GRASSFISH SUCCESS STORY Find your way around the airport, hassle-free.

The challenge

Hamburg Airport is located 8,5 kilometers from the city With 116 check-in counters, 65 airlines and 98 shops centre of Hamburg, the second-largest city in . and restaurants as well as 20 service offerings at With an average of 16 million passengers processed Hamburg Airport, finding your way around the airport yearly, it is the fifth-busiest airport in the country. can be a difficult and often frustrating task.

A comprehensive digital wayfinding solution

To alleviate the hassle of finding your way from A to B, Our approach is the implementation of an innovative four interactive touchscreen information kiosks were digital wayfinding solution offering a stress-free way to installed in terminals 1 and 2 as well as behind the look up directions to gates, shops and dining options at security checkpoint of Hamburg Airport. Hamburg Airport as well as general travel information via its user-friendly interface. With digital wayfinding, maps are always up-to-date.

In the pilot phase of the project, four of 30 planned interactive touchscreen information kiosks were installed in terminals 1 and 2 as well as behind the security checkpoint of Hamburg Airport.

The enhanced interactive digital way- finding system helps passengers navigate the terminals and explore all the airport has to offer, while enhancing their overall in-terminal experience.

Watch our Success Story video Grassfish Marketing Technologies HAMBURG AIRPORT SUCCESS STORY

By means of zoomable 2D map technology, finding gates ENHANCED, INTERACTIVE DIGITAL WAYFINDING AN and other points of interest (such as airline lounges, rental INTEGRAL PART OF THE IN-TERMINAL EXPERIENCE OF car stations, ATMs, restrooms, etc.) becomes an easy task. THE FUTURE.

HOW IT WORKS Additional innovative features are in the works for version 2. The ability to scan your boarding pass for easy The solution is a perfect combination of a wayfinding directions as well as the option to print off the directions function with digital signage and the ability to promote to the desired POI is another exciting feature which will products. By offering an enhanced and innovative way be implemented. Implementing individual features in line to engage with the passenger, the experience and with customer requirements is simple and requires little service is improved, while most importantly, individual programming effort. store sales are increased as well. INNOVATING AROUND THE PASSENGER All information is supplied by one central point, the website of the Hamburg Airport. Flight information is The one-of-a-kind digital wayfinding system is an provided by a flight database and is updated in real-time, innovative integration of digital signage, wayfinding ensuring that passengers are always up-to-date and technology and promotion. This ability to incorporate the never miss their flight. All content is prepared by CMS promotional aspect into the wayfinding experience is due systems, making it very easy to manage. to its combinative capability, allowing the customisation and personalisation of the passenger experience. The wayfinding technology is powered by the easyGuide map engine which is provided by our partner 3d-berlin. A unique feature of this innovative one-of-a-kind technology Want to grab a bite to is its mobile option functionality via QR codes. Simply eat before you take off? select your flight, scan the QR code with your mobile phone and you are provided with convenient on-the-go Simply enter your flight directions. This functionality adds a whole new dimension to the average wayfinding experience. details and see the dining options close to your gate.

Benefits Partners

THE DIGITAL WAYFINDING SYSTEM ALLOWS 3d-berlin, an IT high-tech company specialising in YOU TO: Indoor navigation and wayfinding systems. With their solutions, visitors of large buildings are able • Increase brand visibility and reinforcement to find their destinations more quickly and more • Easily convey clear and effectivedirections easily. • Increase productivity and efficiency eKiosk is a full-service provider in high-quality • Reduce cost of maintenance digital signage technology and offers software • Enhance the quality of the passenger development in addition to hardware production. experience eKiosk produced customised terminals and col- laborated with Grassfish from the planning and conception of the system, through its realisation and all the way to the operation and servicing.

www.grassfish.com Grassfish Marketing Technologies GmbH Grassfish Marketing Technologies Ltd Heiligenstaedter Strasse 31/1/601 83 Baker Street, @grassfish_com 1190 , Austria W1U 6AG, United Kingdom [email protected] Tel: +43 1 522 02 70 Tel: +44 (0) 20 3870 1608