Games Overview
April 2013 Warner Bros. Interactive Entertainment Overview
Business Overview Videogame Development • Warner Bros. Interactive Entertainment (“WBIE”) is a • WBIE currently operates across videogame development, developer, publisher, licensor and distributor of videogames publishing, licensing and distribution • Offers videogames across console, handheld platforms, • Grew operations from licensing to publishing through organic social networks and mobile growth and notable strategic acquisitions: • WB Games is the production unit of WBIE and was • 1995: Licensed properties for videogame established in 2007 development under the Warner Bros. name • WBIE's videogames are based on newly created IP, IP owned • 2004: Acquired Monolith Productions (developer) by Warner Bros. (“WB”), DC Comics (wholly owned by WB) • 2007: Acquired TT Games (developer/publisher) and third party licensors • 2010: Acquired Turbine (developer/publisher) • FY2012 videogame revenue was $800mm • 2012 videogame releases: $548mm • Prior videogame releases: $203mm Content Platforms • Third party distribution: $49mm Mobile / Online / • WBIE was established in Jan-2004 and is a division of Console Download Apps Social) MMOGs Warner Bros. Home Entertainment Group (“WBHE”) • WBHE operates under Time Warner’s (NYSE: TWX) Film and TV Entertainment reporting segment (FY12 Revenue: $12bn), which consists of feature film, TV, Paid / Paid / Paid Paid / Free Freemium home video and videogame production and Freemium Freemium distribution
Source: Company filings, company website, and public media sources 2
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Company Timeline
Warner6 Bros. Interactive Entertainment
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Notable Events Selected Title Releases
• 1995 Under the WB name, licensed out its 1st game property: Batman Forever • 1995 Batman Forever (Licensed)
4 • Continued to license games based on WB properties (i.e. Cartoon Network, DC Comics,
Hanna-Barbera, Looney Tunes) to publishers
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• 2003 Co-published its first videogame: Looney Tunes: Back in Action (co-publisher: EA • 2003 Looney Tunes: Back in Action (co- Games) produced)
• 2004 Formed WBIE in January to license and produce games based on WB’s, DC Comics’ • 2004 None 2 properties, and its own digital properties
• Oct-2004: Acquired Monolith Productions, a game developer specializing in PC, console,
and online 0 0 2 • 2005 WBIE and Monolith developed their 1st game in conjunction: The Matrix Online • 2005 The Matrix Online (co-developed / co- (SEGA co-published) produced)
• 2006 Released its 1st self-published title with no co-publishers (distributed by Eidos) • 2006 Justice League Heros (sole-produced) 0 • Bought a 10.3% stake in SCi Entertainment, owner of Eidos Interactive
• 2007 Began 5-year plan to expand in the videogame industry and opened WB Games in • 2007 Looney Tunes ACME Arsenal, Duck 0 0 2 Seattle Amuck, Alvin and The Chipmunks, Dirt • Expanded business to include publishing and distribution (utilizing Warner Home Video infrastructure) • Dec-2007: Acquired TT Games, a game developer and publisher, including, the Lego Star Wars and BIONICLE Heroes games ($133mm) • Distributed 23 game titles in North America
• 2008 Entering into additional videogame distribution agreements • 2008 LEGO Batman, Speed Racer, Guinness
• Apr-2008: Increased stake of Eidos Games to 35%, gaining distribution rights to US, World Records, LEGO Indiana Jones (co- 9 9 5 1 Canada, Mexico published) • Published 3 of its own videogames • Warner Bros. Digital Distribution (“WBDD”) expanded into distribution of games online and offered videogames for sale on the iTunes Apps store
Source: Company filings, company website, and public media sources 3 Company Timeline (cont’d) Warner Bros. Interactive Entertainment
Notable Events Selected Title Releases • Jul-2009: Purchased most of the assets of American publisher Midway Games, • Lego Indiana Jones 2: The Adventure which owned Mortal Kombat ($49mm) Continues, F.E.A.R. 2: Project Origin,
• Nov-2009: Announced 1st official Harry Potter game to be available on the App LEGO Rock Band, Scribblenauts, Batman:
store (developed in association with Mikoishi; $4.99) Arkham Asylum (co-publish)
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• Feb-2010: Acquired a majority stake in Rocksteady Studios, which worked with • The Bachelor & The Bachelorette, Legend
WBIE to co-develop Batman: Arkham Asylum of the Guardians: The Owls, LEGO Harry
• Apr-2010: Acquired Turbine, developer/publisher of online games, including The Potter: Years 1 - 4, Scooby-Doo and the
0 1 0 2 Lord of the Rings Online (MMORPG: free-to-play) and Dungeons & Dragons Spooky Swamp, The Lord of the Rings: Online (MMORPG) Aragorn's Quest, Sesame Street: Cookies • Oct-2010: Greg Ballard named Sr. VP, Digital Games, WBDD and WBIE Counting
• Jan-2011: Announces 1st expansion into social games with: Gossip Girl: Social • Gossip Girl: Social Climbing (free
Climbing, playable free on Facebook (developed by Arkadium) Facebook game), The Big Bang Theory:
• Sep-2011: Launch of The Big Bang Theory: Mystic Warlords of Ka’a, a free, Mystric Warlords of Ka’a (free Facebook 0 1 1 2 playable free on Facebook game) • Release 13 videogames • Batman: Arkham City, Happy Feet 2, LEGO Harry Potter: Years 5-7, Mortal Kombat, Sesame Street: Once Upon a Monster • Mar-2013: Announced WB Games San Francisco a new, digital videogame studio • Batman: Arkham City Armored, Game
specializing in developing and publishing free-to-play, mobile, social and browser- Party Champions, Guardians of Middle-
based game Earth, Harry Potter for Kinect, LEGO
0 1 2 2 • Released 10 videogames Batman 2: DC Super Heroes, LEGO the Lord of the Rings, Scrubbleauts Unlimited
Source: Company filings, company website, and public media sources 4