"MAKES MY WOOD SHOTS LONGER says CRAIG WOOD "A long drive isn't all there is to this game of ", says Craig Wood, "but personally, a good drive gives me one of my biggest thrills. And how the new Dunlop Gold Cup does help. Many golfers are calling it with me, 'the ball they're hitting a mile'." Gold Cup offers convincing players'1 proof! "SLICED 5 STROKES OFF Read what the two great golfers above think FOR ME" says MAC SMITH about this new Dunlop ... then try it a round "In the first tournament I used the Gold yourself. See how the Gold Cup adds extra Cup," says Mac Smith, famous stylist. "I yards. Count the extra holes of play made pos- ^ „ not only shotlow medal sible by a cover fused right into the winding. ,, x with five under par but FREE GOLF BOOK MAKES SALES FOR PROS /•^^^^S^agjim^^m later won the tourna- ment also. I've played Nothing ever like it before! Write Dunlop to- S some golf in my day but day for Craig Wood's new free book. 28 action pictures of Craig in action. . . along with his own description of how he plays the major to my drive." strokes. A new check-up chart invites the player to check his wood play with you. In- Don't guess about golf cludes detailed description of complete Dunlop L M balls. The new Dunlop golf ball line.

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By BOB KELLUM Indianapolis Grooms Muny Course to Sports Dept., Indianapolis (Ind.) Star Private Club Standards for Tourney THE Charles E. Coffin Municipal golf phate to clear out a little clover. Top- course, bordering the west bank of dressing is going on, as well. The greens White river south from Thirtieth are undulating and well trapped. street, Indianapolis, is getting expert Approaches are being topdressed, treated grooming before the brassies and niblicks and smoothed. swing in the National Public Links tour- There is a special watering plant for ney the week of July 29. the course with a pump house near the According to A. C. Sallee, superintendent river. Approaches and fairways, out 175 of parks, the whole layout is in fine shape to 275 yds. from the tees, are sprinkled right now and it undoubtedly will be that regularly. way when the country's greatest municipal A crew of about 45 men is kept at the golfers start firing for the crown worn job of grooming the links. this past year by Dave Mitchell of the Hoosier capital. Harry Schopp, supervisor Muny Caddies in Uniform of Indianapolis public links, has been given One feature Mr. Schopp is not over- a free hand by the Board of Park Com- looking is the caddie service. By order of missioners to prepare the course for the the Board of Park Commissioners this tournament and he's doing a real job. year, every caddie in the city must buy an The work is progressing while the city's inexpensive shirt and cap of a selected players try their luck down the hills and color and style. On the caps are the num- around the lagoons, too. The course never bers by which the boys are registered. was better patronized even though it is There is no charge for this registering widely considered the toughest in town, or for the marking that goes on the cap public or private. Very few come close to but in this way a close check can be kept par 70 but games are improving under on every caddie. It improves the caddies' this course's tests. It's definite that after appearance. The kids have to pass a few playing Coffin the muny golfers won't be simple tests before they are put bn. .?•>• satisfied with anything less than cham- For the big tourney the caddies will be pionship standard of maintenance in the picked from all over the city. There are future. six public links here. Groups of the boys The only difference in the links for the are being taken over the Coffin course from title event will be that back tees will be time to time so they will be entirely used. They are wired off now. All these familiar with it and they are getting in- back tees are being fertilized and top- structions on how to do their jobs during dressed. The seventh is being enlarged. the play. Two hundred and fifty of them Tee sizes range from 120 by 30 ft. to 80 will be ready July 29. by 30 ft. A practice tee just across the roadway The fairways average 150 ft. wide. The from the clubhouse will be available to all fairways are fescue, redtop and Kentucky entrants. Some 200 lockers have been bluegrass. Fourteen of the eighteen holes added. Gallery facilities will be supplied are in the valley where dirt is rich. The and large bulletin boards have been ordered rough is heavy and being kept at about to help keep track of what each sharp- six inches. Most of the fairways are tree- shooter is doing. Telephones for the press lined and some are bordered or crossed will be at every third hole and press tents by lagoons. will be set up at convenient locations. Bill Heinlein, the present open champion Greens Are Seaside Bent of Indiana, is pro at the Coffin course. The greens are good sized, the biggest Will H. Diddle, one of the middle west's being 10,000 sq. ft. and the smallest 5,500 leading golf architects, designed the links sq. ft. They are all Seaside bent. Schopp which was opened in 1932 with an exhi- is using 4-12-6 fertilizer on them. Lead bition performance by and arsenate is being applied to a few for . Sarazen gave it high eradication of poa annua with this being praise then as one of the sportiest in the followed by treatments of ammonium sul- state. If You'd Make Money— Give the Public What It Wants!

Old P. T. Barnum was dead things that they will want right. He knew what his pub' mightly in the current season. lie wanted and he gave it to The first, is that brand new them in great gobs. tough ball with casehardened cover and Honey Center—the And always he gave full value Hägen Honey Boy. — a great show for their money. No one has ever And Second —those great "16 accused P. T. of not putting to 1 shot11 Hägen Deflector on a show. Sole Irons. So in business, the man who If you would place your money can anticipate what the pub' on the two surest'fire things in lie is going to want, before the entire golf industry you'll even they themselves know, is be prepared for your members the man who can bring home with a stock of Honey Boy the bacon even if it does keep Balls and Hagen Deflector Sole on going up to 60c per lb. Irons. And of course for your lowhandicap players, you'll And right now we are pre' want the Honey pared to give the public two Center. The L* A* Young Golf Company Detroit HAGEN PRODUCTS Michigan

If you don't see what you need advertised in GOLFDOM, write us THE NOMAD THRIVES Joe Kirkwood Tells the Boys Back Home How He's Doing

Joe Kirkwood writes, via GOLFDOM, to However it wasn't without regret that the fellows. Here's Joe's letter written I left Calcutta, for in all my travels from Rangoon, Burma. throughout many lands never have I be- fore received such a warm reception and it wasn't the atmosphere. The Royal Cal- fJ'HIS travels along to say hello to you cutta GC is indeed a magnificent club. It and the rest of the boys and to report has an active membership of over 1700 some of my doings and undoings during members. The course is a dandy; per- the last few months. Have been meaning fectly flat, but most interesting, with every to write for days but out in these hot variety of shots. From Calcutta I hopped tropical countries, one is apt to postpone a train bound for Madras. The course things one ought to do. I am still in the there is not so good as it is laid out in a land of the living although living in these race track. It has only 15 holes, sand parts is rather over-rated. greens and baked fairways. I did a 55 Since leaving Australia (on a cattle which they thought was marvelous. It steamer) I have travelled many miles. was, under the circumstances. Have always had a yen to see the Dutch You should save your pennies and make East Indies and the Malay States, so while a trip out to India. It is extremely inter- I was out there I took in Bali, Borneo, esting and I don't think that I ever have Sumatra, and many other islands. I en- enjoyed any country quite so much. The joyed my trip immensely, played and ex- good fellowship and friendliness in the hibited my zigs and zags along the way, clubs is unforgetable. Some day soon I'm and was well received everywhere. There coming back. At present I am on my way is considerable interest in the game in to Ceylon, then to South Africa stopping Java, also the Straits Settlements. Singa- at Mombasa on the way. I have received pore GC is surprisingly good, being one a good guarantee from South Africa for of the finest golf courses that I have seen fifteen exhibitions. From there I intend in any part of the world. It is beautifully heading for East Africa and Egypt, Italy, kept with putting greens equally as good Switzerland, Spain, France, Belgium, and as those in the States, which is indeed sur- across to England for the British open. prising considering the terrific heat that My plans after that are rather indefinite they have to contend with in Singapore but will probably return to the States. for twelve months of the year. It might Sorry I won't be back for the Open at be of interest to some of the American Pittsburgh but just can't make it. clubs to know that the Singapore club employs ninety odd coolies for the upkeep My best to brother Joe, Tommy, Horton, and care of their courses, but the daily the Haig, Gene, and the rest of the divot wage is less than eight cents per day per diggers and roamers of the rough. By coolie. the way I had some great fishing in Aus- From Singapore I had intended return- tralia with Sir Kingsford Smith, also hunt- ing to the States by way of China and ing in Borneo and Burma. The best I Japan. But having never been to Siam, could get was an eighteen-foot python, Burma, or India I decided to head in that will let you see its carcass as proof later. direction instead, so for the last month or Did some hunting down in the head hunter so I have been blazing a new trail through- and cannibal countries, but evidently my out the principal cities of India. Spent a head wasn't the right type, because they whole week in Calcutta and did very well. just couldn't use me. Cheerio, and much The heat in India at this time of the year luck. is terrific; in fact a golf player in India Joe K. is judged by the thickness of his skull. P. S. Am enclosing a list of the 58 Needless to say I won all matches, which countries that I have visited during the again proves my theory that you have to last 12 months; thought it might be of be thick skull to play this game. interest. The SWEET SHOT... 75c ff Made in two styles — Distance, Qotfs finest" Tough—the latter with patented Armor Plate Cover. • To Avoid Cut-Price Competition sell the Sweet Shot. It is the finest golf ball that can be made. We sell it only to Golf Professionals.

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IN THE ROUGH with HERB GRAFFIS W/"HAT the average club member or offi- of the $500 investment in balls Ky made cial doesn't know about the pros' ex- last year went to caddies eventually, gen- penses would fill a book bigger than the erally without Ky's permission. telephone directory. Lack of accurate and complete figures J^EFERENCE to a $500 annual item of on pro shop operations unquestionably had ball expense to a tournament player is a lot to do with clubs taking over shop bound to bring the talk around to the operations. However when the club books subsidy. The code minimum of $1,500 an- show the real story and the factor of re- nually for a player hasn't worked out with warding a good pro's constructive service any great general satisfaction. to the club comes up for consideration, Whether the subsidy on its present shops go back to energetic, competent and basis is a good thing is open to debate informed professionals. with both sides able to present excellent One surprising detail of pro expenses points. Manufacturers who are paying a came up the other day while talking with subsidy undoubtedly are encouraging tour- . This detail concerns only the nament play and the development of play- tournament player but it is a sample of ing talent. There are many pros who would pro expenses the average golfer never not be able to make the winter circuit realizes. were it not for the manufacturers' help Ky said that last year he spent, at the and it's well known that comparatively few pro price per dozen, about $500 for golf of the winter circuit players break even. balls. A strange part of it was that this Against the subsidy in its present form spring he had to buy practice balls. Most is the fact that the $1,500 minimum pre- THIS IS ONE WAY TO j^X^OP BOOTLEGGING . . . but it's expensive and not 100% certain. This store was nice about it and told us they had them. They realized the harm their sale would do to our pro-only policy. If you find a store near you selling Penfolds, tell us. We're out to nip store bootlegging. The stores want them badly be- cause Penfolds are the ball sensation of 1935. Please don't sell your Penfolds to strangers, no matter how attractive the offer.

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vents manufacturers from giving financial effect in selling a lot of golf merchandise aid to promising younger pro players, on before the expense is justified. about the same basis college scholarships are given. The tournament circuit is the ^NOTHER angle is introduced into the players' college course. It is questionable, subsidy subject by the growing trend too, just what advertising value is in the of general management of golf clubs—a tournaments for the manufacturers who trend that may result in more pros being put up the subsidy money. in prime charge of business operation of their clubs. Club officials have mentioned prime advertising value are the US that the subsidy of stewards and managers and British National opens, the PGA by house supply companies did not work and the Masters' tournament in the order out pleasantly or properly. That former named. Then, in second class but still good fairly extensive practice now is so rare it advertising for the manufacturers, you is virtually extinct as a trade custom. Just have the Western and Canadian opens, the how the tournament work of a pro and his North and South, Miami-Biltmore, Agua club management responsibilities may be Caliente, St. Paul and Los Angeles affairs, balanced to keep the subsidy as reason- with the Louisville tournament as a new- able, honest and open as manufacturers comer in this class. Making a reasonable and pros insist it must be, is a problem estimate of what the manufacturers are bound to come up. paying out to the players on their lists A number of suggestions have been you come to a figure of around $8,000 as made in informal pro talks about subsidy the average advertising cost to the manu- revision. Among the ideas are subsidy in- facturers of each of these tournament vic- volving classes based on outstanding na- tories. Anyone who is even vaguely ac- tional prominence and past records, on quainted with the margin of profit in golf medal play tournament records' for previ- club and ball manufacturing knows that» ous years and a "scholarship" class of $8,000 will have to have a very definite promising younger players suggested by a PGA committee; these latter to receive a few hundred dollars apiece to help them finance their winter tournament play and study. The suggestion also has been put New Golf forth that subsidy money be paid out on Shoe Spikes a basis of places in which the players fin- Good Profits ish tournaments. for Pros Most practical and CUPREME COURT, ruling on the kosher comfortable spike ^ chicken butchers' case, said the NRA device invented . . . isn't kosher and the codes have no justi- stainless steel. fication in law. So now the whole thing Triples the life of shoes . . . improves will be thrown back to whatever intra- game. Easily at- state laws may be passed and stand up tached in your shop. legally and whatever trade agreements Worn by many lead- may be decided on and maintained ing Pros. Nationally staunchly by associations. advertised. Retails at This trade agreement business simply $2. Gives yon fine means that one fellow who may feel profit. Write now tough, sore or superior can stampede any for trade price. business unless the other competitors gang on him and scare him off with threats of reprisals. PR©-SPiKES Things seem to be on a fairly even keel Pat. Pend. in the golf business despite keen competi- Approved by P. G. A. tion. The manufacturers have lost so much dough during lean years that none of them INTERNATIONAL GOLF PLATE CORP. are inclined to take much of a chance with Cunard BIdg., Philadelphia, Pa. profits in hope of tossing a fast one past the opposition. \ Just how the pro minimum on the sub- sidy will be maintained under a code agree- ment without government force behind the details is your guess. We're willing to make ours and in case you'd like to have it, it's that the long-shots on the various staffs will be getting less dousrh and the hot shots probably more, so the total will keep about the same.

J3R0S who take a broad and informed view of merchandising will be keenly interested in state legislation for price maintenance. Bills either legalized or being voted on by state legislatures make it unlawful for retailers to sell at any other price than that which the manufacturer establishes. That is something the pros have wanted, but if the move to adopt these state price BOZO, the SOD-BUSTER s*ys... maintenance laws becomes general, then "Why Under the Sun, Don't You Wear One" there will be pros who will have to watch Congo Hats are made of soft pliable pre-shrunk duck out, for it is being told about that some with Airflo Breathers and a celluloid no-glare eye- shade. They're the top for golfers. 50c retail. of the boys are so stampeded by cut-price Merchandise Display furnished free. competition they are hacking prices them- Write for Sportswear catalog. JACKMAN SPORTSWEAR CO., INC. selves to the extent they are taking busi- 218 Wabash Avenue • : - Chicago, 111. ness away from pro neighbors. Bills under consideration and adopted follow the same general lines as the Cap- per-Kelly maintenance bill which failed to CONGO ^MMiccCj S^^uyyui -ffajL go through Congress as a national propo- sition for interstate commerce. In New Jer- sey, manufacturers to maintain retail prices under the New Jersey Fair Trade $|£5 act either have to form a subsidiary cor- poration in New Jersey or otherwise or less qualify to do business within the state as state companies. If they don't follow that method their wholesale distributors in the per green state can handle the deal. The New Jer- sey Pharmaceutical Association has a Fair Trade committee to assist manufacturers is yoiar 'economy cost* and retailers by distributing information about the Fair Trade Act and check up on prices and other contract details under the for CONTROL, of act. The New Jersey situation calls for ex- amination and study by George Jacobus and others of the PGA national officers. BROWN PATCH There may be something in the NJ Fair Trade Act to protect the pro merchants To obtain a high degree of control who are among the last and strongest of small retailers. without shock or damage to the turf—to accomplish this at the low- ABOUT as certain as any bet you can est possible cost—use CUREX. We make is that Babe Didtrikson will sign up as pro with some golf outfit now that conservatively recommend 1 lb. per the USGA has declared her out of bounds average green. But a large number as an amateur competitor. of greenkeepers have discovered that One thing about the Babe that ought to even less may be used with satisfac- make her a good front gal on a golf club deal is that she has been pro trained since tory results. The new CUREX—in the beginning. Her rapid development as lighter, finer, fluffier form—pro- a star golfer is, to a great extent, the vides a very wide margin of safety. result of starting off right with competent pro instruction. Contains 20% mercury—more than There are plenty of other girl athletes any other organic fungicide and sells who bang around golf balls, but they relied for less per pound. Nowhere can the on picking up pointers on the game in- stead of getting properly taught. greenkeeper buy so much value per Babe is sure of a lot of publicity and pound of prevention or cure! with good judgment, proper handling and industry should cash in nicely when she signs up to have her name on golf clubs. PRICES Every time she comes to town the sports 25 lb. pail .$ 37.50 writers will be able to pick up a story on her and that will make it easier to sell 100 lb. drum 145.00 Didrikson clubs. Of course, what the Babe doesn't know • about club design would fill several hun- dred pages, but there is where expert pro CUREX, Inc., 521 Fifth Ave., New York City advice and help again will be of value to her.

\ COLD, wet spring has held back play in most sections of the country. The CUREX boys have done a fine early business on club sales. Golfers are tugging at the THE LOW COST FUNGICIDE weatherman's leash to get out and try the new equipment. Meanwhile ball sales have lagged. Opening of the southern women's cham- IGLOO IKE SAYS: pionship was delayed a day. Touring Japanese pros are putting on a great show with amazingly good and promising play- ers but gates have been murdered by in- clement, dismal weather. Raincoat sales have been fair only at pro shops. Some smart golf raincoat maker someday will advertise his product wisely and strong and with a good pro merchandising hookup will score big sales and increase golf play. Smartest wet weather golfing attire we've seen is rubber jackets and panta- loons worn for wet weather golf by Eng- lish society girls. The outfit is worn over the gals' usual playing attire, except skirts, of course. Maybe they wear the good old red flannel panties underneath, but that is none of our business. But these wet weather girls in this British costume do look great and when a woman can get dressed so she looks dis- tinctive and good you can bet she will do it. Maybe that's a tip-off to getting more women's play in the rain. The smack of the rain water is good for their complex- ions, too. • "The way you pros have rallied around /~|NE thing you might note about Lawson this Dry Ice Center Ball of mine has warmed Little winning his second British me up right down to my toes! amateur championship is that Little isn't "Yes, sir. I'm feeling pretty good about one of those amateurs who sound off, the way you've taken hold of this new ball "I never took a lesson from a pro in my and the way that it has taken hold of the life." public. That is, I feel pretty good except Little is an outstanding example of for just one thing. competent pro instruction, frequently "And that is this: A few of you who got applied and conscientiously heeded. your orders in late have had to wait for "DOYS, if you've doctor members you delivery even though the people at the might ease up to them and ask if they factory have been turning somersaults to are going to play in the American Medi- keep from being snowed under. cal Golfing Association tournament at "But don't worry! That situation is now Atlantic City, June 10. well in hand. However, it might be a good Give them a few pointers if they are. idea to get another order on the books Then, if they win anything at the medi- right away. After all, you know there's a lot coes tournament, they may go easy on of golf to be played yet this summer. And you when they make out that bill. apparently most of it is going to be played W7TLLIE HOARE, veteran pro and sales- with MacGregor Dry IceCenter Golf Balls!" man whose convalescence from a sun- Igloo Ike, Spokesman for The Crawford, stroke suffered in a tournament last year McGregor and Canby Co., Dayton, Ohio. continues, celebrated his birthday May 27. • Bill made a tour of the block in a wheel P. G. A. Championship Dry Ice chair and read a flock of letters and tele- Center Balls now available. grams from the fellows for which he here- by acknowledges his thanks. The New England PGA made him an MACGREGOR PACE-MAKER honorary member and the Michigan PGA through its president Jimmy Anderson, DRY ICE CENTER GOLF RALLS sent Bill a great letter of well-wishing. WORK ÄND WORRY Greenkeepers World Over Strive to Improve Courses and Themselves

REENKEEPERS the world over are The enthusiastic work of greenkeepers kept busy for long days but still man- in striving to improve playing conditions age to find time to take an earnest and at their clubs is world-wide, judging from diligent part in the turf betterment work letters GOLFDOM receives. One of the most of their greenkeeping associations. interesting foreign communications came Golf club officials and members rarely to us from Arthur Biel, hon. sec. of the have the slightest idea of the extent of New Zealand Golf Greenkeepers' Assn. the valuable work being done for golf club Mr. Biel writes: operation by these organizations of green- Herb Graffis, keepers. With little, if any publicity to Editor, GOLFDOM: the general public, with no glory, spending I am pleased to be receiving your their own "off time" and some of their Journal every month and I am indeed very moderate salaries, the greenkeepers grateful to you and to Dr. Monteith whose continue to faithfully study at these meet- thoughtfulness was the means of my get- ings with their comrades in the cause of ting it. It gives me great pleasure to better, thriftier golf course maintenance. state that I enjoy reading it, because it It is high time that golf club officials is so very different to anything published generally gave these greenkeeper organi- here. I especially enjoy the breezy man- ner in which it is written. zations and the greenkeeper members sub- I have taken one or two good sugges- stantial co-operation as partial payment tions from it which I have passed on to for what the greenkeeping groups are do- my members. After I have read it I pass ing for the clubs. it on to our pro. After him the members P. G. A. —on golf balls certifies highest manu- facturing standards — greatest value in money and in playing performance to the buyer—expert, conscientious sell- ing service from a master professional. Only members of the Professional Golf- ers Association of America are entitled to sell P.G.A. golf balls. Their profits are protected. Their players are protected against purchase of balls of uncertain qual- ity, or balls unsuited to their games. If you are not a P.G.A. member and your quali- fications permit you to apply for membership, consult your sectional P.G.A. officials quickly. Play- ers at your course want P.G.A. balls. There's profit and high professional standing in the supply of the P.G.A. brand. PROFESSIONAL GOLFERS ASSOCIATION OF AMERICA General Headquarters: FIRST NATIONAL BANK BLDG. CHICAGO Golf Balls

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