Explore, Understand, Change ! i a d I n e t i v D v a i s c o v e r i n n o Mumbai October 9th-14th 2017 Break the box – conseils&annonceursassociés 27 avenue Trudaine, 75009 Paris / www.coana.fr Media Marketing Belgium 1 A fantastic program… The leader’s role is to understand before the others where goes the world and where it is necessary to take the company and his collaborators to answer customer expectations on the duration … For 5 years, "Break the box" is a place where current ways of thinking are regularly challenged in order to reinvent the perimeter of the box into which we are sometimes locked … After several learning expeditions in Berlin, San Francisco, Shanghai, Beijing, we have pleasure today to present you a new program around innovation in Mumbai, built on cooperation with our local correspondent, Indogénius. Today, it is essential to discover India and his leading capacities of innovation and creativity. A different way to explore new manners to innovate and to anticipate the world of transformations which are on the way! Sophie Duval Bruno Paillet Why innovation in India? • India is a hotbed of innovation and the most significant unrealized opportunity for study abroad and academic, professional and personal development. India is one of the most diverse places on earth and offers a unique opportunity to view problems from multiple perspectives, gaining 21st century skills along the way. At the forefront of global economic growth and startup entrepreneurship, new ideas are constantly coming to life in India; some of these ideas directly address global challenges affecting us all. • This program "Innovative India" is built around five key types of innovation readily apparent in contemporary India: Grassroots innovation; Invisible innovation; Inclusive innovation, Reverse innovation and Frugal innovation. ¾ Grassroots innovation is community driven innovation. User-led innovation of products and services can also be considered grassroots. Mohd Faiz Hilmi of Universiti Sains (USM, Malaisia) defines the results of grassroots innovation as, an "innovative product or process created at the bottom of the pyramid, usually due to necessity, hardship and challenges". Some examples of this in India are community-led efforts in India’s villages to create biomass gassifiers, energy efficient home appliances and cookers, locally produced sanitary napkins and more. ¾ Invisible innovation is innovation that is not necessarily visible to end users or, as author Nirmalya Kumar calls them, innovations that take place in the submerged part of the innovation iceberg. In India, these include research and development in one of over 1000 multinational corporation R&D labs currently in India, product development for particular components or larger products (such as navigation technologies for Boeing aircraft), and process innovation such as the global delivery model, which allows for efficient segregating and reintegrating of component tasks across teams and geographic areas. ¾ Inclusive innovation according to Dr. R A Mashelkar, is any innovation "that leads to affordable access of quality goods and services creating livelihood opportunities for the excluded population, primarily at the base of the pyramid, and on a long term sustainable basis with a significant outreach." He has also referred to it as, "more from less for more". This means that the innovation can come from anywhere, grassroots or otherwise, but should be as widely applicable as possible. Examples of this in India abound, especially 2 in the healthcare industry with products such as Jaipur foot, a low cost, highly durable prosthesis and AYZH child delivery kits which are sourced and assembled in India and come in biodegradable packaging. Husk power systems using rice husks to supply power to entire villages is another inclusive innovation. ¾ Reverse innovation involves, "taking the innovations originally chartered for poor countries, adapting them, and scaling them up for worldwide use" as articulated by Vijay Govindarajan. This is seen as a major shift from the practices of either a) innovating in the developed world and marketing directly to emerging markets b) innovating at home and then modifying for greater utility and appeal in emerging markets or c) innovating in the emerging markets themselves for the emerging markets. With reverse innovation, the innovation takes place in the developing world, with an aim to then market in developed countries. Examples of this in India include the Tata Swacch low-cost water purifier; Nestle’s Maggi noodles; GE’s low-cost, portable EKG machine, LG low-cost air conditioners and more. ¾ Frugal innovation is much more than just reducing cost. Nirmalya Kumar & Phanish Puranam identify six defining features of a frugal innovation: robustness, portability, defeaturing, leapfrog technology, megascale production and service ecosystems. Therefore, while similar to inclusive innovation, frugal innovation has more to do with process of innovation rather than its end users (which in many cases are the same as those connected to inclusive innovation). It can also be argued the inclusive innovation involves a greater concern for sustainability and positive social impact. An example of frugal innovation in India include Tata Motors’ Nano automobile, which was launched in 2009 with a price tag of 100,000 rupees (about USD 2000). The car has a super compact body and minimal features. Another example is the Godrej mini refrigerator, which is affordable for many village dwellers and is lightweight, energy efficient and made using only twenty different parts. We believe that experiential learning in India not only facilitates greater understanding of these different types of innovation and their various methods of implementation, it also serves as an inspiration and catalyst for innovative, non-linear thinking and as a receptive, responsive testing ground for new ideas. Why Mumbai? Mumbai is considered the commercial capital of India and is home to India’s globally popular Bollywood film industry. With a population of over 21 million, it is one of the most populous cities in the world, the world fifth largest city and ranked the second in Asia behind Tokyo and before Delhi, Shanghai, Calcutta et Dacca, in Bangladesh. Mumbai is also home to Dharavi, one of the largest slums in the world, and Sanjay Gandhi National Park, the largest tropical forest in an urban zone. Our approach • How knowledge of India’s historical, political, economic, social, legal, technological and cultural environments can provide insight into domestic and international business conducted in India. • Powerful engines for driving creativity and innovation, these learning expeditions highlight ways India’s lived cultures and political expressions influence not only approaches to innovation, but also consumer choices, employment preferences, business communications, approaches to innovation and more in the face of ever increasing technological advancement and global connectivity. • Through this experience, we learn first-hand about how business is conceived, innovated and conducted in India, many times in surprisingly creative ways. Through the contexts of history, yoga and culture, participants will gain deeper insight into business and creativity both as separate domains and as a powerful synergy. Show cross-fertilzation between indian culture and innovation for the benefit of technological development and 21st century challenges. • Innovative India activities will be as vibrant as possible and will include companies visits, school visits, exchanges with experts, "hands on" workshops, historic and cultural events, Meeting peers and locals; corporate and government administrators; grassroots activists, and reflection sessions. 3 4 days in immersion Mumbai : From the Boardroom to Bollywood. From business to Bollywood We use India itself as a classroom to explore a variety of questions and topics. Activities and events highlight ways India’s lived cultures and political expressions influence not only approaches to innovation, but also consumer choices, employment preferences, business communications, approaches to innovation and more in the face of ever increasing technological advancement and global connectivity. An unique experience which mix Business e and Culture, e-communication and consumption, luxe and growing urbanization... • From Reserve Bank of India (RBI) and meeting with senior administrator(s) to one of the best IT school of management, IIT Bombay’s Shailesh J. Mehta School of Management SJMSOM: Learn the business ideas and goals of India’s most promising young business students and how India education is competitive with the best American campus. • From Tata International Headquarters to Startup incubator • From british Bombay to Bungalow 8 • From boardroom to Yashraj Films Studio: Learn how Bollywood films have uniquely innovated by producing nearly 2000 films each year with each film taking only a few months to produce and understand the importance of music in Bollywood film. 4 This program has been built in a global approach, around 5 key-components : 1. Innovation as a central topic: To benefit of a first class experience and to discover the 5 main types of innovation, where Indian leads the world. 2. In depth reflection sessions to reveal and cultivate creativity and understanding. 3. Privileged access: to headquarters, institutions, cultural events, Interactions with local thought leaders, experts and artists. 4. Discovery of new learnings: Wide spectrum