The Home of on TV

1 AGENDA 1 2 3 THE MARKET THE CHANNEL THE TEAM 4 5 6 THE AUDIENCE THE PROGRAMMING THE NETWORK 7 THE ACQUISITION STRATEGY

2 The MARKET In 2018 the global Esports industry will generate 380 MILLION $905 esports global viewers in 2018 MILLION alone (200m are THE occasional viewers) MARKET 2018 2018

League of Legends Dota 2 TI8 Venues Source: Google/YouTube Source: Worlds • League Worlds sold • average of 46 million • over 14 million peak out the Staples viewers concurrent viewers Center’s 15,000 seats • over 205 million peak • finals prize pool: in 1 hour concurrents, more $25,532,177, greater • Overwatch League’s than the Super Bowl than the US Open first finals sold out in 2018 Barclay’s 20,000 seats in 2 weeks

4 ESPORTS AND MAINSTREAM MEDIA

5 GREAT TIMING FOR YOU TO ENGAGE

ESPORTS IS A HUGE NICHE, getting bigger and more mainstream All the time.

6 The CHANNEL GINX Esports TV is the world’s leading esports TV network. Available in 50+ MILLION HOMES, ACROSS MORE THAN 50 TERRITORIES IN 10 LANGUAGES, GINX Esports TV aims to extend the reach of esports into more mainstream audiences.

8 UK 16,764,200 France 16,698,000 Belgium 93,259 Bosnia & Herzegovina 30,958 Croatia 105,000 Cyprus 73,000 GINX Esports TV was Czech-Republic 9,000 launched to meet this Finland 25,000 demand and is the leading Germany 2,635,491 channel in its segment. In Greece 630,000 2016, two media giants Iceland 6,000 decided to enter as Indonesia 50,576 shareholders, SKY and ITV. Israel 1,000,000 Italy 4,770,000 100% esports, GINX Esports Luxembourg 5,000 With the growth TV is the only international Macedonia 8,026 of competitive network dedicated to Malta 31,000 gaming esports providing fans with Mexico 171,824 both International high-end Montenegro 31,307 internationally, competitions and more Norway 43,000 the appetite for regional content. Critically Poland 267,000 acclaimed productions Portugal 520,291 an esports TV available 24/7, all year long, Serbia 660,000 channel has secure a large and loyal Slovakia 40,000 community of viewers Slovenia 73,766 never been across the world for GINX Sweden 155,000 greater. Esports TV. The Netherlands 30,000 UAE 750,000 Zimbabwe 10,000

International 11,893,700

51,267,786 GINX GINX GLOBAL HOUSEHOLDS South Africa 5,000,000 Canada 550,000 9 USA 205,000 The TEAM GINX Esports TV offers a unique mix of TV and With members coming from all corners esports experiences. Led by Michiel Bakker our of the world, the GINX team speaks more CEO, the core team comprises of Caleb Fox – SVP Multiplatform Development, Solenne than 10 different languages, cumulating Lagrange – Marketing Director and Perry Smith SEVERAL DECADES OF EXPERIENCE – Content Partnerships Director. BETWEEN THEM. 11 MICHIEL BARKER CALEB FOX DENIS LECOCQ PERRY SMITH SOLENNE LAGRANGE FRANK SOLDATO

Chief Executive Officer SVP Global Multiplatform Head of Channel Content Partnerships Marketing Director Senior Producer Development Operations Director

Michiel Bakker comes Caleb worked for Denis has over 17 years of Having worked with many Solenne has over 15 years Frank is a Senior Producer from a 20 year background Microsoft, helping them experience in the media esports organizations of experience in senior with a strong experience in building thematic TV transform their Stores industry within networks around the world, Perry is a management and working in a number of Channels; being a member across to create physical such as VIACOM and Sky. true esports fan. He even marketing roles in the different fields, genres and of the founding team of destinations for gamers via owned his own esports esports and gaming broadcast types including MTV Networks in unique experiences and As Channel Operations team. industry. sports and high-level his role as CEO of Viacom content. Manager for MTV, Denis competitions. Entertainment Networks took an active part in the As the Director or Esports Prior to GINX Esports TV, UK & Nordic. Prior to this, Caleb was launch of multiple MTV for AZUBU, Perry helped she was managing Prior to GINX TV, Frank Head of Esports at and Nickelodeon channels. the brand establish long- Director for Eclypsia, one of worked for the ATP Media, As Chairman of Paramount Wargaming, establishing term relationships with the most influential portals producing and editing on- Comedy and Nickelodeon, and building out esports content creators dedicated to esports in site for the ATP 1000 series he represented Viacom on Wargaming’s esports across the world. France with 40+ million events. the boards of both department and programs. videos watched per channels. month.

12 The AUDIENCE Traditionally more difficult to reach and retain on TV and other traditional media, our target audience finds with GINX Esports TV a channel entirely dedicated to one of the fastest growing phenomena they love: GINX Esports TV targets millennials across the world. ESPORTS

13% 87% 16 - 34 YO

14 Social animals, they interact with their peers on the Born between 1980 & 2000 internet, via social networks, OUR VIEWERS forums etc 80 million in the US

PROFILE 13.8 million in the UK They research and compare before they buy Having grown up with the « new technologies », they are: Are loyal consumers, 2.5 BILLION WORLDWIDE • Tech savvy provided they believe the • Connected, have various media brand is treating them well/ and entertainment interests. providing value. • Gamers, playing regularly on consoles, PCs or mobile phones

15 The PROGRAMMING GAMES

GINX Esports TV provides a GINX Esports TV’s grid is built to cater to all types of games unique experience on TV, and allow the channel to showcase new trends. offering an inside perspective on the different esports scenes, The channel does not only promote international tournaments and the most successful gamers, it also provides both established and those still access to local and localized content for a more “grass root” growing. perspective.

17 HARDCORE COMPETITIVE SHOULDER CASUAL GAMING GAMING CONTENT GAMING

Tutorials / Events / Player profiles / Speed-runs / News / Highlights / Docu-series / News / Best Games / Player Analysis/ Audience profiles Tops / Events calendar etc. Unboxing

18 HARDCORE GAMING Tutorials / News / Best Games / Events calendar

DAILY DOWNLOAD – Daily news. Strong 101 – Delve deep into a game, from its PRELOAD – The show that helps you opinions, real experts, pure entertainment origins, tips to improve your gameplay make sense of the esports week ahead. to its esports scene.

19 COMPETITIVE GAMING Events / Highlights / Player Analysis/ etc.

ESPORT REWIND– A comprehensive EVENTS – All the best esports events The DOJO – A journey through the highlight package for every major and competitions live or as-live on TV history of competitive gaming tournament broadcast on GINX Esports TV

20 SHOULDER CONTENT Player profiles / docu-series/ audience profiles

ROAD TO– Follow some of the best IRL – An exclusive and original ORIGINS – Dig back into the history teams as they fight their way to The perspective on those who make esports, exploring how our favourite titles International and/or Boston Major. the pro-players. came to be

21 CASUAL GAMING Speed-runs / News / Tops / Unboxing

TOP 10 – Everything ranked into a top 10, DROP DAY! – Pros banter back and forth GGM – A preview of all the upcoming big from the best Dota 2 heroes to the worst against the backdrop of a casual game. games in the month ahead. games of the noughties.

22 NEW SHOWS Gameplay Info / Docu-series / Gameplay

FORTNITELY – One stop shop for all things THE CHASE – A peek into the life of the GINX PLAYS – The team at GINX Esports TV related to Fortnite. New additions to the very best of esports teams in the world: stream their favourite games in this game, the competitive scene and Fortnite SKT T1 and its star, the best LoL player of all ‘stream on TV’ format. personalities times, Lee “Faker” Sang-hyeok

23 The NETWORK GINX Esports TV, 24/7 Short-form and dedicated directly on television via content for the millions of partners across the world. esports fans on social Global or dedicated feed for networks: Twitter, Facebook, regional & localised content. YouTube, Instagram etc LINEAR SOCIAL GINX Esports TV applies a Its studios create and commission content for granular content strategy, all esports fans based on their game of choice, targeting millennials their location, where and when they watch it. everywhere they are. OTT WEB & APP Instant access to their GINX Esports TV available favourite shows and bonus anytime anywhere via content for GINX TV Ginx.tv. On all major devices. subscribers and on various OTT services.*

25 The ACQUISITION STRATEGY CONTENT MARKETING SOCIAL MEDIA MARKETING GINX Esports TV encourages the Leveraging fans on social media, creation and sharing of exclusive engaging with them on a daily basis via esports content on its platforms. our international & regional accounts.

GINX Esports TV targets esports fans across a variety of INFLUENCER MARKETING EVENT PRESENCE platforms to increase Leveraging the pre-existing GINX Esports TV goes where esports communities of some of the most fans are and act as a support for many and retain viewership. popular esports personalities and events: LANS, conferences, schools etc organisations on all platforms. With each action, the brand aims to strengthen its legitimacy among the various esports communities.

ADVERTISING SEO Reaching out to the audience in its From content optimisation to daily life: YouTube videos, display, dedicated landing pages, GINX Esports couponing, etc TV targets web users to develop its brand online. 27 THANK YOU