SOUTHERN RAILWAY

TARIFF FOR COMMERCIAL PUBLICITY W.E.F 01.04.2014

The present tariff for the year 2014-15 is tabulated hereunder. 1. ENAMELLED PLATES AND PAINTED BOARDS: Maximum size 95 Sq.ft Sl no Class of Stations Present Tariff Rate per Sq. ft. Single Sided Double sided

1 A 130 260 2 B 105 210 3 Special Class 150 300 4 Super Class 180 360

1 2. POSTERS

Schedule of rates for exhibiting poster at ‘B’ class Stations, for standard size 3’ x 2’of posters. ` • For any size more than the standard size, the rates may be proportionately increased. • For sizes lesser than the standard size, the rate for the standard size shall be adopted. Present Tariff Cost Cost Cost per per per Cost per Cost per poster poster poster poster poster per per per per per Total annum Cost for Total annum Cost Total annum annum Cost for annum Cost for cost for for 201 - cost for for for 501 cost for for for 1- 100 for 101- 100 - 200 200 201- 500 500 501- - 1000 1000 above 100 posters 200 posters posters 500 posters posters 1000 posters posters 1000 1-100 posters 397 39700 358 101 -200 35750 75450 201-500 319 95700 171150 501-1000 278 139000 310150 Above 1000 239

PRESENT TARIFF RATE FOR A CLASS STATIONS B + 20% Cost Cost Cost per per per Cost per Cost per poster poster poster poster poster per per per per per Total annum Cost for Total annum Cost Total annum annum Cost for annum Cost for cost for for 201 - cost for for for 501 cost for for for 1- 100 for 101- 100 - 200 200 201- 500 500 501- - 1000 1000 above 100 posters 200 posters posters 500 posters posters 1000 posters posters 1000 1-100 posters 477 47700 101 -200 429 42900 90600 201-500 381 114300 204900 501-1000 333 166500 371400 Above 1000 287 2

PRESENT TARIFF RATE FOR SPL CLASS STATIONS B + 40% Cost Cost Cost Cost per per per per Cost per poster poster poste poste poster per per r per Cost r per per annum Cost for Total annum Cost for Total annum for Total annum annum Cost for for 100 - cost for for 201 - cost for for 501 - cost for for for 1- 100 101- 200 200 201- 500 500 501- 1000 1000 above 100 posters 200 posters posters 500 posters posters 1000 posters posters 1000 1-100 posters 557 55700 101 -200 501 50100 105800 201-500 446 133800 239600 501-1000 390 195000 434600 Above 1000 334

PRESENT TARIFF RATE FOR SUPER CLASS STATIONS B + 60% Cost Cost Cost Cost per per per per Cost per poster poster poste poste poster per per r per Cost Total r per per annum Cost for Total annum Cost for Total annum for cost annum annum Cost for for 100 - cost for for 201 - cost for for 501 - for for for 1- 100 101- 200 200 201- 500 500 501- 1000 1000 above 100 posters 200 posters posters 500 posters posters 1000 posters posters 1000 1-100 posters 636 63600 101 -200 572 57200 120800 201-500 508 152400 273200 501-1000 446 223000 496200 Above 1000 382

3

3. Cinema House Poster Boards: Present Tariff Poster size Standard size = 6’ x 4’

Tariff Rs.701/- per poster per annum for standard size, for B class stations.

For ‘A’ class stations. The rate of ‘B’ class stations + 20 %. For ‘Special’ class stations. The rate of ‘B’ class stations + 40 %. For ‘Super’ class stations. The rate of ‘B’ class stations + 60 %.

DISPLAY OF CINEMA HOUSE POSTERS ON RAILWAY BOUNDARY WALLS Present Tariff Poster size Standard size = Not Defined

Tariff Rs.12 per Sq. ft at ’A’ class station

Rs.9 per Sq. ft. at ‘B’ class station subject to a minimum charge for 50 Sq. ft. i.e Rupees 605/- at ’A’ class station, Rs. 424/- at ‘B’ class station.

Text Change The advertisers will be permitted to paint the name of their cinema house etc. on the top of the wall panel. They will also be permitted to change posters according to the change of programme in their theatre.

4

4. Hoardings:

Class Structure. Present Tariff A With Party’s structure. 160 A With Railway’s structure. 180 B With Party’s structure. 120 B With Railway’s structure. 130 Special With Party’s structure. 220 Special With Railway’s structure. 250 Super With Party’s structure. 270 Super With Railway’s structure. 360 Minimum 12’ x 8’ Size

5

5. ILLUMINATED ADVERTISEMENTS – Showcase Present Tariff

Where A limited number of showcases will be accepted for display at stations. Size The size and design of the showcases must be as desired by the Railway. Ordinarily the depth of showcases is limited to one foot. The size and design of the showcase proposed to be exhibited have to be furnished at the time of application for allotment of site. EE Charges The electrical wiring should be done by the advertisers at their own cost through approved electrical contractors to the satisfaction of the Railways. A sum of Rs 28/- has to be paid in advance towards departmental supervision, connection and disconnection charges for supply of electric energy. Charges for electric energy should be paid in advance for one year. Additional charges if any should be paid by the advertiser. CLASS Present Tariff

A 180 B 140 SPECIAL 220 SUPER 280 It is seen that the tariff prescribed for the neon signs as wells as GSB are similar but for a difference of a few Rs in the tariff. It is therefore suggested that the tariff for the GSBs (Given hereunder under the head ‘ILLUMINATED ADVERTISEMENTS – GSBs’) may be adopted for Neon Signs too.

6

6.ILLUMINATED ADVERTISEMENTS – GSBs. Present Tariff

Minimum 24 Sq Ft. The size of the displays shall be permitted duly ensuring that free flow of passenger and luggage is not hindered. size

Rate per Sq. ft.

Sl no Class of Stations Single Sided Double sided

1 A 180 360 2 B 150 300 3 Special Class 235 470 4 MAS 880 1760

MS & Other Super Class 705 1410 5

7

7. SIGN BELOW CLOCKS Present Tariff Maximum 8 Sq Ft. dimension Sl no Class of Stations Escalated Tariff Rate per Sq. ft. Single sided Double sided

1 A 1405 2810 2 B 1170 2340 3 Special Class 1635 3270 4 Super Class 1870 3740

8. TRANSFERS INSIDE COACHES Present Tariff Where Advertisements through transfers are accepted for display inside the coaches of Electric Multiple Units on the Electrified Suburban section between Beach and , Chennai Central and Gummidipundi and Chennai Central to /Tirutanni/Tirupathi and also in MEMUs running between Chennai Central to Nellore, Chennai Central/Chennai Beach to Arakkonam/Vellore/Jolarpettai. Minimum No 50 Free display of Can be done away with. It may not be just to collect money for the entire area of transfer and thereafter Railway route map and insist on display of any Railway info free of cost. slogans by the advertising agencies.

Tariff Rate for Ist The tariff rate for exhibiting in first class carriages will be rates for Second Class Carriage plus 50 per cent. Class

No of transfers in Ist Subject to availability of space. class coaches

8 TARIFF i) Size 18”x 12” (Horizontal)

Present Tariff: Cost per transfer Cost per Cost per per Cost per transfer transfer Total annum transfer per Cost for per annum Total cost per annum Cost for cost for for annum for 1- 200 for 201- Cost for 201- for 500 for 501- 501-1000 1000 above 200 transfers 500 500 transfers transfers 1000 transfers transfers 1000

1-200 293 58600

201-500 206 61800 120400

501-1000 146 73000 193400 Above 1000 118 (ii) Transfer of size 28”x9” (Horizontal) Present Tariff: Cost per transfer Cost per Cost per per Cost per transfer transfer Total annum transfer per Cost for per annum Total cost per annum Cost for cost for for annum for 1- 200 for 201- Cost for 201- for 500 for 501- 501-1000 1000 above 200 transfers 500 500 transfers transfers 1000 transfers transfers 1000

1-200 342 68400 201-500 240 72400 140400

501-1000 172 86000 226400 Above 1000 138 9

(iii) Transfer of size 9”x7” Present Tariff Cost per Cost per Cost per Cost per transfer transfer Total transfer transfer Cost for per annum Total cost per annum Cost for cost for per annum per annum 200 for 201- Cost for 201- for 500 for 501- 501-1000 1000 for above for 1-200 transfers 500 500 transfers transfers 1000 transfers transfers 1000 1-200 73 14600 201-500 61 18300 32900 501-1000 46 23000 55900 Above 1000 37

9. PAINTING ADVERTISEMENT ON THE OUTSIDE PANELS OF ELECTRIC MULTIPLE UNIT COACHES AND ON DIESEL RAIL CARS Present Tariff Size Size 12’ x 2’. Minimum No 36 Panels (9 cars x 4 panels per car)/ 32 Panels (8 cars x 4 panels per car), Depending on the number of cars in the rake. accepted In short all panels in a rake shall be offered as ONE LOT only.

Tariff Advertisers should paint their advertisement at their own cost as per size prescribed by the Railways at Rs.1,97,325/- per annum both for Broad Gauge/ Meter Gauge Electrical Multiple Unit rakes (i.e.) full trains consisting of nine coaches of 36 panels.

SD Rs. 49335

10

10. PAINTING ADVERTISEMENT ON THE ENTIRE EXTERIOR OF ELECTRIC MULTIPLE UNIT COACHES AND MEMU/DEMU - PRESENT TARIFF Minimum No accepted Full Rake

Tariff Rs 1,46,410/- per car per annum. Hence cost of advertising on the entire exterior of 6 car rake Rs 8,78,460/- 9 car rake Rs 13,17,690/- 12 cars rake Rs 17,56,920/-

SD (Refundable on 6 car rake = Rs 2,19,615/- returning the rake in 9 car rake = Rs. 3,29,425/- its original condition, 12 Car Rake = Rs. 4,39,230/- on expiry of the contract) Permitted at rates given below. Sl no Period in Percentage of Surcharge on contract value months

1 6 15%

2 3 25%

Tariff rate for 6m contracts Short Term No of Contracts rakes Tariff Tariff

forming Cost per car rate per rate for Surcharge

the rake per annum annum 6 m - 15% Total payable towards L Fee for 6 m

6 146410 878460 439230 65885 505115 9 146410 1317690 658845 98827 757675 12 146410 1756920 878460 131769 1010230

11

Tariff rate for 3m contracts

No of rakes Tariff Tariff forming Cost per car rate per rate for Surcharge the rake per annum annum 3 m - 25% Total payable towards L Fee for 3 m 6 146410 878460 219615 54904 274520 9 146410 1317690 329423 82356 411780 12 146410 1756920 439230 109808 549040

Note: For train painting party has to deface the advertisement and repaint to original colour. In this case SD may be forfeited if the advertisement not defaced within 2 weeks of expiry of the contract. As per Sr.DEE/RS/TBM’s letter three times of tariff may be collected for the period 1 to 15 days from the date of expiry on day basis.

11. PAINTINGS ON BOUNDARY WALLS, OUTSIDE WALLS OF BUILDING etc: Present Tariff Period Of 3 Yrs Only. The advertiser who enters into a contract for this medium should pay the full value of the rental charges and Contract effacement charges for the first year, 30 per cent of the value of the contract for the second year and 20 per cent for the third year, in advance. The advertiser is allowed to renew the contract for the 2nd year duly adjusting the 30 per cent value of the rental charges paid in advance and similarly for the renewal of the 3rd year, the 20 per cent paid in advance can be adjusted. In case the advertiser fails to pay the rental charges within 30 days after the expiry of the 1st year contract, and 2nd year contract the value of the deposit paid in advance will be forfeited, and the display of advertisement will be effaced.

12

TARIFF Class of station Rental rate per Sq Ft per annum for sites On compound wall facing On special sites i.e Subway / ROB / any Of any other description public roads and Railway other spl site. tracks. A 30 50 35

B 25 30 25

Special Class 40 70 50

Super Class 55 100 70

Class of station Masonry Steel Upto 9.5 Ft Above 9.5 Ft Upto 9.5 Ft Above 9.5 Ft A 150 200 220 365 B 90 160 180 295 Special Class 220 270 295 440 Super Class 330 400 440 660 Note: Rates will be increased at 10% for each subsequent years.

13

12. COACH INDICATION SLIPS Present Tariff Size The size of the coach indication slips should be 9”x6” and the text of advertisement at the bottom should be 2 ½”x6”.

Tariff The rate is Rs. 11,674/- per 1,00,000 coach indication Slips. The cost of stationery, printing and supply of the same should be borne by party.

13. ELECTRONIC DIGITAL CLOCKS Present Tariff Size The total size should be 4’x2’ of which clock size should be 4’x1’ and the size of the advertisement text should be 4’x1’. Tariff Rate excluding electric energy charges; Single sided – Rs.5,840/- Double sided - Rs.11,680/- The clock should be provided and maintained by the advertiser.

14. RESERVATION APPLICATION FORMS

Present Tariff Size of Ads 18 cms by 3 cms on the obverse and reverse of the reservation forms.

Tariff No charges if the forms are printed by private agencies.

14

15. DISTRIBUTION OF STICKERS/BROCHURES/PAMPHLETS TO PASSENGERS AT STATIONS AND IN TRAINS Present Tariff Present Tariff For advertisement Space (sticker) not exceeding 10cms x 10cms. Affixed on Rs. 2 Per Sticker Per Day free newspaper/periodicals to be distributed to the passengers. Rs. 5 upto 5000 Nos For the advertisement space (brochure / pamphlet) not exceeding the standard Rs.4 upto 10000Nos A4 side. (without newspaper). Rs.3 upto 25000Nos Rs.2 upto 50000Nos Re.1 Beyond 50000Nos Rs. 7 upto 5000 Nos For the advertisement space (brochure / pamphlet) not exceeding the standard Rs.6 upto 10000Nos A4 side distributed along with complementary items like pen etc. Rs.5 upto 25000Nos Rs.4 upto 50000Nos Re.3 Beyond 50000Nos The rate has to be enhanced on prorate basis The rate has to be enhanced on prorate basis

16. VINYL STICKERS: Highest Hoarding Rate will be collected for classified Stations S.No Class Revised 1 A 180 2 B 130 3 Special 270 4 Super 360

15

NOTE: Security Deposit: Three months advance rental charges for all the cases.

Removal Charges: Instead of removal charges SD has been enhanced by 3 month advance license fee.

Effect from 01.04.14.

/Sr.Divisional Commercial Manager

16

GENERAL CONDITIONS: 1. Advertisement charges shall always be paid in full and in advance for the full period of the contract. The minimum period of Contract will be one year except where otherwise specially permitted like EMU Exterior full train painting. 2. Sites above booking counters, inside foot over bridges, sub ways above the entrance and exit passages, near the drum clocks and also sites that are in vantage positions at stations are treated as special position and will be charged 50/100/150/200 per-cent extra. 3. Advertisers are required to execute an agreement in the prescribed form. 4. All contracts are subject to the conditions mentioned in the agreement form executed by the advertiser. 5. All advertisements are subject to the approval of the concerned Divisional Railway Manager/Commercial, Southern railway, before exhibition. 6. The fixing/erection of advertisements for all the media should be done by the advertisers at their own cost. For advertisements on Railway structure, the structure should be maintained by the advertiser 7. The advertisements which exceed the permitted size and number will be cancelled immediately and the advertiser/canvasser will be blacklisted. 8. In case of illuminated advertisements the advertiser has to get the electrical installation and connection done by approved contractors to the satisfaction of the Electrical Department of the Railway. 9. Date of commencement of contract will be determined as follows: - a. In the case of all advertisements other than Closed Circuit Television and Painting the period of contract will commence from the actual date of display or 46 th day of date of work order whichever is earlier. b. Painting Advertisement: - Actual date of display or the day following expiry of 30 days from the date of confirmation of the contract whichever is earlier. c. Closed Circuit Television- Actual date of display. 10. If for any reason, any advertisement cannot be exhibited or if the Railway Administration is unable to continue to exhibit the advertisement for the full term of the contract, the Railway will allow a proportional abatement of rental charges for the period of the non-exhibition but no other claim on account of non exhibition will be admissible. 11. The Railway Administration will not be held responsible for unauthorized posters being pasted on the wall painting advertisement. 12. The Southern Railway reserves the right to refuse any advertisement without assigning any reason. 13. The advertisement materials on termination of the contract are to be removed from the office of the concerned Divisional Railway Manager/ Commercial or from the Railway Station concerned by previous arrangement, as the case may be, within a month by the advertisers. Failure to do so will entitle the railway Administration to dispose off the material in any manner it may choose.

17

14. While every reasonable care will be taken on the advertising materials supplied by the advertisers, the Southern Railway will not be responsible for loss or damage to advertisement materials in transit, during the period of exhibition, or for the correct number of advertisements being returned on termination of the contract. Display of hoarding under bulk Contract will be under the sole responsibility of the advertisers. 15. Advertisement exhibited without this office reference contract number will be deemed to be treated as unauthorized advertisement and the same will be effaced or removed from the display. 16. The rates and terms laid down in this tariff are liable to change without notice and are also exclusive of the advertisement tax which may be levied by Government or Local bodies which should be paid by advertisers directly. 17. Canvassers are not authorized to receive cash payment on behalf of the Railway and no responsibility can be accepted by the Railway for payments 18. Change of Text is permitted during the currency of the contract free of Cost. Advertiser/Canvasser Should Intimate Advertisement Text to this office without fail. 19. For other displays removal charges are collected except train painting. For train painting party has to deface the advertisement and repaint to original color. In this case SD may be forfeited if the advertisement not defaced within 2 weeks of expiry of the contract. As per Sr.DEE/RS/TBM’s letter three times of tariff may be collected for the period 1 to 15 days from the date of expiry on day basis. 20. Canvasser should claim Commission after Procuring 5 Lakhs Business amount to Railways. 21. Certification from SMR/CNC is compulsory for claiming Commission, Coach Completion and Allotment Certificate is compulsory for Train Contracts. 22. Permission order will be issued only in favour of the person whose name license fee is received.. 23. Proposals has to be submitted with following by DD/Cash Receipt in favour of FA and CAO, Southern Railway, Chennai – 600 003. for the following medias, this amount will be adjusted with License fee. i) Board – Rs 2,000/-, ii) Hoardings – Rs 5,000/-, iii) GSB – Rs 10,000/- and Other Medias – Rs 1,000/-. 24. Proposals for EMU Trains has to be submitted with following by DD/Cash Receipt in Favour of Sr. Divisional Finance Manager, Southern Railway, Chennai – 600 003, this amount will be adjusted with Security Deposit. i) 6 Car Rake – Rs 2,19,615/-, ii) 9 Car Rake – Rs 3,29,425/-, iii) 12 Car Rake – Rs 4,39,230/-. IV) EMU Panels – 49,335/-. 25. Advertiser/Canvasser Should not Claim Any Refund or Relocation/Alternate Location for the “Road Facing Sites”. 26. Advertiser/Canvasser should give Copies of “Permission Order” to SMRs/CS/CNCs/SMs, CCIs Concerned, SSE/W/Concerned and IPF Concerned at the time of errection of Advertisement Display without fail. 27. The Railway Administration reserves the Rights to remove the advertisements without giving any notice for Administrative reasons or any other reasons. 28. 24% of Penal Interest to be colleted for Delay Renewals. /Sr. Divisional Commercial Manager

18 CLASSIFIED LIST OF STATIONS FOR ADVERTISEMENT PURPOSE CHENNAI DIVISION SUPER CLASS SPECIAL CLASS “A” CLASS “A” CLASS “B” CLASS Chennai Park Basin Bridge Koratur All Stations Moore Market Complex Park Town Chennai Patravakkam not shown Chennai Chennai Fort Thrumulaivoil under Super Chennai Beach Gummidipundi St.Thomas Mount Hindu College Class, Special Tambaram Minambakkam M Siding Class and “A” Katpadi Pattabiram E – Depot Class. Sterling Road Palavantangal Nemilicherry Pattabiram Vepambattu Sevapet Road Putlur Tirumailai [MTMY] Tiruninravur Tiruvanmiyur Kasturba Nagar Korukupet Velacherry Tondaiarpet Arakkonam VOC Nagar Tiruvallikkeni Wimco Nagar Jolarpet Light House Tiruttani Mandaveli PADI Pudu Nagar Athipattu Indira Nagar Tiruttani Anupambattu Chennai Fort [Outside] Vandalore Urapakkam Guduvancherry Potheri Katankolathur Singaperumal Kovil (Bulk Rights) Jeeva Perambur Carriage Works Perambur Loco Works

19