# The Krystal Gazer

The Official Publication of the Employees of The Krystal Company

Vol. XVII, No. 6 CHATTANOOGA, TENNESSEE June, 1976 Minoughan Brunswick Manager; Warner Robins Area Created

Patrick Minoughan has been pro­ moted to area manager for The •> '>!/ *. Krystal Co. in Brunswick, Ga., suc­ ',Phil Niekro Warner Robins was previously a Krystal Again Sponsor . . . part of the Macon, Ga., Krystal area.

Braves Banner Mr. Minoughan, store manager at Orlando No. 3 prior to his pro­ <:•"' motion, is a native of Evergreen Day Scheduled Park, 111. Prior to joining Krystal he was manager of customer ser­ vice for Air Florida, Inc., in Orlan­

For July 24 do. • . ... »:. (Continued on Page 9) PATRICK MINOUGHAN It's "take me out to the ball game" time again.

And the Krystal Company will David Gooch do exactly that by supplying tick­ ets for any Krystal associates who want to see the Atlanta Braves Now Vicksburg Play Cincinnati on Braves Banner Day, July 24. Area Manager Braves Banner Day, which is be- David L. Gooch has been promo­ jOS sponsored again this year by ted to area manager at Vicksburg. Krystal, is a gala occasion high- He has been store manager at Jhted by the judging of banners Nashville No. 6. °* all kinds which are brought to Mr. Gooch is a native of St. the game. Louis, Mo., and served in the Army from 1960 to 1962. He is a member Th of the Baptist Church. e theme of the banners this e a ar is the "History of the Braves," He has been with the Krystal for 16 years. f" substantial cash awards are of- *A $500 for the best overall, Mr. Gooch and his wife, the for­ f°r the best theme, $400 for mer Bessie Hill, have one son, David. They reside at 4211 Gallatin (Continued on Page 3) DAVID L. GOOCH Road, Nashville. Page 2 THE KRYSTAL GAZER • ••• • ••• • ••• • ••• • ••• The • ••• • ••• President's • ••• Krystal • ••• • ••• • ••• Gazer Message Vol XVII, No. 6 June, 1976 The summer vacation season, the Krystal Company's The Krystal Gazer is produced biggest season of the year, is now here, and it presents a very monthly by The Krystal Company special kind of challenge to each of us as we set out to break last Training Department for all em­ year's record-setting performance. ployees of The Company. Please address all correspondence to R. E. This challenge lies in the fact that during this season, all Roberts, The Krystal Gazer, care our Krystals will be serving customers who have come south on of the Krystal Company General their vacations, many from areas where there aren't any Offices, 701 Cherry Street, Chat­ Krystal restaurants. tanooga, Tennessee 37402. R. E. Roberts Director A lot of these vacationing families may never have eaten at a Krystal Restaurant before, and so the experience they have of Training in your store may be the basis for forming their entire impres­ Tom Williams Editor sion of Krystal. If they've received a good impression at a Krystal along In This Issue . . . the way, a family heading toward Florida may decide that they'll eat every day at a Krystal in the city where they're • Athens feature, page 4 spending their vacation. So it's especially important that we take the lead in making visitors from northern states feel • Cartersville feature, page 5 welcome in our part of the country, and particularly in our • Tuscaloosa feature, page 6 Krystal Restaurants. Besides this, Krystals everywhere will be having more • Greenville, S.C., feature, page 8 business from youngsters who are out of school. These are the • Management trainees, page 11 customers who, if they like us now, will continue to be loyal to Krystal for many years to come. When we make eating at the • Top 10 Krystals, page 10 Krystal a good experience for them, we'll be making friends who will be with us for a long time. • Krystal of the Month, page 12 This summer vacation season can be our biggest ever. Let's • Augusta No. 4 grand opening, go all out in our effort to break last year's records. page 16 —GORDON L. DAVENPORT

ARCH WARREN • Vice President — Operations Increasing The Check Average Important Opportunity To Raise Level Of Sales

During the month of April, Kry­ have been $2,000,000 greater in 1. Suggesting an item which had stal associates served 5,064,547 April. not been ordered, such as des­ customers, or 168,818 persons per This illustrates the important sert, fries, or cheese. day. The customer transaction av­ role you, as our main representa­ 2. Or by moving a customer uP erage was $1.42. tive to the customer, can play in to a larger size of fries or However, the top ten stores in increasing sales. Coke. . the company averaged $1.85 for As Marketing continues its ag­ We encourage you to be aware o\ customer transaction, or 43^ more gressive programs to bring custom­ the tremendous influence you hav than the average store. Had all ers into our stores, we should be over the sales in your unit. customer transactions reached the acutely aware of the opportunity Let's make the most of even level of the top ten, our sales would we have to upgrade the check by customer opportunity. THE KRYSTAL GAZER Page 3

«T.pfs Go To The Ball Game . . ." Braves Banner Day July 24; Krystal Again Sponsor

(Above) Scene from last year's Banner Day

(Continued from Page 1) There's an extra $75 if a winning Krystal associates interested in the best with costumes and $400 banner has a polka-dot "K" from a attending the game should ask area rorjhe^most original. Krystal product. managers for tickets. 'One-Store' Areas Of Athens, Cartersville, Greenville, S. C, And Tuscaloosa Featured

In Athens and Cartersville, Ga., areas, and on the following pages versities. Renville, S.C., and Tuscaloosa, will introduce many of them pic- ZT" £°ing to the Krystal" means torially. Area manager at Athens is Ray­ exactly that, "The" Krystal. mond Scarboro. The Krystal in that re S nly ne in each of these We'll also introduce associates city is located at 396 Baxter St. citie ° ° throughout the Krystal chain to Lee Hall is area manager in Car­ utf ?r Qis reason> it's a real trib- tersville, whose Krystal is located P„J° the associates in the Athens, at 111 North Highway 41. 6rSVille loo« areas ' Greenville and Tusca- Area manager in Greenville is staf *at they've made Kry- See Pages 4 Through 8 Ulysses Jones. The Krystal in that their-aS mucn a household word in city is located at 1156 North Pleas- area resPective areas as it is in antburg Dr. Kiw ,where larger numbers of xvrystals are located. In Tuscaloosa, the area manager these four interesting and histori­ S month T is Leslie Wallace. That city's Kry­ asIp- + ' he Gazer salutes cal southern cities, two of which stal is at 1401 University Boule­ Elates in these four one-store are the homes of large state uni­ vard. Page 4 THE KRYSTAL GAZER Athens Boasts Oldest Chartered State University

ATHENS, Ga.—This North Georgia center of culture had its beginnings in 1800 as a tiny settle­ ment where the old Cherokee Indian trader trail crossed the Oconee River. Fifteen years earlier, the Georgia Legislature had chartered a state university, and in July of 1801 a committee selected a high hill near the river and named it Athens, after the city in Greece long famous for classical learning. The town and the university grew together, and attracted many prominent and wealthy families whose fine homes today are focal points of historic Mary Duncan at cash register. In background are interest, Costella Childress working the grill, and Juanita After the interruption of the Civil War, Athens Hunter. resumed its growth, still keeping its Greek Revival architecture and the atmosphere of the Old South. The University of Georgia, the oldest chartered state university in the United States, has grown from the 30 students who first gathered in a log cabin in 0* what was then Indian country, to more than 20,000 students enrolled in 13 schools and colleges on a 4,000 acre campus. And today, Athens itself has grown into a center of commerce, industry and research as well as educa­ tion. Krystal is proud to be a part of this impressive city. Hazel Roach fills an order.

ATHENS MANAGEMENT TEAM—From left, Dennis Hansard, second shift manager; Alan LaVelle, as­ sistant manager; Tom Culp, third shift manager; Raymond Scarboro, area manager; Mary Duncan, fltS shift manager, and Juanita Hunter, relief first shift manager. THE KRYSTAL GAZER Page 5 transportation ^^SSBIBiffiW^ • fcey To Growth ,i Of Cartersville

CARTERSVILLE, Ga,—Bartow I i County, in which Cartersville is lo­ cated, is the center of trade and transportation for its area today, just as it was when it was "New Echota," capital of the Cherokee Bobby White, store manager; Mrs. Martha Lewis, assistant store man­ Indian nation. ager, and Sara Kirkland, shift manager, receive service awards from The reason is transportation, or, Area Manager Lee Hall. •HHP " more specifically, the county's lo­ cation on major trade routes that will have been completed through have developed over the years. Bartow County. M The Cartersville area is a mining In earliest times, a spot just and farming center. A wider vari­ south of Cartersville was the hub ety of minerals available in com­ of Indian foot trails and the Eto­ mercial quanties is found in Bar­ agtrHmlln wah River the only "highway." tow County than in any other like- sized area in the nation. The earliest railroad engineers traced a route out of Chattanooga And farming is a major busi­ ness, with cotton, soybeans and south through mountain passes to corn being the main cultivated Dalton, Resaca and Kingston and crops. Beef cattle, dairies, broilers along the high ground north of the and commercial vegetables help river and into the widening valley balance the more than 125,000 where Cartersville was to grow as acres devoted to agribusiness. Wanda Gibbs and Martha Harris •$••••- ..; a rail junction. The area is a center of recreation During the Civil War, the county as well. Allatoona Dam impounds M was the strategic military ap­ a 12,000 acre lake which receives proach to Atlanta and beyond. some six million visitors annually Later it became the strategic com­ And a famous historical attrac­ mercial route to the north and tion is the Etowah Indian Mounds, northwest on the one hand and to the ancient ceremonial and burial f londa and the Atlantic Ocean on grounds located in the area. the other. The Gazer salutes the historic By 1978, the last unfinished link and progressive Krystal city of ot Interstate 75 through Georgia Cartersville. Karen Windiate

li^ton* ^borah Martin prepares Sara Kirkland takes an Sybil Cornette serves a rystal hamburgers. Sue Shaheen order. customer. Page 6 THE KRYSTAL GAZER Tuscaloosa I Once Alabama State Capital

TUSCALOOSA, Ala.—The gen- eral area where this university city is located was first visited by Span- ish explorer Hernando DeSoto in 1540, and DeSoto's men fought a bloody battle not far away, killing 7,000 Indians.

Among those killed by the Span­ TUSCALOOSA MANAGEMENT TEAM—From left, Leslie Wallace, ish was the giant Chief Tuskalusa, area manager; Willie Ryan, second shift relief manager; Brett Angus, for whom the city was named. third shift manager; Maggie Mason, first shift manager, and Warren Clemons, assistant manager. The first white explorers to reach the immediate vicinity of Tuscaloosa came nearly 300 years later, in 1810, with the first set- | tiers arriving in 1816 from South Carolina,

By 1819, Tuscaloosa was an in- | corporated town, and it grew rap- . idly, becoming the state's capital I city in 1826. Twenty years later, however, the capital was moved to Montgomery.

Cleveland Daniels Vickie Thionnet, hostess (Continued on Page 7)

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From left, Sandra Watkins, Cathy Goodwin, Wilda Green, Willie Ryans, Amanda Green, Brenda Reed, Arlei»e Ray, Karen Calhoun. THE KRYSTAL GAZER Page 7

From left, Erich Olson, Lona Simmons, Jo Anne Underwood, Billy Adams, David Bobo.

KAREN CALHOUN

Now A Center Of Education

And Industry Maggie Mason, Veronica Pope, Azzie Duncan, Cleveland Daniels, Sandra Ivory. (Continued from Page 6)

The University of Alabama was established in Tuscaloosa in 1831 and today has an enrollment of about 15,000. Tuscaloosa is an in­ dustrial city as well as a center of M education, and some 83 manufac­ turers, processors, distributors and service firms are located here.

Tuscaloosa's location on the Wilda Green, Brett Angus, Thomas Hammond, Amanda Green, Louise Koon, Warren Clemons. Black Warrior River makes it an 1Jnportant port city. The Black mWSSMwmkr^-&mn\ Warrior-Tombigbee waterway is used by heavy barges to move m°re than 14 million tons of freight Amanda Green, annually between Birmingham and Brenda Reed, HL Mobile via Tuscaloosa. Cathy Goodwin. IP Krystal is well established in .his progressive Alabama city, and lts confidence is reflected by the P ans for a second Krystal to open soon in Tuscaloosa. Page 8 THE KRYSTAL GAZER

Greenville Fastest Growing City In South Carolina, 'Textile Center Of World9 Area Manager Ulysses Jones

GREENVILLE, S.C.—Now the fastest-growing city in South Caro­ lina, Greenville has a rich history dating back to 1766, when King George II of England gave Captain Richard Pearis a tract of ten square miles.

Some 20 years later a county was created at this location by the General Assembly, and in 1797 a county seat was laid out and called Pleasantburg.

The city's name was changed to Greenville in 1831. By 1869 it had Joan Wilkes a population of 2,000.

Growth in the last century has been impressive. Today, Greenville is one of the leading manufacturing centers of the Southeast. It's recog­ nized as the "Textile Center of the World," but its expanding manufac­ turing economy has diversified to include many other types of indus­ tries.

Greenville has also become headquarters for non-manufacturing businesses ranging from insurance and computer service firms to mod­ ern distribution centers serving the Southeast.

The Greenville area is a center of education. Furman University is located there, as well as Bob Jones University. And Clemson University is just 31 miles to the southwest.

Greenville is very near the Blue Ridge chain of the Appalachian Mountains, and is a center of recreational activity, with state parks, a lake and scenic parkways nearby.

This Krystal city is on its way, and Krystal is happy to be a good citizen of this fast-growing metropolitan area. Christine Neighbors takes an order. In background are Wanda Brooks and Betty Neighbors.

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:*"-: "f: Annette Wacaster and Violet • Arneet B. Carroll III Taylor Store Manager Dennis Faix THE KRYSTAL GAZER Page 9 Bowling Green garner Robins Associates Win Area Created Green Stamps (Continued from Page 1) Mr. Minoughan attended Cali­ Extra effort paid off at the fornia State College at Los Angeles Bowling Green Krystal during and served in the U.S. Air Force April, in the form of two books of from I960 until 1971. He is a mem­ green stamps for winners in a ber of the Jaycees, the Propeller french fry sales contest. Club of the United States and the Area Manager Darrell Eleam Catholic Church. made the presentations to asso­ He and his wife, the former ciates of the shift showing the lar­ Sandra Brogdon, have a son, Billy, gest percentage increase in sales over March, 1975. 7. Winners were Vicky McKinnis, Mr. Martin, who has been with Donna Hix, Darlene Hudson, Chris Krystal for nearly seven years, is Boyd, Shawnae Grimes, Brenda a native of Macon, Ga., and a mem­ Sims, W i 1 m a Massey, Denise ber of the Baptist Church. He and his wife, Sandra Jean, Porchia, Wilma Tatum and Charles have two children, Sandy and CHARLIE E. MARTIN Johnson. Charlie. Manages new Warner Robins area Congratulations to all!

Chattanooga Associates Of Nashville No. 7 K-ll Receives 'Save Payday' For Madison Man

Payday could have been a total "We were so happy and would High Praise loss for George A. Flynn Jr. of like to thank these people very Madison, Tenn., when he got home much." and discovered that his billfold Associates of Chattanooga Kry­ with all his pay in it was missing. 'Pioneers' Pay Visit stal No. 11 at 6300 Ringgold Rd- But thanks to associates of Nash­ received some very high compli­ ville Krystal No. 7, the day was ments recently in a letter received saved. And Krystal won some firm by Krystal President Gordon friends. Davenport- This letter from Mrs- Flynn, ex­ plaining what happened, is a fine The writer was the Rev. Arlie tribute to Nashville No. 7 asso­ ciates : W. Carroll of Harrison, Tenn. The letter follows: "I would like to have recognized in your paper Krystal No. 7 (Nash­ Just a few words in regard to ville) for their honesty and cour­ your restaurant at 6300 Ringgold tesy in returning my husband's billfold. Road. "He is the Bunny Bread delivery People drive into Krystal parking I have been taking lunch there man, and when he finished deliver­ lots in all sorts of vehicles these ahnost daily since it opened. I just ing his buns he decided to have days, but when a covered wagon w some cheeseburgers. He must have ant to say how much I appreciate lain his billfold down and walked pulled into Daytona Krystal No. 2, the courtesy and efficiency of the out. it was enough to raise a few eye­ employees there. brows. It turned out that the mod­ "That day happened to be pay­ ern-day "pioneers" in the horse- I hold the manager and each day, Saturday, April 24, and all his drawn vehicle were on a tour of the money was in his billfold. employee that I have come in con­ United States in the same kind of "On finding it, one of the girls conveyance used by the pioneers of tact with in highest regard. I think called our home and told me they a century ago (who didn't have you are very fortunate in having had George's billfold and every­ the good fortune to be able to have this type of employees." thing was still there. breakfast at a Krystal). Page 10 THE KRYSTAL GAZER TOP 10 KRYSTfiLS APRIL, 1976 PER CENT TOTAL INCREASE CONTROLLABLE _.. SALES SALES PROFITS 1 Savannah, 3 Knoxville, 4 Cleveland, 1

2 Daytona, 2 Mobile, 6 Rome, 3 '

3 Savannah,2 Lakeland, 1 Marietta, 4

4 Chattanooga, 8 Nashville, 1 Nashville, 3

5 Chattanooga, 5 Hattiesburg, 1 Bowling Green, 1 RONALD J. ADELMAN

6 Macon, 4 Ocala, 1 Chattanooga, 9 j

7 Columbus, 2 Chattanooga, 1 Chattanooga, 5 Adelman Joins

8 Knoxville, 4 Cartersville, 1 Nashville, 10 Home Office 9 Chattanooga, 10 Tampa, 1 Knoxville, 4 In Accounting

10 Cartersville, 1 Cleveland, 1 Jackson, 3 Ronald J. Adelman, assistant manager of Memphis East No. 3, has recently been assigned to the Accounting Department in the Home Office. Mr. Adelman, who has been with Sheffy Named Store Manager Krystal since September, is a na­ tive of Des Moines, Iowa. He is a graduate of Memphis State Uni­ Randall Sheffy, assistant man­ versity and holds a B.B.A. degree ager of Orlando No. 2, has been in accounting and finance. promoted to store manager of "He brings good technical and Orlando No. 3. • practical background in account­ ing, as well as practical experience Mr. Sheffy, who has been with \ to his new position," remarked Krystal since November, is a native f Cam Scearce, controller. His pri­ mary responsibilities on the cor­ of Orlando and a member of the porate staff will include the review Methodist Church. of accounting systems and controls, performance of internal audit He is a graduate of Frank W. functions and the solving of special Cox High School and Princess Ann accounting problems as they arise. Business College. He served in the Mr. Adelman and his wife, the U.S. Army from 1966 till 1968. former Sharon E Matthews, have a daughter, Amber Elizabeth, 3- Mr. Sheffy resides at 4529 Kirk- They will make their home in man Rd., Orlando. RANDALL SHEFFY Chattanooga. THE KRYSTAL GAZER Page 11 Complete Management Training

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CONGRATULATIONS TO MANAGEMENT TRAINEES: These Krystal associates recently completed a Management Training Program and were awarded special certificates. Seated, from left, Arvella L. Farmer Jr., Atlanta; John M. Diffley, Birmingham, and John P. Howie, Memphis. Standing, from left, Warren Hall Clemons, Tuscaloosa, Ala.; Tony Shearer, Jackson, Miss.; Bob Crawford, Chattanooga; Jerry Ryan, Nash­ ville; Robert E. Baxter Jr., Greenville, Miss.; Richard W. Potts, Nashville; Michael P. Merrell, Atlanta; Billy Ray Baxter, Vicksburg, Miss., and Gary Causey, Jacksonville, Fla.

CLYDE CULP • Vice President — Marketing Reaction Good To Kritter Kups; Next Advertising To Feature Small Hamburgers

We hope the "Krystal Kritter Kup" pro­ burger, as well as some new Krystal music. motion is doing great in your stores. We have had excellent reaction to the Kritter Kups from The reason we are emphasizing the small all our customers, but especially the kids. Hope­ Krystal hamburger is that it is truly Krystal's fully, you are having fun with these Kups in uniqueness in the marketplace and is the major your stores, and they are building sales volume reason why customers come to Krystal. It's a for you. product that is a Southern tradition, and one you should be proud to serve in the best possible We haven't finalized our total advertising manner. Our advertising will tell the customers and promotional plans for July, except to say just that. We're proud of our little hamburger, that you will be seeing some new television advertising during July and August. This new and we know that the customers enjoy them, advertising will feature the small Krystal ham­ because we sell millions of Krystals every year. Paa-e 12 THE KRYSTAL GAZER KRYSTAL DISTRICT I DISTRICT I OF THE MONTH i. Knoxville, 4 i. Macon, 4 2. Nashville, 3 2. Columbus, 3 3. Chattanooga, 9 3. Columbus, 2 April, 1976 4. Chattanooga, 5 4. Columbus, 6 5. Cleveland, 1 5. Columbus, 5

DISTRICT III DISTRICT IV DISTRICT V i. Daytona, 2 i. Hattiesburg, 1 i. Cartersville 2. Jacksonville, 8 2. Memphis N., 11 2. Birmingham, 5 3. Ocala, 1 3. Memphis S., 7 3. Rome, 3 4. Jacksonville, 4 4. Jackson, 3 4. Marietta, 24 5. Savannah, 3 5. Mobile, 3 5. Marietta, 17

Macon Wins '75 Plaque

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Columbus No. 2 Receives March

MACON HONORED FOR 1975 PERFORMANCE— Krystal Of The Month Honors Macon stores won the Krystal of the Month plaque nine times in 1975, with Macon No. 4 winning it five KRYSTAL OF THE MONTH WINNERS, Columbus months and Warner Robins No. 1 winning it four No. 2, receive the plaque for their top performance in months. Here, Jess Carter, left, Macon area manager, March. From left are Tommy Fiquett, area manager; receives the 1975 Krystal of the Month plaque for Georgia McBride, relief shift manager; Donald Parry? District II from District Manager Hershel Kizer. store manager, and Hershel Kizer, district manager. THE KRYSTAL GAZER Page 13

fran Holloway First Woman To Be Named Cocoa Beach Jaycees9 Boss Of The Year

Fran Holloway, Krystal's area or so men and women under her manager in Brevard County, Fla., supervision. The ages of these em­ won a singular honor recently. She ployees range from the teens to the was named 1976 Boss of the Year forties. She has five children and by the Cocoa Beach Jaycees. three granchildren. That's honor enough in itself. "With all of these people around But to add to the significance, this and the aggravation of paper work was the first time in the 19 years she still maintains an atmosphere the award has been given that it and spirit that makes working at has been won by a woman. the Krystal enjoyable. And I dare Mrs. Holloway, who has been say that Mrs. Holloway is the cen­ with Krystal more than 10 years, tral catalyst of this spirit. was nominated for the honor by "Not only does Mrs. Holloway Tom Rodgers, custodian at Krystal have a dynamic personality, but and an officer of the Jaycees. she has 11 years of experience His letter of nomination was working for Krystal Company. She read at the banquet at which the has been an active P.T.A. member award was presented, and it speaks and has held several officer posi­ for itself in setting out the reasons tions in this association. With two why Mrs. Holloway was selected Jaycee officers working for her, for the honor. FRANCES D. HOLLOWAY Ed Lyon, internal V.P., and myself, "Mrs. Frances D- Holloway is a secretary, she has always sup­ woman 'extraordinaire.' Born in and e x t r a-sensory perception. ported our activities in any way Cranberry, W.Va. on July 28, 1936, These interests show her concern possible. a "Leo" she has followed the stars for the future and well-being of "I feel that Mrs. Holloway is to her present status as manager her employees. probably the best boss I have ever of the Krystal here on Cocoa Beach. "There isn't a day that she isn't and will ever have and that she "I say it this way because of her asked to be a mother, psychiatrist, deserves the Boss of the Year interest in astrology, the occult, advisor and friend to one of the 20 award."

'Mysterious Friend' Proves To Be Famous Ball Player

"How can you say goodbye to There didn't seem to be anything his gloved hand, flip it in the air, somone as nice as you?" was the special about this anonymous visi­ flip off the glove, catch the ball question on the outside of the at­ tor, except that he had lost his again and throw' it to the infield tractive greeting card which ac­ right arm, possibly in an accident as fast as any player with two companied a box of candy received years before- good arms. °y associates on the first shift at Only after he had left did asso­ As a hitter, he did equally well. the Brevard County, Fla., Krystal. ciates at Brevard County learn He hit several home runs in the Inside was the answer: "Reluc­ that their mysterious friend was a minor leagues and did well in the tantly." And the card was signed celebrity, a member of Baseball's majors. He struck out only 11 simply, "A friend." Hall of Fame. times in 234 times at bat during ^he man who presented the His name was Pete Gray, and the 1945 season. andy as an expression of gratitude he was the only one-armed ball­ told Shift Manager Billie J. Simp- player ever to play in the major In reporting to The Gazer the I0" and Relief Shift Manager leagues. story of the famous visitor in wuma Garcia that they had made Pete Gray played in the 1940s in Brevard County, Area Manager j"s day with their warmth and the Old Southern Association, and Fran Holloway concluded with this jriendliness, and that he never played in Chattanooga and other comment: ailed to receive a smile and a kind cities in the South frequently. "It only proves one point: word when he came into the In 1945, he played 77 big league Whether one is a celebrity or just Krystal. games with the St. Louis Browns. the guy who happened to stop in, , He also said it had helped make And he was an accomplished ball­ a kind word or gesture and a 'ls stay in Cocoa Beach a most player, playing left field and center friendly smile go a long, long way, ^emorable one and that he would field and hardly ever making an and these things are what make 01 forget them ever. error. He would catch the ball with Krystal a great company!" Page 14 THE KRYSTAL GAZER Ail f*s

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Expressions tell a story of enjoyment. Keeper calls the theatrical shots.

Kritters In Bicentennial Show Staged At Chattanooga Schools

f The Krystal Kritters did their dren are encouraged to answer thing for the cause of the Bicen­ questions about the city and its tennial in Chattanooga recently, surrounding area. appearing in several elementary "All of this was highlighted, of schools and putting on a show to course, by the antics of the Krit­ reflect Chattanooga, its history ters, and the problems the Keeper and some of its famous places to has in keeping order among these k visit. characters." The unique program was con­ The program received excellent m'f- ducted as part of the "See Chat­ publicity coverage, and The Gazer tanooga First" campaign, to let is reprinting some of the photos local residents know about all the which appeared in the Chattanooga Kritter Keeper lines up her players. things to see and do in their own Times. area. "We've had the thought that we could use our well-known Krystal Kritters in some very positive way during this Bicentennial year," ex­ plained Clyde Culp, vice president in charge of marketing. "The 'See Chattanooga First' campaign seemed a natural oppor­ tunity to incorporate the appeal of the Kritters with a viable class­ room experience." The presentation was in the form of a short play, designed to emphasize the importance of his­ tory as it relates to the country in general and Chattanooga in parti­ cular. "We believe children have a tre­ mendous capacity to understand their heritage," Mr. Culp explain­ ed. "And that's what we're after, in a playful way. "The Kritters and their Keeper used the popular technique of par­ Happiness is a visit from a hipP0' Everybody loves a friendly walrus. ticipatory theater, whereby chil­ potamus. THE KRYSTAL GAZER Page 15 Red Cross Aid Krystal Presents Three-Star Award Wins Customers In Birmingham

When clothing and food were being packed by Birmingham Red Cross volunteers to be sent to earthquake-torn Guatemala, asso­ ciates of Birmingham Krystal No. 7 supplied food for the volunteers. Krystal's participation in this emergency operation brought the following letter to Area Manager John Shourd from Ms. Laurel Brown, director of Center Donor Recruitment of the Birmingham Area Red Cross chapter: "The American Red Cross wishes to express their sincere apprecia­ tion and thanks to you for the wonderful service you rendered supplying food for our many vol­ unteers that helped pack clothing, food, etc. at the R. B. Broyles Warehouse for the Guatemala re­ lief. "These volunteers enjoyed the food sent by your restaurant and it was more than appreciated by everyone-" There's a sequel to the story: The following week, all the Red Cross volunteers who had been given Krystal food during the THREE-STAR AWARD PRESENTED: Tom Lysiak of the Atlanta Guatemala relief effort came to Flames hockey team receives the National Hockey League Three Star Birmingham No. 7 — this time as Award from R. E. (Red) Roberts, Krystal's director of training. The customers! award is sponsored by the Krystal Company.

Krystal Helps Raise Funds For Tucker, Ga., Child

Debbie Willis is a bright-eyed seven year "The mustard, ketchup, ice, onions, pickles, °ld girl who lives in Tucker, Ga. But Debbie's wrappers and french fry cards all helped to not so fortunate as other youngsters. She has make our project the big success it proved to Multiple birth defects. be, raising over $3500. The Westhampton Community Club of "Let's not forget the Krystal Kritter as mucker decided to do something to help Debbie well, and I know Debbie enjoyed his appear­ and organized a fund-raising project. Krystal ance at our drawing! Played an important role, and the following jitter to Harold George, manager of Atlanta "On behalf of our club, thanks again for ^ast No. 5, expresses the club's appreciation: your and Mr. Ballard's most generous dona­ tion! (Richard Ballard is area manager for Thank you so much for the contribution Atlanta East.) £°u made to our "Debbie Willis Fund Raising "Sincerely ^oject." "Mrs. Gloria L. Jay" Page 16 THE KRYSTAL GAZER

RIBBON CUTTING FOR AUGUSTA NO. 4—From left, Suzan Miller, the Monkey Kritter, Mike Miller, Thelma Shore, Austin Jefferson, Hank Shaffer and the Hippo Kritter. Augusta No. 4 Celebrates Grand Opening

Augusta Krystal No. 4 held its grand open- The ribbon was cut by Austin Jefferson, ing on April 3 and 4 and the event was a big representing the Greater Augusta Chamber of success. Commerce, and the Krystal Kritters were on hand to entertain the many youngsters present. The new Augusta Krystal, located at 3403 Mike Miller, area manager in Augusta, re- Wrightsboro Rd., had big crowds, as evidenced ports that "we had good weather, a good turn- by the pictures on this page. out and a fine time was had by all." i£ (Right) Kritter greets two young ill ?•' ; admirers.

(Left) Youngster gets first look 9 at Kritter outside new Krystal.

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f' "' rf Augusta No. 4 associates provide prompt, courteous service at grand opening. Visible in photo are Thelma Customers fill gaily decorated dining area. Shore, Tina Storms and Rebecca Green.