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Patent Portfolio Nestle Patent Portfolio Nestle www.iipta.com IIPTA Launch a Career. Be Awesome Patent Portfolio : Nestle Abstract In order to investigate the most recent growth (2007- present) of the leading food company Nestle, a patent portfolio is generated and analyzed. To gather detailed patent information about Nestle, a search query “Pa: Nestle and Dp:[01.01.2007 to 30.09.2013] “ is used in WIPO database. The same concept is also used in Patent Lens (another database) to retrieve the patents of the said company. After careful analysis, it is found that the rate of grant of patent fall after 2007 while there is no current record of filing after 2010 (1). The trend of year of first file is recorded in 1995 although maximum number of filing is observed in 2002 followed by a decline from 2003. Information of filing of couple of design patents is also found where the maximum filing of design patent is observed in two successive years- 2008 and 2009. The analysis of years of second filing is also performed although no significant trend is noticed between the year of first filing and second filing. Among the subsidiaries, Societe Des Products Nestle S.A. has owned 80% of entire patents followed by Nestle Waters management and technology (17%). European Patent Office is the preferred place of first and second filing of inventions for Nestle group followed by the United States. A23 is the major classification under which most of the Nestle inventions are categorized although is it difficult to interpret from the classification of design patents. Technology mind maps are represented to provide an idea about the recent inventions from Nestle which includes applications of inventions, products and process involved. After preliminary taxonomy, a SWOT analysis is carried out to observe the internal positive, internal negative, external positive and external negative factors which can play important role for future business trend of Nestle group. A competitive intelligence chart is prepared for easy understanding of potential contenders of Nestle group on the basis of product ranges, finances, research and development and future plans. 1 www.iipta.com Patent Portfolio : Nestle TABLE OF CONTENTS TOPIC PAGE NO. Chapter 1: About Nestle ............................................................................................. 3 - 6 1.1 History ................................................................................................................ 3 1.2 Infrastructure ..................................................................................................... 3 1.3 Brands ................................................................................................................. 4 1.4 Financial information ....................................................................................... 5 1.5 Research and development .............................................................................. 5 1.6 Recent News ....................................................................................................... 5 - 6 1.7 Controversies ..................................................................................................... 6 1.8 Objective of project ........................................................................................... 6 Chapter 2: Methodology ............................................................................................ 7 Chapter 3: Result and Statistical Analysis ................................................................ 8 - 20 3.1 Bibliographic analysis ....................................................................................... 8 - 13 3.1.1 Basic Patent information from Nestle ................................................... 8 3.1.2 Patenting activities over time ................................................................. 9 3.1.3 Contributions from the Nestle subsidiaries .......................................... 10 3.1.4 Place of first filing .................................................................................... 11 3.1.5 Patent distribution under IPCs .............................................................. 12 3.1.6 Patent activity vs. year and place of second filing ................................ 13 3.2 Technical analysis .............................................................................................. 14 - 20 3.2.1 Applications of inventions made from Nestle ...................................... 14 3.2.2 Applications of design patents ................................................................ 15 - 16 3.2.3 Products and compositions .................................................................... 17 - 18 3.2.4 Process involved ....................................................................................... 19 - 20 Chapter 4: SWOT analysis ......................................................................................... 21 - 22 Chapter 5: Competitive intelligence ......................................................................... 23 - 26 Chapter 6: Discussion ................................................................................................. 27 - 28 References .................................................................................................................... 29 - 31 www.iipta.com 2 Patent Portfolio : Nestle Chapter 1 About Nestle 1.1 1.2 History Infrastructure Nestle is world’s leading nutrition, health and Nestle is driven by a group of 14 directors led wellness company. Starting from baby food by the former CEO of Nestle Peter Brabeck- 2 to weight management, the world’s topmost Letmathe . The entire group is managed brands for the nutritional and wellness through segregating into geographies products come under Nestle. This company (Europe, America, Asia/Africa/Oceania) for first started its business by launching “Farine most of the food and beverage businesses. lactee”, a combination of cow’s milk, wheat Highest numbers of factories are in America flour and sugar in Switzerland in 18671. After (38%), although maximum employees (39%) almost four decades, Nestle merged with an have worked in Asia/Africa/Oceania regions Anglo-Swiss Condensed milk company and followed by the employees in European (28%) started to grow in the business by launching and American factories (33%) respectively4. nutritional products, chocolates, coffee etc. The administrative and sales departments Nestle’s first successful brand “Nescafe” came include 47% of the total employees whereas 3 to market in 1938 followed by “Maggi” and rests of them are engaged in factories . The “Nesquick” in 1947 and 1948, respectively. last year business report, 2012 showed an Nestle diversified from the food industry for increment of sales (4%) with US $ 0.20 hike the first time when it merged with world’s in profit per share w.r.t. the financial scenario leading cosmetic company L’Oreal in 19741. of 2011. It also acquired Alcon Laboratories Inc., an American manufacturer of pharmaceutical and ophthalmic products in 1977 in order to prove its interest in healthcare products. 3 www.iipta.com Patent Portfolio : Nestle 1.3 Brands: The topmost brands of Nestle are represented in Table 14. Baby foods Cerelac, Gerber, Gerber Graduates, NaturNes, Nestum Bottled Water Nestlé Pure Life, Perrier, Poland Spring, S.Pellegrino Cereals Chocapic, Cini Minis, Cookie Crisp, Fitness, Nesquik Cereal Chocolate & confectionary Nescafé, Nescafé 3 in 1, Nescafé Cappuccino, Nescafé Classic, Nescafé Decaff, Nescafé Dolce Gusto, Nescafé Gold, Nespresso Culinary, chilled & Frozen Buitoni, Herta, Hot Pockets, Lean Cuisine, Maggi, Stouffer’s food Dairy Carnation, Coffee-Mate, La Laitière, Nido Drinks Juicy Juice, Milo, Nesquik, Nestea Food Service Chef, Chef-Mate, Maggi, Milo, Minor’s, Nescafé, Nestea, Sjora, Lean Cuisine, Stouffer’s Healthcare Nutrition Boost, Nutren Junior, Peptamen, Resource Ice Cream Dreyer’s, Extrême, Häagen-Dazs, Mövenpick, Nestlé Ice Cream Petcare Alpo, Bakers Complete, Beneful, Cat Chow, Chef Michael’s Canine Creations, Dog Chow, Fancy Feast, Felix, Friskies, Gourmet, Purina, Purina ONE, Pro Plan Sports Nutrition Powerbar Weight Management Jenny Craig www.iipta.com 4 Patent Portfolio : Nestle d’Ivoire and Indonesian Coffee and Cocoa 1.4 Research Institute in 2009. Immediately after Financial information: the collaboration, Nestle became top among 6 This Company has sold the products of 41.1 the food industry patent filings in 2010 . In bn CHF, 26.5 bn CHF and 24.6 bn CHF in the same year, Nestle joined with Cleveland the United States, Europe and Asia/Oceania/ Clinic to research about the benefits of health African market3 in 2012 with a growth of from whole grain. Apart from these, Nestle’s 5.9% in organic sector. The United States, significant research areas are gut health, 5 France, Brazil, Greater China, Germany, obesity and harmful pathogens in food . Mexico, United Kingdom, Italy, Cananda and Nestle research centre also found that how Australia are considered as the top 10 markets several kinds of food could influence bite for Nestle products3. The highest sales comes size, chewing time, feeling of fullness and 6 from powdered and liquid beverages products food intake . It has become top of the global (20 bn CHF) followed by milk products (18.6 companies which have been working on bn CHF), ready food products (14.4 bn CHF), the reduction of carbon emission. Recently, petcare products (10.8 bn CHF), nutrition a research has been planned to find out the and healthcare product (10.7 bn CHF),
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