GOTHAM GIG FARM SCHOOL Ewe? Hardly. A peck from an alpaca is educational CRAIN’S® BUSINESS PAGE 8

VOL. XXX, NO. 10 WWW.CRAINSNEWYORK.COM MARCH 10-16, 2014 PRICE: $3.00

Baby BUNDLE OF JOY: This little guy arrived last week at Morgan Stanley Children’s Hospital, where revenue-generating high-risk births have increased 19% in five years. Boom! buck ennis to consolidate or close their labor need costly medical interventions— For hospitals, that is. Birthing BY GALE SCOTT and delivery services. have lured some hospitals back into Now, however, maternity care is the baby business. business, once a money-loser, For years, many hospitals through- delivering for hospitals. Higher “A couple of years ago, obstetrics out New York state lost money on payments from insurers and New services were closing down,” said Dr. is suddenly lucrative, thanks maternity care.The costs of provid- York’s Medicaid program—as well Robert Kelly,president of New York- ing an increasingly high-tech serv- as a rise in cases involving high-risk Presbyterian Hospital. “Everyone to richer payouts, older mothers ice prompted some health systems mothers or fragile newborns who See BABY BOOM on Page 23

REPORT Sweet: Domino Sugar deal done. STARTUP GUIDE An intro Sour: Smaller victory than touted to nearly 100 accelerators, City’s brinkmanship Oddly enough, many in the real In the end, after all, the mayor incubators and estate industry expressed happiness settled for an additional 37,000 yields mere 7% gain at the shape of a deal that had wide- square feet of affordable housing workspaces helping ly been viewed as a bell- over what the developer had to grow tomorrow’s in affordable housing wether for the de Blasio previously pledged. That administration’s attitude SIZE2.9M IN SQUARE amounts to an increase of companies P. 13 toward large-scale devel- FEET of Domino 7%, the equivalent of, at BY JOE ANUTA opment—and the big development on most, an additional 60 or so firms that do it. the Williamsburg studio apartments. City officials were not alone last “[The mayor] has waterfront in At stake in the negotia- 10 week when they hailed the hard bar- shown a practical side and tions was the fate of Two 5 gain they drove with the developer seems to realize there Trees Management Co.’s of a huge project in Williamsburg, needs to be a give-and-take,” said mammoth 2.9 million-square-foot Brooklyn, who agreed to build a to- David Picket, president of the mixed-use development on the wa- tal of 537,000 square feet of afford- Gotham Organization, a residential terfront site of the former Domino able housing. developer. See DOMINO on Page 23 NEWSPAPER 71486 01068 0 EDITOR’S NOTE

Perfect mess FYICRAINSNEWYORK.COM Anyone who has moved up a management chain inevitably discovers that what worked well in Moskowitz may have last a smaller pond no longer plays the same way in deeper waters. Good laugh in charter-school flap managers learn to change how they lmost 11,000 charter-school supporters manage as circumstances demand. descended on Albany last week to protest It’s called growing. And so: Bill de Glenn Coleman Mayor Bill de Blasio’s decision to block Blasio. A third of the mayor’s A Eva Moskowitz Success Academy three of ’s schools major management vacancies— from occupying space inside traditional public the 90 commissioners and agency chiefs who oversee schools. ¶ The mayor’s move was widely seen as 271,000 municipal employees—still have not been political retribution against Ms. Moskowitz permanently filled 60 days into his term. (See our (pictured).The two served on the City Council in March 3 story “The Holes” for the lengthy list of the 2000s, when, as chair of the Education buck ennis vacancies that as of last Friday still included eight Committee, Ms. Moskowitz frequently attacked the teachers’ union. ¶ Now Mr. de Blasio can major city departments—fire, sanitation, buildings, carry water for his union allies by erecting obstacles in front of Ms. Moskowitz’s push to expand finance, parks, corrections, consumer affairs and her charter-school network across the boroughs. ¶ But Ms. Moskowitz has picked up a trump cultural affairs—and smaller bureaucracies ranging card: Gov. Andrew Cuomo. In a rousing speech at the rally, the governor vowed to pursue legislation from the Office of Emergency Management to the to help fund those schools left out by the mayor. ¶ Mr. Cuomo’s provocative choice to line up hardly urgent Commission on the United Nations.) opposite his fellow Democrat and purported friend underscores the difficulty Mr. de Blasio will Two months into the job is no arbitrary number, by face down the as he tries to bend Albany to his progressive will. ¶ Furthermore, the charter- the way. It’s Mr. de Blasio’s own deadline for getting school kerfuffle is sapping needed political oxygen from the mayor’s push for a tax hike to fund the task done.The mayor and his people deny prekindergarten.The mayor and governor have yet to compromise on that, but it figures to be anything is amiss.The glass is two-thirds full. And resolved by April 1, the deadline for the state to pass an on-time budget. —andrew j. hawkins there’s the greatness of our mission—vanquishing inequality. Don’t forget the snow. All that snow. Brrr. DEWEY FRAUD. Three former top ex- nonprofit. … ONDECK GETS CASH. HOORAY! Mr. de Blasio attributes the poky pace of his hiring ecutives at Dewey & LeBoeuf, once Money-lending startup OnDeck, a one of the largest law firms in New Crain’s Fast 50 company in 2013, A 75-YEAR-OLD WOMAN in in part to his insistence that only “the very, very best” York City, have been accused of in- raised $77 million in an investment won $2 million by playing fortune-cookie lottery numbers she got from a Chinese are brought in. “If I’m not satisfied,” he told a City flating revenue, hiding expenses and round led by Tiger Global Manage- takeout order. Hall presser, “I say,‘Get me more names.’ ” One can stealing $200 million from 15 com- ment, bringing its total venture almost imagine him flinging résumés across the panies.The alleged fraud helped lead funding to $180 million. The added to the firm’s 2012 demise—the capital will be used to develop new room. I’ve hired about 100 people, including two largest law-firm bankruptcy in his- products,expand geographically and sprees at startups with crushing deadlines. I can see tory. The executives say they’re not make new hires. … NEW CHAPTERS Mr. de Blasio’s transition team whiffing on maybe guilty.… RADIOSHACK SHRINKS. Ra- FOR TIME AND NEWSWEEK.Last week, dioShack plans to shutter more than Time magazine debuted its long- three or four major openings, but dozens of them? 1,000 stores nationwide, including awaited Web redesign with a 360-

That’s just … strange.There’s almost never a perfect up to 30 in , local real degree panoramic photo from the istockphoto candidate for a job. And yet, a leader must make the estate experts estimate—nearly a spire of 1 World Trade Center. OY VEY! call. A good manager might ask himself about now: third of its local stores. The closures Meanwhile, Newsweek marked its come as the Fort Worth,Texas-based return to print with a 68-page issue A RARE SKIN What if it’s not them? What if it’s me? electronics retailer and a cover story INFECTION was traced to raw posted $935.4 mil- ‘Guess about Satoshi seafood THIS WEEK IN CRAIN’S lion in revenue in the Nakamoto, the al- purchased at most recent quarter,a leged Bitcoin inven- three fish markets elevators go in Manhattan, 25% decline from a tor. … RAY KELLY’S Brooklyn and IN THE BOROUGHS------3 year earlier. … up and down’ NEW GIG. Former —A Goldman Sachs tweet, Chinatowns. Thirty DIGITAL NY------3 JOBLESS RATE DROPS. NYPD Commis- after Simon & Schuster cases were In January, the city’s sioner Ray Kelly will reported. IN THE MARKETS------4 unemployment rate canceled a book deal with lead real estate bro- @GSElevator, aka former THE INSIDER ------fell to 7.8%—its low- kerage Cushman & 6 Citigroup banker John est in five years. On a Wakefield’s new BUSINESS PEOPLE ------8 Lefevre, who claimed to be seasonally adjusted a Goldman employee and risk-management Songwriter Robert Lopez, 39, be- OPINION ------10 basis, the private sec- authored the namesake services division.Mr. came the youngest member of the tor added 23,900 Kelly will help advise exclusive EGOT club,a group of just GREG DAVID------11 feed jobs. … B’KLYN BEEP clients on how to a dozen people who have won an REAL ESTATE DEALS------12 TROUBLE. The city’s protect themselves Emmy, Grammy, Oscar and Tony. Department of Investigation is from terrorism, crime and other Mr. Lopez, a Crain’s 40 Under 40 in REPORT------13 probing Brooklyn Borough Presi- threats. … FORBES’ RICH LIST. Some 2012, and his wife, Kristen Ander- STARTUP GUIDE------14 dent Eric Adams after newspaper re- 88 New Yorkers made Forbes’ annual son-Lopez, received the Academy NEW YORK, NEW YORK CLASSIFIEDS ------18 ports that he and his staff asked for list of billionaires. Former Mayor Award for Best Original Song for What’s the right way to money from local businesses and Michael Bloomberg, worth $33 bil- “Let It Go,” featured in Disney’s FOR THE RECORD------breathe? Belisa Vranich will 22 community leaders for a nonexistent lion, was No. 16. ... YOUNGEST EGOT. Frozen. —emily laermer show you. P. 25 SOURCE BREAKFAST------26 CORRECTIONS (SEE PAGE 23) STORIES TO WATCH THIS WEEK vol. xxx, no. 10, march 10, 2014—Crain’s New York Business (ISSN 8756-789x) is published weekly,except for double issues the weeks of June 23,July 7,July 21,Aug.4,Aug.18 and Dec. 22,by Crain Communications Inc.,685Third Ave.,New York,NY 10017.Periodicals postage paid at New York,N.Y.,and additional mailing offices.Postmaster: Send address changes to: March 9-11: March 10: Crain’s March 11: Data- March 13: Teen Crain’s New York Business, Circulation Department, 1155 Gratiot , Detroit, International Business Breakfast centerDynamics retailer Aéropostale MI 48207-2912. for subscriber service: Call (877) 824-9379. Fax (313) 446-6777. $3.00 a copy, $99.95 one Beauty Show Forum with First Converged New to report 4Q 2013 year, $179.95 two years. (GST No. 13676-0444-RT) ©Entire contents copyright 2014 by Crain Communications Inc. All rights reserved. at the Javits Center Deputy Mayor York conference earnings Anthony Shorris and expo

2 | Crain’s New York Business | March 10, 2014 IN THE BOROUGHS Greene turns to gold BRONX The hottest block in Greenway hippest retail nabe to sizzle as Google plan wilts FOLLOW THE eyes first storefront ROAD: Handsome Greene Street Riverdale BY DANIEL GEIGER continues to attract ever- higher rents. Google could do for Greene what Ten years after Louis Vuitton brave- Apple did for Prince. With river access ly opened a store on Greene Street, the onetime quaint SoHo back-wa- blocked, bike traffic ter is emerging as the neighbor- would hit local hood’s rising star. As a magnet for high-end shops and shoppers alike, it now rivals glitzy Spring and BY KERRY MURTHA Prince streets—not to mention SoHo’s original top draw, West Residents of the affluent Bronx en- Broadway, two blocks to the west of clave of Riverdale have long Greene Street. dreamed about gaining easy access “It’s become the little Madison to their two-mile stretch of Hudson Avenue of SoHo,” said Faith Hope River shoreline. Consolo, chairwoman of Douglas No wonder, then, that they were Elliman’s retail group. thrilled by a recent proposal to con- Today, behind its five-block- nect that waterfront strip with the long row of handsome storefronts, existing Hudson River Greenway.It many of them cast iron, are such was only when they looked at the high-end retailers as Dior Homme, fine print of that plan that some Stella McCartney and Tiffany. Riverdale residents said their dream More are streaming in all the time, had turned into a nightmare—into and a big one looms on the horizon. something that threatens the char- Retail experts say that deep- acter of their leafy neighborhood pocketed tech giant Google is near while barely offering any additional to signing a lease at 131 Greene St. river access. for what would be its first - As it stands, the Hudson River and-mortar store in the country. Greenway’s popular bicycle and Some say its arrival could put pedestrian trail begins at Battery Greene Street on shoppers’ maps, Park at the bottom of Manhattan just as the arrival of another tech ti- and runs all the way up through tan did for a nearby Prince Street 13 Westchester County. Or at least it years ago. would if only a way could be found “This could do for cobblestone to close a three-mile-long gap along Greene Street what the Apple store the waterfront in the Bronx and did for Prince,”said Richard Hodos, Yonkers, just to the north. To do a retail leasing broker at CBRE, re- that, the New York Metropolitan ferring to the Apple store on the Transit Council, an organization of

See GREENE STREET Page 23 buck ennis See GREENWAY on Page 21

DIGITAL NY STATS AND THE CITY by Nicholas Wells No-nonsense tech-data firm LET’S DANCE: With a politically aligned mayor and City Council, NYC’s budget dance is shaping up to be a two-step tango with the state Legislature.

AMOUNT grows the old-fashioned way $1.4Bset aside in $856M Mayor Bill de Blasio’s budget for AMOUNT that could be settling municipal labor unions’ raised annually if the state Or maybe it’s a result of his experience Insights, which tracks the fortunes expired contracts. The total cost re-establishes a commuter Without bravado tax for the city launching the European operation of of privately held companies. “De- could top $7.1 billion or VC funds, notorious Internet debacle Kozmo, spite how it went down,I saw things CB Insights racks up which in the late 1990s burned they did right—and things they did CITY COUNCIL’S through $250 million in venture cap- wrong.” 4.4%proposed tax $1.5B rate for income over AMOUNT earmarked millions in sales ital and laid off 1,100 people barely Whatever those lessons, he for universal pre-K learned them well. Amid an ecosys- $500,000, totaling $530 million in Mr. de Blasio’s preliminary throughout the tem of richly funded yet sometimes state in Gov. BY JUDITH MESSINA budget for prekindergarten and Aiming to be struggling New York startups such after-school programs Andrew Cuomo’s as Fab and Foursquare, CB Insights proposed n a tech world where angel and is turning into a quiet Silicon budget the go-to source NUMBER of fire companies to venture money is the engine success story. Sans venture money 20be saved under Mr. de Blasio’s behind most startups, Anand of info on private and sans bravado, it’s racking up $2 preliminary budget Sanwal is an anomaly. He’s million to $5 million in annual sales Sources: NYC building a business the old- companies and challenging the hegemony of ANNUAL Independent Budget fashioned way: establishing a cus- data giants Dow Jones and Thom- AMOUNT Office, City Council’s I $17.3M State Budget and tomer base that brings in enough rev- son Reuters. A popular source for of property taxes saved by Legislative Agenda, NYC Madison Square Garden Office of Management enue to pay him for what he does.He venture data, it has moved beyond and Budget, NYS doesn’t even hire new employees un- that into analyzing trends and as- through a 32-year-old pact Governor’s Office til the sales are there to support them. three years out of the starting gate. sessing private companies’ health. that the City Council wants to eliminate istockphoto It might be because he comes “It was the most learning I’d ever “We are growing out of [provid- from a family of entrepreneurs and had in a short [time],”said Mr.San- ing] traditional information [about] ADDICTED TO NUMBERS? GET A DAILY DOSE AT @STATSANDTHECITY witnessed the hard lessons firsthand. wal,40,co-founder and CEO of CB See CB INSIGHTS on Page 24

March 10, 2014 | Crain’s New York Business | 3 IN THE GROWING? MARKETS by Aaron Elstein

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he market for initial public offerings is wide open. Globally, IPO activity is running 70% higher than last Tyear, according to Thomson Reuters. Locally, 22 New York-area companies have filed to go public since 2014 began, or nearly triple the pace of a year ago, according to a search on 10kwizard.com. In such a crowded field, it’s no surprise that companies are pulling out every last stop to stand out.Think of it as the corporate equivalent of a contestant in a beauty pageant rubbing some Vaseline on her teeth before parading in front of the judges. Take the case of GrubHub Inc., which filed to go public Business Breakfast Forum last month in a deal being under- sition of Manhattan-based Seam- written by Citigroup and Morgan less in a merger valued at $421 mil- Stanley. The online takeout service lion. The deal closed last August has become quite popular because and fundamentally changed the it freed New Yorkers from the company, combining GrubHub’s tyranny of digging through piles of workforce of 350 with Seamless’ paper menus and wondering if the 300. For prospective investors, it guy on the phone got their address means 2013’s financial results aren’t right. comparable to 2012’s. Meet Rob Astorino, It turns out that GrubHub is The real question is, how much nicely profitable, generating $6.7 growth and profit would GrubHub Westchester County Executive and million of net income last year on have generated if it and Seamless $137 million in revenue, and rev- had worked together back at the Candidate for NYS Governor enue grew by 67% last year. That start of 2012? The answer can be Photo Credit: Buck Ennis means GrubHub’s profit margin found deep in the footnotes of the was 4.9%—impressive in the IPO filing,where the company says restaurant business. Darden Restau- that in 2013 it would have had $170 Mr. Astorino will discuss: Tuesday, April 29, 2014 rants, the Orlando, Fla., owner of million in revenue and $4.2 million • Why he thinks New York’s business climate New York Athletic Club such brands as Red Lobster and Olive in net income,compared with $119 Garden, had 2.1% net margins million in revenue and a $17 is worsening 180 Central Park South through the first half of its fiscal million loss in 2012. In other • What the state could learn from 8:00–8:30 a.m. Networking Breakfast year. words, on an apples-to-apples 8:30–9:30 a.m. Program But look closer and it’s clear basis, GrubHub’s revenue really Westchester County GrubHub isn’t growing as quickly grew by 43% last year, and its net • What it will take to beat Governor Cuomo Cost To Attend: as it sounds, and its margins aren’t margin was 2.4%. $95 for individual ticket(s) what they seem.That’s because last Those are still good numbers. this year year’s results were bulked up by Of course, they look even better af- $950 for table(s) of ten Chicago-based GrubHub’s acqui- ter applying some Vaseline. Ⅲ

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© 2014 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affi liated companies. All other marks are property of their respective owners. THE Fashion firms view wearable INSIDER tech as a smart-looking move by Chris Bragg

sensitive fabric that changed colors that fashion houses, in order to tru- Tory Burch, Barneys during his runway show. ly adapt, may need to step outside among those jumping Later this year, Barneys New their traditional comfort zones by York will begin selling a smart committing money to research- into growing market bracelet made by tech company In- and-development departments and tel and trendy fashion house Open- patents to protect their ideas. The ing Ceremony.Even Google, which good news is that the patent process BY ADRIANNE PASQUARELLI launched the wearable tech trend has been streamlined—it now takes, when it introduced its on average, about two Alongside her floral dresses and Google Glass,recent- years for approval, cropped pants this spring, Tory ly unveiled several while a couple of years Burch also will be selling pendant fashionable frames ago it took as many as necklaces and bracelets that can for the smart eyewear. six—and the financial count calories burned and steps It can be a finan- burden may not be as walked, and monitor sleep quality. cially rewarding field The big as some designers The popular designer is launching a to enter. The wear- think it is. A design line of metal jewelry that incorpo- able-electronics mar- ‘potential patent, which protects rates a fitness tracker from Fitbit ket reached $8 billion an item’s exterior ap- ap images Inc., a -based tech- in sales last year,and is to innovate pearance, costs upward nology company. expected to hit $20 of $4,000, while a util- Mayor’s ally being paid to fight him “Fitbit has always focused on billion by 2017, ac- using tech ity patent, which pro- sleek and stylish designs, and Tory cording to research tects the function, can hen Bill de Blasio took the stage upon winning has always focused on staying ahead firm Futuresource is huge’ cost, on average, be- of the cutting edge of technology,” Consulting. Nearly tween $10,000 and his mayoral primary last fall, community said Melanie Chase, product mar- 600,000 applications $20,000, experts esti- organizer Bertha Lewis (pictured) stood beside keting manager at seven-year-old for design and utility mate. W him, crowing about liberalism’s ascendancy in New York Fitbit.“Bringing our two companies patents were filed in The process can be together is a match made in heaven the U.S. Patent and well worth it, said Lin- City. Yet last month, hours before Mr. de Blasio gave his for us.” Trademark Office last year, a 24% da Shudy Lecomte, a partner at first budget address, the outspoken Ms. Lewis was trashing As wearable technology be- increase over 2009. Kenyon & Kenyon.“You put all this a de Blasio-backed waste-management plan on the steps of comes a reality,more and more fash- “The consumer is getting savvi- R&D effort into making this prod- City Hall. “I am urging the mayor, and urging the City ion houses,recognizing the lucrative er,” said Michelle Marsh, partner uct and putting it together,and then benefits, are getting on board either and head of the fashion practice someone steals it because you didn’t Council and the speaker: Step back. Hit the pause button,” by launching their own designs or group at law firm Kenyon & Ken- protect it,” she said. Ms. Lewis declared at the lightly attended press event. partnering with established firms yon. “The potential for fashion Currently, most designers only A former head of the defunct and controversial nonprofit like Fitbit. At New York Fashion companies to innovate using tech- trademark their creations, but Week last month, edgy designer nology is huge.” patenting the technology as well Acorn, Ms. Lewis was not there solely on public-policy Alexander Wang introduced heat- Even so, Ms. Marsh cautioned See FASHION on Page 24 principle. Her new nonprofit, the Black Institute, is being paid by another, Pledge 2 Protect, to fight the reopening of a marine waste-transfer station on the Upper East Side. City election records indicate that Pledge 2 Protect is funded largely by deep-pocketed Upper East Side real estate BUSINESS BREAKFAST FORUM: interests and residents. CORPORATE MEMBERS A Pledge 2 Protect spokes- long been a goal of the “environ- woman said the group did not mental justice” movement. know of the close relationship be- Ms. Lewis says fighting the tween Mr. de Blasio and Ms. Upper East Side transfer station is Lewis, who served on the mayor’s consistent with her nonprofit’s THANK YOU FOR YOUR SUPPORT transition team, when she was goal of shaping public policy and hired last fall. But a person with discourse “uniquely from a black knowledge of the hiring said Ms. perspective,” as stated on the Anheuser-Busch Manatt, Phelps & Phillips, LLP Lewis’ connection with him was “a group’s tax returns. She cites the Bolton-St. Johns, LLC huge part” of the decision. It’s an presence of thousands of people of Nicholas & Lence example of how those in the new color in low-income housing near Cablevision mayor’s orbit can benefit from the proposed station who she says Communications LLC proximity to him. The Pledge 2 will suffer from increased pollu- Con Edison Protect spokeswoman declined to tion. say how much Ms. Lewis is being Her hiring was part of a last- Kasirer Consulting, LLC Tonio Burgos & Associates, Inc. compensated by the group. gasp effort by opponents of the transfer station,which is scheduled ‘Black perspective’ on plant to reopen in 2016. During the past On the other side of the fight decade, they have hired an array of are advocates who say placing the publicists,spent some $200,000 on trash station on the Upper East high-powered lobbyists, funded a Side will lessen the disproportion- report finding the waste plan ate waste-removal burden on mi- would not relieve the burden on nority communities in the South communities of color, and spent Bronx and Brooklyn. A premise of untold more on a series of unsuc- Mayor Michael Bloomberg’s 2006 cessful lawsuits. plan was that each borough have a Ms.Lewis and Mr.de Blasio are transfer station to handle at least longtime allies.They helped found some of its own garbage,which has See HIRED on Page 24

Photo Credit: Buck Ennis QUOTE OF THE WEEK:

For membership information, contact Courtney Williams at (212) 210-0257 or [email protected]. ‘I really don’t know Bob Astorino at all’ —Assembly Speaker Sheldon Silver, on Republican gubernatorial candidate Rob Astorino

6 | Crain’s New York Business | March 10, 2014 Chris Gallant & Damian Brown Owners, The Bronx Brewery Bronx, NY Chase Business Clients

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© 2014 JPMorgan Chase Bank, N.A., Member FDIC. Equal Opportunity Lender. Credit approval required. BUSINESS 28% Portion of workers in NYC who plan to change jobs in 2014 PEOPLE Source: CareerBuilder

EXECUTIVE MOVES

Thacher Associates: Michael Wilmer,53, joined the construction firm as chief operating officer. He was previously senior associate at Booz Allen Hamilton Inc. Scholastic Inc.: Heather Cassano,46, joined the children’s book publishing company as chief experience officer. She was previously chief experience officer at Pearson. Ernst & Young: Tony Steadman,46, joined the tax and advisory services firm as executive director in the human-capital and human-resources performance-improvement practice. He was previously managing director at the Tosha Group. Mark Arian, 53, joined as principal in the human-capital talent and reward practice. He was previously executive vice president at Aon Corp. Newmark Grubb Knight Frank: Mitchell Friedel, 46, joined the real estate ad- visory firm as executive vice president. He was previously executive vice presi- dent at Thor High Street Advisors. Spector Group: Lauren Gardner, 27, joined the architecture, planning and SHEEP HAPPENS: design firm as marketing director. She John Bowne High was previously an art director at MME. School alum and Integreon: Laurel Assistant Principal Lichty, 40, joined the Steven Perry in the legal and business barn with his Aggie advisory firm as vice students. president of compliance services, a newly created position. She had buck ennis been an executive fellow at Fuse Corps. GOTHAM GIGS Collective: Travis Lusk, 31, was promoted to vice president and head of video at the multiscreen advertising and marketing company, a newly created position. He was previously vice president of inventory. Figliulo&Partners: Robert Valdes,38, HebetsthefarmonAggies joined the branding agency as a partner and head of production. He was previously head of interactive production at Droga5. Queens HS assistant principal sticks with his roots Day Pitney: David I. Greenbaum,40, joined the law firm as a partner in its Steven Perry graduated from the agriculture miniature horses, was due any day. At another intellectual-property group. He had Bowne’s been a partner at Edwards Wildman. program at John Bowne High School in building, he questioned two students Withum Smith & Brown: Jeffrey Shlefstein, Flushing, Queens, in 1977.Today, he’s assistant investigating the correlation between a rat’s diet 44, joined the accounting and plant and consulting firm as a partner. He was principal of the public school, and in June will and reproductive cycle. ¶ Behind a nearby door, previously a partner at Tanton and Co. animal have been a teacher there for 30 years. ¶ “I’m 150 hens strutted about a straw-strewn floor, part City National Bank: Scott Witter,53, was promoted to sciences Welcome Back, Kotter, the original,” Mr. Perry, 54, of the students’ commercial egg-production New York regional said on a serene Wednesday morning. He was program, Mr. Perry explained, as a chicken manager. He was students previously Los walking through the school’s snow-covered 3.8- calmly pecked at his boot. In a greenhouse, Mr. Angeles regional are ‘goal- acre farm, set aside as an educational center in Perry showed off saplings grown from the seed of manager. 1917, in the heart of New York’s biggest the “survivor tree,” a Callery pear tree that Millenium Hilton: Jimmy Sarfraz,40, oriented’ borough. Roughly 600 of the school’s 3,700 survived the Sept. 11, 2001, terror attacks and is joined as general students study plant and animal sciences.They now planted at Ground Zero. ¶ Mr. Perry, a manager. He was previously resident manager at the Conrad New York. are known as the John Bowne Aggies. ¶ “When father of two, runs the program with eight other Norton Rose Fulbright: Kathleen Scott, you walk the halls here, you can tell an Aggie teachers, three of whom also graduated from the 58, joined the law firm as senior from a non-Aggie,” Mr. Perry said. “They’re program, which routinely takes top honors at counsel. She was previously counsel at Arnold & Porter. goal-oriented.” ¶ It’s not hard to see why. Inside national Future Farmers of America Kaufman & Co.: Christiane M. the school’s green corrugated-metal barn, competitions and sends about 80% of its Aggies McKnight, 34, joined the law firm as an associate attorney. She was students implored Mr. Perry to feel the abdomen on to college. ¶ “I can’t imagine not doing this,” previously an associate at Wiley Rein. of a pregnant sheep, which, along with two said Mr. Perry. —joe anuta —eva saviano

8 | Crain’s New York Business | March 10, 2014 Today’s the day Running your small business just got a little easier.

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From rhetoric to reality editor in chief Rance Crain publisher, vp Jill R. Kaplan to the point that he will ruin a project in a naive bid to EDITORIAL he agreement between Two Trees editor Glenn Coleman Management and the de Blasio achieve more than is feasible. managing editor Jeremy Smerd deputy managing editors Valerie Block, administration last week advancing a Developers can expect less hassle over elements of their Erik Ipsen massive project at the Domino Sugar site projects about which Mr. Weisbrod’s predecessor, Amanda assistant managing editor Erik Engquist senior news producer Amanda Fung in Brooklyn was a bellwether event for the Burden, so famously obsessed—everything from building contributing editor Elaine Pofeldt heights to the minutiae of park benches. Her urban-planning columnists Greg David, Alair Townsend city. It was the first solid evidence of how crain’s health pulse editor Barbara Benson Mayor Bill de Blasio will work with passions cost them huge amounts of time and money. Mr. de senior reporters Theresa Agovino, Aaron Elstein, Lisa Fickenscher, Matthew Flamm, business in a high-pressure situation and goes some way Blasio presumably will spare them that expense but ask them Daniel Geiger, Adrianne Pasquarelli toward establishing exactly what it will take to build in this to plow the savings into low-rent apartments. reporters Joseph Anuta, Chris Bragg, T Andrew J. Hawkins, Thornton McEnery town in the years to come. Although the Domino deal was telling, questions remain. reporter/videographer Ken M. Christensen The deal, reached two days before the deadline for City Mr. de Blasio’s emphasis on housing could inhibit the news producer Emily Laermer web reporters/producers Planning Commission approval, marked a transition from construction of needed Nazish Dholakia, Irina Ivanova rhetoric to reality. Hitherto, following Mr. de Blasio’s commercial and office art director Steven Krupinski The mayor’s deputy art director Carolyn McClain populist campaign, there had only been signs to reassure space beyond staff photographer Buck Ennis copy desk chief Steve Noveck builders: He appointed Goldman Sachs executive Alicia Domino deal Manhattan. Aesthetics copy editor Thaddeus Rutkowski Glen as deputy mayor for housing and economic and open space could data editor Suzanne Panara is a road map researchers Eva Saviano, Malik Singleton, development and real estate veteran Carl Weisbrod as get short shrift. And in Nicholas Wells chairman of the planning commission; he paid a convivial for developers the worst-case scenario, ADVERTISING, MARKETING AND PRODUCTION visit to the Real Estate Board of New York; and his press developers might prove sales manager Irene Bar-Am senior account managers team encouraged newspapers to write about Mr. de Blasio’s more risk-averse than Jill Bottomley Kunkes, Courtney McCombs, Two Trees’ Jed Suzanne Wilson past support for controversial projects such as Atlantic Yards. director of custom content Trish Henry But what counts most are deals, and now there is one— Walentas and balk at account executive Lauren Black sales coordinator Cynthia Hutchinson and a huge one at that.The Domino plan is fantastic, as we the mayor’s demands, choosing to build suboptimal projects events coordinator & scheduler have noted before, because it will smartly and spectacularly allowed by current zoning or nothing at all. Alexis Sinclair credit Todd J. Masura (313-446-6097) transform a derelict industrial property into a mixed-use But Domino was a compromise that satisfied both parties. director of audience & content It represents a step toward the certainty that businesspeople partnership development Michael O’Connor mecca. What emerged from last week’s negotiations is that senior marketing manager when it comes to projects, Mr. de Blasio will maintain an crave and arguably bodes well for developers and Mr. de Catherine Schutten director of conferences & events almost singular focus on creating affordable housing, but not Blasio alike. Courtney Williams reprint sales manager Lauren Melesio production and pre-press director Simone Pryce advertising production manager CRAIN’S ONLINE POLL COMMENTS Suzanne Fleischman Wies ONLINE AND INTERACTIVE SERVICES general manager Rosemary Maggiore web developer & digital sales Virtual certainty strategist Chris Tumminello TO SUBSCRIBE: BITCOIN IS MAINSTREAM event: First, Bitcoin debuted at even the Federal Reserve and For print and digital subscriptions or customer a public venue, with experts the U.S. dollar). What the service, e-mail [email protected] or call 877-824-9379 (in the U.S. and Canada) or If only you knew how much is testifying almost unanimously government is not saying or 313-446-0450 (all other locations). $3.00 a copy for bloomberg news happening in the world of in its favor. Even prosecutors doing about Bitcoin speaks the print edition; or $99.95 one year, $179.95 two Bitcoin and digital (crypto) charged with preventing volumes.The story of this little years, for print subscriptions with digital access. WAS EVA MOSKOWITZ currencies, you’d realize that cybercrime showed a receptive currency is as interesting—and www.crainsnewyork.com/subscribe WRONG TO HAVE SENT HER the arrest of BitInstant’s CEO attitude, touting such features as full of potential—as the TO ADVERTISE: (In the Markets, Feb. 3) is the as Bitcoin’s public ledger and Internet was in 1996. Its Contact Cynthia Hutchinson at CHARTER-SCHOOL PUPILS [email protected] or call 212-210-0145. tiniest blip on the radar of this pseudonymity. impact could be just as great. www.crainsnewyork.com/advertise TO PROTEST IN ALBANY? still-nascent industry, and Second, the tone of the —marshall swatt representative of its past rather hearing—from both sides—was CTO, Coinsetter Inc. FOR INFORMATION ON OUR EVENTS: Yes. The kids, whose educations are paid than its future. Bitcoin had a overwhelmingly sanguine.That New York, NY Contact Courtney Williams at largely by taxpayers, should be in the [email protected] or 212-210-0257. few radicals among its early mirrors the reception by former www.crainsnewyork.com/events classroom, not standing in the freezing cold as adopters, but its acceptance by Fed Chairman Ben Bernanke FLAWED COMPARISON political props. companies like Overstock.com and other federal agencies such TO CONTACT THE NEWSROOM: No. and TigerDirect shows that it as the U.S.Treasury. Your editorial “Startling facts 685 Third Ave., New York, NY 10017-4024 Empowering students to care about their editorial phone: 212.210.0277 education and participate in democracy is the is now mainstream. Third, it is plain that the about city pay” (Feb. 24) uses an fax 212.210.0799 best schooling they can get. So much is happening every government is mostly concerned apples-to-carrots comparison of Entire contents ©copyright 2014 Crain Communications Inc. month, every week—most of it with ensuring that Bitcoin pay for municipal versus All rights reserved. ®CityBusiness is a registered trademark Date of poll: March 4 positive—that for insiders like operators will abide by laws private-sector workers in the of MCP Inc., used under license agreement. 296 votes me, it’s clear that this innovative against money laundering, city. A 2011 study by the city CRAIN COMMUNICATIONS INC. BOARD OF DIRECTORS currency is here to stay. Major something every Bitcoin comptroller that controlled for chairman Keith E. Crain conferences are held around the business should and must do. experience and other factors president Rance Crain treasurer Mary Kay Crain world each month, drawing The discussion is not about found city workers with a high- Cindi Crain thousands of attendees, whether to let Bitcoin exist, or if school education earned 13% 31% 69% numerous investors and it should be altered, controlled more than their private-sector executive vp, operations William Morrow Yes No executive vp, director of strategic brilliant, entrepreneurial ideas. by a government agency, taxed counterparts, but those with a operations Chris Crain Media interest in this cottage or circumscribed, or whether it college degree earned 9% to senior vp, group publisher David Klein industry has been insatiable. poses too great a threat to the 18% less. vp/production, manufacturing David Kamis Anthony DiPonio New York’s recent hearing status quo (banking, payment —james parrott chief information officer on Bitcoin was a watershed processing systems, remittances, Fiscal Policy Institute founder G.D. Crain Jr. (1885-1973) chairman Mrs. G.D. Crain Jr. (1911-1996) secretary Merrilee Crain (1942-2012) FOR THIS WEEK’S QUESTIONS: CRAIN’S WELCOMES SUBMISSIONS to its opinion pages. Send letters to [email protected]. Send columns of 475 Go to www.crainsnewyork.com/poll to have your say. words or fewer to [email protected]. Please include the writer’s name, company, address and telephone number.

10 | Crain’s New York Business | March 10, 2014 RONDA KOTELCHUCK care providers that coordinate serv- ices, enable greater access and man- age complex patient populations— should be at the center of waiver Time for NY state to Retailers Wholesalers Restaurants Hotels Oil Dealers Social Services projects. But the waiver is just one piece of the puzzle.Gov.Andrew Cuomo has invest in primary care rightly proposed investing $1.2 bil- lion in capital over seven years to sup- port waiver initiatives. Strengthen- he long-overdue agreement between New York ing and expanding the primary care state and the federal government on an $8 billion infrastructure should be a priority. Read Adam Friedlander’s Medicaid waiver is welcome news indeed for New These investments won’t pay off How to $ave Big on Workers’ Compensation if we keep incentivizing hospitals to York’s health care system. fill beds and perform costly proce- While much of the debate has been about sav- dures for conditions that can be pre- Call To Save Today ing hospitals,the waiver plan is much more ambitious.It is a ma- vented or managed outside hospital T walls.Those who pay for health care jor installment on building the health system of the future—one Adam Friedlander • 800-394-7004, ext. 206 • [email protected] on our behalf (insurers, businesses, www.friedlandergroup.com • www.howtosavebigonworkerscomp.com that values high-quality primary care, including the prevention, governments) need to spend more on primary care. Growing the pri- *Underwritten by the NYS Insurance Fund, 199 Church St., NY, NY 10007 care coordination and patient- York has tried to make major mary care share of health spending centeredness that have proved time changes in its health care system. even 2 percentage points would en- and again to improve health and re- Billions have gone to hospitals and able practices to attract more doctors duce costs. nursing homes to help them down- and staff in a rewarding medical- The waiver comes not a moment size and restructure. But with the home environment. Moving from a too soon. Historic underinvestment failure to invest sufficiently in fragmented fee-for-service to one (primary care accounts for roughly community-based primary and pre- that pays to keep people healthy will 5% of health spending) has resulted ventive care, it’s no surprise that the enable providers to coordinate care in 2.3 million New Yorkers lacking system is still fragmented,ineffectu- and share in the savings. sufficient access to primary care. al and unsustainably expensive. Transforming our health care sys- Uninsured New Yorkers enrolling in This time,we have to get it right. tem won’t be easy. Change never is. the health care exchange (more than The waiver has a clear purpose: to But with the right investments, poli- 400,000 to date) are putting even reduce avoidable hospital use by cies and oversight, we can get it right. more pressure on the system as they 25%. State health officials empha- seek care. We are starting to see size the importance of primary care Ronda Kotelchuck is CEO of the Primary troubling signs of shortages,includ- in achieving this.Given their proven Care Development Corp., a nonprofit whose ing longer waits for appointments. impact on quality and cost,“patient- mission is to expand access to quality This is not the first time New centered medical homes”—primary primary care in underserved communities.

CUOMOS FOR GOVERNOR Why rift with mayor Percentage of votes: 1982 Mario 50.9% benefits Cuomo 1986 Mario 64.3% 1990 Mario 53.2% arlier this year,it seemed obvious that Gov.Andrew 1994 Mario* 45.4% Cuomo and Mayor Bill de Blasio would strike a 2010 Andrew 62.6% deal on the issues that divide them. A mayor is de- *Lost to George Pataki pendent on a governor because the city needs Al- bany’s money and its approval for everything from cratic these days,but voters have em- braced Mr. Astorino because he Etaxes to speed limits. Mr. Cuomo is out to win a smashing re- promised to restrain property taxes election victory in November, besting his father’s biggest win- and succeeded. The message res- ning percentage (see chart), and wants every supporter he can onates in other suburban counties, too.Happily for the governor,Mr.de find. Anyway, the two men say they Blasio and his progressive message have been friends and allies for aren’t popular in the suburbs, and decades. Mr. Cuomo scores points every time Mr. de Blasio and Rob Astorino he takes on the mayor. have conspired to change that calcu- Mr.de Blasio has made this espe- lation. cially easy because his first two The extent to which Mr. Cuomo months have been essentially a direct has embraced opposition to the continuation of his mayoral cam- mayor was clear last week when he paign—designed to appeal to the attended a rally to support Eva left wing of his own party, moving Moskowitz, who saw three of her not an inch toward the center. It is a charter schools blocked by her long- gift to the governor, who has spent time foe Mr. de Blasio from moving his first term solidifying his position into previously approved locations. GREG DAVID as a centrist on virtually every is- Mr. Astorino, the Republican sue—in line with most voters. Westchester County executive who Not everything these men do is announced he wants to challenge last week’s Marist poll showed a de- political. Mr. Cuomo does sincerely Mr. Cuomo, is anti-abortion, anti- cline in Mr. Cuomo’s approval rat- believe in charter schools, educa- same-sex marriage and pro-guns, to ing, that drop was entirely the result tional competition and curbing the name just three hot-button social is- of a slump for the governor among teachers’ unions. The mayor wants sues. Those issues alone allow the minority voters, none of whom is to hamstring charter schools be- governor to practically ignore pro- defecting to his GOP rival. cause he believes they undercut the gressive voters who elected the may- Where the Republican candidate district schools. Some compromises or.They simply could never vote for could hurt Mr. Cuomo is in the sub- are certain to come. But, for now, this Republican. And even though urbs. Westchester is heavily Demo- conflict benefits the governor.

March 10, 2014 | Crain’s New York Business | 11 REAL ESTATE DEALS

57th Street, Nordstrom is grabbing Midtown south an office and showroom space in the Rare $200-a-foot tenant stays on heart of the garment district. The company has signed a lease for about For tenants who signed on for space 13,000 square feet at 205 W. 39th St., in midtown south years ago when its taking the entire 15th floor. lease inked on 57th loft offices were still bargain-priced, According to EVO Real Estate a lease expiration today can be a Group broker Mitchell Cooper- nigmatic landlord Sheldon shocker.Take sound production and stock, who handles deals there, the buck ennis Solow has signed another sky- processing studio Sound Lounge. It building has become a draw for high office lease at 9 W. 57th St., found itself staring down a $65-per- fashion and apparel tenants because DATA DROP the sloping Plaza district sky- square foot asking rent to renew its of its status as a continued strong- scraper that is the address of some lease at 149 Fifth Ave. When it moved hold for the industry. Highlights of last week’s study from the of the city’s deepest-pocketed office tenants. in 12 years ago, the rent stood at “It’s getting harder to find build- Real Estate Board of New York, titled “The E Invisible Engine: The Economic Impact of Benefit Street Partners, an arm of private- about $25 per square foot. ings like 205 W. 39th St. that still equity firm Providence Equity Partners, has While many tenants hit with have a vibrant mix of garment ten- New York City’s Real Estate Industry,” taken a portion of the 50-story tower’s such hikes have jumped to lower ants,” said Mr. Cooperstock, who detailing the industry’s impact in 2012. second-highest space,an 18,300-square-foot Manhattan, Sound Lounge is stay- represented the landlord, Daniel office on the 49th floor, paying a whopping ing in its 24,000-square-foot home. Mintz,in the deal.“Nordstrom want- $200 per square foot. CompStak, a leasing “It was a case where this building ed to be in a location where it could be tracking and database firm,reported the deal. and this space had come to define,in very connected to the industry.” $10 6B Only a handful of leases in the city have many ways, Sound Lounge’s brand Nordstrom took the space for ECONOMIC BENEFIT in jobs, ever been signed for triple-figure rates that and their success,” said Jason seven years, and was represented by wages, output start with a 2. Last year, hedge fund Ruane Greenstein, a broker at Newmark Michael Leifer, a broker at Millen- Cunniff & Goldfarb Inc. took the roughly Grubb Knight Frank who repre- nium Realty Group.The asking rent 30,000-square-foot 50th floor at 9 W. 57th sented the tenant. was $45 per square foot. St. for the same price. Sound Lounge renewed its lease Last year, Nordstrom signed on 322,700 What’s more, there may be other deals to come there at that ethereal level. for 10 years. Mr. Greenstein also as the anchor tenant in the base of TOTAL (nonconstruction) jobs “We have several leases that are pending that are of comparable value,” represented the building’s landlord developer Gary Barnett’s huge new supported said Scott Panzer,a leasing broker at Jones Lang LaSalle who represents Mr. in the deal, the Abron family. residential tower rising on West Solow in leasing transactions at the property. 57th Street. It also has been steadi- Only a few other buildings are able to compete with 9 W. 57th St.’s rates, ly expanding its discount chain, a short list that includes the General Motors Building and 667 Madison Ave. Nordstrom goes Nordstrom Rack, in Manhattan. 38% Benefit Street will move into space near its parent company, which is with the pack Mr. Cooperstock handles deals PORTION of total NYC taxes based on the 47th floor. at 205 W. 39th St. with colleague collected via levies on income- Neil Goldmacher, Daniel Madison and John Moran, brokers at New- As it ramps up to open its first Man- Evan Lieberman. producing properties mark Grubb Knight Frank, represented Benefit Street Partners in the deal. hattan department store, on West —daniel geiger Source: Real Estate Board of New York

12 | Crain’s New York Business | March 10, 2014 SMALL BUSINESS INSIDE Startup Guide Incubators, accelerators and other resources PAGE 14 ‘Yes, you have a cool idea. You’re not going to get a discount on talent’ REPORT —Michael Kirven, CEO, Mondo, Page 17 phil foster Accelerators’ equity grab Entrepreneurs ing summer, in 2012. PRICE TAG their programs. It’s a dicey trade-off, & But while he was at ACRE, the experts say, pointing out that while QA embrace the havens CEO of Manhattan-based Honest Give and take at 14 top programs might provide money,men- Buildings took a pass when several ac- incubators tors, community and access to in- HOW TO HIRE for startups, but is celerators encouraged him to apply to vestors, they are not a gateway to suc- Talent has the upper programs where he’d have to trade cess—or even survival. hand; don’t bargain the cost too high? equity for cash. Accelerators typically take 6% to “I didn’t want to do it because you 8% of a company for a scant cash in- HOW TO SCALE know that if you raise venture capital, $20K fusion of about $20,000, an exchange MEDIAN CASH AWARD BY JUDITH MESSINA you’re going to wind up giving up a lot that values a startup with no other in- Focus on teams, Range: $0 to $100K of equity anyway for a lot more capi- vestment capital at about $400,000. not just people The two years Riggs Kubiak spent at tal,” he said. His company, an online Some accelerators offer convertible NYU-Polytechnic’s clean-tech incu- network, connects landlords and de- debt, which can be turned into equity, HOW TO FINANCE bator, the Accelerator for a Clean and velopers with building professionals or ask for as much as 10% equity. Renewable Economy,helped him de- such as architects. “For me, it’s a non- Experts say that entrepreneurs Sell your leadership velop a formal business plan and get starter.” 6% should think carefully before they sign style to investors MEDIAN EQUITY TAKEN comfortable talking to investors. So It’s become an industry standard on for such a deal, especially if they PAGE 17 comfortable, in fact, that he raised $5 for accelerators to demand equity in Range: 1% to 10% have raised or can raise money on their million in venture capital the follow- exchange for startups’participation in Source: Crain’s research See ACCELERATORS on Page 16

March 10, 2014 | Crain’s New York Business | 13 REPORT SMALL BUSINESS STARTUP GUIDE

Potential occupancy: n/a Occupancy rate: n/a INNOVATE NY FUND (Manhattan) Occupancy rate: 60% to 80% Contact: n/a Type: Other Contact: (917) 498-3472 Email: [email protected] Potential occupancy: n/a About this guide Email: Website: Occupancy rate: [email protected] www.theconsig.com n/a Website: www.whedco.org/ Contact: n/a Crain’s research found 91 New York City incubators, community-and-economic- CORIOLIS VENTURES (Manhattan) Email: [email protected] development/commercial-kitchen Type: Other Website: www.esd.ny.gov/ accelerators, workspaces and related resources for Potential occupancy: n/a innovateny.html startups. Manhattan has 66 such organizations, Occupancy rate: n/a HEALTH CARE Contact: n/a ITAC (Manhattan) followed by Brooklyn with 14. The Bronx, Staten Email: contact@coriolis Type: Other Island and Queens each have fewer than five. BLUEPRINT HEALTH (Manhattan) ventures.com Potential occupancy: n/a Type: Accelerator/workspace Website: www. coriolis Occupancy rate: n/a Potential occupancy: n/a ventures.com Contact: (212) 809-3900 ARTS & CULTURE FASHION & DESIGN Occupancy rate: n/a Email: n/a Contact: (646) 627-7627 DREAMIT VENTURES (Manhattan) Website: www.itac.org BIKKURIM (Manhattan) CFDA FASHION INCUBATOR Email: [email protected] Type: Accelerator Type: Incubator (Manhattan) Website: www.blueprinthealth.org Potential occupancy: n/a NEST (Manhattan) Potential occupancy: Fluctuates; currently Type: Incubator Occupancy rate: n/a Type: Accelerator four groups Potential occupancy: 10 designers BLUEPRINT HEALTH CO-WORK Contact: n/a Potential occupancy: n/a Occupancy rate: n/a Occupancy rate: n/a (Manhattan) Email: [email protected] Occupancy rate: n/a Contact: (212) 284-6896 Contact: (212) 768-5712 Type: Workspace Website: www.dreamit Contact: (212) 203-2991 Email: [email protected] Email: [email protected] Potential occupancy: 100+ companies ventures.com Email: [email protected] Website: www.bikkurim.org Website: www.cfda.com/ annually Website: nestnewyork.com programs/cfda-fashion-incubator Occupancy rate: n/a DUMBO STARTUP LAB (Brooklyn) BROOKLYN WRITERS SPACE (Brooklyn) Contact: (646) 627-7627 Type: Workspace NYC SEEDSTART (Manhattan) Type: Workspace NYDESIGNS (Queens) Email: [email protected] Potential occupancy: 60 Type: Accelerator Potential occupancy: n/a Type: Incubator Website: www.blueprinthealth.org Occupancy rate: 85% Potential occupancy: 10 teams Occupancy rate: n/a Potential occupancy: 25 companies Contact: (347) 699-4450 Occupancy rate: n/a Contact: Scott Adkins, Occupancy rate: 85% NY DIGITAL HEALTH ACCELERATOR Email: [email protected] Contact: n/a (718) 788-2697 Contact: (718) 663-8410 (Manhattan) Website: www.dumbo Email: [email protected] Email: Scott Adkins, Email: [email protected] Type: Accelerator startuplab.com Website: www.nycseedstart.com [email protected]; Website: www.nydesigns.org Potential occupancy: 10 companies Erin Courtney, [email protected] Occupancy rate: 100% ENTREPRENEURS ROUNDTABLE NYU DUMBO BROOKLYN INCUBATOR Website: www.brooklyn PRATT DESIGN INCUBATOR (Brooklyn) Contact: n/a ACCELERATOR (Manhattan) (Brooklyn) writers.com Type: Incubator Email: info@digitalhealth Type: Accelerator Type: Incubator Potential occupancy: 15 companies accelerator.com Potential occupancy: Two programs Potential occupancy: 50 CHASHAMA Occupancy rate: n/a Website: www.digitalhealth annually with 10 startups each Occupancy rate: 80% (Manhattan/Brooklyn/Queens) Contact: (718) 636-3727 accelerator.com Occupancy rate: n/a Contact: (718) 407-6561 Type: Workspace Email: [email protected] Contact: n/a Email: [email protected] Potential occupancy: 91 workspaces Website: www.incubator.pratt.edu STARTUP HEALTH (Manhattan) Email: [email protected] Website: www.engineering.nyu Occupancy rate: 98% Type: Incubator Website: www.eranyc.com .edu/business/incubators/dumbo Contact: (212) 391-8151 MAKERSPACE (Staten Potential occupancy: 100 companies Email: [email protected] Island) annually FINTECH INNOVATION LAB PREHYPE (Manhattan) Website: www.chashama.org Type: Incubator Occupancy rate: 50+ companies (Manhattan) Type: Incubator Potential occupancy: 200 Contact: n/a Type: Accelerator Potential occupancy: n/a CON ARTIST COLLECTIVE (Manhattan) Occupancy rate: 25% Email: [email protected] Potential occupancy: n/a Occupancy rate: n/a Type: Workspace Contact: (718) 273-3951 Website: www.startuphealth.com Occupancy rate: n/a Contact: n/a Potential occupancy: About 60 people Email: [email protected] Contact: n/a Email: [email protected] Occupancy rate: 50% Website: www.simakerspace.com WELLTECH FUNDING (Manhattan) Email: info@fintech Website: www.prehype.com Contact: (646) 504-2323 Type: Accelerator innovationlab.com Email: [email protected] Potential occupancy: 32 Website: www.fintech ROSE TECH VENTURES (Manhattan) Website: www.conartistnyc.com FOOD Occupancy rate: 69% innovationlab.com Type: Other Contact: n/a Potential occupancy: n/a NO-SPACE (Brooklyn) THE ENTREPRENEUR’S SPACE (Queens) Email: [email protected] FIRSTGROWTHVC (Manhattan) Occupancy rate: n/a Type: Workspace Type: Incubator Website: www.welltechfunding.com Type: Accelerator Contact: (212) 228-8770 Potential occupancy: 10 desks Potential occupancy: 5,500-square-foot Potential occupancy: 22 startups Email: [email protected] Occupancy rate: n/a professional kitchen Occupancy rate: n/a Website: www.rose.vc Contact: (917) 426-5562 Occupancy rate: n/a TECHNOLOGY & MEDIA Contact: (646) 414-6823 Email: info@brooklyn Contact: (718) 392-0025 Email: [email protected] NYC coworking.com Email: [email protected] STUDIO (Manhattan) Website: www.firstgrowthvn.com (Manhattan) Website: www.thechangeyou Website: www.queensny.org/ Type: Other Type: Accelerator wanttosee.com/coworking qedc/entrepreneurspace Potential occupancy: n/a FOUNDER LABS (Manhattan) Potential occupancy: 10 companies Occupancy rate: n/a Type: Other per session PARAGRAPH (Manhattan) HOT BREAD KITCHEN (Manhattan) Contact: (646) 839-8575 Potential occupancy: 15 Occupancy rate: 100% Type: Workspace Type: Incubator Email: [email protected] Occupancy rate: n/a Contact: n/a Potential occupancy: 50 cubicles Potential occupancy: 40 businesses Website: www.betaworks.com Contact: n/a Email: [email protected] Occupancy rate: 67% Occupancy rate: 88% Email: [email protected] Website: www.techstars.com Contact: (646) 216-8407 Contact: (212) 369-3331 BLACK OCEAN (Manhattan) Website: www.founderlabs.org Email: [email protected] Email: incubator@hotbread Type: Other TIPPING POINT PARTNERS Website: www.paragraphny.com kitchen.org Potential occupancy: n/a FUELED (Manhattan) (Manhattan) Website: www.hotbread Occupancy rate: n/a Type: Workspace Type: Incubator ROOM 58 (Brooklyn) kitchen.org/hbk-incubator Contact: (646) 588-5300 Potential occupancy: 150 members Potential occupancy: n/a Type: Workspace Email: [email protected] in 35 companies Occupancy rate: n/a Potential occupancy: n/a MI KITCHEN ES SU KITCHEN (Queens) Website: www.blackocean.com Occupancy rate: 100% Contact: (978) 621-3572 Occupancy rate: n/a Type: Incubator Contact: (800) 962-4587 Email: [email protected] Contact: Scott Adkins, Potential occupancy: 300 clients BMW I VENTURES (Manhattan) Email: [email protected] Website: www.tippingpoint (718) 788-2697 Occupancy rate: 70% Type: Incubator/workspace Website: www.fueled.com/ partners.com Email: [email protected] Contact: (212) 452-1866 Potential occupancy: 28 desks collective Website: www.room58.org Email: [email protected] Occupancy rate: n/a VARICK STREET INCUBATOR Website: www.mikitchenessu Contact: n/a THE HATCHERY (Manhattan) (Manhattan) STUDIO MILO (Brooklyn) kitchen.com Email: Tara.Gebbia@ Type: Workspace Type: Incubator Type: Workspace bmwnaext.com. Potential occupancy: 200 Potential occupancy: n/a Potential occupancy: 20+ artists ORGANIC FOOD INCUBATOR (Queens) Website: www.nycedc.com/ Occupancy rate: 50% to 70% Occupancy rate: n/a Occupancy rate: n/a Type: Incubator program/bmw-i-ventures Contact: (646) 727-0058 Contact: (212) 292-3122 Contact: n/a Potential occupancy: n/a Email: [email protected] Email: [email protected] Email: [email protected] Occupancy rate: 80% CENTER4 (Manhattan) Website: www.hatchery.vc Website: www.engineering.nyu Website: www.studiomilo.net Contact: (718) 391-0009 Type: Other .edu/business/incubators/varick Email: mikes@organicfood Potential occupancy: 50+ desks HEADHUNTER LABS (Manhattan) THE WRITERS ROOM (Manhattan) incubator.com Occupancy rate: 75% Type: Incubator WOMEN INNOVATE MOBILE Type: Workspace Website: www.organicfood Contact: (212) 366-8400 Potential occupancy: 10 companies (Manhattan) Potential occupancy: 200+ writers incubator.com Email: [email protected] or 30 people Type: Accelerator Occupancy rate: n/a Website: www.center4nyc.org Occupancy rate: n/a Potential occupancy: n/a Contact: (212) 254-6995 WOMEN’S HOUSING AND ECONOMIC Contact: n/a Occupancy rate: n/a Email: writersroom@ DEVELOPMENT CORP. KITCHEN CONSIGLIERE (Manhattan) Email: [email protected] Contact: n/a writersroom.org INCUBATOR (Bronx) Type: Other Website: www.headhunter Email: [email protected] Website: www.writersroom.org Type: Incubator Potential occupancy: n/a labs.com Website: www.wim.com

14 | Crain’s New York Business | March 10, 2014 BIOTECH Email: [email protected] Email: [email protected] BAT HAUS BUSHWICK COWORKING COLLAB (Manhattan) Website: www.angel.co/socraticlabs Website: www.42west24.com (Brooklyn) Type: Workspace ALEXANDRIA CENTER FOR LIFE Type: Workspace Potential occupancy: 31 SCIENCE—NEW YORK CITY (Manhattan) STARTL ALLEY NYC (Manhattan) Potential occupancy: 40 members/organizations Type: Workspace Type: Accelerator Type: Workspace Occupancy rate: 70% Occupancy rate: 100% Potential occupancy: 1.1 million-square- Potential occupancy: n/a Potential occupancy: 400 Contact: (917) 865-8660 Contact: (212) 727-3190 foot campus Occupancy rate: n/a Occupancy rate: 100% Email: [email protected] Email: [email protected] Occupancy rate: n/a Contact: n/a Contact: (212) 960-8543 Website: www.batha.us Website: www.collab-orators.com Contact: John Cunningham, Email: [email protected] Email: [email protected] (646) 223-3882 Website: www.startl.org Website: www.alleynyc BROOKLYN CREATIVE LEAGUE COLUMBIA BUSINESS LAB Email: [email protected] .com (Brooklyn) (Manhattan) Website: www.alexandrianyc.com Type: Workspace Type: Workspace MULTIDISCIPLINARY ASTIA Potential occupancy: 151 total Potential occupancy: 30 AUDUBON BUSINESS AND TECHNOLOGY Type: Other workstations in various configurations Occupancy rate: 100% CENTER (Manhattan) 42 WEST 24 (Manhattan) Potential occupancy: n/a Occupancy rate: 90% Contact: (212) 854-3244 Type: Incubator Type: Workspace Occupancy rate: n/a Contact: (718) 576-2104 Email: [email protected] Potential occupancy: 17 companies Potential occupancy: 60 people Contact: n/a Email: [email protected] Website: www.columbiabusiness Occupancy rate: n/a Occupancy rate: 90% Email: [email protected] Website: www.brooklyncreative lab.com Contact: Waveney Golbourne, Contact: (212) 691-0609 Website: www.astia.org league.com See STARTUP GUIDE on Page 16 (212) 851-5405 Email: [email protected] Website: www.auduboncenter.org DOWNSTATE BIOTECHNOLOGY INCUBATOR (Brooklyn) Type: Incubator Potential occupancy: 50,000 square feet Occupancy rate: 100% (new space available April 2014) Contact: (718) 270-1011 Email: [email protected] Website: www.incubator .downstate.edu/biotech/abi.htm

HARLEM BIOSPACE (Manhattan) Type: Incubator Potential occupancy: 25 Occupancy rate: 100% Contact: (267) 702-3051 Email: [email protected] Website: www.harlembiospace.com THE NEW YORK SCIENCE AND TECHNOLOGY CENTER AT BIOBAT (Brooklyn) Type: Accelerator Potential occupancy: 85,000 square feet Occupancy rate: 100% (new space became available February 2014) Contact: (718) 270-1011 Email:: [email protected] Website:: www.incubator .downstate.edu/biotech/biobat.htm

CLEAN TECHNOLOGY

GREEN WORKER COOPERATIVES (Bronx) Type: Incubator Potential occupancy: Four teams of three members Occupancy rate: n/a Contact: (718) 617-7807 Email: [email protected] Website: www.greenworker.coop

ED TECH

INTELLECTUAL PROPERTY INGK LABS (Manhattan) Type: Accelerator Potential occupancy: n/a Occupancy rate: n/a Contact: n/a Email: n/a Website: www.ingk.com3rd KAPLAN EDTECH ACCELERATOR, POWERED BY TECHSTARS (Manhattan) Type: Accelerator Potential occupancy: 10 ed-tech startup companies Occupancy rate: 2014 applications now being accepted Contact: n/a Email: [email protected] Website: www.kaplanedtech accelerator.com

SOCRATIC LABS (Manhattan) Type: Accelerator Potential occupancy: n/a Occupancy rate: n/a Contact: n/a

March 10, 2014 | Crain’s New York Business | 15 REPORT SMALL BUSINESS STARTUP GUIDE

INSITE (Manhattan) Wall Street West Village Type: Other Contact: (877) 265-4657 Potential occupancy: 163 seats; 33 Potential occupancy: 150 students offices Startup resources PROJECTIVE SPACE Occupancy rate: n/a (Manhattan) Contact: (212) 905-3457 Contact: n/a Type: Workspace Continued from Page 15 GREEN DESK (Brooklyn) Email: For companies: Potential occupancy: 160 members; WECREATE NYC CUNY SUSTAINABLEWORKS Type: Workspace [email protected]; for 45 startups Type: Workspace (Manhattan) Potential occupancy: About 400 small students: [email protected] Occupancy rate: 100% Potential occupancy: 100 members Type: Incubator businesses; 1,200 members Website: www.insitefellows.org Contact: n/a Occupancy rate: 75% Potential occupancy: 2,000 square feet Occupancy rate: n/a Email: [email protected] Contact: (212) 837-1666 Occupancy rate: n/a Contact: (718) 210-3650 MICRO OFFICE (Manhattan) Website: www.projective.co Email: [email protected] Contact: n/a Email: [email protected] Type: Workspace Website: www.wecreatenyc.com Email: [email protected] Website: www.greendesk.com Potential occupancy: 1,000+ people SOBRO VENTURE CENTER (Bronx) Website: www.cuny.edu/about/resources/ Occupancy rate: n/a Type: Incubator WEWORK (Manhattan) sustainability/about-us/works GREEN SPACES (Manhattan) Contact: (646) 201-5508 Potential occupancy: n/a Type: Workspace NYC.html Type: Workspace Email: [email protected] Occupancy rate: n/a Potential occupancy: n/a Potential occupancy: 200+ members Website: www.microoffice.com Contact: (718) 665-8888 Occupancy rate: n/a ENTREPRENEURIAL ASSISTANCE Occupancy rate: n/a Email: n/a Contact: (855) 593-9675 PROGRAM (All boroughs) Contact: (646) 801-1247 NEW INC. (Manhattan) Website: www.sobro.org Email: [email protected] Type: Other Email: [email protected] Type: Incubator Website: www.wework.com Potential occupancy: n/a Website: www.greenspacesny.com Potential occupancy: 80 SOTECHIE SPACES (Manhattan) Occupancy rate: n/a Occupancy rate: Opening summer 2014 Type: Workspace WICKED START CONSULTING Contact: (800) 782-8369 GRIND (Manhattan) Contact: (212) 219-1222 Potential occupancy: 35 (Manhattan) Email: n/a Type: Workspace Email: [email protected] Occupancy rate: 30% on a typical day Type: Other Website: www.esd.ny.gov/business Potential occupancy: n/a Website: www.newinc.org Contact: (347) 762-9110 Potential occupancy: n/a programs/eap.html Occupancy rate: Park Avenue South, Email: [email protected] Occupancy rate: n/a 100%; Broadway, 90% NEW WORK CITY (Manhattan) Website: www.sotechiespaces.com Contact: (347) 482-0917 FORDHAM FOUNDRY (Bronx) Contact: (646) 558-6026 Type: Workspace Email: [email protected] Type: Incubator Email: Anthony Marinos, Potential occupancy: 170 members, (Bronx/Manhattan) Website: wickedstartconsulting.com Potential occupancy: 40 [email protected] 45 to 60 onsite any given day Type: Workspace Occupancy rate: 80% Website: www.grindspaces.com Occupancy rate: 90% Potential occupancy: n/a WIX LOUNGE (Manhattan) Contact: (718) 960-4221 Contact: (212) 226-1585 Occupancy rate: n/a Type: Workspace Email: [email protected] HIVE AT 55 (Manhattan) Email: [email protected] Contact: (212) 624-5856 Potential occupancy: 100 Website: www.fordhamfoundry.org Type: Workspace Website: www.nwc.co Email: n/a Occupancy rate: 100% Potential occupancy: 40 Website: www.sunshineny.com Contact: (917) 208-9004 FOUNDERS WORKBENCH POWERED Occupancy rate: 90% OFFICELINKS (Manhattan) Email: [email protected] BY GOODWIN PROCTER (Manhattan) Contact: (646) 556-6805 Type: Workspace TECH SPACE (Manhattan) Website: www.wixlounge.com Type: Other Email: [email protected] Email: [email protected] Type: Workspace Potential occupancy: n/a Website: www.hiveat55.com Website: www.officelinks.com Website: techspace.com THE YARD (Brooklyn and Manhattan) Occupancy rate: n/a Type: Workspace Contact: (212) 813-8800 IN GOOD COMPANY (Manhattan) Bryant Park Chelsea Potential occupancy: n/a; additional Email: [email protected] Type: Workspace Contact: (646) 512-5000 Potential occupancy: 207 seats; 62 offices locations opening summer 2014 Website: www.foundersworkbench.com Potential occupancy: n/a Contact: (212) 905-7712 Occupancy rate: 100%; waiting list Occupancy rate: Dedicated space, 95%; Chelsea available GENERAL ASSEMBLY (Manhattan) , 80% Contact: (646) 619-1100 Flatiron Contact: (718) 782-7900 Type: Other Contact: (646) 810-9195 Potential occupancy: 24 offices Email: [email protected] Potential occupancy: n/a Email: [email protected]; Grand Central West Contact: (212) 905-7725 Website: www.workattheyard.com Occupancy rate: n/a new members contact donna@ Contact: (646) 380-6600 Contact: n/a ingoodcompany.com Union Square Source: Organizations’ websites. Additional Email: [email protected] Website: www.ingoodcompany Park Avenue South Potential occupancy: 585 seats; 104 offices research by Suzanne Panara, Nicholas Wells Website: www.generalassemb.ly .com Contact: (646) 619-1100 Contact: (212) 331-1175 and Judith Messina

Entrepreneurs Roundtable PICK THE RIGHT PLATFORM Accelerator. He didn’t need industry Accelerators CONSIDERING APPLYING TO AN Jamyn Edis, CEO of Manhattan- advice; he needed business-building ACCELERATOR? Experts offer these based Dash Labs, said the equity know-how. Continued from Page 13 according to Crain’s research. Na- tips to help you decide whether an exchange was “absolutely worth it.” “We knew real estate cold,” he own.“Some will take an equity stake tionally, there are more than 2,000 accelerator is right for your company, He took part in Techstars’ New York said. “What they were going to be that might value your company sig- incubators, according to the Nation- and which might fit best. City program last spring. “You just able to teach me was how you nificantly below what the larger al Business Incubation Association, ⅷ Read the term sheet. If you’re don’t know if you would have gotten approach scaling a business and market might value you at or offer and internationally,more than 8,000. handing over equity in your company to the point [on your own] where your how you finance a business.” you resources that you might not Sometimes associated with universi- or taking on convertible debt, look for company would be as valuable.” ⅷ Understand the time ties, they tend to be nonprofits and need,” said Vince Ponzo, director of provisions such as anti-dilution ⅷ Check out mentors’ commitment. Entrepreneurs say the Eugene Lang Entrepreneurship often have public subsidies and a clauses that limit your ability to raise qualifications and talk to alumni. that three months in an accelerator Center at the Columbia Business mission to create jobs. They don’t more money. Most incubators and accelerators can be like drinking from a fire School. “You want to make sure typically offer funding, but they pro- “Unless there’s a tremendous have access to dozens of mentors, you’re going to get a return.” vide community, mentoring and hose. Kim Taylor, whose company, amount of value—and there are a lot In fact, a 2011 study of 29 accel- cheap space for as long as three years. but it takes time to click with the right Ranku, graduated from the erators in North America found “We want companies that have of great accelerator programs—you’re one. “Chemistry is very important,” Manhattan-based Kaplan-Techstars that graduates of nearly half of them the potential to grow in capital and, giving up a significant amount of the said Greg Chang, CEO of for[MD], a EdTech Accelerator last fall, said had not raised a single dollar in ven- especially,in the number of employ- company for not a significant amount physician recruiting service. she could have done with fewer ture money. Given the variety and ees,” said Natalia Arguello, director of cash,” said Micah Kotch, director So are skills, experience and meetings. still murky track records of most ac- of the NYDesigns incubator at of innovation and entrepreneurship entrepreneurial chops. Jonathan “We had just started a company celerators and incubators, startups LaGuardia Community College in at NYU-Polytechnic Institute. NYU- Wasserstrum, CEO of TheSquareFoot, and needed to be heads down should have realistic expectations Long Island City, Queens. Poly’s three incubators don’t take which helps businesses find office building it,” said Ms. Taylor. before they sign up. Accelerators, on the other hand, equity or invest in resident startups. space, spent three months at the —JUDITH MESSINA “Entrepreneurs need to do an are intense, short-term boot camps, honest examination of what their backed by investors making seed- company’s strengths and weakness- stage bets on multiple startups, hop- and ,publish their re- man Foundation. “It doesn’t tell me are adapting fast. Alex Iskold, the es are and try to match it up with the ing one will turn out to be the next sults—the names of companies that what a program did [for a company] new head of Techstars New York, skill sets of different accelerators WhatsApp. More than 200 have have gone through their programs, versus what that company would said he’s working on a cadre of men- and incubators,” said Greg Chang, popped up in the United States since how much money they’ve raised and have done otherwise.” tors in residence and revamping CEO of for[MD], a physician re- Silicon Valley-based Y Combinator how many have exited or failed. But For their part, accelerators say demo day,the pitchfest where entre- cruiting service headquartered near appeared in 2005.Some focus on in- for every high-flier like Dropbox the equity stake is a fair trade-off for preneurs try to wow investors. Union Square, who spent three dustries—educational, financial or and , which honed their the head start entrepreneurs get. “We want to create a lot more months last year at health-tech ac- health care technology—and boast models at Y Combinator, there are “A lot of our companies have got- value and not have it perceived as a celerator Blueprint Health. “It real- that they’re harder to get into than dozens that flopped. Whether they ten their first customer through our spectacle, but more like a celebra- ly depends on what your goals are.” Harvard.Techstars New York culled would have done better or worse on networks and what we’ve spent three tion of what was achieved and where Incubators, accelerators and co- its 13-member 2014 spring class their own no one knows. years building,”said Brad Weinberg, investors think it’s really worthy of working spaces have exploded in from more than 1,000 applicants. “We need to move past the era of founding partner of Manhattan- their time,” said Mr. Iskold. “No- New York City during the past five Brand-name accelerators, such summary statistics,”said Jared Kon- based Blueprint Health. body will ever write a check just be- years and now number nearly 100, as Boulder, Colo.-based Techstars czal,a senior analyst with the Kauff- Incubators and accelerators also cause you made a big pitch.” Ⅲ

16 | Crain’s New York Business | March 10, 2014 REPORT SMALL BUSINESS Q&A Insights on staffing, growing fast and finance Understand what attracts Scale your company without Matchmaking help for your a WhatsApp-type team harming its culture A-round n New York, the single biggest hot company with its eyes set on inding your angels is one of your challenge for most entrepreneurs is an IPO or another big exit can first tasks as an entrepreneur. recruiting top-notch talent: The double or triple its staff within the Unless you’re independently combination of mindset, skills and space of a year. Manhattan-based wealthy, you need someone to Ifocus needed to work at the pace maintained AMediaMath, a software-based marketing Fbelieve in your vision as much as you do—or by innovative startup companies is rare. company and one of Crain’s 50 fastest- at least to believe enough to pony up tens of Crain’s asked Michael Kirven, CEO of growing companies last year, had about 175 thousands or maybe $100,000. Mondo, for his advice. The Manhattan-based employees at the beginning of 2013; it now But jumping from seed stage to your IT staffing company has more than 300 has 350. But growing a company is not just A-round means crossing an even bigger employees around the U.S., including about about adding talented staff. It’s about being chasm: In almost all cases, you need to find 100 in its New York office. It provides both MICHAEL KIRVEN able to make sure the culture that won you JOE ZAWADZKI professional investors who believe in your BOB GREENE CEO, Mondo CEO, MediaMath co-managing partner, full-time and contract tech workers. the early success grows along with the vision. In today’s environment, where the Contour Venture company. Crain’s asked CEO Joe Zawadzki proliferation of angels has produced many Partners What do you say to an entrepreneur who is beginning to move about the tactics executives can use to retain more seed-stage companies than ever into full-fledged hiring mode? He or she has gained some a culture while the company is adding staff. before, landing a first round of venture capital traction and now needs to hire two, five or 10 people pretty fast. is more difficult. There’s a mismatch between the number of seed- I say, “Yes, you may have a cool idea. You’re not going to get a How have you done that much hiring in one year? stage companies and the number of investments venture-capital discount [on anyone’s salary].” New York City is super-hot for IT I still wonder. Part of it was through an acquisition [Akamai funds are willing to make. talent, and the talent is not negotiating. Technologies], so that was about 65 people all at once. It felt quite Crain’s asked Bob Greene, co-managing partner of Contour I also say, however long you think it’s going to take, double that organic because it was a data-management company—it was a Venture Partners, a micro-venture-capital firm based in Manhattan, expectation. Everybody has multiple offers. Everybody has multiple product extension for them and close to the core of what we did. for his best advice for landing an A-round of financing. Contour has opportunities. Everybody woke up and thought about the same things, so a lot of invested in such companies as small business lender OnDeck, email that integration was highlighting the benefits of the acquisition and marketing platform Movable Ink and online payments company You’ve got to differentiate yourself, so how do you do that? working for MediaMath. Zipmark. If you’re VC-backed, that helps. People want to know that these A little more than half was just organically adding people. At the smaller companies are going to make payroll. If you’ve got a Kleiner fastest pace at the end of last year, we added a couple of people a What does a successful A-round look like? Perkins or a Silicon Valley Bank, versus “my father gave $300,000 to week. A lot of the focus was on the recruiting process: People were A successful A-round is large enough to get you to the next level of seed this thing,” that helps. Tell the candidates about the level of focused on bringing on the skill and will. We interviewed for “math proof points [tests for your business model, such as repeat clients or sophistication you have in your banking. values.” a certain level of growth], and that relates also to how much total You also want to sell the technology candidates on the fact that capital you will need after that. It is important to create an investor they’re going to get involved in tons of different technologies. Tell You’ve said what makes MediaMath different is the people group with the depth to support your subsequent financing rounds. them: “We want your input, we want your guidance, we want your you hire and the environment you create for them to work ideas. We want you helping us make business decisions.” together. How do you create that collaborative environment? How should an entrepreneur prepare? Technologists love that. They know they can get their hands on all this There is an expectation that the team’s win is everybody’s win; that Be very focused. Develop a very clear presentation and make it as new technology. The more they know, the more marketable they are. it’s hard for one department or one person to make the requisite simple as possible. Tell the audience what important problem you You’ve got to sell the culture to them. They don’t care about ping- things happen. We do a lot of positive reinforcement around this is are solving, why that is valuable, how you will make money and how pong tables, sofas, lounges and free coffee. They want to know the how things get done. the investor will realize an attractive return. And, most important, tell company has a vision. They want to share in the upside of that. Build We pay attention to collaboration in both physical space and them why you are the perfect great team for this. Leadership is a realistic equity and profit-sharing plan. Consider WhatsApp. In virtual space. There’s the notion of having a variety of workspaces everything. You’re trying to convince [employees] to quit a good job order for WhatsApp to have gotten talented developers, they had to for the different kinds of work people do. ... There are lots of huddle to come work with you when you’ve got nothing. build an equity plan to answer the question: What’s my potential areas, and also workspaces that are reflective. We have a regular Finally, have a pitch that you can get through in 15 minutes or 45 upside? hackathon. One of the apps that people built was an always-on minutes, depending on the time allotted by the listener. virtual window into all of the offices. What does a good equity plan look like? We think about how to cross-pollinate different cultures; we just How do you know which investors to pitch? It takes a percentage of the company, maybe 10%, and it builds a hired a woman who was running a lot of Google Japan. She’s come Research the target firms [via Google and venture-capital stock plan to distribute that share. Those shares get distributed over to the New York office to start a global best-practice team. associations] and know their investment size, stage, industry sectors based on performance and time. and geography. If your story is within their criteria on these What insights did you have as you worked this year on scaling dimensions, you are on the right path for a decent first meeting. Also The important thing is the share of the company? your culture? look at their existing portfolio to see if they have any conflicting Yes, the bigger the share, the more it shows management’s attitude It’s always been about people. Your ability to influence the investments, in which case you might prefer to not go there. You may and the fact that they’ve put the time and money into building organization is really around the people elements of the business. In not want to reveal yourself. something. It shows they want to attract the best talent. a startup, everybody knows what everybody else is doing. [Then, as If someone sends me a pitch and I see a conflict, I’ll respond you grow] you start realizing that more and more of the work is done right back to the person and disclose: “I’m happy to meet with you Where do startup entrepreneurs lose people? by the teams. You focus on empowering the teams that are working and discuss—why don’t you decide if this is too close for comfort?” Lowballing is the quickest way to turn off a candidate, because they on important priorities. You can’t believe how many people send me their pitch, and it’s realize they’re dealing with amateurs. You codify what “good” looks like, and communicate how people not what I do. Create the match, or you won’t have a good meeting. The other mistake that they make: They don’t plan far enough have been successful in the organization. ahead. They think they can place a Facebook ad and the people will What usually trips up an entrepreneur? Where do the mistakes start rolling in ... but you’ve got to hire a full-time talent-acquisition How do you communicate the goals and the culture? happen? person when you are at 25 or 30 employees. Think of it this way: If We create a “true north” strategy document. It gets updated Inconsistencies in the story, vagueness, lack of direct answers. Often you’re going to hire 100 people, you’re going to interview 1,000. between the quarterly business reviews, and it lasts a year or a year we have a series of meetings over a period of time, and we are [Startup entrepreneurs] have to get over the idea that and a half. It gets reinforced in a quarterly business update, and we looking for consistency and progress across these meetings. contractors are a bad word. So much of the labor force is moving tie it in by saying, “Here’s what we said from a high-level perspective, toward contracting. There are people that won’t work for me for and here’s how that ties in with what happened.” We move up and What’s your best advice for a startup entrepreneur who might $400,000 a year. They’ll take a six-month, one-year or a two-year down the slide of strategic thinking and tactical implementation. be a year or two away from seeking A-round funding but wants contract. Over the long term, and factoring in benefits, using to start thinking about it? contractors probably costs about the same. Do you have any advice for an entrepreneur scaling up? Seek out “informational” or “advice” meetings. Find a few firms You can’t spend enough time on the people and cultural questions. through your network or friends of friends who will meet with you Any other advice? It is the responsibility of the senior leadership. ... Create informally to give you advice. You aren’t asking for money yet, so the They should sponsor H-1B visas for people they like. Entrepreneurs are performance indicators around culture. Measurements may be pressure is off on both ends. Come prepared, though, as you are scared off by that. The reality is that with the right immigration attorney, imperfect, but you can do it: Take a look at your employee surveys, always being judged. Do the same thing with a few successful it costs about $5,000, and it takes about two days, and then you have for instance, and make sure your numbers are heading in the right startup founders who are years ahead of you. You just have to ask. this great employee who is just thrilled to work for you. You can spend direction. Define it: What does “good” look like for your another $7,000 or $8,000 and sponsor their green card. organization? Q&As by Elizabeth MacBride

March 10, 2014 | Crain’s New York Business | 17 TO PLACE A CLASSIFIED AD CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM POSITION AVAILABLE PUBLIC & LEGAL NOTICES NOTICE OF FORMATION OF LIMITED Notice of Qualification of Cerberus Manager, Business Management LIABILITY COMPANY. NAME: VDG Institutional Associates CDP IC, L.L.C. (Reed Elsevier, Inc. (LexisNexis Div.), THE PORT AUTHORITY OF NY & NJ Electronics, LLC. Articles of Authority filed with NY Dept. of State New York, NY). Must hold bach. or Organization were filed with the on 10/31/13. Office location: NY foreign equiv. deg. in bus., acct., fin., REQUEST FOR PROPOSALS Secretary of State of New York (SSNY) County. Princ. bus. addr.: 875 3rd Ave., or a rel. field & 5 yrs. of progressive, FOR SALE OF LAND AND DEVELOPMENT RIGHTS on December 10, 2013. Office location: 10th Fl., NY, NY 10022. LLC formed post-bach. fin. & acct. exp. Also req. is New York County. SSNY has been in DE on 7/1/13. NY Sec. of State 1 yr. of exp.: generating growth in bus. ON DYER AVENUE AND 33RD STREET (RFP # 36900) designated as agent of the LLC upon designated agent of LLC upon whom whom process against it may be process against it may be served and performance within the publishing The Port Authority of New York and New Jersey is seeking to identify firms interested served. SSNY shall mail a copy of shall mail process to: c/o CT industry through the delivery & execution in responding to a Request for Proposals (RFP) for the sale of land and development process to the LLC, VDG Electronics, Corporation System, 111 8th Ave., of successful financial mgmt. strategies rights on Dyer Avenue and 33rd Street. LLC, at the LLC’s principal business 13th Fl., NY, NY 10011. DE addr. of across complex & diverse businesses; RFP #36900 is available on-line at: http://www.panynj.gov/business-opportunities/bid- address at 430 West Broadway, #2B, LLC: The Corporation Trust Co., 1209 utilizing mgmt. info. sys. & applying proposal-advertisements.html. Addenda to the RFP, if any, will be posted at this site. New York, New York 10012. Purpose: Orange St., Wilmington, DE 19801. info. tech. developments to impact the Monitor the advertisement on the web site to ensure your awareness of any changes. For any lawful purpose. There is no Cert. of Form. filed with DE Sec. of fin. function; performing analysis, due predetermined dissolution date State, Townsend Bldg., Dover, DE diligence, & implementation of mergers If you have any technical problems accessing the documents online, email us at 19901. Purpose: all lawful activities. & acquisitions; & performing financial [email protected] or call (201) 395-3405 for assistance. Your e-mail should include Qualification of GSO E&P Holdings I LP. Authority filed with the Sect. of State control & statutory acct. & costing in the RFP number, your firm name, email address, contact person, mailing address, Notice of Qualification of First NY LLC. of NY (SSNY) on 12/23/13. Office Authority filed with NY Dept. of State relation to info. providers & financial and telephone number. Joint Ventures/teams are acceptable. Loc: NY County. LP formed in DE on on 1/17/14. NYS fictitious name: First sys. Apply w/resume to: Cleta Greene, It is currently anticipated that proposals shall be due by 2:00 PM on May 1, 2014 or as 12/19/13. SSNY has been designated NY I, LLC. Office location: NY County. Reed Elsevier, Inc. (LexisNexis Div.) otherwise indicated in the RFP documents. Proposals must have the RFP Number as agent of LP upon whom process LLC formed in DE on 7/5/13. NY Sec. 9443 Springboro Pike, Miamisburg, OH and full legal firm name clearly indicated on the outside of the package. against it may be served and shall of State designated agent of LLC upon 45342. No relo. avail. No 3rd party Send Proposals(s) to: The Port Authority of NY & NJ, Attn: RFP Custodian, Procurement mail process to: 345 Park Avenue, whom process against it may be served responses. EOE. Department, 2 Montgomery Street, 3rd Floor, Jersey City, NJ 07302. 31st FL, NY, NY 10154. DE address and shall mail process to: c/o CT of LP: 200 Bellevue Pkwy, Ste 210, Corporation System, 111 8th Ave., NY, A VALID PHOTO ID IS REQUIRED TO GAIN ACCESS INTO THE BUILDING, Wilmington, 19809. Name/addr. of NY 10011, regd. agent upon whom IF YOU ARE HAND DELIVERING YOUR PROPOSAL. genl. ptr. avail from SSNY. Cert. of process may be served. DE address TELECOMMUNICATIONS LP filed with DE Sect. of State, 401 of LLC: 1209 Orange St., Wilmington, Federal St, Ste 4, Dover, DE 19901. DE 19801. 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Office location: NY County. designated as agent of LLC upon whom as agent of LLC upon whom process upon whom process may be served LLC formed in DE on 11/21/13. EMERGENCY process against it may be served. SSNY against it may be served. SSNY shall and shall mail copy of process against SSNY designated agent upon whom COMMUNICATIONS shall mail process to the LLC at the mail process to c/o Herrick, Feinstein LLC to principal business address: 264 process may be served and shall princ. office of the LLC. DE addr. of LLP, Attn: J. Rogers, 2 Park Ave., NY, Water St. Apt. 3A, NY, New York 10038. mail copy of process against LLC to SYSTEMS LLC: c/o Corporation Service Co., 2711 NY 10016. DE addr. of LLC: c/o SPECIALISTS NE address of LLC is: 1821 Kristen principal business address: 277 Park Centerville Rd., Ste. 400, Wilmington, National Registered Agents, Inc., 160 Court, North Platte, NE 69101. Cert. of Avenue, NY, NY 10172. Cert. of LLC • FREE PICKUP & DELIVERY DE 19808. Arts. of Org. filed with DE Greentree Dr., Ste. 101, Dover, DE LLC filed with Sec. of State of NE: 1445 filed with Secy of State of DE: 401 • 48 HOUR Secy. of State, Div. of Corps., John 19904. Arts. of Org. filed with Jeffrey K St. State Capitol, Ste 1301 Lincoln, NE FEDERAL ST DOVER, DE 19901. ON REPAIRS G. Townsend Bldg., 401 Federal St. - W. Bullock, DE Secy. of State, 68509. Purpose: any lawful activity. Purpose: any lawful act. • FREE ENGRAVING Ste. 4, Dover, DE 19901. Purpose: Townsend Bldg., 401 Federal St., • SHORT & LONG TERM This entity will make investments. Ste. 3, Dover, DE 19901. As amend- 529 PARK, LLC, a domestic LLC, NOTICE OF QUALIFICATION of The RENTALS ed by Cert. of Amendment filed with filed with the SSNY on 12/24/13. Atlas Network LLC. Authority filed Notice of Formation of NFF New SSNY on 06/28/13, the addr. of the Office location: New York County. with Secy of State of NY (SSNY) on Markets Fund XXXIV, LLC. Arts. of principal place of business of the SSNY is designated as agent upon 12/2/13. Office location: NY County. Org. filed with NY Dept. of State on LLC is: 214 W. 43rd St., NY, NY whom process against the LLC may LLC formed in DE on 7/15/05. SSNY 2/24/14. Office location: NY County. 10036. Purpose: Any lawful activity. be served. SSNY shall mail process designated agent upon whom process Sec. of State designated agent of to The LLC, 20 Renwick St., NY, NY may be served and shall mail copy of LLC upon whom process against it Formation of Hannah Blumenthal 10013. General Purpose. process against LLC to: 95 Jefferson may be served and shall mail Design, LLC filed with the Secy. of St, Garden City, NY 11530. Principal process to: Nonprofit Finance Fund, State of NY (SSNY) on 12/17/13. NOTICE OF FORMATION OF 225 business address: 1441 Broadway, 70 W. 36th St., 11th Fl., NY, NY Office loc.: New York County. SSNY BOWERY HOLDINGS II LLC. Arts of 3rd Flr #3071 NY, NY 10018. Cert. of PUBLIC & LEGAL 10018, principal business address. designated as agent of LLC upon Org filed with Secy of State of NY LLC filed with Secy of State of DE: 9 NOTICES Purpose: any lawful activity. whom process against it may be (SSNY) on 2/13/14. Office location: NY E Loockerman St, Ste #205, Dover, served. The principal business loc. County. SSNY designated agent upon DE 19901. Purpose: any lawful act. Notice of qualification of NYC Fashion Notice of Formation: The Law Office and address SSNY shall mail whom process may be served and Production Fund, LLC. Arts of Org of Poorvi Chothani PLLC Arts. of Org. process to is 175 Varick St., 8th Fl., shall mail copy of process against Notice of Formation of TJ TSUKAH, filed with Secy of State of NY (SSNY) filed with SSNY 2/14/2014. Off. Loc.: New York, NY 10014. Mgmt. shall LLC to principal business address: LLC. Arts of Org filed with Secy of on 12/6/2013. Office location: NY New York Cnty. SSNY designated as be by one or more members. 260 Madison AV, Ste 204, NY, NY State of NY (SSNY) on 1/21/14. County. LLC Formed in DE on agent of LLC whom process may be Purpose: Any lawful activity. 10016. Purpose: any lawful act. Office location: NY County. SSNY served. SSNY shall mail process to: designated agent upon whom process 11/13/13. SSNY designation agent Notice is hereby given that a Hotel Notice of Formation of NYSANDY5 upon whom process may be served c/o the LLC, 244 Madison Ave., Suite may be served and shall mail copy of 2350, New York, NY 10016. Purpose: Liquor License for beer, wine and NBP33 LLC. Arts. of Org. filed with process against LLC to principal and shall mail copy of process liquor has been applied for by the Secy. of State of NY (SSNY) on against LLC to: Corp. Serv., Co. 80 all lawful activities. business address: 185 E 85th St., #11H, undersigned to permit the sale of 01/21/14. Office location: NY County. NY, NY 10028. Purpose: any lawful act. State St, Albany, NY 12207-2543. Notice of Formation of NFF New beer, wine and liquor at retail rates Princ. office of LLC: 60 Columbus Principal business address: 1700 Markets Fund XXXV, LLC. Arts. of for on-premises consumption at the Circle, NY, NY 10023. SSNY designated Notice of Formation of Fortrium LLC. Broadway, 19th Flr NY, NY. Cert. of Org. filed with NY Dept. of State on Park Hyatt New York located at 153 as agent of LLC upon whom process Arts. of Org. filed with Secy. of State of LLC filed with Secy of State of NY: 2/24/14. Office location: NY County. West 57th Street, New York, NY against it may be served. SSNY shall NY (SSNY) on 2/3/14. Office location: 401 Federal St., Ste 3, Dover, DE Sec. of State designated agent of 10019 under the Alcoholic Beverage mail process to Corporation Service NY County. SSNY designated as 19901. Purpose any lawful act. LLC upon whom process against it Control Law. HYEX 57 Hotel, LLC & Co., 80 State St., Albany, NY 12207. agent of LLC upon whom process may be served and shall mail Hyatt Corporation. Purpose: Any lawful activity. against it may be served. SSNY shall NOTICE OF FORMATION OF VALRIC process to: Nonprofit Finance Fund, mail process to: 333 E. 33rd St., Ste. LLC. VALRIC LLC is a consulting 70 W. 36th St., 11th Fl., NY, NY Notice of Formation of JDL Nautical, Notice of Formation of BRP CJ LLC. 3A, New York, NY 10016. Purpose: company providing its expertise in the 10018, principal business address. LLC. Arts. of Org. filed with Secy. of Arts. of Org. filed with NY Dept. of any lawful activity. fields of Arts and Education. Arts of Purpose: any lawful activity. State of NY (SSNY) on 2/12/14. Office State on 1/13/14. Office location: NY Org filed with Secy of State of NY location: NY County. SSNY designated County. Princ. bus. addr.: 767 3rd Ave., Notice of Formation of RZR/58 (SSNY) on 12/27/13. Office location: Notice of formation of 163 Bleecker as agent of LLC upon whom process 33rd Fl., NY, NY 10017. Sec. of State ASSOCIATES LLC. Arts. of Org. filed NY County. SSNY designated agent Street, LLC. Arts of Org filed with Secy against it may be served. SSNY shall designated agent of LLC upon whom with Secy. of State of NY (SSNY) on upon whom process may be served of State of NY (SSNY) on 2/7/14. mail process to: Gerald Lazar, 75 East process against it may be served and 1/7/14. Office location: NY County. and shall mail copy of process against Office location: NY County. SSNY has End Avenue, Apt. 17E, NY, NY 10028- shall mail process to: CT Corporation SSNY designated as agent of LLC LLC to principal business address: been designated as agent of the LLC 7909. Purpose: any lawful activity. System, 111 8th Ave., NY, NY 10011, upon whom process against it may be 484 West 43rd Street, NY, NY 10036. upon whom process against it may regd. agent upon whom process may served. SSNY shall mail process to: be served. SSNY shall mail process Notice of Qualification of OrbiMed be served. Purpose: any lawful activity. 60 E. 56th St., 11th Fl., New York, NY Notice of Qualification of Lexin NY 229 served to: 1500 Broadway, 22nd, NY, Global Healthcare Associates Fund, 10022. Purpose: any lawful activity. LLC. Authority filed with NY Dept. of NY 10036. Purpose: any lawful act. L.P. Authority filed with Secy. of State Notice of Qualification of 59 SOUTH State on 2/18/14. Office location: NY of NY (SSNY) on 01/21/14. Office 4TH INVESTOR LLC. Authority filed NOTICE OF FORMATION OF Service County. Princ. bus. addr.: c/o Lexin Notice of Qualification of TP-HF location: NY County. LP formed in with Secy. of State of NY (SSNY) on Occasions LLC. Articles of Organization Capital, LLC, 654 Madison Ave., Ste. Acquisition, LLC. Authority filed with Delaware (DE) on 01/17/14. SSNY 02/18/14. Office location: NY County. filed with the Secretary of State of NY 2205, NY, NY 10065, Attn: Metin NY Dept. of State on 10/24/13. Office designated as agent of LP upon LLC formed in Delaware (DE) on (SSNY) on 12/10/13. Office location: Negrin. LLC formed in DE on location: NY County. LLC formed in whom process against it may be 01/22/14. SSNY designated as agent NEW YORK. SSNY has been desig- 12/13/13. NY Sec. of State designated DE on 3/19/13. NY Sec. of State served. SSNY shall mail process to of LLC upon whom process against it nated as agent upon whom process agent of LLC upon whom process designated agent of LLC upon whom the Partnership, 601 Lexington Ave., may be served. SSNY shall mail against it may be served. The Post against it may be served and shall process against it may be served and 54th Fl., NY, NY 10022. Name and process to The LLC, 134 Spring St., Office address to which the SSNY mail process to: CT Corporation shall mail process to the principal addr. of each general partner are Ste. 305, NY, NY 10012. DE addr. of shall mail a copy of any process System, 111 8th Ave., NY, NY 10011. business addr.: 280 Park Ave., 41st available from SSNY. DE addr. of LP: LLC: c/o Corporation Service Co., against the LLC served upon him/her DE addr. of LLC: c/o The Corporation Fl., NY, NY 10017. DE addr. of LLC: Corporation Service Co., 2711 2711 Centerville Rd., Ste. 400, is: 90 Park Avenue, Suite 1700, NY, Trust Co., 1209 Orange St., Corporation Service Co., 2711 Centerville Rd., Ste. 400, Wilmington, Wilmington, DE 19808. Arts. of Org. NY 10016. The principal business Wilmington, DE 19801. Cert. of Form. Centerville Rd., Ste. 400, Wilmington, DE 19808. Arts. of Org. filed with filed with Secy. of the State of DE, Div. address of the LLC is: 90 Park filed with DE Sec. of State, 401 DE 19808. Cert. of Form. filed with DE Secy. of State, State of DE, Dept. of of Corps., John G. Townsend Bldg., Avenue, Suite 1700, NY, NY 10016. Federal St., Dover, DE 19901. Sec. of State, Townsend Bldg., Dover, State, Townsend Bldg., Dover, DE 401 Federal St., Ste. 4, Dover, DE Dissolution Date: (If Applicable). Purpose: all lawful purposes. DE 19901. Purpose: any lawful activity. 19901. Purpose: Any lawful activity. 19901. Purpose: Any lawful activity. Purpose: any lawful act or activity.

18 | Crain’s New York Business | March 10, 2014 TO PLACE A CLASSIFIED AD CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM PUBLIC & LEGAL NOTICES Notice of Qualification of Ridge Hill Notice of qualification of Emerald Notice of formation of KI-LO Cleaning Notice of Qualification of J.P. MORGAN Notice of Qualification of LSREF2 Oreo Solar LLC. Authority filed with Secy. Investor 2012-01 LLC. Authority filed Services LLC. The County within this EUROPEAN DIRECT CORPORATE (Direct), LLC. Authority filed with NY of State of NY (SSNY) on 02/03/14. with Secy of State of NY (SSNY) on state in which the limited liability FINANCE INSTITUTIONAL INVESTORS Dept. of State on 1/23/14. Office Office location: NY County. LLC Dec 5, 2013. Office location: NY company is to be located is Bronx. V LLC. Authority filed with Secy. of location: NY County. Princ. bus. addr.: formed in Delaware (DE) on 09/14/12. County. LLC formed in Delaware (DE) The secretary of state is designated as State of NY (SSNY) on 01/22/14. Office 2711 N. Haskell Ave., Ste. 1800, Dallas, Princ. office of LLC: 545 Madison on July 20, 2011. SSNY designated agent of the limited liability company location: NY County. LLC formed in TX 75204. LLC formed in DE on Ave., 14th Fl., NY, NY 10022. SSNY as agent of LLC upon whom process upon whom process against it may be Delaware (DE) on 12/11/13. Princ. 6/17/13. NY Sec. of State designated designated as agent of LLC upon against it may be served. SSNY shall served. The address within or without office of LLC: 270 Park Ave., NY, NY agent of LLC upon whom process whom process against it may be mail process to Princ. Office of LLC: this state to which the Secretary of 10017. SSNY designated as agent of against it may be served and shall served. SSNY shall mail process to c/o Emerald Development Managers State shall mail a copy of any process LLC upon whom process against it may mail process to: c/o CT Corporation the LLC at the princ. office of the LLC. LP, 909 Third Avenue, NY, NY 10022. accepted on behalf of the limited lia- be served. SSNY shall mail process System, 111 8th Ave., NY, NY 10011, DE addr. of LLC: 2711 Centerville Rd., DE address of LLC: Corporation bility company served upon him or to c/o Corporation Service Co. (CSC), regd. agent upon whom process may Ste. 400, Wilmington, DE 19808. Arts. Service Co., 2711 Centerville Rd., Ste. her is: c/o United States Corporation 80 State St., Albany, NY 12207-2543. be served. DE addr. of LLC: 1209 of Org. filed with Secy. of State, Div. of 400, Wilmington, DE 19808. Cert of Agents, Inc., 7014 13th Avenue, Suite DE addr. of LLC: c/o CSC, 2711 Orange St., Wilmington, DE 19801. Corps., John G. Townsend Bldg., 401 Formation filed with DE Secy of State, 202, Brooklyn, NY 11228. The name Centerville Rd., Ste. 400, Wilmington, Cert. of Form. filed with DE Sec. of Federal St. - Ste. 4, Dover, DE 401 Federal St., Ste 4. Dover, DE and street address in this state of the DE 19808. Cert. of Form. filed with State, 401 Federal St., Dover, DE 19901. Purpose: Any lawful activity. 19901. Purpose: any lawful activity. registered agent upon whom and at Secy. of State of DE, Secy. of State 19901. Purpose: all lawful purposes. which process against the limited lia- Corp. Dept., Records Section, Notice of Formation of NYRE/A LLC, NOTICE OF FORMATION of bility company may be served is: Townsend Bldg., Loockerman & NOTICE OF QUALIFICATION OF GSO Art. of Org. filed Sec'y of State (SSNY) RIVERSIDE 16A LLC. Arts of Org. United States Corporation Agents, Inc., Federal Sts., Dover, DE 19901. MMBU Acquisition LLC. Authority 7/29/13. Office location: NY County. filed with NY Secy of State (SSNY) 7014 13th Avenue, Suite 202, Brooklyn, Purpose: Any lawful activity. filed with the Sect of State of NY (SSNY) SSNY designated as agent of LLC on 12/04/2013. Office location: New NY 11228. Purpose: provide cleaning on 12/19/13. N.Y. Office Loc: NY upon whom process against it may York County. SSNY is designated services. NOTICE OF FORMATION OF LOLLY- County. LLC formed in DE on 11/1/13. be served. SSNY shall mail copy of as agent of LLC upon whom HOP LLC. Arts of Org filed with Secy SSNY has been designated as agent process to 3 E. 54th St., NY, NY process against it may be served. Notice of Formation of LA CENTRAL of State of NY (SSNY) on 12/11/13. of LLC upon whom process against 10022. Reg. Agt. at such addr. upon SSNY shall mail process to: 322 OWNER LLC. Arts. of Org. filed with Office location: NY County. SSNY it may be served and shall mail whom proc. may be served is Milesh West 57th Street, Suite 51U1, New Secy. of State of NY (SSNY) on designated agent upon whom process to: 345 Park Avenue, 31st FL, Shah. Purpose: any lawful activities. York, NY 10019: any lawful activity. 1/23/14. Office location: NY County. process may be served and shall NY, NY 10154. DE addr. of LLC: 200 SSNY designated as agent of LLC mail copy of process against LLC to Bellevue Pkwy, Ste 210, Wilmington, NOTICE OF FORMATION OF NOTICE OF FORMATION OF The upon whom process against it may principal business address: 1919 19809. Cert of Form filed with DE Sect SHRINATHJI KRUPA LLC. Arts of Org Artful Baker LLC. Arts of Org filed be served. SSNY shall mail process Madison Ave, Ste 324, NY, NY of State, 401 Federal St, Ste 4, Dover, filed with Secy of State of NY (SSNY) with Secy of State of NY (SSNY) on to: The LLC, 826 Broadway, 11th Fl., 10035. Purpose: any lawful act. DE 19901. Purpose: any lawful activity. on 10/31/13. Office location: NY 1/6/14. Office location: NY County. New York, NY 10003. Purpose: any County. SSNY designated agent upon SSNY designated agent upon whom NOTICE OF FORMATION OF Jensen lawful activity. HATTAN HOLDINGS LLC, a domestic whom process may be served and process may be served and shall Partners, LLC. Arts of Org filed with LLC, filed with the SSNY on 1/14/14. shall mail copy of process against mail copy of process against LLC to: NOTICE OF FORMATION OF Phillips Secy of State of NY (SSNY) on 1/21/14. Office location: New York County. LLC to principal business address: c/o Sabin Bermant, 4 Times Square, & Pfau, LLP. Arts of Org filed with Office location: New York County. SSNY SSNY is designated as agent upon Hemal Sheth, 238 Lafayette St., NY, NY, NY 10036. Principal business Secy of State of NY (SSNY) on designated agent upon whom process whom process against the LLC may NY 10012. Purpose: any lawful act. address: 320 East 72nd St, NY, NY 11/7/13. Office location: NY County. may be served and shall mail copy of be served. SSNY shall mail process 10021. Purpose: any lawful act. SSNY designated agent upon whom process against LLC to principal busi- to Deepak Khullar, 1120 Ave of the Notice of formation of RTR process may be served and shall ness address: 115 Mercer St., NY, NY Americas, 4th Fl., NY, NY 10036. Productions, LLC Arts. of Org. filed Notice of Formation of Coin.Co mail copy of process against LLP to 10012. Purpose: any lawful act. General Purpose. with the Sect'y of State of NY Systems LLC. Arts. of Org. filed with principal business address: 817 (SSNY) on 1/17/2014. Office location, Secy. of State of NY (SSNY) on 01/16/14. Broadway, 10th Floor, NY, NY 10003. Notice of Formation of NYSANDY5 County of New York. SSNY has Office location: NY County. Princ. Purpose: practice of law. NOTICE OF FORMATION OF AMERICAN NBP34 LLC. Arts. of Org. filed with been designated as agent of the LLC office of LLC: One Penn Plaza, 36th STANDARD WING LLC. Articles of Secy. of State of NY (SSNY) on upon whom process against it may Fl., NY, NY 10019. SSNY designated NOTICE OF FORMATION OF BUTLER Organization filed with Secretary of 01/21/14. Office location: NY County. be served. SSNY shall mail process as agent of LLC upon whom process RIDE, LLC. Arts of Org filed with State of NY (SSNY) on 12/04/2013. Princ. office of LLC: 60 Columbus to: 497 Greenwich St., Unit 3C, NY against it may be served. SSNY shall Secy of State of NY (SSNY) on Office in New York County. SSNY Circle, NY, NY 10023. SSNY designated NY 10013. Purpose: any lawful act. mail process to c/o McLaughlin & 2/6/14. Office location: NY County. designated as agent of LLC upon as agent of LLC upon whom process Stern, LLP, 260 Madison Ave., NY, NY SSNY designated agent upon whom whom process against it may be against it may be served. SSNY shall CARLYLE CAR PARK, LLC, a domestic 10016. Purpose: Any lawful activity. process may be served and shall served. SSNY shall mail copy of mail process to Corporation Service LLC, filed with the SSNY on 1/30/14. mail copy of process against LLC to process to 1830 2ND AVE, NY, NY Co., 80 State St., Albany, NY 12207. Office location: New York County. NOTICE OF FORMATION of principal business address: 212-14 10128. Purpose: Any lawful purpose Purpose: Any lawful activity. SSNY is designated as agent upon RIVERSIDE 16B LLC. Arts of Org. 48th Ave, Bayside, NY 11364. whom process against the LLC may be filed with NY Secy of State (SSNY) Purpose: any lawful act. Notice of Qual. of Axel Opportunity I, LP, Notice of Formation of HUDSON served. SSNY shall mail process to on 12/04/2013. Office location: Auth. filed Sec'y of State (SSNY) BANNER LLC. Arts. of Org. filed GGMC Parking, LLC, Attn: Andrew New York County. SSNY is desig- NOTICE OF FORMATION OF AJ City 6/13/13. Office loc.: NY County. LP org. with Secy. of State of NY (SSNY) on Grossman, 1651 3rd Ave., Rm. 307, NY, nated as agent of LLC upon whom Property LLC. Arts of Org filed with in DE 6/11/13. SSNY desig. as agent 01/15/14. Office location: NY County. NY 10128-3679. General Purpose. process against it may be served. Secy of State of NY (SSNY) on of LP upon whom process against it Princ. office of LLC: 826 Broadway, SSNY shall mail process to: 322 1/16/14. Office location: NY County. may be served. SSNY shall mail copy NY, NY 10003. SSNY designated as Notice of Formation of: Culloden West 57th Street, Suite 53H2, New SSNY designated agent upon whom of proc. to Att: Anna Nikolayevsky, agent of LLC upon whom process Group LLC. Articles of Organization York, NY 10019: any lawful activity. process may be served and shall 350 Park Ave., 25th Fl., NY, NY 10022. against it may be served. SSNY filed with the Secretary of State of mail copy of process against LLC to: DE off. addr.: CSC, 2711 Centerville shall mail process to the LLC at the NY on 11/05/2013. Office location: NOTICE OF FORMATION OF 247 W. 38th St, Ste. 404, NY, NY Rd., Wilmington, DE 19808. Cert. of addr. of its princ. office. Purpose: New York County SSNY has been SternAegis Ventures, LLC. Arts of 10018. Principal business address: LP on file: SSDE, Townsend Bldg., Any lawful activity. designated as agent upon whom Org filed with Secy of State of NY 419 W. 145th St, NY, NY 10031. Dover, DE 19901. Name/addr. of each process against it may be served. (SSNY) on 1/22/14. Office location: NY Purpose: any lawful act. gen. ptr. avail. at SSNY. Purp.: any Notice of Formation: AMERICAN The Post Office address to which the County. SSNY designated agent upon lawful activities. ZHOU DYNASTY LLC Art. Of Org. SSNY shall mail a copy of any whom process may be served and Notice of Formation: SUN WAY filed with Sec. of State of NY (SSNY) on 01/29/2014. Office Loc: New York process against the LLC served shall mail copy of process against INTERNATIONAL REALTY LLC Art. Notice of Qualification of Sebago County. SSNY designated as agent upon him/her is: 40 East 89th Street, LLC to principal business address: Of Org. filed with Sec. of State of NY Properties, LLC. Application for of LLC upon whom process against Suite 12F, New York, NY 10128. The c/o Adam K. Stern, Registered (SSNY) on 03/28/2013. Office Loc: Authority filed with the Secretary of it may be served. SSNY shall mail principal business address of the Agent, 810 7th Ave, 18th Flr, NY, NY New York County. SSNY designated State of New York (SSNY) on LLC is: 40 East 89th Street, Suite 10019. Purpose: any lawful act. as agent of LLC upon whom process process to: 247 W 46th STREET, 1/28/2014. Office location: New York UNIT 2002, NEW YORK, NY 12F, New York, NY 10128. against it may be served. SSNY shall County. LLC formed in FL on Notice of Qualification of EAM 40 mail process to: 148 MADISON 10036. Purpose: Any lawful activity. Notice of Formation of WEIRDO Meadow LLC. Authority filed 4/1/2013. SSNY designated as an STREET, NEW YORK, NY 10002. agent upon whom process may be WORKSHOP, LLC. Arts. of Org. filed with NY Dept. of State on 12/24/13. Purpose: Any lawful activity. Notice of Formation of Hedgehouse with Secy. of State of NY (SSNY) on Office location: NY County. Princ. bus. served and shall mail process to the LLC. Arts. of Org. filed with Secy. of 02/05/14. Office location: NY County. addr.: 600 Madison Ave., 17th Fl., Notice of formation of Jamie Compton, principal business address to 777 State of NY (SSNY) on 1/16/14. Princ. office of LLC: c/o SKP, LLP, 1745 NY, NY 10022. LLC formed in DE on LLC. Art. of Org. filed with Secy of South Flagler Drive, #1500W, West Office location: NY County. SSNY Broadway, 18th Fl., NY, NY 10019. SSNY 6/19/13. NY Sec. of State designated State of NY (SSNY) on 12/23/13. Palm Beach, FL 33401. Certificate designated as agent of LLC upon designated as agent of LLC upon agent of LLC upon whom process Office location: NY County. SSNY of LLC filed with the Secretary of whom process against it may be whom process against it may be against it may be served and shall designated agent upon whom State of FL located at Florida served. SSNY shall mail process to: served. SSNY shall mail process to mail process to: c/o CT Corporation process may be served and shall Secretary of State, Division of 8817 Wonderland Avenue, Los WEIRDO WORKSHOP, INC. at the System, 111 8th Ave., NY, NY 10011, mail copy of process against LLC to Corporations, 2661 Executive Center Angeles, CA 90046. Purpose: any princ. office of the LLC. As amended regd. agent upon whom process may principal business address: 640 West Circle West, Tallahassee, Florida lawful activity. by Cert. of Correction filed with SSNY be served. DE addr. of LLC: 1209 End Ave, 12A, NY, NY 10024. 32301. Purpose: Any lawful acts. on 02/18/14, addr. of process changed Orange St., Wilmington, DE 19801. Purpose: any lawful act Notice of Qualification of J.P. MORGAN to WEIRDO WORKSHOP, LLC, c/o SKP, Cert. of Form. filed with DE Sec. of Notice of Qualification of THE LAST U.S. POOLED CORPORATE FINANCE LLP, 1745 Broadway, 18th Fl., NY, NY State, P.O. Box 898, Dover, DE Notice of Qualification of 180 MAIDEN REZ, LLC. Authority filed with Secy. INSTITUTIONAL INVESTORS V LLC. 10019. Purpose: Any lawful activity. 19903. Purpose: all lawful purposes. OWNER LLC. Authority filed with Secy. of State of NY (SSNY) on 01/21/14. Authority filed with Secy. of State of NY of State of NY (SSNY) on 02/03/14. Office location: NY County. LLC (SSNY) on 01/21/14. Office location: Office location: NY County. LLC formed in Delaware (DE) on 01/15/14. NY County. LLC formed in Delaware formed in Delaware (DE) on 01/31/14. Princ. office of LLC: Riccardo (DE) on 12/11/13. Princ. office of LLC: SSNY designated as agent of LLC Pellegrini, 955 Fifth Ave., Apt. 14B, NY, 270 Park Ave., NY, NY 10017. SSNY Do You Want To Get Your Company In upon whom process against it may NY 10075. SSNY designated as agent designated as agent of LLC upon whom be served. SSNY shall mail process of LLC upon whom process against process against it may be served. SSNY Front Of New York City’s Influential to Meyer Chetrit, c/o The Chetrit it may be served. SSNY shall mail shall mail process to c/o Corporation Group LLC, 512 Seventh Ave., 15th process to the LLC at the addr. of its Service Co. (CSC), 80 State St., Albany, Fl., NY, NY 10018. DE addr. of LLC: princ. office. DE addr. of LLC: 2711 NY 12207-2543. DE addr. of LLC: c/o Business Professionals? Corporation Service Co., 2711 Centerville Rd., Ste. 400, Wilmington, CSC, 2711 Centerville Rd., Ste. 400, Centerville Rd., Ste. 400, Wilmington, New Castle Cnty., DE 19808. Arts. of Wilmington, DE 19808. Cert. of Form. DE 19808. Arts. of Org. filed with Org. filed with Secy. of State of the filed with Secy. of State of DE, Secy. Contact Joanne Barbieri at 212-210-0189 Secy. of State of DE, Div. of Corps., State of DE, DE Dept. of State, Div. of State Corp. Dept., Records Section, John G. Townsend Bldg., 401 of Corps., John G. Townsend Bldg., Townsend Bldg., Loockerman & for classified advertising opportunities. Federal St. - Ste. 4, Dover, DE 401 Federal St. - Ste. 4, Dover, DE Federal Sts., Dover, DE 19901. 19901. Purpose: Any lawful activity. 19901. Purpose: Any lawful activity. Purpose: Any lawful activity.

March 10, 2014 | Crain’s New York Business | 19 TO PLACE A CLASSIFIED AD CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM PUBLIC & LEGAL NOTICES Notice of Qualification of IH4 PROPERTY Notice of Qualification of IH4 PROPERTY Notice of Qualification of PJT PARTNERS Notice of Qualification of BLUELINE Notice of Qualification of CM FLORIDA, L.P. Authority filed with Secy. ILLINOIS, L.P. Authority filed with Secy. LLC. Authority filed with Secy. of State COMM LLC. Authority filed with Secy. Investment Partners LLC. Fictitious of State of NY (SSNY) on 02/05/14. of State of NY (SSNY) on 02/05/14. of NY (SSNY) on 01/17/14. Office of State of NY (SSNY) on 01/27/14. Name: CMIP LLC. Authority filed Office location: NY County. LP formed Office location: NY County. LP formed location: NY County. LLC formed in Office location: NY County. LLC with Secy. of State of NY (SSNY) on in Delaware (DE) on 01/10/14. Princ. in Delaware (DE) on 01/10/14. Princ. Delaware (DE) on 01/15/14. SSNY formed in Delaware (DE) on 12/14/10. 2/12/14. Office location: New York office of LP: 345 Park Ave., NY, NY office of LP: 345 Park Ave., NY, NY designated as agent of LLC upon whom SSNY designated as agent of LLC County. LLC formed in Delaware (DE) 10154. SSNY designated as agent of 10154. SSNY designated as agent of process against it may be served. SSNY upon whom process against it may on 7/25/13. SSNY designated as LP upon whom process against it may LP upon whom process against it may shall mail process to c/o Corporation be served. SSNY shall mail process to agent of LLC upon whom process be served. SSNY shall mail process be served. SSNY shall mail process Service Co. (CSC), 80 State St., Albany, c/o Corporation Service Co. (CSC), against it may be served. SSNY shall to Corporation Service Co. (CSC), 80 to Corporation Service Co. (CSC), 80 NY 12207-2543. DE addr. of LLC: 80 State St., Albany, NY 12207-2543. mail process to: c/o National Registered State St., Albany, NY 12207-2543. State St., Albany, NY 12207-2543. CSC, 2711 Centerville Rd., Ste. 400, DE addr. of LLC: c/o CSC, 2711 Agents, Inc., 111 Eighth Ave., NY, NY Name and addr. of each general Name and addr. of each general Wilmington, DE 19808. Arts. of Org. Centerville Rd., Ste. 400, Wilmington, 10011, also the registered agent. partner are available from SSNY. DE partner are available from SSNY. DE filed with Secy. of State, Jeffrey W. DE 19808. Arts. of Org. filed with Address to be maintained in DE: c/o addr. of LP: c/o CSC, 2711 Centerville addr. of LP: c/o CSC, 2711 Centerville Bullock, 401 Federal St., Ste. 3, Dover, Secy. of State, Div. of Corps., 401 National Registered Agents, Inc., 160 Rd., Ste. 400, Wilmington, DE 19808. Rd., Ste. 400, Wilmington, DE 19808. DE 19901. Purpose: Any lawful activity. Federal St., Dover, DE 19901. Greentree Dr., Ste. 101, Dover, DE Arts. of Org. filed with DE Secy. of Arts. of Org. filed with DE Secy. of Purpose: Any lawful activity. 19904. Arts of Org. filed with the DE State, John G. Townsend Bldg., 401 State, John G. Townsend Bldg., 401 MAGUS ENERGY, LLC, Authority Secy. of State, Loockerman & Federal St., Ste. 4, Dover, DE 19901. Federal St., Ste. 4, Dover, DE 19901. filed with SSNY on 12/31/13. Office Notice of Qualification of CIRQUE DU Federal St., Dover, DE 19901. Purpose: Any lawful activity. Purpose: Any lawful activity. loc: NY Co. LLC formed in Delaware SOLEIL VEGAS, L.L.C. Authority filed Purpose: any lawful activities. (DE) on 11/20/13. SSNY designated with Secy. of State of NY (SSNY) on Notice of Formation: MANHATTAN CONCHOID CAPITAL LLC, Arts. of Org. as agent of LLC upon whom process 02/13/14. Office location: NY County. Notice of Qualification of WINMILL GLORY – LINK 12D LLC. Articles of filed with the SSNY on 01/21/2014. against it may be served. SSNY shall LLC formed in Delaware (DE) on REALTY MANAGEMENT LLC. Organization filed with Secretary of Office loc: NY County. SSNY has been mail process to: 523 Broadway, 4th 04/07/03. SSNY designated as agent Authority filed with Secy. of State of NY State of New York (SSNY) on designated as agent upon whom Fl, NY, NY 10012. DE address: 341 of LLC upon whom process against it (SSNY) on 02/14/14. Office location: 12/26/2013. Office loc: New York process against the LLC may be Raven Circle, Wyoming, DE 19934. may be served. SSNY shall mail NY County. LLC formed in Delaware County. SSNY designated for service served. SSNY shall mail process to: Cert. of LLC filed with DE Secy of process to c/o Corporation Service Co., (DE) on 02/07/14. SSNY designated of process. SSNY shall mail copies 459 West Broadway, Ste. 4N, NY, NY State: PO Box 898, Dover, DE 19903. 80 State St., Albany, NY 12207-2543. as agent of LLC upon whom process of any process served against the 10012. Purpose: Any Lawful Purpose. Purpose: any lawful act. DE addr. of LLC: c/o Corporation against it may be served. SSNY shall LLC to c/o: THE LLC, 7 SWALE LN, Service Co., 2711 Centerville Rd., mail process to c/o Corporation SHORT HILLS, NJ 07078. Purpose: BSW Auto llc -New LLC, Rim Alfred F. Hurley, Jr. & Company, LLC Ste. 400, Wilmington, DE 19808. Service Co., 80 State St., Albany, NY Any lawful purpose or activity. Specialists - Contact - Phone: 1 646 (the “LLC”) filed Articles of Organization Arts. of Org. filed with Secy. of State, 12207-2543. DE addr. of LLC: 2711 703 6346 Email: [email protected] with the NY Secretary of State 401 Federal St., Ste. 4, Dover, DE Centerville Rd., Ste. 400, Wilmington, NOTICE OF FORMATION OF LIMITED ("SOS") on January 13, 2014. LLC 19901. Purpose: Any lawful activity. DE 19808. Arts. of Org. filed with DE LIABILITY COMPANY. SUMIT CAPITAL Notice of Formation of 1804-06 2ND office is in New York County. SOS Secy. of State, John G. Townsend Bldg., STRATEGIES, LLC Articles of REALTY LLC. Arts. of Org. filed with was designated as agent of the LLC Notice of Formation of 20 HENRY 4CS 401 Federal St., Ste. 4, Dover, DE Organization were filed with the Secy. of State of NY (SSNY) on upon whom process against it may LLC. Arts. of Org. filed with Secy. of 19901. Purpose: Any lawful activity. Secretary of State of New York (SSNY) 07/09/13. Office location: NY County. be served. SOS shall mail copy of State of NY (SSNY) on 02/04/14. 1/10/14. Office location: NY County. SSNY designated as agent of LLC any process served to 335 Madison Office location: NY County. SSNY Notice of Formation of Alamar SSNY has been designated as agent upon whom process against it may be Avenue, New York, New York 10017. designated as agent of LLC upon whom Entertainment LLC. Arts. of Org. filed of the LLC upon whom process served. SSNY shall mail process to the The purpose of the LLC is any lawful process against it may be served. with Secy. of State of NY (SSNY) on against it may be served and shall LLC, 111 Broadway, Rm. 1202, NY, NY act or activity. SSNY shall mail process to c/o 2/18/14. Office location: NY County. mail a copy of process to SUMIT 10006. Purpose: Any lawful activity. Phillips Nizer LLP, 666 Fifth Ave., NY, SSNY designated as agent of LLC CAPITAL STRATEGIES, LLC, 708 LINCOLN PARK 65 LLC, a domestic NY 10103. Purpose: Any lawful activity. upon whom process against it may Third Avenue, 20th fl., New York, New ALEGOR MANAGEMENT, LLC, a LLC, filed with the SSNY on 1/2/14. be served. SSNY shall mail process Notice of Formation of SLATE 470 York, 10017, attention Rubin Ferziger. domestic LLC, filed with the SSNY Office location: New York County. to: c/o Levinsohn Associates, P.C., 4TH AVENUE PARTNERS LLC. Arts. Purpose: for any lawful purpose. on 12/10/13. Office location: New SSNY is designated as agent upon 1325 Avenue of the Americas, Floor York County. SSNY is designated as whom process against the LLC may of Org. filed with Secy. of State of NY 27, New York, NY 10019. Purpose: NOTICE OF FORMATION OF 40 agent upon whom process against be served. SSNY shall mail process to (SSNY) on 01/13/14. Office location: any lawful activity. WOOSTER RESTORATION LLC. Arts the LLC may be served. SSNY shall Kristina Xiaomeng Pi, 29 W. 65 St., Unit NEW YORK County. SSNY designated as agent of LLC upon whom process Notice of Formation of AMPLIFON of Org filed with Secy of State of NY mail process to The LLC, c/o James 2E, NY, NY 10023. General Purpose. IPA, LLC. Arts. of Org. filed with (SSNY) on 2/6/14. Office location: NY Pratt, 30 Bogardus Pl., #6F, NY, NY against it may be served. SSNY shall mail process to: The LLC, c/o Secy. of State of NY (SSNY) on County. SSNY designated agent upon 10040. General Purpose. NYIF Knickerbocker, LLC. Arts. of 02/06/14. Office location: NEW YORK whom process may be served and Org. filed with NY Secy. of State Slate Property Group LLC, 850 Third Notice of Formation: LAILAI & AB Ave., Ste. 16-B, NY, NY 10022, Attn: County. SSNY designated as agent shall mail copy of process against (SSNY) on 05/15/12. Off. loc.: NY of LLC upon whom process against LLC to principal business address: REALTY, LLC Art. Of Org. filed with Sec. Co. SSNY des. as agent of LLC upon Martin Nussbaum. Purpose: any of State of NY (SSNY) on 01/03/2014. lawful activities. it may be served. SSNY shall mail 260 Madison AV, Ste 204, NY, NY whom process may be served. SSNY process to: c/o National Registered 10016. Purpose: any lawful act. Office Loc: New York County. SSNY shall mail process to the LLC, 267 NOTICE OF FORMATION OF Agents, Inc. 111 Eighth Ave., NY, NY designated as agent of LLC upon Broadway, 2nd Fl., New York, NY Vollmond Consulting. Arts of Org 10011, also the registered agent. Notice of Formation of SDF73 998 whom process against it may be 10007. Purpose: General. Atlantic LLC. Arts. of Org. filed with NY served. SSNY shall mail process to: filed with Secy of State of NY (SSNY) Purpose: any lawful activities. Dept. of State on 12/16/13. Office 50 BAYARD STREET, APT #2C, NOTICE OF FORMATION OF The on 1/23/13. SSNY designated agent upon whom process may be served Name of LLC: Urban Kat LLC. Arts. location: NY County. Princ. bus. addr.: NEW YORK, NY 10013. Purpose: Allen Wilkinson Group (USA) LLC. of Org. filed with NY Dept. of State: 825 3rd Ave., Fl 37, NY, NY 10022. Any lawful activity. Arts of Org filed w/Secy of State of NY and shall mail copy of process against LLC: 311 E. 75th St, #1D, NY, NY 11/6/13. Office loc.: NY Co. Sec. of Sec. of State designated agent of (SSNY) on 11/20/13. Office location: State designated agent of LLC upon NOTICE OF FORMATION OF LIMITED 10021. Purpose: any lawful act. LLC upon whom process against it NY County. SSNY designated as whom process against it may be LIABILITY COMPANY. NAME: GL may be served and shall mail process agent for service of process. SSNY served and shall mail process to: HOSPITALITY GROUP, LLC. Articles ECT Partners LLC. Arts. of Org. filed to: c/o CT Corporation System, 111 shall mail process to: 8857 Alexander Business Filings Inc., 187 Wolf Rd., of Organization were filed with the with NY Secy. of State (SSNY) on 8th Ave., NY, NY 10011, regd. agent Rd, Ste 100A, Batavia, NY 14020. Ste. 101, Albany, NY 12205, regd. Secretary of State of New York (SSNY) 01/13/14. Off. loc.: NY Co. SSNY upon whom process may be served. Purpose: any lawful act. agt. upon whom process may be on 11/06/13. Office location: New York des. as agent of LLC upon whom Purpose: any lawful activity. served. Purpose: any lawful act. County. SSNY has been designated NOTICE OF FORMATION OF process may be served. SSNY shall mail process to LLC c/o Elizabeth NOTICE OF FORMATION OF as agent of the LLC upon whom CLEARVIEW ANALYTICS, LLC. NOTICE OF FORMATION of DIFEI Tuminello, 325 W 71st St., #3F, New KRAVCHUK & DIPAOLO METALWORKS process against it may be served. Articles of Organization filed with GROUP LLC. Arts of Org. filed with NY York, NY 10023. Purpose: General. LLC. Arts of Org filed with Secy of SSNY shall mail a copy of process to Secretary of State of NY (SSNY) on Secy of State (SSNY) on 12/10/2013. State of NY (SSNY) on 1/8/14. Office the LLC, 338 3rd Avenue, New York, 10/15/2013. Office location: NY County. Nobleden LLC, Arts of Org filed with Office location: New York County. SSNY location: NY County. SSNY designated New York 10010. Purpose: For any SSNY designated agent upon whom SSNY on 01/10/14. Off. Loc.: New is designated as agent of LLC upon agent upon whom process may be lawful purpose. process may be served and shall York County, SSNY designated as whom process against it may be served and shall mail copy of process mail copy of process against LLC to agent of LLC upon whom process served. SSNY shall mail process to: NOTICE OF FORMATION OF LIMITED against LLC to principal business principal business address : 33 W. against it may be served. SSNY shall 404 East 76th Street, Suite 5L, New LIABILITY COMPANY. NAME: SPIN address: 99 READE ST, 7W NY NY 89th St, Ste 2C, NY, NY 10024. mail a copy of process to: The LLC, York, NY 10021: any lawful activity. GLOBAL HOLDINGS LLC. Articles of 10013. Purpose: any lawful act. Purpose: any lawful act. 196 Grand St., New York, NY 10013. Organization were filed with the NOTICE OF FORMATION OF LIMITED Purpose: to engage in any lawful act. Notice of Formation of AM Bar Secretary of State of New York (SSNY) NOTICE OF FORMATION OF AMERICA LIABILITY COMPANY. NAME: 668 6TH Broadway LLC, Art. of Org. filed Sec'y on 11/26/13. Office location: New York HOLIDAY TRAVEL LLC. Arts of Org WASHINGTON MARKET PEDIATRICS, AVE TACOS LLC. Articles of Organization of State (SSNY) 10/2/13. Office loca- County. SSNY has been designated filed with Secy of State of NY (SSNY) PLLC, a Prof. LLC, Arts. of Org. filed were filed with the Secretary of State tion: NY County. SSNY designated as agent of the LLC upon whom on 11/12/13. Office location: NY with the SSNY on 11/18/2013. Office of New York (SSNY) on 10/24/13. as agent of LLC upon whom process process against it may be served. SSNY County. SSNY designated as agent loc: NY County. SSNY has been des- Office location: New York County. against it may be served. SSNY shall shall mail a copy of process to the upon whom process may be served ignated as agent upon whom process SSNY has been designated as agent mail copy of process to 36 W. 44th LLC, c/o Andrew Gordon, 48 E. 23rd and shall mail copy of process against against it may be served. SSNY shall of the LLC upon whom process St., 5th Fl., NY, NY 10036. Purpose: Street, New York, New York 10010. LLC to principal business address: mail process to: 50 Murray St, Apt against it may be served. SSNY shall any lawful activities. Purpose: For any lawful purpose. 1261 Broadway, Room 1105, New York #1410, NY, NY 10007. Purpose: To mail a copy of process to the LLC, NY 10001. Purpose: any lawful act. Practice The Profession Of Medicine. c/o Dos Toros Taqueria, 11 Carmine Notice of Qualification of GREYSTONE Notice of Qualification of LL Q313, LLC. Street, New York, NY 10014. CITY ISLAND DEVELOPMENT LLC. Authority filed with NY Dept. of State Notice of Qualification of ORCHARD Notice of Qualification of SAGITEC Purpose: For any lawful purpose. Authority filed with Secy. of State of NY on 12/27/13. Office location: NY County. PLATFORM ADVISORS, LLC. Authority SOLUTIONS, LLC. Authority filed (SSNY) on 02/03/14. Office location: Princ. bus. addr.: 600 22nd St., Ste. filed with Secy. of State of NY (SSNY) with Secy. of State of NY (SSNY) on NOTICE OF FORMATION OF LIMITED NY County. LLC formed in Delaware 306, Oak Brook, IL 60523. LLC formed on 01/28/14. Office location: NY 02/04/14. Office location: NY County. LIABILITY COMPANY. NAME: NRZS (DE) on 11/04/10. Princ. office of LLC: in DE on 8/9/13. NY Sec. of State County. LLC formed in Delaware (DE) LLC formed in Nevada (NV) on REALTY ASSOCIATES, LLC. Articles 152 W. 57th St., 60th Fl., NY, NY 10019. designated agent of LLC upon whom on 01/17/14. SSNY designated as 09/19/03. Princ. office of LLC: 422 of Organization were filed with the SSNY designated as agent of LLC process against it may be served and agent of LLC upon whom process County Rd. D East, Little Canada, Secretary of State of New York (SSNY) upon whom process against it may be shall mail process to: c/o CT Corporation against it may be served. SSNY shall MN 55117. SSNY designated as on 02/19/14. Office location: New York served. SSNY shall mail process to the System, 111 8th Ave., NY, NY 10011, mail process to Angela Ceresnie, 902 agent of LLC upon whom process County. SSNY has been designated LLC at the princ. office of the LLC. regd. agent upon whom process may Broadway, Ste. 1611, NY, NY 10016. against it may be served. SSNY shall as agent of the LLC upon whom DE addr. of LLC: 2711 Centerville Rd., be served. DE addr. of LLC: c/o The DE addr. of LLC: c/o Corporation mail process to c/o Corporation process against it may be served. Ste. 400, Wilmington, DE 19808. Arts. Corporation Trust Co., 1209 Orange Service Co., 2711 Centerville Rd., Service Co., 80 State St., Albany, NY SSNY shall mail a copy of process to of Org. filed with DE Secy. of State, Div. St., Wilmington, DE 19801. Cert. of Ste. 400, Wilmington, DE 19808. 12207-2543. Arts. of Org. filed with the LLC, c/o Naeem Khan, Ltd., 260 of Corps., John G. Townsend Bldg., Form. filed with DE Sec. of State, Arts. of Org. filed with Secy. of State, Dept. of Taxation, 1550 College W. 36th Street, Floor 10, New York, 401 Federal St., Ste. 4, Dover, DE 401 Federal St., Dover, DE 19901. 401 Federal St., Ste. 4, Dover, DE Pkwy., Carson City, NV 89706. New York 10018. Purpose: For any 19901. Purpose: Any lawful activity. Purpose: all lawful purposes. 19901. Purpose: Any lawful activity. Purpose: Any lawful activity. lawful purpose.

20 | Crain’s New York Business | March 10, 2014 IN THE BOROUGHS BRONX

under threat of demolition. FROM Built as the Triboro Hospital for Greenway plan wilts Riverdale AROUND Tuberculosis nearly 80 years ago,the T Building,as it is widely known to- Continued from Page 3 quired would necessitate THE CITY day, was designed by John Russell regional governments charged with the taking of property Pope, the renowned architect of studying transportation-related is- from homeowners,oblit- MANHATTAN both the Jefferson Memorial and sues for New York City,Long Island erating front lawns and the National Gallery of Art in and the lower Hudson Valley,is rec- driveways.” Another parochial Washington, D.C. ommending an elaborate $75 mil- Gary Klingsberg, a Hailed as one of the most hand- lion multistage plan. resident of Palisade Av- school to close some hospital buildings in the entire The problem in Riverdale is that enue, a street along In June,115-year-old Mother Cabri- country when it opened,the proper- the tracks used by Metro-North and which a portion of the ni High School on Fort Washington ty’s fate hit a low point in 1998 when Amtrak run close to the water,mak- path would be built, said Avenue in Washington Heights will authorities annouced preliminary ing pedestrian access perilous. he recently walked the become the latest in a long line of plans to rehabilitate the building suggested route, from Catholic schools to permanently and use it to house people with low Interim trail the Henry Hudson close. Administrators blame dwin- incomes, mental disabilities and The NYMTC’s plan, submitted to Riverdale dling enrollment and rising costs. HIV/AIDS. to the community board in Febru- Park, and found the School Principal Bruce Segall In recent years, several commu- ary,essentially dodged the problem. noted that the private institution, nity groups and elected officials

twists and turns of the philp murtha It calls for an in- terrain dangerous, with ROAD TO PERDITION: Locals fear pedestrian traffic jam. which is co-run by a board of have called for the building’s demo- terim path be- PROPOSED very little space to ex- trustees and a missionary order of lition, to the horror of preservation ginning just BRONX pand existing nuns, has been operating at a deficit groups and others. over the Henry GREENWAY without infringing on people’s which their neighborhood is for several years. “The T Building is a structurally Hudson Bridge property. named. “Four years ago, we were given sound, 10-story brick building with and running 3 “This needs to be an amenity for Paul Elston, who heads the benchmarks for enrollment and great potential for adaptive reuse,” north through MILES long the community and not a foolish Friends of the Hudson River fundraising,but we just couldn’t bal- said Mitchell Grubler, chairman of local streets in construction project,” he said. Greenway, said his organization ance our budget,”he said. Riverdale, af- Some local real estate brokers does not support the current pro- Current enrollment is fording users a $75M predict that the additional street posal but does advocate for access just 100 students, down visual but not a ESTIMATED cost traffic—not to mention shrinking to the river. Mr. Elston believes by two-thirds since 2000. physical con- property lines—could depress home one way to do that would be to Annual tuition is $8,000, nection with the 25% values. force the Metropolitan Trans- but a large percentage of shore. Accom- FEARED DROP in “Cyclists and runners going portation Authority to make more students attend the modating those property values through our front yards will certain- of the waterfront available by school on financial-need cyclists and from Greenway ly change the serenity of our neigh- burying power lines and taking up scholarships. That gen- walkers would plan borhood,” said Bert Trebach, a unused track. erosity is part of the require some Riverdale resident and owner of school’s reputation. widening of roadways, installation Trebach Realty, who predicts that Seeking MTA help “It has provided a safe of sidewalks where none exist and property values could shrivel by as “We need the cooperation and haven for generations of paving paths through Riverdale much as 25%. support of the MTA,” concurred disadvantaged young Park—steps that have many resi- Meanwhile, many residents re- Assemblyman Jeffrey Dinowitz, women,”said 1988 alum- dents up in arms. fuse to abandon their hope of some- who has fought to include the Bronx na Liane Ramirez. “[Its They note the area’s rich history, day strolling along their stretch of stretch of riverfront as part of the closing] is devastating for STILL SOUND: Backers of the T Building pin hopes on including the stately mansions built the river. Greenway since its inception 20 the community.” “adaptive reuse.” by generations of Manhattan “We want direct access to the years ago. “We want to give people Mr. Segall said the moguls, as well as its historic Hudson River,” said Bob Bender, here an opportunity to bike, walk school is trying to place churches and elite educational insti- the parks and recreation committee and dip their toe in the Hudson,and remaining students in other the Queens Preservation Council. tutions, including the Riverdale chairman of the local community as long as we can do that, all of these Catholic high schools. In recent weeks, the council, with Country School—the most expen- board. “With spectacular views of other issues are ancillary.” —kerry murtha the support of eight other local sive private school in New York the steep cliffs of the Palisades, it’s The NYMTC is seeking further groups, has launched a campaign to City. one of the greatest assets of our input from the community board QUEENS save the building. “What has been presented will community.” and plans to roll out its final propos- “The most sustainable interven- change the visual character and bu- Natives confess they’re far less al by year’s end. Only then can it Historic hospital tion is not demolition and new con- colic nature of our neighborhood,” interested in catering to bike riders move forward to the knotty problem could be a goner struction, but reuse of the existing said Frank Anelante, chairman of from Manhattan than they are in of finding a state or city agency to built environment,” said Mr. the Riverdale-Spuyten Duyvil opening the riverfront to Bronx res- sponsor the project and federal A historic building on the campus of Grubler. Coalition. “The reconstruction re- idents eager to enjoy the resource for money to make it possible. Ⅲ Queens Hospital in Briarwood is —bilal iftikhar

TO PLACE A CLASSIFIED AD CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM PUBLIC & LEGAL NOTICES NOTICE OF QUALIFICATION OF Notice of Qual. of Alpha Crest Capital Notice of Formation of Limited Notice of Formation of PARK NOTICE OF FORMATION OF LIMITED ARLON ADVISOR LLC. Authority Management LLC, Auth. filed Sec'y Liability Company (LLC). Name: CHOCOLATE 275 LLC. Arts. of Org. LIABILITY COMPANY. NAME: PM filed with Secy of State of NY (SSNY) of State (SSNY) 4/10/13. Office loc.: Building Upgraders LLC. Articles of filed with Secy. of State of NY THIRD STREET PARTNERS LLC. on 1/7/14. Office location: NY County. NY County. LLC org. in DE 4/9/13. Organization filed by the Department (SSNY) on 02/28/14. Office location: Articles of Organization were filed with LLC formed in DE on 9/15/11. SSNY SSNY desig. as agent of LLC upon of State of New York on: 10/23/2013. NY County. Princ. office of LLC: c/o the Secretary of State of New York designated agent upon whom whom process against it may be Office location: County of New York. Emmet, Marvin & Martin LLP, Attn: (SSNY) on 01/21/14. Office location: process may be served and shall served. SSNY shall mail copy of proc. Purpose: any and all lawful activities. Robert Carver, 120 Broadway, 32nd New York County. SSNY has been mail copy of process against LLC to to Att: Mika Toikka, 452 Fifth Ave., Secretary of State of New York (SSNY) Fl., NY, NY 10271. SSNY designated designated as agent of the LLC upon principal business address: 277 Park 25th Fl., NY, NY 10018. DE off. addr.: designated as agent of LLC upon whom as agent of LLC upon whom process whom process against it may be Avenue, NY, NY 10172. Cert. of LLC CSC, 2711 Centerville Rd., Wilmington, process against it may be served. SSNY against it may be served. SSNY served. SSNY shall mail a copy of filed with Secy of State of DE: 401 DE 19808. Cert. of Form. on file: shall mail a copy of process to: c/o shall mail process to the LLC at the process to the LLC, 515 Canal Street, FEDERAL ST DOVER, DE 19901. SSDE, Townsend Bldg., Dover, DE Perry Balagur, Esq. 19 Vanderbilt addr. of its princ. office. Purpose: Ground Fl., New York, New York 10013. Purpose: any lawful act. 19901. Purp.: any lawful activities. Way, Valley Stream, NY 11581. Any lawful activity. Purpose: For any lawful purpose.

Notice of Formation of CARLO BIGI Notice of Formation of Just Salad Notice of Formation of SkilledUp LLC. Notice of Formation of One South Notice of Formation of Just Salad EXECUTIVE CHEF, LLC. Arts. of Org. 1306 First Avenue LLC. Arts. of Org. Arts. of Org. filed with Secy. of State Broad Investors LLC, Art. of Org. Hudson Square LLC. Arts. of Org. filed with Secy. of State of NY filed with the Secy. of State of New of NY (SSNY) on 11/06/13. Office filed Sec'y of State (SSNY) 12/4/13. filed with the Secy. of State of New (SSNY) on 01/08/14. Office location: York (SSNY) on 10/2/2013. Office location: NY County. SSNY designated Office location: NY County. SSNY York (SSNY) on 10/1/2013. Office loc: NY County. SSNY designated as loc: New York County. Registered as agent of LLC upon whom process designated as agent of LLC upon New York County. Registered agent agent of LLC upon whom process agent of LLC upon whom process against it may be served. SSNY shall whom process against it may be of LLC upon whom process against against it may be served. SSNY shall against it may be served is Just mail process to c/o U.S. Corp. Agents, served. SSNY shall mail copy of it may be served is Just Salad LLC, mail process to Corporation Service Salad LLC, 663 Lexington Ave, 2nd Inc., 7014 13th Ave., Ste. 202, process to Javeri Capital, 592 Fifth 663 Lexington Ave, 2nd Fl, New York, Co., 80 State St., Albany, NY 12207, Fl, New York, NY 10022. SSNY shall Brooklyn, NY 11228, regd. agent upon Ave., 4th Fl., NY, NY 10036. Reg. Agt. NY 10022. SSNY shall mail copy of regd. agent upon whom and at mail copy of process to the LLC, 663 whom and at which process may upon whom proc. may be served is process to the LLC, 663 Lexington which process may be served. Lexington Ave, 2nd Fl, New York, NY be served. Purpose: Professional NRAI, 111 Eighth Ave., NY, NY Ave, 2nd Fl, New York, NY 10022. Purpose: Any lawful activity. 10022. Purpose: Any lawful activity. development education provider. 10011. Purpose: any lawful activities. Purpose: Any lawful activity.

March 10, 2014 | Crain’s New York Business | 21 FOR THE RECORD

on March 18 for miscellaneous was in the mid-$30s per square foot. ● Take-Two Interactive Software Inc. maintenance services at Fresh Kills (TTWO) ABOUT THIS SECTION Landfill, Staten Island, and various ● Zara signed a 15-year lease for 30,000 Karl Slatoff, chief operating officer, FOR THE RECORD is a weekly listing of information from the public record citywide facilities. Bid documents are square feet at 222 Broadway. The fashion exercised options on 2,009,080 shares that can help businesspeople in the New York area find opportunities, available for a $100 deposit, payable only giant will take space on the ground, of common stock at $14.74 on Feb. 18, by money order. To make inquiries or to second and lower levels of the building. in a transaction worth $29,613,840. potential new clients and updates on competitors. obtain bid documents, contact Patrick The tenant’s representative was Between Feb. 19 and Feb. 24, he sold To ask questions or get more information on this section, contact Lomano at (718) 356-2589. undisclosed. L&L Holding Co., the co- 520,828 shares of common stock Crain’s research department at [email protected]. landlord with Beacon Capital Partners, at prices ranging from $19.35 to $20.04 ● Economic Development Corp. was represented by C. Bradley in a transaction worth $10,280,870. Requests expressions of interest for the Mendelson and Alan Schmerzler of He now indirectly holds 1,931,340 purchase and redevelopment of the Cushman & Wakefield, along with in- shares. NEW IN TOWN ● A to Z Wireless Solutions Inc. Jersey Street garage site in house representation by David Berkey. 5620 First Ave., Brooklyn Tompkinsville, Staten Island, by 4 p.m. The asking rent was $500 per square H. Strauss Zelnick, chairman and chief Companies that would like to have details Filed for Chapter 7 bankruptcy on April 23. To make inquiries or to foot for the ground floor, $125 per executive, exercised options on of openings published should submit protection on Feb. 7. The filing cites obtain bid documents, contact Maryann square foot for the second floor and $50 2,009,080 shares of common stock on at descriptions following this format to estimated liabilities of $1,000,001 to Catalano at (212) 312-3969 or per square foot for the basement. $14.74 on Feb. 18, in a transaction [email protected], with $10 million and estimated assets of $0 to [email protected]. worth $29,613,840. Between Feb. 19 “New in Town” in the subject line. $50,000. and Feb. 24, he sold 520,828 shares of ● Housing Authority STOCK TRANSACTIONS common stock at prices ranging from ● Charm & Chain ● Flagship S B New York Seeks competitive sealed bids starting at $19.35 to $20.04 in a transaction worth 611 Broadway, Manhattan 87-12 58th Ave., Queens 10 a.m. on March 20 for the preventive Following are recent insider transactions at $10,280,870. He now indirectly holds The first brick-and-mortar showroom Filed for Chapter 11 bankruptcy maintenance of HVAC systems at New York’s largest publicly held companies 2,133,470 shares. for the e-retailer opened in NoHo. protection on Feb. 5. The filing cites police-system areas. Bid documents can filed with the Securities and Exchange estimated liabilities of $100,001 to be downloaded and submitted at Commission by executives and major ● Regeneron Pharmaceuticals Inc. ● Pucker $500,000 and estimated assets of $0 to www.nyc.gov/html/nycha/html/business shareholders. Listings are in order of (REGN) 129 Grand St., Manhattan $50,000. The creditors with the largest /business.shtml. Paper documents can transaction value.The information was Murray A. Goldberg, senior vice The cosmetics salon opened in SoHo. It unsecured claims are Y&F NY be obtained for a $25 fee payable by obtained from Thomson Reuters. president of finance and is the first location for the company, Construction Inc., owed $98,000; the cash, money order or certified check administration, chief financial officer which offers patrons showers and Law Office of Brian L. Greben, owed made out to the New York City Housing ● Ralph Lauren Corp. (RL) and assistant secretary, sold 33,129 rentable storage lockers for belongings. $50,000; and Master Kitchen Supplies, Authority.To make inquiries, contact Ralph Lauren, chairman and chief shares of common stock at prices owed $11,790. Erneste Pierre-Louis at (212) 306-3609 executive, sold 3,000,000 shares of ranging from $327.84 to $346.73 ● Tio Luca or [email protected]. common stock at $158.15 on Feb. 26, between Feb. 21 and Feb. 25, in a 421 Lenox Ave., Manhattan ● Mas Sales Corp. in a transaction worth $474,449,984. transaction worth $11,184,431. He The Latin American tapas restaurant 721 E. 133rd St., Bronx He now indirectly holds 497,067 now directly holds 69,502 shares. opened in Harlem. The eatery also Filed for Chapter 7 bankruptcy REAL ESTATE DEALS shares. features a wine bar. protection on Feb. 4. The filing cites ● Broadridge Financial Solutions Inc. estimated liabilities of $500,001 to $1 Companies that would like to have details ● American Express Co. (AXP) (BR) million and estimated assets of $0 to of their recent transactions appear in these Kenneth I. Chenault, chairman and Richard J. Daly, chief executive, COMPANY MOVES $50,000. listings should email descriptions following chief executive, exercised options on exercised options on 223,714 shares of this format to NDholakia@crainsnewyork 737,500 shares of common stock at common stock at prices ranging from Companies that would like to have details .com, with “Real estate transaction” in the prices ranging from $51.87 to $57.77 on $17.60 to $19.93 between Feb. 20 and of recent moves published should submit GOVERNMENT CONTRACT subject line, or enter them online at Feb. 26, in a transaction worth Feb. 26, in a transaction worth descriptions following this format to OPPORTUNITIES crainsnewyork.com/submitadeal. Deals are $40,095,752. On the same day, he sold $4,221,775. On the same days, he sold [email protected], with listed in order of square footage. 756,223 shares of common stock at 171,100 shares of common stock at “Company Moves” in the subject line. Following are selected contract prices ranging from $89.37 to $90.26, in prices ranging from $37.03 to $37.24, in opportunities recently announced by New COMMERCIAL a transaction worth $67,818,944. He a transaction worth $6,356,794. He now ● Bunna Cafe York City agencies.To learn how to sell ● Cadogan Tate New York signed a lease now directly holds 917,226 shares. directly holds 341,464 shares. Ⅲ 1084 Flushing Ave., Brooklyn goods and services to city government, visit for 67,400 square feet at 301 Norman The vegan Ethiopian restaurant opened www.nyc.gov/selltonyc. For a searchable Ave. in Brooklyn. The fine-arts storage in Bushwick. It is the first store for the database of current procurement notices, company, which already has locations in Smorgasburg vendor and pop-up eatery. visit www.nyc.gov/cityrecord. Listings are Long Island City and Astoria, Queens, DEALS ROUNDUP alphabetical by category and department. will open its first Brooklyn location. The ● Kiehl’s tenant was represented by Grant Dolgin 124 Montague St., Brooklyn CONSTRUCTION SERVICES and Dmitri Gourianov of Kalmon TRANSACTION SIZE TARGET/SELLERS (IN MILLIONS) BUYERS/INVESTORS TRANSACTION TYPE The skin-care brand opened a store in ● Department of Design and Construction Dolgin Affiliates. The landlord, 301 Brooklyn Heights. It is the first Seeks competitive sealed bids by 11 a.m. Norman Avenue, was represented by Forest Laboratories $25,449.5 Actavis plc SB M&A Brooklyn location for the company, on March 27 for the reconstruction of the Jeffrey Unger of Kalmon Dolgin Inc./Invesco Ltd. which now has seven in New York City. Clifford Place step street in the Bronx. Affiliates. The asking rent was $14 per Capital World Investors, Bid documents are available for a deposit square foot. Icahn Capital (Manhattan) ● Ladurée of $35, payable only by company check or Emeritus Corp./ $5,446.6 Brookdale Senior Living Inc. SB M&A 398 West Broadway, Manhattan money order, and can be downloaded at ● Davier Media Group signed a six- Saratoga Partners (Manhattan), Long The restaurant and bakery opened in www.nyc.gov/ buildnyc.To make year, three-month sublease for 17,500 Pond Capital SoHo. It is the second New York City inquiries or to obtain bid documents, square feet at 1412 Broadway. The (Manhattan) location for the shop, which specializes contact Emmanuel Charles at (718) 391- publisher will move into the space in the Ashland Water $1,790.0 Clayton Dubilier & Rice Inc. FB M&A in macarons. 2200 or charlesem@ ddc.nyc.gov. second quarter. The subtenant and the Technologies Inc./ sublandlord, Escada, were represented Ashland Inc. ● LXR & Co. ● Department of Transportation by Peter Newman, Roseanne Lucarelli TriQuint Semiconductor $1,593.6 RF Micro Devices Inc. SB M&A 112 Wooster St., Manhattan Seeks competitive sealed bids by 11 a.m. and Darell Handler of Handler Real Inc./T. Rowe Price The accessory e-tailer opened its first on March 19 for the furnishing and Estate. The asking rent was in the low Associates Inc., shop. The SoHo location previously was installation of LED cobra-head-type $40s per square foot. Starboard Value the site of its pop-up. streetlight luminaries and the removal of (Manhattan) ● existing streetlight luminaries in Samsung Information Systems of Grupo Fermaca S.A. $750.0 Management of Grupo Fermaca FB M&A ● Oaxaca Brooklyn. Bid documents are available America is expanding its lease by 7,900 de C.V./Ospraie S.A. de C.V. 1116 Bedford Ave., Brooklyn for a deposit of $50, payable only by feet to 15,800 square feet at 30 W. 26th Management The taqueria opened in Bedford- certified check or money order made out St. The subsidiary of Samsung (Manhattan) Stuyvesant. It is its fifth New York City to the New York City Department of Electronics currently occupies the entire Kronos Inc./ $750.0 Blackstone Group (Manhattan), GCI location, including one in Park Slope, Transportation. To make inquiries or to seventh floor and will take the sixth floor not disclosed GIC Pte. Ltd. Brooklyn, and three in Manhattan. obtain bid documents, contact the Bid in the expansion. The tenant was Terry’s Tire Town Inc./ $365.0 American Tire Distributors Inc. SB M&A Window at (212) 839-9435 or Sharif represented by Michael Leff and David Talisman Capital Partners, ● Sun in Bloom Choudhry at (212) 839-4370. Cohen of Avison Young. The landlord, Morgan Stanley Private 165 Church St., Manhattan Meringoff Properties, was represented Equity (Manhattan) The restaurant opened in . It ● School Construction Authority in-house by Mark S. Stein and Jason JK Iguatemi Mall (50%)/ $265.4 Teachers Insurance and Annuity SB M&A serves a primarily raw, vegan and gluten- Seeks competitive sealed bids by 10 a.m. Vacker. The asking rent was $55 per WTorre SA Association College Retirement free menu. on March 17 for a gymnasium upgrade square foot. Equities Fund (Manhattan), Iguatemi Empresa de Shopping Centers S.A. at JHS 25 in Queens. Bid documents are available for a nonrefundable charge of RETAIL 55,565-square-foot $68.0 Madison International Realty SB M&A BANKRUPTCIES $100, payable only by certified check or ● RK Bridal signed a 10-year lease for retail condominium (Manhattan) (48.95%) 619 W. 54th St at 510 Sixth Ave./ money order made out to the School 32,500 square feet at .The Ark Investment Partners The following listings are selected from the Construction Authority.To make wedding-gown retailer will relocate (Manhattan) most recent available filings by companies inquiries or to obtain bid documents, from its current location in the garment Selected deals announced for the week ended Feb. 22 involving companies in metro New York. seeking bankruptcy protection in the contact Lily Persaud at (718) 752-5852 district. The tenant did not have FB M&A: Financial buyer M&A represents a minority or majority acquisition of existing Southern and Eastern Districts of New or [email protected]. representation. The landlord, Taconic shares of a company with the participation of a financial buyer. GCI: Growth capital investment York. Information was obtained from U.S. Investment Partners, was represented by represents new money invested in a company for a minority stake. SB M&A: Strategic buyer Bankruptcy Court records available on GOODS AND SERVICES Matt Astrachan, Harley Dalton, M&A represents a minority or majority acquisition of existing shares of a company without the Public Access to Court Electronic Records. ● Department of Sanitation Mitchell Konsker and Brittany Wunsch participation of a financial buyer. source: capitaliq Listings are in alphabetical order. Seeks competitive sealed bids by 11 a.m. of Jones Lang LaSalle. The asking rent

22 | Crain’s New York Business | March 10, 2014 store at 131 Greene St.,less than 200 Greene St. turns gold feet below Houston Street. Hospitals’ baby boom Louis, Louis Continued from Page 3 “What changed to create that Meanwhile, even Louis Vuitton, Continued from Page 1 RISING COSTS corner of Prince and Greene streets value?” Mr. Schechtman said. “The the street’s upscale pioneer, whose was losing a lot, and we were, too.” Type of care 2013 2009 that became a retail phenomenon in feeling that rents will rise higher.” famous LVM-emblazoned hard- Not anymore. Between 2009 SoHo.“This is going to be an attrac- In another sign of Greene case luggage chests go for $8,300 a and 2013, reimbursements for 11 Vaginal tion that will generate excitement Street’s changing fortunes, Mr. pop, is mulling an expansion of its specific maternity and newborn delivery $7,400 $5,600 for Greene Street, that people will Schechtman and his brokerage bet on the block. Louis Vuitton has services in New York state in- Cesarean want to come and see.” partner Adelaide Polsinelli said they twice expanded its flagship at 116 creased at least 16% and as much as section with Already, the street’s status with have sold 14 buildings on Greene Greene St., snapping up abutting 36%, according to Washington, complications $14,100 $10,800 well-heeled shoppers is stoking a Street in as many months. storefronts. Now it is rumored to be D.C.-based Truven Health Ana- Newborn run-up in rents and property prices. Property experts note that to in talks to expand for a third time, lytics,which crunched the numbers care $2,800 $2,100 In just the past two years, average date, the strip of the street—which into space that would bring its store for Crain’s. Premature rents have doubled to more than runs from Canal Street up to Hous- all the way to the corner of Greene Payments to hospitals for an un- birth with $300 per square foot,several brokers ton Street—that has been the and Prince streets. The potential complicated delivery rose,on average, complications $41,600 $35,800 said. In the one block that sits be- biggest benefactor of the rising foot deal, at 122 Greene St., would be to nearly $7,400 per discharged pa- Source: Truven Health Analytics tween Prince and Spring streets— traffic is its northern section, above significant because it would entice tient from about $5,600. At the high the arteries that feed most of the Prince Street. The fashion brand shoppers along Prince Street to turn end of the scale, payment for an un- street’s foot traffic—the jump in Costume National, for instance, onto the block. complicated cesarean-section deliv- 2013, compared with $35,800 in rents has been even more dramatic. previously had leased space on At this point, even Greene ery leaped to more than $14,100 from 2009, according to Truven. More Wooster Street and then on Mercer, Street’s relatively sleepy southern about $10,800. Caring for newborns important, the frequency of com- Google it before jumping to 150 Greene St., half is perking up. Michael Ruple, went up to $2,800 from $2,100. plex care appears to have shot up. Those gains in turn are pushing just south of Houston, in 2012. director of Arcadia Gallery, which After consolidating and closing “Maternity care is not a large up the prices of properties along the “We definitely see more shop- offers $40,000 oil paintings by con- maternity wards,hospitals are again source of revenue for hospitals, but street. A case in point is 57-63 pers coming up here,” said Ryan temporary artists like Daniel Adel expanding. But they are doing so hospitals make money on neonatal Greene St., whose 8,000-square- Bollwerk, looking out the store’s ex- and Malcolm Liepke, said the more efficiently by offering com- intensive care,” said Dr. Michael foot ground and basement retail pansive front window—displaying gallery had considered moving just prehensive services at one high-vol- Udwin, an obstetrician and nation- space David Schechtman, a broker such fashion goodies as $790 black 100 feet north, past Broome Street, ume location that wrings the most al medical director at Truven. at Eastern Consolidated, sold two pumps—to Dior Homme, which late last summer. out of investments in staff and years ago to a partnership led by moved in the same year. “We feel “But the rent was $100,000 a equipment. More high-risk deliveries Thor Equities for $17.25 million. like we’re gaining more notice.” month instead of the $30,000 we pay North Shore-LIJ ended mater- New York-Presbyterian, for ex- Recently, Mr. Schechtman said, he Google could draw even more here,” Mr. Ruple said. “We just re- nity care at its Plainview Hospital in ample, says that about one in four received unsolicited offers for the traffic in Costume National’s direc- newed our lease here for 10 years, 2013 and trimmed maternity beds babies born in 2012 at Morgan same space as high as four times that tion. According to sources, Google and we have the feeling it may be the systemwide to 302 from 328 a Stanley Children’s Hospital were sum, a whopping $70 million. plans to open an 8,000-square-foot last time we’re able to afford to.” Ⅲ decade ago. But the system recently high-risk, a 19% increase in five added 35 beds at the $250 million years, even though it had only nine Katz Women’s Hospital at Long Is- more births in 2012—5,010—than Weisbrod, were appointed during land Jewish Medical Center in New in 2007. the Bloomberg administration, but Hyde Park, L.I., a hotel-like com- It’s the same at North Shore-LIJ. Domino Sugar deal moments before unanimously voting plex that reflects maternity care’s “We are seeing a population of to approve the Domino plan last changing fortunes. women who are older, who tend to Continued from Page 1 Wednesday, they seemed to articu- “Hospitals are investing in cos- have more high-risk deliveries and Sugar refinery that will include sev- feet of the affordable units to renters late Mr.de Blasio’s new paradigm for metic upgrades, so patients get pri- need more complicated care,” said en acres of green space. In the deal, with moderate incomes, a slightly dealing with the development world. vate baths and a new level of com- Ms. Sellman. the mayor got his affordable hous- more remunerative business than “The intent here clearly is to fort,” said Elizabeth Sellman, vice Citywide births by cesarean sec- ing—more of it than the developer low-income housing. both create housing and create an president for women and children’s tion—a general indication that had originally pledged to build. And On the other side of the table sat additional incentive for the devel- services at the North Shore-LIJ mothers, babies or both are at high Two Trees head Jed Walentas got a Mr. Walentas, who purchased the oper to build that housing,” said Health System. risk—are commonplace. According project that he is still betting he can site in 2012 for $185 million. He is Commissioner Irwin Cantor. New York-Presbyterian also to New York City’s official health make money on, unlike the one seeking the city’s permission to plans to convert all maternity care at statistics, such deliveries made up tweaked by the city to add even more build towers up to 20 stories taller Emerging outlines Morgan Stanley Children’s Hospi- almost a third of births in 2012 and affordable units—the one that had than an earlier plan by previous Only over time will a full outline tal, located at Columbia University nearly half of births to mothers 40 prompted him to threaten to walk owner CPC Resources Inc.that was of the new administration’s plans Medical Center, to single-bedded and older. away from the development entirely. approved by the Bloomberg admin- emerge. Experts are already cau- rooms. The hospital recently out- Another factor that makes births istration. In exchange for that priv- tioning that Domino could prove to lined a proposal to spend $11.5 mil- more complicated is maternal obe- Ill-founded fears ilege, he ended up having to shift be a bit of an exception for a variety lion to expand and renovate the ma- sity. Citywide, nearly 40% of The collective sigh of relief is no 37,000 square feet of the residential of reasons. They include its size, ternity service at Morgan Stanley, women who gave birth were over- wonder. Mr. de Blasio had spooked portion of his project from market- which made it very important to the according to its application to the weight or obese, including more many of the city’s largest developers rate to affordable, a step that could city, and Two Trees’ previous will- state Department of Health. If state than half of black women and His- after campaigning on a pledge to cost him tens of millions of dollars ingness to bake a considerable health officials approve the new unit, panic women. build or preserve 200,000 units of in lost income over the life of the amount of community benefits into a profit of $5.4 million is projected The increase in high-risk births affordable housing over the next project. the project,which other firms might by the third year of operation. has made insurers willing to pay decade through measures that “I think our clients will look at be less inclined to do. more to hospitals with the expertise builders feared would require more this as an example of an administra- Meanwhile, the city’s approach Unhealthy dynamic and equipment to handle them, said low- and moderate-income units tion anxious to have a dialogue,”said should become a lot clearer on May In the past,hospitals were willing Mr. Mendelson. without enough in the way of finan- Mitch Korbey, a land-use attorney 1, when Ms. Glen will present the to lose money on baby delivery be- “Health plans are being increas- cial incentives. and partner at Herrick Feinstein. results of a comprehensive study of cause they felt they would win a fam- ingly selective in their contracting,” But in the case of Domino—a Another industry source went so land-use policy in the city. ily’s loyalty for life. he said. “They expect hospitals to project slated to include 2.2 million far as to call Mr. de Blasio an “ally,” “We are overseeing a review of That may no longer be the case, offer a full continuum of services square feet of residential plus referring to both the Two Trees deal housing policy—how we can make it as patients are shopping around for and will contract with hospitals that 500,000 square feet of commercial and a recent speech the new mayor more efficient, get a better bang for the best care for a particular condi- show superior outcomes.” and 110,000 square feet of retail gave at a gathering of the Real Es- the buck and how to make it more ex- tion, and it may spell the end of ma- Malpractice insurance claims re- space—his administration demon- tate Board of New York as evidence peditious,” said Mr. Weisbrod. ternity care as a loss leader. Health main a concern, but richer reim- strated real flexibility. the administration understands he Also yet to be seen is how the systems realized they were being bursements for hospitals that are The mayor and his team, led by cannot kill the goose that lays the newly elected City Council will shortchanged on maternity care and, better equipped to handle high-risk City Planning Commission Chair- golden eggs. view big projects in the coming as a result, were beginning to refuse births have kept fears about runaway man Carl Weisbrod and Deputy All of the members of the City years. It now has until early May to to provide it. costs in check. Mayor for Housing and Economic Planning Commission, save for Mr. weigh in on Domino. Ⅲ “That’s not a healthy dynamic, And while hospitals are investing Development Alicia Glen, won ad- especially when you want more in posh new maternity wards, they ditional affordable units—roughly CORRECTIONS AND CLARIFICATION comprehensive services from any are unlikely to get too carried away 40 of them—and a greater mix of af- given provider,” said Dan Mendel- with the amenities, New York- BillyBey Ferry Co. and NY Waterway are separate companies. BillyBey contracts with NY Waterway to fordable unit sizes overall. In ex- operate the ferries BillyBey owns. All carry the NY Waterway logo. This information was misstated in son, the founder and chief executive Presbyterian’s Dr. Kelly said. change, the trio backed down from the March 3 “Staten Island ferries?” of Avalere Health, a Washington, “If patients want to go have its bigger,initial request and allowed Judith Messina contributed reporting to the March 3 “Tech values soar, but boom in messaging set to D.C., consulting firm. Champagne and lobster, they can Two Trees to allocate 50,000 square bypass NYC.” This information was omitted in the story. Insurers and Medicaid have find it elsewhere in Manhattan.” Ⅲ Comcast’s low-cost Internet Essentials program is for families whose children receive free school started paying more. In New York LISTEN to a discussion at lunches. The program’s name was unclear in Greg David’s March 3 column, “Mayor lets politics mar state, complex care for premature LISTEN to a discussion at CrainsNewYork.com/podcasts digital debate.” infants cost, on average, $41,600 in CrainsNewYork.com/podcasts

March 10, 2014 | Crain’s New York Business | 23 CB Insights’ quiet growth Hired to fight mayor

Continued from Page 3 main name that Mr.Sanwal bought, Continued from Page 6 first lobbying disclosure with the private companies to delivering an- and promptly hit the credit crisis. the Working Families Party in 1998 city, from 2003, lists Mr. Dorego as swers on private companies,” said The newly married Mr. Sanwal and supported the controversial At- the contact. Mr. Dorego did not re- co-founder Jonathan Sherry. “If a wound up funding the company out lantic Yards project in Brooklyn. turn a phone call. company applies for credit, we want of his savings.To keep the lights on, Ms. Lewis’ connection with At- Ms. Lewis can rightly claim to to become the go-to score for ‘Is that they did surveys of the credit-card lantic Yards developer Forest City have long been a foe of the transfer company creditworthy?’ ” industry and consulted to hedge Ratner raised eyebrows at the time: station. Acorn was the lead plaintiff A product of NYU-Poly’s Varick funds, but that business lagged, too, As her nonprofit Acorn was facing in a lawsuit against it when it was Street incubator, CB Insights is rid- and in 2009 they nearly shuttered dire financial problems in 2008 be- first proposed.Ms.Lewis recounted ing the big-data wave.Corporations the nascent venture and went their cause of an embezzlement scandal, at the City Hall press conference are desperate to access and make use separate ways. the developer lent it $1 million and that New York City Housing Au- of the huge amounts of data on the At the last minute, though, con- promised $500,000 in grants. thority tenants on the Upper East Internet dealing with every aspect of sulting took off, and they were able Side close to the facility had per- people’s lives. to use it to fund the data crawl that Election-year battle suaded her to oppose it. is their business today—a prof- Last spring, Pledge 2 Protect ‘Nimble’ company itable,15-person shop that will like- raised nearly $429,000 between An evolving position CB Insights does that by crawl- ly grow to more than 20 by year’s April and October and spent more Still, one leading proponent of ing 100,000 Web sources every day end. than $131,000 on mailers telling the transfer station, New York City to uncover information about the A $650,000 Small Business In- Upper East Side voters which 2013 Environmental Justice Alliance Ex- health and wealth of private firms: novation Research grant from the candidates supported and opposed ecutive Director Eddie Bautista, whom they hire and fire, how much National Science Foundation has the transfer station. After Mr. de says Ms. Lewis later evolved on the Web traffic they get, how they are helped, too, but they’ve studiously Blasio won the Democratic primary issue—only to now again oppose the portrayed in the media and so on. It avoided investor money, preferring despite being targeted by the group, transfer station. tracks venture deals and analyzes in- to control their own destiny. That’s leaders of Pledge 2 Protect met with According to Mr.Bautista,he met dustry trends. a double-edged sword, though, a consulting firm, Mercury Public with Ms. Lewis at Acorn’s offices in Increasingly,it rates the health of GOING HIS OWN WAY: CB Insights CEO when it comes to recruiting, as they Affairs,which was running an inde- Brooklyn some nine years ago, and closely held companies using Mosa- Anand Sanwal has avoided investor money. vie for talent with venture-backed pendent spending campaign funded made the case that the impact of ic,a proprietary product that applies companies with more cash. by billionaire David Koch and oth- waste-transfer stations in poor South predictive algorithms to public data. ers boosting Mr.de Blasio’s general- Bronx and Brooklyn neighborhoods Customers—from venture capital- looking for out-of-the-box ideas New sources election opponent, Republican far outweighed any impact on the ists to law firms to the Fortune 500 within AmEx, which along with And while it may be more nim- Joseph Lhota. Upper East Side. At the meeting, ac- in search of sales leads—buy indus- other banks was starting to face up- ble than the big guys, CB Insights Instead of opposing the heavily try analyses and private-company starts such as Prosper and Lending isn’t the only one offering coveted favored Mr. de Blasio in the general evaluations, data feeds and deal- Club. private-company data.CrunchBase election, however, Pledge 2 Protect ‘It attempts to flow information. It was there they realized that gives it away for free, and other hired the Advance Group, a Man- Microsoft’s Beti Cung this year getting information about private young companies such as Pitch- hattan-based Democratic consult- shift the burden stopped her longtime subscription companies was an exercise in frus- Book and PrivCo are pitching to ing firm that had just run a $1 mil- to Dow Jones Venture Source and tration and that banks the same market. lion campaign to sink de Blasio rival to another large now relies on reports from CB In- and vendors were ex- To compete, Mr. Christine Quinn. Pledge 2 Protect sights. A director of corporate strat- tending credit practi- ‘On the Sanwal said his firm is also hired Ms. Lewis, who shares an population of egy for the software giant,Ms.Cung cally in the dark, espe- seeking out more and office with the Advance Group and has been using CB Insights for cially in tough predictive different data sources, whose nonprofit is a client of it. minorities’ about three years, originally as part economic times. They including iTunes and In recent weeks, Ms. Lewis has of a team that was looking to part- thought they could do side, we’re social media, and spoken at town halls and testified at ner with early-stage companies. a better job. coming up with new a City Council hearing against the Now she uses CB Insights reports to “[Private compa- the only ways to cut the infor- trash plan. Still, Mr. de Blasio so far let higher-ups know about emerg- nies are] a massive part mation CB Insights has stuck with the Bloomberg cording to Mr. Bautista, Ms. Lewis ing trends and interesting compa- of the economy that’s game has. The company’s initiative. was won over to that position, and nies that “might signal a shift in not understood,” said edge,Mr.Sanwal said, said that while Acorn’s name would technology” or require them to re- Mr. Sanwal. “They in town’ is in its growing abili- Law-firm donation remain on the lawsuit, the group allocate resources. drive 90% of revenues ty to size up a compa- Campaign finance records offer a would stop actively opposing the Up- “Frankly,in this kind of business, and 70% of employ- ny’s well-being. It has rare glimpse into the funding of the per East Side station. you just need a ballpark, which way ment.On the flip side, done a successful pilot decade-long anti-transfer-station Acorn and Ms. Lewis kept their the wind is blowing, and you just companies are at a dis- with a major credit effort. One of the largest donors to promise, according to Mr. Bautista, want it quickly,” said Ms. Cung. advantage: When bureau that might Pledge 2 Protect in 2013 was Mar- before the nonprofit shuttered in “[CB Insights] is nimble.” they go to a bank for a loan or to a someday turn into a partnership. quart & Small, a “boutique transac- 2010. Ms. Lewis returned that year vendor for credit, they get worse “On the predictive side—which tional law firm with a focus on the with the much smaller Black Insti- Misunderstood sector terms because no one understands companies are doing well and which fields of fashion, arts and entertain- tute. In 2012, the nonprofit took in It’s taken CB Insights six years to them.” aren’t—we’re the only game in ment,” according to its website.Two $341,000 and spent $330,000, ac- get to this point. After Kozmo’s de- In 2008, Messrs. Sanwal and town,” he said. “Being able to tell weeks after its founding last July,the cording to its tax filing, including mise, Mr. Sanwal joined American Sherry left AmEx to start CB In- somebody what the data means, we firm gave nearly $178,000 to Pledge more than $78,000 on Ms. Lewis’ Express, where he and Mr. Sherry sights, which was originally called have a pretty unique value proposi- 2 Protect. Reached by phone, one of salary. The board of directors in- ran a $50 million innovation fund, Chubby Brain Insights after a do- tion.” Ⅲ the firm’s founding partners, well- cludes several people who worked known fashion attorney Doreen with Acorn, including its former at- Small, declined to comment and torney, Arthur Schwartz. quickly hung up. The Black Institute was also paid Fashion biz eyes wearable tech The nonprofit’s other substantial $23,000 for polling last October by contributor was the Gracie Point then-state Sen. Eric Adams’ cam- Community Council, which, ac- paign for Brooklyn borough presi- Continued from Page 6 day and night outings. cording to its website, is a “coalition dent. Mr. Adams faced token oppo- could help get investors on board. Meanwhile, the Intel and Open- of citizens,business people,corpora- sition for the seat and won handily. The tech field already has proved ing Ceremony collaboration is ex- tions and institutions,” and has long Ms. Lewis, who declined to be profitable for many sharp venture pected to be available by the end of been the biggest backer of the anti- interviewed, said in a statement, capitalists. 2014. The item will be wearable on transfer-station efforts. Its board in- “Joining Pledge 2 Protect is consis- “Patents on elements of wearable the wrist, according to a spokes- cludes Charles Dorego, senior vice tent with my history of fighting for tech are another asset that woman for Santa Clara, Calif.- president of Glenwood Manage- environmental justice. While some can persuade investors to open their based Intel. ment, a major real estate developer have vocally proclaimed that the wallets,” said Susan Scafidi, aca- “People have an emotional con- that owns a number of buildings fac- [waste-transfer plan] will help cor- demic director of Fordham Law nection—they want to wear some- ing Asphalt Green, the recreational rect a century or more of environ- School’s Fashion Law Institute. DOUBLE VISION: Google Glass kicked off the thing that looks good on them,” she area next to the transfer-station site. mental injustice, the blatantly obvi- Many designers for now are wearable tech trend. said.“It’s still mainly the tech indus- Sources told Crain’s that Mr. ous reality is that it attempts to shift keeping mum on their efforts. A try that’s been driving wearable Dorego was a major funder of the the burden to another large popula- spokeswoman for Tory Burch noted technology, but we think that needs group,but Gracie Point does not ap- tion of black and brown people.” that it is still too early to discuss the the line, selling on ToryBurch.com to change so the design houses are in pear to have registered as a nonprof- She declined to address Mr. details of the label’s tech partner- and Fitbit.com, will include wrist- the driving seat, contributing their it or released a tax return, so its fi- Bautista’s recollection of their ship,though Fitbit’s Ms.Chase said bands and necklaces appropriate for strengths.” Ⅲ nances are unclear. Gracie Point’s meeting. Ⅲ

24 | Crain’s New York Business | March 10, 2014 HELLUVA TOWN INSIDE Source Breakfast Getting Greed-y Weathering the Port’s

Greed is responsible for very high storm PAGE 26 theater ticket prices.That would be Greed: A Musical for Our Times, Out and About which is selling super-premium seats for $499. (The top ticket for A booze-free St. the Tony-winning Book of Mormon Pat’s Day PAGE 27 is a mere $477.) But those paying $499 for Greed, which opens April 3 at New World Stages and features songs about Jamie Dimon, Lance Armstrong and Bernie Madoff, get more than a spot in the audience.The big spenders are rewarded with a bottle of Champagne, a meet-and-greet ASPIRING TO with the cast and a cameo onstage RESPIRE: Belisa with the “pope” for a number called Vranich leads a “God’s Work” to acknowledge they breathing session at SciMedMedia for VP Jeff Burns (right) and his staff. carol rosegg

are doing the Lord’s work for supporting the arts. The play’s producer, Eric Krebs, isn’t sure if anyone will really take advantage of the offer. But he quipped, “If they do, I bet they pay with a corporate credit card.” For those without an expense account, seats can be had for $40 to $99. Arts group changes formula

This month, Pen and Brush,a nonprofit that showcases work by female artists and writers, is celebrating its 120th anniversary by breaking with its past.The organization, which tries to further women’s careers by introducing their work to the public, gallery owners and curators, is changing its selection process as well as how and where the work is shown. The business of breathing In the past, one judge selected the visual artists and one chose the writers the nonprofit would Belisa Vranich teaches stressed-out corporate promote. Now a panel of five experts reviews entries for each executives how to come up for air discipline. Executive Director Janice Sands said the new process is more democratic and will create a more diverse pool of work for the public to see. “Using our old model, we weren’t helping women get ahead,” she said. “We needed to get the work out in front of more people.”

Pen and Brush plans to start buck ennis asking for submissions in April. In a few months, visitors to the BY ALIX STRAUSS organization’s website could start to see some of the written works that the experts choose. Previously, t’s 6 p.m., and five employees from SciMedMedia, a TriBeCa-based company INHALE... the writers were given a cash prize specializing in software development for the pharmaceutical industry, are sitting on the instead of being published. Meanwhile, the visual artists floor in their conference room learning how to breathe. ¶ “Team building was always will have their work displayed in a around something lame, like bowling and drinking, which slightly boosted morale but new street-level gallery space wasn’t very effective,” said Peder Regan, SciMedMedia’s president. In his quest for 90%+ (rendering below) at 29 E. 22nd PORTION OF AMERICANS St. later this fall. Pen and Brush better health, he started a program to bring in different wellness professionals to help who don’t know how to sold its former townhouse last his 42 employees find ways to de-stress. ¶ “We’ve had a personal trainer, a cleaning breathe property, according year. —theresa agovino to Belisa Vranich of the specialist, an energy worker and a breathing coach, who was by far our most popular,” he Breathing Class said. “We did four classes during the month, and I was surprised at how difficult it was to do properly.This is what companies should be putting money, time and resources into.” ¶ Belisa IVranich is one of the practitioners helping New York’s corporate masses fill their lungs. She is a clinical psychologist, wellness coach and founder of the Breathing Class, which she teaches $1,500 CORPORATE RATE for Ms. privately or in a corporate environment, and the Oxygen class, which is offered at Willspace, a Vranich’s breathing class private boutique training facility in the West Village.¶ “More than 90% of See BREATH on Page 26 for 10 employees

March 10, 2014 | Crain’s New York Business | 25 SOURCE BREAKFAST: A breath of fresh air JEFFREY MOERDLER by Daniel Geiger Continued from Page 25 no longer doing,so I feel better and surveyed globally now offer yoga or Americans don’t know how to more relaxed.” meditation as a part of their em- breathe correctly,” said Ms. During the 60- or 90-minute ployee wellness programs. Vranich, whose classes have be- class, based on pulmonary health, “The cost to companies to treat come extremely popular in the cor- martial arts, Russian special- stress is astronomical. The rising He’s found the Port porate world. “Last year, I might operations training and sports psy- cost of health care is a huge global have gone into corporate offices chology,Ms.Vranich guides clients problem,” said Mia Kyricos, chief three times a month, then it be- through interactive exercises such brand officer of SpaFinder Wellness in the storm came three times a week,” she said. as exhale pulsations and diaphragm 365,a media and marketing compa- Her calendar is heavily booked un- extensions while examining the ny that specializes in the spa indus- til August. “Over the next several function of breathing patterns.Pri- try. “Companies are finding that if months, I’m going into offices five vate classes start at $250 for an hour managed correctly, stress is control- effrey Moerdler heads the thority and other government agen- or six times a week,” she added. and $375 for 90 minutes. lable. So they’re invested in finding real estate practice at mid- cies,so I’m not going to comment on If this seems a little New Agey,it At Willspace, her Oxygen class, more in-house solutions. Breathing town law firm Mintz Levin. the substance of those events. is—and it isn’t. A number of For- a stress-reduction session that fo- classes in the corporate environ- Mr. Moerdler handles real tune 500 companies—think Apple, ment is the next sensible step.” estate transaction work for Is the board involved in investigating Google and AOL—offer medita- Yet getting help to breathe can Jseveral large clients, includ- Bridgegate in any way? tion and mindfulness programs for ‘The cost to still evoke embarrassment. Few ing Eliot Spitzer.He was ap- The board is not involved in investi- their staffers. Oprah Winfrey has want to admit they need assistance pointed to the board of commis- gating it. That’s being done by the brought in specialists to teach Tran- companies to with the most basic of human func- sioners at the Port Authority of inspector general and multiple other scendental Meditation to help Har- tions. New York and New Jersey by former agencies.We’re cooperating with the po employees learn to de-stress. treat stress is “There’s still an element of not Gov. David Paterson about four investigation. Last year, Rupert Murdoch tweet- understanding what proper years ago. ed about how important meditation astronomical’ breathing really is,and some look at Are reforms going to be enacted at the has become in his life. And last that as a weakness,” said Ms. How did you get appointed to the Port Port Authority? month, a Time cover touted “The Vranich. “And there’s a stigma as- Authority board? A special committee has been ap- Mindful Revolution:Finding peace sociated with anxiety disorders.We David Paterson and I met when I was pointed to look at whether there in a stressed-out, digitally depend- don’t want to admit to that, either.” a freshman and he was a junior at Co- ought to be further reforms to the ent culture may just be a matter of cuses on oxygenation and relax- On the flip side, some see Ms. lumbia College. We were both in agency’s operating procedures. thinking differently.” ation,is $250 for 60 minutes,and an Vranich as their secret weapon. “Rocks for Jocks,” geology for non- intensive three-hour group work- “Companies are always looking at science majors, to fulfill the science Isn’t the board obligated to investigate Mindfulness classes shop is $150 per person. Office- ways to increase performance, and requirement. We got friendly, and a something of this magnitude? According to the World Health group classes cost $1,500 for 10 get longer hours out of employees few months later we realized that our We have a fiduciary obligation to Organization, workplace stress is people, though prices vary depend- while outperforming or gaining a fathers had been friends for 10 or 20 make the agency the best it can be,and the No. 1 health problem in the ing on class size and frequency. competitive edge over other com- years before that, and we have stayed we’re always looking for ways to im- United States. It’s only logical that Some cynical New Yorkers may panies,” she added. friends through the years. prove. Obviously those businesses large and small are have once rolled their eyes and Some blame technology and When David became gov- WHERE events have prompted us to bringing mindfulness classes into made snide comments, but now our 24/7 lifestyles for our inability ernor, he basically said, redouble our efforts. the office. Better breathing is the they’re the ones pushing their bel- to recharge. “What interests you?” and THEY latest trend being offered. lies in and out, or asking for medi- “Many of us also suffer from I gave him a list.I expressed DINED Do you feel the agency has Rimma Muchnik, a strategic tation methods. email apnea, where we hold our interest in the Port Au- NAPLES 45 become politicized? management consultant, saw Ms. Jon Aaron,a teacher of mindful- breath while at the computer,” Ms. thority. RISTORANTE Those issues cut both ways. Vranich on the Today show. A bad ness meditation, has seen an in- Vranich explained. “It’s a predatory E PIZZERIA There are certainly pluses case of insomnia propelled her to crease of 40% to 50% in office re- stress-induced concentration while Why the Port Authority? 200 Park Ave. to independence, but if an take a class, then another, and an- quests, be it for weekly training or staring at the screen.Breath holding Three reasons. The diver- (212) 972-7001 agency goes off in an inap- other. “Type A personalities, espe- sity of its assets: It has www.naples45 propriate direction and is workshops. “The purpose of the during the day is one of the worst .com cially those in banking and finance, training is to teach people how to things you can do because you’re de- planes, trains, cars and independent, then there tend not to be as open to new things buses, and real estate and AMBIENCE: isn’t the oversight that the relate to their minds in different priving your body of oxygen.” Grand Central- like this,” she said. “I liked that it ways,like concentration and focus,” infrastructure. Two, be- size Napolitano two governors provide. wasn’t yoga-y. There wasn’t any he said. “Through meditation, they Creative solutions cause I felt it had a greater pizzeria deep discussion about the universe. become aware of how often they’re Her newest client is the Soho ability to do things new WHAT THEY ATE: On a personal level, weren’t I sleep better. I am more focused distracted and how to come back to House, a private club that original- and interesting going for- Omelet with you friendly with Bill Baroni, and productive at work; my blood the task more efficiently.” ly hired her to teach its spa team ward because of its inde- salmon, baked one of the top New Jersey pressure has gone down.” According to a 2012 report by how to breathe more efficiently. pendent financial status. tomato, hash figures involved in the browns, Earl Grey scandal? Were you shocked by Ms.Muchnik also learned she is Buck Consultants, 61% of compa- Douglas Drummond, SoHo And three, because the tea his conduct? a “vertical breather”(see sidebar).“I nies surveyed said their top well- House’s U.S. regional spa manager, World Trade Center proj- Oatmeal, coffee was also using my shoulders and ness objective is combating em- was so impressed that he hired her ect was something near with half and half I like Bill Baroni as a per- neck muscles,” she said,“which I’m ployee stress. Some 27% of firms to do corporate workshops and and dear to my heart.I was PRICE, son. I had a good working members-only classes.“Belisa has a supposed to be at the INCLUDING TIP: relationship with him and logical approach and strong scien- Trade Center on 9/11 for $57.91 respect for him. Beyond tific background to the breathing,” an 8:30 meeting. But two that, I can’t comment. WHAT KIND OF BREATHER ARE YOU? Mr. Drummond said. “That works weeks earlier,it was canceled.I could  Gasper, aka the paradoxical breather. You contract your belly on the very well in a corporate environ- have been in those buildings. You’re friends with Eliot Spitzer, right? inhale using only the smallest top part of your lungs to breathe, and then ment, where [management] needs Yes.I went to high school with Eliot. you relax your middle on the exhale. So you’re breathing in reverse, while validity and practical reassurance to Your father, Charles Moerdler, is a board I have represented Eliot’s father, working against your body with each breath you take. Gaspers need to bring in something new or that’s member for the Metropolitan Bernie, and the family’s real estate Transportation Authority. Do you talk reverse their breath so that their middle widens (on the inhale) and more creative.” business for more than 25 years now. about transit at the dinner table? contracts (on the exhale). Jeff Burns, SciMedMedia’s vice We work very closely together,to the  Breath-holder, aka the periodic breather. You find yourself holding president and executive producer, Yes, sometimes. We have three gen- extent he has been involved in the who has taken several of Ms. erations of family in government family real estate business. your breath at different times throughout the day. If you yawn a lot, that’s Vranich’s classes, highlighted an- service. your body’s attempt to balance this. Is he back to real estate now?  other positive. Overbreather. You never feel like you can get a good inhale. Because “Investing in your employees What has been your response to I can’t tell you what his plans for the you don’t exhale well, your inhale isn’t so good either, leaving you air- has a very good return, especially Bridgegate? future are.But I did represent him on hungry. Asthmatics are examples of this type of breathing. The fix? Rewire when those employees are working It’s a subject of multiple active inves- his recent acquisition of a develop- your internal dialogue to be “exhale!” rather than inhale. Exhaling should 14-hour days,” he said. “Belisa tigations by attorney generals, the ment site in the Hudson Yards on not be a relaxed letting go, but rather a dynamic ab crunch. taught me how to put work aside inspector general of the Port Au- West 35th Street.  Vertical breather. Rather than breathing from your diaphragm, you and focus on myself for a little bit, breathe from your chest. These tend to be small, less effective breaths, as which is fantastic.The ability to re- they offer just a little bit of oxygen. Vertical breathers use their neck and lieve stress and anxiety is an attrac- INSIDE TIP: Naples 45 serves free pizza muscles to help pick up their thoracic cavity, which causes tive skill set to have.” unnecessary strain on those muscles. during happy hour for bar patrons. Trains —ALIX STRAUSS LISTEN to a discussion at CrainsNewYork.com/podcasts can be heard—and felt—rumbling below.

26 | Crain’s New York Business | March 10, 2014 OUT AND SNAPS Arts groups convene for Crain’s breakfast ABOUT by Ali Elkin and Theresa Agovino

CULTURE FIX CAREER BUILDER THURSDAY, MARCH 13, TUESDAY, MARCH 11 THROUGH SATURDAY, As part of its Women in IP JUNE 7 Breakfast Series, the New York PORTRAITS OF SOUND, City Bar Association will host an exhibit at The New UNDERLYING RIGHTS IN MOTION York Public Library PICTURES AND TELEVISION. The for the Performing intellectual-property talk will Arts, features focus on the practices around Ernestine Ruben’s obtaining the rights to a literary photographs of New work or play to be adapted into a York Philharmonic film. The event will run from 8:30 musicians playing their ernestine ruben a.m. until 9:30 a.m. The New instruments. The photographs are of all York City Bar Association is at 42

sections of the orchestra. The New York Public W. 44th St. Registration is $15 buck ennis buck ennis Library for the Performing Arts is at 40 for members and $25 for ALAIR TOWNSEND, CAROLINE BAUMANN, JOE DANIELS, JEFFREY HOROWITZ and GLEN LAURIE TISCH and YVETTE CAMPBELL at Crain’s Lincoln Center Plaza, and is open Monday nonmembers. For more WHITNEY at Crain’s Arts & Culture Breakfast on March 3. Arts & Culture Breakfast. through Saturday in the afternoon and information, visit evening. For more information, visit www.nycbar.org. www.nypl.org/locations/lpa. THURSDAY, MARCH 13 FRIDAY, MARCH 14 The Colin Powell School for The King Manor Museum and the Five Civic and Global Leadership at Boroughs Music Festival will host LES the City College of New York DELICES, an ensemble from Cleveland that will hold an event called THE plays French Baroque compositions on period POLITICAL LANDSCAPE OF POLICE instruments. The performance will be at 6:30 REFORM IN NEW YORK CITY. The p.m., and there will be a reception with wine free event will be at the and refreshments a half-hour prior. University Club of New York, Reservations can be made for $25 in advance 1 W. 54th St., from 8 a.m. to 10 and $30 at the door. The museum is located a.m. Registration is available at 150-03 Jamaica Ave. in Queens. For more online at www.ccny.cuny.edu/ information, visit www.kingmanor.org/events. socialsciences/breakfast_events.cfm.

DON’T MISS SOBER ST. PATRICK’S DAY alan klein MONDAY, MARCH 17 MICHAEL BLOOMBERG and MORRIS OFFIT at pollard don the Jewish Museum’s Purim Ball. The Feb. 26 BRIDGET MORRISSEY, MARIO BRUSCHI and Cardinal TIMOTHY DOLAN at the gala for For those with aversions to green benefit brought in a record $2.5 million. Catholic Charities of the Archdiocese of New York on Feb. 26. The event raised $2.3 million. beer and sloppy drunks, SOBER ST. PATRICK’S DAY is a great alternative. The event, which will include Irish Snaps CrainsNewYork.com/galleries. music and dancing and a separate See more of this week’s online at children’s program, will go from 4 p.m. to 7:30 p.m. at Cathedral High School, 350 E. 56th St. Admission is $20 for adults, $15 for students and seniors, and $10 for children under 10. For more information, visit

www.soberstpatricksday.org. higginsjames

OPENING FUNDRAISERS SATURDAY, MARCH 15, THURSDAY, MARCH 13 THROUGH SUNDAY, APRIL 20 The Doe Fund, which helps homeless New IN PLAIN SIGHT, a group show, Yorkers become self-sufficient, will host SWEET: examines how major events in NEW YORK at the Bowery Hotel, 335 Bowery. the news are affected and The event will feature food and desserts from distorted as they become widely well-known New York City chefs, specialty known. The show is at Smack cocktails, wine and craft beer. The main event Mellon, 92 Plymouth St. in will go from 7 p.m. until 10 p.m. and costs $100. Dumbo, Brooklyn. The gallery A VIP reception will start an hour earlier and is open Wednesday through costs $150. The event will also include a silent Sunday from noon until 6 p.m. auction. For more information, visit For more information, visit www.doe.org/sweetny. www.smackmellon.org. SATURDAY, MARCH 15 The High School of Art and Design will host a nine-hour DRAW-A-THON AND FUNDRAISER from 1 p.m. until 10 p.m. Students and professional artists will sit down together to draw live models. Advance tickets cost $10 for students (who will need a signed consent form to attend sessions with nude models) and $20 for adults. The High School of Art and Design is at 245 E. 56th Street. For more information, visit www.artdesigndrawathon.eventbrite.com.

MARK YOUR CALENDAR… MONDAY, MARCH 31 This might be the last chance to see BLACK SABBATH live in New York, at least with most of its original members. The only replacement for this tour will be the drummer. The show is at the Barclays Center and starts at 7:30 p.m. Tickets ap photo start at $70 and go up to $150. They are Ozzy Osbourne, Tony Iommi and available online at www.ticketmaster.com. Geezer Butler

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