Discover Content Effectively? Afternoon Afternoon Going International • Coming To Asia Joint Keynote Session for: Key market characteristics • Areas of growth and lessons learned Ways to penetrate the international and key Asian markets 6. 10 Things you Need to Know Before Coming to Asia Refer to Congress Keynote Session on Page 4 7. Going On The International Catwalk

MEF LIVE 2007 Conﬁ rmed Speakers & Panelists include:

Patrick Parodi* Henry Yeh, Head of Value Added Ruuben van den Heuvel* Kennet Rådne, VP, Head of Content Chief Sales & Marketing Offi cer Services, Multimedia Business Group SVP, Digital & New Business Partner Management Amobee Globe Telecom, Philippines Development TeliaSonera, Sweden Gopal Vittal, Director – Marketing & Arthur Chang, Founder & CEO Sony BMG Music Entertainment Ringo Chan, VP, Wireless Development, Communication Green Tomato (Asia) Asia Pacifi c Bharti Airtel, India Neeraj Roy* Todd Miller Turner International Victor Siegel, CEO Managing Director & CEO EVP & Managing Director, Asia Sandy Monteiro Blue Frog Media Hungama Mobile Sony Pictures Television SVP, ASEAN International Kok Fung Lai, CEO Simon Galpin VP, Digital (SEA excluding China) Buzzcity Associate Director-General Alexandre Olmedo* Universal Music Group International General Manager, South Asia Alan Seiffert, Senior VP, Business Investment Promotion Dennis Hamann* Streamezzo Development & Partnerships InvestHK Director of Content Solutions, Asia CNBC Asia Pacifi c Ave Wrigley Stefan Rust* Verisign Head of Development, Strategy and Richard Robinson* Head of New Media Technology Duncan Orrell-Jones, SVP & Managing Planning CEO ITN Director, Asia Pacifi c C3 Group & Web Services Industry Dada Asia Mark Lam, Chairman, Executive Walt Disney Internet Group Group Committee & CEO Julian Lai-Hung* Jan Inge Johnsen Sun Microsystems SVP, Commercial Group Live365 Director Wireless, APAC Peter Trinkl, Chief Strategy Offi cer DTAC, Thailand Andrew Bud* Warner Bros. Entertainment Swisscom Mobile, Switzerland Mike McCabe, Director of Mobile, Asia Chairman Michael Nash, SVP, Digital Strategy & Pankaj Sethi Electronic Arts mBlox Business Development President – Value Added Services Guntur S. Siboro, Marketing Director Warner Music Group Caroline Chow, Director of New Media Tata Teleservices, India EMI Music SEA PT Indosat, Indonesia Jay Kim* Kristin Braa, Managing Director, Asia Christopher Lau EVP, APAC & Music Business Group Christian Heilesen, CEO Pacifi c Research & Innovation Centre Director of Future Services Widerthan Fun Mobile Telenor SmarTone-Vodafone, Hong Kong * MEF Board Member

Check out www.meﬂ ive.com for further program details and updates. 8 For sponsorship opportunities, please contact Charlotte Chan at [email protected] or (852) 2531 6112.

3 – 6 December 2007, Hong Kong www.MobilityWorldCongress.com ED EVENTS Registration will start at 8.30am

WiMAX Strategy Day

6 DECEMBER 2007 • THURSDAY 6 DECEMBER 2007 • THURSDAY After years of hype, the industry is closing in on drawing real Co-hosted with returns from WiMAX and hopefully mobile WiMAX. Still, there Mobile is providing brands a way to reach their consumers like are a lot of technical and commercial obstacles to be addressed – never before. Always on, always available and everywhere! Join such as convergence, device, speed, terminals, service proposition the Mobile Marketing Association (MMA) at this event to fi nd out and roaming. This one-day specially focused session will bring how to integrate mobile into your cross media initiatives, what’s you the latest updates on key WiMAX projects and fresh industry hot, what’s not, what the options are and most importantly, how perspectives on this promising, yet still in its early stage, technology. to get started now! Anytime, anywhere marketing, it’s here. 1. A Look at Trial Findings Around the World: Welcome from the Mobile Marketing Association Evaluating the Opportunities Created by WiMAX Laura Marriott, President, Mobile Marketing Association in the World of Mobility Chairman: Sandy Agarwal, Managing Director, Enpocket & MMA Karim El Naggar, VP of WiMAX Business Group APAC Chairman Alcatel-Lucent 1. Keynote Address – Global Perspectives on Mobile Marketing 2. Identifying Next-generation Business Models and Gene Keenan, VP Mobile Strategies, Isobar Exploiting Innovative Market Strategies with 2. Mobile Marketing Basics WiMAX for Mobile Operators 3. Mobile Creativity Defi ned: Leveraging Mobile to Achieve Campaign Success 3. A Look at the Innovative Market Entry and 4. Case Study: How are Retailers Leveraging Mobile to Network Strategies with WiMAX Around the World Generate Revenue? 5. Industry Panel: Doing it Right with Mobile Advertising 4. A Reality Check Before you Invest in WiMAX: Over the last year, the mobile advertising industry has Looking at the Economics of Technology Planning skyrocketed! Join this panel of experts as they discuss what and Deployment Approaches to Maximize your has led to the meteoric rise and why mobile advertising should be a part of your brand strategy in 2007. WiMAX Performance and ROI • Advertising guidelines for ecosystem scale • Measurement: The role of metrics and the need for third 5. How to Build Customer Value through Innovation party research and auditing to validate marketing adoption in WiMAX Devices, Terminals and Connectivity • Advertising technologies – how to choose Strategies 6. Mobile Advertising – Monetizing the Subscriber Value Chain 6. APTG’s Network and Service Experience and Stephen Kerwick, Director, Business Intelligence & Mobile Strategy for WiMAX Advertising, Openwave Springfi eld Lai, Chairman 7. Mobile Marketing in India - Past, Present and Future Rajiv Hiranandani, Co-founder & Country Head, Mobile2Win Asia Pacifi c Telecom Group (APTG) 8. Mobile Advertising – Unleashing the potential on the 7. Mobile WiMAX – Delivering Convergence, Low 3rd screen Latency, Advanced Security, QoS and Worldwide Boudewijn Pesch, Managing Director, Acision Roaming Capabilities 9. Mobile Advertising – Driving Success through Interaction 8. Spectrum Update for the Key Asian Countries: Joshua Maa, CEO, Madhouse Understanding their Requirements and 10. Case Study: Consumer Engagement through Mobile Marketing Identifying Opportunities Geoffrey Handley, Director, The Hyperfactory 9. Moving Ahead on 802.16e Certifi cation Roaming 11. The Power of Mobile Marketing in a Converged Marketplace and Convergence Ken Parkinson, Senior Director of Sales & Business Development 10. 4G in Operation: Business Case Study and Cost Qpass Structure Comparison 12. Wireless Operator Roundtable This panel will focus on the opportunities and challenges in 11. A Look at Korean Operator Experiences: mobile marketing from a global wireless operator perspective. • Perspectives on mobile marketing growth and how the Network, Services and Applications Innovation operator can assist the marketer to reach their consumer with WiBRO • The role of mobile advertising and the operator position in Simon Bureau, Managing Director the ecosystem • Revenue opportunities and how to work in an on/off deck Vectis environment Jim Manis, President & CEO, 1024 Wireless Services 12. How can WiMAX Play a Key Role in a Converged Richard Saggers, Head of Strategy & Planning Future Products Model to Maximize Revenues in Rural Areas? Vodafone Group Services & MMA EMEA Chairman Tahir Hameed Closing Remarks Director Strategy & Business Development Additional Confi rmed Speakers: Mobilink Geoffrey Handley, New Business Director, Asia Pacifi c 13. Providing True Wireless IP Roaming for WiMAX The Hyperfactory Jay Emmet, President, mBlox & MMA North American Bram Jan Streefl and, Co-Founder & Managing Director Vice-Chairman Trustive Faissal Houhou, VP Business Development, mBlox Asia Pacifi c Marcus Sigurdsson, Digital Lead, Ogilvy Visit www.MobilityWorldCongress.com/WiMAX for Lanny Albina Huang, General Manager, Playboy TV Asia & Japan additional information and latest program details PlayboyEntertainment Group Jimmy Poon, Managing Director, Púca China Visit www.MobilityWorldCongress.com/mmf for Operator Case Study 9 additional information and latest program details

Phone: +852 2219 0111 • Fax: +852 2219 0112 • Email: [email protected] Special Interest Seminars Registration will start at 8.30am

NFC Day Mobile TV Day

3 DECEMBER 2007 • MONDAY 6 DECEMBER 2007 • THURSDAY

Near Field Communication (NFC) will look at how short range The industry has mixed views for the commercial feasibility wireless technologies can enable mobile devices to obtain of the mobile TV proposition. Though mobile TV has information, facilitate contactless payments and share data attracted more than 5 million subscribers in Asia, Europe between mobile devices, PCs and consumer devices. and the Middle East, the industry still faces technical hurdles including standard debates and licensing issues, Chairman: not to mention how to get a return on an operator’s Patrick Henzen, Spokesperson investment. Mobile TV Day will dive in to the economics NFC Forum and the plethora of new content possibilities. 1. Building the Business Case for NFC Chairman: 2. Go-To-Market Strategies to Deliver Seamless User Bosco Fernandes, Chairman Experiences and Attract Mass Market Adoption UMTS Forum-GSM-A Mobile TV Working Group Anil Nihalani, Head of Mobile Product StarHub 1. Working with MediaFlo to Bring a Complete Mobile Media Experience 3. Delivering NFC Technology and the Road Ahead Patrick Henzen, Spokesperson 2. Mobile TV and Video: The Combination of NFC Forum Broadcast, Telecom and Internet Experiences Juha Lipianen, Director, Mobile Video & TV Experience 4. ETSI’s Activities in NFC DVB Forum Adrian Scrase, VP – International Partnership Projects ETSI 3. Discovering the Technology and Commercial Angles for Digital Media Broadcasting 5. Overcoming the Hardware, Technical and Architectural Constraints 4. Panel Discussion: Proliferating Technology Options and Business Models have Complicated 6. Panel Discussion: Overcoming the Industry Divide the Nascent Mobile TV Sector. Are any Winning to Deliver the Best User Experience to Achieve Technologies and Commercial Strategies Mass Market Adoption Emerging? • How to deliver seamless customer experience? • What are the technical glitches to avoid? • Roles of the different stakeholders to populate NFC • Getting the price right (fi nancial, transport and retail communities) • Getting the mobile TV content right to attract customer • How can you play a fair game? Creating a win-win situation consumption by getting revenue share, license fees, set-up fees right • Regulatory framework and opening spectrum 7. Creating a Win-win Situation to Boost the Success 5. Deploying Broadcasting Services in Cellular of NFC: Working with the Financial, Transport and Networks and Creating a Sustainable Business Retail Communities Case 8. More Secure and Interactive Mobile Payment Bosco Fernandes Using Smartcard, NFC and Contactless UMTS Forum-GSM-A Mobile TV Working Group Technologies 6. Lessons Learned and What’s Next for Mobile TV David Chen, VP, Advanced Payment Systems, Product Jonas Kronlund, Technology Manager, R&D Sales & Delivery (Asia Pacifi c) Elisa Corporation MasterCard Worldwide 7. Orange Poland in Front of Mobile TV Dilemma 9. Innovative Applications Beyond Contactless Pierrick Hamon, Board Member Payments Telekomunikacja Polska Group 10. Going Mobile – Mobile Payments Milestones for 8. Mobile TV Value Proposition in Switzerland 2007 and Beyond Alexandra Reich, Chief Operating Offi cer Gordon Cooper, Regional Head of Mobile Payment Sunrise, Switzerland Visa International 9. Panel Discussion: What are the Key Lessons from 11. How Should Devices Evolve to Support the Operators’ Commercial Launches so far? Growth of NFC? 10. The Austrian DVB-H Experience, Commercial and Additional Speaker: Regulatory Challenges Gil Bernabeu, Technical Director, GlobalPlatform Karim Taga, Managing Director & Global TIME Visit www.MobilityWorldCongress.com/nfc for (Telecoms, IT, Media & Electronics) Practice additional information and latest program details Arthur D. Little 11. Stretching Your Mobile TV Platform with Digital Audio Broadcasting Visit www.MobilityWorldCongress.com/MobileTV for additional information and latest program details 10

3 – 6 December 2007, Hong Kong www.MobilityWorldCongress.com Interactive Workshops

Registration will start at 8.30am

A unique combination of strategic business seminars and technical workshops that deliver in-depth brieﬁ ngs and up-to-the-minute information on new business models, emerging technologies, market updates and service innovations. Workshop 1 Monday 3 December • 9.00am – 5.00pm CAPITALIZING ON INDUSTRY TRANSFORMATION: MARKET AND TECHNOLOGY PROFIT OPPORTUNITIES TO 2012

Jane Zweig, CEO, The Shosteck Group Michael Thelander, CEO, Signals Research Group

The one-day workshop program will analyze the proﬁ t and risk implications that the blurring of boundaries are having, and will continue to have, on the evolution of the wireless/ telecoms industry. It will explore the resulting changes for technology and infrastructure vendors, operators, device OEMs and ODMs, media/content/entertainment companies, software developers, ﬁ nancial institutions, and other organizations in the wireless value chain.

Workshop Agenda 1. Blurriness – Global Market Trends 4. Network Blurriness – Disrupters 7. Service Blurriness – Circuit Voice • Differentiating Emerging Markets • OFDMA (3G LTE, UMB and Mobile and VoIP from Developed Markets WiMAX) • VoIP – Free and cheap? • Different Meanings of “low-tier” • A Flat Network Architecture • VoIP for Enterprises (battle of and Differentiating: Low Tier and • Understanding the Relative building) Ultra Low Tier Economics of Next-generation • VoWLAN • Purchasing Power Parity (PPP) and Networks • Push to Talk Gross National Income (GNI) 5. Device Blurriness • Skype and Vonage, Catalysts? • Demand from the Wealthy in • Devices (multi-mode/multi- • UMA, SIP Emerging Markets functional) • VoIP in mobile – Real or Not? • The Impact of Cost in Developed • Consumer Electronics • Cannibalization of Premium Voice Markets • Smart Phones in Mobile? • Impact of Cost in Emerging Markets • Importance of User Interface 8. Network Blurriness – In-Building 2. Convergence or Divergence? • Portals on Top Deck …Tying Pieces Together • Adoption of New Technologies • Mobile Search on Devices • Femtocells, Repeaters and WiFi • Digital Living Room • Bluetooth • Market Update and Outlook • Who Owns the Consumer? • Side-loading – Device to Device 9. Business Model Blurriness – Old • Who Captures Customer Revenue? • Distribution and New 3. Network Blurriness • Customer Support • New Pricing Models • 3G Technologies – Facts and 6. Service Blurriness – Convergence Fantasies • Services and Applications (music, • Metro WiFi games, mobile TV, video, location- based services and peer-to-peer)

Workshop 2 Monday 3 December • 9.00am – 5.00pm HSPA AND LTE: HOW WILL FUTURE TECHNOLOGIES DELIVER NEW USER VALUE PROPOSITIONS

Geoff Varrall, Executive Director, RTT Programmes

HSPA and LTE together represent an overall shift towards radio access architectures capable of sustaining high data rates and low access latency. The scheduling and adaptation techniques implicit in HSPA and LTE and similar access options promise improvements in throughput efﬁ ciency but are dependent on hardware and software design innovations that are yet to be fully proven. Additionally there is a need to deliver a closer coupling between present broadcast, cellular and broadband access options in order to optimize future commercial opportunities. This workshop studies the role that HSPA and LTE will play in this integration process, how connectivity expectations are changing and what this means for operators needing to deliver new value propositions to the end user community. In particular we study the additional functionality that will be needed in radio access technologies to deliver future competitive value.

Workshop Agenda 1. A Review of How Consumer, Corporate and Specialist 4. The Technology, Engineering, Market and Business User Expectations are Changing Dynamics of HSPA and LTE 2. How New Technologies Will Deliver End User Value 5. The Impact of Standards on Future Competitive 3. Engineering Challenges and Associated Issues of Positioning Economy of Scale 6. The Impact of Spectral Allocation and Auction Policy on HSPA and LTE 11

Phone: +852 2219 0111 • Fax: +852 2219 0112 • Email: [email protected] Interactive Workshops Registration will start at 8.30am

Workshop 3 Monday 3 December • 9.00am – 5.00pm EXPLORING MOBILE BROADBAND OPPORTUNITIES Featuring presentations from:

CDMA2000 CDMA2000 1xEV-DO Revision A (Rev. A) CDMA2000 1xEV-DO Revision B (Rev. B) Ultra Mobile Broadband (UMB)

Workshop Agenda 4. Market Opportunities: A description of new and enhanced mobile broadband services 1. Market Dynamics: An insight into the industry and market dynamics that are driving the and applications enabled by Rev. A, Rev. B and UMB – With a focus on their ability to evolution to advanced broadband technologies and services – With an emphasis on lessons generate revenue in mature and emerging markets learned 5. Business Advantages: An overview of the ecosystem, network capacity, economic 2. Overview: An overview and comparison of existing and planned mobile broadband performance, ﬂ exible deployment scenarios, device availability, economies of scale, time- solutions based on 3GPP2, 3GPP and IEEE standards to-market advantage, mobility performance, etc. 3. Technology Advancements: A description of the advanced radio antenna techniques, 6. Live Demonstrations: See live demonstrations of Rev. B control and signaling mechanisms and core network infrastructure elements incorporated and UMB into the UMB solution – With a focus on their evolutionary interface with legacy networks Exploring Mobile Broadband Opportunities is free to all telecom service providers and and existing revenue-generating services government ofﬁ cials. Pre-registration is required. Please contact Beacon Events on [email protected] for further information.

Workshop 5 Thursday 6 December • 9.00am – 12.00pm GLOBAL SPECTRUM FOR FUTURE MOBILE BROADBAND: WRC 2007 UPDATE Hosted by: UMTS Forum Uwe Löwenstein, Manager Spectrum Technology Klaus D. Kohrt, Vice Chair Jean-Pierre Bienaimé, Chairman Telefonica O2 Europe UMTS Forum UMTS Forum

• ITU study period 2007-2011: Spectrum Issues between WRC-07 and WRC-11 / • View on the recent work of ITU-R WP8F / SG8, in particular the approval / implications Spectrum for IMT-Advanced (4G) of WiMAX (IEEE 802.16e) as the 6th radio interface for IMT-2000. • Detailed overview of the WRC-07 results as well as the implications on future spectrum • An Asian perspective for IMT-2000 and IMT Advanced.

Workshop 6 Thursday 6 December • 9.00am – 12.00pm FUTURE OF MOBILE APPLICATIONS AND SERVICES

Vincent Poulbere, Principle Analyst, Ovum Nathan Burley, Analyst, Ovum

Workshop Agenda 1. General Wireless Market Trends and Forecasts 2. Future of Speciﬁ c Mobile Services, Applications and Technology • A strategic view focusing on applications and services • Payments • Technology and connection trends (3G, WiMAX) • Mobile contactless (NFC) • Ovum forecasts (incl. data, content, messaging, music, games, TV, video) • Mobile TV • Opportunities, threats, challenges, strategies (inc. Social networking, convergence) • Mobile broadband • Evolutions of business models for wireless multimedia • Femtocells • Focus on evolutions of devices for wireless multimedia services: illustration with mobile music devices; the roles of media players

Workshop 7 Thursday 6 December • 9.00am – 12.00pm OPTIMIZING YOUR IN-BUILDING COVERAGE AND CAPACITY – FEMTOCELL, PICOCELL AND OTHER APPROACHES Alexander Baluk, Head of R&D, Access Network, VimpelCom Mikhail Belousov, Head of RAN Development, Vimpelcom

Workshop Agenda • Indoor coverage • Indoor at user expense • Solutions for indoor coverage • Regulatory traps • Technical problems • Economy of indoor coverage • VimpelCom R&D investigations on indoor coverage

Please visit www.MobilityWorldCongress.com/workshops 12 for more information on workshop programs and workshop leaders

3 – 6 December 2007, Hong Kong www.MobilityWorldCongress.com The Asian Mobile Market

The Mobility World Congress is perfectly placed to capitalize on the Asian mobile industry, a market that is still seeing incredible growth. As of November 2006 there were over 1 billion connections in the Asia Paciﬁ c region which comprises 37% of world connections and this is expected to rise to 42% by 2010.

The Asia Paciﬁ c mobile market, including China and India, is worth US$164 billion and is anticipated to grow to US$236 billion by 2010. That is almost a 50% growth in market value and makes the Asia Paciﬁ c region an incredibly lucrative one to be involved in.

In particular, India and China are dominating growth in the mobile phone industry, forecasted to represent 22% of new global subscribers in the period between 2005-10.*

*All ﬁ gures have been obtained from “Asia Paciﬁ c Mobile Power Players” report authored by Ovum.

Who Attends? Previous exhibitors include:

The Congress will welcome 1500 delegates over the week 7 Layers Efforts Technology Nortel including 150 speakers and 300 members of the international Accenture Elektrobit Orga Test Systems press. The exhibition featuring 50 leading companies will welcome Actix Empower Interacive Powerwave over 1000 visitors. In total 2500 attendees are anticipated to visit Adaptix Ericsson Technologies this event in Hong Kong in December. Aerofl ex Esmertec Primezone Agere Systems Eutelia Qool Labs Previous events’ attendees have come from the following: Airvana Fujitsu Qualcomm Delegates Attendees by country or region Visitors Alan Dick Huawei Radcom 7% Hong Kong 50% Alcatel-Lucent Infi neon Radvision 12% China (including Taiwan) 21% 38% Asia-Pacifi c 17% Analog Devices Intel RFI 21% Americas 4% Anite Telecoms Interactive Technology Rohde & Schwarz 9% Europe 4% Argent Networks InterGrafx Schema 13% Middle East & Africa 4% Argogroup Jataayu Software Seimens Attendees by level of responsibility Aspects Software Johnson Electric Siradel 16% Chairman/President/CEO/MD 12% Axesstel Kathrein China Spansion 23% Vice Chairman/VP/GM 9% 26% Regional Director/Manager 13% BCGI LightPointe Spirent 17% Technical Director/Engineering 24% Bridgeport Networks Communications Communications 13% Sales/Marketing/Business Development 38% CCF mBlox Syniverse 6% Other 4% Cerillion Technologies Micromuse Technologies Attendees by main business activity Cisco Systems Momoweb Tandberg 29% Telecom Operator 22% City University of Motorola Telcordia 23% Infrastructure Manufacturer 10% Hong Kong M-Systems Toshiba 13% Hardware Vendor 9% 10% Software Vendor 6% Comba Telecom NEC Trans Chip 7% Lawyer/Consultant 9% ComputaMaps Nextel United Fun Traders 3% System Integrator 14% CSG Systems Nexus Telecom Venturi Wireless 3% Content Provider/Application Designer 5% Dekolink Nokia Siemens ZTE 2% Investor/Financier 12% 10% Other 13% Digit Wireless Networks

How can I get in front of this targeted audience?

There are still exhibition space and sponsorship opportunities available. The Mobility World Congress team is able to work with any budget to get the exposure your company needs. For more information on how this event can help your business, please contact Geoffrey Ip on +852 2531 6138 or on [email protected]. 13

Phone: +852 2219 0111 • Fax: +852 2219 0112 • Email: [email protected] Supporters & Sponsors

SENIOR SPONSORS

Alcatel-Lucent (Euronext Paris and NYSE: ALU) provides solutions that enable service QUALCOMM Inc. is a leader in developing and delivering innovative digital wireless providers, enterprises and governments worldwide, to deliver voice, data and video communications products and services based on the Company’s CDMA digital communication services to end-users. As a leader in fi xed, mobile and converged technology. Headquartered in San Diego, California, QUALCOMM is included in broadband networking, IP technologies, applications, and services, Alcatel-Lucent the S&P 500 Index and is a FORTUNE 500® company traded on The Nasdaq Stock offers the end-to-end solutions that enable compelling communications services Market® under the ticker symbol QCOM. for people at home, at work and on the move. With operations in more than 130 For more information about QUALCOMM, please visit www.qualcomm.com countries, Alcatel-Lucent is a local partner with global reach. The company has the most experienced global services team in the industry, and one of the largest research, technology and innovation organizations in the telecommunications industry. Alcatel-Lucent achieved adjusted proforma revenues of Euro 18.3 billion in 2006 and is incorporated in France, with executive offi ces located in Paris. [All fi gures exclude impact of activities transferred to Thales]. ZTE is a leading global provider of telecommunications equipment and network For more information, visit Alcatel-Lucent on the Internet: http://www.alcatel-lucent.com solutions. ZTE’s product range is the most complete in the world - covering virtually every sector of the wireline, wireless and handset markets. The company delivers products and services to customers in more than 100 countries. ZTE commits around 10% of annual turnover to research and development and takes a leading role in a wide range of international bodies developing emerging telecoms standards. It is the fastest growing telecoms equipment company in the world, and is China’s only listed telecoms manufacturer, with shares publicly traded on both the Ericsson is shaping the future of Mobile and Broadband Internet communications Hong Kong and Shenzhen Stock Exchanges. ZTE was the only Chinese IT and telecoms through its continuous technology leadership. Providing innovative solutions in more manufacturer listed in Business Week 2005’s Information Technology 100 and was also included in BusinessWeek’s 2006 ranking of China’s than 140 countries, Ericsson is helping to create the most powerful communication Top 20 Brands. companies in the world. Please visit www.ericsson.com for more information. ZTE has set up 14 research and development institutes – in China, USA, Sweden, India, Pakistan and France. The company has set up a complete human resources management system for recruitment, training, appointment and employee motivation. ZTE has achieved fast market share growth at home and abroad and a considerable proportion of ZTE’s growth is now coming from the international market. The Corporation has established partnerships with over 500 operators in more than 100 countries around the world and has supplied products and solutions to 30 of the world’s top 100 operators, and six of the world’s top 20 operators. www.zte.com.cn

SUPPORTING SPONSORS

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Official Supporting Media Official Online TV Partner Official English Language Newspaper

Supporting Publications

Supporting Online Media

Supporting Analyst & Research Partners

Ofﬁcial DM Supplier 14

3 – 6 December 2007, Hong Kong www.MobilityWorldCongress.com Industry Speakers

Sandy Monteiro Thomas Ramsey CONTENT, ENTERTAINMENT & SVP, ASEAN ASSOCIATIONS & GOVERNMENT Partner VP, Digital (SEA excluding China) Squire, Sanders & Dempsey FINANCIAL SERVICE PROVIDERS Universal Music Group International

Stephen Falk Patrick Parodi Dennis Hamann Stuart Sharrock VP Technology & Advocacy Chief Sales & Marketing Ofﬁ cer Director of Content Solutions, Asia President CDMA Development Group Amobee Verisign Telemates

Perry M. LaForge Victor Siegel Gordon Cooper Maurie Dobbin Executive Director CEO Regional Head of Mobile Payment, Asia Paciﬁ c Managing Director CDMA Development Group Blue Frog Media Visa International TeleResources Engineering

Juha Lipianen Lai Kok Fung Duncan Orrell-Jones Jane Zweig Director, Mobile Video & TV Experience CEO SVP & Managing Director, Asia Paciﬁ c CEO DVB Forum Buzzcity Walt Disney Internet Group The Shosteck Group

Adrian Scrase Alan Seiffert Julian Lai-Hung Simon Bureau VP, International Partnership Projects SVP, Business Development & Partnerships Director Wireless, APAC Managing Director, Korea ETSI CNBC Asia Paciﬁ c Warner Bros. Entertainment Vectis

Alan Hadden Richard Robinson Michael Nash INFRASTRUCTURE, President CEO SVP, Digital Strategy & Business SEMICONDUCTORS & Global Mobile Suppliers Association Dada Asia Development Warner Music Group SOFTWARE PROVIDERS

Gil Bernabeu Mike McCabe Jay Kim Kevin Dillon Technical Director Director of Mobile, Asia EVP, APAC & Music Business Group Interim CEO GlobalPlatform Electronic Arts Widerthan Acision

Alexander Krupnov Caroline Chow Sung Lee Boudewijn Pesch President Director of New Media VP of Asia Operations Managing Director, Asia Paciﬁ c Infocommunication Union EMI Music SEA MySpace Acision

Andrey Skorodumov Christian Heilesen Mary Chan Executive Director CEO ANALYSTS & President – Wireless Business Group Infocommunication Union Fun Mobile INDUSTRY ADVISORS Alcatel Lucent

Simon Galpin Associate Director-General Dilip Venkatachari Amrish Kacker Karim El Naggar Investment Promotion Product Management Director Principal Consultant VP, WiMAX Business Group InvestHK Google Mobile Analysys Consulting Alcatel Lucent

Karim Taga Mike Rowse JP Arthur Chang Alain Biston Director-General of Investment Promotion Founder & CEO Managing Director & Global TIME (Teleco President, W-CDMA Business Division InvestHK Green Tomato IT, Media & Electronics) Practice Arthur D. Little Alcatel Lucent

Stefan Rust Asia Chair Neeraj Roy Brian Modoff Mobile Entertainment Forum Managing Director & Senior Wireless Frederick Rose Managing Director & CEO President, Asia Paciﬁ c Head of Development, Strategy & Planning Hungama Mobile Equipment Analyst C3 Group & Web Services Industry Group Deutsche Bank Alcatel Lucent Sun Microsystems

Laura Marriott Ave Wrigley Dean Bubley Won-Pyo Hong, President Head of New Media Technology Founder EVP, Telecommunication Network Business Mobile Marketing Association ITN Disruptive Analysis Samsung Electronics

Patrick Henzen Mark Lam Stefan Schmitgen Lars Thyroff Spokesperson Chairman, Executive Committee & CEO Director Head of Product Management, Wireless NFC Forum Live365 McKinsey & Company Modules Division Siemens

Marion Lai JP David Chen VP, Advanced Payment Systems, Product Esme Vos Bryan Carr Director-General of Telecommunications Founder Chief Operating Ofﬁ cer OFTA Sales & Delivery (Asia Paciﬁ c) MasterCard Worldwide MuniWireless.com SmartTrans

Jari Alvinen Andrew Bud CW Cheung Ashraf M. Dahod Chairman of the Board Chairman Consulting Director, Asia Paciﬁ c President & CEO Open Mobile Alliance mBlox Ovum Starent Networks

Jing Wang Ruuben van den Heuvel Vincent Poulbere Amit Malhotra Secretary General SVP, Digital & New Business Development Principal Analyst VP Technical Solutions TD-SCDMA Forum Sony BMG Music Entertainment (Asia) Ovum Venturi Wireless

Jean-Pierre Bienaimé Todd Miller Nathan Burley Chairman Executive VP & Managing Director, Asia Analyst UMTS Forum Sony Pictures Television International Ovum

Bosco Fernandes Alexandre Olmedo Geoff Varrall Chairman GM, South Asia Executive Director & Shareholder UMTS Forum-GSM-A Mobile TV Streamezzo RTT Programmes Working Group

Mark Bowles Board Member Ringo Chan Michael Thelander WiMedia Alliance VP, Wireless Development, Asia Paciﬁ c CEO Founder & VP of Business Development Vice President, Greater China Signals Research Group & Marketing Turner International 15 Staccato Communications

Phone: +852 2219 0111 • Fax: +852 2219 0112 • Email: [email protected] 12th Annual KEY Booking Page SPEAKERS Date: 3 – 6 December, 2007 Venue: Hong Kong Convention & Exhibition Centre

Kevin Dillon Acision REGISTRATION FORM

Mary Chan Phone: Alcatel-Lucent +852 2219 0111

Karim Taga Fax: Arthur D. Little +852 2219 0112

Tan Ho-Chen Email: Chunghwa Telecom [email protected]

Borut Razdevsek Debitel Mail: Beacon Events Limited 20/F Siu On Center,188 Lockhart Rd., Wanchai, Hong Kong

Sachio Semmoto EMOBILE You may also register online at www.MobilityWorldCongress.com

Jan Nilsson BH480CDG Far EasTone Telecommunications DELEGATE INFORMATION (photocopy for additional registrants) DELEGATE: PERSON WHO WILL ATTEND IF I HAVE TO CANCEL: Matthew Willsher Hong Kong CSL Name: (Mr/Ms/Dr) Name: (Mr/Ms/Dr) Job Title: Department: Job Title: Email: Yasuhiko Ito Direct Tel: Mobile Tel: TYPE OF BUSINESS KDDI Email: Direct Fax: Telecom Operator Semiconductor / Chipsets By giving us your email address you opt-in to receive communications from Beacon Events by email Content Provider System Integrator Application Developer Test and Measurement Yeon-Hak Kim APPROVING MANAGER: KTF Infrastructure / Networks Lawyer / Consultant Name: (Mr/Ms/Dr) Software Investor / Financier / Analyst Job Title: Email: Hardware Other, please specify Stefan Schmitgen Handsets / Terminals McKinsey & Company YOUR COMPANY DETAILS: Company Name: AREA OF RESPONSIBILITY Address: Chairman / President / Vice Chairman / CEO / MD / COO Neil Monteﬁ ore Technical Director and Engineer / CTO MobileOne Sales / Marketing / Business Development / Product Manager Postcode: Vice President / GM Country: Regional Director Jean-Noël Tronc Yes, I would like to receive information on future events Other, please specify Orange France REGISTRATION FEES AND SESSION SELECTIONS (Fees in USD) – Any booking on the day will incur a USD 150 surcharge Days Book by 27 October Thereafter SeHyun Oh SK Telecom Platinum “All Access” 4 $4,095 $4,295 Congress Plus Pass 3 $3,345 $3,495 Congress Pass 2 $2,495 $2,595 Todd Miller 3 $2,095 $2,195 Sony Pictures Television MEF LIVE Plus Pass International MEF LIVE 2 $1,495 $1,595 NFC / MobileTV / MMF / WiMAX (Please choose one) 1 $1,045 $1,095 Any 1 Day Workshop (1 / 2 / 3) 1 $945 $995 Thomas Ramsey Squire, Sanders & Any ½ Day Workshop (5 / 6 / 7) 0.5 $645 $695 Dempsey Schedule at a glance – please select your preferred session to assist our venue planning

3 December Mon Exhibition Ihab Osman W1: Shosteck W2: HSPA & LTE W3: Mobile Broadband S1: NFC Sudatel Main Congress Track A Track B Track C 4 December Tues L1: MEF LIVE Co-located Events Keynote Session Workshops Peter Trinkl Track D Track E Track F 5 December Wed L1: MEF LIVE Swisscom Mobile Keynote Session Special Interest Seminars W5: WRC W6: App & Svcs W7: In-Bldg 6 December Thur S2: Mobile TV L2: WiMAX L3: Mobile Marketing JC Dorng Taiwan Mobile PAYMENT METHOD Check: make payable to Beacon Events Ltd. and mail to the address above DISCOUNTS Cancellations: Should you be unable to attend, a substitute delegate is always Ibrahim Gedeon My company is a telecom operator and I am entitled AMEX (Charged in HKD) welcome at no extra charge. Telus to a 25% discount MASTERCARD VISA (Charged in USD) Alternatively, we will make a prompt My company is a member of (specify) CDG / GSA / refund less service charge of 10% of MEF / TD-SCDMA / UMTS Forum and I am entitled to the fee for cancellations received in Cardholder Name: a 20% discount Hossein Moiin writing (letter or facsimile) no later than T-Mobile International My company is a member of one of the supporting 05 November 2007. Where notice is Card No.: associations and I am entitled to a 15% discount. given between this date and 19 Specify: November 2007, refunds will be 50% Expiry Date (MM/YY): Amount in US$: Michael Walker / All discounts can only be applied at the time of registration of the fee. Thereafter we regret no Vodafone Group Services and discounts cannot be combined. All discounts are refunds can be made. subject to approval. Please note the conference fee does Signature: not include travel or hotel accommodation costs.

Phone: +852 2219 0111 • Fax: +852 2219 0112 • Email: [email protected]