Copyright by Avi Santo 2006
Copyright by Avi Santo 2006 The Dissertation Committee for Avi Dan Santo Certifies that this is the approved version of the following dissertation: Transmedia Brand Licensing Prior to Conglomeration: George Trendle and the Lone Ranger and Green Hornet Brands, 1933-1966 Committee: ______________________________ Thomas Schatz, Co-Supervisor ______________________________ Michael Kackman, Co-Supervisor ______________________________ Mary Kearney ______________________________ Janet Staiger ______________________________ John Downing Transmedia Brand Licensing Prior to Conglomeration: George Trendle and the Lone Ranger and Green Hornet Brands, 1933-1966 by Avi Dan Santo, B.F.A., M.A. Dissertation Presented to the Faculty of the Graduate School of The University of Texas at Austin in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy The University of Texas at Austin August 2006 Acknowledgements The support I have received from family, friends, colleagues and strangers while writing this dissertation has been wonderful and inspiring. Particular thanks go out to my dissertation group -- Kyle Barnett, Christopher Lucas, Afsheen Nomai, Allison Perlman, and Jennifer Petersen – who read many early drafts of this project and always offered constructive feedback and enthusiastic encouragement. I would also like to thank Hector Amaya, Mary Beltran, Geoff Betts, Marnie Binfield, Alexis Carreiro, Marian Clarke, Caroline Frick, Hollis Griffin, Karen Gustafson, Sharon Shahaf, Yaron Shemer, and David Uskovich for their generosity of time and patience in reading drafts and listening to my concerns without ever making these feel like impositions. A special thank you to Joan Miller, who made this past year more than bearable and brought tremendous joy and calm into my life. Without you, this project would have been a far more painful experience and my life a lot less pleasurable.
[Show full text]