photo : y_u_t_a_1983 TOKYO DESIGN WEEK's 4 Business Entities

The All-Inclusive Brand of Design Activities

Social Contribution Through Design A Global Network of Cities Worldwide

This year will mark the 31st anniversary of the creative festival TOKYO DESIGN WEEK. The event will be held in conjunction with television programs, overseas exhibitions, design production, web contents, and print publication.

A think tank of creators and DESIGN WEEK events The DESIGN ASSOCIATION NPO is currently developing a worldwide has been established to expand the networks of social action program based on the philosophy that "design cities around the globe. In addition, its portal site is being will change this country." This program, Fund for Young DESIGN WEEK Regional Revitalization constructed in preparation for the WORLD DESIGN WEEK Creators U-30, utilizes TDW's production ability and network AWARD Grand Prix in 2017. of Japanese and overseas creators to contribute to society.

A new project from TDW. As part of the global expansion of WORLD DESIGN WEEK, local DESIGN WEEK events are being held by a creative consortium from all over Japan. This regional revitalization project connects regions all over the country to Tokyo and the world through design.

2 Members of the Board of Directors

Chairman President Vice President Vice President Director Director Director Director Director Director Katsumi Asaba Kenji Kawasaki Hiroo Mori Shigeru Sato Mika Ikenobo Toyo Ito Yoshiko Ikoma Yusaku Imamura Yoichiro Shiota Ururu Kaigo Art Director Design Association NPO Mori Building Co., Ltd. Able & Partners Co., Ltd. Flower Arrangement Artist Architect Fashion Journalist Director, of Tokyo Wonder Site LIXIL Group Co., Ltd. Cooking Specialist Executive Vice-President Executive Chairman Board Chairman

Director Director Director Director Director Director Director Director Director Director Maiko Kawakami Motomi Kawakami Kengo Kuma Takeshi Kobayashi Kundō Koyama Kashiwa Sato Tomoe Shinohara Satoshi Tabuchi Hiroshi Tsuruta Hidetoshi Nakata Actress / Glass Crafter Designer Architect Music Producer Broadcast Writer/Scriptwriter Art Director TV Personality/Actress Tama Art University Professor RealStyle Co., Ltd. Sports Player / Designer President & CEO

Director Director Director Director Director Director Director Director Managing Director Akihiro Nishino Koichi Nezu Kimi Hasegawa VERBAL Seiichi Hishikawa Katsuhiko Hibino Yoichi Miyamoto Ken Mogi Shigeki Ochi Artist Director of Nezu Museum Spatial Designer Music Producer Filmmaker / Art Director Artist Shimizu Corp. President Brain Scientist Design Association NPO President of Velveta Design

Tokyo Design Week History, Since1986

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

3 WORLD DESIGN WEEK WORLD DESIGN WEEK established to connect 39 DESIGN WEEK events worldwide. Started in Tokyo in 1986, DESIGN WEEK events are now held in over 100 cities around the world. TOKYO DESIGN WEEK founded WORLD DESIGN WEEK in 2014, calling upon cities around the world to join the consortium. Currently 39 cities have announced their participation, and the group is preparing for its official launch in 2017. The first WORLD DESIGN WEEK will be held in Helsinki. The second host will be decided at the Triennale di Milano WDW General Assembly in April 2016.

Aim of WDW Establish of WORLD DESIGN WEEK AWARDS. Create a global network between DESIGN WEEK. Create a global network between creators.

4

WDW Organization Representative:Kenji Kawasaki TOKYO DESIGN WEEK(Japan) Chairman:Yusaku Imamura TOKYO DESIGN WEEK(Japan) Advisor:Ewa Kumlin(Sweden)

Committee of Europe Regions Committee of Asia Regions Committee of America Regions Chairman: Kari Korkman - Helsinki Design Week(Finland) Chairman: Vittorio Sun - Beijing Design Week(China) Chairman: Dawn Zidonis - San Francisco Design Week(USA) Committee:Martijn Paulen - Dutch Design Week(Netherland) Committee:Lee Younghye - Seoul Design Festival(Korea) Committee:Emilio Cabrero - Design Week Mexico(Mexico) Committee:Isabel Roig - Barcelona Design Week(Spain) Committee:Kristin McCourtie - Melbourne Design Week(Australia) Committee:Edward Hogikyan - NYC× Design(USA)

WDW AWARDS

EUROPEAWARDS ASIAAWARDS AMERICAAWARDS

TOKYO AWARDS

Design Art Fashion Music School Student Division Division Division Division Division Division [Judges] Kashiwa Sato Yusaku Imamura Yoshiko Ikoma VERBAL Satoshi Tabuchi Kenji Kawasaki

WORLD DESIGN WEEK Official Member Support TDW TOKYO AWARDS Official Member Support Corporate Sponsorship Corporate Sponsorship Gold: 10 million yen Silver: 5 million yen 1 million yen

5 A Global Network of Worldwide DESIGN WEEK Events A Global Network of Worldwide Creators Participating cities from around the world Participating cities from around the world @ worlddesignweek.net @ thinktank.academy

COMMITTEE COMMITTEE Europe / Asia / America 9DW 10 World representatives

DESIGN WEEK Participates ACADEMY DESIGN WEEK from 39 cities in the world Every cities DW 100人× 50DW 5,000 designers

Participation under consideration CREATORS About 30 DESIGN WEEK from cities in the world Every Country 2,000 designers× 50 countries 100,000 designers

SCHOOLS & STUDENTS DESIGN WEEK by elementary to high school students 50 schools from every country × 50 countries 2,500 schools 2,500 schools × 400 designers 1,000,000 designers

6 MEMBERS

January Feburary March Toronto Design Design Exchange Stockholm Design Svensk Form India Design ID Bayem Design Design Days Dubai Offsite Canada's Design Week 2/9 〜 2/12 〜 14 Week 3/14 〜 18 Museum 1/18 〜 24 2/8 〜 13 Sweden India 2/20 〜 28 Dubai 1/19 〜 24 Canada Sweden Germany Canada

April May Dubai Design IAI Jakarta Design Design Week Holon Milano Salone NYCxDesign Wanted Design Nyc ICFF Melbourne International District Week 3/24 〜 4/9 Triennale di Milano 5/3 ~ 17 5/7 〜 17 5/14 〜 17 Design Week 3/16 〜 19 3/17 〜 20 Israel 4/12 ~ 17 USA USA USA 5/11 〜 17 Dubai Indonesia Italy Australia

June August September San Francisco Barcelona Design Florence Design Sao Paulo Design Designing Helsinki Design Paris Design Week Design Week Week Week Weekend Downtown Week 9/3 〜 10 6/2 〜 9 6/2 〜 14 6/15 〜 19 8/10 〜 14 September 9/1 〜 11 France USA Spain Italy Brazil United Kingdom Finland

October Vancouver Design London Design Tent London&Super Design Week Budapest Design Beijing Design Taiwan Designers’ Lisbon design week Lodz Design Week Festival Brands London Mexico Week Week Week 10/8 〜 12 Festival 9/15 〜 28 9/17 〜 25 9/22 〜 25 9/24 〜 10/1 9/25 〜 10/4 9/26 〜 10/3 10/2 〜 11 Portugal 10/8 〜 18 Canada United Kingdom United Kingdom Mexico Hungary China Taiwan Poland

November Biennale Interieur Designblok Prague Dutch Design Week Downtown Design Dubai Design Week Tokyo Design Week Seoul Design Lima Design Week Istanbul Design 10/14 〜 23 10/21 〜 27 10/22 〜 30 Dubai 10/25 〜 28 10/26 〜 11/7 Festival 11/7 〜 20 Week Belgium Czech Republic Netherland Dubai Japan Peru 10/25 〜 28 7 11/2 〜 6 11/11 〜 15 Dubai Korea Turkey 100 cities will hold Design Weeks across all of Japan's 47 administrative districts, with local governments, companies, schools, and media coming together in a consortium to broadcast local people, ideas, and products. Regional DESIGN WEEK Consortium Mayor

Schools・Academics Media Local leading enterprises - Regional Revitalization - and Experts (primarily newspaper companies)

JAPAN DESIGN WEEK is not merely Intermediate supporting groups, Chamber of Commerce and Industry・commercial and industrial associations, creators・craftsmen the name of an event - it is an ongoing project with activities throughout the year. This medium- and long-term project aims revitalize local economies through creativity, creating an organization to continuously engage in related activities, develop original content, create new Support Collaboration attractions (products, tourism), applying Cabinet Office・Ministry of Economy, Trade and Industry Cooperation with other DESIGN WEEK events, starting with Tokyo these new contents in practical ways, and bring these activities first to the rest of the country, and then to the whole world.

Regional Revitalization Dream Team Chairman Creative team established by a DA Director to support the project. Kundō Koyama

Brain Scientist WDW Founder Architect Art Director Architect Product Designer Director, Tokyo Wonder Site Fashion Journalist/Art Producer Spatial Designer Artist Cooking Specialist Ken Mogi Kenji Kawasaki Toyo Ito Katsumi Asaba Kengo Kuma Motomi Kawakami Yusaku Imanura Yoshiko Ikoma Kimi Hasegawa Akihiro Nishino Ururu Kaigo

8 JAPAN DESIGN WEEK "Regional Revitalization City Conference"

- Regional Revitalization - On October 24, 2015, the TOKYO DESIGN WEEK "Regional Revitalization City Conference" kick-off event was held at the Meiji Memorial Picture Gallery. In the first national event of its kind, interested government leaders, officials, and members of creative industries from cities and towns all over Japan gathered to discuss and share methods for expanding local revitalization and the "Japan Boom."

Speakers and Members in Attendance <DESIGN ASSOCIATION Directors > Katsumi Asaba Kenji Kawasaki Shigeru Sato Toyo Ito Hidetoshi Nakata Kundō Koyama Ken Mogi Yusaku Imanura Yoshiko Ikoma Akihiro Nishino <Government Officials > Cabinet Secretariat:Toshio Mamiya Keisuke Murakami、 Ministry of Economy, Trade and Industry: Atsuko Nishigaki and 9 person present、 J-LOP (2)、Company official parties (39) Municipalities and other organizations (65) <Media > NHK、Fuji Television、Nikkei、and other 17 companies (26) including Joint Communications < JAPAN DESIGN WEEK Showcase > Sapporo : Sapporo Media Arts Laboratory: Taketo Ooguchi Sendai : Sendai Creative Cluster Consortium:Shinya Kakizaki Kamakura : KAYAC Inc. Planning・Personnel Division:Taito Yagihara Shibuya : Tokyu Corporation: Ryosuke Higashiura Fukuoka : Fukuoka Creative Collective Founder:Fujioka Sadam Kumamoto : Kumamoto Brand Promotion section:Masataka Naruo Ishigaki : Ishigaki Island Creative Flag/Ishigakishi Planning Policy Division:Kenya Miyara

9 Date: (First Session)October 26-31, 2016 (Second Session)November 2-7, 2016 ※ No events held on November 1 Time:11:00-21:00 Location:In front of the Meijijingu Gaien Memorial Picture Gallery Number of visitors:106,321 (2015) Hosts:TOKYO DESIGN WEEK Co. Ltd., Design Association NPO Sponsors:Ministry of Economy, Trade and Industry (expected); Tokyo Metropolitan Government (expected) Special Sponsor:ABLE & PARTNERS photo : y_u_t_a_1983

10 photo : y_u_t_a_1983 Comprehensive Creative Festival of ・Design Businesses and Related ・Highly-Discerning Consumers Design, Art, Fashion, and Music Industries・Buyers・Designers ・Design Freaks・Active Users ・Architects・Media・Public Relations ・Early Adapters ・Advertising Agencies・Retail ・Companies and Individuals Creative Fes ・Department Stores ・Students・Families・Children DESIGN ART MUSIC FASHION To To The TOKYO DESIGN WEEK creative festival is an event B C that brings together over 700 exhibitors, from top creators Business Matching Sales Promotion to businesses, young creators and students, transcending the Market Expansion Emotional Marketing Overseas Expansion Corporate Branding genres of design, art, music, and fashion. Test Marketing Recruiting Technology・Research Increase Recognition Announcements On the Spot Sales Exhibitor Visitor

Over 100,000 highly-discerning consumers, sensitive users, and Top Creators・Company ・Design Related Industries・Press other visitors come to TDW from all over the world in search of a more creative lifestyle. From business matching across Creators industries to new discoveries from direct communication with ・Small and medium-sized enterprises ・Businesses Related Industries, Buyers users, encounters and business chances that can't be found anywhere else can be found at TDW. Young Creators・Brand ・Design Freaks・Active Users

Design Related Students・Handmade・Start up ・ General, Students, Children A B2B and B2C international trade fair

Japan /China/Korea/Taiwan/Thailand/Singapore/USA/Italy/England/France etc. revolving around creativity.

11 TDW2016 Main Venue Students Exhibition Architectural Models Ex. Date: 2016.10/26 -11/7 *Closed on 11/1 (Tue) School Exhibition 100 Creators Ex. First Session (wed) (thu) (fri) (sat) (sun) (mon) Super Robot Ex. (6 days) 10/26 27 28 29 30 31 TOKYO AWARDS Second Session (wed) (thu) (fri) (sat) (sun) (mon) Professional Ex. (6 days) 11/2 3 4 5 6 7 Sharaku Inspired Ex. Debut Ex. Interactive Ex. designboom Creative Life Ex.

Super Container Ex. Special Exhibition

※ Please note the layout of the venue is subject to change. TDW2016 Contents

Main A Glimpse into the Creative Life of the Future Main The Infinite Possibilities of Interaction Main Kaleidoscopic Transformations of Cargo Container Contents Contents Contents Super Container Exhibition ❶ Creative Life Exhibition ❷ Interactive12 Exhibition ❸ Special Exhibition in a Top Professional Works Connecting People and Jobs, 100 Creators of the Next Creators' Debut Works TOKYO AWARDS OMOROBO Stand-Alone Tent Under One Roof Creativity and Business Generation Debut Ex School Ex Elementary-, Pavilion Ex Professional Ex Match-Up Ex 100 Creators Ex Middle-, and High- School Students' DW

Design・Art Category Music・Fashion Category Young Designers Discovered Participants of Previous School Study with Professionals, Art and Digital Amusement Park Talk & Discussion TOKYO AWARDS TOKYO AWARDS ABLE & PARTNERS Exhibitions Create with Students teamLab IsLands Socrates Cafe Space Competition OB・OG Ex Workshops

Celebrating the 150th Anniversary A Collection of State-Of-The-Art The Latest Art Works From This Presentations From Winning Challenging Last Year's Famous Architects by Special Akihiro Nishino's Art Cafe of Diplomatic Relations Between Technology at this Popular Exhibition Season's Artists Projects! Shakuraku Exhibition Invitation Japan and Italy Super Robot Ex TDW Art TDW Grand Shakuraku Architectural Atelier Cafe Italy Ex Performance Show Inspired Ex Model Ex

Co-Sponsored by Creema Regional Revitalization Initiative Regional Revitalization Meeting Creative Presentations Low-Tech Robot Contest Large-Scale Performances From Delicious Food From All Over Handmade Market JDW Creative City PechaKucha Night HEBOCON This Season's Bands! the world Conference Music Events Food Court

13 Main Contents ❶ The new creative lifestyle proposed by 100,000 designers, design-related enterprises, and design freaks. Creative Life Exhibition

Target : Companies / Designers Point Genres ・Face-to-face communication with highly-discerning users Housing manufacture, interior design, lighting, product manufacture, Fee : 4㎡ ¥240,000~ (6 days) ・Elevation of design reputation consumer electronics, stationary, household goods, daily necessities, 16㎡ ¥1,360,000~ (12 days) ・Encounters with persons concerned with design beyond one's own field automobiles, motorcycles, fashion, toys, sport, cosmetics, watches, traditional crafts, food, beverages, etc. 14 Design Branding - Brand Image Enhancement -

An exhibition to appeal to 100,000 highly-discerning visitors the attraction of one's brand or product. Enhancing the image of one's brand within a potential market. Tri Terasu: 100㎡ Production : Design Association, Curiosity (Gwenael Nicolas) A bar outfitted with Tri Terasu's "SMART CHANDELIER" LED lighting. Spatial design by Gwenael Nicolas.

Sekisui House : 90㎡ Producing floor plans that provide the perfect sense of space for two adults. A refined interior suited for enjoying all kinds of lifestyles, a way to continue living comfortably for a lifetime. Exhibiting the high-quality space and pleasant daily life of the "OTONA HOUSE."

Autodesk:108㎡ LEXUS:80㎡ Toshiba: 100㎡ TOTO: 40㎡ Production:Design Association, Michael Young, Design:Torafu Architects The Future of Making Things. Introducing a wide Announcing an open call for submissions for teamLab variety of product design examples, including the LEXUS DESIGN AWARD. Including press Conserving water and protecting the environment Presenting the "100%REGZA BAR." Bar designed products developed by small-scale yet high-tech announcements, talk shows by award judges, while simultaneously blending in seamlessly with exclusively by Michael Young. With Toshiba's enterprises using Autodesk Solutions. workshops, etc. the surrounding architectural space. Aiming for new REGZA design model, the FH7000 Series, resonance between design and ecology; furthering surrounding the bar area and projecting video the evolution that leads to tomorrow. footage produced by teamLab.

15 Main Contents ❶ Creative Life Exhibition

Sales Promotion Nestle Japan: 64 ㎡ Special Cafe NESCAFE TDW - Business Negotiation・Product Sales Also Possible - inside the event venue. Including a Dolce Gusto Contest and Businesses can not only conduct business negotiations limited-time, TDW-only special and expand buyer and retail sales channels, but also menu, all under the theme "connecting people with gain new users through communication with highly- design and coffee." discerning visitors of all ages and genders. Product sales to visitors also possible.

Test Marketing - Sampling, Touch & Try - Dai Nippon Printing DNP SUMAI MIRAI Lab:40 ㎡ Production:Kengo Kuma (Architect)

Promote new product releases or sales with Exhibiting "Art Tech," the aluminum exterior sampling or touch&try experiences aimed at TDW's building material that can be designed to appear as wood, stone, or a variety of other finishes. design-minded visitors.

Synergy Trading: 100㎡ Jake Dyson: 20㎡ Wacom:12㎡ The long-awaited Japan release of household carbonated water Introducing the CSYS LED Light Series by Jake Dyson, London Hands-on exhibition for visitors to experience the "Bamboo manufacturing machine brand SodaStream's new model "Source." lighting brand since 2004. Fineline 2," the stylus pen with iPad-detectable pen pressure. Redefining kitchen style with harmonious design by Yves Behar. Drinks provided free of charge during the event.

16 Business Matching - Interchange with Business Representatives -

An opportunity to meet with manufacturers, designers, public relations departments, advertising agencies, buyers, retailers, engineers, media outlets, etc. representing a wide variety of fields, from interior design to household goods, consumer electronics, architecture, IT, and art.

17 The possibilities of interactivity are limitless. A glimpse into the future of creativity.

Main Contents ❷ Japan's First Interactive Exhibition

"Interactive," or the element that provides a way for people experience being connected to design. Unlike previous design exhibitions, all parts of the Interactive Exhibition include an experiential element. Now, with so much emphasis on experiences, it is difficult to convey the value of design through simple objects. By experiencing products and services, visitors can understand their value and business opportunities are born. That is the TDW Interactive Exhibition.

18 From design you can see to design you can experience.

Target:[Companies] [Creative Production・Media Artists] Interactive Art as Marketing・Promotion / New Products with Media Art Presentation / Presentations of Collaborative Work with Companies / the Latest Technology / IoT・Digital Product Presentations / Work of In-House Designers / Artist Self-Presentation of Works Test Marketing of Technology

Genres: Interactive Art / Internet of Things (IoT) / 3D Printing / Projection Mapping / Virtual Reality / Gaming / Kinetic Art / Applications / Robotics / Start-Ups / etc.

Point Fee : 4㎡ ¥240,000~ (6days) ・Scene for announcements of state-of-the-art technology 16㎡ ¥1,360,000~ (12days) ・Project trial and test marketing ・Employee training ・Business matching between creators and enterprises

19 Main Contents ❷ Interactive Exhibition Company

NTT DoCoMo:80㎡ Production:Drawing and Manual Renault Japon : 81㎡ Independent Pavilion Just as in light there exists a myriad of colors, in sound there are a myriad of tones. An installation emphasizing the curved lines of Renault's Lutecia with the theme "Touch! Experience a colorful world made up of the light from your voice and movements. NEW RENAULT DESIGN." When touched, the car and surrounding environment react.

JINS: 40㎡ Adobe Systems :40 ㎡ Toshiba Lighting & Technology: 40㎡ Production:Rhizomatiks Production:WOW Production:teamLab

Digital installation exhibition V.V.V.H., produced by Rhizomatiks An installation utilizing Adobe Creative Cloud, created in Interactive video space utilizing the "MOVING STAR" movable in collaboration with JINS MEME. collaboration with current art school students and the visual design projector, created in collaboration with teamLab. studio WOW. An introduction to the fun of Creative Cloud through experiential entertainment. 20 Creative Production / Media Artist

TWOTONE : 7.5㎡ YKBX × DANCENOTACT × KODA KUMI:Container An installation of mirrors that reflect past selves of visitors simultaneously. The world's first 360° VR (Virtual Reality) MUSIC VIDEO. Using head-mounted displays and stereophonic sound, the viewer is completely immersed in the world of the video.

Drill : 9㎡ Announced at Salone del Mobile in April 2015, the long-awaited Japan arrival of the world's smallest projection mapping "RICE MAPPING." Exhibiting a representation of Japan's four seasons on Pyramid Film Quadra・ Studio Vanima:9㎡ a grain of rice, created in Daisy :18㎡ collaboration with the sun- The world's first! The "Brain Wave Catcher," an arcade crane game that 1. NARIKIRI SHOWDOWN: Destroy cars in a virtual world dried rice brand "San." moves by brain waves! The crane moves forward, backward, left, and right 2. HAKONIWA: Create a world with a face scan based on the numerical value of love/hate/excitement/calm detected by a 3. Exhibition of 3 interactive works that utilize robot arms sensor. Skillfully control your feelings and aim for the prize.

21 Main Contents ❸

Cargo Containers Transformed into Kaleidoscopic Space Installations Super Container Exhibition

Target : Companies Fee : 40ft Container L12,184 × W2,438 × H2,591 mm ¥2,000,000 (12 days)

22 Emotional Marketing - Enhancement of Brand Image - Attract visitors with the kind of brand expression that can only be created at TDW using TDW's original contents. New experiences to build a fresh brand image. Instagram: 40ft Container Photo booth based on kaleidoscopes. Creatively capture and share a world of moments.

TOYO TIRES: 40ft Container 【TIRE+ART】

Transform tires into art! Three top creators use sculpture, video, and music based on tires in this hands- on interactive art space.

Nike Japan:Specially-Manufactured Container Toyo Ink:40ft Container Universal Music: 20ft Container Production:WOW Production :Fantasista Utamaro (Sticker Design) Production:Rhizomatiks This popular exhibition allowed users to participate and create their A participatory event to experience the innovation of the NIKE own stickers at TDW2012. In 2013, the exhibition was a realization An installation of Rhizomatiks Perfume material. The group is TECH PACK sold in the fall of 2013. Develop original graphics of TDW's theme, Creative Fes, with visitors producing and creating famous for producing Perfume's global site, the interaction design using Kinect technology and take a photo snap. a "Love Container." of Perfume's music videos, etc.

23 Main Contents ❸ Super Container Exhibition

Promotion - Space Installation - Artist Collaboration A space installation utilizing brand concepts and products. Exhibitions, etc. created in collaboration with artists.

LOHACO IKEA・JAPAN: CHINTAI×Sebastian Masuda 24°STUDIO by ASKUL: 40ft Container 40ft Container

Honda Motor : 40ft Container

YOY PPP

3M JAPAN: 40ft Container PUMA JAPAN: 40ft Container RAD LOUDA & Masakazu Shirane + Saya Miyazaki W_RKSH_P 24 TDW Overseas Exhibition

Presenting TOKYO DESIGN WEEK in countries all over the globe. Broadcasting Japanese cutting-edge creativity to the world!

MILANO(2016/2015/2014/2007/2005) N Y (2016/2015) LONDON (2016/2014) 2016/4/12-17 Venue: Triennale Museum 2016/5/14-17 Venue:ICFF 2016/9/22-25 Venue:TENT LONDON

Photo by Dan Kamminga Photo by aturkus Photo by markhillary

25 Space&Price

Container Exhibition freely furnish space ex) 4㎡ ex) 8㎡

40ft Container (Full Session 12 days) Space Shell scheme booth ※ Outside 16㎡ ~(Full Session:12 days) 4㎡、8㎡(Half Session:6 days) Companies Companies Companies Creators

26 Price

attribute Details(Space × Cost per ㎡ ) Half Session(6 days) Full Session(12 days) Exhibiting type

4㎡ (2 × 2m @ ¥60,000) ¥240,000 ¥480,000 ブース Creators クリエイター 8㎡ (2 × 4m @¥60,000) ¥480,000 ¥960,000 ブース Booth クリエイター 4㎡ (2 × 2m @¥70,000) ¥280,000 ¥560,000 ブース

企業 8㎡ (2 × 4m @¥70,000) ¥560,000 ¥1,120,000 ブース

企業 16㎡(4 × 4m @¥85,000) - ¥1,360,000 スペース Creative Life Ex. Companies企業 24㎡(4 × 6m @¥85,000) - ¥2,040,000 スペース Interactive Ex. 企業 36㎡(6 × 6m @¥85,000) - ¥3,060,000 スペース Space 企業 48㎡(8 × 6m @¥85,000) - ¥4,080,000 スペース

企業 64㎡(8 × 8m @¥85,000) - ¥5,440,000 スペース

企業 100㎡(10 × 10m @¥85,000) - ¥8,500,000 スペース

Super Container Ex. Companies 40FT (@¥200,000) - ¥2,000,000 Container 100 Creators Ex. Companies 0.9 × 0.9m ¥70,000 - 展示台

Debut Ex. Creators 0.9 × 0.9m ¥50,000 - 展示台 Exhibition Stand OB/OG Ex. Students・Creators 0.9 × 0.9m ¥70,000 - 展示台

Archtectural Models Ex. School Ex. OB/OG 0.9 × 1.8m - ¥100,000 展示台

Pro Ex. Creators 1.8m × 1.8m - ¥150,000 Booth

Match Up Ex. Creators 2㎡ (1m × 2m) 3 days(¥90,000) -

Hackathon Creators - - - Space

Pavillion Ex. Companies 81㎡(9 × 9m)103㎡(12m π)@¥80,000 ¥6,480,000・¥8,240,000 Booth

Exhibition in NY / LONDON 2 ~ 18㎡(@10 万円) ¥200,000 ~ ¥1,800,000

*Tax not included.

TDW Sponsorship

Advertisement in the official tabloid (120,000 copies published) Fourth cover: ¥2,000,000 / 1P : ¥1,500,000 Official Cafe, Bar: ¥10,000,000 (space and design cost Included) / Space: 100m2 / Design: DA recommended creator ※ construction costs not included

Official supplier sponsorship fee : ¥1,000,000 ~ ※ it is possible to collaborate with TDW on official goods such as cars, water, drinks, etc.

Flyer distribution・sampling--inclusion in the TDW official bag: ¥500,000 (10,000 copies) / Flat type : ¥300,000 (10,000 copies) ※ inclusion of flyers or novelty items in the official free bag handed to visitors at the main entrance of TDW

Sponsorship can also be customized in accordance with requirements or requests.

27 28 Number of Number of Exhibitions Visitors Media Posted Record (as of 2016/1/12)

(2015) (2015) TV total 9 programs, ジャパンタイムズ < ジャパンタイムズ > サイクルスタイル(2015/10/28) マイナビニュース(2015/11/20) 947 106,321 15 times broadcasted フィガ ロジャポン マイナビ(2015/10/23) ORIGINALMIND MAGAZINE(2015/11/23) < 株式会社 CCCメディアハウス> engadget(2015/11/4) 新宿ヒロクニック(2015/11/20) 「ハッキリ5」関西ローカル < 朝日放送 > 美術屋・百兵衛 < 株式会社 麗人社 > ギズモード・ジャパン(2015/10/23・24・26) SENSORS(2015/11/21) (2015/10/16) bea's up(ビーズアップ)/ サイクルスタイル(2015/11/4) 国 際 デザイン・ビューティカレッジだより Creative Life Ex :127 「ZIP!」BOOMERS < 日本テレビ> Age ス タ ン ダ ード マ ガ ジ ン 刊 FASHION PRESS(2015/10/23) (2015/11/2) (2015/10/26) < 有限会社 T.V. エディターズ > 通販新聞(2015/11/5) SIPO(2015/11/10) 「Oha!4」NEWS LIVE < 日本テレビ> Interactive Ex :11 スマート < 宝島社 > 産経ニュース (2015/10/19) SIPO(2015/11/12) 10 s:9% (2015/10/26) 日本経済新聞 < 日本経済新聞社 > J-CAST ニュース(2015/11/2) THE KOREA HERALD(2015/12/2) 「NEWSLINE」< NHK WORLD> Container : 7 おとなスタイル < 株式会社 講談社 > スポーツ報知(2015/11/2) KOREA JOONGANG DAIRY(2015/12/3) (2015/10/28) 日経産業新聞(東京) <日本経済新聞社 > シブヤ経済新聞(2015/11/1) Foyer(2015/12/2) 「ワールドビジネスサテライト」トレンドたまご Professional : 54 山陰中央日報(松江) <山陰中央新報社> インテリアビジネスニュース(2015/10/24) designboom(2015/12/9) 20 s:31% < テレビ東京 >(2015/11/2) 読売新聞(東京) <読売新聞社 > Fashionsnap.com(2015/1/14) Fast Company(2015/12/1) 「スッキリ!!」真麻の朝 ART あさ芸 スポーツ報知(東京) <報知新聞社 > Sankei Biz(2015/11/3) 공무원뉴스 .(2015/11/28) Young Creator's Ex: 34 < 日本テレビ>(2015/11/2) 建築通信新聞 < 建通新聞社 > Entame Plex(2015/10/26) Artribune (2015/12/7) 「SENSORS」 <日本テレビ>(201511/15) 日刊建設工業新聞 < 日刊建設工業新聞社 > ギズモード・ジャパン(2015/10/26) 신문고 .(2015/12/5) School Ex : 231 「 めざましテレビ 」 < フジテレビ > 科学新聞 < 株式会社科学新聞社 > 全国賃貸住宅新聞(2015/11/4) ACROFAN(2015/12/2) 「TOKYO DESIGN WEEK.tv 茂木健一郎の発 産経新聞(東京) <産経新聞社 > Dime(2015/11/15) 뉴스충청인(2015/12/11) 想の種 IMAGINE」 Japan Design Showcase: 5 30 s:32% 産経新聞(大阪) <産経新聞社 > Partner(2015/10/31・11/1・2) AdverTimes(2015/12/15) (2015/11/9・16・23・30・12/7・14・21) 朝日新聞(青森) <朝日新聞社 > 東京電機大学(2015/11/6) タウンニュース(2015/12/9) Architectural Model Ex :18 フジサンケイビジネスアイ(大阪) SABON(2015/10/30) Radio Total 4 programs < 株式会社日本工業新聞社 > エアブログ(不明) ■ SHIBUYA Halloween related Ukiyoe Ex : 7 40 s:15% フジサンケイビジネスアイ(東京) Sofvi tokyo(2015/11/10) Happy Hour! 日本経済新聞(2015/10/26) < 株式会社日本工業新聞社 > Numero Tokyo(2015/10/22) BOTANICA Grow&Glow J-CAST ニュース(2015/11/2) 週刊住宅 < 週刊住宅新聞社 > ソフトバンク(2015/10/22) 100 Creators' Ex : 96 50s:10% BEAT PLANET スポーツ報知(2015/11/2) 陶業時報 < 株式会社陶業時報社 > TECHMAC(2015/10/23) J-POP SATURDAY シブヤ経済新聞(2015/11/1) 航空情報 < 酣燈社 > asoview(2015/10/19) Match Up Ex : 34 over 60s:2% まんたんウェブ(2015/10/14) MilK< 株式会社アマナ > SXSW(2015/10/15) Paper Medium Total 60 posted RBB TODAY(2015/10/14) Cycle Press JAPAN Resemom(2015/10/1) dot.(2015/11/1) Handmade Market : 140 ELLE DECO 2015 年 10 月号 < ハースト婦人画報社 > < 株式会社インタープレス> 3M(2015/10/14) ログミー(2015/10/14) ELLE DÉCOR DESIGN WALK Forbes JAPAN KYOHIME(2015/8/6) COLORS(2015/10/14・11/1・9) Super Robot & Interactive: 30 < ハースト婦人画報社 > < 株式会社アトミックスメディア> HAKUTO(2015/10/16) Male to female ratio GOOD LUCK TRIP TOKYO LOGO スポニチアネックス(2015/11/18) Creema(不明) 日刊大衆(2015/11/6) teamLab IsLands:1 <( 株 ) インテリジェントターミナル総合研究所 > Gift Premium まんたんウェブ(2015/10/14) 東京ガイド( 東京都・東京観光財団発行 ) 新建築 < 新建築社 > NEWS ポストセブン(2015/11/5) RBB TODAY(2015/10/14) dot.(2015/11/1) <( 株 ) インテリジェントターミナル総合研究所 > 漂亮家居 < 設計家 > dot.(2015/11/1) Nishino's Atelier Cafe:1 日本経済新聞社 < 日本経済新聞社 > 新建築住宅特集 2016 年 1 月号 < 新建築社 > マイナビニュース(2015/11/16) ねとらぼ(2015/10/29) サカモトブログ(2015/10/22) Male : 44% Female : 56% 装苑 < 文化出版局 > 商店建築 < 商店建築社 > リクナビ進学(2015/10/29) Pingpong Racket Art: 40 デザインノート < 誠文堂新光社 > STORY< 光文社 > 渋谷新聞(2015/11/3) Stereo Sound ONLINE(2015/10/29) スポニチアネックス(2015/11/2) Casa BRUTUS AXIS< アクシス> MONOist(2015/10/27・29) デ イリー ・ カ ー サ ブ ル ータス ELLE DECO 2016 年 1 月号 < ハースト婦人画報社 > 未来は変えられる<ブログ>(2015/9/15) Grand Performance Show :5 ファミ通.com(2015/10/14) 未来は変えられる<ブログ>(2015/11/3) ログミー(2015/10/14) 美術屋・百兵衛 < 株式会社 麗人社 > Owarai Favclip(2015/10/14) Web Medium 161 posted KIKKA WORKS(2015/10/23) Creator's Openhouse: 7 ELLEgirl <( 株 ) ハースト婦人画報社 > Logmi(2015/10/14) SHIFT(2015/10/24) o-cube Spotlight(2015/10/31) ■ TDW 関連 武蔵野美術大学(2015/10/23) Shop Ex : 40 <リビングデザインセンターOZONE> みんなの経済新聞ネットワーク(2015/11/1) QUOTATION MAGAZINE.JP(2015/11/12) ワールドビジネスサテライト(2015/11/2) mina < 主婦の友社 > オリコンスタイル(2015/10/14) Type of occupation T-SITE(2015/8/24・9/13・10/18・23・ 女子部 JAPAN(2015/10/30) Socrates Cafe: 31 ブレーン < 宣伝会議 > sivch.TV(2015/10/14) 24・26・27・28・30・11/1) g2g(2015/10/25) 月 刊 ギャラリー MediArt(2015/10/15) Employee President Style(2015/10/20) 家入龍太(ブログ)(2015/10/30) < 株式会社ギャラリーステーション> Fashionsnap(2015/10/14) Music Event:28 migle(不明) 東京 FASHION DIARIES(2015/11/10) 44% Design MEN'S NONNO < 集英社 > temita(不明) Here Now(2015/10/9) SENSORS(2015/11/18) related an an < 株式会社マガジンハウス> #let me(2015/10/30) Exhibit from Oversea 21 : Fliper(2015/9/14) 京都精華大(2015/11/11・13・16・17・ メト ロ ポ リ ス GIRLY(2015/10/25) 25% TABROOM(2015/10/21) 18) <ジャパンパートナーシップ株式会社 > シブヤ新聞 (2015/10/13) CINRA net(2015/9/21) 日本大学生産工学部(2015/11/17) Taiwan(10)、Korea(3)、 Student - < よしもとクリエイティブ・エージェンシー> SFGATE< アメリカ>(2015/11/1) JDN(2015/10/25) ギズモード(2015/10/26) レッツエンジョイ東京(トレンドランキング) Fashionsnap.com(2015/11/23) 22% いこーよ(2015/10/6) 上路ナオ子 * 日々のスケッチ<ブログ> Thailand(2)、Hong Kong(1)、 < 株式会社 ぐるなび > General timeout Tokyo(不明) (2015/10/28) 美術の窓 < 生活の友社 > SNS Distribution(Instagram) 18% Kenchiku(不明) Jewery Smith(2015/10/25) Mexico(1)、USA(1)、 東京ウォーカー(角川マガジンズ) マナトピ(2015/9/8) imagala(不明) < 株式会社エンターバンク> TDW 関連 instagram 投稿数 日本経済新聞(2015/10/26) News Lounge(2015/10/30) MEN'S FUDGE(メンズファッジ) 約 11,427 件 Australia(1)、Philippine(1)、 八重山毎日新聞(2015/10/31) 三立新聞網 < 台湾 >(2015/10/26) < 株式会社 Minimal> #tdw2015(6,418 件)、#東京デザイナーズ MYLOHAS(2015/11/15) Apple daily< 台湾 >(2015/10/23) Trendesign ウィーク(1,138 件)、#tokyodesignweek2015 Indonesia(1) ギズモード・ジャパン(2015/10/24) VSMEDIA(2015/10/14) (1,149 件)、#東京デザインウィーク(1,043 サイクルスタイル(2015/10/30) UOMO < 集英社 > VIMEO< 動画 >(2015/11/1) 件)、#emptyTDW(497 件)、#gettyTDW 日刊アメーバニュース(2015/10/30) NIT Design project Blog(2015/11/20) (1067 件)、渋谷ゴースト・バスターズ(115 件)

29 - IMAGINE - Every Monday 11:00PM ~ 11:54PM As a video tie-up planning content of brand appeal, we expand Production and Copyright TOKYO DESIGN WEEK / DESIGN ASSOCIATION npo / the beneficial communication, targeting fine BS viewers and high sensitivity consumers of TOKYO DESIGN WEEK. TOKYO DESIGN WEEK.tv, the long-running creative TV program planned, The brand is originated by a variety of philosophy, identity, backbone, drama, and history. We produced, and managed by TOKYO DESIGN WEEK, has surpassed 10 years introduce the story of the brand by showing its background and history. It will be constituted thanks to your support. of interviews by a manager , designer, director, PR, and a combination of photos, video footage, merchandise and work environment. Hosted by brain scientist Ken Mogi and fashion model Saya Ichikawa. In the "IMAGINE" segment, every week managers, creators, editors, musicians, actors, producers, politicians, etc. are invited to the program to try to uncover hints to creative conceptualization. Creators discuss things that have been on their mind recently in "Creator's Monologue"; world art and design news topics are introduced in "DESIGN NEWS FLASH"; brand history, philosophy, and strategy are discussed in "THE BRAND"; and much more.

Program MC: Program MC: Tie-Up Fee Ken Mogi Saya Ichikawa Brain Scientist Fashion Model 7~10 minutes feature / 1 time Recording・Equipment・Editing・MA・Broadcasting included ¥2,800,000

Brain scientist. Born on Fashion Model. After being accepted ❶ Available for secondary use (YouTube LINK and internal documents) ※ separate consultation October 20, 1962 in Tokyo, by New York's Columbia University, Japan. PhD in physics Ichikawa took a temporary leave of for commercial use (DVD distribution, in-store use, etc.) and BA in science and absence to pursue modelling, graduating law from Tokyo University, in 2010 from Waseda University's ❷ Navigator included (journalist, etc.) ※ separate casting in the case of models, actresses, and postdoctoral research at Department of Political Science and TV personalities Cambridge. Specializes in Economics. In July of 2013, Ichikawa neuroscience and cognitive left her role as exclusive model for the ❸ Please consult regarding local or overseas locations. science. In addition to his research on "qualia" and the magazines ViVi and 25ans in order to pursue her current work for a relationship between the mind and the brain, Mogi also wide variety of fashion magazines, primarily appearing in sweet, MORE, works with literary and art criticism. In 2005, his book BAILA, and MAQUIA. With her distinguished proportions and French "Brain and Imagination" won the Hideo Kobayashi Award, doll-like beauty, Ichikawa's fans include not just women but also men, to and in 2009 his book "Now, from Here to Everywhere Else" the extent that she appears on the covers of men's magazines. She is won the Kuwabara Takeo Academic Award. also known as an unrivaled railway fan.

THE BRAND DESIGN NEWS FLASH

30 Design Consulting / Produce A project produced by TOKYO DESIGN WEEK/DESIGN ASSOCIATION. Utilizing a wealth of experience and knowledge gained from actualizing projects with a variety of creators, we are offering our assistance in project planning. Our expertise also includes the smooth management of coordination with creators, budgets, and schedules. 【Genres】Events, advertising, promotion planning, competitions, workshops, CI, communication design, product development, window displays, decorative design, WEB, video production, package design, character design, architecture, exhibition space design, joint industry-university projects, etc.

Contact info for inquiries: E-mail: [email protected] TEL: 03-3479-1435

31 TOKYO DESIGN WEEK 2016 Exhibitor Information Session

How to Attend an Information Session Make a reservation for the information session by phone or through the entry form on the TDW website.

Online Session Session at TDW Office If it is difficult to come to our office, please make a reservation for a video chat information Creative Life Exhibition・Interactive Exhibition・Super Container Exhibition session. With a computer and Skype, Google+ Hangouts, or another free service provider, Tuesday 14:00 ~ / Friday 17:00 ~ please feel free to consult with us at any time, regardless of location or time zone. Tuesday 17:00 ~ / Friday 14:00 ~ What is Skype? What are Google+ Hangouts? Skype is the most widely-used Google's free video call At our head office (Minami-Aoyama, Minato-ku, Tokyo) you can view a variety of reference free video call software. It is a service. Google+ Hangouts standard feature of Windows 8 and can be used immediately articles, including past event pictures, photos, and other distribution materials. For those later. Simply search for "Skype" after creating a Google+ who are thinking of becoming an exhibitor, by all means please visit at least once. online, download the application, account. and register an ID to use.

We are now accepting applications for exhibitors via entry form. In addition, please feel free to contact us with questions or concerns even after the information session.

Flow for Exhibitors

Information session Exhibitor entry Concept sheet submission Examination Exhibitor contract Payment of exhibitor fee (Optional) ( by the end of September at the latest)

※入金を確認次第、出展位置等のご案内をさせていただきます。 Schedule

January 2016 Open for entry Exhibitor information sessions July 30, 2016 Deadline for first entries End of August, 2016 Final entry deadline October 26, 2016 TDW2016

[Official Website] http://tokyodesignweek.jp [Contact] [email protected] Contact TOKYO DESIGN WEEK Ltd., Ink 1-17-11 Minami Aoyama, Minatoku, Tokyo, 107-0062 Japan TEL.03-3479-1435 FAX.03-3479-1371

32 TDW official photo by(Instagram ID): iro_dori / tak_tag / hayamihannah / fourdirection / kononekome / wagnus / 446i / s_i_r_i_u_s_ / yamato1226 / maryn1114 / _hikari_____ / dopamyu / ootsubasaoo / moron_non / sherry_1113 / terajiro / shione